COPYWRITING FOR RACCOON DIGITAL MARKETING
Marketing Specialist, North America May 2018 to December 2018
ABOUT RACCOON A collection of copy I wrote to introduce, differentiate, and summarize Raccoon.
Raccoon is a performance-first digital marketing agency, but that doesn’t mean we’re cold, heartless marketing machines. We are dedicated to improving the lives of our clients and our employees. At Raccoon, we value human decency in a vast internet full of snakeoil salesmen and motivational speakers whose only motivation is selling their book. We are the antidote for all of those one-trick marketing “solutions” your so tired having sold to you at the end of every listicle, blog, or ebook. Yeah, we do that stuff too, but the difference is we’re looking for real partners. See, our interest in you doesn’t end when we make a deal, that’s where it begins,
and we want it to get bigger and better with time. At Raccoon, we seek to create real partnerships with our clients, and we pride ourselves on the ease with which we develop a productive conversation, getting right to the source of each partner’s problems. Communication is vital. Without it, any time saved by externalizing your digital marketing is wasted resolving misunderstandings. Communication goes hand-inhand with trust. We understand that and make a conscious effort to keep respect as key tenants of what it means to work at Raccoon. Not to brag, but... earlier this year we were recognized by Bing as a finalist
for their “Diversity & Inclusion Champion of the Year;” a title of which we are incredibly proud. Raccoon was founded five years ago by two former Google employees as a response to a gap in the market. Today it has become much more than an opportunistic business venture. Raccoon currently serves multiple Fortune 500 companies and has received 3 Google Premier Partner awards, as well as many others. Even with our prize-winning pedigree, we have decided to shift our focus to helping startups gain the valuable market share that they so passionately pursue. Why? Because we know what it’s like to chase a dream with everything you’ve got, and we respect the hustle. André and Tulio quit their jobs at Google and started Raccoon with nothing but a vision. They saw that marketers struggled to wrap their minds around the analytical power
that new-age data science brought to the world of digital marketing. Instead of trying to teach marketers data science, they taught data scientists the principles of marketing. Today over 90% of Raccoon’s employees have or are pursuing degrees in the hard sciences, mathematics, or engineering. Naturally, their deeper understanding of data and data manipulation leads to a far more complete and complex vision of a marketing action’s performance. That means better performance for your dollar. The growth we are accustomed to providing to our clients is exactly the growth startups need. We respect the tenacity, and we’ve got the ability to match it.
LINKEDIN BIOGRAPHIES Short summaries that capture an aspect of the person and Raccoon.
CARINA The people you surround yourself with influence the person you become. It’s super important to have partners that empower you to be yourself. I am extremely proud of Raccoon’s inclusive environment. Everyone at Raccoon is dedicated to helping those around them. If you want someone to lend a hand when you really need it, send me a message, and I can help you out.
COOPER I believe will-power and determination are two of the strongest traits a person can have. If nothing can stop you from accomplishing your goals, you’re destined to do whatever you set out to achieve. That’s why I am a fan first and employee second of Raccoon Digital Marketing, we have set out to change online advertising forever, and we’re just starting to have an impact. Let us show you why were the only agency with 3 Google Premiere Partner Awards.
PEDRO If you don’t enjoy what you do every day, you’re missing out on life. That’s why I am proud to work at Raccoon. We pride ourselves on a welcoming work environment and making sure our employees love what they do. The fun that we cultivate in the office shows in the result we deliver. If your digital marketing lacks dedication, shoot me a message, and we can connect.
RICARDO For me, teamwork is the key to success. Having trust in your teammates is essential whether it’s on the field or in the office, and that is just one of the reasons I chose Raccoon. At Raccoon communication is valued as much as results, and we value results a lot. If you’re tired of not having a collaborative or trustworthy marketing partner send me a message and get in touch.
WRITING FOR SEO A blog post I wrote targeting the keyword phrase “Digital Marketing Tactics”
4 DIGITAL MARKETING TACTICS YOU SHOULD BE USING Including digital marketing tactics in your marketing strategy has become essential. As recent as a decade ago, companies were barely investing in online marketing at all, but consumers were already using the internet to find physical locations to shop. Today, online marketing has changed completely. While old habits still exist, we see more and more people shopping online as a result of increased practicality and online shopping’s connection to social media.
Searching for physical locations online has evolved into searching for recommendations, buying online, and then expecting quality customer service through social media and website chatbots. That’s why it is so important to have good digital marketing tactics. If you want your business to be successful in this new, digital-first world, there are four tactics your digital marketing strategy must take into consideration from the outset. It just so happens that we’ve gathered them for you in this convenient list.
1. Email: The Best Digital Marketing Tactic There are people who will tell you that email marketing is dead. They’re wrong. The truth is that most email marketing is unsuccessful because it’s poorly implemented. Using email marketing demands a lot of attention, but when it’s done right, it can create amazing returns for your business and be one of the most lucrative digital marketing tactics you’ll ever see. If it’s done poorly, it can be a dangerous money pit.
Before you implement an email marketing strategy you should take note of a few key points: •
Email marketing is about building client relationships, rather than selling your products or services directly.
•
It’s increasingly important to segment and personalize your email campaigns.
•
Take extreme care when crafting subject lines; it’s your only chance to get your client’s attention.
•
Find a high-quality email marketing automation tool. It will be fundamental to scaling your email marketing efforts as your business grows.
2. Social Networking: Improve Brand Relationships Social media helps strengthen company-consumer relationships. Discover who your target audience is and what social media platforms they’re using. Become present and attentive to your clients’ needs. One of the primary considerations in the consumer decision-making process is the level of service offered by your company. Showing that you’re engaged in the community through social media can help demonstrate that you’ll be there as soon as a problem arises. So, don’t forget about this digital marketing tactic.
3. Implement an SEO Strategy for Your Site, Blog and Store. Optimization is the key to drawing organic traffic from search engines. Invest in on- and off-page SEO. Page responsiveness is also an important implementation. Google’s ranking algorithm changed recently, and now only responsive web pages appear in results for searches made on mobile devices. That means if you want to reach the mobile market, you have to meet the expectations of the mobile market. Digital marketing tactics involve understanding who your target audience is and discovering the keywords they’re using when looking for your services. No SEO strategy is complete without considering all of these points.
4. Educational Content Production One of the best digital marketing tactics is informative content production. It’s an extremely effective approach when correctly executed. It not only educates the market on topics related to your services, but demonstrates the possible benefits, and supports the sales team with valuable content to be used when prospecting leads. Why not map out your brand’s consumer journey and create content that’s relevant at each stage of the conversion process? Now that you’ve learned about the best digital marketing tactics, you are ready to apply them to your company’s objectives! If you have any questions, leave us a comment, and we’ll be glad to help you!
THANK YOU