A Partner With The High-QualityFactor Five Predictions For 2023

Nova Concept is a young company for whom it is important that the client is satisfied, not only with the service, price, business and results, but also with the relationship, to feel how important it is to them. In addition, they strive to provide their staff with the best working conditions

In addition to customer service projects, we are open for cooperation in the field of ‘mapping’, placing products on the online shops of clients from Germany, Austria and Switzerland, and in the distant future we would also like to implement an outbound project, they say at this Novi Sad start-up.

Your speciality is customer care, customer service and support, but you are open to other areas as well. What other services do you offer?

We are currently building a project where we solve customer inquiries from Germany, Austria and Switzerland and process a wide range of customer inquiries from a renowned online fashion shop. Our goal is for each contact to be processed carefully, in detail and within the given norm, because a satisfied customer will return to the same place.

Since we are a start-up, this is currently our only client, but we are working on expanding our business. We are open for cooperation in the field of ‘mapping’, that is, for placing products on the online shops of clients from the “DACH-region” (Germany, Austria, Switzerland), and we would also like to implement an outbound project in the distant future. Our focus is on inbound projects, and our goal is to become a platform with a high-quality factor for our clients.

You offer maximum flexibility, dynamism and space for innovation, but these are not your only advantages. What else makes you stand out?

We always provide our clients with maximum quality, and we also believe that honesty and transparency are the secret is also necessary that there is an equally strong foundation in a relationship with a business partner. This is the foundation that we build first, and only after that do we continue with all our business. Well, that perhaps separates us from others to some extent.

It is very important for you that the client feels how important he is to you. It’s not common to do this kind of work with the heart, is it...?

You’re right, it’s not common, but that’s the only way we can do it. When you do something you love, then your heart guides you through work and through all actions, but that doesn’t mean you can forget about focus.

I believe that it is much easier to work with emotions, but only positive ones, because with them, with faith in your team, every problem in business and every fall is easier to bear. This applies to the work itself, but also to conversations with customers, because your mood will be transferred to them as well.

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands of a successful partnership. When you are honest from the start and define your abilities, possibilities, vision, goals, and even the philosophy of your business, you will quickly recognise whether the client shares the same attitude. In business as well as in interpersonal relationships, there is a kind of chemistry that brings people together. And just as in interpersonal relationships there should be a strong foundation on which everything rests, it

Communication is not just an exchange of words; communication is a complex instrument that includes many factors, from rhetoric and gestures to facial expressions and tone of voice. Every feeling is felt during a conversation, and that’s why we try to provide our workers with the best conditions so that they feel good and comfortable at their workplace. We want them to transfer that positive energy to their clients during a call.

An employer who is guided by his heart spreads positive energy to his team, and they then transfer it to customers through their conversations, so that at the end of the day, everyone is happy and satisfied.

CAN REGULATORS END THE GREENHUSH?

Will 2023 be the year that marketers finally step up on climate change? Critics and most senior marketers agree that there is a big gap between what’s actually being done today and what needs to be done. The good news is that many at COP27 saw marketers as allies; creativity and innovation can help deliver the consumer behaviour changes we need to meet critical climate goals.

Right now, however, too many marketers are doing too little while also claiming too much – hence the torrent of brands who have been caught out for greenwashing. This, in turn, has led to many to ‘greenhush’,and stay quiet about their green credentials.

2023 could be the year that regulators start giving companies the legal frame - works and back up they need to be bolder about communicating their environmental efforts. In the EU, for instance, we might see the banning of standalone generic claims (e.g. ‘eco-friendly’, ‘biodegradable’) without recognition by an EU or other publicly-recognised eco-labelling scheme. Could tighter regulation help end the industry’s caution and help marketing be bolder in driving change on the scale required?

Capability For Sustainable Growth

Despite the current economic uncertainty, 2023 is – bizarrely – the perfect time for capability building. If consumers are likely to have less disposable income, they’ll need even more convincing reasons to choose brands – which is where enhanced capability within marketing teams can help. Getting serious about investing in upskilling marketing teams is also a key element in a successful and sustainable employee retention and attraction strategy. In times of unprecedented churn in labour markets, this is something clients won’t want to ignore. Expect to see more marketing capability academies pop up within client organisations in 2023.

Compliance Deadlines For Tech Behemoths

After years of largely unregulated growth, big tech platforms will have to meet deadlines to comply with new EU regulations in 2023. The Digital Services and Digital Markets Acts will prohibit platforms such as Google and Meta from targeting ads to minors or targeting based on data revealing religious beliefs, sexual orientation and health.

They will also require them to be more transparent about their content moderation and open up their walled gardens so that advertisers can independently measure the performance of their ad campaigns. Much like GDPR, these new rules are likely to set new precedents for tech regulations around the world.

IS TIKTOK FACING A SQUEEZE?

TikTok’s exponential growth during and post pandemic has been a double-edged sword given its appeal to younger audiences. Because if there are two things Democrats and Republicans can agree on it is being tough on Big Tech and China.

Put that together with the ever-popular refrain for child protection and that puts TikTok squarely in the regulatory crosshairs. Data protection authorities are already reviewing its practices and with the EU DSA being implemented and the UK Online Safety Bill also due out next year, we can expect more scrutiny of TikTok’s data practices and probably more challenging headlines.

A NEW DAWN FOR DATA ETHICS?

As data protection and privacy regulation continue to put pressure on ad targeting and the market continues to ready itself for the death of the third-party cookies, there could be a new dawn for data ethics in 2023. With 90% of CMOs now saying that data ethics is a key priority for their organisation, 2023 will see marketers rethink their ways of working and lead the shift towards more ethical models of digital advertising.

Expect CMOs to focus particular attention on implementing data ethics principles, sharing these with their external partners and providers, moving away from hyper-targeted solutions and exploring the myriad of privacy-preserving technologies that are currently being developed on the market.