FLEET MANAGEMENT | CONVERSIONS Fifth Canter for Smith
Importance of image
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he growth in home delivery is making fleets more conscious of the branding opportunities of their vehicles, according to fleet livery specialist Mediafleet. Companies are realising that not only are their vans the most visible representation of the business, but that they offer an effective marketing tool as well. “The last 18 months have created a situation where a smaller number of people are stepping into retail stores and instead satisfying their shopping needs from home,” said Mediafleet managing director Barnaby Smith. “For companies that place a high degree of importance on their image, this means ensuring that the home shopping experience reinforces their brand values and the delivery vehicle is part of this, along with factors such as the packing materials used and their online presence. “Delivery from a vehicle that has a strong and creative branding is a priority for a growing number of fleets.” Mediafleet reports seeing a recognition that the branding of the vehicle is a strong market-
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ing opportunity that can be used not just to build and reinforce image, but also to carry sophisticated messages about products and services.” Simon Mellin, founder and CEO of The Modern Milkman, agrees: “Distinguishable branding that is creative and memorable allows the brand to be more visible to more people. We’re on a mission to reduce waste, particularly plastic waste, through return and reuse grocery delivery. We can only do this if there is awareness of our brand.”
orthamptonshire solid fuel merchant KG Smith has added a fifth Fuso Canter to its fleet of 13 trucks serving customers throughout the East Midlands and Home Counties. The 7.5-tonne Canter is equipped with a dropside body from Commercial Vehicle Bodies (Northamptonshire) and has been supplied with a Mercedes-Benz Complete Service Contract, through local Fuso dealer Intercountry Truck & Van.
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t: 01638 660555 e: sales@vansystem.co.uk www.vansystem.co.uk 28 VANUSER • OCTOBER 2021
