UP FRONT
PUBLISHER’S NOTE THE FIRST ANNUAL BEAUTY’S BEST AWARDS
Photo: David Hawes
held in late October was a tremendous success. This was the first time we combined our two awards programs, The Canadian Beauty Awards and The COSA Awards to create one special Canadian awards program celebrating the best products and the best people in the beauty industry. The live virtual event trended # 3 on Twitter for most of the evening and reached 1.2 million people with over 92,000 interactions and generated over 7,000 tweets and 600 re-tweets! The exciting awards content and our special guest Jessica Holmes from Royal Canadian Air Farce helped skyrocket our engagement level to a record 8.2%. Since then, we have had ads in The Globe & Mail, The Toronto Star, and on Fashion magazine’s social pages, reaching another two million people in Canada. Make sure you have a look at all the finalists and winners in this issue starting on page 23 and running over 50 pages in this issue. Many of the product winners have recorded thank you videos, and all our service award winner acceptance speeches are included as well. So have fun reading this special Beauty’s Best Awards section in this issue. Next year, we have booked The Canadian Beauty Awards on Thursday, October 20, 2022, for a live, in-person event at the Royal York Hotel in Toronto. The staff at Cosmetics magazine would like to wish you and yours the very best for this holiday season coming up. We trust the holiday sales will be better than ever this year. Thanks again for another great year and congratulations once again to all our finalists and winners of this year’s awards.
Jim Hicks, DIRECTOR, BEAUTY PUBLICATIONS AND AWARDS @JIMHICKSTWEETS
WINTER 2021 | COSMETICSMAG.COM
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