ISSN no: 1451-7833 All rights reserved alliance international media
Photo
Andrija Zelmanović
COMMENT
Global and Local Linkage
By Dr Milan Igrutinović
The
Serbian government is going against the grain of public opinion regarding the lithium mine, while concerns over the ecological impact and disruption to life permeate all social strata
he attempt to assassinate Donald J. Trump during a campaign rally in Pennsylvania shook the U.S. presidential election to its core. Ten days later, polling shows that Trump has retained his lead over his Democrat opponent, while the attempt on his life has indirectly led to more turmoil in the ranks of the Democrats.
TThis turmoil is so great that the question of President Biden’s viability as a candidate is now at the forefront of American politics. With calls for him to step down mounting, he formally withdrew from the presidential race on 21st July and endorsed Vice President Kamala Harris as the Democrat candidate to take on Trump.
At this early stage of a major change in the presidential race, we note that polls show Trump holding a lead over Harris, albeit a slight one. As the election acquires a new dynamic, we retain the baseline scenario - the return to the White House of Trump and ‘America First’ policies.
Across the Atlantic, the EU’s mainstream parties survived June’s EU Parliament elections and retained their
majority. While the far right has made inroads, it hasn’t reached power in any of the major countries, with France being the closest call.
The main concern now is that a victorious Trump will endeavour to strike a quick deal with Russia and Ukraine on ending the war, spelling a loss of territory for Ukraine and a very shaky armistice. This might be enough for him, but it surely won’t be for Europe, where the vast majority of governments would view this as opposing their security interests. Steps to shore up European financial support for Ukraine have been strong, and Ukraine is now – along with Moldova – formally on track to join the EU at some point in the future. But Ukraine is on the defensive militarily, and the
Despite lofty goals, the green transition remains elusive, and coupled with some questionable national decisions, such as opting to close some nuclear power plants
aid from Europe alone is unlikely to be enough to fully prop up Kyiv.
With Trump’s win, a new era of antagonistic economic relations would follow, but that would merely be a new signal of the slow winding down of open globalisation. Trump will focus on competition with China and try to engage the EU to that effect, while protecting narrow U.S. economic interests. And even if the Democratic candidate wins, China will remain in Washington’s focus and the
EU will have to strengthen its economic policies.
The EU has no social media, digital or AI champions among the global heavyweights. Despite lofty goals, the green transition remains elusive, and coupled with some questionable national decisions, such as opting to close some nuclear power plants. When it comes to electric vehicles, the EU is lagging far behind its U.S. (Tesla) and Chinese competitors (BYD, CATL) in terms of plug-in stations and battery development.
In an attempt to catch up, the EU is turning to Serbia, where focus has now shifted to the lithium deposits in rural Jadar valley. Rio Tinto has the rights to explore and mine the quality deposits, while the European – primarily German – auto industry has a vital interest in securing the supply of this critical material that’s required for the effective production of EV batteries.
The Serbian government is going against the grain of public opinion regarding the lithium mine, while concerns over the ecological impact and disruption to life permeate all social strata. The government sees this as an important opportunity to link the Serbian economy across the EV value chain. It also wants to endear itself to Berlin and Brussels at a time when Belgrade’s position on Russia, the dispute over Kosovo and an effectively stalled EU integration process make for strained relations.
Here we see just how palpable the linkage between global competition and local politics is. And Serbia is an integral part of the nearshoring logic of developing supply chains for the future.
Producing Delusions and I gnorance
Dejan Šoškić
Professor at the University of Belgrade Faculty of Economics
All rich countries generated their wealth in a similar way, by investing in the integrity of institutions and human capital. None of them resorted to what we’re striving for: the organising of expositions or the opening of mines
No, neither Expo 2027 nor a lithium mine and battery factory, nor even the European Growth Plan for the Western Balkans and the implementation of the Green Agenda, both of which are cited as drivers of growth, are decisive or sufficient sources of future economic growth, according to Dejan Šoškić, a professor at the University of Belgrade Faculty of Economics and a former governor of the National Bank of Serbia.
“None of the topics that you mention are, in my opinion, the “propellant” required for Serbia’s future economic growth, nor any kind of “turning point”, nor the condition for some kind of “quantum leap” in our country’s economic growth and future prosperity,” warns our interlocutor.
So, they are delusions?
— The majority of today’s rich countries became wealthy in the same way: through their citizens acquiring in-
creasingly higher quality knowledge via education and science, through the strengthening of institutions and affording all citizens an equal and dignified position with state institutions by effectively protecting contracts and private property and encouraging free competition, and through the hard work of residents in a well-organised institutional system that encouraged the domestic population to stay in the country and develop their careers, and by enticing high-quality people from abroad to pursue their careers and entrepreneurial ambitions in those countries.
Serbia isn’t achieving satisfactory results in any of these areas that are vital to the country’s future economic growth being healthy and sustainable, and for its desired path to prosperity, says Šoškić, citing the poor results being recorded in our education system.
In PISA tests [Programme for International Student Assessment, OECD],
our children achieve poorer results than their peers in Western Europe, China and other countries. Education has fallen to very low levels across the board, and the intolerable erosion of respect for teachers, lecturers and professors in our society is most evident in the incidents occurring between pupils and teachers or between parents, teachers and professors. Such conduct has never previously been recorded in the history of our society. Budget allocations for science (as a percentage of GDP) are lower than they were in the 1990s, when we were under sanctions and with wars in the surrounding area, while a large number of our scientific institutes have been closed down or are struggling to function, and some have been privatised and thus de facto transformed into commercial consulting companies, losing the most of their scientific function.
And yet, it cannot be denied that Expo 2027 is a widely debated topic among investors?
— Anyone who thinks that some kind of exposition will make Serbia a rich country is either naïve and ignorant on matters of economic development, or is expressing such views with manipulative intentions. If the organising of some expo or the opening of a mine is the way to make a nation wealthy, how come no country thought of that recipe before us? How come China, South Korea, Japan, Germany, Finland, Israel, and many other countries that have had successful periods of rapid economic development, didn’t opt to organise an expo and open a mine and strike it rich “overnight”? How come all these countries today have top universities, scientific research institutes, strong institutions and a developed meritocracy, i.e. everything that Serbia doesn’t have, but we apparently don’t understand what we must strive to acquire in order to became a rich, well organized and prosperous society, where people stay to live and work and don’t flee in their tens of thousands each year.
Many cite the agreement on critical raw materials between the Government of Serbia and representatives of Germany and the EU as creating slightly unexpected opportunities for economic growth and accelerated European integration?
— In my opinion, the agreement on critical raw materials between the Government of Serbia and representatives of Germany and the EU doesn’t create any unexpected opportunities for economic growth and accelerated European integration. All I see is that this agreement creates the possibility for the EU to acquire what are for them essential raw materials, while reducing their future reliance on Chinese imports.
When it comes to the opening of any mine, there are economic and environmental ramifications and the key question relates to the net benefits of such an investment. Who becomes the owner of mined mineral wealth? How many new jobs are created and how
many “old jobs” are lost? How much new budget revenue is generated, and how much “old” budget revenue is lost? One special and very important question relates to the ecological consequences of such a project, i.e. the so-called negative externalities. If a foreign company exploits our mineral resources, it becomes the owner of those resources, and pays our state only mining rents (in the range of just a few per cent of the value of mined materials, with Serbia’s mineral rent among the lowest in Europe). In such a scenario, the vast ma-
Domestic private investments represent the foundation of development. Why they aren’t encouraged in our country is a good question for representatives of the government
jority of the new value remains with the foreign company, which isn’t even required to pay our country profit tax if it “moves” the profit to other subsidiaries in countries where the tax conditions are more favourable (which multinational companies do regularly). When it comes to the large investments brought by foreign companies, we should consider that most of those investments are used to pay for technology that is predominantly imported from abroad. One part of those investments will be received as short-term additional income for domestic construction companies, until construction of the required facilities, and one part will be received by the sellers of land as a one-off payment.
And subsequently?
— It would be tough for there to be any mention of the guaranteed construction of factories for batteries, vehicles or anything else, because mining companies cannot influence the business policies of companies that produce cars or batteries (unless they are part of the same conglomerate, which isn’t the case in our example). Elon Musk didn’t require an operating mine in order to build an electric car or battery factory. Anyone wanting to build a car or battery factory in Serbia can do so now, without lithium mining in our country, but that hasn’t happened. On the other hand, the situation could be different if our mineral resources were extracted by a domestic state company. The total value of the mined raw materials (and not only negligible mining rents) would remain in our country. And then the state, as the owner of significant mineral resources, could attract foreign companies to open battery and car factories with more favourable access to essential mineral resources. It is thus not surprising that the wealthy Norway long ago made the smart decision to entrust the extraction of its mineral wealth (North Sea oil and gas) to a state company that invests its profits in global long term securities for the long term benefit of Norwegian pension fund and trasfers part of its profits to the state budget, for the short term benefit or all Norweigian citizen. But this is not being proposed in Serbia. It is instead being proposed that the country’s mineral wealth be entrusted to a foreign company that has a very controversial business history. Another question is how much such a project leads to losses for the agriculture and tourism that are currently developing in that area and could operate there for much longer than the active period of mineral wealth extraction? Perhaps even more could be obtained from agriculture and tourism with additional investments and incentives in that area. And that is also a factor that should be taken into consideration. Finally, the environmental ramifications. Following the publishing of the proceedings of the SANU meeting
DELUSION
Anyone who thinks that some kind of exposition will make Serbia a rich country is either naïve and ignorant on matters of economic development, or is expressing such views with manipulative intentions
of two years ago, entitled “Project Jadar – what is known?”, and the conclusions of this meeting of our country’s preeminent experts, who predominantly expressed a negative view regarding the implementation of this project, this issue is closed for me. This topic could only be reopened through some new independent scientific congress or independent scientific papers on this topic, or a concrete positive example of exploitation realised using the same technology and related to the same mineral wealth in another location. Until then, I think the wisest option is to followed the advice of our cleverest people in this field that’s been published by SANU.
Returning to the issue of the importance of a highly educated workforce, how would you explain the constant decline in the number of students enrolled in our higher education institutions? What are young people doing today if they aren’t getting an education and what kind of future economy is that leading us towards?
— Without fundamental and comprehensive positive change regarding the quality of education of the population at all levels in our society, it isn’t possible to talk about future economic growth and success for our country. The ambitions of our children and young adults (and the parents who guide them in their life choices) should be directed towards gaining a high-quality education and further schooling and training in order to qualify for high paying jobs. But they should also be able to see in the life unfolding around them that acquiring knowledge leads to better quality of life. A society in which teachers and lecturers can barely make ends meet, while young people see a chance to
REGRESSION
Best testifying to the erosion of the institutional environment in Serbia are the international analyses showing continuous decline in the institutional environment, particularly since 2015
make money in betting shops and view their career development through the acquiring of diplomas without knowledge and membership in political parties that appoint them to positions that they aren’t objectively qualified to hold, cannot have realistic prospects of developing and creating a prosperous society. The huge number of Serbian people emigrating from our country is a clear indicator that our society – and its current scale of values – should be changed for the better from its core.
Some analyses have shown that, in addition to investments in labour-intensive sectors, there are increasing investments in more technologically intensive sectors. Do you recognise this progress?
— Genuine progress in this area will only be possible when we can offer a high-quality and technologically educated workforce. Quality education and science can’t be omitted from any successful long-term story of a nation’s economic development and prosperity.
When it comes to the general institutional and investment environment, what do you see as being the key drivers that are lacking in order for announced investments to prove effective?
— Best testifying to the erosion of the institutional environment in Serbia are the international analyses (conducted by the World Bank, Transparency International and other institutions) showing continuous decline in the institutional environment, particularly since 2015, while we languish among the four worst countries in Europe when it comes to the perception of corruption. Under such conditions, no “propellant” will help and no “quantum leap” will occur.
RESULTS
Serbia isn’t achieving satisfactory results in any of the areas that are vital to the country’s future economic growth being healthy and sustainable, and for its desired path to prosperity
In my opinion, a well-ordered system with strong institutions, the rule of law, a lack of corruption, a highly educated workforce at all levels, with quality and accessible healthcare, are key drivers of development and the encouraging of foreign private investments and, even more importantly, domestic private investments.
Individual researchers claim that Serbia is seeing the slow emergence of a group of domestic companies able to compete on foreign markets, with more complex products on offer. Why is it so rare that we hear about the existence of measures to encourage domestic investment? — Prior to War II, just a couple of decades after the Wright brothers’ pioneering flight, Serbia was home to seven aircraft factories. If we were already able to offer the market complex products with advanced technology back then, I’m certain we could also do so today. Domestic private investments represent the foundation of development. Why they aren’t encouraged in our country is a good question for representatives of the government.
We are nonetheless witnessing the constant growth of exports. Doesn’t that prove that investments really are increasing?
— It is the quality of exports that’s essential. Serbia should export products and services that also mean exporting knowhow (professional and scientific), and as a rule such products and services are more expensive and profitable on the world market, equating to countries that have such exports being wealthier. No country has grown rich from exporting raw and unprocessed minerals and timber...
Relationship Without a Bone of Contention
Spain defends the Republic of Serbia’s sovereignty and the principle of territorial integrity, which is why it does not recognise Kosovo’s Unilateral Declaration of Independence ~ Juan Joze Sanz Aparicio
By Ljubica Gojgić
H.E. Juan Jose Sanz Aparicio Ambassador of Spain to Serbia
Juan Joze Sanz Aparicio, the new Spanish ambassador in Belgrade, confirms that bilateral relations between Spain and Serbia are currently excellent. However, he immediately adds that there is still room for progress because “economic and cultural exchanges, although improving every year, are still well below the level of our political relations”. Speaking in this interview for Cord Magazine, Ambassador Sanz Aparicio says that trying to bring more Spanish companies and investments to Serbia will be one of his goals during his time in Belgrade.
Your Excellency, you have been in Serbia for a few months now; in this a country which, according to your embassy’s website, has a relationship with Spain that’s marked by mutual respect and affection. What are your first impressions?
— My first impressions are very positive. I arrived in Belgrade on 28th January and from the very first moment my wife and I have felt your warm hospitality and this affection that we mention on our website. Belgrade is a vibrant city that’s full of history and places to enjoy. Serbia is a wonderful country with an amazing history and a dynamic, stable and flourishing economy (by the way, the most important economy in the region). Moreover, we have ahead of us plenty of historical moments to experience together, such as Expo 2027. I personally look forward to taking part in all these events and doing my bit to try to improve the already good bilateral relation between our two countries.
How would you characterise current bilateral relations?
— Our bilateral relationship is, in general terms, excellent. We have no bones of contention. We have an extraordinary connection politically, as was evident during 2022’s respective visits of President Vučić to Madrid in February and Prime Minister Sánchez to Belgrade in July. I would like to place special emphasis on the fact that this
was the first ever visit of a Spanish Prime Minister to Serbia.
These personal contacts yielded excellent results and reinforced and accentuated our bilateral bonds.
There is therefore still room for improvement, because our economic and cultural exchanges, although improving every year, are still well below the level of our political relations.
It is true that we have witnessed a significant increase in our economic and commercial exchange. Let me point out that our bilateral exchange grew by 80% between 2022 and 2024 alone, reaching a billion euros. This figure was unprecedented. However, despite all these positive developments, only a handful of Spanish companies are permanently on the ground in Serbia. One of my goals in Belgrade will be to try to improve our business cooperation by bringing more Spanish companies and investments to Serbia, by developing, for instance, infrastructure projects. In this regard, Expo 27 offers us a great window of opportunity.
The recent vote in the Spanish parliament, which overwhelmingly rejected the proposal to recognise Kosovo as an independent state, has attracted significant attention in Serbia. What do you consider as being the strongest argument for Spain maintaining this stance, despite calls to the contrary from the EU majority?
To sum up our position, allow me to quote the Spanish intervention at the International Court of Justice in 2009: “Spain is convinced that the unilateral declaration of independence of Kosovo proclaimed by its provisional government institutions is not in accordance with International Law, nor with the principle of sovereignty and territorial integrity of Serbia”.
Our position is therefore based firmly on solid principles of International Law and especially on the universally accepted principle of state sovereignty as established by the UN Charter, some resolutions adopted by the UNGA and other international instruments of great importance, such as the Helsinki Final Act or the Charter of Paris for a New Europe.
Considering this legal argument, all Spanish Governments since 2008, without exception and regardless of the political party that won the elections, have maintained the same position: Spain defends the sovereignty and principle of territorial integrity of the Republic of Serbia and therefore does not recognise Kosovo’s Unilateral Declaration of Independence.
You have stated that improving economic cooperation is a priority of your future work. In which areas could this cooperation develop most rapidly?
— For Spain, it is essential that the Framework Protocol on Financial and Technical Cooperation, signed on 2nd November 2022, enters into force. This international bilateral agreement should become a crucial element of our future relationship and should allow Spanish companies, some of which are world leaders in their capacities, to share their experiences and kno-
COOPERATION
For Spain, it is essential that the Framework Protocol on Financial and Technical Cooperation, signed on 2nd November 2022, enters into force
whow with Serbian counterparts in different areas, such as railway infrastructure, renewable energy, the food industry, smart cities, agricultural technology or tourism.
You have expressed the ambition to increase the presence of Spanish culture in Serbia. How do you envisage the Cervantes Institute, which recently celebrated 20 years of operations in Belgrade, evolving over the decade ahead?
— I have also realised that Serbian people know and love Spanish culture, which they find very appealing. Considering this, we plan to reinforce our cultural presence all around this country, and not only in Belgrade. Obviously, Instituto Cervantes will have a fundamental role to play on this issue, as our flagship institution of culture, which offers a wide selection of cultural events including literature, music, cinema, theatre and exhibitions, as well as Spanish language courses for all levels of proficiency. This work is complementary to the amazing efforts of the Spanish Language Departments at the universities of Belgrade, Kragujevac and Novi Sad, as well of the many Spanish language teachers in public and private schools across Serbia.
This 20th anniversary of the 2004 opening of the Instituto Cervantes in Belgrade provides a great opportunity to relaunch our cultural strategy, offering the Serbian public new content and activities. After two decades, I also believe it is now time for Instituto Cervantes to formalise its situation in Serbia, overcoming the limitations stemming from the fact that it is housed in a rented building. Permanent offices for this institute won’t only represent an acknowledgment of our firm and solid commitment to Serbia, but will also allow it to ful-
EU CANDIDACY
Serbia’s place is in Europe. In fact, it is difficult to understand the history of Europe in the 20th century if you don’t know the history of Serbia and the Balkans
TRADE
Let me point out that our bilateral exchange grew by 80% between 2022 and 2024 alone, reaching a billion euros
fil its mandate more effectively – not only in Serbia, but across the entire Balkan region.
You convey a message of support for Serbia’s European integration to your interlocutors in the country. Given your experience, do you believe the EU will admit a new member state in the foreseeable future and, if so, is it more likely to be Ukraine or a Western Balkan country?
— Serbia’s place is in Europe. In fact, it is difficult to understand the history of Europe in the 20th century if you don’t know the history of Serbia and the Balkans. Spain fully supports Serbia’s candidacy to join the European Union and we have consistently reaffirmed our commitment to the EU membership of all Western Balkan countries.
This 20th anniversary of the 2004 opening of the Instituto Cervantes in Belgrade provides a great opportunity to relaunch our cultural strategy, offering the Serbian public new content and activities
Moreover, the Council of the European Union decided in December 2023, under the Spanish Presidency, to accelerate the process.
However, you must take into account the fact that these negotiations are always long and complicated and have their ups and down. Sometimes you can’t see the light at the end of the tunnel. They are also influenced by internal (domestic) and external (international) factors that are sometimes unpredictable (such as the war in Ukraine), and it is therefore very difficult to foresee their development
over the long term. At any rate, accession negotiations with the country you mention started recently, and it would consequently be logical to expect those negotiations that are already more advanced to conclude earlier. In diplomacy, persistence and patience are two indisputable values.
Prior to your arrival in Serbia, you served as special envoy of the Spanish Ministry of Foreign Affairs for the Gibraltar region. This area has become particularly interesting post-Brexit, due to the need for a long-awaited agreement between Spain and the UK on Gibraltar’s final status. What is the fate of this “British colony on Spanish territory”? Brexit was a disaster for Gibraltar. Some 98% of voters there voted to remain in the EU. Considering the close social and economic links between Gibraltar and the surrounding area (The Campo), the Spanish Government decided to take the bull by the horns and devise an original proposal to build a new relationship between Gibraltar and the EU in which Spain would be the member state responsible for applying European Law in Gibraltar. The final goal is to create a zone of shared prosperity covering the whole area, integrating Gibraltar into the Schengen Area and, partially, into the Custom Union, while removing all existing physical barriers preventing the circulation of people and goods. And, more importantly, safeguarding the respective positions of the United Kingdom and Spain on Gibraltar’s sovereignty. This is what we have been negotiating since 2020. It is very complex, but if you consider that this situation is 320 years old (England first occupied Gibraltar on 4th August, 1704), who said it would be easy? We once again need persistence and patience.
Global Diary
Von der Leyen Secures Second Term
as EU Commission President
Ursula von der Leyen has been re-elected for a second five-year term as President of the European Commission, reaffirming her leadership at the helm of the EU’s executive branch. The European Parliament, consisting of 720 members, granted von der Leyen’s nomination with 401 votes in favour, 284 against, and 15 abstentions. The threshold for her reappointment was 361 votes, a margin she comfortably surpassed. Von der Leyen, the first woman to lead the European Commission, has made clear that EU enlargement will be a cornerstone of her agenda.
Biden Steps Down; Harris Takes Over 2024 Bid
“The
failure of countries to unite for solutions to common challenges reflects a deeper dysfunction in our world”
António Guterres Secretary-General of the UN
In a surprising turn of events, President Joe Biden has announced his decision to step down from the 2024 presidential race, with Vice President Kamala Harris taking over as the Democratic nominee. This significant shift comes amid growing speculation about Biden’s health and the future direction of the Democratic Party. Harris’s nomination signals a new phase in the upcoming election campaign as she prepares to lead the party into the next election.
Kenya’s Political Turmoil
Kenya has experienced a surge in violence following contested elections, leading to significant unrest and instability in various regions. Security forces have been deployed to maintain order, but tensions remain high as political factions continue to clash over election results. The violence has resulted in numerous casualties and displaced individuals, prompting international calls for a peaceful resolution and dialogue.
“We share a responsibility to leave Europe a better place than the one we found”
Roberta Metsola President of the European Parliament
Hamas and Fatah Sign Beijing Declaration to End Yearslong Rift
Palestinian factions Hamas and Fatah signed the Beijing Declaration on Tuesday, aiming to end a longstanding divide and strengthen Palestinian unity. The agreement, facilitated by Chinese state broadcaster CCTV, pledges to form a unity government for the Palestinian territories. Previous attempts at reconciliation, including a 2011 deal, have failed. Doubts remain whether the China-sponsored negotiations will succeed this time.
Attempted Assassination of Former President Trump
Former President Donald Trump survived an assassination attempt on 13 July during a campaign rally in Butler, Pennsylvania. The alleged assailant, 20-year-old Thomas Matthew Crooks, fired eight rounds with an AR-15-style rifle from a nearby rooftop, wounding Trump and killing one audience member while injuring two others. The incident has led to significant scrutiny of the Secret Service’s security measures and the resignation of Director Kimberly Cheatle.
Serbian Government Reinstates Rio Tinto’s Jadar Project
In a decisive turn of events, the Serbian Government has reinstated Rio Tinto’s Jadar lithium mine project after the Constitutional Court ruled the 2022 annulment unconstitutional. The project halted due to environmental protests and permit revocations, can now proceed with the government’s new decree restoring the original spatial plan, emphasising economic benefits. Opposition movement Kreni-promeni criticised the timing, suggesting the revival was delayed until after snap elections. Rio Tinto has published preliminary environmental impact assessments to address public concerns, highlighting Serbia’s struggle between economic ambitions and environmental stewardship.
CULTURE ON BAKING CONCRETE
Space of Resistance
Culture can chill us out and provide an escape from our daily grind, while it can also be ennobling and can create space to resist things we oppose. Here our interlocutors explain how culture should be consumed on a daily basis
Can the stressful situations that we encounter on a daily basis be treated with culture? How can we survive summer in the city and where should we go? Is focusing on cultural content a
form of escapism or an attempt for us to better understand reality? This month’s Focus article explores these questions through interviews with representatives of cultural institutions. Their insights shed light on
the role of cultural activities in our lives, particularly during the peak summer months, when we aren’t as busy with work and have more time to devote to ourselves and to feeding the soul.
Jelena Milašinović PR Manager of the Belgrade Philharmonic Orchestra
Shield Against Banality
Over the course of two hours of presenting and performing symphonic music live, the Philharmonic Orchestra offers the audience a kind of oasis of serenity and respite from daily life
Good art provides a different perspective compared to the reality around us. It provides its own commentary through authentic ideas that are thought-provoking, but that also prompt deep emotional experiences that are often completely inexplicable. True art follows its own ethics and is uncompromising in doing so, while it also encourages us to better understand our own reality. Regardless of whether we’re talking about contemporary creativity or a (re)interpretation of historical heritage, as is most often the case in devising the repertoire of the philharmonic, discovering new angles and identifying fresh approaches represents the essence of artistic aspirations.
The Belgrade Philharmonic Orchestra’s concerts, which are traditionally held in the Great Hall of Kolarac Endowment, have long since become a cult gathering “on Fridays at eight”. They are a gathering point for an audience comprising completely contrasting generations, who all place their trust in the orchestra to lead them on an always new and different journey at the end of the working week. Over the course of two hours of presenting and performing symphonic music live, the Philharmonic Orchestra offers the audience a kind of oasis of serenity and respite from daily life. With its unique abilities, the orchestra protects us against the banality that surrounds us. Its playing creates a kind
The
of halo around the audience, such that, after the concert, everyone is slightly changed by the experience, both the musicians and the audience. They all return to the world from which they found a temporary but safe haven beaming, more composed or even more courageous.
On the one hand, exposing oneself to artistic performances represents a kind of shelter in an attempt
essence of art lies in communication, in exposing oneself to new perspectives and in interpreting the world around us. And, finally, its beauty lies in providing solace and a definitive assurance that we aren’t alone in that world
to flee reality, particularly taking into consideration the huge energy of a hundred philharmonic musicians fiercely drawing you into the world of symphonic music. However, on the other hand, despite originating long ago, those musical ideas are often alarmingly relevant today. That’s why they serve to encourage constant consideration of the various contexts that make art great and important.
Milica Ševarlić PR Manager of the Belgrade Youth Centre
Art is Medicinal
I
view a focus on cultural activities as a form of positive escapism, up to the point at which It represents a substitute for real life
I consider cultural content as being able to help us overcome stressful situations in life to a large extent. Art is medicinal, often also used as a form of psychotherapy, while going out to a concert, museum, theatre, cinema or some other cultural event can contribute to our overall mental and spiritual wellbeing. Cultural content that we attend can help us to relax, stir new inner strength, open us up to some new perspectives and encourage us to find solutions to everyday problems and make positive changes. Apart from generally filling us with a sense of satisfaction, art can offer us catharsis, help us to face our fears, and better understand the human psyche and social mechanisms.
I also consider it is very beneficial to engage in some kind of art as a hobby or as an amateur. For many people, especially youngsters, this can be, among other things, an instrument of introspection, of the development of communication skills and socialisation, an informal education, but also a form of relief from the monotony of everyday life that confronts us all often.
One thing that’s for certain is that enjoying cultural content will make our lives more beautiful, benevolent and fulfilled. I view a focus on cultural activities as a form of positive escapism, up to the point
We
at which It represents a substitute for real life. Balance must exist between reality and any kind of fiction, or any activity that separates us from reality in the extreme.
Summer in the city, especially with such extreme temperatures, prevents most people from carrying out their regular activities, particularly outdoors. A “cultural kit” to survive the heatwave can include watching a film in an airconditioned cinema, real or virtual tours of galleries and museums, reading books or listening to one’s favourite music at home. After sunset on Friday evenings, in front of the Belgrade Youth Centre, you can enjoy excellent live music from various bands at the already renowned Concerts on the Small Wall (Koncertima na Zidiću).
recommend that, after sunset on Friday evenings, you come to the front of the Belgrade Youth Centre and enjoy excellent live music from various bands, for free, at the already renowned Concerts on the Small Wall
CZorana Đaković Minniti Associate Director of Programming at the Cultural Centre of Belgrade
Location and Space of Resistance
You
must be attentive and patient, and seek cultural content that provides knowledge and new perspectives, as well as promoting a more just world
ulture is not an autonomous entity, but rather a segment of the system in which we accept to live and work. As such, I get the impression that sometimes (perhaps even often) its orientation is actually in the service of “stressful events” and the general further dehumanisation of human relations and society. Human life is already subjugated to profit to such an extent that, as someone already said some thirty years ago, commodity (i.e. power) can no longer be criticised by anyone: neither as a general system, nor at least as specific junk that corporation bosses decide to put on the market at some point. So, this is the state of affairs today; a vicious circle that also includes cultural content. You must be extremely attentive and have patience, and seek the contents that offer knowledge, open different perspectives and are founded on the notion of a more just world. When it comes to exhibitions, by the end of this summer you will have been able to see in Belgrade the exhibition Kun – Artist, Labourer, Fighter, then also Hedgehog’s Home – Inventing a Better World, Emotional Maps by Vesna Pavlović, Before the Time and Outside – a retrospective exhibition by Vladan Radovanović, an exhibition of works of international artists addressing the eter-
nal subject of body and space, curated by Dragana Kovačić, and the must-see exhibition The Rotten Smell is You, where you can also see a segment of preserved Merlinka works. Summer in the city is best spent with periodical trips out of the city, so one should visit Šodroš, Venčac, Gornje Nedeljice, Bor or Zrenjanin. I strongly recommend that you apply by 31st July to join the afforestation of the Pešter Pla-
I recommend applying by 31 July for the Pešter Plateau afforestation action in late August, part of an art project by Dušica Dražić. This is an important cultural initiative
teau, which will be organised in late August as part of an art project by Dušica Dražić. This is also an important segment of culture.
Culture is certainly an integral part of education and upbringing. It should not be an escape from reality, as it can contribute to better understanding that reality. However, if you ask me, culture is the location and space of resistance.
Monika Husar KomunikArt Founder and CEO
Medicine of medicines
Culture helps us deal with stressful days, by sparking our imagination and conveying a notion when we are bored, teaching us and creating space for new knowledge, experiences and people
Culture can heal both the soul and the mind. For me, art is an integral part of my working life, but also my private life – it is there to relax me on stressful days, enliven quiet hours, motivate me to fantasise, to travel with it (if only in my thoughts), and it is thanks to culture that I discover new knowledge, enjoy new experiences and make new acquaintances.
When it comes to culture, there are numerous advantages to spending summer in the city. When it’s hot, we can cool down at one of the numerous airconditioned cinema auditoriums and gallery spaces. When it’s pleasant, we can enjoy an open-air concert, attend an interesting book promotion, visit one of the numerous cultural events. The ideal combination for me is to spend the summer in a city, but a city that’s located on the coast of a sea or ocean. If you’re a lover of films, urban nightlife and the sea, film festivals like the ones in Venice and Cannes are the right choice for you. If you find that excessively glamorous and pricey, our region has more affordable and closer destinations that also have interesting film festivals: Pula and Herceg Novi.
If you are a film lover who prefers slightly hillier areas with lower temperatures on summer evenings, you can easily head over to Sarajevo, which hosts one of the biggest film festivals in this part of Europe in mid-August. If you are nonetheless spending the summer in Serbia and have had your fill of baking asphalt in the city, July is marked by our country’s most beautiful cinematography event, the Palić Film Festival.
I’m not sure whether focusing on cultural content is a form of escaping reality or an attempt for us to better understand that reality. I would say that we can’t generalise – I believe there are people who can relate to both of these approaches. For me, focusing on cultural content means focusing on my job, which I do – as a communications specialist – in the field of culture and art. A great thing is that I’m able to enjoy doing my job, as well as the fact that, through my work, I’ve also managed to make art and culture a significant part of my everyday life.
As I write these lines, I sit in the park in front of the hotel in Palić, where the Palić European Film Fes-
When heatwaves hit, numerous airconditioned cinema auditoriums and gallery spaces offer space for us to think with a cool head
tival is currently underway. I’m also preparing new schedules for the interviews with journalists that festival guests will have tomorrow. A press conference has just ended that included, among others, Bruno Anković, director of the film Celebration, which just a few days ago received the best film award at the Pula Festival.
As the summer continues, I’m awaited by work at the Sarajevo Film Festival, which I also look forward to joyfully.
Photo Bojana
Janjić
We Are All Biomass
By Slavoj Žižek
It is a fantasy to think that our trash- and commodity-filled environments can be left behind and replaced by life in some idyllic “natural,” ecologically sustainable environment. But perhaps the loss of that option can become the basis for a new, global sense of solidarity
In a recent commentary, philosopher Michael Marder looks beyond the immediate horror of what is taking place in Gaza to consider the ontological implications of what we see in the long-distance drone shots of the ruins. Allow me to quote him at length:
“… Gaza is rapidly transformed into a dump, where high-rise buildings and human bodies, ecosystems … and orchards are mutilated beyond recognition and reduced to organic-inorganic rubble. A solidarity with dumpified lives, places, and worlds requires something other than compassion. So what could that be?”
Marder’s answer is to propose “another kind of solidarity based on the shared condition of biomass.” To say, “I am biomass” is to “identify with a vanishing life,” to see Gaza as “a condensed and particularly blunt version of a planetary tendency.” The rendering of all life into mere biomass
– chaotic heaps of organic and inorganic matter – can be found everywhere, but it has been “accelerated in Gaza at the cutting edge of the most recent technologies of devastation. Rather than compassion, then, what is required is the solidarity of the dumped, who dare assert, ‘We are biomass.’”
This notion of biomass echoes an insight from philosopher Levi Bryant: “In an age where we are faced with the looming threat of monumental climate change, it is irresponsible to draw our distinctions in such a way as to exclude nonhuman actors.” And yet, in today’s capitalist societies, ef-
page 26
forts to mobilize a large majority of people in the name of our shared ecological condition consistently fail. We all know that we are part of nature and fully dependent on it for our survival, yet this recognition does not translate into action. The problem is that our choices and outlook are influenced by many other forces, such as biased media reporting, economic pressures on workers, material limitations, and so forth.
In her 2010 book, Vibrant Matter, philosopher Jane Bennett has us picture a polluted trash site, where not only humans but also rotting trash, worms, insects, abandoned machines, chemical poisons, and so on each play some active role. This scene of biomass exists on the same spectrum as the situation in Gaza, though the latter is an extreme case. Around the world, there are numerous large physical spaces, especially outside the developed West, where “digital waste” is dumped, and thousands work separating glass, metals, plastic, mobile phones, and other man-made materials from the chaotic heaps. One such slum, Agbogbloshie, near the center of Accra (the capital of Ghana), is known as “Sodom and Gomorrah.”
Life in these environments is a horror show, and the communities that live in them are strictly hierarchically organized, with children forced to do the most dangerous work, under extremely hazardous conditions. Yet because this exploitation of biomass appears ecologically attractive (under the banner of “recycling”), it responds perfectly to the demands of modern technology: “In
We all know that we are part of nature and fully dependent on it for our survival, yet this recognition does not translate into action
the technological age,” writes philosopher Mark Wrathall, “what matters to us most is getting the ‘greatest possible use’ out of everything.”
After all, the whole point of using resources sparingly, of recycling, and so forth is to maximize the use of everything. The ultimate products of capitalism are piles of trash – useless computers, cars, TVs, VCRs, and the hundreds of planes that have found a final “resting place” in the Mojave
Desert. The idea of total recycling (in which every remainder is used again) is the ultimate capitalist dream, even – or especially – when it is presented as a means of retaining Earth’s natural balance. It is yet another testament to capitalism’s capacity to appropriate ideologies that seem to oppose it. However, what makes the exploitation of biomass different from the capitalist logic is that it accepts a chaotic wasteland as our basic predicament. Though this condition can be partly exploited, it can never be abolished.
As Marder puts it, biomass is our new home; we are biomass. It is a fantasy to think that such environments can be left behind and replaced by life in some idyllic “natural,” ecologically sustainable environment. That easy way out has been irretrievably lost to us. We should accept our only home and work within its confines, perhaps discovering a new harmony beneath what appears to be a chaotic heap. This will require us to be open to the objective beauty of different levels of reality (humans, animals, ruins, decaying buildings), and to reject a hierarchic ordering of aesthetic experiences. Are we ready to do this? If not, we are truly lost.
Business Dialogue
LEADERS’ MEETING POINT
FIONN HERRIOTT
Pančevo
Global #1 Everything Starts With Service Quality
Fionn Herriott
Managing Director, DHL Express
DHL is the world’s most international company, says Fionn Herriott, before proudly explaining that the company represents a globally connected team of international problem-solvers who share a passion to succeed for DHL customers
Speaking in this inspiring interview, DHL Express Managing Director Fionn Herriott shares the company’s vision, results and plans to invest constantly in technologies, people, equipment etc. He also discusses numerous challenges, the shift to e-commerce, environmental responsibility and DHL’s advantages over the competition.
Your company is considered the undisputed global leader in international express delivery. Is that because you have experience of more than 50 years and a team of 100,000 experts? What does the ID card of DHL Serbia look like?
— For international express shipments, we aren’t just the undisputed global leader, but rather this industry’s pioneers. DHL was established in California in 1969 and began operating in Yugoslavia from 1983, while it has been present in Serbia in the form of a fully owned DHL subsidiary since 1991. We operate a daily inbound and outbound service from Belgrade Nikola Tesla Airport on a Boeing 757. This aircraft has a capacity of 34,000 tons. Its shipments are processed at
our gateway facility located in Novi Banovci, before being delivered all over Serbia, to over 220 service points locations nationwide. Together with our partners Posta Serbia, at Posta fixed locations and through Posta Paketomat lockers, A1, Laguna / Delphi, and Hyatt Regency, we provide full coverage and convenience to send and receive all over Serbia.
Your company is known for its constant investments in technology, people, equipment etc. Is that why Serbia doesn’t differ from other countries where DHL Express operates?
— Serbia is no different from any of the other 220 countries and territories where we operate. You can order a pick-up by phone or via our online tool, My DHL+, or do it the old-fashioned way and come to our locations in person. Our customers expect the same level of service and professionalism all over the world. Thus, you can order your shipment from Serbia to be delivered to Lon-
New DHL Service Point in Novi Sad located at Bulevar Oslobođenja
90 V
don, UK, or to Ushuaia, Argentina, which is known as the “End of the World” because it is located at the southernmost tip of South America, and you can expect the same level of service. DHL Express staff affectionately refer to our global network as “The Big Yellow Machine” and it is an amazing thing to see in action and be part of.
Your industry has faced numerous challenges in recent years – the pandemic, energy crisis, wars... Have you had to be adaptable and creative to meet increasing demand?
— Covid-19 turned out to be the largest global health crisis in 100 years. DHL delivered over 200 million vaccine doses in over 120 countries. International transportation – whether commercial logistics or passenger services – will always be impacted by energy crises and wars. These events unfortunately create sets of problems that are predictable, and the DHL team is very experienced in adapt-
ing to and overcoming them for the sake of our people and customers. For example, in Serbia throughout the 1990s, and especially throughout the NATO bombing of Serbia, DHL Express Serbia did not close for even a single day, which is a fact that makes us very proud. DHL is the world’s most international company. It is a globally connected team of international problem-solvers who share a ‘can do’ attitude and a passion to succeed for our customers with our promise of “Excellence. Simply delivered”.
We mentioned the pandemic... Is it true that it led to a drastic increase in demand for your services and that e-commerce achieved growth over 18 months that was only expected in ten years?
— The world was shut down for two long years. Covid-19, and the ensuing lockdowns and stay-at-home orders, meant shops closing their doors and consumers staying at home. Naturally, home delivery e-commerce services exploded in popularity almost overnight. The pandemic accelerated the shift to e-commerce, from physical stores to online shopping, by roughly five years. And, of course, DHL experienced a massive increase in demand to service this e-commerce boom.
Environmental responsibility is part of your group’s long-term strategy. Your goal is for DHL to reduce its greenhouse gas emissions in every country in which it operates, including in Serbia, by 2030. How will you achieve this locally?
— DHL Group is committed to sustainability. That means DHL globally shifting more to
the use of aviation biofuel and more electric vehicles in our fleets, as well as carbon neutral facilities. In Serbia, this means that we also offer our customers a chance to participate in carbon offsetting with our GoGreen Plus service. GoGreen Plus is a service solution for our customers who have ambitious sustainability targets. By 2027, our entire Belgrade courier fleet will be exclusively electric. Our planned greenfield facility at Nikola Tesla Airport will be a carbon neutral facility, like all DHL greenfield facilities going forward. I am sure that, by Expo2027, DHL Express Serbia, together with our partners and customers, will be very proud of our advances in reducing greenhouse gas emissions and our credentials as a much more sustainable company.
In your business, a good service is one that’s fully adapted to the client and comes at a reasonable price. Is that one of your advantages over the competition?
— Everything starts with service quality. That is our key competitive advantage. We are a service-based organisation and we pride ourselves on being the global #1 in time definite international express. Of course, having the appropriate pricing is vital to customers see-
Digitalisation and the use of available modern technologies is the only way forward when you want to move faster
ing the value proposition and deciding to use us, instead of our competitors. We cannot offer the service we offer at prices that aren’t sufficient to maintain that level of service and reliability vis-à-vis a global network operation that is best in class. We are an industry leader, and maintaining that highest level of service requires continuous investment in our people, in technological innovations, and in the latest and most sustainable additions to our aviation and network operations.
Thanks to digitalisation and modern technologies, shipments today travel faster than ever between countries and continents. How is DHL Express Serbia in this regard? What do you think the future will bring us in this regard?
— Digitalisation and the use of available modern technologies is the only way forward when you want to move faster. In Serbia and around the globe, DHL team members communicate using all available digital platforms in order to accelerate processes. WhatsApp and Viber have been amazing tools for our staff to connect Peer2Peer and speak and send pictures, rather than sending emails with attachments. We have a DHL platform called Campfire that allows staff members to share their digitalisation initiatives. Moving away from reliance on paper is the key to speeding things up. In Serbia, we have great digital solutions and an excellent cooperation and partnership with the Serbian customs administration. Things can and will get better and faster as we advance on our digitalisation journey in an orderly and structured way.
Opening of the new Service Point in Belgrade, Nusiceva 10, attended by Central Europe CEO, John Cornish
Serbia and Japan Begin Talks on Investment Agreement
“We will continue to create a political environment of stability”
Marko Đurić Minister of Foreign Affairs of Serbia
U.S. Report Shows Moderate Improvement in Serbia’s Investment Climate
Serbian Foreign Minister Marko Đurić and Japanese Foreign Minister Yoko Kamikawa have agreed to commence negotiations on an Investment Agreement between their countries, aiming to strengthen economic ties. Minister Đurić, welcoming the first visit of a Japanese foreign minister to Serbia, expressed his satisfaction and gratitude for Japan’s solidarity and donations over the past 25 years. He underscored the longstanding partnership and cooperation between the two nations.
The U.S. State Department’s 2024 report on Serbia’s investment climate indicates a “moderate improvement,” highlighting positive trends. The government is implementing macroeconomic reforms fostering a stable environment, with a stable financial sector enhancing investment appeal. Responsible fiscal policies and Serbia’s strategic location in Europe, coupled with a well-educated, English-speaking workforce, further attract investors. Labour costs remain relatively low compared to Western Europe, and the government offers incentives for foreign investments. Challenges include bureaucracy, corruption, unprofitable state enterprises, a significant informal economy, and inefficiencies in the judiciary.
Air Serbia Welcomes First Female ATR Captain
Air Serbia has proudly announced the appointment of Vanja Marceta as the first female captain in its ATR fleet, marking a significant milestone for the national airline. Thirty-two-yearold Marceta took her first flight as captain on the Belgrade-Budapest route on 14th July, following her promotion. Marceta began her career at Air Serbia in 2016 as a first officer on Boeing 737-300s and transitioned to ATR aircraft in 2022. “Being appointed captain is a milestone in the life of every pilot; it’s considered the pinnacle of one’s career and the fulfilment of a lifelong dream,” Marceta stated.
“By mining lithium in Serbia, we can meet our climate goals”
Olaf Scholz German Chancellor
EU and Serbia Sign Memorandum on Strategic Partnership for Sustainable Raw Materials
In a significant step towards enhancing cooperation in sustainable raw materials, battery production, and electric vehicles, the European Union and Serbia have signed a Memorandum of Understanding during the Summit on Sustainable Raw Materials held in Belgrade. German Chancellor Olaf Scholz highlighted the importance of the Jadar project, which involves lithium mining, stating that it is beneficial for Serbia. Alongside European Commission Vice President Maroš Šefčovič, Scholz assured that the highest environmental standards would be adhered to during the mining process.
Serbia and Egypt Sign Landmark Free Trade Agreement
In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with ten other bilateral documents covering various fields. The agreement was signed by Serbia’s Minister of Internal and Foreign Trade, Tomislav Momirović, and Egypt’s Minister of Investment and Foreign Trade, Hasan Al Hatib, in the presence of Serbian President Aleksandar Vučić and Egyptian President Abdel Fattah al-Sisi. At a joint press conference following the signing, President Vučić highlighted the importance of the Free Trade Agreement, noting the inclusion of 10,412 tariff lines for Serbia and 6,075 tariff lines for Egypt.
Addiko Bank Belgrade Receives Employer Partner Certificate
Addiko Bank Belgrade is proudly celebrating its fifth Employer Partner certificate for meeting high HR standards in line with the best global HR practices. The Employer Partner certificate is awarded by the consultancy firm SELECTIO to organisations that achieve high-quality standards in human resources. Addiko Bank has achieved excellent results and progress in the areas of employee attraction and recruitment, onboarding and development, and engagement and motivation. Addiko Bank offers its employees various channels to encourage two-way communication, such as breakfast meetings with the Executive Board for new employees, as well as for those who have been with Addiko Bank for over 20 years, now considered Legends.
The Benefits of Family-Centered Healthcare
Family-centered healthcare focuses on monitoring all family members systematically, providing holistic care that addresses both individual and familial health needs. This approach, supported by contemporary practices, yields numerous benefits for overall well-being and patient outcomes
Family-centered healthcare is an approach that involves comprehensive monitoring and treatment of all family members, recognizing that individual health is closely linked to the family’s health dynamics. By treating the family as a unit, healthcare providers can identify and address underlying issues that may affect more than one family member, ensuring more effective and long-lasting health solutions.
Recent advancements in medical technology and health informatics have significantly enhanced the capability to monitor and care for entire families. Electronic Health Records (EHRs) and integrated health systems allow for seamless sharing of medical information among family members and healthcare providers. This integration facilitates early detection of hereditary conditions, chronic illnesses, and mental health issues, enabling timely interventions.
Telemedicine is another contemporary tool that supports family-centered healthcare. Virtual consultations allow healthcare providers to check in on multiple family members simultaneously, making it easier
to coordinate care plans and follow-up appointments. Additionally, digital health platforms provide resources for family education and support, empowering families to take an active role in their health management.
Numerous case studies have demonstrated the effectiveness of family-centered healthcare. For instance, families with a history of cardiovascular disease have benefited from early screening programs that identified risk factors in children, leading to lifestyle changes that significantly reduced their risk of developing heart disease. Another example is the management of diabetes in families, where coordinated care and education programs have
By treating the family as a unit, healthcare providers can identify and address underlying issues that may affect more than one family member, ensuring more effective and longlasting health solutions
led to better glycemic control and reduced complications for multiple family members.
The future of family-centered healthcare looks promising with the continuous advancements in medical technology and data analytics. Predictive analytics and artificial intelligence are expected to play a crucial role in identifying potential health risks and recommending preventive measures tailored to each family’s unique health profile. Furthermore, ongoing research into genetic medicine holds the potential to revolutionize how hereditary conditions are managed within families.
Family-centered healthcare offers a holistic and integrative approach to health management, emphasizing the importance of monitoring and treating all family members systematically. By leveraging modern medical technologies and adopting a comprehensive care model, this approach not only improves individual health outcomes but also enhances the overall well-being of families. As the healthcare landscape continues to evolve, family-centered practices are poised to become a cornerstone of effective and compassionate healthcare delivery.
The Healthy Face of the Family
Dr Nevenka Raketić, M.D.Ph.D Specialist in Pediatrics and Immunology, Owner and Founder of Polyclinic “Dr. Raketić”
Dr Nevenka Raketić has for decades been drawing on her extensive experience of both public institutions and private practice to provide healthcare services of the highest standard at her polyclinic, together with her dedicated team.
Speaking in this CorD interview, Dr Raketić explains how her company has evolved from a modest paediatric clinic to a polyclinic with over 75 consultants. It has become the first choice for more than 10 embassies and numerous companies that prioritise the health of their employees and their families.
Have trust, expertise, dedication and a sense of security been crucial to thousands of patients entrusting their health to you?
— The positive experience from working in public institutions and private practice has been applied to the operations of our polyclinic. For over 12 years, Polyclinic “Dr. Raketić” has been caring for the health of both children and adults, offering an individualised approach tailored to each patient’s specific needs. The dedication of all members of our team is reflected in our need to listen carefully, understand, and provide a high-quality service in an optimal and expected timeframe.
Your healthcare institution has more than 75 consultants catering to the needs of all family members, not just the youngest ones?
— In addition to full-time staff, Polyclinic “Dr. Raketić” provides medical services and consultations across all medical fields for both
children and adults. Our polyclinic was established in response to frequent requests and appeals from the parents of our young patients to address all health issues in one place. In order to prevent disease, we recommend regular annual check-ups and vaccinations according to the vaccination schedules of specific countries. Various diagnostic procedures are available both during and after check-ups, enabling the treatment of disease according to globally recognised therapeutic protocols.
Your polyclinic provides services to foreign nationals and maintains close professional relations with more than 10 embassies. Are you their first choice as a medical advisor and trusted physician?
— Polyclinic “Dr. Raketić” offers prevention and treatment services to citizens from abroad and foreign nationals residing in Serbia. I personally serve as a medical advisor and trusted physician at the embassies of France (Medicin Conseiller), Austria (Vertrauensarztin), Germany (Kooperationsarzt), and Switzerland (Medical practitioner). Members of other embassies (including those of Canada, Great Britain, the EU delegation, and others) also place their trust in Polyclinic “Dr. Raketić”.
Ever-more companies are providing their employees with benefits like medical checkups or treatment facilities at private healthcare institutions. Are they able to turn to you for such services?
— For adults, maintaining a healthy lifestyle and preventing disease is of utmost importance. That’s why annual systematic check-ups are recommended, including several specialist examinations, ultrasound scans and laboratory analyses. Furthermore, many companies offer systematic check-ups for their employees’ families, primarily children. It is crucial to monitor the health of children from birth, and later, depending on age, specialists from various fields are included in systematic check-ups. In the case of illness, we resolve health issues in both children and adults quickly and efficiently, hence our slogan “The Healthy Face of the Family”. Polyclinic “Dr. Raketić” maintains excellent cooperation with all companies that provide health insurance services in Serbia. Additionally, for foreign nationals, reimbursement from their insurance company is possible.
”We are an English law firm who have had offices in the region for over 25 years”
Mark Harrison Founder & Principal, Harrisons
Tetra Pak Appoints Alex Henriksen as New Managing Director for Eastern Europe
Tetra Pak announced today the appointment of Alex Henriksen as the new Managing Director for Eastern Europe, effective 1st August. Henriksen will succeed Lyndsey Loyden-Edwards, who is moving to a new position within the company. In his new role, Henriksen will oversee Tetra Pak’s operations in 16 countries, including seven sales offices. Henriksen joined Tetra Pak in 1998 and has held several leadership positions at both the European and global levels. Most recently, he served as the Managing Director for Northern Europe since 2020.
Slovenia Ranks 13th in the EU Innovation Index
Slovenia has improved its innovation performance, moving up one place to secure the 13th position in the European Union’s Innovation Index for 2024, maintaining its status as a moderate innovator. A review published by the European Commission shows that most EU member states have enhanced their innovation performance compared to the previous year. According to the results of the European Innovation Scoreboard (EIS) for 2024, Denmark took the top spot in the EU, followed by Sweden, which held the first position from 2017 to 2022, and then Finland and the Netherlands. Belgium, Austria, Ireland, Luxembourg, Germany, Cyprus, Estonia, and France are among the strong innovators.
Novo Mesto Plant to Produce Electric Renault Twingo
French automotive giant Renault is set to start producing a more affordable electric version of its Twingo model at the Novo Mesto assembly plant, Revoz, in Slovenia, as reported by Slovenian media. The memorandum of understanding (MoU) for this significant initiative, which will provide the formal foundation for this new production line, was signed in mid-July. The Revoz plant, a key unit of Renault in Slovenia, is poised to embark on this project. The MoU sets the stage for the production of the electric Twingo.
“Our integration into the Fortenova Group has opened doors to the region’s best practices and innovations
Jelena Doderović Marketing and Communications Director, Idea CG
Miroslav Mišković Becomes Sole Owner of Sarajevo’s Standard Nekretnine
Western Balkans Urged to Invest $37 Billion to Combat Climate Change
The Western Balkans must invest USD 37 billion over the next decade to effectively combat climate change, according to a new World Bank report. The six economies of the Western Balkans must collectively invest at least USD 37 billion over the next decade to safeguard against the escalating impacts of climate change, according to the World Bank Group’s recent Western Balkans regional Country Climate and Development Report (CCDR). The report underscores that proactive climate action in Albania, Bosnia and Herzegovina, Kosovo*, Montenegro, North Macedonia, and Serbia is crucial. These investments would not only prevent loss of life, property damage, and productivity declines but also accelerate economic growth in the region.
Miroslav Mišković, through his company Delta Real Estate, has officially become the 100% owner of the Sarajevo-based company Standard Nekretnine. This follows a recent capital increase of 10 million KM, which boosted Delta Real Estate’s stake in Standard Nekretnine from 89% to 95%. Delta Real Estate, a subsidiary of Mišković’s Delta Holding, will fully acquire Standard Nekretnine after their takeover offer is accepted. According to a report published by the Sarajevo Stock Exchange, the Supervisory Board and management of Standard Nekretnine are fully aware of the takeover offer.
KONČAR and Siemens Energy Forge New Joint Venture
KONČAR Inc. and Siemens Energy have announced the launch of a new joint venture, KONČAR – Transformer Tanks (KTK), following the signing of a Joint Venture Agreement. his partnership, an extension of their longstanding collaboration since 1994, aims to enhance manufacturing capacities for transformer tanks, a critical component in Europe’s energy transition. The joint venture will be based at KONČAR’s facility in Sesvetski Kraljevec and is expected to significantly increase production, streamline sales, and foster the exchange of expertise between the two companies. KONČAR will hold a 60% majority stake in the new company, with Siemens Energy owning the remaining 40%. SOURCE: connectingregion.com
The increase in borrowing costs has significantly impacted the commercial real estate market across Europe. However, Southeastern Europe has seen a smaller effect, with investment volumes increasing by more than 30% in 2023 compared to 2022, driven by the Serbian and Croatian markets.
MARKET OVERVIEW
Serbia’s real estate investment scene experienced volatility, with notable growth in 2023 after a record low in 2022. According to CBRE’s “2024 SEE Region, Real Estate Market Outlook,” investments in 2023 exceeded €400 million, with 85% directed towards commercial properties. Hungarian investors accounted for 60% of these investments, 30% were local, and 10% came from Israel.
Belgrade stands out for both commercial and residential real estate investments. The report highlights a significant focus on commercial real estate in 2023, comprising 50% of the total volume, while the hotel sector, particularly in Croatia, was also active.
TRENDS AND DEVELOPMENTS
Unlike Europe, which saw a 50% decline, the region’s developing market has shielded it from such drastic downturns. The office sector has driven growth, especially in Belgrade, where the market is less developed compared to the region. The industrial sector is expanding, with further investments expected.
In the first two months of 2023, there was a slight decline of about 10%, initially affecting credit buyers due to rising interest rates. However, cash buyers dominate the market, setting trends. This has led to a slight slowdown, but the next three months will determine if we are heading towards a price reduction trend, though not as drastic as in Europe, especially not in Belgrade.
Belgrade’s housing market is one of the largest by volume in the region, but its competitiveness is in question
RESIDENTIAL MARKET AFFORDABILITY
Over the past five years, the affordability of buying residential properties has increased in Serbia and North Macedonia, while it has decreased in Slovenia, Croatia, and Bosnia and Herzegovina. In Serbia, it takes two and a half average net salaries to buy a square meter of a new apartment in Belgrade, which has reached €2,000.
The key is maintaining a favorable ratio where average salaries can buy more square meters over time. Despite intensive construction, price increases are inevitable. A planned €17 billion state investment cycle over the next three years will attract foreign investments and private capital, much of which will end up in residential construction.
Belgrade’s housing market is one of the largest by volume in the region, but its competitiveness is in question. With substantial construction and supply, price fluctuations are slower, meaning demand increases do not drive prices up as rapidly as they might seem locally.
Pančevo is Becoming Part of Belgrade
Jovan Radulović Legal Expert and Investor in Realestate Development
Jovan Radulović reveals how Pančevo fits into his business philosophy, which emphasises the importance of the three main factors in residential construction: location, location and location
Many Belgraders are buying apartments in Pančevo while their daily activities remain tied to Belgrade. The reasons are numerous: more affordable real estate prices, good transport connections, excellent urban planning and the availability of all necessary public facilities, writes Jovan Radulović, an expert who has over 30,000 square metres of real estate and 250 constructed housing units.
Just a century ago, Zemun and Belgrade were not only separate cities, but also belonged to different empires: with Zemun belonging to the Austro-Hungarian Monarchy and Belgrade to the Ottoman Empire. The idea that they would one day function as a single entity was utterly unimaginable, yet the opposite is unimaginable today.
As the central parts of the city become denser and more traffic-congested, and more expensive, many citizens, and consequently investors, are turning to more distant neighbourhoods, traditionally less urbanised zones and nearby towns as attractive alternatives for living and doing business.
New residential neighbourhoods are emerging in cities like Pančevo, Obrenovac and Nova Pazova, offering apartments and houses at more affordable prices. Interestingly, the buyers of these apartments are mainly Belgraders or people whose work is tied to Belgrade.
IN RESIDENTIAL PROJECTS, LOCATION IS KEY
I had the opportunity to manage the realisation of several residential and commercial complexes in the Belgrade neighbour-
hoods of Vračar, Voždovac, Zemun and New Belgrade. We have completed over 30,000 square metres and 250 housing units. My business philosophy is that the three main factors in residential construction are location, location and location.
When I received a proposal to invest in a property in Pančevo, I was concerned about the location’s attractiveness. However, we entered into our first project and completed it successfully. The satisfaction with that venture is evident from the fact that we currently have three new projects underway in Pančevo. The reason for this trend is clear: the merging of cities. Many Belgraders are buying apartments in Pančevo despite their daily activities remaining tied to Belgrade. The reasons are numerous: more affordable real estate prices, good transport connections, excellent urban
planning and the availability of all necessary public facilities. Under current traffic conditions, it takes less time to reach Belgrade’s Republic Square from Pančevo than from neighbourhoods like Banjica, Banovo Brdo or Bežanija.
One of the main obstacles to Belgraders buying apartments in Pančevo was the standard of residential construction, with buyers from Belgrade accustomed to a higher level of fit out than was previously offered in Pančevo.
TOP QUALITY FIT OUT IS IMPERATIVE
The imperative of our business is top quality and modern fit out, innovative architectural solutions and the use of the latest technologies and materials. I work closely with urban planners, architects, engineers and construction companies to ensure that every project is completed on time and to the highest standards of quality.
Applying these business principles to the Pančevo market has yielded outstanding results. Customers are very satisfied and demand has exceeded our supply, proving this to be a successful formula! Every buyer purchasing a property wants security, reliability and quality. We have met our customers’ needs on these points.
We can now state unequivocally that the housing market in Belgrade and Pančevo functions as a single entity, indicating complete integration. It would not be surprising if, during the lifetime of children being born today, Pančevo becomes what Zemun already is — Belgrade’s greenest and most beautiful part.
“Not all businesses benefitted equally from the shift to digital”
Shamina Singh Executive at Mastercard
Google and Wiz Call Off $23 Billion Acquisition Deal
Tech giant Google and cybersecurity company Wiz have mutually decided to terminate their $23 billion acquisition agreement. The deal, which was poised to be one of the largest in the tech industry, has been called off due to the inherent complexities and challenges associated with high-value mergers and acquisitions. The acquisition was expected to significantly bolster Google’s cybersecurity capabilities, positioning it as a formidable player in the industry. However, despite the potential strategic benefits, the intricacies of integrating the two companies’ operations and aligning their business objectives proved to be insurmountable obstacles.
US Debt Surpasses $34 Trillion
The U.S. federal debt has surpassed $34 trillion, driven by persistent political gridlock and ongoing fiscal challenges. This unprecedented level of debt raises serious concerns about the long-term economic stability and sustainability of government finances. The rapid increase, reaching this milestone faster than anticipated, underscores the urgency for fiscal reform and strategic economic planning to ensure the nation’s financial health.
Tesla to Begin Producing and Using Humanoid Robots Next Year
Elon Musk, founder and owner of Tesla, announced that the company will start producing and using humanoid robots next year. In a social media post, Musk revealed that Tesla will initially utilise the robots internally and plan to begin selling them in 2026. “Tesla will have truly useful humanoid robots in production for internal use next year. We hope to produce them for other companies by 2026,” Musk shared on his platform, X. Other companies, including Honda and Boston Dynamics, are also developing their own humanoid robots, highlighting a growing trend in the robotics industry.
“There are very few things that are a win-win for a company and for their employees”
Karyn Twaronite EY’s global vice chair of DEI
Amazon’s Expansion in India
Amazon India has announced an additional investment of $15 billion by 2030, underscoring its commitment to expanding its footprint in the Indian market. This substantial financial boost aims to enhance Amazon’s growth strategy in India, focusing on strengthening infrastructure, increasing market penetration, and supporting local businesses. The investment highlights Amazon’s long-term vision and dedication to one of its fastest-growing markets.
China Cuts Interest Rates
China has reduced interest rates following the Communist Party’s third plenum in an effort to stimulate economic growth. This decision aims to address the challenges posed by weak consumption and oversupply issues, signalling a strategic move to revitalise the economy. The rate cut is expected to encourage borrowing and investment, thereby supporting domestic demand and alleviating the economic slowdown.
Rolls-Royce Unveils UltraFan Engine
Rolls-Royce has unveiled the UltraFan, a groundbreaking new engine system designed to enhance fuel efficiency and reduce emissions in aviation. This innovative technology marks a significant step forward in sustainable aviation, reflecting the industry’s commitment to reducing its environmental impact. The UltraFan’s advanced design aims to provide better performance while addressing the critical need for greener technology in air travel.
The Visionary Behind H&M’s Global Success
Stefan Persson’s journey from joining his father’s modest clothing store to transforming it into the global fashion powerhouse H&M is a testament to visionary leadership and strategic innovation
Stefan Persson Founder of H&M
Stefan Persson, the man behind the global fashion giant H&M, has a story that’s as much about innovation and vision as it is about resilience and business acumen. Born in 1947 in Stockholm, Sweden, Stefan grew up in a family where en-
One of Stefan’s most significant contributions to H&M was the development of the fast fashion model
trepreneurship and a strong work ethic were core values. His father, Erling Persson, founded Hennes & Mauritz (H&M) in 1947, initially as a women’s clothing store called Hennes, meaning “hers” in Swedish. This modest beginning laid the foundation for what would become a fashion empire.
Erling Persson’s initial foray into fashion retail began after a trip to the United States, where he was inspired by the efficiency and customer-centric approach of American stores. He returned to Sweden with the idea of
offering fashionable clothing at affordable prices, a concept that quickly gained traction. By 1968, Erling had acquired Mauritz Widforss, a hunting and fishing store, expanding the product line to include men’s and children’s clothing, thus rebranding the company to Hennes & Mauritz.
Stefan joined the family business in 1972 after completing his studies. His entry marked a significant turning point for H&M. With a keen eye for fashion and a solid understanding of business operations, Stefan be-
gan working closely with his father to streamline processes and expand the company’s reach. His early years in the company were spent learning every aspect of the business, from store management to inventory control, ensuring he was well-prepared to lead the company in the future.
In 1982, Stefan Persson took over as the CEO of H&M from his father. Under his leadership, the company embarked on an ambitious expansion strategy. Stefan was a visionary who understood the importance of globali-
zation and the potential of emerging markets. He initiated the company’s international expansion, starting with neighboring Scandinavian countries and gradually moving into Europe, North America, and Asia.
Stefan’s approach to business was guided by a few key principles: offering high-quality fashion at affordable prices, maintaining a flexible and efficient supply chain, and continuously innovating to meet customer demands. He believed in the power of brand identity and worked tireless-
ly to build H&M into a recognizable and trusted global brand.
One of Stefan’s most significant contributions to H&M was the development of the fast fashion model. This approach involves quickly moving designs from the catwalk to stores to capture current fashion trends. By maintaining a highly responsive supply chain and leveraging economies of scale, H&M could offer trendy clothing at prices that were accessible to a broad audience.
Stefan was also a pioneer in fostering collaborations with high-pro-
file designers. The first of these collaborations was with Karl Lagerfeld in 2004, which was a massive success and set the precedent for future partnerships with designers like Stella McCartney, Versace, and Balmain. These collaborations not only boosted H&M’s brand image but also made high fashion accessible to the masses.
Under Stefan’s leadership, H&M also became a leader in sustainability within the fashion industry. Recognizing the environmental impact of fashion, Stefan implemented several initiatives aimed at reducing the company’s carbon footprint. H&M launched its Conscious Collection in 2010, featuring clothing made from organic and recycled materials. The company also set ambitious goals for sustainability, including becoming climate positive by 2040.
Stefan’s commitment to innovation extended beyond fashion. He invested in new technologies to improve the shopping experience, both online and in-store. H&M was one of the early adopters of e-commerce, launching its online store in 1998. The company also embraced digital technologies to enhance supply chain efficiency and customer engagement.
Stefan Persson’s approach to leadership was characterized by a deep
Stefan Persson, Founder H&M Foundation and Karl-Johan Persson, Board member H&M Foundation and Chairman H&M Group
of the board. His son, Karl-Johan Persson, took over as CEO in 2009, continuing the family legacy and furthering the company’s growth.
Today, H&M is one of the largest fashion retailers in the world, with over 5,000 stores in more than 70 countries. Stefan Persson’s vision and leadership have left an indelible mark on the company and the fashion industry as a whole. His ability to balance tradition with innovation, maintain
Today, H&M is one of the largest fashion retailers in the world, with over 5,000 stores in more than 70 countries
respect for the company’s heritage and a forward-looking vision. He believed in empowering employees, fostering a collaborative culture, and maintaining a customer-centric focus. Stefan was known for his hands-on approach and his ability to inspire his team to achieve extraordinary results.
In 1998, Stefan stepped down as CEO and was succeeded by Rolf Eriksen, though he remained actively involved in the company as chairman
a strong brand identity, and commit to sustainability has set a benchmark for other companies to follow.
Stefan’s journey from joining his father’s modest clothing store to transforming it into a global fashion powerhouse is a testament to his entrepreneurial spirit and strategic acumen. His legacy continues to shape H&M’s future, ensuring that the company remains at the forefront of the fashion industry.
Comprehending Complexity
Scientific
discoveries and results don’t achieve their true value unless we empower others to use them effectively
Dr Petar Veličković
Research Scientist at Google DeepMind and Affiliated Lecturer at the University of Cambridge
t was a seemingly ordinary summer’s morning in 2006. The then twelve-year-old me woke up early and sat down at the computer, wanting to complete a level in some game—as I had done on many a previous morning. My mum burst into the room and declared loudly that I had absolutely no chance of getting into the Mathematical Grammar School with such an approach! And yet, this day was not quite ordinary: I had to take the entrance exam for the MGS’s 7th grade experimental class in just a few hours. Perhaps I had more luck than smarts, as I had major issues with the material that was taught at MGS over the following years—especially geometry—but my actions with that exam changed my life completely.
IThat wasn’t the only day that marked a turning point in my career, but it is the one I remember most vividly. Subsequent moments – my entrance
exam for Computer Science undergraduate studies at Trinity College, University of Cambridge (where I received a full scholarship), the day I chose to leapfrog a Master’s degree and embark on a Ph.D. in Artificial Intelligence at Cambridge, without any preparation, or the days I decided to send unsolicited emails to some of the most influential scientists seeking collaboration – further shaped me into the scientist and person that my colleagues and friends know me as today.
My job entails working on artificial intelligence on graphs. Most modern AI systems work on simple data, such as images, text or sound. However, data from nature aren’t simple and often have an irregular structure. My path in researching them has led me to exciting achievements: a system that predicts travel times in Google Maps, helping mathematicians discover hidden structures in complex
objects (a paper that graced the cover of Nature, the world’s most prestigious scientific journal) and, most recently, collaborating with Liverpool Football Club on the development of the first AI system capable of providing useful suggestions to football coaches.
My development path hasn’t been flawless; I’ve made mistakes at almost every step. When applying to Cambridge, in conversations with senior colleagues from MGS who’d successfully passed this stage, I learned firsthand how to make a strong application without repeating their mistakes. This inspired me to help new generations improve and to pass on my experiences whenever possible. My first step towards this goal was organising the Week of Informatics at MGS, an initiative through which MGS alumni share their experiences and knowledge of computer science with current pupils. I later became an Affiliated Lecturer at Cambridge University, where every year I convey the wonders of geometric deep learning to Master’s students.
Teaching is a simple way to gain superpowers: explaining complex topics to others is the best way to explain them to yourself
If you recall how I began this text, geometry never came easily to me. I only developed an intuition for this field when I put myself in the position to have to teach it to students. Teaching is a simple way to gain superpowers: explaining complex topics to others is the best way to explain them to yourself. Perhaps that’s why I insisted so much on bringing this year’s prestigious Eastern European Machine Learning Summer School (EEML) to Serbia, where, over the course of week, we did our best to present the latest AI trends to the local academic community in Serbia and give them the “wind in their sails” to realise that working at such a level isn’t beyond them!
Redefining Modern Elegance
Blending her architectural background with cultural heritage, Roksanda Ilinčić creates innovative and bold designs that have garnered a global following, making a lasting impact on contemporary fashion
Roksanda Ilinčić Fashion Designer
Roksanda Ilinčić, a name that resonates with modern elegance and vibrant design, has left an indelible mark on the fashion world. Born in Serbia, Ilinčić has emerged as one of the most influential designers in contemporary fashion. She is celebrated for her bold use of colour, innovative silhouettes, and unique blend of architectural precision and feminine aesthetics.
Roksanda Ilinčić was born in Belgrade, Serbia, in 1970. Her early years were marked by a profound interest in the arts, initially gravitating towards architecture and design. This foundation significantly influenced her later work in fashion. She pur-
sued her undergraduate studies in Architecture and Applied Arts at the University of Belgrade, honing her skills in structural design and spatial aesthetics.
Driven by a passion for fashion, Ilinčić furthered her education at the prestigious Central Saint Martins College of Art and Design in London, where she earned a Master’s degree in Womenswear. Under the mentorship of renowned educators like Louise Wilson, Ilinčić’s creative vision began to take shape, setting the stage for her illustrious career.
In 2005, Ilinčić launched her eponymous label, Roksanda, in London. Her debut collection was met with
critical acclaim, celebrated for its bold use of colour and innovative cuts. The fashion industry quickly took note of her ability to blend modernity with a distinctively feminine touch, marking her as a rising star.
Roksanda is known for its sculptural shapes, luxurious fabrics, and vibrant palettes. Drawing inspiration from her architectural background, Ilinčić creates pieces that are both structured and fluid, embodying a harmonious balance of form and function. Her collections frequently feature dramatic silhouettes, voluminous sleeves, and intricate draping, all of which have become signature elements of her design ethos.
Roksanda Ilinčić’s design philosophy is deeply rooted in her appreciation for art and architecture. She views fashion as an extension of these disciplines, a medium through which she can explore and express complex ideas about shape, structure, and colour. Her aesthetic is a celebration of contrasts: bold yet delicate, modern yet timeless. Ilinčić’s use of colour is particularly noteworthy. She often incorporates unexpected colour combinations, creating visual interest and emotional impact. This bold approach to colour has become a defining characteristic of her work, setting her apart from many of her contemporaries.
Roksanda Ilinčić’s designs have graced numerous red carpets and high-pro-
file events, worn by some of the most influential women in the world. Her client list includes Michelle Obama, Cate Blanchett, and the Duchess of Cambridge, Kate Middleton, among others. These high-profile endorsements have significantly bolstered her brand’s visibility and prestige.
Roksanda’s design philosophy is deeply rooted in her appreciation for art and architecture
Michelle Obama, in particular, has been a notable supporter of Ilinčić’s work. The former First Lady’s choice to wear Roksanda designs during her
Client list includes Michelle Obama, Cate Blanchett, and the Duchess of Cambridge, Kate Middleton, among others
tenure in the White House brought international attention to the brand, highlighting its blend of elegance and modernity.
Beyond her mainline collections, Roksanda Ilinčić has expanded her brand through various collaborations and ventures. She has partnered with major retailers and brands, including MatchesFashion, Net-a-Porter, and Lululemon, bringing her unique design sensibilities to a broader audience.
In addition to fashion, Ilinčić has ventured into interior design, reflecting her multidisciplinary background. Her collaboration with The Rug Company, for example, showcases her ability to translate her bold aesthetic into home decor, further solidifying her reputation as a versatile designer.
Throughout her career, Roksanda Ilinčić has received numerous ac-
colades and awards acknowledging her contributions to fashion. She has been nominated for and won sever al British Fashion Awards, cement ing her status as a leading figure in the industry. Her work is regu larly featured in top fashion mag azines such as Vogue, Harper’s Bazaar, and Elle, reinforcing her influence and reach.
Roksanda Ilinčić’s impact on fashion extends beyond her in novative designs. She has become a role model for aspiring design ers, particularly women, demonstrat ing that it is possible to achieve both creative and commercial success in the highly competitive fashion indus try. Her commitment to maintaining the integrity of her vision while ex panding her brand serves as an in spiration to many.
As the fashion industry con tinues to evolve, Roksanda Il
inčić remains at the forefront, consistently pushing boundaries and redefining modern elegance. Her ability to blend architectural precision with feminine allure has created a timeless brand that resonates with a global audience, ensuring her place as one of the most influential designers of her
Roksanda Ilinčić’s journey from a young architecture student in Belgrade to a globally recognised fashion designer is a testament to her vision, creativity, and perseverance. Her unique blend of bold colours, innovative silhouettes, and architectural influences has carved out a distinctive niche in the fashion world. As she continues to evolve and expand her brand, there is no doubt that Roksanda Ilinčić will remain a pivotal figure in shaping the future
Years of Virtuosity 50
We came into this world to grow spiritually. If we don’t grow spiritually, we can’t do so professionally either. That means accepting life as it is, accepting the people around us, changing the things we can change and coming to terms with those we can’t ~ Vlatko Stefanovski
Vlatko Stefanovski Musician
Photo Samir Ceric Kovacevic
Few musicians in our region have bequeathed us such a rich cultural heritage as Vlatko Stefanovski. In this exclusive interview for CorD, we discuss his creative journey, accolades, cooperation with greats of world music, his new album, memoirs, and the concerts with which he will mark the 50 anniversary of his career.
Vlatko, we congratulate you on the massive achievement of a 50-year musical career! When you look back, how would you describe your journey from the beginning to your current status as one of the region’s most influential musicians?
— I don’t like to talk about successes. Listing successes is unrewarding and pathetic. I would refer to my fascination with what I do. I’m still fascinated by music and the guitar as an instrument. I’m thrilled that I’m able to perform, to travel, and that I’m in relatively good health and can thus still be active. Success isn’t something that feeds me, it’s something that comes despite me. Other people decided that I should succeed, specifically the audience. What’s important to me is that I see that same boy who was obsessed with the idea of making doing music when I look back. I can still see him sitting in the yard in Skopje’s Taftalidže neighbourhood, trying to produce expensive sounds on a cheap instrument. And that discipline of making bands at that time was so exciting! Create a band with your generation and try to perform in public. Not just to stay in a garage or a shed with your ideas, but to perform at school, in the city, in the country, not to mention playing abroad. That’s what feeds me, not successes. If I start listing the albums we recorded, the kinds of tours we had, everywhere we’ve travelled, that gets boring.
And carving out your own place under the sun, for your craft, for your love and passion, that’s success. My friend Miroslav Tadić says: “When I fly on a plane and find myself surrounded by strangers, and when someone asks me what I do for a living and I
say that I play the guitar and make a living from it, that’s success”! A man should be proud of that status. Success is being satisfied with what you do and what you’ve achieved in life. A little girl neighbour of mine asked me a while ago: “Uncle Vlatko, are you happy?” I thought for a second and said, “that’s a difficult question, but I
Success isn’t something that feeds me, it’s something that comes despite me. Other people decided that I should succeed, specifically the audience
can say that I’m satisfied, and that’s enough.” Happiness is an illusion. One sad news item that you read in a newspaper or one stupid message is enough to upset your equilibrium. Perhaps you have a fine balance for a while, but then comes a time of imbalance, the dynamics of life. You don’t have comprehensive insurance on that balance, or on happiness. And it is in that poetic sense that happiness is an illusion.
Music is a universal language. What is it to you?
— For me, music is the quickest link to connect with the universe, with some cosmic balance. Perfect har -
mony exists in the universe, in that chaos. Music can also be chaos. From notes, tones and sounds. Organising that chaos, those frequencies, and making that organisation of sounds say something to us and mean something emotionally. Frequencies that touch my heart, that’s music.
You stated recently that the neck of your guitar familiarises you with the universe, but also with people... — In looking at that neck for over 50 years, I’ve been seeking balance, meaning and solutions.
I believe that a man who is engaged in metal crafting, say someone who makes a tool, is also seeking meaning in his tools. The painter looks at the canvas and seeks meaning when he paints, or while he paints. I believe that all creative people seek meaning through their work, and also search for answers to those countless questions that surround and burden us.
You were born in Prilep, where you stayed until the age of three. You say that it’s thanks to this that you “have a permit” to play the blues. How does industry inspire musicians?
— Yes, I found that connection because Prilep is a tobacco city, Tobacco Road. That thought crosses my mind by chance... I’ve been in Seattle, in Philadelphia, in New York, and in Rotterdam. I’ve also been in Rijeka, in Pula.
I think young people are a little frustrated in those industrial cities and big cities.
They are buried under physical pollution, but also social pollution. In their search for salvation, they form bands to express their frustrations. It’s much nicer to cause a din on your amp than to drift the tyres of your car. It’s also better for the environment, for the neighbourhood, and for our mental and spiritual state.
Let’s turn to Robert Johnson, Paganini, Bach, Jimi Hendrix and his Purple Haze. Why are top performers throughout music history said
to have made pacts with dark, demonic forces?
— You mentioned Robert Johnson and Paganini. And I will mention a detail from the Milorad Pavić novel Dictionary of the Khazars and the hero of that book who talks about the devil’s ‘prstomet’. The Devil’s ‘prstomet’ is a sixth finger, an imaginary one, of course. It is the finger that helps you to be the fastest and best. Someone from my band once said “You have the devil’s sixth finger” because I can reach some rather difficult musical phrases and parts on the guitar neck. We all try to reach something
It used to be important to record a good album, to have a tour, to generally deal with me; to be good, not to say the best. And even in a social sense, not only in our musical environment, to have a good attitude towards things. It wasn’t politicians on the front pages, but rather musicians.
that’s unreachable. To go to the next level and climb, like in a video game. But not everything is about virtuosity... We came into this world to grow spiritually. If we don’t grow spiritually, nor can we grow professionally. That’s accepting life as it is, accepting the people around you, changing the things you can change, and coming to terms with those things that you can’t change. As I enter my elder years, I realise that a person shouldn’t rely too much on cognitive reasoning, on that which is imposed on us by reason. Rational judgement doesn’t help in art, but rather mental restlessness, or peace, or inner passion. That inner impulse, to hunt down some things, to head after them, to realise them. On yes, I have a wicked idea, and I’ll solve it by consulting intuition, talent, respecting all obstacles I come across and trying to evade or over-
come them. Spiritual growth is what follows us, what is given to us. And it’s good that this is the case...
You’ve recorded almost 40 albums. The album Kao Kakao exploded back in 1987. What was it like to create during those years?
— That had a very strong impact, strong energy. Powerful inspiration. And a bit of survival. The struggle to be or not to be. When it comes to the album Kao kakao, it was a creative explosion and the salvation of the group Leb I Sol...
Is a formal music education essential for someone who has talent and practices hard?
— When it comes to formal education, ny late brother, Goran Stefanovski, the famous Macedonian playwright and professor, would say: “I can’t teach you to be an artist. I can teach you a trade. And what you will make yourself is up to you, the artist”. I’m not an opponent of formal education, although I didn’t receive a formal education in music. That’s why I needed a lot longer to master something. Those who have a formal education can reach a solution by plane, while I had to walk, through thorns, which isn’t recommended. But there’s no recipe to become an artist. If you want to become a craftsman, there is a methodology. And you have to provoke yourself if you want to become an artist, to call out yourself. I recommend that young people don’t wander; that they go to school, learn the basics of music, harmony, melody, counterpoint, to read notes.
You launched your solo career in the middle of the 1990s. How did you find the courage to take that step after the great success of the band Leb i Sol?
— I found it restrictive in the band. I couldn’t sell some crazy, unusual ideas to my colleagues at that time. And I decided to head off the beaten track, into the unknown, to go astray. Even if I failed. I also tried various things out of curiosity, trying to make something
that wasn’t expected of us. Well, that’s a double-edged sword – it’s either a hit or a miss.
In terms of material security in the 1990s, that was a critical juncture for me. I got married, had a baby. And I started thinking about a solo album that would be completely unpredictable, as an experiment. There was no certainty of success, quite the opposite. That was an extremely uncertain risk. You can’t always play like that. But, at some point, you have to pluck up the courage to do something stupid, unexpected, different. You have to be ready for that. As Salvador Dalí said, the most important thing is to disgrace yourself. You can’t follow the beaten track and play it safe. In art? No way! All the greats took the riskiest roads. I need to be able to recognise talent and sincerity in someone’s music. I don’t need someone’s ingenuity; their calculated dexterity. Honest, innocent awkwardness is dearer to me; something that’s been made for the first time. Just like the Beatles. Every creation of the Beatles is a universe in and of itself. That’s because they experimented and took lots of risks. There are followers of trends and there are trendsetters. The critics had no idea what Jimi Hendrix was doing with his guitar. They weren’t mature enough back then to understand what he was doing. Nobody sounded or looked like Hendrix. And the audience followed him like sheep to a shepherd. And now everyone is pretending to be clever. Now everyone indulges the audience. That’s not art; that’s the worst mistake. The audience must love who you are, because you’re a trendsetter. The audience can’t tell me what I will play. On the contrary, I will tell them what they should listen to.
If art is meant to testify to the time in which the artist lives and creates, is it necessary for the artist to be a moral person; to advance along a path of virtue?
— Never confuse the work with the artist. That’s because an artist can be a rascal, a gambler; he can be Dosto-
evsky, he can be indebted, promiscuous. If you boil Miles Davis down to a man who used cocaine, who walked around with a gun and furiously drove his Ferrari around New York... His work is great, but his character was what it was. If you boil John Lennon down to a man who was addicted to heroin, then you’re totally mistaken. An artist is just a human, with all the human frailties, faults and fears.
I tried to keep my private life out of the media. The media are inquisitive; they would love to rummage around one’s bedrooms and closets. That’s not really my cup of tea.
Of course, values exist that it isn’t good to humiliate, disrespect and compromise. Love, freedom – those are the main two words. Freedom of spirit, body, movement. Love for plants, animals, people, children, the universe. Love, universal love.
You’ve received numerous accolades and awards for your contribution to music throughout your career. You performed in 2013 with the London Symphony Orchestra (Miroslav Tadić and Teodoski Spasov). Could you share your impressions of that with us? What does it mean for an artist to find himself in the same group as the likes of Deep Purple and Pink Floyd? — I must admit that it meant a lot to me. While I was waiting to appear on stage, I once again saw that 11-yearold boy that I once was, sitting in the yard, playing an acoustic guitar. The road was long, and I again looked to that little boy who was yearning not for success, but for music, for the guitar; to create something beautiful and to experience that artistic satisfaction. If the Himalayas exist, if the Mount Everest of artists or musicians exists, it was right then that I climbed to its summit. There are few people who haven’t had a formal education and perform with that orchestra. There are almost none.
How did it come about that the members of Kings of Strings met?
How did the idea of teaming up come about?
— That was a great adventure; three guitarists from different backgrounds. One Westerner, Tommy Emanuel, a country and western fingerpicker; one gypsy jazz musician from the Netherlands, Stochelo Rosenberg, a genius on the gypsy jazz guitar; and little old me, the boy from Skopje’s Taftalidža neighbourhood. And those
I need to be able to recognise talent and sincerity in someone’s music. I don’t need someone’s ingenuity; their calculated dexterity. Honest, innocent awkwardness is dearer to me
are moments when you cross instruments, exchange life and musical experience, worldviews; when you share taste and knowledge. When you see how people conduct them-
Photo Željka Dimić
selves and how much they practice during the day. That was all a big school for me.
Concerts commemorating the 50th anniversary of your career have been announced to take place in Skopje on 14 th December, in Belgrade on 16th December and in Zagreb on 18th December. What are you preparing for us?
For me, music is the quickest link to connect with the universe, with some cosmic balance. Perfect harmony exists in the universe, in that chaos
— I will try to channel my entire life’s journey for that one evening. I won’t make a documentary about myself, I’ll simply invite the friends who’ve have made my career and life more beautiful over the years, and who’ve helped me realise some dreams. That will be an acoustic concert, and later an electric one. And they will be different. I’m not a fan of major spectacles, I don’t like too many lights and stage attractions. I love the magic to happen between the people on stage.
Too much emphasis is placed on production today. Well, I’m not going to watch someone’s light show. Pink Floyd did that 35-40 years ago, when they turned a light show into art. Everything is so predictable today. All those scanners, monitors behind the scenes, fireworks and pyrotechnics – it’s all been seen before. I need to see a man on stage who knows something and who feels something. Give me a little knowledge, skill and a bit more emotion. If you can throw me some emotional medallion, I’ll thank you. The concerts that have been most moving to me in my life had precisely that human dimension. Ray Charles in Skopje, a few string players from the Macedonian Philharmonic. His voice and his piano. Pure emotions.
You’re currently preparing your new album, Muscle Memory. Will we hear any of that during the concert? — Oh yeah, hopefully the album will have been released by then, as I’m approaching the end of production. It will be very interesting. I have some neck-breaking guitar playing, some wondrous stuff. For the people who follow me, for my fans, it will be a rich chocolate cake of an album. I want to give them a special treat, and to treat myself to a cake for the anniversary.
You’re also preparing memoirs that you plan to publish soon. Will they also come after the jubilee?
— The toughest part will be submitting the material to the publishers, who are pressuring me. I’m almost done, with just a few details left for me to finish. Yes, the memoir follows the jubilee that I’m not celebrating, but rather commemorating. That’s nonetheless an achievement, roaming around forests and mountains for 50 years, around various gigs. That’s an impossible mission,
especially in the Balkans, with its closed roads, borders, roads under construction. Sometimes there’s electricity and sometimes there isn’t. That’s 50 years of serious travel. It’s miles; as they say, it’s not the age, it’s the mileage.
We’re witnessing a veritable flood of tribute bands. How important is it for young people to create original, authentic music? How would you encourage them on that path? — Bands got old, some died. Only the Stones provide solace... However, on the other hand, all symphony orchestras are actually tribute bands … to Bach, Beethoven, Mozart, Stravinsky. And those are tribute gigs and I have nothing against the artistic ones. The problem is that there are increasingly more quick offers with ideas of quick profit. Fast food, fast music. I would hereby encourage young people to borrow phrases and learn from others, from vinyl records, from CDs, from YouTube. But I would encourage them to make new music. The world doesn’t need copies; we need originals. I don’t need someone to perform Dire Straits for me – I saw them play live. Okay, musicians need work and that should be understood. On the other hand, it takes courage and audacity to make original music. And to compel listeners to buy it, to seek it out. I know that’s terribly difficult, but it’s also very sweet. If you manage to offer that audience your taste, your music, and they accept it, then that’s a very sweet victory.
In cooperation with Austrian company Thomastik-Infeld, guitar strings branded with your name and surname will be produced. You are the first artist in these lands to receive this honour... — I will receive Infeld Strings, Vlatko Stefanovski Choice. I’m really looking forward to that! When I enter the guitar shop, I’m like a pubescent boy from the suburb of Taftalidže. When I see all these toys that I have enough of, but you never say that you have enough. Neither guitars, nor pedals, nor cables, nor amplifiers. That’s always a desire for something more.
RAREST WHALE IN THE WORLD FOUND IN NEW ZEALAND
On the shores of Otago, New Zealand, scientists have identified a whale belonging to the rarest species in the world. This elusive whale, characterised by its distinctive shovel-shaped teeth, washed up on the beach, sparking excitement and intrigue among marine biologists. Measuring five meters in length, the whale’s identification was confirmed by its unique colour patterns and the shape of its skull, beak, and teeth. This specimen provides a rare opportunity for researchers to study a species about which very little is known.
SERBIAN TEAM DEVELOPS NEW TETRIS VERSION
In celebration of Tetris’ 40th anniversary, a Serbian team has developed an exciting new version of the legendary game Tetris Block Puzzle. Designed to appeal to a wide range of players, it offers two distinct modes that provide varied experiences. The new version retains the classic Tetris formula while integrating modern mechanics and design. This innovation is the result of six months of dedicated work by a 30-person team at the Belgrade-based game development studio, Playstudios. Tetris Block Puzzle is now available on mobile platforms for both iOS and Android devices.
ITALY FACES SURGE IN NONAGENARIANS
Italy is on the brink of a demographic shift as the number of citizens aged 90 and above is projected to hit one million within the next three years, according to recent local media reports. This change underscores a critical need for improved elderly care services across the country. Data reveals that one-third of Italy’s population will soon be over 65. Many of these seniors are expected to live alone, heightening the risk of social isolation.
PRINCESS KATHERINE ATTENDS WIMBLEDON MEN’S FINALS
In a remarkable show of resilience, Princess Katherine made a public appearance at the Wimbledon Men’s Finals despite being diagnosed with cancer just a few months ago. The UK royal attended the prestigious event, where she watched an intense match between Novak Djokovic and Carlos Alcaraz. Following the thrilling game, Princess Katherine took to the court to present the trophy to both players, marking a heartwarming and inspirational moment for all attendees.
4,000-YEAR-OLD TEMPLE AND THEATER UNEARTHED IN PERU
An ancient temple and theatre, dating back 4,000 years, has been discovered in Peru, making it one of the oldest known man-made structures in the country. Situated in the northern town of Zaña, the site came to the attention of archaeologists after authorities reported looting at La Otra Banda / Cerro Las Animas. In June team from the Field University of Chicago, alongside Peruvian institutions, began excavations. Just 6 feet below the surface, they uncovered walls made of mud and clay. Extending the excavation area to 33 feet, they revealed what appears to be a theatre with a backstage area and staircases leading to a raised platform.
GREAT BRITAIN’S BEST OLYMPIC GOLD MEDAL HOPES
Sprinters and identical twins Laviai and Lina Nielsen from London are set to be among Team GB’s brightest hopes for Olympic gold at the Paris Olympics. The dynamic duo has been training intensively and has shown exceptional promise in recent competitions, making them top contenders in their events. As they prepare to compete on the world stage, Laviai and Lina are focused on bringing home the gold and making their country proud.
TOP 12 GADGETS OF
GoPro Hero 12
The latest action camera from GoPro features enhanced stabilisation and 6K video capabilities.
2 024
Here’s your ultimate gadget guide for 2024, featuring the top 10 must-have devices that blend cutting-edge technology with stylish design
Oura Ring 3
Track your health with style and precision using Oura Ring’s advanced wellness technology.
Kindle
SignaturePaperwhite Edition Amazon’se-readernewest with a larger display, wireless charging, and more storage.
iO 10 Electric Toothbrush
Turn your pearly whites into a dazzling smile with iO 10’s smart brushing magic.
Samsung Galaxy S24
The upcoming Galaxy S24 promises a bigger battery and brighter screen, continuing Samsung’s legacy of powerful smartphones.
Theragun Pro
A top-of-the-line percussive therapy device to relieve muscle tension and enhance recovery
Apple Watch Series 9
The newest iteration of Apple’s popular smartwatch series features advanced health monitoring and a sleek design.
Meta Quest 3 Lite
A more affordable VR headset from Meta, bringing immersive experiences within reach for more users.
Dyson Zone
An innovative wearable air purifier with noisecancelling headphones, perfect for urban dwellers.
Bose Frames Tempo
Sunglasses with built-in Bose speakers, blending fashion with functionality.
Ninja Foodi Dual Zone Air Fryer
A versatile kitchen gadget that allows you to cook two different foods simultaneously.
ED SHEERAN
17 August – Ušće
Global superstar Ed Sheeran is set to light up Belgrade with an unforgettable concert on August 17th. Fans in the Serbian capital can look forward to an evening filled with Sheeran’s chart-topping hits and captivating performances. The concert promises to be a highlight of the summer, drawing music lovers from near and far to experience one of the biggest names in music live on stage. Don’t miss this chance to see Ed Sheeran bring his signature style and energy to Belgrade!
BAJAGA & INSTRUKTORI
31 August – Ušće
Beloved rock band Bajaga & Instruktori is set to celebrate their 40th anniversary with a spectacular concert. Join an unforgettable night as the legendary band takes the stage to perform their greatest hits and fan favourites, marking four decades of musical excellence. Don’t miss this iconic event, a celebration of Bajaga and Instruktori’s enduring legacy in the music world. Join the celebration and enjoy a night filled with electrifying performances and nostalgic moments.
BARCELONA GIPSY BALKAN ORCHESTRA
14 August – Dorćol Platz
Barcelona Gipsy Balkan Orchestra (BGKO), known for its vibrant and exploratory world music, is gearing up for a special performance on 14th August at the enchanting garden of Dorćol Platz. This concert marks the debut of Dorćol Sessions, which aims to establish a recurring rendezvous between the Barcelona musical sensation and the capital city. BGKO, with its 12 years of passionate career, has firmly positioned itself as a key reference in the global Balkan music scene. Its desire for exploration, endless ideas, and relentless work ethic continue to define its performances, promising an unforgettable night for all attendees.
INTERNATIONAL FOLKLORE FESTIVAL
1-3 August, Kragujevac Park
The International Folklore Festival is set to enchant visitors with a unique opportunity to explore the traditional heritage and cultures of various countries. The central program will feature concerts accompanied by a vibrant parade of participants showcasing music, song, and dance. In addition to the main events, the festival will offer workshops on traditional crafts, including “Embroider Your Own Souvenir,” and a night bazaar displaying handmade folk art. Join us for this cultural celebration and immerse yourself in the rich traditions and artistic expressions of folklore.
Photo Dani Carbonell
POWERFUL PATTY MCCORD
When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord, who was the chief talent officer for Netflix, helped create a unique and high-performing culture. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley.
LEADERS EAT LAST
Simon Sinek
In Leaders Eat Last, Simon Sinek, the internationally bestselling author of Start With Why, investigates the great leaders— from Marine Corps Officers, who don’t just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government—each putting aside their own interests to protect their teams.
THE BUSINESS BOOK
DK
The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories, including chaos theory, critical path analysis, market mapping, and the MABA matrix.
GOOD TO GREAT
Jim Collins
After a five-year research project, the author concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
THE NEW YORK TIMES 36 HOURS: WORLD
Barbara Ireland
Weekend trips to any city, from São Paulo to Seoul to Sydney, can often be daunting, with too much to do and too little time. Enter 36 Hours World, a roundup of 150 cities across six continents, each tailored for a memorable and feasible 36-hour stay. Gathered from the eponymous New York Times column, this updated edition is dedicated entirely to cities: capital, coastal, cosmopolitan, and everything in between, with 26 new stories not published in previous volumes.
FLAVOUR
Yotam Ottolenghi, Ixta Belfrage
In this stunning new cookbook, Yotam and co-writer Ixta Belfrage break down the three factors that create flavour and offer innovative vegetable dishes that deliver brand-new ingredient combinations to excite and inspire. Ottolenghi Flavour combines simple recipes for weeknights, low-effort, high-impact dishes, and standout meals for the relaxed cook. Packed with signature colourful photography, Flavour not only inspires us with what to cook, but how flavour is dialled up and why it works.
Faces & Places
Canada Day Celebrated in Belgrade
27/6/2024
The residence of Canadian Ambassador to Serbia, Giles Norman, was abuzz with celebration as distinguished guests gathered to commemorate Canada Day. The event marked Canada’s national day, celebrating the anniversary of the confederation on 1st July 1867. Ambassador Norman warmly welcomed the attendees, which included prominent figures from the Serbian government, diplomatic corps, business community, and cultural sectors. The reception highlighted the enduring friendship and growing cooperation between Canada and Serbia.
Belarus Independence Day Celebrated
27/6/2024
The Belarusian Embassy in Serbia celebrated Belarus Independence Day with a reception hosted by Ambassador Siarhei Malinouski. The event commemorated the liberation from Nazi occupation on 3rd July 1944. Ambassador Malinouski welcomed guests from the Serbian government, the diplomatic community, business leaders, and cultural figures, emphasising the strong bilateral ties between Belarus and Serbia. In his speech, Ambassador Malinouski highlighted the historical significance of the day and the resilient spirit of the Belarusian people. He expressed gratitude for the ongoing collaboration between the two nations in trade, culture, and education.
Swiss Ambassador Urs Schmid Hosts Farewell Event
28/6/2024
Swiss Ambassador to Serbia, H.E. Urs Schmid, hosted a farewell event at his residence, bringing together prominent Serbian officials, diplomats, business leaders, and cultural figures. In his address, Ambassador Schmid expressed gratitude for the warm hospitality and strong friendships formed during his tenure and highlighted progress in Swiss-Serbian relations, particularly in economic cooperation, cultural exchange, and educational partnerships. The evening featured a blend of Swiss and Serbian cultural elements, celebrating the deep bond between the two nations and the ambassador’s contributions to strengthening bilateral ties.
Sovereign Order of Malta Celebrates National Day
28/6/2024
The Sovereign Order of Malta’s National Day was celebrated with a distinguished reception hosted by Ambassador H.E. Francesco Maria Amoruso at his residence. The event drew an array of prominent guests, including Serbian government officials, diplomats, business leaders, and cultural figures. In his welcoming speech, Ambassador Amoruso highlighted the Order’s longstanding humanitarian mission and its commitment to aiding vulnerable communities worldwide. He expressed gratitude for the strong and growing relationship between the Sovereign Order of Malta and Serbia, emphasising ongoing collaborations in healthcare, social services, and disaster relief.
Faces & Places
Celebration of US Independence Day
2/7/2024
The US Independence Day was celebrated with a traditional reception at the residence of the US Ambassador H.E. Christopher Hill. The event, marking the 4th of July, was attended by notable dignitaries, including Serbian President Aleksandar Vučić. Ambassador Hill, along with his wife Julie Hill, Deputy Ambassador John Ginkel and his wife, and Military Attaché Shea and his wife, welcomed the guests. Among the attendees were Serbian Prime Minister Miloš Vučević, Finance Minister Siniša Mali, Trade Minister Tomislav Momirović, Defence Minister Bratislav Gašić, Interior Minister and SPS leader Ivica Dačić, Construction, Transport, and Infrastructure Minister Goran Vesić, and Foreign Minister Marko Đurić. The celebration highlighted the strong diplomatic ties and ongoing collaboration between the United States and Serbia.
Japan and Serbia Celebrate Tanabata Festival
2/7/2024
The Japanese Business Alliance in Serbia (JBAS), with support from the Embassy of Japan, celebrated the Tanabata Festival at the Museum of the History of Yugoslavia in Belgrade. The event, attended by prominent figures including Jelena Begović, Minister of Science, and Japanese Ambassador H.E. Akira Imamura, symbolised the strengthening of Serbian-Japanese relations following a recent Serbian delegation visit to Japan. Wishes written on tanzaku papers were hung on a bamboo tree, marking the occasion. The festival underscored the cooperation between the two nations, with future plans including a visit by Japan’s JETRO delegation to Serbia to boost economic ties and promote investment opportunities, particularly in light of the upcoming World Expo 2025 in Osaka and Belgrade Expo 2027.
Egypt Celebrates National Day in Belgrade
8/7/2024
The Egyptian Embassy in Serbia celebrated Egypt’s National Day with a grand reception hosted by Ambassador H.E. Bassel Salah. The event commemorated the anniversary of the Egyptian Revolution of 1952 and was attended by a distinguished gathering of Serbian government officials, diplomats, business leaders, and cultural figures. Ambassador Salah welcomed the guests and highlighted the historical significance of the day, emphasising the strong bilateral ties and growing cooperation between Egypt and Serbia. Egypt’s National Day celebration underscored the commitment to deepening diplomatic and cultural relations between Egypt and Serbia, marking a significant milestone in their enduring friendship.
H.E. József Magyar – The Western Balkans is a Priority
9/7/2024
The Hungarian Embassy in Belgrade hosted a reception to mark the beginning of Hungary’s presidency of the Council of the European Union. The Hungarian Ambassador to Serbia, József Magyar, stated that Hungary’s EU presidency will further advance the accession process of the Western Balkans, with particular priority given to the success of Serbia’s accession negotiations for EU membership. At the reception in Belgrade, marking the start of Hungary’s presidency of the EU Council, he emphasised the need to seize the favourable atmosphere for enlargement, created in late June during Belgium’s presidency.
Faces & Places
French Embassy in Serbia Celebrates Bastille
Day
12/4/2024
Korean Ambassador Hosts Farewell Event in Belgrade
17/7/2024
The French Embassy in Serbia hosted a grand reception this evening to celebrate Bastille Day, France’s national holiday. The event was attended by notable figures, including Ana Brnabić, President of the National Assembly, and Prime Minister Miloš Vučević. H.E. Pierre Cochard, the French Ambassador to Serbia, hosted the reception. In his address, Ambassador Cochard highlighted the 185th anniversary of diplomatic relations between France and Serbia. He noted the rekindled spirit and enthusiasm of their long-standing friendship, which now extends into new areas of cooperation such as innovation, artificial intelligence, and renewable energy. At the event, CorD Magazine’s edition dedicated to French-Serbian relations was presented.
Korean Ambassador to Serbia, H.E. Jaewoong Lee, hosted a farewell event at his residence, attended by Serbian officials, diplomats, business leaders, and cultural figures. In his speech, Ambassador Lee expressed gratitude for the hospitality and friendships formed during his tenure, highlighting achievements in Korean-Serbian relations, particularly in economic cooperation, cultural exchange, and technological partnerships. The event featured a blend of Korean and Serbian cultural elements, celebrating the strong bond between the two nations and underscoring the commitment to a continued prosperous partnership.
Serbia and Japan Begin Talks on Investment Agreement
18/7/2024
Serbian Foreign Minister Marko Đurić and Japanese Foreign Minister Yoko Kamikawa have agreed to start negotiations on an Investment Agreement, aiming to enhance economic ties. The announcement came after a meeting at the Serbian Government, where Minister Kamikawa highlighted the 142-year diplomatic relationship between the countries. She noted that Serbia is an important partner for Japan, with 34 Japanese companies currently operating in Serbia. Minister Đurić welcomed Kamikawa’s visit, the first by a Japanese foreign minister to Serbia, and expressed gratitude for Japan’s support and donations over the past 25 years. He also praised the collaboration within Japan’s Western Balkans Initiative and expressed interest in using it to implement concrete projects. An interview with Mariko Kaneko, Deputy Press Secretary at Japan’s Ministry of Foreign Affairs, is available on the CorD magazine website.
THUN: A GEM IN THE HEART OF SWITZERLAND
Nestled between the stunning Thunersee lake and the majestic Swiss Alps, Thun offers a perfect blend of natural beauty and historical charm. Wander through its medieval old town, where cobblestone streets lead to the iconic Thun Castle with breathtaking panoramic views. Experience the vibrant local culture, indulge in exquisite Swiss cuisine, and explore the serene lakeside promenades for an unforgettable escape.
06 COMMENT
Rewarding Friendship
08 H.E. URS SCHMID
Ambassador of Switzerland to Serbia Whirlwind of Remarkable Events
12 ANA GOVEDARICA
President of the Swiss-Serbian Chamber of Commerce (SSCC) Three Goals for a Better Future
President Novartis Serbia and Montenegro Collaboration is Crucial
17 MILENA GAJOVIĆ SHRESTHA
General Manager, SR Technics Services Innovating the MRO Industry
18 SANJA PEŠIĆ
Alma Quattro CEO Three Decades of Memorable Campaigns
19 RENATA MATUSINOVIĆ
Busines Executive Officer for FOOD, Nestlé South East European Market New Practices Contribute to Soil Fertility Preservation
20 OLIVER STREIT
Head of the Education to Employment Project, NIRAS Germany GmbH Belgrade Increasing Employment Opportunities in Serbia
21 JAN SCHOCH
Entrepreneur and Investor Premium living in a peaceful oasis with Wellness in Dedinje
22 ABB
Innovating the World with Our Technologies
CEO Ana Novčić a.novcic@cordmagazine.com
PUBLISHER Ivan Novčić i.novcic@aim.rs
PRINTING Rotografika d.o.o. Segedinski put 72, Subotica SWITZERLAND 2024
Published by: alliance international media Prote Mateje 52, 11111 Belgrade 17, PAK 125806, Serbia Phone: +(381 11) 2450 508
E-mail: office@aim.rs; office@cordmagazine.com www.aim.rs; www.cordmagazine.com ISSN: 2560-4465 All rights reserved alliance international media 2024
The views expressed in this publication are those of the presenter; they do not necessarily reflect the view of publications published by alliance international media THIS PUBLICATION IS FREE OF CHARGE
DUŠAN VUKOVIĆ Director, Mitan Oil Caring for the Market and the Environment 24 DRAGAN GAVRILOVIĆ General Manager, SIKA Serbia Four pillars for Further Developments
26
DR BOJAN PAVLOVIĆ
Executive Director, Phytonet Scientific Power in Global Health Innovation
28
ANA GRUJOVIĆ
Executive Director of the Swiss-Serbian Chamber of Commerce, SSCC Innovation is Our Greatest Asset
34 H.R. Giger: A Decade of Legacy
38 Year-Round Appeal of Swiss Resorts 40 Zurich’s Green Revolution 30 Luxury Watches Embrace Sustainability
Rewarding Friendship
Every successful relationship evolves, so future collaboration between Switzerland and Serbia will likely enhance sustainable FDI, boost Serbia’s innovation capacities and support the economy’s green transformation
Departing Swiss Ambassador H.E. Urs Schmid captured the essence of Swiss-Serbian relations succinctly, stating: “it has been a whirlwind of remarkable events, with our excellent bilateral ties strengthened and cooperation expanding into new areas like science and innovation, making this the most rewarding posting of my career”. This success stems from decades of achievements across political, economic, humanitarian and innovation sectors.
In the 1990s, Switzerland was among the first countries to offer humanitarian aid to Serbia, laying the groundwork for a comprehensive support framework. This
evolved into a robust partnership, marked by the 30th anniversary of the programme supporting Serbia’s European integration reforms two years ago. The Migration Partnership Agreement, which celebrates its 15th anniversary this year, underscores ongoing bilateral collaboration as highlighted by the July 2024 visit of Federal Councillor Beat Jans.
Noteworthy projects like the SME Hub, which offers advisory services to SMEs and partners with Serbian and international financial institutions, illustrate this expanding economic engagement
Over the past 12 years, Switzerland has been instrumental in enhancing the efficiency, transparency and accountability of Serbia’s National Assembly and local assemblies through initiatives like e-parliaments and digital tools. At the local level, Switzerland has established around 100 partner-
ships, working with local governments to improve service delivery through digitalisation and good governance practices. This includes efforts to boost transparency, citizen satisfaction and governance standards. Economic relations between the two countries have also flourished. Switzerland is a key trade partner and investor in Serbia. Noteworthy projects like the SME Hub, which provides advisory services to small and medium-sized enterprises and partners with Serbian and international financial institutions, illustrate this expanding economic engagement. Swiss investors consistently rank among the top foreign investors in Serbia, and as interviews with leading figures in the Swiss-Serbian Chamber of Commerce reveal, a strong foundation for continued success has been laid.
Every successful relationship seeks constantly to evolve and grow. In this spirit, future steps in mutual collaboration will probably focus on enhancing inflows of foreign direct investments, particularly those that support sustainable development, advancing Serbia’s scientific and innovative ecosystem, promoting socially responsible business practices and driving the green transformation of the Serbian economy.
Photo shutterstock
Whirlwind of Remarkable Events
Diplomatic relations between Switzerland and Serbia were established back in 1916, and political relations between the two countries have been strong and diverse ever since. Certainly, we may sometimes differ in our position on certain issues of domestic and foreign policy, but this wouldn’t hamper the quality of our relationship, which is based on mutual respect, understanding and support ~ Urs Schmid
By Ljubica Gojgić
Preparing for his departure from Serbia, Ambassador Urs Schmid says that the two countries’ excellent bilateral relations have been further strengthened over the previous few
years, while traditional good relations have been expanded to encompass the new areas of science and innovation. Speaking in this CorD Magazine interview, he summarises his time in Serbia as representing “the most re -
Your Excellency, you are nearing the end of your mandate in Serbia, which began during the Covid-19 pandemic. How would you summarise your past few years in Belgrade?
— I would summarise the last few years as a whirlwind of remarkable events, when our excellent bilateral relations further strengthened and our cooperation expanded into new fields like science and innovation, and I would define this time in general as the most rewarding posting of my diplomatic career. It’s true that the start was challenging, with the pandemic, but that allowed me to witness the impressive resilience of the Serbian people and the remarkable response of the Serbian government, including its early procurement of vaccines. The Russian aggression against Ukraine has brought unforeseen challenges to both of our countries, but has also created new areas of cooperation, and I am grateful to Serbia’s government for its support of the Summit on Peace in Ukraine that was recently organised by Switzerland.
How would you assess the quality of political relations between Switzerland and Serbia?
— Diplomatic relations between Switzerland and Serbia had already been established in 1916, and our political relations have been strong and varied ever since. Certainly, we may sometimes differ in our position on certain issues of domestic and foreign policy, but this wouldn’t hamper the quality of our relationship, which is based on mutual respect, understanding and support. Let me just recall the intensive cooperation we had during our consecutive chairmanships of the OSCE in 2014/2015, or our continuous collaboration in the framework of the Bretton Woods Institutions and the EBRD, where we have been partners in the same constituency for 31 and 23 years respectively. Switzerland was also among the very first countries to provide humanitarian assistance to Serbia in the early 1990s, when Serbia sustained a massive influx of refugees. This laid the basis of our current bilateral cooperation programme, which supports Serbia’s reforms aimed at advancing its European integration and which celebrated its 30th anniversary in 2022, certainly marking one of the many highlights of my mandate. We are this year also celebrating 15 years since the conclusion of the bilateral Migration Partnership Agreement, with the importance of this partnership underlined by the visit of our Minister of Justice and Police, Federal Councillor Beat Jans, on 2nd and 3rd July 2024.
Speaking in another interview with the Serbian media, you mentioned the importance of an independent judiciary and strong institutions, including parliament, to a democratic society. Given that Switzerland has supported this process through various projects, how would you evaluate the level that Serbia has achieved? — Indeed, both an independent and effective judiciary and a strong parliament are key elements of any democracy and, accordingly, they have a central place in the fundamentals of the EU accession process, as well as in global Agenda 2030, as specified under UN SDG 16. I recently had the privilege of meeting with Serbian Justice Minister Maja Popović, and her clear vision of the remaining judicial reforms made a strong impression on me.
Concerning legislative power, we have been supporting the National Assembly and a number of local Assemblies over the past 12 years, with several measures to increase efficiency, transparency and accountability. E-parliaments have been installed at a number of local Assemblies. Digital instruments like the Open Budget Portal would enable MPs to have real time oversight of public spending. Deliberative processes, including public hearings and cross-party caucuses, such as the
Women’s Parliamentary Network or the “green chair”, are other concrete examples of these measures. I am, however, disappointed to note that many of these instruments and procedures are unfortunately not active currently. They deserve to be invigorated, as they provide mechanisms that support Serbia’s further democratic development.
IMPROVEMENT
We have been creating improved conditions for service delivery by working on digitalisation, good governance practices and extensive capacity building
REFORMS
Some of our most significant cooperation projects are oriented towards supporting reform efforts in the economic field
TRADE
We are ranked as Serbia’s 4th partner globally in terms of trade in services, are in the top ten investors for the 2010-2023 period and represent the second biggest source of remittances
Are you satisfied with the progress of local governance in Serbia in terms of improving the quality of services and digitalisation, to which the Swiss embassy has provided significant contributions in recent years? — Local self-governments are central partners for us, as evidenced by the hundred or so partnerships that we’ve concluded, in addition to cooperating with the Ministry of Public Administration and Local Self-Government and with the Association of Towns and Municipalities (SCTM). We have been creating improved conditions for service delivery by working on digitalisation, good governance practices and extensive capacity building. Let me quote a number of indices to answer more precisely: the Transparency Index of Transparency Serbia shows an upward trajectory when it comes to disclosing local budgets and policies. The “Citizen Satisfaction Survey”, conducted by UNOPS, indicates an increasing level of citizen satisfaction with local public services since 2010. The “Good Governance Index”, implemented by the SCTM, testifies to the better respecting of good governance principles among local authorities, even if there is still room for improvement. Deplorably, however, according to the “CSO Sustainability Index” commissioned by USAID, the ecosystem for civil society organisations has been deteriorating over previous years.
Even after your mandate in Serbia comes to an end, the Swiss project supporting small and medium-sized enterprises in Serbia should continue. Do you believe that the goal you mentioned – connecting 80 SMEs as suppliers to large multinational companies over the next few years – will be achieved?
— When it comes to the economy, Switzerland is by all means an important player: we are ranked as Serbia’s 4th partner globally in terms of trade in services, are in the top ten investors for the 2010-2023 period and represent the second biggest source of remittances, after Germany. We are also working hard to further grow our trade in goods, as it has not yet reached a billion euros annually. Against this backdrop, it is understandable that some of our most significant cooperation projects are oriented towards supporting reform efforts in the economic field.
Switzerland was among the very first countries to provide humanitarian assistance to Serbia in the early 1990s, when Serbia sustained a massive influx of refugees
The recently created SME Hub isn’t a project in the classic sense. It is a partnership between the Swiss Agency for Development and Cooperation (SDC) and private company ICT Hub d.o.o., which specialises, among other things, in providing customised advisory services to large corporations. The aim is to make such cutting-edge advisory services available to smaller companies that haven’t so far been able to afford them, and which sometimes didn’t live up to their full potential as a result. SMEs interested in benefiting from the SME Hub’s services pay 50% of the cost of services upfront, in order to demonstrate their interest and determination. Thanks to the strong relationship that the SME Hub has built with financing partners, including Serbian commercial banks, the Serbian Development Agency and the EBRD, it can serve SMEs very cost-effectively. This is all possible thanks to the substantial expertise available in Serbia’s private sector.
As ambassador to Serbia, you have - like your predecessors - continued to advocate dual education. Can we already talk about the positive
effects that this concept has brought to education in Serbia?
— There is no need for advocacy, as the Serbian authorities – including the Ministry of Education, the Government Office for Dual Education and the Chamber of Commerce and Industry (CCIS) – have been doing a tremendous job in advancing dual education in Serbia. Given the scarcity of labour and demographic developments, but also rapidly advancing technology, it has become clear that the private sector and the education system need to collaborate more intensively to convey to young people the skills that are relevant to their professional success. Our role is more of an advisory one. Switzerland has great expertise in this field, which is why the Serbian Government appointed leading experts from Switzerland to advise key stakeholders involved in dual education, basically the education system and the employers, represented in Serbia by the CCIS. Regarding progress achieved to date, Serbia really stands out across the entire region. Approximately 7% of Serbia’s secondary-level vocational students are currently enrolled in a dual studies programme. But our advice is to focus on quality as much as on quantity. In our experience, it is really important for students to spend as much time as possible in the workplace, rather than in school. Through such an approach, students are exposed to real-life workplaces and are empowered to progressively take on responsibilities, boosting their subsequent employability, while employers are able to train their future workforce in an efficient and cost-effective manner.
Given that the whole of Europe, including Serbia, views the conflict in Ukraine with concern, how would you assess the outcomes of the peace conference hosted by Switzerland? Will such initiatives be continued?
— Given the broad, high-level participation and the development of a common understanding on some elements that are crucial for achieving lasting peace in Ukraine, as summarised in the Joint Communiqué, the Summit on the Bürgenstock mountain achieved more than we could have expected. It should be seen as a first important step on the challenging path towards a peace process. The discussions of 15th and 16th June provided a much-needed opportunity to listen to different ideas, learn from each other’s experiences and propose possible solutions. We are therefore confident that the outcomes of this Summit will inspire a constructive way forward and pave the way for further talks with the involvement of all parties. Switzerland stands ready to support such efforts and to continue to play an active role in such endeavours, and we encourage other countries to do so as well.
Three Goals for a Better Future
Digitalisation, science and research are crucial to the SSCC’s work, because they are critical to the development of Serbia’s economy, healthcare and overall progress
Swiss investors have ranked among the leading foreign investors in Serbia for many years. And according to Ana Govedarica, president of the Swiss-Serbian Chamber of Commerce, whether we’re talking about the encouraging of foreign investments or domestic ones, “the stability and transparency of conditions for doing business on the domestic market remain crucial prerequisites for further investment”.
“We expect the new government of the Republic of Serbia to continue encouraging FDI inflows, and particularly those that contribute to the Serbian economy’s sustainable development, support the advancement of the country’s scientific research and innovation ecosystem, and promote socially responsible operations,” explains our interlocutor. “The holding of the world-renowned EXPO 2027 exposition in Belgrade is an impressive step towards increasing the visibility of the Serbian market’s attractiveness – not only in Switzerland, but across the international business community”.
How satisfied are your members with Serbia’s business climate and what do they see as the most important future steps to improve the business environment for existing companies? — Last year’s survey among member companies showed that the majority of respondent companies (71.43%) rate Serbia’s business climate as satisfactory, while they express particular satisfaction with the extent to which the economy is transforming digitally. Further improvements are expected in the following areas: efficiency of public institutions and bureaucracy, implementation of legal regulations, and ensuring legal certainty and stability.
Among the most important future steps to advance the business environment, I would emphasise the further implementation of not only the digital transformation of the Serbian economy, but also its green transformation. With this in mind, the European CBAM (Carbon Border
Adjustment Mechanism) regulation aimed at reducing the carbon footprint of products is an important mechanism in the Serbian economy’s energy transition process, while it will also unlock new investment potential for our country. Numerous SSCC member companies are committed to green transition, which is why we initiated a conference on this topic as a chamber, in cooperation with the Chamber of Commerce & Industry of Serbia (CCIS), which was held this April and brought together a large number of participants.
What would you highlight as the SSCC’s greatest successes in its 10 years of operations?
— The Swiss-Serbian Chamber of Commerce was founded in 2014 as an independent, self-financing and private business association. We celebrated our anniversary this June: a full decade of successful activity, thanks to the support of our member companies. Special appreciation plaques were presented on this occasion to the member companies that recognised the SSCC as a reliable business partner from the outset and this year achieved a full ten years of membership! We also had the honour of our jubilee celebration being attended by Swiss and Serbian officials, including Serbian Science, Technological Development and Innovation Minister Jelena Begović, Swiss Ambassador in Belgrade H.E. Urs Schmid and State Secretary Andrea Horvat Kiralj of the Serbian Ministry of the Economy, as well as numerous other representatives of institutions that the SSCC has cooperated with successfully.
Our underlying success is reflected in the creation of a tightly connected and dynamic business community of Swiss and Serbian companies, which was evident at the jubilee celebration that was attended by a hundred guests. We have also established a longstanding partnership with Switzerland Global Enterprise, the Swiss national agency for the promotion of investments and exports, headquartered in Zurich, with which we’ve organised a series of events aimed at promoting business opportunities on the Serbian market among Swiss companies, such as last October’s webinar on the topic of railway infrastructure development that included the participation of Andreas Haas, CEO of Swiss railway industry association Swissrail, and was attended by around 50 Swiss companies. Moreover, cooperation with Serbian institutions has been improving constantly and we’ve implemented activities over previous years together with representatives of the Serbian Ministry of Finance, the CCIS, the National Employment Service and others. I would also highlight the importance of continuity in the SSCC’s work over the course of these ten years and the
COOPERATION
We have created a tightly connected and dynamic business community of Swiss and Serbian companies, as well as achieving excellent cooperation with Swiss and Serbian institutions
STRATEGY
The digitalisation of healthcare plays a key role in advancing the healthcare system. That requires the creation of a strategy for a modern healthcare system and a new approach to financing it
EXPECTATIONS
Our members expect further improvement in the efficiency of public institutions and reduced bureaucracy, the implementation of legal regulations and the safeguarding of legal certainty and stability
continuous adapting of our activities to the current Swiss-Serbian reality, such as digitalisation, innovation, technological development, scientific research and sustainable development.
How do Swiss companies that are present on the Serbian market contribute to the development of scientific research and strengthening cooperation between business and academia? — Switzerland is a world innovation leader, as shown by last year’s WIPO Global Innovation Index. Switzerland achieved this position thanks to strong educational and scientific research systems, investment in the development of new technologies, an innovative and dynamic startup ecosystem and strong links between industry and universities.
I would mention the example of Roche’s activities directed towards supporting investments in scientific research activities on the Serbian market and the development of new innovative solutions: Roche and the Government of Serbia signed an Agreement on scientific research cooperation in the field of “precision medicine” in 2022. With this agreement, work is planned on the creation of new research and development capacities through innovative projects, with the aim of advancing the healthcare system. As a partner of the Bio4 Campus initiated by the Government of the Republic of Serbia, Roche is striving to support the development of scientific institutes and educational institutions that will enable the further positioning of Serbia on the global innovation map. I would point out in particular the fact that Roche will be a partner in the newly established educational programme Master 4.0 in the field of bioinformatics.
The SSCC then also signed a Memorandum of Cooperation last year with the Faculty of Economics in Belgrade, as well as organising numerous activities for students in cooperation with member companies, such as Nestlé, Kuehne+Nagel and Sky Express. We are thus contributing to the further strengthening of links between the university and the economy, as well as providing students with the opportunity to take their first steps in the business world.
We are likewise continuing to expand our network of partners among academic institutions, and in that sense have already taken the first steps towards implementing cooperation with the Faculty of Organizational Sciences.
How do you view the role of digitalisation in the development of Serbia’s healthcare system? — The digitalisation of healthcare plays a key role in advancing the healthcare system. By in-
vesting in today’s technologies and through the efficient use of data, we can accelerate and improve the accuracy of diagnostics, thus promoting personalised therapy and improving outcomes for patients. The implementation of digital healthcare solutions enables improved coordination between doctors and patients, optimising resources and improving the overall quality of services. The changes created by new therapies and digitalisation are huge and require the creation of a strategy for a modern healthcare system and a new approach to financing it. This new approach enables the better planning and more efficient financing of the healthcare system on the basis of data, as well as personalised communication with users of healthcare services, leading to improved treatment outcomes and reduced costs.
What do you see as being the SSCC’s most important priorities in the decade ahead?
— Like in the previous decade, the fundamental focus of the Swiss-Serbian Chamber of Commerce’s work will remain on maintaining a regular dialogue with member companies and strengthening our chamber’s business community. Alongside this, the transfer of Swiss knowhow and examples of good business practices, attend-
ed by guest lecturers from Switzerland, form part of the SSCC’s regular events. Digitalisation, science and research continue to represent the central pillar of the SSCC’s work, not only because they are essential to the further development of the economy, but also that of the healthcare system, while they represent areas that have special significance to the Republic of Serbia’s overall development.
As a partner of the Bio4 Campus, Roche strives to support the development of scientific institutes and educational institutions, enabling Serbia’s further positioning on the global innovation map
We will devote special attention to promoting the Serbian market in Switzerland and the continued business networking of Swiss-Serbian companies. In that sense, the SSCC will be among the participants in the CEE Day 2024 event, to will be held in Zurich in September, organised by our partner institution Chamber of Commerce Switzerland – Central Europe.
Devoted to your safety
Securiton is your global professional partner for sophisticated fire detection.
Securiton d.o.o., Alarm and Security Systems www.securiton.co.rs, office@securiton.rs A company of the Swiss Securitas Group
Collaboration is Crucial
Novartis’s advanced technological platforms are bringing a new generation of medicines that transform the treatment paradigm for some of the most serious diseases with a personalised approach to each patient, explains Novartis President for Serbia and Montenegro Nikola Stojković.
Speaking in this interview for CorD’s special edition, Stojković explains how a global pharmaceutical company dedicated to researching and developing innovative therapies operates on our market, the partnerships it builds, and how it improves treatment outcomes for the most severe diseases.
Where do you see your contribution to the local market?
— Our priority in Serbia and Montenegro is to contribute to improving the quality of life for patients and extending their longevity through the availability of the most advanced therapies and scientific innovations, particularly in therapeutic areas that place the greatest burden on society, such as oncology, cardiovascular diseases, immunology, neu-
rology and haematology. In addition to synthetic and biological therapies, our commitment to medical discoveries is reinforced by advanced technological platforms like RNA technology, radioligand therapy, and gene and cell therapies. These platforms are bringing us a completely new generation of medicines that transform the treatment paradigm for some of the most serious diseases, with a personalised approach to each patient. Our engagement in the local community involves partnerships and the pooling of capacities, resources and knowledge with all healthcare stakeholders. Through multisector collaboration, we aim to contribute collectively to create positive changes in the healthcare environment, significantly impacting the overall development of society.
Which partnerships in Serbia would you highlight?
— Partnerships are particularly important in areas where we face the greatest challenges. First and foremost, these are cardiovascular diseases, which are the leading cause of death in Serbia. It is encouraging that addressing this problem can be enhanced significantly by pooling the resources of Serbia’s research and scientific institutions and Novartis, which has longstanding experience in creating innovative solutions. One project that Novartis is implementing in partnership with the Institute of Molecular Genetics and Genetic Engineering at the University of Belgrade is genetic testing, aimed at determining the genetic profile of patients with hereditary lipid disorders and establishing a national screening programme for familial hypercholesterolemia . We are also engaged in projects focused on digitalization and the application of AI in healthcare. This includes the clinical decision support system, designed to generate and analyse data from healthcare institutions to enable faster diagnosis, improve treatment quality and increase efficiency.
What is the key to improving treatment outcomes for the aforementioned diseases?
— Raising awareness of the importance of prevention, early recognition and timely therapy intervention is a significant part of improving health. In addition to healthcare professionals and the association “Moja druga šansa” [My Second Chance], significant support for our campaign “U ritmu Čuke” [In the Rhythm of the Ticker] has been provided by Football Club Čukarički. With the campaign “Jača sam od (m)raka” [I’m Stronger than Cancer], conducted in cooperation with the Women's Centre Milica, our aim is to motivate women to perform self-examinations and to have ultrasound and mammography screenings, through messages from patients who’ve successfully battled breast cancer. Early detection of cancer is the first crucial step toward successful treatment. Adequate treatment, including the availability of adjuvant therapies, reduces the risk of disease recurrence and progression to metastatic cancer, representing an investment in health and allowing women to return to normal life.
Innovating the MRO Industry
“The
fact that the SR Technics Services team from Belgrade, comprising around 310 professionals, has been given the opportunity to lead next-generation engine technology speaks volumes about us,” says General Manager Milena Gajović Shrestha
Milena Gajović Shrestha is at the helm of SR Technics Services in Belgrade and proudly highlights her belief that employees represent the company’s greatest resource. We spoke with her about the introduction of next-generation engines, the WOW initiative, creating an encouraging working environment and other intriguing topics from the MRO industry (Maintenance, Repair and Overhaul).
Your company will be remembered for this summer’s introduction of next-generation engines in the form of the first geared turbofan (GTF) engine from the Zurich facility?
— Since April 2022, SR Technics has become part of the global network of GTF™ engine maintenance providers, powering the Airbus A320Neo family. As part of the GTF project, this year’s key achievement for us is the induction of the first GTF engine, with our engineering teams actively engaged in the project through numerous training courses and educational programmes.
We are very proud to have become part of the exclusive network for the maintenance of Pratt&Whitney GTF engines, providing our employees with the opportunity to be at the cutting edge of next-generation engine technology. This project represents the result of years of investment in research, development and implementation, confirming our commitment to innovation in the MRO industry. We plan to expand our workforce significantly in the com-
ing years, creating an additional 400 jobs globally.
Could you tell us more about the “Women on Wings” initiative, which aims to promote the growth of a diverse and inclusive workforce within SR Technics?
— We were proud to launch the “Women on Wings” (WOW) initiative, which was introduced to the company in April 2024. The WOW initiative is dedicated to understanding and supporting the needs of women in modern aviation, which is typically a male-dominated industry, but that situation is shifting positively. Through networking, mentorship programmes and increased visibility, we aim to empower women in technical, operational and leadership roles. We also seek to inspire women and girls to pursue careers in aviation, thus contributing to the industry’s diversity. At SR Technics Services in Belgrade, we proudly highlight the fact that we’ve achieved near perfect gender equality (52% female colleagues and 48% male colleagues). Furthermore, when it comes to leadership positions at SR Technics Services, 60% are held by women.
Was it difficult to find enough people who are driven by passion and fully understand the company’s spirit and drive for excellence?
— That certainly wasn’t an easy task, but we managed to assemble a top professional team. At SR Technics, we continuously emphasise that our employees are our greatest resource. We strive to provide an environment in which every employee can grow and develop, both professionally and personally. Flexible working models, stimulating long-term tenure programmes and private health insurance are just some of the ways we support our teams. In this way, we strive to enable every employee to maintain a good balance between private and work life, which is crucial for our team’s longterm success and satisfaction. Throughout the year, we have numerous activities in which employees can participate according to their preferences, whether that be education, volunteering, sports, or activities that enhance their life-work balance and thus have a positive impact on their satisfaction with the working environment and atmosphere.
Three Decades of Memorable Campaigns
Alma Quattro’s three decades of successful operations are the result of following trends, dedication to clients and building a new communication channel, says CEO Sanja Pešić
n this year marking a significant jubilee, we spoke with Alma Quattro CEO Sanja Pešić about OOH media advertising, the past and future of billboards, the relationship between employees and the company, and between the company and its clients, as well as plans for further development.
IIt was back in 1994 that you installed the first backlit billboard in front of Belgrade’s Central Post Office. How would you summarise everything done by 2024, as the year marking your 30th anniversary?
— The best way to summarise the first 30 years is to reflect on all those clients who have advertised with us. Many clients remain in our network, which testifies to both our longevity and theirs. The tens of thousands of advertising messages, business successes and campaign results that we have realised cannot be enumerated, but they certainly speak to our dedication to the business and to building a new communication channel that did not exist in our region 30 years ago. We have witnessed changes to governments, mayors, laws, regulations, taxes and rules, street protests, city and park renovations, the construction of new settlements, and yet the faces of our media have remained the same, with only the campaigns changing in large numbers.
That first advertising panel still stands in front of the Central Post Office, only now it is technologically enhanced and is an electronic display. The essence re-
We know our clients and they know us, and, most importantly, we have built a relationship of
mutual trust
mains the same, and that is to convey our clients’ messages about the products and services they advertise.
The Alma Quattro team has grown together with the agency and is responsible for all the successes of these 30 years?
— A successful team does not need changing. We know our clients and they know us, and, most importantly, we have built a relationship of mutual trust. The relationship between employees and the company, as well as between the company and its clients, should be fluid, like water, reach-
ing everywhere and achieving everything. When we understand each other at the level of values, then our mutual cooperation is to the satisfaction of both parties. We have established with many clients the kind of cooperation that transcends strictly business relationships. This is one of the key elements of our work.
Like Switzerland’s APG SGA group, of which Alma Quattro is part, you do everything for the long term and with thoughtfulness. So, speaking of longterm goals, where do you see your agency in a few years?
When looking to the future, we always ensure, on one hand, that all plans are long-term and that the development of the company, people and our network is sustainable, while on the other hand we focus on the present moment and the trends being dictated, as well as on staying relevant. We look to the future with optimism. The billboard has existed as such for over 150 years, and we have reason to believe it will always have its function and place in the advertising market. The growth of spending on OOH media in overall market consumption indicates that this medium has become more important than ever, and predictions and studies conducted 20 and 30 years ago have proven accurate—we spend a good part of our active lives outside our homes, moving along daily routes that always bring us into contact with billboards displaying our clients’ messages. The billboard remains a predominantly visually perceptive medium and is the right place for the creative advertising industry to showcase itself through clear and attractive messages. We follow all innovations and changes because we will be here in the future, which has already arrived.
New Practices Contribute to Soil Fertility Preservation
As the world’s largest food producer, Nestlé feels a responsibility to improve its products and production processes in line with sustainability principles ~ Renata Matusinović
In this inspiring interview with Renata Matusinović, Business Executive officer for FOOD for Nestlé South East European market, we learn that today’s food industry is focused on innovation, the use of local raw materials, consumer health and the future of the planet. The company plans to source 20% of its key
includes producers of dried vegetables, sunflowers and soybeans, and we are very grateful to our partners for their trust and willingness to adopt these practices. And they already recognise their benefits, with various savings leading to increased positive economic effects. Regenerative agriculture practices contribute to soil fertility and are an important factor in combating climate change, as they encourage the preservation of organic matter in the soil, biodiversity and increased soil capacity to absorb greenhouse gases. That’s why our global goal is for 20% of our key raw materials to come from regenera -
Nestlé has created the GARDEN GOURMET brand, a plant-based assortment available worldwide that has also been produced at our Surčin factory since February
raw materials from regenerative agriculture by 2025, and as much as 50% by 2030, on a global level.
How does Nestlé contribute to environmental preservation and ecological equilibrium?
— I must say that we are very proud of our regenerative agriculture programme, which we have been implementing with our suppliers and their producers in Serbia for four years now. The programme
tive agriculture by 2025, and as much as 50% by 2030.
Why are innovative plant-based products considered the future of sustainable food production?
— This way of eating brings numerous benefits, such as high nutritional value with lower caloric intake, increased fibre intake and beneficial unsaturated fatty acids, antioxidants and micronutrients. Additionally, the production of plant-based
food emits fewer greenhouse gases. Nestlé has created the GARDEN GOURMET brand, a plant-based assortment available worldwide, which has been produced at our Surčin factory since February this year and caters to this growing trend. Globally, Nestlé strives to replace some animal proteins with plant ingredients to meet consumer needs and contribute to achieving the goal of net zero environmental impact by 2050.
Nestlé in Serbia, as well as worldwide, is committed to raising awareness of the importance of forming healthy lifestyle habits in terms of proper nutrition and physical activity in childhood.
— We are extremely satisfied with the results of our Nestle for Healthier Kids Programme, which has involved more than 120,000 primary school pupils nationwide across Serbia over the past 12 years. This spring we reminded them of some old and somewhat forgotten games that, besides being fun, can be excellent physical activity. In Novi Sad, in cooperation with our long-term partner the Serbian School Sports Association, more than 400 primary school pupils learned about the importance of balanced nutrition and physical activity through play. Our goal is to continue supporting schools, teachers and parents in contributing together to the healthy and happy growth of children.
Increasing Employment Opportunities in Serbia
The Education to Employment (E2E) project, representing a 12-year partnership project between the governments of Switzerland and Serbia, is entering its final phase, Phase III, which will run until 30th April 2028
Speaking in this interview, E2E Project Head Oliver Streit presents an overview of the upcoming activities and strategies that will drive Phase III forward, ensuring continued progress towards better employment opportunities and career paths for all.
Could you share with us the key goals and aspirations of Phase III of the E2E project?
— Phase III aims to create new or improved job opportunities for women, men, and vulnerable groups in Serbia. We are focused on improving employment support services and implementing industry-led training programs to lift up the needed skills level for the companies demands. Our vision now is to provide decent job prospects and career paths for everyone in Serbia, not just for youth as we did in the previous period.
What have you achieved over the eight years of the project to date?
— Over the past eight years, the E2E project successfully introduced top-modern career guidance and counselling services through a network of nine Job Info Centres (JICs). These nine JICs reached 35,000 beneficiaries, who benefited directly. Furthermore, more than 2,700 unemployed young people received tailored work-based learning (WBL) opportunities with 205 companies, 80% of which was practical on-the-job learning within a company. The result was extreme-
ly surprising even for us, as more than 77% of participants gained their first job and decided to remain resident in their local communities and not, for instance, to leave the country in pursuit of better job opportunities abroad.
What is new for Phase III?
— We plan to enhance participants’ positions by improving employment support services, offering comprehensive career guidance and counselling (CGC) services, not only via JICs, but also through school partnerships, the national employment service (NES) and private employment agencies.
Could you explain the role of JICs in this phase?
— We established nine JICs across Serbia in Phase II. We are now planning to create the same opportunity for people in Belgrade and Novi Sad. These JICs in Phase III, co-financed and integrated into local communities, will serve as vital links between job seekers and the
workforce needs of companies. The private sector will additionally contribute by offering practical, industry-led training solutions, which will be further enhanced through training advisory services and co-financed by local and national funds.
As you pointed out, in Phase III E2E will also offer some support at the national level. What strategies will be employed?
— At the national scale, we will engage an evidence-based, bottom-up feedback mechanism to ensure that relevant local innovations are mainstreamed, implemented and funded through national employment frameworks. This includes supporting amendments to the Law on Employment and improving the CGC legislative ecosystem. Our aim is to unlock funding and provide access to civil society organisations in order to enhance their participation in these initiatives.
What overall impact do you hope to achieve with Phase III?
— Our commitment is to drive innovations and embed products and services, and to thus create better employment opportunities for all. This new phase promises to make significant contributions to Serbia’s labour market, fostering an improved environment in which everyone can benefit from better job prospects and career paths, and in which strong local and national change agents offer their citizens improved services. We are really excited to continue these positive changes and to work with our partners, and we look forward to sharing more updates as we advance our mission and vision over the coming years.
• Serviced apartments with guaranteed yield of up to 8%
• Wellness & Spa by GOCO at the highest level
Premium Living in a Peaceful Oasis with Wellness in Dedinje
Swiss investor Jan Schoch is building a five-star luxury wellness hotel with exclusive apartments in Belgrade
Jan Schoch is a renowned entrepreneur and investor who has a successful track record of building and leading innovative financial companies. He is widely known as the founder of the successful financial company Leonteq AG in Switzerland.
Jan Schoch, why did you decide to invest in Belgrade?
— Belgrade is a very exciting city. It fascinated me from the very first moment. The innovative economy and the hospitable people. I want to create a beautiful place here that is also a good investment opportunity.
What is special about your project?
— We build exclusive apartments in a very high Swiss construction standard. Our apartments owners benefit from the five-star GOCO luxury wellness Spa with many treatments and facilities. We
have the most modern longevity equipment in our wellness zone.
Such as a pool, a relaxing sauna, a steam room, an infrared sauna, hyperbaric oxygen therapy, cryotherapy and much more. Owners can also use the innovative gym with state-of-the-art equipment and personal training or Yoga classes.
Who are the buyers of your flats? What can they expect?
— Some of our home buyers live in Switzerland and travel a lot internationally.
Many already live in Belgrade or the surrounding area. With us, they have a flat where they can switch off at the edge of a forest. They recover from the stress of everyday life and enjoy all the benefits of hotel and wellness services. Many international schools are in the immediate vicinity. The neighbourhood is very family-friendly. In addition, our buyers are part of the community with our partner resort in Switzerland, in the mountains of Appenzell. They can visit the hotel at any time and enjoy the same benefits at both locations. Investors receive a guaranteed return of up to 8% on the purchase price of the flat. I think we have a lot of advantages and offer an excellent service and high quality.
Will you build further projects in Serbia?
— Of course. We are already planning a very interesting project with full speed. Thank you and all the best.
Jan Schoch
Swiss Luxury Lifestyle Concept AT A PREMIUM DEDINJE LOCATION
Innovating the World with Our Technologies
ABB is a technological leader in the fields of electrification and automation, enabling a more sustainable future through the efficient use of resources, explain ABB’s Aleksandar Ćosić, Commercial Director, and Milan Jevremović, Local Business Area Manager – Motion
ABB’s solutions integrate engineering expertise and software to optimise the way things are produced, moved, powered and managed. The company’s business results are built on the foundations of a 130-year tradition based on a model of excellence, supported by 105,000 talented individuals dedicated to driving innovations that accelerate industrial transformation.
ABB in Serbia is part of the ABB Group, which – as one of the leading companies in industrial technologies – helps customers improve their use of electrical energy, increase their industrial productivity and reduce their environmental impact. Thanks to its structural organisation, which comprises business sectors organised according to the industries they serve, ABB d.o.o. has developed cooperation with local partners and customers. It is responsible for the delivery, commissioning, servicing and maintenance of ABB equipment and systems, as well as adequate user training.
INVESTING IN PEOPLE AND TECHNOLOGY
— “We are very proud of our status as one of the leading companies in our field, which we maintain by investing in people and advanced technologies. These are the two pillars the form that foundations of ABB and we have applied this approach here in Serbia. ABB invests a significant part of its revenue in the development of advanced technologies, continually developing new products that enable our users, customers and partners to work more efficiently, economically and in compliance with ecological
ABB has been focused on innovation for over
effectively on projects the company undertakes in our country and by adequately training end users.
“The third pillar on which ABB is founded is the market, with which we also grow. It has become more mature than it was 20 years ago and more confident in the application of advanced technologies, giving us the momentum to move forward,” emphasises Ćosić.
CHANGING THE WORLD WITH TECHNOLOGICAL INNOVATIONS
— Throughout its long history, ABB has changed the world with its technologies, and it has spent the past two decades striving to bring these changes to Serbia.
years
requirements. This is the essence of our business,” says Aleksandar Ćosić. ABB invests in people by training them to apply acquired knowledge more
“For over 100 years, ABB has been focused on innovation and the application of advanced technologies; on finding new, better and more efficient solutions, whether in industry or infrastructure. We help industries, infrastructure and households to use electrical energy more efficiently. Given that demand for this energy is growing constantly, new sources must be found or existing ones renewed. We are simultaneously developing technologies that efficiently use existing sources while contributing to the development of renewable energy sources by participating in the construction of new hydropower plants, solar power plants and wind farms, as this is the future of electrification and will continue to develop even more,” explains Milan Jevremović, adding that ABB plans to implement new technologies in everyday life, energy and industry in order to remain at the forefront of technological development.
DCaring for the Market and the Environment
Mitan Oil has spent over a decade storing and delivering energy products in an environmentally friendly, socially responsible and secure manner, ensuring the wellbeing of all employees and the local community
espite global upheavals and a significant energy crisis, the Republic of Serbia recognised the importance of national energy security in a timely manner. Storage terminals for petroleum derivatives play a crucial role in ensuring a stable supply to the market, says Mitan Oil Director Dušan Vuković.
“The energy sector in which we operate undeniably represents one of the pillars of the overall economy and its functioning is a necessary condition for economic growth and prosperity. Oil and petroleum derivatives are strategic energy resources for the global economy and will undoubtedly remain so for decades to come. Political turmoil on a global scale has redefined the entire geopolitical context in which national economies operate, while Europe has been confronted by an energy crisis. However, amid all this, the Republic of Serbia has recognised the importance of national energy security and supply stability on time.
“Storage and handling terminals for petroleum derivatives are undoubtedly a crucial element of energy security. Mitan Oil’s terminal currently stores commercial, operational and mandatory reserves of petroleum derivatives. Our clients are the most relevant players on the market within this industry. We strive to justify the trust placed in us by continuously improving the services and benefits we offer our clients. As port operators within an international port, we have made significant investments in the development and enhancement of the port area and have es-
provement. Our strategic goal is to store and deliver energy products in an environmentally friendly, socially responsible and secure manner, with consideration to both our employees and the local community.
“In an industry like ours, achieving this goal requires coordinating a large number of activities and processes. It is necessary to maintain equipment and facilities to prevent water, soil and air pollution, and to conduct regular monitoring, inspections and analyses. Given that we work with large quantities of flammable
Our environmental protection and occupational health and safety policies are woven into our fundamental corporate values
tablished successful cooperation with the Port Management Agency and the Group of Ports and Piers.
“We have collaborated for more than a decade with the Smederevo Free Zone, of which we are users, providing clients with storage facilities with significant incentivising benefits. We have built a railway transshipment facility and an industrial track, for which we have obtained operating permits, aimed at diversifying the possibilities of receiving and dispatching goods. This diversification aims not only to optimise costs, but also to ensure the supply chain continuity, particularly in cases of force majeure and emergencies.
“Finally, improving industrial safety and protecting the environment are constantly in our focus and permeate all our business activities – from planning and resource allocation, to performance evaluation and identifying opportunities for im-
materials, our fire brigade is on constant standby. Employees undergo continuous training and knowledge checks, drills and simulations of undesirable scenarios, conducted in collaboration with local fire brigades. Every employee is practically and theoretically trained by the competent authority to provide first aid to a colleague, visitor, or member of the local community.
“Our environmental protection and occupational health and safety policies are woven into the fundamental corporate values on which we base all our business activities. Although mistakes in business are common, every effort must be made to minimise them when they can result in environmental degradation or the endangering of human health. This isn’t only a matter of business ethics, but of the future of this industry. That future must be based on an awareness of the necessity of sustainable development, as the only possible path forward.”
Four P illars for Further Developments
Sika Serbia follows and fully implements the core elements of corporate strategy in its operations and is ready to face the future and ensure continuous profitable growth and the development of all resources ~ Dragan Gavrilović
We spoke with Sika Serbia General Manager Dragan Gavrilović about the company’s current position as a leading global manufacturer of system solutions and products for the construction sector and industry. He revealed that the Sika Group has a direct presence in 103 countries, with its innovative technologies, system solutions and products from over 400 factories, employing more than 33,000 people and engaging supply partners globally.
structure of world society, such as technological processes, digitalisation, population growth, urbanisation, demographic shifts, resource scarcity and increasing regulations in support of environmental preservation efforts are certainly primary parameters shaping Sika’s strategy in its ongoing business and development directions.
Sika and the MBCC Group joined forces globally last year, while here Master Builders Solutions became part of Sika Serbia. How would you evaluate the results of this acquisition?
— The global acquisition of another leading company in the chemical industry –MBCC Group – will undoubtedly contribute to improving and further devel-
Sika Serbia has implemented various HR initiatives that promote employee engagement and wellbeing to create an open and positive work environment
Where does Sika stand in this era of swift and significant technological change and innovation that’s transforming our lives, habits and needs?
— Our Strategy 2028 entails a full commitment to sustainable development and is based on four core principles: Market Penetration, Innovation and Sustainability, Acquisitions, People and Culture, with clearly set goals and expectations. The megatrends that are present and shaping future impacts and the
oping our business in the global marketplace. Since 3rd May, 2023, Sika and MBCC Group have joined forces worldwide. In Serbia, Master Builders Solutions d.o.o. became part of Sika Serbia, and as of 1st July 2024, following the successful completion of the integration process in Serbia, we have been operating as a single, united team. We believe that, as an integrated team, we will complement each other perfectly on this joint business journey, and better satis-
fy all market demands and the needs of our partners.
Are human resources the key success factor for Sika?
— In all company processes, sectors and departments, the importance of human resources is recognised by Sika Serbia d.o.o. as the most significant factor, and it receives the greatest attention in terms of initiating and realising the company’s success. Sika Serbia’s commitment to its employees is reflected in its human resources strategy, which focuses on creating a positive and supportive work environment that fosters growth and development. We are extremely proud of our inclusive culture, in which every employee is valued and respected for their individual contributions. The best example is our onboarding programme, through which our experienced employees who have extensive, expert knowledge and tenure always support new generations.
Sika Serbia has implemented various HR initiatives that promote employee engagement and wellbeing to create an open and positive work environment. These initiatives include continuous training and development, establishing a positive work-life balance, additional health and pension insurance, employee motivation and incentive programmes, fostering teamwork and forging trust, stability and employee satisfaction. Sika will continue to be fully committed to preserving, developing and enhancing human resources as a key success factor.
Više od 140 zemalja sveta ima poverenje u KINEGRAM pri obezbeđivanju najvažnijih dokumenata i novčanica.
Širom sveta centralne banke i državne institucije veruju u stručnost švajcarske kompanije OVD Kinegram kao vodećeg specijaliste za proveru autentičnosti i zaštite od prevara i manipulacije.
Scientific Power in Global Health Innovation
Swiss company Phytonet AG’s expansion into Serbia, where it established a division for the formulation of final pharmaceutical forms, has proven to be an excellent business move, says Phytonet Executive Director Bojan Pavlović
peaking in the interview, Dr Bojan Pavlović, Executive Director of Phytonet d.o.o., explains how a strong scientific base is crucial for the development of cutting-edge products to improve human health, while he also shared his experiences in utilising Serbian expertise to create products that are ready to compete on the global market.
SHow would you describe the development path of your company, which has been dedicated to improving human health and wellbeing since its inception?
— Phytonet, a Swiss company based in Zurich and with an initial focus on the largest European markets, as well as Markets of near east and far east Countries, initially focused on representing manufacturers of innovative active ingredients that straddle the line between food and medicine. These ingredients are ideal for formulating nutraceuticals, a growing product group of the food supplements market. We refer to these ingredients as “smart ingredients” that either have proven clinical efficacy, a patent, or an approved EFSA health claim, or ideally all three. Phytonet AG distributes and represents such raw materials worldwide, thanks to an extensive business network and local teams of professionals able to easily identify business opportunities to market these products.
In addition to Serbia, we have offices in Istanbul, covering the Turkish and
Middle Eastern markets, Singapore, covering the territories of Indonesia and Malaysia, offices in Manila in the Philippines and in Seoul, South Korea, as well as a partner company in Japan. Thus, the division dealing with the distribution of “smart ingredients” is complemented by the division established in Serbia, where final pharmaceutical and food supplement forms are developed and produced.
Serbia is very important for Phytonet and you are very proud of your team, right?
— The Serbian team consists of nearly 60 employees, including ten pharmacists/ technologists who work actively on developing final products. It is characteristic for us to have highly educated people with extensive experience in the development of pharmaceutical forms. The research team comprises ten pharmacists and technologists, specialists and doctors of science who joined Phytonet from leading pharmaceutical companies. We represent the core of Phytonet’s development team. We know how to make good, stable and effective final products, which we do on a daily basis.
We represent the core of Phytonet’s development team. We know how to make good, stable and effective pharmaceutical products, which we do on a daily basis
countries, American countries, the Russian Federation and Far Eastern countries. We have yet to conquer Africa, which is is one of our future goals.
Your commitment to science and research allows you to dictate industry trends?
— By establishing incentives for development companies through the opening of science and technology parks and the BIO4 project, the Serbian government has demonstrated that a significant lever exists that can be used to implement Serbian expertise in creating products that are ready to compete on the global market. In this regard, I would like to mention that the Institute of Molecular Genetics and Genetic Engineering, IMGGI, in Serbia and Phytonet have completed two projects successfully. In
Serbia has enormous potential with the underutilised scientific institutes established during the time of the large former state, with capacities and capabilities that exceed the needs of the current market
Serbia was chosen as the location to establish the second division because it has enormous potential and high-quality scientific institutes with capacities and capabilities that far exceed the current local market, and with which Phytonet has established long-term cooperation. I believe I’m not mistaken in saying that, from Istanbul to Vienna, there are no scientific institutes like those in Serbia, especially in Belgrade.
We are particularly proud of the fact that a large number of Serbian experts have remained in Serbia to work for international companies, thereby at least partially preventing the brain drain and increasing the competitiveness of Serbian companies.
I would emphasise the fact that Phytonet exports products to all European
one of them we formulated the first Balkan probiotic from indigenous bacterial strains and offered it to the global market, while the other saw us finalise a product that eliminates the Candida fungus from the oral cavity.
Our vision is to continue using all available scientific potential and to identify, with external institutes and companies engaged in fundamental research, new ingredients that could be candidates for our “smart ingredients.” This process works well, which serves the Serbian Phytonet as a testing ground for identifying ingredients that we can offer to the global market.
What are your strengths and unique qualities compared to other companies?
—The great strength of Phytonet’s headquarters is that we have our own teams of experts in each of the countries that we’ve identified as markets with growing potential, and these teams are able to identify local market trends, while our global positioning allows Phytonet AG, as a Swiss company, to set trends that prove commercially successful on local markets.
I would like to emphasise that we additionally provide external production and development services to major pharmaceutical companies in the region, including Galenika, Hemofarm, Jugoremedija, Pharmanova and Frontier/Zdravlje from Leskovac, as well as international leaders like Pharmas from Croatia and Superfoods from Greece. We go through the entire process with our clients – from concept and idea, through formulation, to contract manufacturing, after which the product is ready for market. This approach has proven very successful with all the companies with which we collaborate on the markets of Southeast Europe.
Could you tell us about some plans and projects that you are working on currently?
— Launching Hiradophilus, our unique Balkan probiotic, is something we will focus on in the coming period, considering that preserving biodiversity and probiotic niches is a project that the EU has identified as very important. Phytonet will continue to serve as a link between local knowledge and expertise and the global market. We believe that Serbian scientific expertise has nothing to be ashamed of in the global market competition.
Phytonet is organising a large international conference to be held on 19th September this year that will bring together the best regional and global companies and scientific institutes that can offer “smart ingredients” to the market. Phytonet will act as a catalyst for the implementing of Serbian ideas into global products.
Innovation is Our Greatest Asset
Member companies continuously enrich the content of the chamber’s programme with their own ideas and initiatives, creating an environment that fosters a stimulating climate for the exchange of business experiences
The greatest achievement of the Swiss-Serbian Chamber of Commerce (SSCC) over the ten years of its operations to date is the creation of a solid community of members who recognise the Chamber as a trusted business partner, says SSCC Executive Director Ana Grujović, who has led this successful business association since its inception.
The number of new SSCC activities initiated and implemented in collaboration with member companies has grown over the years, focusing on the transfer of Swiss knowhow and best practices. These include the annual SSCC-Holycode working lunch on the Swiss start-up ecosystem and its key success factors, regular webinars on cyber security organised in cooperation with Sky Express, and the SSCC-Zuehlke Engineering seminar on agility and organisational transformation, among many others. “Additionally, the number of SSCC members with special status has increased and currently includes SSCC Gold members ABB, Novartis, Emil Frey, Phytonet and Sky Express, as well as SSCC Premium member Codetribe, which testifies to the establishing of long-term trust within the SSCC community,” adds Grujović.
What distinguishes the SSCC from other business associations and makes it attractive to new members? From which sectors do they most frequently come today?
— Reliability, flexibility and creativity are fundamental characteristics of the Swiss-Serbian Chamber of Commerce. It has been developing successfully for ten years thanks solely to the continuous support of member companies, which continuously enrich the chamber’s programme of activities with their ideas and initiatives. Moreover, our member companies’ business activities are renowned for their high degree of innovation and commitment to sustainable economic development, providing excellent opportunities for the exchange of business experiences and networking. Among the sectors that are most attractive to new members, I would
currently highlight the ICT sector – from which a significant number of SSCC member companies originate, such as Codetribe, Prodyna, Interventure, Zuehlke Engineering, Holycode, Sky Express, Consulteer and others. New members also come from other areas of business, such as Swiss company ‘emost’ from Zurich, which provides clients with solutions in sustainable energy efficiency through mobile innovative generators (mobile Battery Energy Storage Systems BESS), or ‘AXPO’, headquartered in Baden, which provides innovative energy products and services in accordance with the needs of companies, enabling them to achieve their corporate social responsibility goals. Both examples reflect the SSCC’s focus on innovation, digitalisation and sustainable development.
What will the Council of European Chambers and Associations bring to its members regarding advocacy for improving the business climate, and how has the creation of this council impacted the internal organisation of the SSCC’s work?
— The SSCC Board of Directors supported the creation of the Council of European Business Associations and Chambers in Serbia (CEEBAC) as a new platform for joint action with colleagues from other bilateral chambers and business associations aimed at further improving the business climate and representing the common interests of member companies. The creation of so-called working committees is underway, with members identifying their direction and priority topics in the following areas: Transport, ESG and HR. Regarding the internal organisation of the SSCC’s work, our board members closely monitor CEEBAC’s work and are actively involved in the new platform to ensure that SSCC members’ current needs are represented adequately.
Which SSCC activities would you highlight in particular for 2024?
— I would highlight one event that I consider as being extremely significant: the celebration of the Swiss-Serbian Chamber of Commerce’s 10th anniversary, which was held in June and attended by representatives of the Swiss-Serbian business community, state institutions, business associations and academic and other institutions. On this occasion, the SSCC Honorary Member plaque was awarded to Yana Mikhailova, Nestlé Head of Coffee for Europe and former SSCC president, who travelled to Belgrade from Nestlé’s Vevey headquarters specifically to attend our anniversary celebration. It also marked my ten-year tenure at the chamber, and I must take this opportunity to thank all board members, currently led by president Ana Govedarica, general manager of Roche d.o.o., for presenting
me with a special plaque for my dedication to the work over the past decade, which I received from SSCC vice president Majo Mićović, general manager of Sky Express. I would also like to thank other SSCC members for their heartfelt congratulations. The entire decade of the work of the SSCC has been marked by excellent cooperation with the Swiss Embassy in Belgrade, especially with outgoing Ambassador H.E. Urs Schmid, who has attended a large number of SSCC events.
The SSCC Board boasts almost equal representation of women and men. How important do you think this is when it comes to fostering gender equality in the business sector, where women still face significant obstacles?
— The SSCC is being led by a woman for the second time: Ana Govedarica, general manager of Roche d.o.o., while Yana Mikhailova was the first SSCC president at a time when she was also regional director of Nestlé Adriatic. There has been a gender balance in the SSCC’s management structure for many years. Additionally, many SSCC member companies are led by successful businesswomen: Marjana Davidović, general manager for the southern Adriatic region at Nestlé Adriatic; Milena Gajović Shrestha, general manager of SR Technics Services d.o.o., and many others. The growing number of women in leadership positions at companies operating in Serbia contributes significantly to promoting a corporate culture of inclusivity, employee diversity and the creation of equal opportunities for all employees.
Since
SSCC has been successfully cooperating with S-GE
Luxury Sustainability Watches Embrace
In recent years, sustainability has gained traction in the Swiss watch industry. However, the sector remains divided—from instances of greenwashing and a lack of transparency to genuine efforts to adopt sustainable practices. Notably, progress is evident, and reverting to old methods is no longer an option
The 2018 World Wildlife Fund (WWF) report highlighted that many Swiss luxury brands were failing to meet environmental standards, raising concerns about their transparency and ecological impact. The study emphasized that the luxury watch sector’s environmental footprint is significant, largely due to raw material sourcing and a lack of clarity regarding carbon emissions in supply chains.
Switzerland houses half of the world’s largest watch companies, making it a key player in the global market. The watch and jewellery sectors account for over half of the world’s gold demand, with a substantial portion refined in Switzerland.
But why should watch brands prioritize sustainability? What advancements have been made? And how can consumers influence brand accountability? This article explores these questions.
Since 2018, promising signs of improvement have emerged. Consumers visiting the web sites of brands from the WWF study can now see enhanced communication about sustain ability initiatives and action plans. Notably, many brands:
• Maintain dedicated sustainability pages and publish reports aligned with interna tional standards.
• Measure and report on their green house gas emissions and carbon reduc tion targets.
• Engage in environmental preservation ini tiatives, such as using 100% renewable energy, solar panels, and circular water systems, while eliminating single-use plastics.
• Adhere to international diamond trade stand ards, committing to removing conflict diamonds from their supply chains.
CIRCULARITY IN LUXURY WATCHES
from locally sourced watchmaking and medical waste. The brand won the Swiss Luxury Innovation Award in 2021.
The Circular One features refurbished ETA movements, and its straps are crafted from vegan textiles made from grape pomace. In 2022, ID Geneve launched the “Treekind” strap collection, which is entirely compostable and free from plastic and synthetic dyes. Additionally, their packaging is made from seaweed biomass, ensuring complete compostability.
INNOVATIONS IN SUSTAINABLE LUXURY WATCHES
In 2022, Maurice Lacroix introduced the Aikon #tide, featuring an innovative upcycled composite for its case, bezel, and buckle. Developed in partnership with Tide Ocean SA, this
Several brands and start-ups have embraced circular economy principles in their production. For instance, Swiss start-up ID Geneve introduced the Circular One, the world’s first watch with a fully recycled stainless steel case made
Ultimately, purchasing a luxury watch should signify more than just an emotional experience; it should reflect a commitment to healing our planet
collection repurposes plastic waste collected from oceans around Thailand, the Philippines, and Indonesia. The resulting material is twice as hard and five times stronger than conven tional plastics, boasting a carbon footprint significantly lower than that of standard PET.
Similarly, Alpina launched the Seastrong Diver 300 Calanda, crafted from Thyssen Krupp’s certified 100% recycled PuReSteel, primarily sourced from the maritime industry. This process conserves energy and reduces CO2 emissions, highlighting steel as the most recy cled material globally.
PREPARING FOR GENERATION Z
man rights emerged as the top priorities for both consumers and industry leaders, overshadowing aspects like recyclable packaging and corporate donations.
THE POWER OF CONSUMER CHOICES
By 2025, Generation Z and Millennials are expected to comprise 70% of the global luxury goods market, seeking brands that demonstrate a commitment to sustainable practices. Consumers can promote sustainability by purchasing from the Certified Pre-Owned Market, opting for leasing models, or pre-ordering to prevent overproduction.
Consumer interest in sustainability has surged, but price and aesthetics remain sig nificant factors in purchase decisions. A 2022 Deloitte survey revealed that while 32% of re spondents prioritized sustainability when comparing brands, an equal percentage val ued aesthetics over eco-friendliness.
Industry executives recognize changing con sumer behavior and a desire to reduce carbon footprints as critical drivers for brands to in vest in sustainability. Ethical sourcing and hu
Moreover, choosing brands that are transparent about their carbon footprints and the origins of their materials, including the use of recycled precious metals, can further drive industry change.
Ultimately, purchasing a luxury watch should signify more than just an emotional experience; it should reflect a commitment to healing our planet. In the future, consumers may no longer accept watches produced through unsustainable practices, setting a new standard for the industry.
of
H.R. Giger Decade Legacy A
Reflecting on the tenth anniversary of H.R. Giger’s passing, we celebrate the profound impact he had on the art world. Known for his haunting biomechanical dreamscapes, Giger’s work continues to influence sci-fi horror and surrealist art
H.R. Giger is the pioneer of Fantastic Realism. His artworks are iconic and define the very notion of sci-fi horror. His biomechanical dreamscapes are known for being nightmarish and eerie. Giger was a troubled soul, with many anxieties and fears, which he portrayed perfectly in his artworks. He became widely popular for creating the concept for Alien, Ridley Scott’s horror movie in the late
Dalí introduced the Swiss artist to Alejandro Jodorowsky, a movie director. Jodorowsky hired him to create the concept for his version of Dune in 1965. However, the movie was never made
1970s. However, Giger was not only that. He was a creative genius. Many people worked with him because of his ability and talent to give life even to the most obscure sceneries. Yet, the artist felt tied up, so he created a museum in Switzerland that would fully express his art.
Hans Ruedi Giger was born in 1940 in Chur, Switzerland. In 1962, he moved to Zurich to study Architecture and Industrial Design at the School of Applied Arts. Two years later, he was already producing his first artworks, which were ink drawings and oil paintings, exhibited in his first solo exhibition in 1966. Despite this early success, he gained wider recognition in 1969 when one of his paintings became a poster.
Not much later, he discovered the airbrush, which helped him find his personal and distinctive style. Thus, the artist gave birth to surreal biomechanical dreamscapes, full of nightmarish creatures, cramming and agonizing. He was always fascinated by mummies, skulls, and all things creepy, even as a little child.
According to Andreas Hirsch, a curator and close friend of Giger, the artist started drawing at an early age as a means to cope with his recurring nightmares. Additionally, the artist grew up during World War II. He lived near Nazi Germany, and the fear of those times did not leave him unaffected. As he stated, “I could feel the atmosphere when my parents were afraid. The lamps were always a bluish dark so the planes would not bomb us.”
After WWII, the Cold War came, bringing a new fear of atomic warfare. This was another situation that affected the artist deeply, and he tried to ground it by painting.
One of Giger’s biggest inspirations was Salvador Dalí. He was deeply fascinated by his Surrealism and the way he distorted figures. Dalí introduced the Swiss artist to Alejandro Jodorowsky, a movie director. Jodorowsky hired him to create the concept for his version of Dune in 1965. However, the movie was never made, and the artist remained outside the film industry for many years.
In 1977, Giger created the book Necronomicon, a dire reference to the one by H. P. Lovecraft. In the book, he illustrated the weirdest creatures that looked like gremlins; there were skeletal aliens gazing over landscapes with heavy mist; distorted bodies in ghost-white tones; even hues one step away from the abyss. The book fell into the hands of Ridley Scott, who at that time, was in the process of creating Alien. Scott lost his breath over Giger’s art and asked him immediately if he would like to be the visual interpreter of the movie. Thus, the Xenomorph was born.
Giger based the alien’s concept on two lithographs from the Necronomicon. They portrayed a metallic-looking freakish creature, whose eggplant-shaped head became the xenomorph’s trademark. The xenomorph also has dripping teeth like stalactites, a sleek and spiky body, and a tail that the creature uses as a weapon. It is a horrific species that comes from the furthest, most despairing parts of space. The Alien left a legacy in the film industry. It has become not only a cultural icon but a point of reference for many horror, sci-fi, and obscure artistic creations today.
Giger won an Oscar in 1980 for Best Achievement in Visual Effects. Soon after, he worked on many other popular movies, such as Species, Alien II and III, Poltergeist II, Batman Forever, and others.
THE GIGER MUSEUM
Despite his great success, Giger felt incomplete because many of his designs could not be used in films. However, it was not until 1998 that he got the chance to finalize his artistic dreams.
He became widely popular for creating the concept for Alien, Ridley Scott’s horror movie in the late 1970s. However, Giger was not only that. He was a creative genius
The artist designed the Giger Museum as an extension of his dream. The popular museum, located in the Château St. Germain, hosts the largest collection of Giger’s paintings, sculptures, furniture, and film designs, from the 1960s until today.
The museum’s top floor houses Giger’s private collection. It includes artworks by those who inspired him most, such as Salvador Dalí and Ernst Fuchs. It also features works by Dado, Bruno Weber, Claude Sandoz, Joe Coleman, André Lassen, François Burland, Günter Brus, and many others. Furthermore, down at the bar, Giger placed the Harkonnen chairs and tables, which were designed for the unmade film Dune in 1965.
H. R. Giger passed away on May 12, 2014, in Zurich. His legacy is priceless, as he defined the very concept of space horror, leaving behind an indelible mark on both the art and film industries.
Year-Round Resorts Appeal of Swiss
Swiss ski resorts are evolving to ensure year-round attractiveness by integrating summer sports, culture, and gastronomy. This strategy not only enhances visitor experiences but also boosts property values and rental potential
Switzerland’s snowfall, much like its renowned watches, is celebrated for its reliability. In ski resilience indexes, which rank resorts based on their winter season length, snow quality, and reliability, Zermatt consistently secures a top position, nestled at the base of the Matterhorn Glacier Paradise, home to Europe’s highest mountain station. Crans-Montana and Andermatt also perform admirably, benefitting from their high altitudes and consistently low temperatures that ensure timely snowfall.
The Swiss Alps provide endless opportunities for extreme sports, including paragliding, canyoning, and river raftin
However, ski resorts worldwide, including those in Switzerland, are adapting to a changing climate. Last winter, Nendaz experienced a noticeable reduction in snowfall. While advancing technology allows resorts to create and manage snow more effectively, ski destinations are broadening their appeal to remain competitive and sustainable year-round.
Skiing is now part of a more extensive offering that includes summer sports, cultural activities, and gastronomy, aimed at attracting
Slopes that are perfect for winter skiing transform into ideal mountain biking trails come summer. The Swiss Alps provide endless opportunities for extreme sports, including paragliding, canyoning, and river rafting
visitors throughout the year. Slopes that are perfect for winter skiing transform into ideal mountain biking trails come summer. The Swiss Alps provide endless opportunities for extreme sports, including paragliding, canyoning, and river rafting.
Andermatt, located 90 minutes south of Zürich, exemplifies a modern resort that has tailored its offerings from the ground up. Its attractions include a world-class concert hall, a golf course voted the best in Switzerland at the World Golf Awards 2023, and Michelin-starred restaurants. The resort prioritises environmental sustainability, employing innovative methods such as covering its glacier with a protective fleece in summer to reduce energy and water usage in snow creation during winter.
For property owners, all-season resorts offer excellent prospects. They enhance the rental potential of properties, appealing to holidaymakers seeking refuge from soaring Mediterra-
nean temperatures and wildfires. This diversification boosts property values and attracts a wider range of buyers.
The synergy between skiing and golfing is significant in various resorts, with golfers contributing to shoulder-season demand. This is one reason Crans-Montana, home to the prestigious Crans-Sur-Sierre golf club, sees a greater influx of visitors in summer than winter. Pro golfers favour Crans-Montana for its central location, stunning mountain views, and extensive recreational of -
Pro golfers favour Crans-Montana for its central location, stunning mountain views, and extensive recreational offerings, including hiking paths, tennis, and a variety of dining options featuring Michelin-starred establishments like L’Ours and LeMontBlanc
ferings, including hiking paths, tennis, and a variety of dining options featuring Michelin-starred establishments like L’Ours and LeMontBlanc.
Property prices in Crans-Montana have surged by 14% over the past two years, according to Astore, with prices reaching up to CHF 45,000 (€46,300) per square metre for luxury chalets. The pandemic has shifted how ski properties are used, with owners increasingly opting for extended stays and remote work opportunities. Crans-Montana is welcoming a diverse mix of buyers, including French, Belgian, Italian, and South American nationals, but the primary buyers post-Covid are Swiss residents drawn to its year-round appeal.
Resorts like Gstaad, Verbier, and Zermatt are also expanding their offerings to include downhill mountain biking routes, hiking trails, and traditional activities such as cheese-making.
Whether driven by a passion for cheese or the allure of Alpine living, many property buyers in Switzerland are reaping the rewards of a yearround resort. They capitalize on lucrative winter rentals—super-prime chalets in Crans-Montana can command CHF 150,000 (€155,000) a week over Christmas—to cover annual costs, leaving them free to enjoy the summer months in their mountain homes. In any assessment, this represents a reliably good solution for both investors and vacationers alike.
Zurich’s Green Revolution
When you visit Zurich, Switzerland, the question isn’t if your trip will be sustainable but how sustainable it will be. This Swiss financial hub’s recycling program is so extensive that it comes with a user manual. Certain cooperative housing complexes even require guests to sign a no-car pledge.
Additionally, a secretive green team at a resort on the Limmat River ensures that sustainability rules are being enforced.
“Sustainability is part of everything we do,” says Barbara Walther, a sustainability manager for Zürich Tourism. The city aims to reach net zero greenhouse gas emissions by 2040, focusing on reducing energy consumption and switching to
environmentally friendly energy sources. Their comprehensive Zurich Takes Responsibility plan encourages the use of mass transit and supports hotels in obtaining sustainability certifications.
Jakub Kasperczyk, Switzerland’s general manager for Blueground, highlights Zurich’s advanced recycling practices, which can be challenging for newcomers. Waste is meticulously sorted into various categories, with specific guidelines and special bags to offset disposal costs. Authorities even conduct spot checks to ensure compliance, with hefty fines for violations.
Tourism officials stress that Zurich’s sustainability efforts extend beyond recycling. The Storchen Zürich, a luxury hotel on the Limmat River, ex-
emplifies this with its elimination of single-use plastics, food recycling programs, and farm-totable initiatives. The hotel also employs a covert “green team” to monitor and enforce sustainability practices.
In Zurich’s Wiedikon district, the Genossenschaft Kalkbreite cooperative project pushes sustainability boundaries by requiring residents to forgo car ownership. This initiative reduces costs and environmental impact, aligning with Zurich’s broader sustainability goals.
Interestingly, Zurich’s rigorous sustainability measures are not unique within Switzerland. The national Swisstainable program promotes environmental initiatives, with Zurich holding a
From No-Car Pledges to Covert Green Teams, Innovative Practices Shape a Greener Future
The city aims to reach net zero greenhouse gas emissions by 2040, focusing on reducing energy consumption and switching to environmentally friendly energy sources
Level III certification, the highest standard, indicating comprehensive and regularly audited sustainability practices.
Zurich’s dedication to sustainability sets a benchmark for cities worldwide, showcasing how ambitious environmental goals can be integrated into everyday life and tourism.
