Tsal’alh (Seton Lake Indian Band) Call for New Logo Concepts Do you want to be the creator for our new logo? We’re working to create a new and professional look for Tsal’alh. Part of this is developing a new logo that will be used on all future materials for Tsal’alh, Skil Mountain School, the Rose Casper Healing Centre, and Tsal’alh Development Corporation (TDC). Tsal’alh Chief and Council and have decided that they’d like to work with an artist from the community to develop a logo that really represents Tsal’alh. Possible directions for this logo include the natural elements surrounding Tsal’alh, such as mountains, water, or wind. Other potential logo ideas include wildlife that call the area home, including the mountain goat, black bear, deer, Blue Heron, or crane. This document provides some instructions and guidelines for the logo. If you have any questions, please contact andrea@nkyap.ca A logo must be: • Very simple so it can work at any size and is easy to recognize • Feature bold lines so it can be shrunk down, embroidered, and reproduced effectively • Be able to work in multiple colours or only one colour This logo must be: • Modern looking • Rooted in tradition • Drawn from our culture Logos are different from artwork because they must serve a very specific purpose. Logos are better thought of as simple illustrations. Designing for logos is much like designing for fabric work like appliqué. As part of the process you, the artist, would work with our team of designers to perfect the logo illustration and make sure it works in every case. On the next page, we’ll provide some logo examples and some direction for sketches.
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Sample Logos
“Hand” logo -‐ notice the simplicity of the hand
“Thunderbird” logo -‐ notice thick lines and balanced space
“Sun” Logo -‐ symmetrical
Logo Direction It needs to scale down to small sizes like this, and still be recognizable:
Please note that as an illustrator, you will be hired as a designer and will not own any rights to the completed logo. The logo will be owned by Tsal’alh and all copyrights must be assigned to Tsal’alh for the illustration. The successful illustrator will receive a jacket with the new logo and a $50 gift card. Please submit your application to illustrate, along with a few concept sketches, to andrea@nkyap.ca by March 21, 2014. Thank you, Tsal’alh Chief and Council
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