Cosmetics Magazine, The Clean Beauty Issue, Spring 2020 by Cosmetics Magazine

cosmetics

THE CLEAN BEAUTY ISSUE Fresh looks, fresh products, and what it means to be clean in 2020

Sensibio H2O Micellar Solution CLEANSES - REMOVES MAKEUP - SOOTHES

years by your side REMOVES

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OF MAKE-UP *

Dermscan report (STb17038), December 2017 - Evaluation of the foundation removal effect of Sensibio H2O, test on 10 volunteers.

THE INVENTOR OF DERMATOLOGICAL MICELLAR WATER

LIMITED EDITION Available in March

No-rinse formula • Fragrance-free formula • Alcohol-free • Paraben-free • Physiological pH

ECOBIOLOGY DEDICATED TO DERMATOLOGY

SPRING 2020

BEAUTY BUZZ 10 Hot Ticket

Beauty dates you need.

12 Green Supreme

Etsy names chartreuse the "it" colour of 2020 and we are here for it.

NEW IN STORES 16 Must-Have Makeup 18 Superstar Skincare 20 Hair Heroes

INSPO 22 Power Pout

The season’s hottest lip is basically the power suit of beauty.

24 Heads Up

Headbands are back and there’s a style to suit every look and occasion.

F E AT U R E 27 Clean Beauty 101

Our Features Editor, Kate Kennedy, unpacks the new and hottest eco-products and what it means to be clean in 2020.

Director, Beauty Publications & Awards James R. Hicks Editor Alex Laws (On Leave) Creative Director Heather Marrin Sales & Production Director Stephanie Hicks French Beauty Editor Vânia Aguiar Beauty Editor Mishal Cazmi Trends Editor Lora Grady Features Editor Kate Kennedy Editorial inquiries: stephanie@cosmeticmag.com Advertising & event inquiries: jhicks@cosmeticsalliance.ca

Vol. 49, No. 1 — Spring 2020

Cosmetics Alliance President and CEO Darren Praznik Director, Finance & Administration Michele Follows

ADVISOR TOOLS 42 Salut, Beauté

In French, Vânia Aguiar gives the scoop on what’s hot in Quebec—and beyond!

53 Ingredient 101

If retinoids are too harsh for your complexion needs, natural alternative bakuchiol is here to save the day.

IN EVERY ISSUE 7

Publisher’s notes

Editor's letter

57 #BeautyGram!

Makeup artist Katey Denno’s mission to source the best-non toxic products has made her a red carpet fave among A-listers.

Manager, Digital Media & Communications Amy Sutherland Director, Media & Communications Susan Nieuwhof Manager, Membership & Administration Michele Davis Manager, Beauty Specialist Certification Program Diane Kozak Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

SPRING 2020 | COSMETICSMAG.COM

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AFTER ONE USE*

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©NeoStrata Company, Inc., 2020

UP FRONT

PUBLISHER’S NOTE AS I WRITE THIS NOTE the COVID-19 virus is

Photo: David Hawes

challenging our businesses and the way we look at everything. We worked on this issue before things were different and now—more than ever—hope it provides a brief moment of beauty zen amidst our current health crisis. We have a number of exciting things planned this year starting with this issue where we tackle the Clean Beauty category with the hope to help unpack what it means to be considered a clean beauty product, and highlight brands tackling issues involving climate change, ethical responsibilty and sustainability. Do take some time reading this in-depth feature, it provides some great insights into this new and evolving arena. We are also in the middle of the judging process for this year’s Canadian Beauty Awards where in early May we will announce this year’s winners in all 24 categories. We had over 120 product nominations this year and are looking forward to revealing this year’s list of winners. In COSA news, the awards nominations are live on our website, so please make sure you take a minute in the coming weeks to nominate that special service provider. The nomination deadline is mid June 2020. And last, but certainly not least, we have a new initiative in the works for fall called the Cosmetics Alliance Beauty Summit. This will be a half-day event on Thursday, November 12, 2020, at the Royal York Hotel in Toronto, the morning of the COSA Awards. This marketing-focused conference will look at the effects online shopping, artificial intelligence and changing customer buying habits will have on the beauty business moving forward. Attendees will listen to four dynamic speakers followed by a lunch featuring an industry keynote speaker. This, we hope, will be a first in a series of beauty summits focusing on how we can make the industry better for everyone. All of the staff at Cosmetics magazine and the Cosmetics Alliance wish you the very best through these difficult times we face here in Canada and around the world. We will get through this, hopefully sooner than later. Stay healthy.

Jim Hicks, DIRECTOR, BEAUTY PUBLICATIONS AND AWARDS @JIMHICKSTWEETS

SPRING 2020 | COSMETICSMAG.COM

The Best Version Of You Begins With You. 1 week to a more lifted look, 4 weeks to firmer and brighter skin.* Reawaken skin’s innate potential with ReNeura Technology++™. Reach new levels of firmness with KURENAI-TruLift Complex. Look forward to a brighter, more uplifting tomorrow.

NEW Vital Perfection Uplifting and Firming Cream #ALIVEwithBeauty

UP FRONT

EDITOR’S LETTER “I HEARD THE SPRING light whisper

above the dancing stream, ‘The world is made forever in likeness of a dream.’” Each spring, Canadian poet Bliss Carman inspires a deepening and renewing of my connection with nature. It’s no coincidence April is both Earth and Poetry Month. The world reawakens in springtime: creativity blooms, and we have the opportunity to reimagine ourselves—and our lives. Cherishing our environment is at the very heart of spring: what better time to release Cosmetics’ first clean beauty issue? This multifaceted movement is also ever-evolving, so we’re empowering beauty advisors with perspectives from co-professionals (page 36 and 38), straight facts about ingredient regulation (page 27), and the newest and most effective—and dare I say, fun—clean beauty finds for spring (pages 30-34). This issue is simply brimming with budding trends in makeup (page 16), regenerating skincare (page 18) and fragrances that are poetry for the senses (page 15). With sustainability in mind, now is the time to shop our closets and revive pieces we love with a ’90sinspired hair update (page 24) and the essential spring lip (page 22). More than any one thing, clean beauty points to a desire and demand for more transparency, sustainability, responsibility, and compassion in cosmetics. And that’s a beautiful thing.

Kate Kennedy, FEATURE’S EDITOR @KATERKEN

SPRING 2020 | COSMETICSMAG.COM

BEAUTY BUZZ

Hot Ticket

@WOMENSHOW

Mark your calendar with these hot spring beauty dates 3.

@VANFASHIONWEEK

1. TREAT YO’ SELF Coined the “Ultimate Girl’s Day Out,” treat yourself to an afternoon of shopping, sampling and pampering at the National Women’s Show. Along with the free swag, the spring events in Montreal (March 27-29) and Ottawa (April 18-19) promise a stellar roster of guest speakers, culinary demonstrations, fashion shows and more.

@ANDRELTALLEY

2. WEST COAST CATWALK Get beauty inspo via Western Canada’s top talent at upcoming fashion weeks in Vancouver (Vancouver Fashion Week, March 30-April 5) and Edmonton (Western Canada Fashion Week March 18-22).

5. PARTY ON Start chillin’ the champers! May 7 marks the third annual Canadian Beauty Awards, where vibrant makeup looks and sequin gowns will meet at the Sheraton Centre Hotel in Toronto. No ticket? No sweat. Catch the action live at Cosmeticsmag.com and share in an evening of toasts using #CBAs2020. — Heather Marrin *All dates above subject to cancelation or postponement due to the COVID-19 pandemic.

5. COSMETICSMAG.COM | SPRING 2020

@COSMETICSMAG

Photos: 1-4: Instagram. 5: Jimmy Hamelin.

4. ROCKET MAN Sir Elton John is ready to embrace the next chapter of his life, which includes taking his life off the road. Bidding a proper farewell, he is currently en route around the world, making 300 stops to sing the hits one last time on stage. The rocket man will be tickling the ivories in Toronto (March 28 and 29) and Montreal (April 2 and 3).

@ELTONJOHN

3. EN VOGUE Anna Wintour’s right-hand man, André Leon Talley, spills about the most glamorous to the most cutthroat moments in fashion in his revealing tell-all The Chiffon Trenches: A Memoir, out April 28.

HUDSON’S BAY, CANADA’S MOST APPRECIATED BEAUTY EXPERTS

HUDSON’S BAY BEAUTY MENTOR AS CANADA’S PREMIER BEAUTY DESTINATION, Hudson’s Bay understands the vital role beauty experts play in the Canadian beauty industry. Their passion, expertise and leadership are key reasons why customers develop loyalty to our stores. We scouted the country in search of the finest beauty experts to share their passion and insight. To learn more about pursuing a career in beauty at Hudson’s Bay, visit WWW.HBC.COM.

MARIE-PHILIPPE LETARTE Counter Manager Lancôme Hudson’s Bay, Capitale, QC 5 years of beauty experience Email address: beautymentor@hbc.com

WHO WAS YOUR MENTOR WHEN YOU STARTED OUT? MY FIRST MENTOR in life was my mother, but in business I look up to Josée Brindamour and Corinne Claveau. They challenge me to be better and never miss an opportunity to teach me through their knowledge, passion, and, expertise. Feel free to reach out to me at any time, regardless of the question. Email me at beautymentor@hbc.com.

WHAT IS THE KEY TO GREAT CUSTOMER SERVICE? IT ALL STARTS with a smile. You want to create trust between yourself and your customer so it is important to be attentive, honest and, to listen to their needs so they leave feeling confident, and most importantly, beautiful.

WHAT DO YOU LOVE MOST ABOUT WORKING AT HBC? PUT SIMPLY, I love customer service. I am constantly learning and growing from the daily challenges and opportunities that come my way and feel fully supported by my management team and colleagues. I am very proud to be a part of the Hudson’s Bay company.

BEAUTY BUZZ

@SHAYMITCHELL

@MAISONVALENTINO

ETSY CROWNED CHARTREUSE 2020's "it" colour while noting a 55% increase in searches for neon green items. And while Pantone named Classic Blue the one to watch, red carpets and catwalks seem to be gettin' down with Etsy's newly crowned green queen. All leaning specifically to the neon slime, green-yellow variety of the shade, Valentino, Kate Spade and Helmut Lang draped models in the bright hue at S/S 2020 presentaions. At Valentino, long limegreen chiffon gowns dusted runways; at Helmut Lang, neon straight-leg trousers were topped with matching tanks; and at Kate Spade, plaid popped in a muted version of the hue. Also feeling green, Kate Hudson arrived clad in a green two-piece for Tom Ford's A/W 2020 show, Billie Eilish matched her signature green roots with a Gucci suit at the Grammys and actress Rowan Blanchard snapped an Insta showcasing neon green shadow on the inner corners of her eyes. So why did Etsy favour the yellow-ish green hue over Pantone's Classic Blue proclamation? According to Dayna Isom Johnson, Etsy Trend Expert, "It’s daring, statement-making, and unexpected — exactly what we’re all trying to embrace in the new year." And to that we say, "Heck yes!" — Heather Marrin

@ROWANBLANCHARD

From the red carpet to the catwalk, slime green is this season's hottest hue

@BILLIEEILISH

G R EEN S UPR EME

@KATESPADENY

@TOMFORD Clockwise from top right: Glossier releases Skywash Matte Eyeshadow in Lawn; Billie Eilish rocks her signature green roots at the Grammys; Shay Mitchell opts for neon lines created using Fenty eyeliner; Kate Spade marries chartreuse with plaid; Kate Hudson arrives at Tom Ford A/W 2020 in a perfect green pairing; model dons lime chiffon at S/S 2020 Valentino; Rowan Blanchard poses bright-eyed for Insta.

COSMETICSMAG.COM | SPRING 2020

May 7, 2020

Sheraton Centre Hotel, Toronto

Canadian

BEAUTY Awards 2020

The Canadian Beauty Awards continue to recognize product innovation i n To r o n t o i n 2 0 2 0 Categories include: Fragrance, Skincare, Makeup, Nail Care, Hair Care, Sun Care and Menâ&#x20AC;&#x2122;s Products. We will also recognize the Lifetime Achievement recipient and introduce a Clean Beauty category.

To inquire about sponsorship opportunities, email Jim Hicks:

Thursday, May 7, 2020 Sheraton Centre Hotel, Toronto

jhicks@cosmeticsalliance.ca

V E N D O R / R E TA I L S P O N S O R S

MEDIA SPONSORS

EVENT SPONSORS

cosmetics INDUSTRY SPONSORS

E N T E R TA I N M E N T S P O N S O R

NEW IN STORES MAKEUP | SKINCARE | HAIR CARE

On the Bright Side FLORALS FOR SPRING isn’t exactly groundbreaking, and they aren’t your only option when it comes to fragrances. This season’s best spritzes go beyond your typical floral bouquets, giving tangy and citrusy notes the spotlight. Coach Dreams opens with notes of bitter orange and pear before giving way to gardenia and cactus flower and settling into a woody finish. Meanwhile, Secret Bamboo from Valmont’s Palazzo Nobile collection plays up green apple with just a hint of floral. Taking a gender-neutral approach, Calvin Klein’s Everyone pairs an unusual blue tea accord with orange and cedarwood for a fresh, clean scent. Whatever fragrance you fancy, spring’s about to get a little brighter. — Mishal Cazmi COACH Dreams Eau de Parfum, $125 for 90 ml, at Hudson’s Bay, Shoppers Drug Mart from April. VALMONT Storie Veneziane Secret Bamboo, $240, at Holt Renfrew. CALVIN KLEIN CK Everyone, $100 for 100 ml, at mass retailers.

SPRING 2O2O | COSMETICSMAG.COM

Must-Have

MAKEUP High-shine glosses, bold brows and radiant skin â&#x20AC;&#x201D; springâ&#x20AC;&#x2122;s best makeup is all about a fresh-faced glow

By Mishal Cazmi 3. 2.

7. 4.

NEW IN STORES

1. Air Brush

Full coverage in a lightweight formula, this 40-shade concealer collection helps tackle dark circles, blemishes and discolouration. The longwear formula is loaded with skincare benefits like moistureboosting hyaluronic acid, peptides to brighten and moisturize and light-reflecting pigments to boost radiance. Bonus: the dual-sided doe-foot applicator allows for easy blending and contouring for a flawless finish. BEAUTYBLENDER

Bounce Airbrush Liquid Whip Concealer, $37 USD, at Sephora.

2. Rising Star

Available in 15 easyto-wear shades, this luxe, vanilla-scented, tinted lip balm is made with a moisturizing blend of beeswax, oils and aloe vera. Meanwhile, the star in the centre is infused with pearlescent pigments, giving lips a soft, shimmery finish and a soft wash of colour. DIOR Addict Stellar Halo

Shine, $46, at Hudson’s Bay.

3. Fringe Benefits

Encased in an elegant pastel pink tube with a gold metal cap, this mascara’s flexible brush and thin tip lets you get to hard-toreach lashes with ease. The design of the brush also allows for a customized lash look, giving you fanned-out lashes when applied horizontally or lots of volume when applied vertically. GUCCI BEAUTY L’Obscur

Mascara, $53, exclusively at Holt Renfrew.

4. Supersize Me

Since launching seven years ago, this beloved brow product has racked up several beauty awards and become a beauty lover favourite. The tinted brow gel deposits microfibres on skin and hair for full, naturallooking arches. The new limited-edition jumbo size promises twice the amount of gel and is available in three versatile shades. BENEFIT COSMETICS

Jumbo Gimme Brow +, $51, exclusively at Sephora, from March 31.

SPRING 2020 | COSMETICSMAG.COM

5. Glossy Posse

Forget the goopy, sticky glosses of the past. Shiseido’s Shimmer GelGloss boasts a lightweight, easy-toapply formula featuring a dual gel complex, hydrating shea butter, and reflective pearls and refractive oils for a multidimensional shine. The names of the shades are inspired by the 300 names for colour in Japanese like “Kogane Gold” and “Shin-ku Red.” SHISEIDO Shimmer

GelGloss, $35, at Hudson’s Bay and Shoppers Drug Mart, from May.

6. Eyes Wide Open

This lash serum treats stressed or overprocessed lashes with a blend of four amino acids that are found naturally in hair such as arginine, cysteine, proline and serine. Use the liner brush to apply the formula at the root along the lash line twice a day, both morning and night. Wait for a few seconds before applying makeup. LANCÔME Cils Booster

Lash Activating Serum, $64, lancome.ca, from May

7. First Flush

M.A.C Cosmetics’s Glow Play blush collection mimics your natural flush with its bouncy, mochi-like texture and gel-cream formula. Vibrant and ultra-blendable shades like peachy pink and pastel lilac deliver a sheer wash of colour for a fresh, healthylooking complexion. Think your cheeks but better. M.A.C COSMETICS

Glow Play Blush, $33, at M.A.C locations.

8. Fine Lines

Created as part of Chanel’s Eyes collection, this razor-sharp liquid eyeliner comes in seven shades, including four limitededition hues like cobalt blue and metallic lilac. The flexible, super-thin tip offers expert control so you can line your eyes like a pro. Smudgeproof and waterproof formula, it’ll keep any cat-eye on point — literally. CHANEL Limited Edition Le

Liner de Chanel in #526 Bleu Cobalt, $45, at chanel.com.

Superstar

SKINCARE The future looks bright with these radiance-enhancing, skin-smoothing essentials By Mishal Cazmi 1. 3.

NEW IN STORES

1. Small but Mighty

Good things do come in small packages. Made with just 10 ingredients, Vichy’s anti-aging serum comes in a small ampoule but packs a potent punch, thanks to a blend of 10% pure vitamin C, 4% biopeptides complex, hyaluronic acid and mineralizing water. The ampoule ensures a fresh and precise dose for maximum efficacy during each use. VICHY LiftActiv Specialist

Peptide C Anti-Ageing Ampoules, $40 for the box of 10, at drugstores and vichy.ca.

2. Glowing Review

In addition to providing an instant glow-up, this Chantecaille serum also comes with long-term skincare benefits, helping improve skin with a blend of botanicals, smoothing and brightening peptides and tomato-derived carotenoids, which help reduce the look of redness. For best results, use overnight and wake up with a fresh-faced glow. CHANTECAILLE Radiance

Elixir, $279, at Holt Renfrew, from April.

3. Coming Up Roses

The newest addition to Sisley Paris’s Black Rose family — which includes the cult favourite cream mask — the Black Rose Eye Contour Fluid harnesses ingredients like black rose extract, vitamin E acetate and caffeine to smooth, hydrate and illuminate the eye area. A cooling ceramic applicator and refreshing gel formula work together to target dark circles, puffiness, fine lines and wrinkles. SISLEY-PARIS Black Rose

Eye Contour Fluid, $190, at Holt Renfrew, Saks Fifth Avenue, Nordstrom and sisley-paris.ca.

4. See Spot Run

Tapping into Clarins’ plant-based ingredients, the new Bright Plus Dark Spot serum helps address dark spots for brighter, healthy-looking skin. Pink myrtle and acerola seed extracts help the ability of cells to consume more oxygen, while organic sea lily and elderberry extracts help brighten skin. CLARINS Bright Plus

Advanced Brightening Dark Spot-Targeting Serum, $92, at clarins.com, from April.

SPRING 2020 | COSMETICSMAG.COM

5. Heard It Through The Grapevine

One bottle of Caudalie’s Vinoperfect Serum is sold every 30 seconds. 15 years after the launch of its bestselling serum, the French skincare brand is introducing a moisturizer. Powered by niacinamide, white peony and viniferine, derived from grapevine sap extract, the moisturizer helps reduce dark spots, even skin tone and calm redness. CAUDALIE Vinoperfect

Instant Brightening Moisturizer, $79, at caudalie.ca, from April.

6. Oh, Honey

This buzzy ingredient plays a starring role in L’Oréal Paris’s Age Perfect Hydra Nutrition Serum. Manuka honey, sourced from hives near Manuka trees in New Zealand and best known for its skin-soothing and antioxidant-rich benefits, combines with calcium B5 to help protect the skin’s moisture barrier and improve the look of wrinkles. Together, the power couple deliver mega moisture for plump, glowy skin.

L’ORÉAL PARIS Age Perfect

Hydra Nutrition Serum, $31, at mass-market retailers, drugstores, pharmacies and amazon.ca.

7. Light it up

Clinique’s bestselling Even Better Clinical Dark Spot Corrector has been revamped to include a double dose of the brand’s patented brightening molecule, UP302, along with the addition of gyokuro extract, a special green tea that alleviates irritation and keeps skin calm. While the formula is potent, it’s gentle enough for sensitive skin and is fragrance-free. CLINIQUE Even Better

Clinical Radical Dark Spot Corrector + Interrupter, $70 for 30 ml and $108 for 50 ml, at clinique.ca.

Hair

HEROES 1.

From cleansing foams to scalp treatments, these hair essentials aim to make every day a good hair day By Mishal Cazmi

5. 20

NEW IN STORES

1. Foam Play Combining the best of a traditional and a dry shampoo, Batiste’s lightweight foam formula refreshes hair in an instant. It goes on wet as a foamy lather and dries in 60 seconds — no rinsing or brushing required. Available in four scents — coconut, hibiscus, cactus and almond oil — the innovative formula smells good and keeps hair clean. BATISTE Waterless Cleansing Foam, $12, at mass retailers.

2. Heads Up Designed to calm scalp irritation, Marc Anthony’s latest Hair & Scalp Detox range is made up of a scalp treatment, scrub, shampoo and conditioner. For instant relief, look to the Instant Cooling Scalp Treatment, which taps into castor oil, tea tree oil and aloe vera leaf juice to condition, and peppermint oil and witch hazel for a cooling sensation. Use the easy-to-apply rollerball applicator before washing or as a leave-in. MARC ANTHONY Hair & Scalp Detox Instant Cooling Scalp Treatment, $12, at Shoppers Drug Mart and marcanthony.com.

SPRING 2020 | COSMETICSMAG.COM

3. Hit Refresh Go longer between washes with Live Clean’s Dry Mist Shampoo. The eco-friendly, plantderived formula neutralizes odours, controls scalp oil and adds oomph back to your hair. It also features an air-powered spray with no chemical propellants.

anything from stress and hormonal changes to styling habits. The new Genesis collection reduces hair fall and strengthens strands with a patented complex. The mask provides intense hydration, while also smoothing the fibre and strengthening hair.

LIVE CLEAN Dry Mist Shampoo, $11, at mass retailers.

KÉRASTASE Genesis Masq, $69, at Kérastase salons across Canada, from April.

4. Smooth Moves

6. Bed of Roses

This T3 flat iron features nine digitally controlled settings that let you create a personalized temperature for every hair type and setting, based on hair thickness, length or colour-treated strands. The tool is also equipped with a smart microchip to minimize heat fluctuations and a custom-blend ceramic surface to lock in shine. T3 Lucea ID Flat Iron, $320, at T3micro.com, from April and in-store from May, at Hudson’s Bay, Nordstrom, Sephora and Shoppers Drug Mart.

5. Strong Form

Pantene’s new Nutrients Blends range features six different collections of shampoos, conditioners and treatments starring nutrient-rich ingredients from around the world like jojoba, bamboo and castor oil. The Moisture Boost collection harnesses the hydrating properties of rose water — rich in vitamins B5 and B3 — for soft, smooth and touchable hair. The range is also sans sulfates, silicones, parabens, dyes and mineral oils. PANTENE Moisture Boost Collection with Rose Water Shampoo and Conditioner, $11 each, at mass retailers.

According to Kérastase, the number one hair concern among millennials is hair fall, which can be triggered by 21

@DOLCEGABBANA

Power Pout

TREND TO TRY

Trend Nº 1 PULLING OFF THE PERFECT

Photos: Instagram.

@BADGLEYMISCHKA

Clockwise from top left: Models in Dolce & Gabbana’s S/S 2020 show rocked a bold, matte, orange-red lip; Badgley Mischka paired bright glossy lips with tropical-inspired looks; bold brows paired with red lips stunned at Prabal Gurung’s spring 2020 show.

HOT LIPS @PRABALGURUNG

red lip is the original beauty power move and, lucky for boss babes everywhere, it never seems to go out of style. Just in time to spring forward, orangeyred tones popped up on S/S 2020 runways from Dolce & Gabbana to Prabal Gurung. So save those blue-reds for next winter and start heating things up with a Miami Beachworthy shade. To achieve the bold look at home, prep is key. “Start with an exfoliating scrub to remove any residue and dryness, and to soften and condition the lips,” says Jane McKay, M.A.C senior national artist. Next, use a freshly-sharpened lip pencil to create the frame for your lip colour. When it comes to picking a lippie, consider how long you want the look to last: “If I want a long-wearing finish that stays put, I like to work with a matte lipstick (with or without a brush) to fill in the lip,” McKay says. A shiny finish creates more volume, she adds. Look for a gloss with high colour payoff, shine and moisture that’s made to last.” — Lora Grady

BEST FOR:

An empowering hit of colour when you’ve got back-to-back meetings at work

Tool Kit

BURT’S BEES

Conditioning Lip Scrub, $12, at Beautyboutique.ca.

NARS

Precision Lip Liner in Holy Red, $32, at Sephora.ca.

M.A.C

Matte Lipstick in Lady Danger, $24, at Maccosmetics.ca.

COSMETICSMAG.COM | SPRING 2020

1 Million, the new Parfum

@BEANIEFELDSTEIN

Heads Up

TREND TO TRY

@KAIAGERBER

BAD HAIR DAYS, be gone—

Photos: Instagram.

Clockwise from top left: Beanie Feldstein wears a monochromatic navy look with a BaubleBar braided headband at the Golden Globes; Kaia Gerber struts the runway at Chanel’s Métiers d’art 2019-2020 show; a model at Alice + Olivia’s Spring 2020 Ready-to-Wear show rocks a retro-inspired pastel headband.

@ALICEANDOLIVIA

headbands are back and there’s a style to suit every look, whether you’re headed to a casual brunch or swanky gala. Beanie Feldstein made best-dressed lists rocking a stunning navy headband at the Golden Globes, while Kaia Gerber wore a similar style on Chanel’s S/S 2020 runway; meanwhile, pretty knotted headbands appeared on models at Alice + Olivia’s show and Annakiki. Not sure if your wavy or curly hair can pull it off? “Rule number one of style club: if you love it, find a way to rock it,” says Marilisa, celebrity hair stylist and artistic director for Marc Anthony True Professional. First, any headband should fit a bit snug on the sides. Once it’s firmly in place, add texture and lift by applying dry shampoo. A volumizing hairspray will help keep the band in place. Worried the look is getting too ’80s? “If you worry your hair will look poofy with a padded band, choose a bigger one to balance your look,” recommends Marilisa. — Lora Grady

BEST FOR:

Adding the perfect feminine touch to a romantic dress

Trend Nº 2

H AU T E H E A D B A N DS Tool Kit

MARC ANTHONY

Dry Shampoo+ Texture & Waves, $9, at Shoppers Drug Mart.

ZARA

Headband, $30, at Zara.com.

RAINBOW UNICORN

Birthday Surprise Carmen Headband, $33, at Nordstrom.ca.

COSMETICSMAG.COM | SPRING 2020

“

Still learning Still resilient. Still radiant.” Claudia Maria Ferreira da Costa FENCER

NEW CLARINS PRO-AGEING NUTRITION INNOVATION

Restore radiance to undernourished skin. A potent duo of active ingredients, from powerful horse chestnut, stimulates the diffusion of micronutrients within skin, renewing its vitality and luminosity.

Nutri-Lumière

Nourish. Revitalize. Illuminate.

THE + CLARINS 4 years of research, 240 formulas and 3 scientific partnerships through persistance, proven pro-ageing results.

FOR

87%

OF WOMEN, NUTRI-LUMIÈRE SIGNIFICANTLY REACTIVATES THE SKIN’S LUMINOSITY. CLARINS.COM *Satisfaction test on 111 women, after 14 days using the day and night duo.

Horse chestnut flower and fruit. Nourishing active ingredients.

CLEAN BEAUTY IT’S BEEN CALLED EVERYTHING from the future

of skincare to a marketing fad, but “clean beauty” means something in the minds of beauty consumers and their trusted advisors, so we’ve broken down a few of the movement’s key pillars .

SPRING 2020 | COSMETICSMAG.COM

S U S TA I N A B I L I T Y Consumers see sustainability as a multifaceted concept, with minimizing waste and environmental impact at its heart, according to a 2019 survey by market research company IRI. Sustainability practices may include manufacturing processes and cleanup, carbon and water footprints, responsible sourcing, and recyclable, reusable or refillable packaging.

INGREDIENTS Ingredients are top-of-mind for clean beauty customers. A 2019 Ipsos survey found that 50% of Canadians are interested in trying new brands if they are “clean” and 45% are more likely to purchase products labelled “natural.” Different environmental and clean beauty groups have different lists of ingredients they deem problematic. These lists tend to include: phthalates, mineral oil, parabens, SLS and SLES, silicones, talc, formaldehyde and formaldehydereleasing agents, oxybenzone and undisclosed fragrance/ parfum components. Certain ingredients are also restricted or banned by regulatory authorities depending on where they are sold.

SOCIAL RESPONSIBILITY This refers to the impact the cosmetics industry has on people and communities and takes a closer look at issues like fair trade and equitable pay, responsible ingredient sourcing, economic opportunity and safe work practice.

ANIMAL RIGHTS Customers can look for the Leaping Bunny certification to align their purchase with their beliefs. This seal guarantees no new animal testing was used during any phase of product development by the company, its labs or ingredient suppliers. PETA also denotes crueltyfree and cruelty-free and vegan products with a pink-andblack Beauty Without Bunnies logo. In 2013, the European Union banned the sale of all new cosmetics with animal-tested ingredients regardless of where testing was carried out. It looks as though Canada will ban animal testing at some point in the future. The Cruelty-Free Cosmetics Act (Bill S-214) was passed by the Senate in 2018 but “died” when Parliament ended in the summer of 2019. — Kate Kennedy 28

Clean Canada Ingredients 101: where does Canada stand?

WHEN WE ASKED beauty advisors what

their clean beauty clients are looking for, the number one answer was more about what they didn’t want to see: potentially harmful ingredients. But how would a contentious ingredient get on the shelf in the first place? Canada’s Food and Drugs Act (FDA) is clear: no person shall sell a cosmetic that may harm its user (when used as directed), and yet, about 573 ingredients are restricted or prohibited in Canada compared with 1328 ingredients banned under European Union law. The US clocks in at outlawing or curbing about 11. This discrepancy can cause confusion for beauty customers. In Canada, ingredients must comply with the Food and Drugs Act and Cosmetic Regulations, says Natalie Mohamed, a spokesperson for Health Canada. “If the scientific evidence suggests that a cosmetic ingredient is unsafe, the department conducts a review and, where warranted, takes immediate action.” The Canadian government employs a “risk-based, post-market regulatory regime,” which boils down to this: Health Canada ensures its list of restricted and prohibited ingredients is widely available. Within 10 days of the first sale of a product, a company submits its ingredient list to Health Canada where it’s put through a screening system. Any red flags are addressed by both officials and companies with mutually agreed-upon action plans and timelines. If a company doesn’t comply COSMETICSMAG.COM | SPRING 2020

voluntarily, Health Canada may take further measures, including a public announcement, seizure of products or even prosecution. This dynamic runs on a kind of double-barrelled honour system: Health Canada trusts companies to voluntarily align with ingredient regulations (with a backup plan if they don’t), and Canadians trust that Health Canada’s regulations are as fulsome as necessary. Once a product is on the shelf, “Health Canada conducts monitoring via planned compliance and enforcement projects and in response to complaints received,” says Mohamed. In 2017-18, it conducted a Cyclical Enforcement project that chemically tested 206 products on shelves. Two items, one from Lush and one from Etude House, were found to be non-compliant and resulted in “stop sales.” Some groups argue current regulation isn’t enough. “Right now the industry is largely self-regulated and we need regulations that ban chemicals and ensure we don’t replace one chemical with another,” says Muhannad Malas, Toxics Program Manager with Environmental Defence. Susan Nieuwhof of Cosmetics Alliance Canada explains that “ingredients used in cosmetics and other personal care products are also regulated by Environment Canada under the Canadian Environmental Protection Act (CEPA) and its New Substance Notification Regulations. Further, ingredients are subject to review under Canada’s world-leading and science-based Chemicals Management Plan for both human and environmental safety.” Malas points to a 2017 parliamentary committee report that made several recommendations for tightening regulations under CEPA, such as deeming endocrine disruptors “toxins,” changing the toxic assessment of substances so they measure against vulnerable

populations (such as pregnant women and children), and reversing the burden of proof for substances of “very high concern,” meaning companies would need to provide evidence the substance can be used safely as directed before it is included in a product sold. The government responded positively to the committee’s report and recommendations, and the industry is working with Environment Canada, but change takes time. Industry reps say Canada’s regulations are already quite comprehensive. “An ingredient’s safety is assessed through many, many studies before it can be used in a product,” says Nieuwhof. “It is unfortunate and disappointing that certain groups use misinformation and their own lists to needlessly scare consumers. Consumers can and should feel confident that the ingredients used in the products they enjoy have been thoroughly assessed by industry safety experts, regulatory authorities and independent scientists around the world.” (Full disclosure: Cosmetics Alliance Canada owns this magazine.) Communicating fragrance/parfum ingredients (as they are commonly listed) is a sticky spot for some environmental and clean beauty groups. Companies are not required under the International Nomenclature of Cosmetic Ingredients (INCI) to list individual ingredients in fragrance— not even to Health Canada—as it’s considered a trade secret. Could undisclosed ingredients under the fragrance/parfum rule be harmful? Yes. Could they be perfectly safe? Yes, also. Ultimately, many factors affect cosmetic purchases, be it price, availability, formula and efficacy, ingredients, sustainability, animal rights or social responsibility. — Cosmetics Magazine

SPRING 2020 | COSMETICSMAG.COM

USA The US restricts or prohibits about 11 ingredients in cosmetics, with some organizations hoping for a wider ban through state legislation.

600

Canada Canada restricts or prohibits about 573 cosmetic ingredients, with some of those representing compounds.

1,328 EU

The European Union has banned 1,328 ingredients in cosmetics.

NATURAL BEAUTIES N e w - a n d - n o w m a k e u p f ro m f u t u re - f o r w a rd b r a n d s By Kate Kennedy

The Bee’s Knees

Hydrat ion S tat ion

BURT’S BEES Defining Eyeliner, $13,

GLOW RECIPE Watermelon Glow Lip

Burt’s Bees expanded its makeup range in a big way this year. This user-friendly, gel-like retractable eyeliner is mess-free and formulated with responsibly sourced shea butter and jojoba oils. Available in six satin and metallic finishes and safe for sensitive eyes. at mass market retailers.

P rime Time

Three silk extracts—fibroin, sericin, and silk powder—nourish and protect skin while this luxurious oil-free primer leaves a satin finish that minimizes pores and makes looks last. (Who knew priming could feel like self-care?)

Watermelon Glow Lip Pop begins as a light physical and acid exfoliant—thanks to coconut flower sugar and flower-derived AHA—and then melts into a hydrating lip balm with a flush of pretty pink. This wild ride makes a special treat for parched pouts. Pop, $29, at Sephora.

Dynamic Duo

Monochrome meets multidimensional. Six high-impact matte and shimmer blush duos ranging from light peach to rich berry can be applied alone or layered for a maximum Instaworthy glow.

TATCHA The Liquid Silk Canvas,

COVER FX Monochromatic Blush Duo,

Prize Palet te

Lip Service

$68, at Sephora and Tatcha.com.

This one-palette-fits-all features six talc-free, finely milled shadows in matte, satin and shimmering finishes to take you from daytime to date night—with extra hydration and protection from jojoba oil and vitamin E.

$50, at Sephora and Coverfx.ca.

Indulge lips with one of 10 pretty petal and berry hues. Sweet almond oil, shea butter and naturally sourced antioxidants will keep pouts protected and hydrated while supplying just the right amount of shine and colour.

I L I A The Necessary Eyeshadow

NUDE BY NATURE Satin Liquid

Get Up & Glow

Gre at Le n gt h s

Palette, $50, at The Detox Market.

Get a headstart on that summer glow with this superfine shimmering powder for face and body, designed to flatter all skin tones, which glides on smooth as silk thanks to buriti oil and vegetable squalene. RMS BEAUTY Living Glow Face &

Lipstick, $23, at Shoppers Drug Mart.

Take lashes from tame to tubular with Tarte’s new thickening, sweatproof mascara that delivers a wave of curl for fiercely fannedout lashes (and helps curled lashes stay that way). TARTE Sea Surfer Curl Volumizing

Mascara, $30, at Sephora.

Body Powder, $52, at rmsbeauty.com. 30

COSMETICSMAG.COM | SPRING 2020

CLEAN BEAUTEA • • • • • • •

teaologyskincare.ca

Up to 99% Natural Ingredients Patented Technology Vegan and Cruelty Free Sustainable Packaging Clinically Proven Efficacy Dermatologically Tested Made in Italy

info@teaology.com

SKIN DEEP T h e n e w e s t i n s k i n c a re t h a t w o r k s — a n d h a p p e n s t o b e p re t t y c l e a n , t o o By Kate Kennedy

Maid of t he Mist

Home-Grown Hero

EMINENCE Mangosteen Revitalizing

VERIPHY 20/20 Eye Cream, $82, at

The Do c is In

Tea Party

Rejuvenate the skin and spirit with this naturally fragrant mist that tones, refines pores and gently exfoliates with red clover, gentle lactic acid and a melange of highly concentrated amino acids, bioflavonoids and antioxidants. Mist after cleansing to prep skin for serums or enjoy a little lift anytime throughout the day. Mist, $22, at select spas across Canada.

This heritage clean beauty brand continues to innovate with the purest natural ingredients possible. Dr. Hauschka’s new daytime Regenerating Oil Serum is formulated to firm skin and strengthen its natural barrier. With blackthorn oil and damask rose and carrot root extracts, this oil-serum hybrid is beautifully fragrant and inspires morning facial massage.

Shoppers Drug Mart (select locations)

Calm stressed-out skin with this endlessly versatile, tugfree balm that’s essentially the crowd-pleasing avocado of spring skincare. With 95% of its ingredients from natural origin, this botanically scented treatment (it does list “parfum” as an ingredient) makes a great SOS overnight mask, eye cream, lip balm or hydrating primer. (And that’s just for starters.)

DR. HAUSCHKA Regenerating Oil

TEAOLOGY Happy Skin All In One

Drunk in Lo ve

Ready, Set, Glow

Serum Intensive, $135, at Hudson’s Bay and Whole Foods.

It’s not just fun to say: F-Balm is also fun to use, thanks to teenytiny vitamin F (for “fatty acid”) capsules that burst upon application, imbuing a pleasantly cooling sensation. Already an Instagram favourite, F-Balm deeply calms, hydrates and repairs skin. DRUNK ELEPHANT F-Balm

Electrolyte Waterfacial, $68, at Sephora.

Tired eyes? Wake up to instant hydration and de-puffing from an award-winning Canadian-made eye cream. Repairing peptides and PhytoSpherix® glycogen re-energize skin cells to increase collagen, elastin and hyaluronic acid production. This sciencebacked brand gives back by supporting women in STEM.

Beauty Balm, $50, at Shoppers Drug Mart (select locations) and teaology.ca.

Get glowing overnight with this skin-smoothing serum. Its fairly intense 10% vegan lactic acid formula is balanced by sustainably sourced vegan squalene oil, making it gentle enough for those new to the acid exfoliation game. BIOSSANCE Squalene + Lactic Acid

Resurfacing Night Serum, $82, at Sephora.

COSMETICSMAG.COM | SPRING 2020

ALOE. hand picked, SUSTAINABLY SOURCED. Endorsed by Plant Experts at the Royal Botanic Gardens, Kew Herbal Essences® Aloe Collections have hand-picked, sustainably sourced, potent aloe from Tamaulipas, Mexico. It's gentle but strong and endorsed by the Royal Botanic Gardens, Kew. The hydrating, potent Aloe Collections are also PETA Cruelty-Free, made with certified renewable electricity, and include EWG VERIFIED™, sulfate-free shampoos for ingredient transparency and safety. The work for cleaner ingredients is done, and now sustainable is attainable. #PlantPowerInEveryShower

HEAD-TO-GLOW R e p a i r w i n t e r- w o r n h a i r a n d re v e a l g o rg e o u s , glow y s kin w i t h t h e s e f re s h f i n d s By Kate Kennedy

D rea m Crea m

S we e t F e e t

CAUDALIE Vinosculpt Lift & Firm Body

LOTUS AROMA Foot Care Repair Balm with

Undera r m Cha r m

Living Proof

Eyebrows may rise at the sight of firming body cream, but 96% of participants in a clinical study found skin firmer after using Caudalie’s new whipped moisturizer for 28 days, and 91% said skin was more toned. Firming iris extract and toning grape seed polyphenols may just be a magic combination. Cream, $53, at Caudalie.ca.

One of the best natural deodorants anywhere. Moon Sisters by Routine is gloriously creamy and effective with natural wetness absorbers, skin-soothing butters and oils, and a light floral-neroli scent. ROUTINE Moon Sisters Natural

Deodorant, $30, at Hudson’s Bay, Whole Foods Market, Well.ca, and select health retailers.

Natural AHA, $20, at Shoppers Drug Mart.

Intoxicating blue tansy gives this skin treat from The Detox Market’s homegrown brand its sublime aroma and oceanic allure. Aloe, sunflower seed oil and shea butter leaves skin soft and smooth—plus the company will plant one tree per jar sold. DETOX MODE Infinite Crème, $50, at

TheDetoxMarket.ca.

S uper Strengt h

Man e Me n de r

ATTITUDE Super Leaves Colour

RAHUA Leave-In Treatment Light, $63,

Reinvigorate locks with the natural antioxidants and healthy fats found in Attitude’s EWGcertified haircare collection, which is also hypoallergenic, cruelty-free and made in Canada. Select haircare varieties are now available in two-litre Bulk to Go containers that use 81% less plastic than original packaging. Nourishing & Strengthening Shampoo and Conditioner, $10, at select drugstores and retailers.

Tend to your tootsies with Lotus Aroma’s plant-based repair balm packed with blueberries, tea tree, olive oil and natural AHA (glycolic acid, lactic acid, citric acid, and malic acid). Formulated to heal, strengthen and prevent reoccuring calluses, odour and fungi—treat your feet to some pre-sandalweather TLC.

A lighter take on Rahua’s cult-hit cure-all, this treatment-finish hybrid is formulated for fine hair and full of healing plant-based properties—including rahua oil purchased fairly and directly from indigenous Amazonians. Only a small amount is needed to leave strands silken, shiny and protected from styling tools. at rahua.com.

COSMETICSMAG.COM | SPRING 2020

I AT OR GA NIC CULTIV

BLE EXT RA C

WI T

A LUA HV

R AT

S O RY TE

We asked a makeup artist... Actually, we asked two pro makeup artists and natural beauty educators for their thoughts on clean beauty J A C Q U E L I N E PA R K E R & A M A N D A G A N G O S O

Photos: Kristine Cofsky, The Portrait Sessions Photography

VANCOUVER-BASED MAKEUP ARTISTS Jacqueline Parker and

Amanda Gangoso co-founded The Green Beauty Collective as a passion project to educate and empower a natural beauty community in the digital space and IRL. This do-good duo each have over 10 years of experience as makeup artists and six years in the natural beauty space. (Jacqueline is also a hairstylist and owner of Vancouver’s Beauty Reawakened.) WHAT IS THE GREEN BEAUTY COLLECTIVE? J&A: The Green Beauty Collective

has morphed over the years. We began as a blog almost four years ago, which turned into an education hub and online and retail store. Our main focus has been education via our YouTube channel, hosting various events in Vancouver, and our blog. We’ve created a community by teaching 36

our customers and clients about how to choose the best products for themselves while keeping what they value in mind. We have recently closed down the online/retail store to focus more on education, consulting and our personal passions. WHAT DOES THE TERM “CLEAN BEAUTY” MEAN TO YOU? (IS IT DIFFERENT THAN “GREEN BEAUTY”?) J&A: We try to avoid using the

term “clean beauty.” We feel that there is a lot of fear-based marketing in the wellness industry, and using the term “clean” implies that all other products are “dirty.” Unfortunately, natural beauty is still inaccessible to many people because of the higher price point (compared to drugstore products). We would never want someone to think that they are using “dirty” products because they are not natural. We understand people

live different lifestyles and have different values and priorities; we want good quality products to be available to everyone. We encourage people to keep in mind that anyone can use any term for anything. Just because something is vegan does not make

CLEAN, GREEN, N AT U R A L — W H AT E V E R Y O U WA N T T O C A L L I T — BEAUTY IS SUBJECTIVE AND PERSONAL T O E V E RY O N E

it healthy, and just because something is “green” does not make it safe. Clean, green, natural— whatever you want to call it— beauty is subjective and personal to everyone. Everyone should identify and create their own

COSMETICSMAG.COM | SPRING 2020

IN THE BAG Find out what’s in natural makeup artists’ pro kits

JACQUELINE’S PICKS

GRAYDON Face Glow, $46, at Graydonskincare.com.

standards and hold to their own values and be responsible for the research that is necessary to understand if a product is right for them.

LOA SKIN Botanical Beauty Elixir, $59, at Loaskin.com and select boutiques across Canada.

J&A: Marketing is involved with

every brand, it’s tough to avoid. We at GBC have encouraged people to ask themselves, “Who is behind the brand? Does this brand support what I value? Animals, the environment, avoiding harmful chemicals, sustainable practices? Does this brand offer more than just ads, but education and support for their community?” By customers and advisors asking themselves these questions, they will figure out which brands to support and which to avoid. Sticking to our values means more meaningful and intentional purchases. — Kate Kennedy

”This is a makeup product I can’t live without. I use this on myself every single day and it is a staple in my makeup kit. It builds a subtle natural brow with very little effort. I find it’s quite foolproof for those who don’t use makeup often.”

ELATE Brow Balm, $28, at select spas and boutiques, Well.ca and Elatecosmetics.ca.

WHAT SHOULD BEAUTY BUYERS AND ADVISORS KNOW ABOUT CLEAN (OR GREEN) BEAUTY THAT THEY MAY NOT ALREADY KNOW?

”A beautiful glowy skinilluminating primer. On most days I just wear this product without foundation and it makes my skin look beautiful, glowy and healthy.”

”This is probably my favourite oil blend of all time. It is rich, earthy and keeps my skin clear and glowing. If I could only use one beauty product for the rest of my life, it would be LOA oil.”

A M A N D A’ S P I C K S WOODLOT Nourishing Facial Toner, $28, at select boutiques across Canada and Shopwoodlot.com.

LUNA NECTAR Heliophilia Glow & Fix Serum, $68, at select spas and boutiques across Canada and Lunanectar.ca.

SPRING 2020 | COSMETICSMAG.COM

”I love hydration. What I love about this product is the toner and HA in one bottle—super simple and extremely hydrating.” ”This serum is amazing for any skin type; the oils are healing, calming, [and] the squalene is hydrating. Smells amazing. I use it year-round.” 37

We asked a dermatologist... Find out what a top-rated dermatologist has to say about clean beauty. (Yes, we went there)

WE ASKED VAN CITY’S must-see

dermatologist Dr. Katie Beleznay —hailed as a “miracle worker” by patients—for her take on some clean beauty basics. When she’s not practising at Seymour Dermatology and Carruthers & Humphrey Cosmetic Dermatology in Vancouver, Dr. Beleznay is a Clinical Instructor for the Department of Dermatology at the University of British Columbia. WHAT DOES THE TERM “CLEAN BEAUTY” MEAN TO YOU?

Photo: Supplied

KB: The term “clean beauty” is not

defined by any regulatory body, nor is there universal agreement around what it means. The most common way I’ve seen it used is in reference to skincare products that do not contain a lengthy list of ingredients, some of which have been deemed toxic or harmful; however, the definition of what is “toxic or harmful” is still quite 38

controversial. Some decisions that something is harmful are not rooted in a lot of scientific evidence. Further, describing or labelling something as “clean” or “natural” is not regulated, and in fact, some of the so-called “natural” products or those using the buzzword “botanical” can, in fact, cause skin reactions like irritant or allergic contact dermatitis. THERE’S CERTAINLY CONCERN ABOUT THE SAFETY OF SOME INGREDIENTS...

KB: There has been some fear-

mongering when it comes to shopping for skincare products and not all of it is deserved. This is in part related to the clean beauty movement, but also a result of the wealth of skincare information available online, which is not all backed by science. One of the issues with this is that when an ingredient gets a bad reputation it often gets replaced with other

ingredients that may not be tested and have less evidence in terms of safety and effectiveness. DO ANY INGREDIENTS HAVE A BAD RAP THEY DON’T DESERVE?

KB: Preservatives such as para-

bens are one of the most disputed ingredients in skincare. However, preservatives are important to keep bacteria and mould from growing. They also stabilize products to prevent them from losing efficacy over time. Although there have been consumer concerns regarding endocrine disruption or carcinogenicity associated with parabens, definite evidence of their harm is lacking in the scientific literature, and many studies confirm their safety. They have also been shown to have a very low incidence of allergic contact dermatitis. The FDA investigated parabens and found that the concentration being used in cosmetics was safe. — Kate Kennedy

COSMETICSMAG.COM | SPRING 2020

Makeup powered by the best of nature, to bring out the best in you. Free from parabens, phthalates, petrolatum and SLS.*

Free from rules. Free your beauty.

Goodness Glows™ Tinted Moisturizer in Ivory, Multi-benefit Mascara in Black Brown, Matte Stick in Liquid Honey. * Formulated without parabens, phthalates, petrolatum and SLS. Copyright © 2020. Burt’s Bees. All rights reserved.

YOUR BEAUTY, SET FREE

BRANDS DOING GOOD

COSMETICSMAG.COM | SPRING 2020

Heritage brands and up-and-comers are making changes and commitments toward a cleaner, kinder world S U STA IN A B I L I TY Burt’s Bees, Eos, Weleda, and L’Occitane have all partnered with TerraCycle’s Canadian recycling program, which rewards participants with discounts or points that can be redeemed for charitable donations to non-profit organizations. Since December 2017, L’Oréal Canada has had a carbon-neutral plant and distribution centre in Canada, which specializes in hair colour and styling products for the North American market. Coty Beauty announced an updated sustainability platform in February, which includes committing 100% of packaging for new products to include recycled material or be recyclable, reusable or compostable by 2025. They also plan to switch to 100% renewable energy by 2030. As of December 2019, all Kiehl’s products have been reformulated without parabens (which will be replaced with effective alternatives). Kiehl’s products are also formulated without formaldehyde, phthalates, and methylisothiazolinone (MIT), and they employ a recycling rewards program for bringing empty bottles back to stores.

ETHICAL RESPO N S IBILIT Y

SPECIAL COLLECTIONS

In February, Amazon Beauty, purveyors of luxury brand Rahua, and environmental organization EcoAgents announced their financial commitment to supporting the procurement of property titles for the indigenous tribes and communities of the Amazon, whose ancestral rights to land have been historically violated and broken.

Herbal Essences new Bio:Renew collection of sulfate-, mineral oil-, and paraben-free haircare includes botanicals endorsed by the prestigious Royal Botanical Gardens, Kew and are made with zero manufacturing waste to landfill.

Nature-focused hair and skincare brand True Moringa has planted over two million trees and worked with over 5,000 small farming families in Africa.

In 2019, Clarins debuted its first-ever vegan range. My Clarins, aimed at 18 to 25-year-olds, is cruelty-free and includes some products of 88% natural origin.

Japanese ritual-inspired beauty brand Tatcha recently passed the milestone of funding three million days of school for girls in Asia and Africa, donated in partnership with Room to Read.

YSL Beauty’s new Pure Shots collection addresses common skin concerns like brightening, resurfacing and firming with potent serums free from common ingredients of concern.

In late 2019, luxury beauty brand Clé de Peau Beauté, owned by Shiseido Company Limited, pledged roughly $11.5 million to support UNICEF’s Gender Equality Program—the largest single contribution to the cause ever. Female-founded skincare brand Dermalogica has funded small loans to over 100,000 women entrepreneurs to start or grow their own business.

SPRING 2020 | COSMETICSMAG.COM

Cruelty-free brand CoverGirl launched its affordable vegan line, Clean Fresh, in late 2019. Female-founded Ayurvedic skincare brand Sahajan partnered with Plan International’s Because I am a Girl initiative to secure one day of school for a girl in a developing country per every Lip Karma lip treatment sold. — Kate Kennedy 41

S A L U T, B E A U T É

INTRODUISANT

Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

<< L’heure a donc sonné de découvrir les alliés cutanés qui nous accompagneront tout au long de la nouvelle saison.

À FLEU R DE PEAU

LES GRANDES INNOVATIONS beauté passent par les soins de plus en plus performants. Cette saison, les marques nous proposent des produits illuminateurs qui, dotés d’actifs super puissants, rehaussent rapidement l’éclat et la luminosité naturels de la peau. Les soins contour des yeux constituent un segment important de l’évolution observée en 2020. Grâce à leur pouvoir de régénération ultime, ils sauvent littéralement nos regards. Les nouvelles essences activent la lumière de la peau et les soins lifteurs en assurent la fermeté. Une autre tendance marquante qui fait une entrée remarquée dans l’aréna beauté réside dans les soins boosteurs d’énergie cellulaire. Avec toutes ces belles offres, nos visages ne pourront que rayonner. Faut-il « sauver la face » un pot de crème à la fois ? Pourquoi ne pas y aller fort et en essayer plusieurs ? Qui veut la fin prend les moyens !

COSMETICSMAG.COM | SPRING 2020

S A L U T, B E A U T É

LES AN T I - ÂG E

L E S CL A RI F IA NT S

L ES L I F TA NT S

DE LAURA MERCIER La Crème Parfaite

DE CLARINS Sérum intensif

DE SHISEIDO Crème Lift Fermeté

DE DIOR Sérum Super Potent C.E.L.L.

D’ESTÉE LAUDER Sérum Illuminateur

D’YSL Sérum Y Shape Pure Shots, 120 $

DE MARCELLE Crème de Jour Anti-âge

DE CAUDALIE Crème Éclat Éclaircis-

Soin Hydratant Multifonctions, 88 $ les 50 ml, disponible à Sephora

Energy Capture Totale, 290 $ les 50 ml, disponible aux comptoirs Dior Revival+ Ultra-Nutrition, 34,95 $ les 50 ml, disponible en pharmacie

LES E S S E N C E S

D’ESTÉE LAUDER Lotion Fraîche

force et éclat aux ferments de sakura Micro Essence, 124 $ les 100 ml, disponible à La Baie DE CHANEL L’Essence Lumière

Sublimage, 675 $ les 45 ml, disponible aux comptoirs Chanel

éclaircissant anti-taches, 92 $ les 30 ml, disponible aux comptoirs Clarins.

Rapide Perfectionist Pro, 148 $ les 50 ml, disponible à La Baie sante Vinoperfect, 79 $ les 50 ml, disponible à caudalie.ca

L ES YEU X

Enrichie Vital Perfection, 175 $ les 50 ml, disponible à Holt Renfrew Ogilvy les 30 ml, disponible au yslbeauty.ca DE RODIAL Huile liftante Pink

Diamond, 105 $ les 30 ml, disponible à la Galerie Beauté de Pharmaprix

PEAUX SENSIBLES

DE LA PRAIRIE Crème pour les yeux

DE BIODERMA Eau Micellaire

DE DERMALOGICA Sérum Yeux

D’OLAY Soin Hydratant apaisant pour le

Skin Caviar Lift, 625 $ les 30 ml, disponible à Holt Renfrew Ogilvy

BioLumin-C, 98 $ les 14 ml, disponible à dermalogica.ca

démaquillante Sensibio H2O, 19,90 $ les 500 ml, disponible en pharmacie visage à l’essence d’eau de Hongrie, 18 $ les 60 ml, disponible en pharmacie

DE GUERLAIN Crème Yeux

minimiseur des rides, 149 $ les 15 ml, disponible à Holt Renfrew Ogilvy SPRING 2020 | COSMETICSMAG.COM

S A L U T, B E A U T É

PRINT E M P S L UMIÈRE AU PROGRAMME DE ce printemps tant attendu, se trouve une beauté polyvalente, surprenante. Pour sûr, une petite touche de bonheur pour toutes et chacune. Les marques de beauté se sont données à fond pour nous inspirer et s’approprier les tendances. Tout y est : des brillants plein les yeux, des rouges sur toutes les lèvres, le grand retour du néon, un gros Go ! pour les brillants à lèvres et un effet bonne mine incontournable !

9. 8. 3.

1. DE CHANEL Enlumineur beige rosé Exclusive

Création Éclat du Désert, 80 $, disponible aux comptoirs Chanel

2. DE DIOR Fard à joues Dior Backstage Rosy

Glow nuance 001 Pink, 45 $, disponible aux comptoirs Dior

3. DE BURT’S BEES Brillant à lèvres nuance

Punch of pink, 9,99 $, disponible en pharmacie 4. DE GUERLAIN Perles de Poudre Météorites

Happy Glow, 77 $, disponible aux comptoirs Guerlain

5. DE CLARINS Lait bonne mine Milky Boost,

45 $, disponible aux comptoirs Clarins

6. DE GIVENCHY Fards à joues Prisma Blush

nuance Spicy, en édition limitée, 57 $ disponible à Holt Renfrew Ogilvy 7. DE GUCCI Mascara, 53 $, disponible à Holt

Renfrew Ogilvy

8. DE COVERGIRL Fond de teint nourrissant

Clean Fresh Skin Milk nuance 590, 12,99 $, disponible en pharmacie

9. DE LAURA MERCIER Rouge à lèvres teinté

Rouge Tendre nuance Adèle, 37 $, disponible à Sephora 44

COSMETICSMAG.COM | SPRING 2020

“

Toujours à la pointe, toujours battante, toujours rayonnante.” Claudia Maria Ferreira da Costa ESCRIMEUSE

NOUVEAU INNOVATION PRO-AGEING NUTRITION CLARINS 1

Pour que les peaux dénutries retrouvent tout leur éclat. Un duo d’actifs puissants, extraits du Marronnier d’Inde, stimule la diffusion des micro-nutriments au coeur de la peau. Elle retrouve vitalité et lumière.

Nutri-Lumière

Nourrir. Revitaliser. Illuminer.

LE + CLARINS 4 années de recherche, 240 formules testées et 3 partenariats scientifiques : une ténacité qui fait ses preuves.

POUR

87%

DES FEMMES, NUTRI-LUMIÈRE RÉACTIVE SIGNIFICATIVEMENT LA LUMIÈRE DE LA PEAU. CLARINS.COM 1. En faveur des peaux matures. 2. Test de satisfaction effectué sur 111 femmes après 14 jours d’utilisation du duo jour & nuit.

Fleur et Fruit du Marronnier d’Inde. Actifs nourrissants.

S A L U T, B E A U T É

L’ U N I V E R S DE CAMILLE j’ai eu Q : VOUS COLLABOREZ DEPUIS LE DÉBUT AVEC ISABELLE DOYEN. la chance d’interviewer à QUELLE EST VOTRE DYNAMIQUE DE Montréal l’héritière de la TRAVAIL À QUATRE MAINS ? QUELS réputée parfumeuse française SONT VOS RÔLES RESPECTIFS À LA Annick Goutal. Très gentille MAISON GOUTAL ? et tout autant intéressante, Camille Goutal m’a raconté R : En 1999, je n’avais que 24 ans son parcours olfactif et son et ma première fille était née un amour pour la maison de mois plus tôt, mais ma mère est décédée prématurément d’un parfum créée par sa mère. cancer. Je connaissais par cœur l’univers de ses parfums, même Q : VOUS AIMEZ LA PHOTOGRAsi je n’avais jamais imaginé y PHIE, MAIS VOUS ÊTES DEVENUE travailler. Je n’avais aucune CRÉATRICE DE PARFUMS. formation, mais l’associée de CES DEUX MÉTIERS ONT, JE toujours de ma mère, IsaCROIS, UN LIEN PROFOND, belle Doyen, était là pour tout CELUI DE CAPTURER UN m’apprendre. J’adore travailler MOMENT... avec Isabelle. Elle est posée, calme, mais elle sait ce qu’elle R : Absolument ! La photographie est un moyen de veut ! On se complète bien. On retenir la vie. Tout comme est le miroir l’une de l’autre. une photo, le parfum Nous partageons le goût des raconte lui aussi une mêmes matières premières et histoire. Il évoque infallitoutes les deux nous nous blement une émotion, un inspirons de voyages et de sentiment, qui ainsi peuvent moments d’émotion pour créer se perpétuer à l’infini. nos parfums. Travailler à deux L’AUTOMNE DERNIER,

permet entre autres, lorsque l’on bloque sur une formule, d’avancer et d’aller encore plus loin. On discute, on ouvre des pistes… Bref, ne pas formuler tout seul, c’est très stimulant.

dans plusieurs centaines de parfumeries, mais nous sommes très exigeants en matière d’agencement, d’accueil des détaillants. Pour ce qui est de la création, nous agissons de manière totalement libre et Q : QUELLES SONT LES ÉTAPES DE donc nous sommes toujours une CRÉATION D’UN NOUVEL OPUS ? marque de niche. On aimera R : D’abord, il faut laisser mûrir toujours créer du sur-mesure. l’idée de base. Ensuite, toutes les Nous veillons à nous montrer pièces du puzzle se mettent en jeunes et dynamiques, à faire place. Une fois la base créée, qu’ainsi la maison Goutal tour à tour nous composons la réussisse à suivre l’évolution signature olfactive, nous actuelle du marché tout en imaginons le rêve. gardant son authenticité. Q : ANNICK GOUTAL A ÉTÉ L’UNE DES PREMIÈRES MAISONS DE PARFUMS DE NICHE. COMMENT RÉUSSISSEZ-VOUS À ÉVOLUER DANS UN MARCHÉ FORTEMENT SATURÉ PAR LA TENDANCE ?

Q : POURRIEZ-VOUS NOUS ÉVOQUER UN SOUVENIR OLFACTIF DE VOTRE ENFANCE ?

De mon hospitalisation pour une brûlure à la main, j’ai gardé le souvenir d’effluves d’éther. R : Cela dépend de la façon dont J’aimais quand cette odeur se on définit une marque de niche. mêlait aux notes chyprées de Par sa distribution ou par sa Femme, de Rochas, le parfum création ? Si on la définit par la que portait mon infirmière. distribution, nous sommes entre J’espère embouteiller ce les deux. La marque est offerte souvenir un jour. R :

COSMETICSMAG.COM | SPRING 2020

S A L U T, B E A U T É

La Maison Goutal présente deux nouveaux parfums tout frais pour vous transporter dans des voyages olfactifs inoubliables :

DE GOUTAL Eau de Parfum Un Matin d’Orage, 225 $ les 100 ml, disponible à Holt Renfrew Ogilvy

PLONGEON EN EAUX FRAÎCHES QUI DIT PRINTEMPS dit renouveau. Et en écho aux promesses de matins ensoleillés, les grands parfumeurs ont travaillé à la création de nouveaux jus. Résultat : les eaux de parfum célèbrent avec nous la nouvelle saison. Délicieuses variations sur le thème de la fraîcheur, ces compositions olfactives plus légères n’en sont pas moins sensuelles. Pour que, comme les bourgeons, nous renaissions ! DE GUERLAIN Aqua Allegoria Flora

DE GOUTAL Eau de Parfum Encens Flamboyant, 225 $ les 100 ml, disponible à Holt Renfrew Ogilvy

DE MARC JACOBS Eau de Toilette Daisy

Petals, 59 $ les 20 ml, disponible à La Baie DE GIVENCHY Eau de Parfum L’Interdit

édition couture, 121 $ les 50 ml, disponible à Holt Renfrew Ogilvy DE DOLCE & GABANNA Eau de Parfum

Dolce Shine, 145 $ les 75 ml, disponible à La Baie D’ISSEY MIYAKE Eau de Toilette Eau D’Issey

IGO, 128 $ les 80 ml, disponible à La Baie

DE NARCISO RODRIGUEZ Eau de Toilette

Fleur de Musc for Her, 100 $ les 50 ml, disponible à La Baie

Cherrysia, 92 $ les 75 ml, disponible aux comptoirs Guerlain

D’AERIN Eau de Parfum Wild Geranium,

DE SERGE LUTENS Eau de Parfum Des Clous

DE DIOR Eau de Parfum Miss Dior Rose

pour une Pelure Les Eaux de Politesse, 165 $ les 100 ml, disponible à Holt Renfrew Ogilvy

SPRING 2020 | COSMETICSMAG.COM

142 $ les 50 ml, disponible à La Baie

N’Roses, 142 $ les 100 ml, disponible aux comptoirs Dior 47

1 Million, le nouveau Parfum

S A L U T, B E A U T É

La Beauté Du Futur « QUOI DE PLUS MODERNE qu’un visage au naturel ? Pas trop de maquillage, pas de retouches. C’est ça, la beauté du futur », affirme Marie-Hélène Lair. C’est à l’occasion d’un lunch au chic Hôtel Four Seasons de Montréal dédié à la présentation des nouveautés beauté de la maison Clarins que j’ai eu la chance de jaser innovation avec la directrice de communication scientifique internationale de la marque. Pour 2020, Clarins se lance dans un nouveau segment : l’innovation pro-aging, une gamme de soins dédiée aux femmes de 60 ans et plus. Quand j’ai demandé à la scientifique pourquoi Clarins, qui proposait déjà des soins pour tous les âges incluant des crèmes anti-âge très performantes, a décidé de lancer cette nouvelle gamme, elle m’a sans hésiter répondu que sa maman, même si elle disait adorer les crèmes déjà formulées par sa fille, sentait le besoin de formules garantes d’encore plus de confort. Marie-Hélène a alors demandé aux experts de son laboratoire de plancher sur la création d’une émulsion novatrice qui, au-délà de ses aspects galénique et sensoriel, comblerait l’épiderme des femmes plus mûres. Car les femmes de cette génération, tout en assumant leur âge, veulent se sentir belles et continuer d’afficher une peau en santé, hydratée et lumineuse. Il fallait donc absolument créer

un soin spécifique pour elles. C’est ainsi qu’est née la nouvelle gamme de soins Nutri-Lumière de Clarins ! « Les rides ne sont pas une catastrophe. Ce qui compte vraiment, c’est d’être bien dans sa peau, m’a affirmé la scientifique. Nous avons créé une formule dont le mariage parfait du confort et de la lumière redonne à l’épiderme sa luminosité. » Pour cette gamme, les chercheurs de Clarins ont misé sur deux actifs puissants issus du même arbre, le marronnier d’Inde, un symbole de longévité et de renaissance. L’association des extraits de sa fleur et de son fruit revitalise les peaux dénutries. « Les soins Nutri-Lumière sont incroyablement fondants et ils procurent à la peau un confort hors pair. Finis les tiraillements et les démangeaisons sournoises. Avec cette nouvelle gamme, Clarins célèbre les femmes matures qui n’ont jamais renoncé à mettre leur beauté en valeur », souligne Marie-Hélène. Pour la campagne de ce nouveau segment beauté de Clarins, on a fait appel à la superbe escrimeuse brésilienne Claudia Maria Ferreira da Costa, une femme accomplie dont la beauté lumineuse s’arrime parfaitement au message de la marque. « Il arrive un âge où les femmes se sentent libres d’être naturellement rayonnantes ! » a résumé en conclusion la merveilleuse ambassadrice de Clarins. On ne peut qu’être d’accord avec elle.

SPRING 2020 | COSMETICSMAG.COM

« Quoi de plus moderne qu’un visage au naturel ? Pas trop de maquillage, pas de retouches. C’est ça, la beauté du futur » — Marie-Hélène Lair, Directrice de la Communication Scientifique Internationale de Clarins

DE CLARINS Crème revitalisante lumière Nutri-Lumière Jour, 150 $ les 50 ml

DE CLARINS Émulsion revitalisante lumière Nutri-Lumière Jour, 150 $ les 50 ml

DE CLARINS Crème reconstituante intense Nutri-Lumière Nuit, 157 $ les 50 ml

DE CLARINS Lotion Jeunesse retexturisante Nutri-Lumière, 75 $ les 200 ml

CELEBRATE WITH US! The 2020 COSAs are on November 12 at the Fairmont Royal York in Toronto

Itâ&#x20AC;&#x2122;s the Canadian beauty industryâ&#x20AC;&#x2122;s biggest celebration of the year!

Every year, Cosmetics honours the best customer service in Canadian beauty retail. If you know an exceptional cosmetician, beauty advisor, fragrance advisor, dermo-cosmetics expert, demonstrator, trainer, vendor sales rep, drugstore team or department store team, visit Cosmeticsmag.com/cosa to submit your nomination. The deadline for nominations is June 12, 2020.

BECOME A SPONSOR To inquire about event sponsorship opportunities, please contact Jim Hicks at jhicks@cosmeticsalliance.ca

cosmetics

AWA R D C ATEGORIES

BEST SERVICE BY A DRUGSTORE TEAM

BEST SERVICE BY A DEPARTMENT OR SPECIALTY STORE TEAM

LIFETIME ACHIEVEMENT AWARD BEST SERVICE IN A DRUGSTORE Peer, vendor or retailer nominated

LIFETIME ACHIEVEMENT AWARD BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE Peer, vendor or retailer nominated

ROOKIE OF THE YEAR BEST SERVICE IN A DRUGSTORE Peer, vendor or retailer nominated

ROOKIE OF THE YEAR BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE Peer, vendor or retailer nominated

BEST SERVICE IN A DRUGSTORE Peer nominated

8 9 10 11 12

BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE Peer nominated BEST SERVICE IN A DRUGSTORE Retailer nominated BEST SERVICE IN A DEPARTMENT OR SPECIALTY STORE Retailer nominated BEST SERVICE BY A DERMO-COSMETIC EXPERT IN A DRUGSTORE Peer, vendor or retailer nominated BEST SERVICE BY A FRAGRANCE ADVISOR Peer, vendor or retailer nominated

BEST SERVICE BY A DEMONSTRATOR Peer, vendor or retailer nominated

BEST SERVICE BY A TRAINER Peer, vendor or retailer nominated

BEST SERVICE BY A VENDOR SALES REPRESENTATIVE Cosmetician, beauty advisor or fragrance advisor nominated

For category details and nomination instructions, visit Cosmeticsmag.com/cosa Entry deadline: Friday June 12, 2020

INGREDIENT 101

BEST IN BAKUCHIOL

NATURAL INSTINCTS I f re t i n o i d s a re too harsh for your complexion needs, n at u r a l a l t e r n ati ve b akuc hi o l i s here to s ave the day

By Lora Grady

Photos: Adobe.

SPRING IS IN BLOOM, bringing

fresh flowers and greenery along with it. Take a cue from Mother Nature’s rebirth and treat your skin to brighter, firmer skin with all-natural, super gentle bakuchiol. Found in the seeds of the plant Psoralea corylifolia in India, bakuchiol (its name is derived from the Sanskrit name for the plant, Bakuchi) is known for its antioxidant, antiinflammatory and anti-ageing properties. By increasing cellular turnover, the compound improves skin’s tone and texture, says Dr. Jane Wu, a dermatologist at Cleveland Clinic Canada in Toronto. Over the long term, bakuchiol improves the appearance of fine lines and wrinkles from natural aging and photo-ageing (sun damage). In fact, a recent study published in the British Journal of Dermatology showed that bakuchiol 0.5% cream applied twice daily was as effective as retinol 0.5% cream applied nightly when it came to reducing facial wrinkles; it also found bakuchiol was effective when it came to decreasing dark spots. “While structurally different, bakuchiol targets cellular pathways

These pre-soaked pads use bakuchiol and niacinamide to reduce the appearance of fine lines and wrinkles. INDEED LABS

Bakuchiol Reface Pads, $18, at Indeedlabs.com.

similar to those targeted by retinoids,” explains Wu. That’s why experts consider it to be a great sensitive-skin replacement for retinol, but many folks can benefit from bakuchiol, including those who struggle with acne and hyperpigmentation. That’s why so many brands are introducing the ingredient in their formulations, including Canada’s Indeed Labs. “We consider bakuchiol as retinol’s gentler, yet just as capable, younger cousin,” says Dimitra Davidson, president and COO of Indeed Labs. Its structure is different than retinoids, but it functions the same way. “Your body has genes and enzymes that naturally signal inflammation in the skin,” says Davidson. “Using products with bakuchiol can help reduce that signaling and fight against acne.” Since bakuchiol has not been shown to increase photosensitivity the way retinol does, it can safely be used in the morning as well as the evening. Davidson recommends applying it underneath a light layer of sunscreen or try face wipes that include the ingredient before moisturizer. See ya later, fine lines!

SPRING 2020 | COSMETICSMAG.COM

Stimulate collagen production and improve skin’s elasticity with this rejuvenating moisturizer. THE INKEY LIST

Bakuchiol, $10, at Shoppers Drug Mart.

Formulated with bakuchiol, AHAs and hibiscus flower extract, this gentle crème improves skin’s overall tone and texture. OLE HENRIKSEN

Goodnight Glow Retin-ALT Sleeping Crème, $71, at Sephora. 53

647-501-9777

WITH OVER 40 YEARS OF EXPERIENCE in the beauty

Mickey Tortorelli CEO and Founder of BeauteSchool Inc

INTRODUCING SEMINARII — THE NEWEST

industry, Mickey Tortorelli, CEO and Founder of BeauteSchool Inc. set out on a mission to develop a digital solution for training seminar management. In her quest, she worked with many brands to understand the processes and nuances, challenges and ‘wish-lists’ that brands experienced and desired in how they currently manage their seasonal training seminars. Beauty brands typically facilitate semi-annual seasonal workshops or seminars across the country, educating front-line beauty advisors on the latest product launches and brand training, so they are prepared with the knowledge and information they need to recommend and sell beauty products. Thousands of beauty advisors are trained in these seminars, making these education seminars a major administrative task for these beauty companies.

TECHNOLOGY FOR BEAUTY SEMINAR MANAGEMENT

In the past, there was no efficient way for companies to create seminar invitations, manage all RSVP’s, assess learners, evaluate effectiveness of seminars, check-in learner attendance, and collect data digitally.

And for many brands, managing seminars involved sales teams, training teams and admins - a coordinated effort that was time consuming, costly and stressful for all involved. All this, at best, would have to be done manually SPRING 2020 | COSMETICSMAG.COM

with a range of non-intuitive and basic software or worse by paper and pen – yes, some of us still plan seminars this way in 2020! These time-consuming repetitive tasks, as well as other beauty industry specific seminar training requirements, were taken into account in order to streamline all the processes involved in creating, managing and analyzing training seminars. After conducting an internal financial assessment, one beauty company found that it was spending over $30,000 annually in human resource hours to plan and organize and evaluate its seminars. What every brand was looking for was a simple, fast, intuitive, scalable, digital solution that would reduce the time, cost and stress of creating and managing seminars and Beauty Advisors registration - and it had to make sense for the industry. Seminarii is now saving brands 90 percent of the time beauty brands spend on seminar management. Every functionality on their wish list has been built into Seminarii - it is the seminar management solution every brand needs. For the beauty advisor, Seminarii provides one platform to RSVP and manage all their seminar attendance, rather than communicating with dozens of individual brand reps. Beauty advisors can join waiting lists, cancel, track, receive notifications and download certificates of completion for all the seminars they attend. Quite simply, Seminarii performs like an “automated seminar management assistant” saving sales teams, trainers and companies time and money so they can focus on growing their brands. 55

#WINKDay

WHO DO YOU WINK FOR? Help more women with cancer feel like themselves again.

#WINKDAY is June 11th Cosmetics Alliance Canada will match donations made to Look Good Feel Better through every #WINKDay fundraising event*.

For your office #WINKDay party kit, contact Dota at dcrawford@lgfb.ca Share your WINK on June 11th with #WINKDay and tag: @LGFBCanada The LOVE YOU program by Shoppers Drug MartTM will donate $5** for every #WINKDay post. *Cosmetics Alliance Canada will donate to a maximum of $25,000. ** Shoppers Drug Mart will donate to a maximum of $50,000

LOOK GOOD FEEL BETTERÂ® | REG CHARITY #13374 0316 RR0001

#BEAUTYGRAM

CLEAN & SERENE The Look: Old Hollywood, New Look Why We Love It: The slight shimmer on the eye gives Feldstein all the glam without any of the heaviness â&#x20AC;&#x201D; no contouring, no heavy brow and no powder.

Katey Denno is a professional makeup artist at the forefront of the fast-growing green beauty scene. She has made it her mission to source the best non-toxic products so her clients feel both gorgeous and good about what they put on their skin. She has created some show-stopping red-carpet looks and has over 40 how-to videos on her YouTube channel â&#x20AC;&#x201D; so we can get the look at home, and feel clean about it! By Stephanie Hicks

THE TALENT:

KATEY DENNO @kateydenno

Photos: Instagram.com/KateyDenno.

The Look: Skin Deep Why We Love It: Hydrating oil provides a flawless base and going light on the eye makeup creates a natural-looking, yet polished finish. The Look: Blushed to the Brows Why We Love It: The light feathering of blush that Katey has worked up onto the eyelids seems so simple, but it has us completely obsessed with this look. The Look: Colour Pop Why We Love It: Liquid shadow can be intimidating, but paired with a neutral face, the eyes pop. We love the colour choice and the application detailing. SPRING 2020 | COSMETICSMAG.COM

The Look: Spring has Sprung Why We Love It: The seasonally inspired lip colour is bright yet subtle, and Katey ties it into her cheeks by gently tapping the shade on the apples of her cheeks. Multi-use at its best! 57

INTRODUCING

NOV 12, 2020 TORONTO

An informative marketing driven conference to talk about the future of the retail beauty business in Canada. This ½ day event will feature four dynamic speakers who will share their insights with attendees that morning W H AT:

WHERE:

Royal York Hotel, Ontario Room, Toronto, Canada

Thursday November 12, 2020 Breakfast: 8:00-9:00, Speakers: 9:00-12:00, Lunch: 12:00-2:00 WHEN:

So beauty marketers, retailers & suppliers can talk about what effect on-line sales will have on our businesses, how advancements in Artificial Intelligence will effect our future, what’s next for our legacy retailers, new beauty trends and much more! W H Y:

MEET THREE OF OUR CONFERENCE SPEAKERS:

is a world-renowned futurist, researcher, and media celebrity. He leads the team Exponential Minds, an expert advisory firm that helps trillion-dollar companies, progressive governments and media shift their mindset from “what is” to “WHAT IF…” NIKOLAS BADMINTON

was the Global Chair for KPMG’s Consumer & Retail practice. During his 35+years at KPMG, Willy served as the auditor and adviser to many premier, international brands in the world within the Consumer & Retail sector. W I L LY K R U K

Vice President, Industry Advisor, Beauty at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. LARISA JENSEN,

JOIN OUR SPONSORSHIP PROGRAM

For more information + sponsorship opportunities please email:

Jim Hicks at JHicks@CosmeticsAlliance.ca