AL M A ROA D ST K IL DA
DISCOV E R THE HE IGHTS OF BAYSI DE LU XU RY L I V I NG I N SPECTAC U L A R 1 & 2 BE DROOM R E SI DE NCE S COM BI N I NG E F FORTLE SS SOPH ISTIC ATION W ITH OUTSTA NDI NG L I FE ST Y LE A ME N IT Y
Developed by
Alma Road, east facade – Artist impression
St Kilda Beach 4mins
Middle Park Beach 7mins
St Kilda Botanical Gardens 2mins
Albert Park Lake 3mins
CBD 10mins
Royal Botanic Gardens 8mins
MCG 14mins
54 #112
CBD
#96
3KM
55 53
49
52
48
#78, 79
#3, 5, 6, 16, 64, 67, 72
45 47
PRAHRAN STATION
51
46
EE
PUNT RD
QU NS
50
RD
44 HIGH ST
43
LA
56
KE DR
57
41
ALBERT PARK LAKE
ALBERT PARK
ARMSTRONG STREET VILLAGE
42 40
39 38 37
36 CA
ER
BU
RY
35
RD
QUEENS WAY
#5, 64
FITZROY STREET FOOD & ENTERTAINMENT PRECINCT AC
SF
D
PD
13
RD
ST
5
ALMA PARK
S
4
O Y
ST
ALMA RD
TZ
R
9
E
3
8
CATANI GARDENS
C
7
1
IN
2
R
6
DA
E
34 32
KIL
IEL
33
ST
ON
CHAPEL STREET FASHION, FOOD & SHOPPING PRECINCT
WINDSOR STATION
BARKLY ST
10
CHAPEL ST
FI
BE
NT
P
31. Wall Two 80 32. St Michael’s Grammar School 33. The Astor Theatre 34. Hank Marvin Market 35. Windsor Castle Hotel 36. School of 7 Bells 37. Kid Boston 38. Tokyo Tina 39. Hawker Hall 40. Mr. Miyagi 41. Saigon Sally 42. Fonda 43. Luke Furniture 44. The Smith 45. Prahran Aquatic Centre 46. Ladro Greville 47. Oscar Coopers 48. Prahran Market 49. The Emerson 50. Wesley College 51. The Village 52. The Alfred Hospital 53. Albert Park Golf Course 54. Melbourne Sports & Aquatic Centre 55. Albert Park Driving Range 56. Mart 130 57. Middle Park Hotel
1km
E
1. Scout House 2. Luxembourg 3. Milk the Cow 4. Baker D. Chirico 5. Melbourne Wine Room 6. St Kilda Sports Club 7. Woolworths 8. St Hotel 9. Mirka 10. Cafe Di Stasio 11. Prince of Wales 12. Circa 13. Cowderoys Dairy 14. Linden New Art 15. The Esplanade Hotel 16. St Kilda Baths 17. Donovans 18. Palais Theatre 19. Luna Park 20. Radio Mexico 21. Ciccolina 22. Dr Jekyll 23. The Classic Bicycle Shop 24. Mr Wolf 25. Newmarket Hotel 26. BikeFO 27. Aldi 28. The Local Taphouse 29. Las Tapas 30. Carlisle Wine Bar
SID
2km
#6
11 12 ST KILDA HARBOUR
25
22 23 14
16
26 INKERMAN ST
24
27
CARLISLE STREET VILLAGE
15 29 28
31
CARLISLE ST
18
21
A
PORT PHILLIP BAY
C LA
N D ST
ST KILDA FORESHORE
30
20
19
BALACLAVA STATION
ACLAND STREET FOOD & ENTERTAINMENT PRECINCT
17 MAR INE PDE
ST KILDA MARINA
PEANUT FARM RESERVE
ST KILDA BOTANICAL GARDENS
#67
#3, 16
Just 3km from the CBD, this brilliant inner city address provides access to major lifestyle attractions in every direction. Save your car for when you need it. Enjoy an easy stroll to all your daily activities, from morning coffee to a great night out. Pop down to St Kilda beach for a quick dip or drink after work. Take your morning run around the lake at nearby Albert Park, or set a course through the St Kilda Botanical Gardens. Take your time in the Chapel Street boutiques, knowing it’s just a short walk home. Find amazing fresh produce and specialty stores in the Carlisle Street village. From Acland to Greville Street, take your pick from hundreds of cafes, restaurants, bars and clubs, and enjoy spectacular nightlife just minutes from your front door.
St Kilda Pier
The Team
IT UM – DE V E LOPE R ITUM is a highly experienced Melbourne-based property development company, specialising in luxury residential projects that combine distinctive architecture with high performance locations. Dedicated to converting innovative concepts to reality, the ITUM team of multiskilled professionals responds to genuine social needs and trends, creating diverse housing solutions, with a focus on new and sustainable technologies.
1.
CHT – A RCH ITECTS Design-focused and multi-disciplinary, CHT Architects offers services in both architecture and interior design. A range of multi-residential projects, including luxury apartment developments, have placed the practice at the forefront of the industry. Based in Melbourne, with projects both local and interstate, the firm’s work consists of high-quality, distinctive buildings and spaces that respond to the aspirations of modern Australian life. CHT creates environments that enrich people’s lives and inspire a true sense of belonging. 36 0 PROPE RT Y GROU P – PROJECT SA LE S Australia’s leading full-service, residential development sales and marketing agency, 360 Property Group capitalises on over 30 years experience and is responsible for over 15,000 residential apartment sales to date. 360 Property Group’s outstanding reputation has been built on providing expert management on projects from start to finish, delivering to its clients a comprehensive service unmatched in the industry. With a thorough, sophisticated understanding of the sector and its markets, 360 Property Group understands the true meaning of getting a residential product right.
2.
3.
4.
5. 1. The Wilkinson, Brunswick (ITUM); 2. Hawthorn Black, Hawthorn East (ITUM); 3. The Walker, South Melbourne (ITUM); 4. Botanica Balwyn (CHT); 5. United Richmond (CHT)
Investment & Team
Melbourne’s premier beachside suburb, St Kilda offers robust property prices and the ideal demographic profile for secure apartment investment growth. Combining years of industry experience with an awardwinning design reputation, the Meridian team delivers successful projects of exceptional quality.
Port Phillip Bay
Investment
Investment
Melbourne’s apartment market is Australia’s most active, dynamic and robust with values rising by 7.4 per cent in the 2015 September quarter, nearly 3 per cent higher than Australia’s next strongest capital city, Sydney.
By 2051 Melbourne is expected to be Australia’s largest city, when the current population of 4.35 million is anticipated to reach 7.7 million.
St Kilda Demographics & Statistics There is an extremely high demand for residential apartments, particularly those offering one and two bedroom accommodation within St Kilda. The following information demonstrates this in a resounding fashion. AGE STRUCTURE St Kilda has a high proportion of the population that are aged between 20 and 34 compared with Greater Melbourne, which is the prime target market for renting apartments. 20%
High concentration of potential renters
10%
0% 20-24 25-29 30-34 35-39 St Kilda
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
QUALIFICATION
This expected increase in population will underpin strong price growth and demand for new dwellings.
Based on it’s close proximity, easy access to Melbourne’s CBD and vibrant lifestyle attraction, St Kilda is home to a strong proportion of well educated white collar workers. It is people that fall within this demographic that make good tenants.
Source: RP Data
50%
Increased education attainment relates to higher income renters
25%
0% Bachelor or Higher St Kilda
Diploma
Vocational No qualification
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
Investment
OCCUPATION OF EMPLOYMENT
AVERAGE ANNUAL CAPITAL GROWTH
Approximately 50% of the population of St Kilda work in managerial or professional roles, once again supporting the likelihood of attracting good quality tenants.
High socioeconomic status
Managers Professionals Technicians/Trades
Source: yourinvestmentproperty.com.au
Community/Service Clerical/Admin
AVERAGE RENTAL YIELD
Sales Drivers/Machinery Labourers 0% St Kilda
10%
20%
30%
40%
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
INDIVIDUAL INCOME
Source: yourinvestmentproperty.com.au
St Kilda’s population is affluent in comparison to that of Greater Melbourne which provides underlying strength in the rental and re-sale markets. Individual Weekly gross income 12%
High concentration of high wealth individuals
8%
4%
0%
4.49 % 4.30 % 55 %
ST KILDA MEDIAN PRICE HIGHER THAN GREATER MELBOURNE
Source: Australian Bureau of Statistics, 2012
$1000-$1249 $1250-$1499 $1500-$1999 $2000+
St Kilda
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
Investment
HOUSEHOLD SIZE
VACANCY RATE
St Kilda has a high proportion of 1 and 2 person households compared to Greater Melbourne. Single and 2 people households are the prime target market for renting apartments.
St Kilda’s vacancy rate is half that of Melbourne’s
50%
High concentration of single person households
25%
0%
1 Person St Kilda
2 Persons
3 Persons
4 Persons
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
St Kilda is holding rents at their highest-ever levels in combination with an extremely low vacancy rate of 2.4% which is half that of Melbourne. Being a highly desirable place to live as well as having a very low level of supply of new apartments has created St Kilda’s low rental vacancy rate. Source: sqmresearch.com.au & domain.com.au
42% of households in St Kilda contain only one person compared with 22% in Greater Melbourne. This is the ideal target market for apartment accommodation.
HOUSING TENURE Almost 57% of the population of St Kilda are renting which suggests extremely strong demand for rental properties within the area. 60%
High concentration apartment style accommodation
30%
0%
Fully owned St Kilda
Mortgage
Greater Melbourne
Source: Australian Bureau of Statistics 2011 & .id
Renting
Other
Investment
St Kilda Apartment Market AFFORDABILITY
VALUE
St Kilda sits within some the most expensive areas of Melbourne with surrounding suburbs having some of the highest median house prices in Victoria.
Meridian represents fantastic value with an average square metre rate of $9,528sqm (including car).
ALBERT PARK $1,710,000
SOUTH YARRA $1,662,500
This is compared with other projects in the vicinity as shown below.
LAKEHOUSE 1 bed – $9,659 sqm 2 bed– $9,847 sqm
MIDDLE PARK $2,135,000
COACH HOUSE 1 bed – $9,892sqm 2 bed – $10,080sqm
NEW CHARSFIELD 1 bed – $10,727sqm 2 bed – $11,461sqm
MERIDIAN 1 bed – $9,157sqm 2 bed – $9,644sqm
CAULFIELD NORTH $1,675,000
ST KILDA $1,245,000
ELWOOD $1,550,000
PORT PHILLIP BAY PORT PHILLIP BAY
ELWOOD HOUSE 1 bed – $10,836sqm 2 bed – $12,043sqm BRIGHTON $1,860,000
The Team
IT UM – DE V E LOPE R ITUM is a highly experienced Melbourne-based property development company, specialising in luxury residential projects that combine distinctive architecture with high performance locations. Dedicated to converting innovative concepts to reality, the ITUM team of multiskilled professionals responds to genuine social needs and trends, creating diverse housing solutions, with a focus on new and sustainable technologies.
1.
CHT – A RCH ITECTS Design-focused and multi-disciplinary, CHT Architects offers services in both architecture and interior design. A range of multi-residential projects, including luxury apartment developments, have placed the practice at the forefront of the industry. Based in Melbourne, with projects both local and interstate, the firm’s work consists of high-quality, distinctive buildings and spaces that respond to the aspirations of modern Australian life. CHT creates environments that enrich people’s lives and inspire a true sense of belonging. 36 0 PROPE RT Y GROU P – PROJECT SA LE S Australia’s leading full-service, residential development sales and marketing agency, 360 Property Group capitalises on over 30 years experience and is responsible for over 15,000 residential apartment sales to date. 360 Property Group’s outstanding reputation has been built on providing expert management on projects from start to finish, delivering to its clients a comprehensive service unmatched in the industry. With a thorough, sophisticated understanding of the sector and its markets, 360 Property Group understands the true meaning of getting a residential product right.
2.
3.
4.
5. 1. The Hawthorn Black, Hawthorn East (ITUM); 2. The Wilkinson, Brunswick (ITUM); 3. The Walker, South Melbourne (ITUM); 4. Botanica Balwyn (CHT); 5. United Richmond (CHT)
Port Phillip Bay
A RC H I T E C T U R E, R E S I D E N C E S & RO O F TO P C L U B
The Architecture
Luxury 1 & 2 bedroom residences meticulously designed by multi-award winning CHT Architects. A highly considered, contemporary architectural expression embraces superb quality finishes inside and out.
The Architecture
A new signature building makes the most of sensational bay views and a standout corner location. Experience the quality and designer features of cutting edge apartment architecture. Two distinctive compositional forms present, in one building, a striking patterned façade, richly layered with geometric stepped blade elements, and in the other, deep balconies and ornamental soffit linings. Sliding louvered screens to the west-facing balconies provide sun shading and privacy. With carpark access via laneway, the entire Alma Road ground floor is activated for pedestrian use, softened with extensive landscaping to create a private outdoor space, and punctuated with a spectacular corner entry and lobby.
Alma Road, west facade – Artist impression
Alma Road, east facade – Artist impression
SKYLINE SPA
The Rooftop Club
Bar Shower
TERRACE BAR
Gaze out to spectacular views of the city skyline while relaxing in the superb facilities of Meridian’s landscaped rooftop. Take advantage of the exclusive club-like atmosphere of stylish rooftop entertainment and dining spaces.
Lift
Lift
Entry
Firepit
Adorned with lush planting and an eye-catching feature screen wall, the Meridian rooftop invites you to assemble your friends for a Saturday afternoon barbecue or maybe a sophisticated dinner party in the stylish Terrace Dining. Relax in the comfort of plush banquette seating in the Outdoor Lounge, or gather beneath the stars around a stunning fire pit. Celebrate a special occasion with a swinging cocktail party in the Terrace Bar. Take a glass of bubbly and descend into the bubbles of the sensational Skyline Spa.
OUTDOOR LOUNGE
Store
TERRACE DINING BBQ/Kitchen
The Rooftop Club, Skyline Spa – Artist impression
The Rooftop Club, Outdoor Lounge – Artist impression
The Rooftop Club, Terrace Dining – Artist impression
The Residences
Come home to abundant natural light in bright, spacious interiors finished to an immaculate level. Luxury apartment living, designed with extraordinary attention to detail and a clean, contemporary aesthetic.
Give yourself room to breathe in generously proportioned outdoor spaces, suffused with the texture and warmth of natural materials.
Enjoy luxurious outdoor living with exceptional terraces, perfect for entertaining friends or just making the most of beautiful summer days.
Residence terrace – Artist impression
Residence living room – Artist impression
Fall in love with exquisite kitchens that combine style and practicality with luxury fittings and longlasting durability. Meridian’s meticulous design is evident in every carefully considered detail, from European appliances and designer tapware, to high quality benchtops and splashbacks, and beautifully engineered custom joinery.
Residence kitchen – Artist impression
The Residences
Intelligent layouts maximise room for living, employing a range of clever space-saving design touches, like an extended kitchen bench that doubles as a dining table. Utilising sophisticated integration of adjoining spaces, such as a window through to the study, Meridian carefully composes interior elements to create a sense of flow and evoke a comfortable feeling of home.
One bedroom residence – Artist impression
Residence bathroom – Artist impression