BUSINESS PARTNER
INTERVIEW
MAJO MIĆOVIĆ, PRESIDENT OF THE SWISS-SERBIAN CHAMBER OF COMMERCE
CYBER SECURITY
Has Become A Business Necessity The new government should do well to ease the level of tax liabilities, including reducing contributions to employees' salaries, and encourage banks to address support for the economy more substantially. Alongside that, with the further development of provided digital services, the state would significantly support the business operations of small and medium-sized enterprises. Finally, cyber security should not be seen as an option, but rather an obligatory part of the digital transformation process
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he state of increased health security as a result of the COVID-19 pandemic has pushed companies operating in Serbia towards digitalisation, but the road from digitalisation to digital operations is an extended one, says Majo Mićović, president of the Swiss-Serbian Chamber of Commerce, investor and CEO of Sky Express, one of the leading companies in the field of cyber security in Serbia and the region. We spoke with Mićović about doing business in Serbia, the work of the Chamber and government measures that could help companies more easily overcome the challenges that lie ahead. How deeply has digitalisation been taken on by different business segments of companies in Serbia? - I would like to stress the distinction: it is important to understand that digitalisation, as a process, and digital business operations are not synonymous. Digitalisation, as a modern response to the tendencies of developing human communication, is generally an all-encompassing process that extends beyond
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narrow fields such as business, health or education. The transformation of all types of mass and individual communication into “bits & bytes” has been going on for decades already, since the beginnings of the mass use of personal computers and the internet. Digital business operations, on the other hand, which is the topic of your question, relates to the digitalisation of business communication, but not only communication as a form of mutually informing participants in the process, but rather beyond communication it also encompasses the complete line of business processes, from production to distribution, and alongside that all documentation, sales and marketing processes, analytics, data mining etc. If we look at your question from this perspective, the digitalisation of operations hasn’t been nearly as far-reaching as general digitalisation, and the COVID-19 pandemic and all measures, from the state of emergency to the post-Covid period, have confirmed the extreme importance of digitalisation. Many companies have “awoken” from their analogue dream, finding themselves facing extreme challenges such as compulsory work from home,
