Raccoon
US User Personas
THE INNOV
A
PASS
The In idea an
They l apartm series f
What t drive. C innovat
ABILITY
SION
CONFIDENT TRENDY UP TO DATE MOTIVATED STUDIOUS
VATOR
CREATIVE
nnovator is a recent college graduate with a big nd even bigger goals for their young startup.
live with their co-founder in a two bedroom ment. Their startup has received at least A funding, and they have a couple employees.
they lack in experience, they make up for in Constantly learning the market and bring new tive perspectives for their young business
THE INNOV
A E
THE INNOVA WHILE ALSO
AGE: 29 EDUCATION: MBA
LIVES IN: SEATTLE S.O.: LONG TERM S.O.
VATOR LEVEL OF COMMUNICATION EXPECTED SPEED OF SERVICE EXPECTATION AVAILABLE BUDGET
ATOR WANTS TO LEARN MORE ABOUT DIGITAL MARKETING O GETTING FAST RESULTS TO ACHIEVE NECESSARY GROWTH
THE FOUN
E
NETW
The F years n
He liv busine employ
The fo who sa advant obviou
EXPERIENCED SHARP INTUITIVE BUSINESS INTELLIGENT WORKER MINDED CONFIDENT
NDER
CONSISTENT
Founder has been a professional for many now, but recently started their own business.
ves in the suburbs with his family and his ess is run out of a small office with around 10 yees. He leads from within the team.
ounder is a savvy business-minded individual aw an opening in the market and took tage. He only takes action when there is us value added for his lean company.
THE FOUN
A E
THE FOUNDE HIS BRAND’S
AGE: 43 EDUCATION: BS
NDER
LIVES IN: AUSTIN, TX S.O.: MARRIED (2 KIDS)
LEVEL OF COMMUNICATION EXPECTED SPEED OF SERVICE EXPECTATION AVAILABLE BUDGET
ER WANTS TO ADD DIGITAL MARKETING THAT STAYS TRUE TO S IMAGE, WITHOUT CREATING EXTRA WORK FOR HIS TEAM.
SERIAL ENTREPR
E
EXPE
The S busine
They’r researc creatin
The S tries to best br
ECONOMICAL
BLUNT
QUICK
KNOWLEDGEABLE ERIENCED ANALYTICAL
RENEUR
GOAL ORIENTED
OPPORTUNISTIC
Serial Entrepreneur has started many esses, so they know what they’re doing.
re a life long hobbyist and enjoy learning and ch. Their goal is to get a business to run itself ng constant income. They’re money driven.
Serial Entrepreneur sees an opening market and o get their piece, they don’t want to create the rand ever, they want to create solid revenue.
SERIAL ENTREPR
A
E
THE SERIAL CARE HOW Y
AGE: 34
LIVES IN: ATLANTA, GA
EDUCATION: BA
S.O.: SINGLE
RENEUR LEVEL OF COMMUNICATION EXPECTED SPEED OF SERVICE EXPECTATION AVAILABLE BUDGET
ENTREPRENEUR WANTS PROFIT AT ALL COSTS, HE DOESN’T YOU DO IT, BUT IT HAS TO BE DONE FAST AND DONE WELL.
Thanks! cooper@raccoon.ag