Homepage
1.0
ref. p3, perhaps integrate content 1.1 below (& remove that pg)
Digital Society 1.1
Fulfilling Human Needs
1.2
Maslow’s Hierarchy
1.3
Consumers Embrace Digital
Digital Growth Historically Digital Growth Today
ref. p6 (wheel)
Search
78
Video
ref. p8-9 (this table needs to be brought to life, cross-link, etc.)
Audio
78%
ref. p12
Games
1.6
78%
ref. p13
Mobile
1.7
78%
ref. p15
Web
1.8
ref. p16
Connectivity
Desirable Audience
Social Media
1.5
Digital Savviness Today
Multi-screen Usage
ref. p4-5
% ref. p7
1.4 Marketer Opportunities
2.0 Digital Platforms
1.9
1.10
78% 78%
2.1
2.2
0.0
Login Consider making portal design, perhaps with featured case study
3.0
ref. p21
78
ref. p23-24, Cross-link to 4.1
E-commerce
78
ref. p27-28, Cross-link to 4.2
Digital Measurement
%
%
2.3
ref. p31-32, Cross-link to 4.3 (Consider using charts from Updated Slides ppt)
2.4
78
ref. p35-36, Cross-link TBD
2.5
%
78
ref. p39-41 Cross-link to 4.4, + poss. another
2.6
78%
ref. p45-49, Cross-link to 4.5
2.7
78%
ref. p52-54 Cross-link to 4.7
%
ref. p57, need into. copy
Scorecards
Audience Measurement
3.1
3.2
3.4
Social: AmEx Open
Bullet build ref. p59
4.2 Search: General Motors
Digital Glossary
3.5
?
Buzzword Bingo?
ref. p25
ref. p29
4.3
ref. p60
Video: Old Navy
No content provided, but this was listed on p. 57
Games: Doritos
4.4
ref. p61
Mobile: Budweiser
4.5
Web: Dominos
Need new copy to introduce section, perhaps include montage of logos below
4.1
Bullet build ref. p58
3.3
Industry Snapshot
4.0 Case Studies
ref. p33
ref. p42
ref. p50
4.6
ref. p55
This section can really bring the presentation to life, by presenting samples of each case study
This section is too text-heavy, some work needs to be done to split into sub-sections, and make more scannable, etc.
ref. p17 FOOTER LINKS ref. p18
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KEY
78% Bar Chart
Mountain Chart
Pie Chart
Table
Stat Graphic
Info. Graphic
Photographic Imagery
Passwd. Protected
Audio
Video
NOTES Note: editing is required to stats short enough for graphical representation. Also, we can provide downlaoadable pdfs, so clients can copy and paste data. We deleted p12, “Digital activities have become part of daily lives” because the graph is hard to read, and there is already compelling similar stats in the presentation.
IAB
04.18.12
IAB Press Kit: Conceptual Content/Visuals Map
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