Beauty Buzz

DREAM ON IN NEON

Place New Copy Dek

@HANNAH_MURRAY1

ETSY CROWNED CHARTREUSE 2020's "it" colour while noting a 55% increase in searches for neon green items. And while Pantone named Classic Blue the one to watch, red carpets and catwalks seem to be gettin' down with Etsy's newly crowned green queen.

All leaning specifically to the neon slime, green-yellow variety of the shade, Valentino, Kate Spade and Helmut Lang draped models in the bright hue at S/S 2020 presentaions. At Valentino, long lime- green chifon gowns dusted runways; at Helmut Lang, neon straight-leg trousers were topped with matching tanks; and at Kate Spade, plaid popped in a muted version of the hue.

Also feeling green, Kate Hudson arrived clad in a green two-piece for Tom Ford's A/W 2020 show, Billie Eilish matched her signature green roots with a Gucci suit at the Grammys and actress Rowan Blanchard snapped an Insta showcasing neon green shadow on the inner corners of her eyes. So why did Etsy favour the yellow-ish green hue over Pantone's Classic Blue proclamation? According to Dayna Isom Johnson, Etsy Trend Expert, "It’s daring, statement-making, and unexpected — exactly what we’re all trying to embrace in the new year." And to that we say, "Heck yes!" — Heather Marrin

@MAISONVALENTINO @ANNASUI

@VERSACE

@RICHARDQUINN

Clockwise from top right: Glossier releases Skywash Matte Eyeshadow in Lawn; Billie Eilish rocks her signature green roots at the Grammys; Shay Mitchell opts for neon lines created using Fenty eyeliner; Kate Spade marries chartreuse with plaid; Kate Hudson arrives at Tom Ford A/W 2020 in a perfect green pairing; model dons lime chifon at S/S 2020 Valentino; Rowan Blanchard poses bright-eyed for Insta.

@TIPSNAILBAR