The Essence Of PR Remains Constant, EvenWithRapidTechnologicalAdvancements

The professionals at the Right agency gladly accept new communication tools and channels, but they do not forget the basic function of public relations, which involves establishing and nurturing positive relations between the communicator and the target audience

Trends in PR are changing faster than ever before. PR professionals are constantly embracing change, all with the aim of making the most of them to improve their communication strategies and achieve better results.

The Right Agency is known for many years of successful work with a large number of clients and cooperation with the media. What is the secret of your success?

As an agency with two decades of tradition, we have a responsibility to ourselves but also to our clients, the media and the public to always keep up with the news. We achieve this with the help of our expert teams, made up of PR professionals with rich experience from various spheres of our profession, who lead Right to new business victories. For successful business nowadays, we must possess one of the most important skills of the 21st century - adaptability. On the other hand, good and timely communication is necessary for success. For this very reason, maintaining and upgrading relations with the media and clients is the foundation of our agency’s business.

Digitalisation has brought you new tools, communication channels, new target audiences, speed, interactivity... How much more challenging, exciting, creative does all this make your job...?

New communication tools and channels give us a handful of new possibilities in terms of creative expression, diversity and