BUSINESS PARTNER
BUSINESS
ALEKSANDAR MILOŠEVIĆ, 3ap CEO
Empower
CHANGE
T
Change has forever been important to mankind, since time immemorial. Being able to reflect on how you do things is extremely crucial personally. The question is “when” one actually does it; and, moreover, whether we even want to engage in change? These are probably among the questions that we can easily ask ourselves. However, it is slightly more difficult to start actually making those changes, since mankind is often naturally predisposed to being reluctant to change
he forces pushing for change are probably stronger now than ever, with 2020 acting as an accelerator for this, a test, or even the proof that change is possible. It is a call that we need to change. The current time in which we are living is probably of similar importance to the time when the steam engine was invented, when horses were being rapidly replaced by steaming locomotives drawing extensive carriages along newly laid rail tracks. This was a time Empowering large scale change is essentially the core of disruption of the way mankind travels, which later changed responsibility of companies, institutions and authorities, which yet again with the introduction of flight. should also do so in a joint manner. To truly support ambitions Jumping to the 21st century, one of the fundamental contribuwith stability (through authorities), creating environments that tors is digitalisation and the information it can create. During contribute to expertise (through companies), and knowledge the last couple of years we’ve only scratched the surface of the (through education). true potential that exists in this revolutionary area. At 3ap we live the ambition to introduce change and to do A simple look at the way we plan our days, supported by so fast! That’s not just because we are eager to work on this weather forecast apps, can show us how these changes have a change movement, but also because we want to be ahead of direct result in terms of ensuring we take more enjoyable trips. the game, to learn fast and manoeuThis is just one simple example of how ourselves successfully through the empowering access to available informaEmpowering large scale change vre pace brought to us by the world. We are tion can influence our lives drastically. is essentially the core dedicated to our company culture for Other apps contribute to us being more that. We organise ourselves strategically physically active with sport via tracking. responsibility of companies, and consider how we can actually manage Thus resulting in us living healthier lives. institutions and authorities, constant change. We are indeed fortunate Social media has also been seen to have huge importance for us in demographic which should also do so in a joint to be headquartered in one of the most innovative countries is the word, and to aspects. These are just a couple of exammanner. To truly support have access to the latest practices and ples that impact on our daily lives. ambitions with stability theories, as well as the renowned Swiss What will come in the years ahead (through authorities), creating educational system. We are also bridging is what I call, from my perspective, “the break of silos”. In other words, the ability environments that contribute to the gap by being a role model company Serbia, where we are bringing new apto connect different silos with each other expertise (through companies), inproaches and have the ambition to be the even further and provide information in and knowledge (through force behind companies rethinking how a more holistic way by changing or even they can function. creating new approaches. education)
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