My Communicator | May/June 2015

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My

SourcePoint | www.MySourcePoint.org

Set your own course to thrive after 55

COMMUNICATOR Vol. 23, No. 3

May/June 2015

“Why is the Council for Older Adults now called SourcePoint?” “SourcePoint” represents a new outlook on our organization. The scope of our services has changed... • We are no longer just an in-home care agency. We are no longer just a community center for older adults. We are all of that and MORE! • We are now the central source in Delaware County for those who want to live well as they age. • Our new brand represents our role as the community’s starting point for everything they need to thrive after 55!

Meet our new logo...

GOLD represents excellence and warmth.

The compass illustrates that we provide you with choices. We are your starting point – you determine your own direction.

BLUE is trustworthy and dependable. RED adds energy and enthusiasm.

You choose your own direction...

...to live well in mid-life and later, in whatever way is right for you.

How is SourcePoint relevant to me?

www.MySourcePoint.org

Why the Name Change? A Letter from the Executive Director Robert Horrocks, Executive Director SourcePoint As you probably know, the Council for Older Adults and the former Senior Citizens, Inc. merged into one organization last year, and we are proud to announce a new identity for our combined organization. Beginning April 27, the Council for Older Adults is now called SourcePoint, and our new motto is “Thrive after 55!” This name change is the result of not only the merger but a great deal of consideration and research, which you’ll read more about in the following article (page 22). But as the head of our organization since 1992, I wanted to share with you my personal perspective on why this change is so necessary. Our merged organization is not simply the sum of two parts. When we brought together all of the vital resources that the two independent organizations offered, we found that we were more than just an in-home care agency and more than just a community center for people over 55. We are now the central source in Delaware County for those who want to live well as they age. The name “SourcePoint” represents our role as our community’s central source and starting point for everything needed to thrive after 55! We recognize that for some, change can be challenging. And I can assure you that, having led this organization since its infancy, this change has been challenging for me as well. CONTINUED ON PAGE 22...

Formerly known as the Council for Older Adults, find SourcePoint online at www.MySourcePoint.org and follow us on


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