11
COLORS RESTRICTIONS
The Extended Vertex Palette is inclusive enough that the use of other colors should not be necessary. It is also important that the Vertex
Traditional 3D software is expensive, complicated and requires big machines to run. Do not use Vertex Orange
Do not use colors outside of the
with Call-to-Action’s
Vertex Extended Palette
Primary Palette is preferred in the color selection process and each color’s use cases are respected. Traditional 3D software is expensive, complicated and requires big machines to run. Do not use Vertex Green with
Avoid black and white when
cautionary or pain-point copy.
you can use Vertex Gray
Traditional 3D software is expensive,
Traditional 3D software is expensive,
complicated and requires big
complicated and requires big
machines to run.
machines to run.
Do not create low contrast color
Avoid color combinations that are similar in
pairings when readability is important.
brightness but contrasting in value.
