Cosmetics Magazine, The Beauty Expert Issue, Winter 2020

cosmetics

THE BEAUTY EXPERT ISSUE To a s t i n g B e a u t y A d v i s o r s f r o m c o a s t t o c o a s t + the winners of the 2020 COSA Awards

WINTER 2020

BEAUTY BUZZ 8

Golden Hour

'Tis the season to shine so we're turning to an oldie but a goldie.

NEW IN STORES 12 Must-Have Makeup 14 Superstar Skincare 16 Holiday Hits

2

INSPO 18 Wild & Untamed

This season favours full and fluffy over sleek and polished brows

19 Romantic Revival

A perfectly laid-back look for just about any occasion, the 'half-up, half-down' hair style enjoys a comeback

F E AT U R E 20 New Year, New Beauty

Feeling ready to make a resolution (or two)? You’re not alone. Get inspired with ideas and ensigns from beauty experts across Canada

25 Cheers to Beauty

Meet the 2020 COSA Award winners!

Director, Beauty Publications & Awards James R. Hicks Editor Alex Laws (On Leave) Creative Director Heather Marrin Sales & Production Director Stephanie Hicks French Beauty Editor Vânia Aguiar Beauty Editor Mishal Cazmi Trends Editor Lora Grady Features Editor Kate Kennedy Editorial inquiries: shicks@cosmeticsmag.com Advertising & event inquiries: jhicks@cosmeticsalliance.ca

Vol. 50, No. 4 — Winter 2020

Cosmetics Alliance President and CEO Darren Praznik Director, Finance & Administration Michele Follows

ADVISOR TOOLS 60 Salut, Beauté

In French, Vânia Aguiar gives the scoop on what’s hot in Quebec—and beyond!

67 Counter Talk

Stories of extraordinary service and creativity during an extra-unordinary year from BA's coast-to-coast

71 Ingredient 101

5

Publisher’s notes

7

Editor's letter

73

# ProWeLove

Brow specialist and cosmetic tatoo artist Shaughnessy Keely wows us with restorative transformations

Mushrooms make their way from our winter soups to our skincare routine

WINTER 2020 | COSMETICSMAG.COM

Manager, Digital Media & Communications Amy Sutherland Director, Media & Communications Susan Nieuwhof Manager, Membership & Administration Michele Davis Manager, Beauty Specialist Certification Program Diane Kozak Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

3

FROM THE

FOUNDERS OF

POLYHYDROXY ACIDS (PHAS)

HIGH-PERFORMING ANTIAGING MOISTURIZER FOR SENSITIVE SKIN

NEW

PHA Daily Moisturizer With dermatologist-grade ingredients to improve overall skin condition.

ANTIOXIDANTS

4% POLYHYDROXY ACIDS

(LILAC PLANT CELL EXTRACT & VITAMIN E)

Supports skin’s natural collagen and provides skin texture and firming benefits

Help protect against the visible effects of oxidative damage

©NeoStrata Company, Inc., 2020

LACTOBIONIC ACID

GLUCONOLACTONE

UP FRONT

PUBLISHER’S NOTE OVER THE PAST EIGHT MONTHS, the COVID-19

global pandemic has certainly caused major disruption.

The beauty industry has been particularly affected due to the changing habits of consumers and their reluctance to venture back into stores. The shopping experience has moved predominantly online as restricted testing is in place and social distancing is our new normal. Our beauty experts have had to reimagine ways to interact with their customers and come up with new ways to reach targets as firm sales plans are a thing of the past. Due to frequent mask-wearing, consumers are dealing with “maskne,” and shying away from purchasing certain skincare and makeup as it creates build up on the mask and irritates the skin. Eye makeup, however, is still a must-have on everyone’s list.

Here at Cosmetics mag, we have had to make changes as well, hosting our first virtual COSA Awards on November 12, where we recognized and honoured our frontline ambassadors for their great customer service. Friends, family and colleagues tuned in to see and hear from our winners, all featured starting on page 25 of this issue. In case you missed the online event, you can still catch each acceptance speech, embedded within each winner’s page.

We are also recognizing our frontline BAs in this issue (page 67) and we cannot thank them enough for their dedication and perseverance through these tough times. You will notice several ads dedicated to the incredible work they are doing.

I also want to take this opportunity to wish you all the very best for the upcoming holiday season. Our thoughts go out to you through these difficult times. Stay positive, wear a smile, let your passion be your guide and your dedication be your drive. We will all get through this – I promise!

Photo: David Hawes

Please stay well and healthy,

Jim Hicks, DIRECTOR, BEAUTY PUBLICATIONS AND AWARDS @JIMHICKSTWEETS

WINTER 2020 | COSMETICSMAG.COM

5

Double Serum

boosts the efficacy of your anti-ageing skin care.

OVER

88%

OF WOMEN AGREED!1

Vitality Multi-Active visibly smoothes fine lines and boosts your skin’s radiance.

Firmness Extra-Firming visibly reactivates the source of your skin’s firmness.

Density Super Restorative visibly replenishes, smoothes wrinkles and revives your skin’s radiance.

Luminosity Nutri-Lumière visibly revitalizes, intensely nourishes and restores your skin’s radiance.

CLARINS.COM 1. Satisfaction tests carried out on different ranges: 2 to 4 weeks Day Cream – all skin types + 2 weeks duo Cream & Double Serum; Multi-Active, 109 women / Extra-Firming, 103 women / Super Restorative, 113 women / Nutri-Lumière, 111 women.

UP FRONT

EDITOR’S LET TER IN THE STRESS AND TUMULT OF THE COVID-19 PANDEMIC, the

beauty industry is continuing its efforts to keep us beautiful. So this year’s COSA Awards were particularly meaningful as we paid tribute to the passion and dedication of our beauty advisors. Their role is fundamental: the beauty ecosystem begins with the expertise of our BAs. Their skills in skin diagnosis, along with their knowledge of product and technique, save many of our faces.

We could not let the pandemic ruin our COSA event celebrating this integral part of the industry. With a few tweaks, the COSA event was beautifully delivered via the web. And what a success it was!

Our BAs have met this challenging moment with grace and finesse, delivering the best of their savoir-faire and inspiring our consumers. They exemplify what the beauty industry does best – give meaning and joy to our everyday travails.

Beauty advisors go deep within themselves to reach out to others (see story, page 67). BRAVO! Cosmetics is all about positive vibes, so where would we be without our beauty pages to comfort and inspire? In this issue, we hope to spark your imagination with our beauty resolutions for the new year (page 20). And check out my interview (in French) with beauty powerhouse Aerin Lauder (page 64).

Beauty gives voice to individuality and strength. With that in mind, I wish you a great holiday season and a gorgeous 2021!

Vânia Aguiar, FRENCH EDITOR @VANIAAGUIAR12

WINTER 2020 | COSMETICSMAG.COM

7

BEAUTY BUZZ

Clockwise from top right: Model struts in gold armour at Paco Rabanne; Gold foil shimmers on foreheads at Preen by Thorton Bregazzi; Fingers receive a gold glitter treatment at Marni; Model poses with gold appliques set on a sparkling gold manicure at The Blonds; Gold capes drape over cocktail dresses at Michael Kors; Eyes twinkle at Gabriela Hearst.

8

@PACORABANNE

@PREENBYTHORNTONBREGAZZI

@MICHAELKORS

EVER A FESTIVE FAVOURITE, it's not much of a surprise that gold found its way onto fall and winter runways.

Yet, unlike some previous years, it wasn't just a supporting accent. This season, designers really went for it— went for the gold, that is.

At Michael Kors, gold cocktail-length dresses topped shimmering gold capes, and at Paco Rabanne, there was enough gold draped on models to spike stocks with head-to-toe amour, including headgear and hoods crafted from gold and silver chainmail.

Not limited to couture, gold found its place on eyelids; a two-tone cat-eye offered up a lot of drama at The Blonds, and glitter applied on top of shadow at Gabriela Hearst. At Preen by Thorton Bregazzi, gold took a turn for the extra bold, with models donning gold leaf foil above the brow and around the temples and at Marni, faces and fingers dripped in sparkling gold glitter.

As for the new year, we can expect to see gold continue its residency in our closets and vanities, with Shutterstock's trends report showing "Fortuna Gold" as a leading colour in 2021 and Pantone naming Marigold a hot shade for spring.

Here's to a golden era! — Heather Marrin

@GABRIELAHEARST

Golden Hour

@THEBLONDSNY @MARNI

COSMETICSMAG.COM | WINTER 2020

Thank you,

Canada’s Beauty Advisors.

You are all Heroes making a difference and we are grateful for everything you do.

ÂŽ

It’s more than a ribbon.

It unites us.

Our global community supports research, education and medical services.

See our impact: ELCompanies.com/BreastCancerCampaign #TimeToEndBreastCancer

NEW IN STORES M A K E U P | S K I N C A R E | H O L I DAY H I T S

Cozy Comforts

COOLER DAYS CALL FOR WARMTH all around, including our beauty rituals. Thankfully, there’s enough coziness to be had with a few choice winter must-haves. Light the Cardamom + Star Anise candle from Vancouver-based brand Homecoming and enjoy the spicy-sweet notes of ginger, vanilla and nutmeg. Philosophy’s Cozy by the Fire shampoo, shower gel and bubble bath, and The Body Shop’s Warm Vanilla Body Scrub are essential items for any bath ritual. And don’t forget a peptide and vitamin-packed hand cream by Nécessaire, a new-to-Canada brand that promises silky smooth hands. The weather may be unpredictable, but these cold weather staples will be a steadfast comfort.

— Mishal Cazmi HOMECOMING CANDLES Cardamom + Star Anise, $28, at HomecomingCandles.com.

PHILOSOPHY Cozy by the Fire Shampoo, Shower Gel & Bubble Bath, $24, at Shoppers Drug Mart.

THE BODY SHOP Warm Vanilla Body Scrub, $22, at The Body Shop.

NÉCESSAIRE The Hand Cream, $35, at Sephora.

WINTER 2020 | COSMETICSMAG.COM

11

Must-Have

MAKEUP 1.

From newly launched beauty brands to one-of-a-kind collaborations, these makeup launches will get your pulse racing

By Mishal Cazmi

3.

2.

8.

7.

4.

6.

5.

12

NEW IN STORES

1. Soft Touch

Add these new soft matte lipsticks from Lancôme to your fall beauty wardrobe.

Packaged in a classic gold case, choose from 16 different shades.

The lipsticks, which are infused with silky oils, hyaluronic acid and rose extract, give lips a soft blurring effect.

LANCÔME L’Absolu Rouge

Intimatte, $42, lancome.ca.

2. Fresh Start

Quo Beauty’s major makeover brings more than 1,000 newly formulated products and packaging to Shoppers Drug Mart.

The extensive offerings are all cruelty-free with affordable and ontrend must-haves like the Featherweight Cream Blush, which gives cheeks a soft flush of colour with a lightweight formula.

QUO BEAUTY Feather-

weight Cream Blush, $14, at Shoppers Drug Mart.

3. Prep School

5. Berry Good

ELIZABETH ARDEN

FRESH Sugar Velvet Tinted

Elizabeth Arden’s latest primer is a skincare and makeup hybrid, combining the best of both worlds. It works like a serum, delivering the skincare benefits of moisture-boosting ingredients like hyaluronic acid, while also prepping skin so that your makeup goes on silky smooth.

Flawless Start Hydrating Serum Primer, $50, at London Drugs and Shoppers Drug Mart.

Fresh’s newest Sugar Lip Treatment’s blackberry shade was inspired by co-founder Alina Roytberg’s childhood in Ukraine, where she’d climb wild mulberry trees and eat blackberries that would stain her lips. The hue can be worn as a soft stain or layered for a bold look.

BYREDO The Colour Stick,

6. Wonder Woman

8. The Artist

A whipped, light-as-air formula promises full lashes without weighing them down. The mascara also comes with a double-bristle brush—short bristles that deposit pigment at the roots, and long bristles that ensure even distribution.

L’ORÉAL PARIS Air

REVLON X WW84 Ultra

Volume Mega Mascara, $17, at mass market retailers.

WINTER 2020 | COSMETICSMAG.COM

Swedish fragrance brand Byredo makes its first foray into makeup.

The gender-neutral line was dreamt up by founder and creative director Ben Gorham and makeup artist Isamaya Ffrench. The multi-purpose Colour Sticks are a highlight in sixteen vanilla-scented shades that can be applied anywhere.

Lip Treatment SPF 15, $24, at Sephora.

Revlon’s limited edition collection pays tribute to Wonder Woman 1984. The superheroinspired collab includes four vibrant shades of Ultra HD Matte Lip Mousses that are both moisturizing and matte at once. They may not give you superpowers but they’re guaranteed to turn heads.

4. Arch Support

7. Dream Team

HD Matte Lip Mousse, $12, at Amazon.ca.

$42, at Byredo.com.

Celebrity makeup artist Mario Dedivanovic launches his own highly anticipated makeup line. Whether you’re a newbie or a pro, the 20-piece collection has something for everyone. Our favourite is the Master Metallics eyeshadow palette with its creamy formula and chrome finish.

MAKEUP BY MARIO

Master Metallics, $64, at Sephora.

13

Superstar

SKINCARE Whether you’re looking to combat dryness or banish dull skin, these are your winter MVPs

By Mishal Cazmi 1.

2.

7.

3.

8.

6.

4.

5.

14

NEW IN STORES

1. Into the Night

With its velvety texture, this night cream feels good to slather on and does good after you hit the sheets. Vitamin C meets botanical actives like ashwagandha and pomegranate to give skin a glow up so you make the most out of your beauty sleep.

ODACITÉ Crème de la Nuit,

$156, at The Detox Market.

2. Rosy Outlook

Infused with rose de mai, this gentle cleansing balm makes quick work of removing dirt and grime, while replenishing skin with nourishing ingredients like raspberry stem cell extracts, and tamanu and rosehip oils. Plus, each cleansing session will feel like dipping your nose in a bouquet of roses.

CHANTECAILLE Rose de

Mai Cleansing Balm, $120, at Holt Renfrew.

3. Power Up

No7’s latest overnight treatment is powered by a potent combination of retinol and peptides. Encapsulated in oils for stability and

better delivery, the retinol works on skin tone, texture and fine lines, while calming bisabolol helps counteract irritation.

Nº7 Advanced Retinol

1.5% Complex Night Concentrate, $42, at Shoppers Drug Mart.

4. Glow On

The Portland-born, California-based beauty brand Pacifica has been delivering vegan and cruelty-free products since its inception in 1996. It recently hit store shelves at Shoppers Drug Mart, bringing an extensive range of makeup and skincare like the Glow Baby Serum, which uses vitamin C and glycolic acid to brighten dull skin.

PACIFICA Glow Baby

Serum, $24, at Shoppers Drug Mart.

5. Kind Skin

Made with sensitive skin-friendly polyhydroxy acids (also known as PHAs), this lightweight moisturizer hydrates, improves skin texture and protects against environmental

WINTER 2020 | COSMETICSMAG.COM

aggressors with antioxidants like lilac plant cell extract and vitamin E.

beet, potato, burdock, kohlrabi, lotus root, ginger and yam.

NEOSTRATA PHA Daily

Energy Masks, $3 each, Innisfree stores in Toronto.

Skin Moisturizer, $49, at Shoppers Drug Mart.

6. Cleansing Time

Launched last year, Clarins’s vegan skincare range expands with the addition of a micellar cleanser. The plant-based formula harnesses moringa extract to remove pollution particles, and organic golden gentian to soothe and soften skin. Plus, the soft fruity-floral scent makes a mundane task much more pleasing.

INNISFREE Jeju Root

8. Life of Pai

First launched in 2007, the clean beauty brand for sensitive skin has relaunched with a new look and a renewed focus on sustainability.

Take its bestselling Rosehip Oil, which comes with the same blemish, dryness and dullness tackling formula, but now with improved packaging and recyclability.

PAI Rosehip Oil, $49, at The

Detox Market.

MY CLARINS Re-Move

Micellar Cleansing Water, $24, at Sephora and Clarins.com.

7. Back to the Roots

Load on veggies in sheet mask form.

Innisfree’s Jeju Root Energy Masks use an eco-friendly extraction oil infusion method to give skin the benefits of good-for-you root vegetables grown in Jeju Island. The masks are available in carrot,

15

NEW IN STORES

Holiday

HITS 1.

‘Tis the season of swoon-worthy beauty picks that will make great gifts—for you or someone you love

By Mishal Cazmi

2.

3.

1. Let There Bee Light

Guerlain’s iconic Météorites gets a festive upgrade in a limited-edition Golden Bee holiday collection, with the gold packaging paying homage to the French beauty brand’s emblem. The powder also includes a new gold-pearl colour for the perfect golden glow.

GUERLAIN Météorites Golden Bee, $77,

at Holt Renfrew.

4.

5.

2. Dew More

You can thank celebrity makeup artist Charlotte Tilbury for this shortcut to getting that supermodel glow with minimum effort. Infused with pearlescent pigments and lightweight oils, this face and body highlighter gives just the right amount of sheen.

CHARLOTTE TILBURY Hollywood

Superstar Glow Highlighter, $65, at Sephora.

GIVENCHY Black to Light Palette, $66,

at Sephora.

5. It’s In The Bag

You can never have too many lipsticks – especially if they come dressed up in a gold pouch. NARS delivers a trio of wear-anywhere lipsticks in Toléde, a satin pink rose; Pour Toujours, a matte pink; and Orgasm, the brand’s iconic peachy pink hue.

NARS Lip Uncensored Lipstick Set,

$60, at Hudson’s Bay and Nordstrom.ca.

6. On A Roll

Add this perfect plum polish to your manicure rotation. The eye-catching colour and bottle is featured in Dior’s Golden Nights holiday collection, which is part fairy tale and part rock ‘n’ roll in its colour palette.

DIOR Diorific Vernis in 997 Dark Nights,

SEPHORA COLLECTION Mini Facial

$33, at Hudson’s Bay.

16

Embellished with Givenchy’s signature stars, this eyeshadow dazzles in every way. With three matte and satin shades, it uses different-sized mother-of-pearls to reflect light.

Get your glowiest skin with the help of the Sephora Collection’s mini facial massage rollers. The set comes with three rollers, each one with its own special properties – rose quartz best known for self-love, howlite for its relaxing energy, and blue aventurine to promote calm.

3. Plum Perfection

6.

4. Guiding Stars

Roller Set, $33, at Sephora.

COSMETICSMAG.COM | WINTER 2020

PROUD SPONSOR OF

2020 COSA AWARDS Double Serum Boosts the efficacy of your anti-ageing cream.

Vitality

Firmness

Density

Luminosity

“

Congratulations to all winners for their passion and dedication.”

@FASHION_EAST

Wild & Untamed

@ZOEISABELLAKRAVITZ

Photos: Instagram.

FULL FLUFFY BROWS @FENDI

Y O U O F F I C I A L LY H AV E P E R M I S S I O N to spend less time fussing over polished, sleek Instagram brows this winter in favour of fluffy, naturallooking brows. As seen on Fendi and Fashion East’s runways during London Fashion Week Fall/Winter 20/21, the look is easy to achieve with just a few key products and pro tips.

“Fluffy brows are a great way to really open up the eyes,” says Toronto-based makeup artist Veronica Chu. First, comb your eyebrows upward to get the shape. Then apply eyebrow gel to add tint and depth, and to keep them in place. “Brush on the gel in an upwards motion, starting in the middle and working toward the ends of the brows, as hair is generally lighter in those areas,” says Chu. Then, go back to the front of the brows and apply the same way. As a last step, Chu recommends using a sharp brow pencil to add hair-like strokes, filling in gaps and making brows look fuller.

— Lora Grady

Trend Nº 1

BEST FOR:

An early-morning virtual meeting

Tool Kit

Clockwise from top left: Brushed-up

brows took centre stage at Fashion East’s F/W 20/21 runway show; fresh-faced actress Zoe Kravitz shows off her envy-inducing eyebrows; a model walks Fendi’s F/W 20/21 runway with show-stopping bold brows.

18

MAKE UP FOR EVER

274 Double Ended Eyebrow Brush, $37, at Sephora.

COVERGIRL

Easy Breezy Brow Micro-Fine + Define Pencil, $10, at Shoppers Drug Mart.

BENEFIT COSMETICS

Gimme Brow + Volumizing Eyebrow Gel, $32, at Sephora.

COSMETICSMAG.COM | WINTER 2020

@CHANELOFFICIAL

TREND TO TRY

Photos: Instagram.

@CAMILACOELHO

THIS LOOSE, FLOWING STYLE has made a comeback, appearing on Chanel’s Fall/ Winter 20/21 runway and at Tory Burch’s ready-to-wear autumn/winter show. It’s a simple, perfectly laid-back look for just about any occasion.

“Natural, slept-in hair is key for making this look modern and cool,” says Toronto-based hair and makeup artist Cia Mandarello. Embrace your hair’s texture, whether it’s straight with a wave or super tight curls. Amplify your locks with a curling iron if needed.

Apply dry shampoo to the root of your crown for a boost; for finer hair, apply volumizing powder to your entire crown.

“Work the product in with your fingertips to create textured volume—nothing perfect, says Mandarello. Next, “pull the sides up and secure with an elastic. If you’re adding a clip, secure your hair flat against your head with bobby pins first.” Keep a few baby hairs or tendrils around your face for a softer, more relaxed look. — Lora Grady

@TORYBURCH

Romantic Revival

BEST FOR:

A holiday dinner with the fam

Trend Nº 2

H A L F - U P, H A L F - D O W N Tool Kit

Clockwise from top left: Models at

Chanel’s F/W 20/21 runway show rocked loose, flowing locks; a model wears an equestrian-inspired look at Tory Burch’s F/W 20/21 show; fashion and beauty blogger Camila Coelho in a laidback look.

OGX

Charcoal Detox Dry Shampoo, $10, at Shoppers Drug Mart.

WINTER 2020 | COSMETICSMAG.COM

MADEWELL

Oversized Bow Hair Tie, $26, at Madewell.com.

DESIGN.ME

Puff. Me Volumizing Powder, $22, at DesignMeHair.ca.

19

New Year, y t u a e B New Feeling ready to make a resolution (or two)?

Yo u ’ r e n o t a l o n e . G e t i n s p i r e d w i t h i d e a s a n d insights from beauty experts across Canada

By Kate Kennedy

Future-Foc u s ed “My beauty resolution for 2021 is to invest in more special treatments at home [and] learn different rituals.”

–MILEVA STOILOV

Cosmetics Sales Manager, Holt Renfrew

“We can all agree 2020 has changed us all in many ways. My beauty resolution for 2021 is self-care, taking the time to care for my skin and myself. Time affluence will be part of my 2021 lifestyle, enjoy the moment for a facial, relax during a mask routine and not feel guilty.”

LANCÔME Absolue The Regenerating Brightening Cream Mask, $35, at Lancome.ca

SMASHBOX Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF, $48, at Sephora

–EYMAN HAKOOZ

L’Oreal Luxe Account Executive

IN WITH THE NEW

“My beauty resolution for 2021 is to accept myself. My best friend of 27 years passed away from cancer in 2018 and I lost my hair from the stress. It’s starting to grow back (about 1 ½ inches), but I don’t look anything like I used to. My resolution is to accept the new me and let go of the old one.”

H o n o u r t h o s e re s o l u t i o n s with these new beauty finds a n d c u l t f a v o u r i t e s i n s p i re d by our beauty panel

–MARION SMITH

Demonstrator, Clarins Canada

“Always put your best face forward with at least tinted moisturizer, concealer, blush and mascara!... I will do my full skincare regime at night! Not wearing makeup when working from home is not an excuse to skip it!”

–MARY NEDAKIS

Director, Sales & Marketing, Laura Mercier

LAURA MERCIER Tinted Moisturizer Natural Skin Perfector, $59, at Shoppers Drug Mart

“My calendar is going to be on overload in 2021, but this girl won’t be caught unprepared. I feel we could all stand to go back to the basics of skincare. In my 25 years in the cosmetics industry I have always said, ‘The best skin I have seen uses AHAs and sunscreen religiously.’ I think we need to stop chasing the latest and greatest and remember why certain ingredients never leave the market: because they are tried and true.”

–CHERYL ROSS

Beauty Boutique Manager, Shoppers Drug Mart WINTER 2020 | COSMETICSMAG.COM

VICHY Idéal Soleil Ultra-Fluid Face Sunscreen Lotion, $27, at Vichy.ca

JO MALONE LONDON Lilac Lavender & Lovage Candle, $160, at Holt Renfrew

21

Become 30% More Powerful Against Aging Factors.* Experience smoother, more resilient and radiant skin.

Strengthen skin’s inner defenses with ImuGeneration Technology™ and Reishi Mushroom Extract. Prevent damage** from the stresses and strains of city life. Fight future signs of aging.

Ultimune Power Infusing Concentrate #ALIVEwithBeauty

With warm congratulations from Shiseido Canada to the

2020 COSA nominees and winners, thank you for providing every customer with service that exceeds expectations.

*Clinically tested on 41 women over 28 days. **Skin dryness.

Hello, H ABITS

CLARINS Hand and Nail Treatment Cream, $35, at Hudson’s Bay

“I would like to create a habit of trying things I haven’t, both in skincare and makeup. Keep it fresh… One old habit I would like to break is forgetting primer a lot (so many steps in the morning!).”

“My wellness resolution for 2021 is a focus on health, safety, wellbeing and naturalness. Not only will it be important for me to get more sleep, exercise and consume less meat and more plant-based foods, it is becoming clear health is the future of beauty. As a result, science-led beauty and products will be my go-to moving into 2021.”

–AMARIS CRAWFORD

Beauty Boutique Manager, Shoppers Drug Mart

“I’d like to create the habit of being able to slow down and relax, unwind at the end of the day to take time for myself.”

LA ROCHE-POSAY Effaclar Anti-Aging Face Serum, $42, at Laroche-posay.ca

Associate Manager, Hudson’s Bay

EDITOR’S PICKS Nothing inspires resolve like a product that delivers results. Here are a few finds inspired by our beauty experts

SOAK BATH CO. Lavender Bath Salts, $40, at Hudson’s Bay

–HEILA FAJARDO SHEARMAN

Western Regional Trainer, Clarins Canada

Photos: Adobe.

“I would really like to get in the habit of a scheduled time to clean my makeup brushes on a biweekly basis. I know this will make a huge difference in the way my products are applied, but [it will] also ensure my skin is not exposed to more dirt and bacteria, which can accumulate over time in the synthetic hair of my brushes.”

–ALICIA LEFEBVRE

–RANDENE RIZZUTO

Account Executive, La Roche-Posay & Dermablend Professional

“My wellness resolution for 2021 is to practice more self-compassion.”

–SUANNE HESSE

“My new habit is to make sure the computer gets turned off and I get to bed early. Instead of channel surfing, I open a book and read. My ‘new love’ habit is to mix my face oil (Clarins Blue Orchid Face Treatment Oil) with my hand cream (Clarins Hand and Nail Treatment Cream) and massage it into my hands and cuticles. The aromatherapy helps me sleep and my hands are baby soft when I wake up. My [third] new habit is sleeping on silk pillowcases to prevent wrinkles and frizzy hair!”

Well, well, WELLNESS

–JAIME ASSAD

Field Executive, Aramis Designer Fragrances, Estée Lauder Companies Inc.

“My wellness resolution is to drink more water. Anyone can apply skincare, slap on some foundation and call it a day, but without taking care of yourself from the inside first, you may not be satisfied with your results. Hydration is one of the biggest beauty hacks out there. Your skin should be nourished from within, and that is where you will see a huge difference in how your skincare and makeup look throughout the day.”

–SARAH KNAPP

Associate Manager, Cosmetics, Hudson’s Bay

“Do my best to savour the mornings and put digital devices aside for the first 30 minutes of my day. I think of this as my time to get ready to be my best self for the day.”

–TERESA MALTA MANNA 17oz Vogue Glossy Water Bottle, $20, at Hudson’s Bay

Dermo-Cosmetic Education Expert, Vichy, La Roche-Posay & Dermablend Professional WINTER 2020 | COSMETICSMAG.COM

Clarins Regional Sales Director

“Take good care of you—if you don’t, nobody will. It starts with you.”

–FRANCINE MASSICOTTE

Field Sales Director, Smashbox/ GlamGlow 23

A SPECIAL THANK YOU TO OUR BEAUTY EXPERTS, FOR YOUR COMMITMENT AND SUPPORT DURING THESE UNPRECEDENTED TIMES.

s r e e h C

y t u a e to B

Copy: Kate Kennedy

Raise a glass for beauty’s brightest stars— the winners of the 2020 Cosmetics Outstanding Service Awards!

WINTER 2020 | COSMETICSMAG.COM

25

C O N G R AT U L AT I O N S T O ALL OF THE 2 0 2 0 C O S A F I N A L I ST S TEAM FINALISTS

Hudson’s Bay, Chanel, Calgary Hudson’s Bay, Clarins, Edmonton Hudson’s Bay, Clinique, Brampton, Ont. Hudson’s Bay, Clinique, Brossard, Que. Hudson’s Bay, Clinique, Kingston, Ont. Hudson’s Bay, Clinique, Winnipeg Pharmaprix #58, Montreal Shoppers Drug Mart #152, Truro, N.S Shoppers Drug Mart #193, Saint John, N.B. Shoppers Drug Mart #2005, Dieppe, N.B. Shoppers Drug Mart #2023, Bedford, N.S INDIVIDUAL FINALISTS

Allison Bungay, Shoppers Drug Mart #129, Dartmouth, N.S. Alysha Yao, Chanel, Hudson’s Bay, Richmond, B.C. Amy Andruik, Clarins, Calgary Amy Luu, Fragrance, Hudson’s Bay, Burnaby, B.C. Andrea Fontes, Shoppers Drug Mart #105, Summerside, P.E.I. Angie Semple, Dior, Toronto Annemarie Van Meer, Dior, Hudson’s Bay, Toronto Annette Noseworthy, Shoppers Drug Mart #115, Stephenville, Nfld.

April Cheng, Clé de Peau, Holt Renfrew, Vancouver Ashley Chan, London Drugs #56, Burnaby, B.C. Barb Barr, Shoppers Drug Mart #269, Victoria, B.C. Chelsea Mac, Shoppers Drug Mart #243, West Vancouver Claire Smith, Clinique, Hudson’s Bay, Vernon, B.C. Colette Greenlaw, Shoppers Drug Mart #195, Saint John, N.B. Diana Dang, Fragrance, Hudson’s Bay, Chestermere, A.B. Diane Efstathiou, Laura Mercier + Shiseido, Markham, Ont. Dionne Lafond, Shoppers Drug Mart #1362, Toronto Donna Paty, Kiehls, L’Oréal Academy, Toronto Elaine Ko, Chanel, Holt Renfrew, Vancouver Emilie Gosselin, Pharmaprix, Quebec

26

Emma Lo, Estée Lauder, Hudson’s Bay, Winnipeg Emmy Nunung Sumarni, Clinique + Estée Lauder, Hudson’s Bay, Gatineau, Que. Fiona McGrath, Shoppers Drug Mart #194, Saint John, N.B. Frances Daley, Shoppers Drug Mart #194, Saint John, N.B. Gabriela Quaglia, Shoppers Drug Mart #2008, Halifax Gina Villanueva, Estée Lauder, Hudson’s Bay, Winnipeg Hailey Rodgers, Shoppers Drug Mart #1306, Arnprior, Ont. Ioana Moisi, Clinique, Hudson’s Bay, Calgary Joanna Porco, Fragrance, Hudson’s Bay, Oshawa, Ont. Josh Roy, Fragrance, Hudson’s Bay, Toronto Kari Daniels, Estée Lauder + Clinique, Hudson’s Bay, Oshawa, Ont. Kathreen Aguinaldo, Bobbi Brown, Hudson’s Bay, Winnipeg Kathy Morin, Rexall #1529, Kingston, Ont. Kennedy Carrigan-Warner, Shoppers Drug Mart #2023, Bedford, N.S. Kenny Wilson, Fragrance, Hudson’s Bay, Calgary Kim Element, L’Oréal Canada, Montreal Klaus Skowron, Shoppers Drug Mart #730, Waterloo, Ont. Kristy Arseneau, Rexall #638, Petawawa, Ont. Lara Saqqa, Shoppers Drug Mart #0622, Ottawa Laurie Reed, Shoppers Drug Mart #1337, Thunder Bay, Ont. Linda Adams, Smashbox + Glamglow, Calgary Lindsay Wrathall, Shoppers Drug Mart #150, Sydney, N.S. Lois Brandon, Lancôme, Hudson’s Bay, London, Ont. Lolita Villamor, Fragrance, Hudson’s Bay, Toronto Marita Canedo, Fragrance, Hudson’s Bay, Brampton, Ont. Mary Jo Camara, Clarins, Hudson’s Bay, Etobicoke, Ont.

Maryam Khan, Shoppers Drug Mart #705, Brampton, Ont. Maryse Cloutier, Brunet Place, Quebec Mercedis Rafuse, Shoppers Drug Mart #139, Bridgewater, N.S. Michel Daigneault, Clarins, Laval, Que. Mojgan Emamian, Lancôme, Hudson’s Bay, North York, Ont. Nada Radeta, Shiseido, Hudson’s Bay, Calgary Nada Vujic, Sisley Paris, Holt Renfrew, Mississauga, Ont. Nadia Belhaoussine, Christian Dior, Hudson’s Bay, Montreal Pat Bachmann, Fragrance, Hudson’s Bay, Winnipeg Patricia Craig, Clarins, Hudson’s Bay, Vancouver Radana Horton, Clinique, Hudson’s Bay, Calgary Ranibala Kshetrimayum, Estée Lauder, Hudson’s Bay, Calgary Rosalee Crook, Clarins, Toronto Ruthanne MacIntyre, Shoppers Drug Mart #134, Halifax Sabrina Yasmine Ferdi, Clé de Peau, Holt Renfrew, Montreal Sandra Beliveau, Fragrance, Hudson’s Bay, Montreal Sandra Bracken, Rexall #1028, Guelph, Ont. Sasha Sharpe, Shoppers Drug Mart #2031, St. John’s, Nfld.

Shany Girouard, Pharmaprix #1838, Montreal Stefanie Schultz, Shoppers Drug Mart #1032, Sarnia, Ont. Stephanie Falardeau, Lise Watier Tia Lu, Clé de Peau, Holt Renfrew, Toronto Victoria Shaw, Dior + Clarins, Hudson’s Bay, St. Catherines, Ont. Vivian Yousif, Clarins, Hudson’s Bay, Edmonton

WINTER 2020 | COSMETICSMAG.COM

B E ST S E RV I C E I N A D R U G ST O R E BY A T E A M I N THEI R WORDS WHAT’S THE SECRET TO YOUR TEAM’S SUCCESS?

Good communication so that expectations are clear and the team feels empowered to be their best!

WHAT’S THE BEST PART OF YOUR JOB?

Building relationships with our clients, which turns into a community. Being at work turns into being with friends and family.

WHAT’S THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE RECEIVED?

To get out of my own way, and stop self-doubting.

A dear friend and mentor is always reminding me to keep following it.

SHOPPERS DRUG MART, QUISPAMSIS, N.B.

HAS THE PANDEMIC CHANGED YOUR VIEW OF DAILY

BEAUTY RITUALS? Yes, definitely a bigger focus on eye makeup, and more masks or treatments to keep away the “maskne.”

Team members: Kate Howe, Ann Cox, Kelly Brown, Suzanne Keleher, Lynn Coates, Jenna Flight, Jessica Ramsay & Emma Johnston This fabulous team of eight specializes in creating lasting connections with customers and producing wildly successful events, such as one very lucky girl’s mermaid and unicorn birthday party, and a Beauty Boutique grand opening that had customers lined up down the street! Kindness is at the heart of this team. Each spring, they reach out to a local high school to offer free makeup applications for teens who may not otherwise enjoy one for prom—giving them an extra special boost on their big night.

28

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

FOR HELPING US LOOK GOOD, FEEL GOOD AND DO GOOD.

Our congratulations to all our nominees and winners of this year’s COSA Awards. Thank you for your wonderful work and the beautiful experience you provide to customers every day.

From all of us at Shoppers Drug Mart

SHOPPERSDRUGMART.CA

B E ST S E RV I C E I N A D E PART M E N T ST O R E

BY A T E A M I N THEI R WORDS WHAT IS THE SECRET TO YOUR SUCCESS? My mentor,

my account executive, Rhonda. She led me into the beauty industry and gave me love, confidence, support, care— anything you can name from a mentor, family [member] and friend. She made me feel acceptable in Canada as a new [immigrant]. I’m really eager to share and spread this love to my team and to my customers! —Weiting Mo WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

CLARINS COUNTER HUDSON’S BAY EDMONTON Team members: Weiting Mo, Li Zhang, Nahid Ahmadpour, Pariya Pourbedin, Junxiao (Helen) Shi Outstanding customer experience is just the start for this fab five. Led by Weiting Mo, known for her easygoing personality and incredible organization, this team achieves amazing results, including growing sales by 18% and reaching Clarins’ Half Million Club.

Whether they are producing fabulous galas for clients to discover and sample new products or taking extra care of customers who may be in need of a pick-me-up, this team brings inspiration, enthusiasm and attentiveness to every experience they create.

I had a senior lady who had a speaking disability and was looking for a good eye cream. Although English is my second language, I spent a good amount of time with her and tried my best to give her my best advice. It ended with her buying the full package skincare routine, but the best thing out of this story is my long-lasting relationship with her. She emailed HR [in appreciation of ] my quality service and brought her family to me (her son and grandchildren), with a complimentary chocolate box. —Pariya Pourbedin WHAT’S THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE RECEIVED? When I was little, my mother gave

the best piece of life advice. I always [want] to finish things by myself. However, not everything [can be done] alone, and I always [cried] when I failed to do it. My mother told me, “You don’t have to do it alone.” It really helped me for my school and career. I am not alone, we can work as a team and it makes everything a lot easier and better. —Junxiao (Helen) Shi

WATCH COSA ACCEPTANCE SPEECH

30

WINTER 2020 | COSMETICSMAG.COM

CONGRATULATIONS

“

Your drive, passion and determination inspire us all!”

WEITING MO, HELEN SHI & PARIYA POURBEDIN BEST SERVICE BY A DEPARTMENT STORE TEAM Clarins, Hudson’s Bay Southgate Centre, Edmonton, AB

PATRICIA CRAIG BEST SERVICE BY A DEMONSTRATOR Clarins

B E ST S E RV I C E I N A D R U G ST O R E L I F ET I M E AC H I E V E M E N T IN HIS WORDS The feeling of satisfaction that I did the best I could to help my customers. In addition, I appreciate all the positive feedback that I have received from clients who have trusted and supported me over the past 30 years.

WHAT IS THE BEST PART OF YOUR JOB?

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

My favourite customer story is when a father and his young daughter were shopping for a gift of fragrance and cosmetics for her mother. What I will never forget was her happy smile and the look in her eyes after it was gift-wrapped and put in gift bags with tissue and bows. This is why I love my job.

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY

KLAUS SKOWRON SHOPPERS DRUG MART, WATERLOO, ONT. Since the beginning of his career in beauty, Klaus Skowron has gone above and beyond to help customers feel heard, understood—and special. His incredible knowledge base, compassionate heart and courteous service have always set him apart, but were even more appreciated during the pandemic.

Klaus’s kindness has meant so much to so many this year, including taking extra time to track down particular products, calling clients to check how they are doing, or personally delivering items to an isolated client’s home—all without missing one day of work!

32

We saw a shift in our cosmetics business, gearing towards more “do it yourself” at-home treatments. People are still nervous to go to salons and spas and trying to battle new skincare concerns, such as “maskne.” I feel now more than ever the need for us to slow down and truly make self-care a priority every day.

BEAUTY RITUALS?

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

Servicing people and doing it in beauty Groupe Marcelle CONGRATULATES all 2020 COSA NOMINEES and WINNERS. Understanding people’s needs and surpassing their expectations on a regular basis is key for receiving this outstanding honor. We applaud your high level of care and achievement. We are proud to salute your work, commitment and passion for the cosmetic industry.

CONGRATULATIONS and THANK YOU! PROUD SPONSOR OF THE 2020 COSMETICS OUTSTANDING SERVICE AWARDS.

B E ST S E RV I C E I N A D E PART M E N T ST O R E L I F ET I M E AC H I E V E M E N T I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS?

Be approachable and treat everyone just as you would like to be treated. Listen, share and empathize: don’t sweat the sale, work on the relationship first and foremost—and the rest will come.

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

It’s gratifying to have served generations of clients.

Mom brings daughter for wedding makeup, who in turn brings daughter years later for prom makeup and [them] all becoming clients.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE BEEN GIVEN?

LOIS BRANDON

“Just be you,” given to me by my Account Executive, Janet Campagnaro.

LANCÔME COUNTER, HUDSON’S BAY, LONDON, ONT. In her 35-year career, Lois Brandon has become a part of the lives of her clients, forging relationships that span from prom night to the first day of a new job. Lois’s uncanny ability to remember the details of scores of clients’ lives makes them feel truly listened to and valued.

She treats everyone with equal respect and kindness, and is never rattled. In potentially difficult situations, Lois invites customers to “come into her kitchen”—instantly putting them at ease. A friend to all, she’s known for sharing her famous baked goods with lucky colleagues and customers, and calling clients to check in on their well-being.

34

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

HIT YOUR LASH GOALS. VOLUMIZE EVERY. SINGLE. LASH. NEW

LASH IDÔLE

CONGRATULATIONS TO THE

2020 COSA AWARD WINNERS -------------------------

YOU ARE OUR IDÔLES! MOJGAN EMAMIAN

LOIS BRANDON

rookie of the year North York, ON

lifetime achievement London, ON

B E ST S E RV I C E I N A D R U G ST O R E R O O K I E O F T H E Y E AR I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS?

Being honest and candid with confidence. I try my best to express what is on my mind without fear of judgment. I used to fear rejection and failure, and sometimes still do, but I realized once you can process those feelings and challenge yourself to step out of your comfort zone, success comes naturally. Never apologize for being your powerful true self.

WHAT IS THE BEST PART OF YOUR JOB?

KENNEDY CARRIGAN-WARNER SHOPPERS DRUG MART, BEDFORD, N.S. This beauty star on the rise makes her clients’ days that much brighter. Kennedy Carrigan-Warner’s easy kindness and nonjudgmental approach has meant a great deal to customers and built genuine connections.

With grace under pressure, Kennedy confidently approaches potential issues with a positive, can-do attitude. Her supportive listening skills, particularly with elderly clients, help them feel valued and listened to while they discover the best products for their needs— thanks to Kennedy’s impressive knowledge base.

Every day, I am lucky enough to have conversations and build relationships with people from all walks of life. They put their trust in me to recommend ways to help them feel beautiful and confident in their own skin. Whether it be choosing a new red lipstick to help a woman appear as powerful as she feels or a pride-coloured eye shadow palette to encourage a young person to express themselves, the smile and joy on their faces at the end of the visit is by far the best thing about my job.

HAS THE PANDEMIC CHANGED YOUR BEAUTY RITUAL?

Due to the use of face masks, I have been using much less foundation and absolutely no lipstick (which is tragic in itself ). Luckily, I can still experiment with eye looks to help make up for that, as well as using a lot more detoxifying and purifying skincare products— because we all know acne-prone skin and face masks do not mix well!

WATCH COSA ACCEPTANCE SPEECH

36

WINTER 2020 | COSMETICSMAG.COM

THE NEW EAU DE PARFUM SUPRÊME #GOODTOBEBAD On behalf of Carolina Herrera, we encourage you to continue pushing the boundaries & smash the established! Congratulations to all the COSA award winners and nominees. It’s so good to be bad!

B E ST S E RV I C E I N A D E PART M E N T ST O R E R O O K I E O F T H E Y E AR I N HER WORDS I enjoy going to my job every day! I love a little bit of everything. I can say the main reason I love my job is that it gives the satisfaction of making my customers happy, comfortable, and proud of their own skin.

WHAT IS THE BEST PART OF YOUR JOB?

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

MOJGAN EMAMIAN LANCÔME COUNTER, HUDSON’S BAY, NORTH YORK, ONT. Mojgan Emamian is known as a skin saviour.

Thanks to her deep product and ingredient knowledge, she’s wowed customers with insights and recommendations that drive results. Although Mojgan has only worked in beauty for less than two years, it’s been her passion for a long time—and it’s clear this is where she belongs. Her patience, generosity and positivity are already legendary. As one happy customer noted, no campaign or promotion is as good for a brand as excellent customer service—like that provided by Mojgan.

I have many customer success stories, but this one is close to my heart. I met this beautiful older lady who was planning to attend a wedding. She wanted to be at her best at this wedding as she was seeing most of her relatives after a long time. I asked her about her dress and to my surprise she didn’t have an option at that point. I helped her pick out a dress with the help of another rep and took my time to give her all she needed for her skin beauty, from treatment to cosmetics. She was extremely satisfied with my service and came back with gifts the next week. For me, seeing her huge smile was a super special gift that I’ll never forget.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE

The best advice I received was from my dad. He reminded me to not give up, and to work hard. He was a strong advocate for honesty and that built my strong work ethic.

YOU’VE BEEN GIVEN?

WATCH COSA ACCEPTANCE SPEECH

38

WINTER 2020 | COSMETICSMAG.COM

B E ST S E RV I C E I N A D R U G ST O R E P E E R N O M I N AT E D I N HER WORDS WHAT IS THE BEST PART OF YOUR JOB?

That I get to work in an industry that I’m so passionate about, and that I help people feel more confident about themselves every day.

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

Doing a prom makeover on a girl with [autism spectrum disorder] who usually isn’t comfortable with people touching her face. She warmed up to me a lot and loved her makeup!

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY BEAUTY RITUALS?

SASHA SHARPE

If I get “maskne” or mask irritation, I don’t apply makeup to the area—just a barrier repair cream!

Also wearing less makeup in areas [where] the mask wears it off.

SHOPPERS DRUG MART, ST. JOHN’S, NL Sasha Sharpe arrived at her current role in late 2019 and has since helped put her store on the map for cosmetics with her excellent service. Sasha’s positive and kind demeanour calms and reassures customers, whether they are having a tough day or dealing with a special skin concern. Her compassionate nature shines even brighter when attending to customers who have special needs.

Sasha’s attentiveness and listening skills transcend beauty: she will often strike up conversations with customers about how they’re doing, and always brings a dose of happiness to their day.

WATCH COSA ACCEPTANCE SPEECH

40

WINTER 2020 | COSMETICSMAG.COM

PROUD SPONSOR OF THE

2020 COSA AWARDS

‘‘ CONGRATULATIONS TO ALL THE FINALISTS ‘‘

AND WINNERS

Your passion and dedication to providing outstanding customer service directly contribute to making our industry even more beautiful. Thank you!

B E ST S E RV I C E I N A D E PART M E N T ST O R E P E E R N O M I N AT E D I N HER WORDS My secret to success has always been knowing what to do before someone asks you to do it.

WHAT IS YOUR SECRET TO SUCCESS?

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

One time a lady [with a disability], who had a guide dog, came here to purchase some items and I helped her with her makeup for her night out. The next time she came back, she said that all of her friends said that they all loved her makeup. That made me really happy and she was very happy, too.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE

The best life advice that has been given to me is that if you want to do something you might as well put in one hundred per cent of your efforts.

YOU’VE BEEN GIVEN?

TIA LU CLÉ DE PEAU COUNTER, HOLT RENFREW, TORONTO Tia Lu is a 360-degree beauty expert, to quote one of her many fans. Her expertise spans makeup, hair, lashes and brows. Customers rely on Tia’s beautifying magic for their special events; she has many dedicated clients who will only trust Tia on their big days. Even during tricky situations, Tia creates positive customer experiences with her cool and calm approach.

Her dedication is clear to all—nothing comes between Tia and excellent customer service.

She once exceeded sales goals during a master class event while suffering from pneumonia.

WATCH COSA ACCEPTANCE SPEECH

42

WINTER 2020 | COSMETICSMAG.COM

Congratulations to Tia Lu! 2020 COSA Winner

Clé de Peau Beauté | HOLT RENFREW Outstanding Service in Department Store | Peer-Nominated Tia has earned the distinction of being a “360-degree beauty expert” by her many fans at Holt Renfrew Bloor’s Clé de Peau Beauté counter. Her expertise in makeup, hair, lashes and brows is highly sought-after by her dedicated clients, eager to have Tia beautify them for their milestone moments.

A heartfelt thank you to Tia and all our heroes working in retail during these unprecedented times. We truly appreciate your attention to detail and commitment to providing exceptional customer service, every single day.

B E ST S E RV I C E I N A D R U G ST O R E R ETA I L E R N O M I N AT E D I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS?

I believe that making each customer feel that they are important makes the difference.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE RECEIVED?

To always have fun in your work because people will feel it and appreciate it—that’s what my mother said.

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY BEAUTY RITUALS?

Yes and no. I take care of my skin, but I use less foundation. I accentuate my eyes and yes, I never go out without my lipstick.

BRIGITTE GAGNON PHARMAPRIX, QUEBEC CITY Brigitte Gagnon’s positive outlook and expert product knowledge creates loyal clients who trust her implicitly. During the pandemic lockdown, one of Brigitte’s extra responsibilities was to greet each customer and ask them personal health and safety questions—an unnerving task for anyone.

But Brigitte turned this new responsibility into an opportunity to create connections, share her expertise—and even increase sales. On days when customers had to queue to enter the store, she would lighten the mood with jokes, free fragrance samples and her good humour.

44

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

4.5 Based on 2,748 reviews on vichy.ca

M I N É R A L 89 YOUR SKIN’S DAILY BOOST OF STRENGTH HYDRATES • PLUMPS • FORTIFIES Minéral 89 is the first step to any skincare routine. As a booster, it strengthens and protects your skin’s barrier function against aggressors such as weather changes, stress, fatigue, and pollution. Day after day, skin feels hydrated, plumped, fortified, and quenched for a healthy look.

NO PARABENS, FRAGRANCES, ALCOHOL, OIL OR SILICONES • HYPOALLERGENIC TESTED ON SENSITIVE SKIN UNDER DERMATOLOGICAL CONTROL

89 % V I C H Y M I N E R A L I Z I NG TH E R MA L WATE R + N AT U R A L- O R I G I N H YA LU R O N I C AC I D

B E ST S E RV I C E I N A D E PART M E N T ST O R E R ETA I L E R N O M I N AT E D I N HER WORDS I have a sense of satisfaction when [a client is] happy about my services and continues to come back as a loyal customer. I feel proud when I inspire the client to feel more confident and beautiful.

WHAT IS THE BEST PART OF YOUR JOB?

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

A lady told me that her mother had used Chanel No 5 fragrance. Despite her mother passing away, she proudly stated that she kept her empty bottle of the fragrance. When she thought of her, she often opened the top of the bottle and smelled the scent that reminded her of her mother. This story always touches my heart.

ELAINE KO CHANEL COUNTER, HOLT RENFREW, VANCOUVER Elaine Ko chose the beauty industry to help women feel confident—and that’s just what she does. An artist at heart, her warm smile and elegant, understated approach creates a calming energy for clients before she carefully listens to their needs and brings their beauty dreams to life. With a voracious appetite for knowledge, Elaine keeps au courant on the latest trends and techniques, and thoughtfully tests each and every product in new Chanel collections with her clients in mind. At events, Elaine takes luxury to the next level of pampering with charming bespoke services.

46

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY

During the pandemic, we have to wear a mask on a daily basis—with restrictions. I describe the products more with an emotional feeling with words. I tend to find the photos online and to visually show them in order to make the clients feel more confident in the product.

BEAUTY RITUALS?

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

COSMETICS OUTSTANDING SERVICE AWARDS 2020 We celebrate all of the nominees and finalists for this year’s awards.

A special congratulations and thank you to our Holts winners for their passion and dedication in everything they do!

Peer Nominated Award

TIA LU Clé de Peau Beauté Holt Renfrew Bloor Street

Retailer Nominated Award

ELAINE KO Chanel Holt Renfrew Vancouver

B E ST D E R M O - C O S M ET I C E X P E RT I N A D R U G ST O R E I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS? I believe that

knowledge is power—the knowledge you have on ingredients, new technologies, and product launches helps to strengthen your position as a beauty expert. Having this knowledge in your back pocket is how you can build trust with your customers and turn them into regular clients.

There is so much information available to customers online, which makes it all the more important to make their visit in-store an informative and empowering experience.

WHAT IS THE BEST PART OF YOUR JOB? I love that you are

in the position to brighten someone’s day. Your customer might have come in on a rough day, but from the moment you greet them to when they leave the store, you have the power to turn their day around by giving them your undivided attention and care.

ASHLEY CHAN LONDON DRUGS, BURNABY, B.C Ashley Chan’s colleagues and customers know they are getting the best advice and most upto-date information, every time. Ashley wears many hats, but her positive, patient and calm demeanour would never give it away. As a dermo-consultant and field trainer for Vichy, La Roche-Posay and Dermablend Professional —as well as a beauty advisor with London Drugs—“organization” is Ashley’s middle name.

She consistently builds enduring relationships with both beauty advisors and customers by prioritizing meaningful conversations, asking questions and knowing the ins and outs of everything skincare and makeup.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE BEEN GIVEN? “The worst they can say is no,”

from my manager, Kim Lee. I think that part of being a beauty expert is being able to recommend products that the customer doesn’t know they’re looking for. Skincare, makeup and body care are often interconnected, and this can help to strengthen your position as a beauty expert by recommending complementary products to go with their initial purchase. If they say no, they’re still walking away with the product they originally came in for, but now the conversation is open for the next time they walk through your door. I find more often than not, they say yes!

WATCH COSA ACCEPTANCE SPEECH

48

WINTER 2020 | COSMETICSMAG.COM

CONGRATULATIONS TO OUR

2020 SERVICE AWARD WINNER! ASHLEY CHAN Beauty Advisor, Brentwood London Drugs

B E ST S E RV I C E BY A F R AG R A N C E A DV I S O R IN HIS WORDS WHAT IS THE BEST PART OF YOUR JOB?

The people I work with are the best and a complete pleasure to work with as well as our guests: they are amazing, real, everyday people.

WHAT IS YOUR FAVORITE CUSTOMER SERVICE STORY?

Most recently, post-shutdown, a guest had arrived who had suffered a trauma. Together, we discovered a scent that reminded her that she can be strong, delicate and fierce.

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY BEAUTY RITUALS?

KENNY WILSON

Yes, now more than ever it is important to build and retain lasting relationships with our guests.

Fragrance can be an escape from a sometimes scary world.

HUDSON’S BAY, FRAGRANCE COUNTER, CALGARY Kenny Wilson has offered his own winning blend of positivity, energy and expert knowledge for over 12 years in cosmetics and fragrance.

He greets the workday with a positive outlook, ready to create solutions for customers and lead his team in stride. Known for going to great lengths to achieve excellent customer service, Kenny once found a wheelchair for a customer in discomfort, walked her to different counters—and even other stores—before helping her to her car. It’s just one example of the great care and kindness that’s become Kenny’s signature service.

50

WATCH COSA ACCEPTANCE SPEECH

WINTER 2020 | COSMETICSMAG.COM

COTY CONGRATULATES ALL COSA AWARD NOMINEES AND FINALISTS. YOUR DEDICATION AND EXCELLENCE IS AN INSPIRATION TO THE ENTIRE TEAM AT COTY.

B E ST S E RV I C E BY A D E M O N ST R AT O R I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS? Well, there is a

saying that starts with, “It takes a village…” I feel that the many outstanding people and companies I’ve worked for over the years have each given me helpful ideas and strategies on how to succeed in our industry.

WHAT IS YOUR FAVORITE CUSTOMER SERVICE STORY?

PATRICIA CRAIG CLARINS, SHOPPERS DRUG MART, SURREY, B.C.

I had a very senior woman come in with her daughter. The daughter explained that her mom needed some makeup advice as they were going to a big family event. I told my reluctant customer not to worry—I would keep it simple and we were going to have some fun in the process, too.

I explained some key makeup products and emphasized how the use of colour would give her a more updated and youthful look. We really connected and laughed together as I outlined her product choices. In the end, she revealed that the “big family event” was for her 90th birthday and that now she was actually looking forward to it! Her daughter was so pleased with her mom’s reaction and positive experience that she also asked for my advice and bought some Clarins products too. I love that I had the chance to shift this customer’s relationship toward her makeup routine and introduce her to Clarins. I also got to witness a lovely mother-daughter interaction.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE RECEIVED? I feel that work and life are very

Patricia Craig’s beauty mastery began at age 16 when she played the role of assistant to her mother at an event. Today, she approaches cosmetics with the same enthusiasm and positivity—plus 30 years of expertise. Pat, as her friends call her, has an inimitable charm that immediately connects with clients and colleagues of all ages, and never goes unnoticed: each event she creates is followed by glowing feedback. Known for her versatility and adaptability, Pat excels in all settings, from selling and recruitment events to training seminars and meetings.

much intertwined when we are given advice. The basic principles of kindness, understanding, and non-judgment come to mind. In our industry, many people have given me advice over the years. It really comes down to, “Love what you do and do it to the best of your ability!”

WATCH COSA ACCEPTANCE SPEECH

52

WINTER 2020 | COSMETICSMAG.COM

FÉLICITATIONS

“

Votre dynamisme, passion et détermination nous inspirent ! ”

WEITING MO, HELEN SHI & PARIYA POURBEDIN MEILLEUR SERVICE PAR UNE ÉQUIPE, MAGASIN À RAYON Clarins, La Baie d’Hudson Southgate Centre, Edmonton, AB

PATRICIA CRAIG MEILLEUR SERVICE PAR UNE DÉMONSTRATRICE Clarins

B E ST S E RV I C E BY A TRAINER I N HER WORDS WHAT IS YOUR SECRET TO SUCCESS?

Love, value and respect yourself and those around you. Search for balance; carve time for creativity and reflection. Approach everything with curiosity, have dialogues and never stop learning.

WHAT IS THE BEST PIECE OF WORK OR LIFE ADVICE YOU’VE RECEIVED? Henry David Thoreau wrote, “You must

live in the present, launch yourself on every wave, find your eternity in each moment,” which I have always aimed to embody.

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY

I love the ritual of skincare, makeup and fragrance application. Self-care truly offers me a fabulous way to start my day: feeling good equals more confidence!

BEAUTY RITUALS?

ANGIE SEMPLE DIOR Angie Semple is truly one of a kind. With over 30 years of experience in beauty (including 20 at Dior exclusively), she is a leader and friend to beauty experts around the globe. Her humour, passion, expertise and energy motivate and inspire all—she can captivate an audience like no other and make even the most complex artistry achievable for stylists and customers alike. When the world went into lockdown, Angie extended her educational reach by creating the “Dior Beauty Broadcast,” a twice-a-day virtual meetup for the Dior extended family to learn, laugh, share and connect over their love of beauty.

WATCH COSA ACCEPTANCE SPEECH

54

WINTER 2020 | COSMETICSMAG.COM

CONGRATULATES

ANGIE SEMPLE, NATIONAL EDUCATION MANAGER FOR WINNING THE 2020 COSA AWARD FOR OUTSTANDING SERVICE, TRAINER

B E ST S E RV I C E BY A VENDOR SALES R E P R E S E N TAT I V E I N HER WORDS WHAT IS THE BEST PART OF YOUR JOB? The absolute

best thing about my job is that I am given the ability to empower and change someone’s life through the tools of makeup and skincare.

WHAT IS YOUR FAVOURITE CUSTOMER SERVICE STORY?

This definitely has to be when I first started out in the industry and was doing a night shift at Shoppers Drug Mart. A client came in and requested a makeover, and I was so nervous as this was my very first makeover. I got to connect with her as we talked about life and I finished her makeover. When I handed her the mirror, she was so shocked her eyes filled with tears. She couldn’t believe how beautiful she looked and hadn’t felt like that in a while. This is the exact moment I knew I found my purpose.

LINDA ADAMS SMASHBOX/GLAMGLOW, ESTÉE LAUDER It’s clear Linda Adams is meant to make a difference in beauty. With an infectious enthusiasm, impressive expertise, and never-ending well of positivity, she is a welcome member to every team. This social media star-on-the-rise creates not just experiences, but wonderful memories for customers, whether it’s hosting a Rock Star event for a group of lucky kids or inspiring a sense of confidence in customers who haven’t felt it for some time. Always inventive, Linda customizes support, events and training based on the needs of individual stores and leaves a positive mark wherever she goes.

HAS THE PANDEMIC CHANGED HOW YOU VIEW DAILY BEAUTY RITUALS? To be completely honest, I have

always been obsessed with anything beauty related and not even a pandemic can change that! Makeup and skincare have a huge place in my heart because they’ve had such a positive impact on my life and self-esteem.

WATCH COSA ACCEPTANCE SPEECH

56

WINTER 2020 | COSMETICSMAG.COM

Linda Adams Sales Exec utive, Smashbox & Glamglow

Congratulations The EstĂŠe Lauder Companies sends a big congratulations to Linda Adams on winning Sales Executive of the year!

Your dedication, passion and commitment to customer service has made us all very proud!

B E ST I N S H O W The 2020 COSAs were filled with at-home glitz and glam as winners safely gathered with family and colleagues to toast their big win!

1.

2.

3.

5.

6.

4.

1. Winner for Best Service in a Department Store, Peer Nominated, Tia Lu poses with a congratulatory bouquet from the Shiseido Canada team. 2. The Clarins winning crew toast their team win at their counter. 3. Elaine Ko stands alongside her colleagues at the Chanel counter in Vancouver. 4. Born to inspire! National Trainer for Dior Angie Semple sparkles in sequins. 5. Sales Representative for Smashbox & Glamglow Linda Adams shows off her win.

6. Rookie of the Year winner Mojgan Emamian celebrates the big night from the comfort of her home.

58

WINTER 2020 | COSMETICSMAG.COM

THANK YO U TO OUR 2020 COSA SPONSORS FOR SUPPORTING THE BEST IN SERVICE! To b e c o m e a s p o n s o r f o r t h e 2 0 2 1 B E A U T Y ’ S B E S T a w a r d s , p l e a s e contact Jim Hicks at jhicks@cosmeticsalliance.ca

S A L U T, B E A U T É

BEAUTÉ – INTRODUISANT

Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

<< On s’offre une chouette virée magasinage des fêtes ? Allons-y, c’est parti !

>>

60

e d i u G Le

LE TEMPS EST VENU de choisir de belles surprises pour ceux qu’on aime. Des petites et grandes joies à mettre sous le sapin. Êtes-vous à court d’idées-cadeaux brillantes pour vos proches ? La réponse à ce problème lancinant : les coffrets et les trouvailles beauté. Ces incontournables de Noël restent le meilleur moyen de faire plaisir avec des produits exclusifs dénichés à prix abordable.

Dans leurs écrins ornés d’or, les crèmes à mains, les soins pour le visage, le corps ou les cheveux, les rouges à lèvres et autres merveilles parfumées se parent eux aussi de leurs habits de fête et font de parfaits présents.

Voici donc mon guide-cadeaux beauté élaboré juste pour vous !

COSMETICSMAG.COM | WINTER 2020

Les Parfumés pour Elle

Pour Monsieur

Les Précieux

DE PACO RABANNE Eau de Parfum 1

DE LAURA MERCIER Coffret Caviar à

DE GIORGIO ARMANI Eau de

DE FENTY BEAUTY Coffret de mini

Est Belle, 121 $ les 50 ml, disponible à la Galerie Beauté de Pharmaprix

Parfum Aqua de Giò Profondo, 129 $ les 75 ml, disponible à la Galerie Beauté de Pharmaprix

DE JUICY COUTURE Eau de Parfum

DE TOM FORD Eau de Parfum Black

DE QUO BEAUTY Ensemble de pinceaux

DE CHANEL Eau de Parfum Gabrielle

Chanel Essence, 185 $, disponible sur chanel.com

DE LANCÔME Eau de Parfum La Vie

Viva La Juicy en vaporisateur, 112 $ les 100 ml, disponible à La Baie

Les Sensoriels Chic

DE NEST Bougie Classique pour Les

Million, 125 $ les 100 ml, disponible à La Baie

Orchid, 260 $ les 100 ml, disponible à la Galerie Beauté de Pharmaprix

Les Coffrets Soins

Le Summum du Luxe

DE DERMALOGICA Coffret

DE CLÉ DE PEAU La Crème Collection

DE BIOSSANCE Coffret Uplifted &

DE CHARLOTTE TILBURY Coffret

DE CHANEL La Crème Corps Chanel

Biolumin-C Serum, 156 $, disponible sur dermalogica.ca

No5, 105 $ les 200 ml, disponible sur chanel.com

joyeux reflets métallisés, 60 $, disponible à Pharmaprix

D’AMOREPACIFIC Coffret Collection

DE CHANEL Le Gel de Douche Chanel

No5, 60 $ les 200 ml, disponible sur chanel.com

brillants à lèvres Glossy Posse Holo’Daze Edition, 48 $, disponible à Sephora

D’ESTÉE LAUDER Coffret Repair et

Renew Advanced Night Repair, 138 $, disponible à La Baie

Fêtes, 56 $, disponible à Sephora

Deux, 60 $, disponible à Sephora

Bright, 95 $, disponible à Sephora

WINTER 2020 | COSMETICSMAG.COM

Time Response Total Body, 630 $, disponible à Holt Renfrew Ogilvy Le Lac Enchanté, 700 $ les 50 ml, disponible à Holt Renfrew Ogilvy

Bejewelled Chest Le Trésor de Beauté, 250 $, disponible à Holt Renfrew Ogilvy 61

Vibrantes Lumières APRÈS DES MOIS D’INCERTITUDE, lle temps est venu

d’afficher un peu beaucoup de bonheur ! Dans le cercle social restreint infligé par la pandémie, les maquillages s'étoffent, les regards s'illuminent et les bouches scintillent. Textures velours, nacres vibrantes, pigments à la couvrance parfaite… les propositions affluent, toutes plus magnifiantes les unes que les autres. Malgré l’adversité, à belle et bonne distance, célébrons la beauté !

DE CLÉ DE PEAU Quatuor

de fards à paupières Le Lac Enchanté, nuance 321, en édition limitée, 110 $, disponible à Holt Renfrew Ogilvy DE GIVENCHY Palette Fards à

paupières Black to Light, 66 $, disponible à Holt Renfrew Ogilvy

DE CLARINS Mascara Wonder

Perfect 4D, 32 $, disponible aux comptoirs Clarins DE DIOR Rouge à lèvres

Diorific Golden Nights, nuance 071 Glittery Rose, 51 $, disponible aux comptoirs Dior DE DIOR Fards à paupières 5

Couleurs Couture Golden Nights, nuance 089 Black Night, 75 $, disponible aux comptoirs Dior DE CLÉ DE PEAU poudre

Illuminatrice Le Lac 62

Enchanté, nuance 101, 105 $, disponible à Holt Renfrew Ogilvy D’OPI Vernis à ongles Shine Bright, nuance Gingerbread Man Can, 13,30 $, disponible sur amazon.ca DE PUPA Illuminateur

liquide, nuance 001 – Metal Gold, en édition limitée, 37 $, disponible à Jean Coutu D’YSL Rouge à lèvres The

Slim Glow Matte, nuance 207, 50 $, disponible sur yslbeauty.ca DE BARE ESSENTIALS Palette

d’ombre à paupières Joyful Colour Gen Nude, 31 $, disponible sur beautysense.ca DE CHANEL Poudre Blush

illuminatrice Les Chaînes D’Or de Chanel, nuance Rose Cuivré Satiné, 85 $, disponible sur chanel.com COSMETICSMAG.COM

WINTER 2020

Double Serum renforce l’efficacité de votre soin anti-âge.

PLUS DE

88%

DES FEMMES L’ONT CONSTATÉ !1

Vitalité Multi-Active lisse les premières rides et booste l’éclat de votre peau.

Fermeté Extra-Firming réactive la fermeté de votre peau à sa source.

Densité Multi-Intensive redensifie, lisse les rides et ravive l’éclat de votre peau.

Luminosité Nutri-Lumière revitalise, nourrit intensément et restaure l’éclat de votre peau.

CLARINS.COM 1. Tests de satisfaction menés sur les différentes gammes : 2 à 4 semaines crème jour toutes peaux + 2 semaines duo Crème & Double Serum ; Multi-Active, 109 femmes / Extra-Firming, 103 femmes / Haute Exigence, 113 femmes / Nutri-Lumière, 111 femmes.

S A L U T, B E A U T É

RENCONTRE FRAGRANTE

LE LANCEMENT DU NOUVEL OPUS Ambrette de Noir

produit, tout doit être le plus parfait possible. Ma grandmère, Estée, m’a légué ce sens des responsabilités dès mon plus jeune âge. Elle m’a appris l’importance de la qualité et de l’attention aux détails.

d’Aerin Lauder, fondatrice et directrice artistique de la marque AERIN, a été une belle occasion de jaser avec l’héritière Q : PARLEZ-NOUS DE VOTRE d’Estée Lauder. Dans ces NOUVEL OPUS. lignes, la passion d’une femme pour la beauté et R : Le parfum Ambrette de Noir les plus fascinants effluves. AERIN poursuit le parcours olfactif que j’ai entrepriis avec Q : VOUS AVEZ GRANDI DANS UNE FAMILLE CONNUE POUR LA le maître parfumeur Olivier Cresp de Firmenich. Ensemble, CRÉATION DE MAGNIFIQUES nous avons créé mon tout PARFUMS. EN GRANDISSANT, QU’AVEZ-VOUS APPRIS SUR LES premier parfum Premier, Rose de Grasse. Nous voulions FRAGRANCES ET SUR LES élaborer un arôme mystérieux FAÇONS DONT ELLES SONT et romantique. Mes deux IMAGINÉES ET CONÇUES ? parfums contiennent des R : La beauté est mon pétales de rose cueillis à la main héritage et ma passion. et des essences rares, mais il en D’aussi loin que je me résulte ultimement deux souvienne, j’ai toujours été expériences olfactives luxueuses entourée par la beauté et différentes. L’Ambrette de Noir fascinée par elle. On m’a est infusé avec la distillation enseigné que quand c’est combinée AERIN exclusive votre nom qui figure sur un d’une touche musquée rare et 64

précieuse comme les graines d’ambrette et l’absolu de fèves tonka. La rencontre de ces deux ingrédients pendant le processus d’extraction – et non seulement leur mélange ultérieur – leur permet de s’informer et se façonner mutuellement et d’ainsi exhaler en duo un nouvel arôme.

mais elle aimait surtout Beautiful.

Plus tard, j’ai remarqué que nous partagions toutes deux une passion pour les fleurs, en particulier les roses.

Q : QUELS SONT VOS RITUELS ODORANTS ?

J’aime appliquer une petite quantité de parfum le matin et Q : SELON VOUS, QUEL EST LE en remettre le soir lorsque je SECRET POUR RÉUSSIR À CRÉER LE sors. Parfois, j’applique le même PARFUM IDÉAL ? mais à d’autres moments, j’en R : L’herbe fraîchement coupée, choisis un autre. C’est selon la saison ou l’événement. J’aime l’odeur des fleurs fraîches, le aussi vaporiser du parfum dans bord de mer – il y en a tellema brosse à cheveux pour ment. Puisque je grandissais ensuite la passer dans mes dans un milieu dédié aux parfums, peu importe où je me cheveux à plusieurs reprises.

C’est une façon facile et légère trouvais, il y avait toujours quelque chose à essayer ou avec de porter un parfum. quoi jouer. Les parfums ont Q : SELON VOUS, DANS QUELLE toujours fait et feront toujours MESURE LE PARFUM EST-IL partie de ma vie.

IMPORTANT POUR LA CONFIANCE Je me rappelle être montée EN SOI? dans une voiture avec ma R : Je pense que plus vous vous grand-mère et avoir été sentez bien dans votre peau, consciente de son odeur. Elle testait toujours différents jus, plus vous vous montrez R :

COSMETICSMAG.COM | WINTER 2020

confiante. Le parfum peut certainement y jouer un rôle. Ce qui est si particulier avec les parfums, c’est la gratification immédiate. Si vous vous sentez un peu fatiguée et que vous mettez du parfum, cela vous fait sentir jolie. Vous entrez dans une pièce et quelqu’un infailliblement le remarque. C’est très agréable.

Q : QUELLE EST VOTRE MATIÈRE PREMIÈRE PRÉFÉRÉE ?

La rose a toujours été l’un de mes composants préférés. Elle s’harmonise à mon amour pour les parfums riches, luxueux et très féminins. Elle séduit les femmes modernes qui sont fascinées par des ingrédients emblématiques dotés d’une histoire, d’une richesse et d’une authenticité. Cet ingrédient classique, utilisé depuis des siècles en parfumerie, se marie à des ingrédients inattendus et se combine de plusieurs manières intéressantes, ce qui permet de le renouveler et de le moderniser – il a des personnalités illimitées.

R :

Q : QUEL SERA LE PROCHAIN CHAPITRE POUR VOUS ?

Je cherche toujours à collaborer avec des marques qui savent surprendre et ravir notre clientèle. J’ai hâte de créer pour elle des collaborations encore plus spéciales et significatives, de lui présenter de nouveaux articles pour la maison et de nouveaux produits de beauté utiles et réconfortants pendant cette difficile période de pandémie que nous vivons toutes et tous.

R :

SENTEURS LUXURIANTES FRUITS D'UN MÉLANGE OSÉ DE NOTES NOBLES et d’autres plus rebelles sur fond de créativité débordante, les parfums de l’hiver poussent les codes du luxe dans leurs retranchements, bousculant au passage les traditionnelles familles olfactives.

En hiver, les parfums orientaux ont davantage de succès, car l'ambre, le musc, le patchouli sont des odeurs qui font voyager nos nez vers les pays de sable chaud. Les fragrances boisées évoquant les fougères, le cèdre, la fève tonka et le bois d'oranger ont également la cote quand il fait frisquet. Et pour réchauffer un parfum, rien de tel que les épices comme le poivre ou encore les notes de cuir.

Autant d’envoûtants effluves pour faire fi de la froidure et embraser nos vis-à-vis ! Hum…

POUR ELLE DE GOUTAL Eau de Toilette Le

temps des rêves, 170 $ les 100 ml, disponible à Holt Renfrew Ogilvy DE GUCCI Eau de Toilette Flora

Gorgeous Gardenia en édition limitée, 143 $ les 100 ml, disponible à Sephora DE MAISON MARGIELA Eau de Par-

fum Replica Coffee Break, 168 $ les 100 ml , disponible sur Sephora.ca DE DIOR Eau de Parfum J’Adore

Infinissime, 185 $ les 100 ml, disponible aux comptoirs Dior

POUR LUI DE DIOR Eau de Parfum Sauvage,

144 $ les 100 ml, disponible aux comptoirs Dior

DE CHANEL Eau de Parfum Bleu

de Chanel, 146 $ les 100 ml, disponible sur chanel.com

DE JOHN VARVATOS Eau de

D’AERIN Eau de Parfum Ambrette de Noir en vaporisateur, 285 $ les 50 ml, disponible à Holt Renfrew Ogilvy

Toilette John Varvatos XX, 115 $ les 125 ml, disponible à La Baie DE JEAN PAUL GAULTHIER

Eau de Parfum Le Mâle, 128 $ les 125 ml, disponible à La Baie

WINTER 2020 | COSMETICSMAG.COM

65

FIER PARTENAIRE DES

PRIX COSA 2020 Double Serum Renforce l’efficacité de votre soin anti-âge.

Vitalité

Fermeté

Densité

Luminosité

“

Clarins tient à féliciter les gagnants pour leur passion et leur dévouement.”

# C O U N T E R TA L K

y t u a Be s e o r He

Unprecedented times have called for beauty professionals coast to coast to adapt and reimagine in-person consultations, training sessions, and more. We couldnâ&#x20AC;&#x2122;t be more impressed or thankful for their commitment and initiative. We checked in with a few of those beauty heroes (who also happen to be past COSA winners!) to hear how the pandemic changed the way they approach their customers. The result: Stories of extraordinary service and creativity during an extra-unordinary year.

WINTER 2020 | COSMETICSMAG.COM

67

Q: How has the pandemic changed how you communicate with your customers or staff ?

68

THE BEAUTY HERO:

THE BEAUTY HERO:

CAROLE KALLIES

KATIE SAKKI

Clinique, Hudson’s Bay, Nanaimo, B.C.

Rexall Pharma Plus, Ottawa, Ont.

A: The biggest change for me was not being able to touch the customer’s face and demonstrate the products on them. I missed trying different looks on customers as it was always fun to share new colours and products, and allow the customers to feel the texture.

I now find I talk a lot more about the products, and customers appreciate the extra time spent explaining them in such detail. We also make more use of makeup charts to show and explain the different shades and colours of makeup. At Clinique, we have our Clinique Clinical Reality App, which performs a skin analysis on the customer’s phone. Also, during our last gift with purchase, I personally delivered orders to clients.

It was nice to safely see each other. A lot of my customers were happy and I feel this was a nice way to reconnect.

A: Knowing that customers and I would interact on a very limited basis, and shining with product knowledge was a hard sell while maintaining a safe distance, I made over my department. Cute vignettes, fun makeup trends, exceptional skincare routines, and pamper-yourself ideas were on full display for my customers to soak in and have a little fun. I initiated “Katie’s Pick” stickers on various products that I have personally tried and can stand behind, allowing the customer to feel confident in their choice. I have also created various “did you know?” information tags to give customers an interesting fact about a product, or to highlight a key ingredient and what its purpose is, and how it works. There are also various displays in my department that show a customer how to put a look or skincare routine together with the products easily accessible for purchase.

WINTER 2020 | COSMETICSMAG.COM

# C O U N T E R TA L K

THE BEAUTY HERO:

THE BEAUTY HERO:

EMILY BROWN

CHELSEA BICE

Shoppers Drug Mart, Halifax, N.S.

Dermablend Professional, National Trainer

A: As an essential service we remained open but customers were expected to get in and get out as we had a 50-person store capacity.

I had to find creative ways to offer great service that was fast while maintaining a sixfoot distance. We called customers asking them what products they needed a refill on so we could have it waiting for them at the counter or we could bring it outside so they didn’t even need to enter the store. I have also noticed customers buying less lipstick and more eye product. Keeping that in mind, I now make sure I am always ready to show them the latest in eye products! To be honest, I think in some ways we have returned to communicating to customers in the more traditonal sense— giving them a call to see if they need a refill or taking phone and mail orders.

A: We are now able to reach Beauty Advisors we never could before and give them so many options to join us! Before, we were offering a session in a city for one day, at a certain time. If that date and time didn’t work then you would have to wait until the next one, and that could be anywhere from six months to a year! We are now able to offer a very wide range of times and dates, and our reach to participants has never been greater. Of course, we miss the magic and connection of in-person sessions, but webinars allow us to reach every Beauty Advisor in the country, which was never possible without digital!

Another plus: some people are not comfortable asking questions or give feedback in a room full of people, and this way we can learn the needs of our Beauty Advisors and benefit from their honest, valuable thoughts.

WINTER 2020 | COSMETICSMAG.COM

69

INGREDIENT 101

MAGIC MUSHROOMS With brands touting their hydrating and brightening benefits, mushrooms are currently making a big impression in the skincare world

By Lora Grady

Photos: Adobe.

THEY’RE ESSENTIAL ADDITIONS to

our favourite hearty winter meals, but beyond their earthy flavour, mushrooms seem to have some additional cold-weather benefits: Hydrating our complexions.

Various types of mushrooms have been part of holistic wellness and traditional Chinese medicine for centuries, used to treat diseases from cancer to diabetes. But more recently, skincare products are using multiple varieties of mushrooms as key ingredients in cleansers, moisturizers, masks and more to hydrate and plump skin.

Lindsay Barras, education manager for Dermalogica, says that some mushrooms (such as shiitake) are known to help brighten skin, boosting its luminosity. The brand’s Hydro Masque Exfoliant contains snow mushroom, which can hold up to 450 times its weight in water. “It not only provides immediate hydration, but attracts any ambient water and delivers continuous hydration while plumping the skin,” says Barras.

Dr. Benjamin Barankin, dermatologist

and medical director of the Toronto Dermatology Centre, says that while the evidence for using mushrooms in skincare is a developing area that requires more research, mushroom extracts may indeed have some longterm benefits in helping to take on wrinkles. “They appear to be capable of accelerating the skin turnover rate and repairing molecular components that give the skin its structure and elasticity,” he says. Some of the benefits for reducing wrinkles may also help protect against UVB rays, suggesting mushroom extract could have potential when it comes to protecting against UV-induced premature skin aging. All skin types appear to tolerate it well, says Dr. Barankin.

You can add products with mushroom extract to your routine in the morning, underneath sunscreen. And keep your eye on skincare shelves for more mushroom-infused products coming your way soon: Barras says Dermalogica has plans to include the star ingredient in future products as well.

WINTER 2020 | COSMETICSMAG.COM

FANCY FUNGI

Made with tremella mushroom, this gentle gel cleanser removes makeup without stripping skin of moisture.

HERBIVORE

Pink Cloud Rosewater + Tremella Creamy Jelly Cleanser, $24, at Sephora.

Soothe, hydrate and calm your complexion with this lotion that uses reishi, chaga and coprinus mushrooms.

DR. ANDREW WEIL FOR ORIGINS

Mega-Mushroom Relief & Resilience Soothing Treatment Lotion, $45, at Sephora.

This two-in-one mask contains snow mushroom to hydrate and smooth skin in five minutes.

DERMALOGICA

Hydro Masque Exfoliant, $85, at Dermalogica.ca.

71

DOUBLE YOUR IMPACT THIS HOLIDAY SEASON, DO SOMETHING BEAUTIFUL FOR WOMEN FACING CANCER. When Aisha Quashie was diagnosed with lymphoma, Look Good Feel Better® made all the difference in helping her retain a sense of self and normalcy throughout her treatment.

The Look Good Feel Better® online workshops help women and teens manage the appearance-related side effects of cancer and its treatment.

It gives you hope that you can still feel human even while going through cancer. You have all these things happening to you - you lose hair and eyebrows. You don’t look like yourself, so you don’t feel attractive. You feel tired. Just to have that shift is really good for your self-esteem and to give you that hope. Having something to have control over, like your appearance, is so important because you’re surrendering everything else in the process.

CANCER DOESN'T STOP BECAUSE OF COVID. Help Aisha and women facing cancer feel more like themselves again by supporting Look Good Feel Better. .

LGFB.CA/DONATE

1 GIFT, 2x THE IMPACT will match all individual donations up to $25,000 until December 31st.

Follow us

@ LGFBCanada

LOOK GOOD FEEL BETTER® | REGISTERED CHARITY #13374 0316 RR0001

#PROWELOVE

THE ARTIST The Look: Blend In Why We Love It: Unwanted scars can truly inhibit us from being our best self. This image shows how her process can drastically reduce the appearance of scars, and after a few sessions, leave you feeling like your most confident self.

Vancouver-based brow guru Shaughnessy Keely has people from all over the world lining up for the perfect fluffy brow, including Canadian celebs Katilyn Bristowe and Sarah Nicole Landry (@thebirdspapaya). With a background in fine arts, Keely does double duty as a cosmetic tattoo artist, specializing in everything from freckles to restorative areola tattooing and most recently scar camouflage. Needless to say, weâ&#x20AC;&#x2122;re smitten!

By Stephanie Hicks

THE TALENT:

SHAUGHNESSY KEELY @shaughnessy

Photos: Instagram.com/shaughnessy.

The Look: Transformation Why We Love It: A heartwarming transformation after this woman had undergone a mastectomy makes you appreciate the importance of the delicate work she is performing.

The Look: Fluffy Season Why We Love It: Winter brings warm coats, candy cane lattes and the fluffiest of brows. The contrast between her light highlights and dark brow make them pop, showcasing her (and her teamâ&#x20AC;&#x2122;s) incredible talent.

WINTER 2020 | COSMETICSMAG.COM

The Look: Natural Woman Why We Love It: In the winter months, too much foundation or coverup can leave our skin dry.

Keeping it simple is made easy with her brushed-up brow, light freckling and natural lip.

The Look: Sun-kissed Why We Love It: A sun-kissed look can be as easy as adding freckles.

Shaughnessy has tattooed some of these herself, and the placement, size and colour highlight this no-fuss look.

73

FALL 2021

A n n o u n c i n g t h e N E W B e a u t y â&#x20AC;&#x2122;s B e s t A w a r d s celebrating the Best People & the Best Products!

We are excited to share the plans for a new awards program for 2021.

We will be marrying the Canadian Beauty Awards with the COSA Awards in 2021 to create one event: Beauty's Best Awards

LET'S CELEBRATE THE BEST OF THE BEST

To inquire about tickets and sponsorship opportunities, email Jim Hicks: jhicks@cosmeticsalliance.ca

THANK YOU TO OUR SPONSORS GOLD SPONSORS

S I LV E R S P O N S O R S

EVENT SPONSORS

PRODUCTION SPONSOR

PRESENTING SPONSOR

PIN SPONSOR