MARKETING
WHAT IS A STRATEGIC MARKETING PLAN
MARKETING Marketing=Market=Clients Marketing is solving guest problem Marketing focus on the needs of the buyer Sales focus on the needs of the seller
CREATIVE PROCESS
strategy http://dictionary.cambridge.org/dictio nary/english/strategy
MARKETING PLAN
5 COMPONENTS Company Positioning(SWOT) Goals and Strategies Market Opportunities Target Market Defined Marketing Budget
GOALS AND STRATEGIES Â to improve the brand recognition and image
to improve guest satisfactions https://www.forbes.com/powerful-brands/list/
BRAND HTTP://WWW.BUSINESSDICTIONARY. COM/DEFINITION/BRAND.HTML
STRATEGIES
 ?
STRATEGIES communication service level training quality product
STRATEGIES
http://www.cibreo.com/en/
STRATEGIES Core Product=memorable evening Formal Product= tangible part (decor..etc) Augmented Product=other services..credit card, valet parkingÂ
Market Opportunities  emerging or existing market opportunities that may be harnessed in the short and long term.
Target Market Defined and Marketing Budget
TATTICS MARKETING
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3
CHARITY
EDUCATION COOKING OR WINE LESSON
LOYALTY