TDA | Wireframes

At A Glance Authenticated Home 3URGXFW (YROXWLRQ Highlights • module design specifications

Known Issues • all content and labeling is for position only.

• consolidating watchlist and positions pie chart?

• added Spies, Portfolio, Performance as concepts • Need a system (icon) for contextual help

CONFIDENTIAL - INTERNAL USE ONLY

Interface framework

Product Evolution Broker/Dealer Conversion (3/29/2006) phase 1) Enhanced Homeland* Global nav

Balances

Future

phase 2) New Modules*

performance Indices portfolio composition (XRay)

recent orders

Functional Annotations

phase 3) Conditional Views*

Welcome to TDAMTD

Balances

Indices

recent orders spies

watchlist amerivest

news

screeners

watchlist

news

demo - view short presentation on how to best use this module.

screeners

customize - default to some present based on who we think you are.

performance

* client can arrange the modules and edit each module’s content.

SnapTicket/Quote bar

portfolio composition (XRay)

spies

amerivest CONFIDENTIAL - INTERNAL USE ONLY

Interface framework

UI Anatomy: Homeland Functional Annotations

Template

Modules

Global nav

Global nav

Content styles (exceptions and deviations are expected)

[module title]

edit content | related link

[module title]

edit content | related link

page function | page function | page function

object 1

A

object 2 Content

mode 1 (default) | mode 2 | mode 3 | mode 4

object 3

B

View more of XXXXX

object 4 [module title]

edit content | related link

view: XXXXX-XXXX

Snapticket/Quote bar

Snapticket/Quote bar C

View more of XXXXX

CONFIDENTIAL - INTERNAL USE ONLY

At A Glance Page Views

CONFIDENTIAL - INTERNAL USE ONLY

Frame Layout Profile & Preferences | Help Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

Go

find symbol

Home

Portfolios & Accounts

Shortcuts:

News & Research

Trades

S&P Stock Research

Market Data Tools

Tradecentral Classic

Ideas

Stock Screeners

Sector/Industry

edit | details

Net Value

Page description: Worst case scenario if ALL indicies displayed (for more detail see homeland_module_account)

customize | print page

Last login: XX:XX AM, MM/DD/YY

Account Value: $XX,XXX,XXX.XX

edit

Functional Annotations

Check out what’s new today

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

Good Morning, [David]

Customer Service

Planning

Market Snapshot

edit | details

Today

Frame 1

Cash balance

$XXX,XXX.XX

$XX.XX

Margin balance

$XXX,XXX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

$XX.XX

DJIA S&P 500 NASDAQ

contextual promo 1

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

contextual promo 2

Frame 1:Global navigation, and persistent display of date, time, and market close info.

NOTE: May require use of nested frame to scroll content when more than 5 items are displayed.

Approximate page fold @ 8x6 Frame 2: SnapTicket/Quote bar

Recent Orders

edit | view all orders

Order No.

Action

Qty

Symbol

Price

Date/Time

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

Frame 2

Quote/SnapTicket

CONFIDENTIAL - INTERNAL USE ONLY

View: default (with messaging) Profile & Preferences | Help Switch to:

2 XXXXX-XXXX

My shortcuts:

logout

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

1 Portfolios & Accounts

Home

Search Site

News & Research

Trades

Stop-Limit Order

Market Data Tools

Tradecentral Classic

Ideas

Confirmations (60 days)

Account Balance

11

edit

3 Check out what’s new today

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XXX Free Trades

Good Morning, [David]

Customer Service

Planning

Last login: XX:XX AM, MM/DD/YY

12

edit | more details

5

Net Value

Market Snapshot

$XXX,XXX.XX

$XX.XX

Margin balance

$XXX,XXX.XX

$XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

DJIA S&P 500 NASDAQ

contextual promo 2

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

contextual promo 2 9

Recent Orders

2.

If user has multiple accounts menu displays a list allowing him to toggle between portfolios (see page 12).

3.

Displays a popup with release notes and other non-transactional information.

Merger sitelet would be available in this tray.

4.

Revise layout, and choose a predefined color scheme or create your own for this page.

5.

Click title to view more detail - e.g., full page

6.

Hi-level summary of intraday account value. Links to more info or common goals are readily available. (Attributes may grow to 6-8 depending on account.

Display rules required.)

7.

Visualization of market performance. Click chart to navigate to charting tool.

8.

Displays last 5 open & filled orders. Order number links to OS. Symbol links to quote detail page. (Note: FILLS ONLY if scope is a problem)

9.

Links to appropriate page. Allows user to set display rules (e.g., last 5))

edit | view all orders

contextual message

XXXXXXXXXX

Provides summary of information most frequently used. User may select 4 persistent links from popup menus offering a list of all content/pages within the site. Date, time, market countdown, and when applicable free trades.

7

trade 6

Order No.

1.

edit | detach

Today

Cash balance

Page view: Client with multiple accounts, and with messaging displayed

customize | print page

System message 4

Account Value: $XX,XXX,XXX.XX

Functional Annotations

Action 8 BUY

Qty

Symbol

Price

Date/Time

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details 10

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

You have: XX stock, XX option, XX mutual fund orders in Order Status.

10. If OPEN, cancel and edit rules apply (note: requires careful differentiation between these RO’s and OS’s value -- very risky). If FILLED, click INFO to view order details in Order Status. EDIT focus OS display on that item, end of sequence resolves to OS, not homeland. Assume order mgmt is the goal.

11. User’s first name, not username.

12. CUSTOMIZE presents a page allowing the user to configure the layout, content modules (see page 9), and other contextual settings. PRINT prompts user to output page to printer.

Quote/SnapTicket CONFIDENTIAL - INTERNAL USE ONLY

View: default (cont’d) 1 edit | new watchlist

Watchlist: Top 5 from [list name] Percentage Change in Price

Symbol

Last

Change($)

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

Cash XXXXX XXXXX XXXXX XXXXX XXXXX

20% 40% 30% 10% 02% 01%

View all items (22) | edit list

News:

Current Market

2

Functional Annotations Page description: At-a-glance page (cont’d) 1. Toogle between watchlist. Default list is the account positions. Percentage change of selected list is visualized in pie chart. EDIT offers preferencs for the module’s content.

2. 3 views of headline news. Click to view headlines in module (tabs). Click headline to view full article in research > symbol > news template.

My Positions

Watchlist: [list name]

edit | view all news

J&J Suggests It Won't Raise Guidant Offer - AP - 27 minutes ago Diversified health care products maker Johnson & Johnson said on Tuesday that its renegotiated offer for heart device maker Guidant Corp. is fairly valued and that it remains committed to the deal, one day after Guidant received a higher bid from Boston Scientific Corp.

NYSE Members to Vote on Archipelago Deal - AP - 1 hour, 8 minutes ago Members of the New York Stock Exchange were expected Tuesday to approve the acquisition of Archipelago Holdings Inc., a move that would turn the Big Board into a for-profit enterprise with hightech computerized trading capabilities.

Stocks Rise on Sharp Jump in Productivity - AP - 1 hour, 39 minutes ago A sharp jump in industrial productivity, the biggest surge in two years, lifted stocks Tuesday, allowing investors to find bargains after the previous session's decline.

All current market headlines...

contextual promo 1

contextual promo 2

Quote/SnapTicket

CONFIDENTIAL - INTERNAL USE ONLY

View: release notes Search Site

Get Quote(s)

2 & positions.

• See your cost basis in balances

ApexLIVE WEBCAST Go Go F E AT U R E S Toolshop in Washington, D.C. find symbolon [Month, MM/DD/YY • Consolidate your accounts in 3 easy steps Learn the latest trading Portfolios & Quotes & News & Market Data Date].

Investment Planning & strategies Client Next update: At A Glance Home 4 Accounts Trades Research Tools Ideas Guidance Service • Trade Triggers for options from industry leaders, and how to MM/DD/YY Sneak preview implement them. Balance Register today.

My shortcuts: Stop-Limit Order Tradecentral Classic Confirmations (60 days) Account

NEW SITE

3

More updates...

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

Good Morning, [David]

1

Hide what’s new today

Last login: XX:XX AM, MM/DD/YY

Account Value: $XX,XXX,XXX.XX

customize | print page

edit | more details

Net Value

Market Snapshot

Functional Annotations Page description: user has elected to view what’s new 1. click tab to hide information. Label communicates appropriate call to action.

2. Click item to view page with annotated help enabled on initial view. More updates links to release note page.

edit | detach 3. Click sneak preview to view page featuring screen shot with callouts indicating what’s changing and why it’s valuable to the client.

Today

Cash balance

$XXX,XXX.XX

$XX.XX

Margin balance

$XXX,XXX.XX

$XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

4. Marketing messages link to client offers page.

DJIA S&P 500 NASDAQ

contextual promo 1

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

contextual promo 2

Recent Orders

edit | view all orders

Order No.

Action

Qty

Symbol

Price

Date/Time

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

You have: XX stock, XX option, XX mutual fund orders in Order Status.

Quote/SnapTicket CONFIDENTIAL - INTERNAL USE ONLY

View: home > preferences Profile & Preferences | Help Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

Home Open Account

Portfolios & Accounts

Trades

Security Center

News & Research

Technical Support

Market Data Tools

Contact Us

Ideas

Planning

Customer Service

Page view: Client has clicked PREFERENCES in global nav.

About Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XXX Free Trades

Functional Annotations

Check out what’s new today

Personal Preferences

1.

Links to sub-section page (see page 10) and starts edit sequence.

2.

visualize task with conceptual image or tight crop of interface.

Homepage | Web Site | Trading | Communication | Profile | Exchange Agreements | Subscriptions 1

Configure homepage Customize the page and get everything you need when you login.

Personal Profile/Info.

Change your address, email, and other important information.

Trade Settings Setup trading preferences that work for you.

Change communication Receive all your paper mail electronically.

Exchange Agreements

Customize Web Site

Ensure you’re getting the best quotes by signing these agreements.

Change login preferences and other aspects of the website to meet your needs.

Subscriptions Manage your subscriptions easily.

Quote/SnapTicket

CONFIDENTIAL - INTERNAL USE ONLY

View: home > preferences > homepage Profile & Preferences | Help Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

Portfolios & Accounts

Home Open Account

Security Center

News & Research

Trades

Technical Support

Market Data Tools

Contact Us

Ideas

Planning

Homepage

Functional Annotations Page view: Client has clicked CUSTOMIZE on homepage.

About Ameritrade Check out what’s new today

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XXX Free Trades

Personal Preferences

Customer Service

1

1.

Categories are separated to allow for additional information and instruction on each page.

2.

Each module illustration has enough detail to communicate it’s value. User may click to spawn popup window with screenshot of module. 1 module must appear in layout.

Web Site | Trading | Communication | Profile | Exchange Agreements | Subscriptions

Select the content for your homepage by dragging the one(s) you want and arranging it on the page. Save your layout to update your homepage.

Accounts Brief description. Click image to view sample.

User must drag the image to the page model on the right. Then place the image in one of 5 available spaces. If only 1 module is added to the layout it will automatically appear in the initial space. User cannot leave empty spaces.

The user may remove modules by drag it back to it’s space, or off of the page layout. A module will magnetically return to it’s original space if it is not in the layout. When a modules is placed in the layout, it’s original space remains empty.

2

Shortcut: click the module to edit it.

Market Snapshot Brief description. Click image to view sample.

3.

3

Recent Orders Brief description. Click image to view sample.

When 2 or more spaces are filled the user can drag modules up and down the layout. If occupied, the moving module (A) acquires the new space and the previous occupant (B) is forced below or above depending on direction of Module A. After being placed in layout, a message is displayed to user informing him of the shortcut to edit the module’s content. If he chooses to edit (see page 21) sequence resolves to point of orgin (e.g., either homeland or homepage preferences).

Watchlists Brief description. Click image to view sample.

When user returns, his preferred modules display in the order he saved.

Modules original locations remain empty to communicate the option to remove up to 4 modules at any time.

News Headlines Brief description. Click image to view sample.

4.

View a list of recommended layouts

SAVE

4

Cancel

Button activation follows existing design pattern (grayed out until needed).

Save and cancel returns user to previous state. When saved, homepage is immediate available as preferences in layout.

Quote/SnapTicket

CONFIDENTIAL - INTERNAL USE ONLY

At A Glance Global Navigation

CONFIDENTIAL - INTERNAL USE ONLY

Global Nav: behavior 1

Default Portfolios & Accounts

Home object 1.1

object 1.2

Trades object 1.3

News & Research

Market Data Tools

object 1.4

object 1.5

Ideas object 1.6

Planning object 1.7

Customer Service object 1.8

edit

object 1.1

2

Page description: nav display 1. Home is default display upon login

Browse...

Home

Functional Annotations

Portfolios & Accounts object 1.2

Trades object 1.3

News & Research

Market Data Tools

object 1.4

object 1.5

News & Research

Market Data Tools

object 2.4

object 2.5

News & Research

Market Data Tools

object 2.4

object 2.5

News & Research

Market Data Tools

object 2.4

object 2.5

News & Research

Market Data Tools

object 2.4

object 2.5

Ideas object 1.6

Planning object 1.7

Customer Service object 1.8

edit

2. No rollover - 2 clicks to view page 3. Reinforce options with rollover (highlight or state change) prior to selection.

Maintain visual priority to communicate current location - e.g., “you are here”.

Choose (click 1) - show second row Home object 2.1

Portfolios & Accounts object 2.2

Trades object 2.3

Ideas object 2.6

Planning object 2.7

Customer Service object 2.8

Browse...

Home object 2.1

Portfolios & Accounts object 2.2

Trades object 2.3

Ideas object 2.6

Planning object 2.7

Customer Service object 2.8

Browse...

Home object 2.1

3

Portfolios & Accounts object 2.2

Trades object 2.3

Ideas object 2.6

Planning object 2.7

Customer Service object 2.8

Choose (click 2) - view page Home object 2.1

Portfolios & Accounts object 2.2

Trades object 2.3

Ideas object 2.6

Planning object 2.7

Customer Service object 2.8

CONFIDENTIAL - INTERNAL USE ONLY

Global Nav: a) unauthenticated 1

Get Quote(s)

Open an Account | Get Advice

+

ex. MSFT, +IBMAT

Go

find symbol

2

Home

Portfolios & Accounts

Getting Started

News & Research

Trades

Pricing & Fees

Market Data Tools

10-Sec Guarantee

Ideas Rollover Your IRA

Page description: nav display

Customer Service

Planning

Functional Annotations

1. as it appears on TDWaterhouse

About TD Ameritrade 2. secondary links are relevent to marketing content that supports the customer’s experience and promotes satisfaction. link to advisor/retail assistance - humans)

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

UserID/Acct #:

6

3. secondary links become SHORTCUTS when authenticated. user may choose to EDIT the links and select his 4 favorites.

Password:

Choose a start page

4. if client has multiple accounts, display all account numbers and allow client to select one to view the assets and holdings within that account

Logon

Forgot UserID/password?

5. single account: display link to profile page from account number. present link to OPEN ACCOUNT to open new acount. LINK TO... enables the user to link additional accounts to the account he’s currently viewing.

Help with logging on

6. unsecure logon interface as it appears on TDWaterhouse and Ameritrade

b) authenticated (linked to 1 or many) 4

Profile & Preferences | Help

Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

Home

3 Shortcuts:

Portfolios & Accounts

News & Research

Trades

Stop-Limit Order

Tradecentral Classic

Market Data Tools

Ideas

Confirmations (60 days)

Planning Account Balance

Customer Service edit

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XX Free Trades

c) authenticated (non-linked) 5

Open an Account | Link to...

XXXXX-XXXX logout

CONFIDENTIAL - INTERNAL USE ONLY

Last 5 Quotes (unauthenticated) 1

Get Quote(s)

Open an Account | Get Advice

ex. MSFT, +IBMAT

+

Go

find symbol

Home

Portfolios & Accounts

Getting Started

Trades

Pricing & Fees

News & Research

Market Data Tools

10 Sec Guarantee

Ideas

Rollover Your IRA

Planning

Customer Service

1. click + (e.g., quote memory) to display menu. appears inactive until user enters a quote and searches. when mouse is over inactive icon, tooltip should read, “last 5 quotes”.

2. display last 5 quotes searched. no more than 5. if user searches for multiple symbols remember first 5 only.

2Get Quote(s) Open an Account | Get Advice

Go ex. MSFT, +IBMAT RECENT QUOTES (MM/DD/YY) Symbol

Portfolios & Accounts

Getting Started

Trades

Pricing & Fees

News & Research

Market Data Tools

10 Sec Guarantee

Page description: user is viewing the last 5 quotes he searched.

About TD Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

Home

Functional Annotations

Ideas

Rollover Your IRA

Last

+

Go

find symbol Chg%

GE XX.XX XX.XX & Customer IBM Planning XX.XX XX.XX Advice Service +HDVXX XX.XX XX.XX XXXXXX XX.XX XX.XX XXXXXX XX.XX XX.XX About TD Ameritrade

3. End sequence: rollover item row and click to navigate to the items quote detail page 4. Exit sequence: click checkbox to close window.

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

3 Open an Account | Get Advice

ex. MSFT, +IBMAT + RECENT QUOTES (MM/DD/YY) Symbol

Home

Portfolios & Accounts

Getting Started

Trades

Pricing & Fees

News & Research

Market Data Tools

10 Sec Guarantee

Ideas

Rollover Your IRA

Get Quote(s) Last

Go

Chg% find symbol

GE XX.XX XX.XX Customer & IBM Planning XX.XX XX.XX Service +HDVXXAdvice XX.XX XX.XX XXXXXX XX.XX XX.XX XXXXXX XX.XX XX.XX About TD Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

4

Get Quote(s)

Open an Account | Get Advice

ex. MSFT, +IBMAT + RECENTGo QUOTES (MM/DD/YY) Symbol

Home

Portfolios & Accounts

Getting Started

Trades

Pricing & Fees

News & Research

Market Data Tools

10 Sec Guarantee

Ideas

Rollover Your IRA

Last

Go

Chg% find symbol

GE XX.XX XX.XX & Customer IBM Planning XX.XX XX.XX Service +HDVXXAdvice XX.XX XX.XX XXXXXX XX.XX XX.XX XXXXXX XX.XX XX.XX About TD Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins.

CONFIDENTIAL - INTERNAL USE ONLY

At A Glance Module specifications and preferences for: • • • • • •

Welcome NEW Account & Market Snapshot Recent Orders Watchlists News Screeners

• • • •

Performance NEW Portfolio Composition (XRay) NEW Spies NEW Amerivest NEW

CONFIDENTIAL - INTERNAL USE ONLY

Module: Welcome (NEW) Getting Started

Thank you for choosing TD Ameritrade. The following information will help you get started trading and investing.

If you’d rather speak with a Client Advisor call (800) 1 555-1212, or visit a branch near you. We look forward to helping you with all your needs.

Account Features

Functional Annotations

Website Introduction

Page description: performance

Trading with TD Ameritrade

1. Link to brokerage locator

Sincerely,

Advisor Assistance

Joe Moglia CEO, TD Ameritrade Corp.

2 Remove this message

Long-term planning strategies Security & Privacy Information

2. Never show this module again.

3. Links to initial points of interest - content that may stimulate a transaction or educate a new client.

Getting Started

Thank you for choosing TD Ameritrade. The following information will help you get started trading and investing. If you’d rather speak with a Client Advisor call (800) 555-1212, or visit a branch near you. We look forward to helping you with all your needs.

Account Features Website Introduction

3

Trading with TD Ameritrade

Sincerely,

Advisor Assistance

Joe Moglia CEO, TD Ameritrade Corp.

Long-term planning strategies Remove this message

Security & Privacy Information

CONFIDENTIAL - INTERNAL USE ONLY

Module: Account Value & Market Snapshot

Account Value: $XX,XXX,XXX.XX

1

Net Value

Cash balance

$XXX,XXX.XX

edit | details

Functional Annotations

$XX.XX

Margin balance

$XXX,XXX.XX

$XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

Net Value

edit | detach

Today

Account Value: $XX,XXX,XXX.XX

2

Market Snapshot

edit | details

Page description: account value module DJIA S&P 500 NASDAQ

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

1. Default view 2. Present vertical scroll option when user elects to show more than 6 indicies.

3. Account value - show current positions in pie chart when market indicies are minimized.

Market Indicies - scale to fit page width when account value module is minimized.

Market Snapshot

edit | detach

Today

Cash balance

$XXX,XXX.XX

$XX.XX

Margin balance

$XXX,XXX.XX

$XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

DJIA S&P 500 NASDAQ DJ Tran DJ Util DJ Comp NYSE Comp NYSE Fincl Nasdaq 100 Nasdaq Cmptr Nasdaq NMS S&P 400 OEX Wilshre 5000 AMEX Bio AMEX Comp AMEX Network XMI SOXX TSC Internet ML Tech 100 CBOE Mkt Vol XAU PSE Tech Russ 2000 MS Tech 35 GSTI Soft

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX XX.XX

3

Display logic:

Account Value: $XX,XXX,XXX.XX

edit | details

Net Value

Cash balance Margin balance

Market Snapshot

$XXX,XXX.XX

$XX.XX $XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

DJIA S&P 500 NASDAQ

Account Value: $XX,XXX,XXX.XX

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

edit | details

Market Snapshot

edit | details

DJIA S&P 500 NASDAQ

Maximize display when user hides one module.

edit | details

Today

$XXX,XXX.XX

Last XX,XXX.XX XX,XXX.XX XX,XXX.XX

Chg XX.XX XX.XX XX.XX

Chg% XX.XX XX.XX XX.XX

Market Snapshot

edit | details

Account Value: $XX,XXX,XXX.XX

edit | details

Net Value

Current Holdings

Today

Cash balance

$XXX,XXX.XX

$XX.XX

Margin balance

$XXX,XXX.XX

$XX.XX

Avail. for trading

$XXX,XXX.XX

$XX.XX

trade

Avail. for withdrawal

$XXX,XXX.XX

$XX.XX

withdrawl

Unsettled cash

$XXX,XXX.XX

$XX.XX

deposit

Deposits & Withdrawls

Amount

Date

[Transaction type]

$XXX,XXX.XX

MM/DD/YYYY

Cash XXXXX XXXXX XXXXX XXXXX XXXXX

20% 40% 30% 10% 02% 01%

CONFIDENTIAL - INTERNAL USE ONLY

Module: Recent Orders Recent Orders 1

You have not placed an order. Use SnapTicket™ below to place your first order.

Functional Annotations

View demo (~3 mins, 400k) | How to Use SnapTicket | Place Order | More help...

Page description: recent orders module 1. Empty state; no orders to display 2. Display the status of the following order states:

Recent Orders

2

edit | view all orders

Order No.

Action

Qty

Symbol

Price

Date/Time

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

[Action]

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

[function]

XXXXXXXXXX

[Action]

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

[function]

XXXXXXXXXX

[Action]

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

[function]

Open, and Partial: CANCEL and EDIT links to order in Order Status.

Filled, Canceled, Cancel/Reject: DETAILS links to order in Order Status 3. When minimized, display total number of open stock, options, and mutual fund orders.

EDIT - display preferences for content display VIEW ALL - links to Order Status

You have: XX stock, XX option, XX mutual fund orders in Order Status.

Recent Orders

edit | view all orders

contextual message Order No.

Action

Qty

Symbol

Price

Date/Time

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

BUY

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Cancel | Edit

XXXXXXXXXX

SELL

XXXXX.XX

XXXXX

XXXX.XX

MMDDXX:XXAM

Details

You have: XX stock, XX option, XX mutual fund orders in Order Status.

3

Recent Orders You have: XX stock, XX option, XX mutual fund orders in Order Status.

NOTE: look at order entry flow scenario

edit | view all orders

If client enters order from homeland via snapticket would he resolve to OS or homeland? what’s the probablity of recent orders being perceived as OS and what are the risks?

CONFIDENTIAL - INTERNAL USE ONLY

Module: Watch List Watch List 1

edit | create a watchlist

You do not have a Watchlist or securities in your portfolio.

Percentage Change in Price Cash XXXXX XXXXX XXXXX XXXXX XXXXX

Once you have holdings we’ll show you the Top 5 performers and a pie chart illustrate changes in price.

See example | Create a Watchlist | More help...

Functional Annotations

20% 40% 30% 10% 02% 01%

Page description: watch list module 1. Empty state; no watch lists to display 2. Toogle between lists using the menu. Percentage change in price for all items on list is displayed as it appears on Homeland today.

SYMBOL - view quote-detail page.

edit | new watchlist

Watch List: Top XX from [list name] 2

Percentage Change in Price

Symbol

Last

Change($)

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

XXXXXX

XXX.XX

XXX.XX

trade

TRADE - populates SnapTicket with symbol and price.

EDIT - links to preferences for module

Cash XXXXX XXXXX XXXXX XXXXX XXXXX

20% 40% 30% 10% 02% 01%

View all items (22) | edit this list

NEW WATCHLIST - links to watchlist page where the user can create a new watchlist.

VIEW ALL - links to full-page view of chosen watchlist EDIT LIST - links to edit page of chosen watchlist 3. When minimized, maintain chosen list in menu. Display first Item that meets the list’s criteria. Click symbol to view symbol detail page. Click TRADE to populate SnapTicket with symbol and price.

3

Watch List: Top XX from [list name]

Greatest $chg: XXXXX $XXX.XX Trade

edit | new watchlist

CONFIDENTIAL - INTERNAL USE ONLY

Module: News News:

Current Market

My Positions

Watchlist: [list name]

edit | view streaming news

[Headline displays here] - [Source - XX minutes ago] Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean quam leo, luctus non, volutpat nec, adipiscing nec, enim. Mauris laoreet mi vitae massa. Sed ac diam. Aenean dictum hendrerit nibh.

Cras bibendum. Vestibulum a diam.

1

[Headline displays here] - [Source - X hour, XX minutes ago] Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean quam leo, luctus non, volutpat nec, adipiscing nec, enim. Mauris laoreet mi vitae massa. Sed ac diam. Aenean dictum hendrerit nibh.

Cras bibendum. Vestibulum a diam.

Functional Annotations Page description:news module 1. click headline to navigate to full story. click ALL HEADLINES navigates user to a page with all current market headlines displayed. Same logic applies if positions and watchlist headlines are in focus. If no positions or watchlist in account, links are inactive (grayed out).

News module preference enables “display online headlines” (see

[Headline displays here] - [Source - XX minutes ago] Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean quam leo, luctus non, volutpat nec, adipiscing nec, enim. Mauris laoreet mi vitae massa. Sed ac diam. Aenean dictum hendrerit nibh.

Cras bibendum. Vestibulum a diam.

HL_module_news_prefs)

2. User has elected to minimize view. Click a tab to change headline and body. Link to “more XXXXX news” expands the module and displays additional headlines.

All headlines...

Once the client chooses a sub-topic, remember that preference when minimized.

News:

Current Market

My Positions

Watchlist: [list name]

edit | view streaming news

[Headline displays here] - [Source - XX minutes ago] [Headline displays here] - [Source - XX minutes ago] [Headline displays here] - [Source - XX minutes ago]

All headlines...

2

News:

Current Market Current Market

My Positions

Watchlist: [list name]

edit | view streaming news

[Headline displays here] - [Source - XX minutes ago] Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean quam leo, luctus non, volutpat nec, adipiscing nec, enim. Mauris laoreet mi vitae massa. Sed ac diam. Aenean dictum hendrerit nibh.

Cras bibendum. Vestibulum a diam.

More market news

CONFIDENTIAL - INTERNAL USE ONLY

Module: home > preferences > homepage > news module Profile & Preferences | Help

Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

Home

Portfolios & Accounts

Open Account

News & Research

Trades

Security Center

Technical Support

Market Data Tools

Contact Us

ideas

Planning

About Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XXX Free Trades

Page description:news module 1. Check box to display link on homepage. If checked, content is inactive (grayed out).

Web Site | Trading | Communication | Profile | Exchange Agreements | Subscriptions

News

Functional Annotations

Check out what’s new today

Personal Preferences Homepage

Customer Service

Choose a default news view to display on your home page.

display news module on homepage

2. Select the number of headlines to display 3. Check to align with watchlist display

Current Market

1

Top news headlines from Associated Press, BusinessWire, Motley Fool, The Wall Street Journal and other trusted sources.

2

Number of headlines: XXX based on watchlist (displayed on homepage) show headlines only

My Positions News and related information based on my current holdings.

Number of headlines: XXX Display headlines by the following criteria: Change ($) 3

Change (%) Volume Gain/Loss ($) Gain/Loss (%)

Watchlist Display headlines for: XXXXXXXXXX Number of headlines: XXX Display headlines by the following criteria: Change ($) Change (%) Volume Gain/Loss ($) Gain/Loss (%)

OK

4

Cancel CONFIDENTIAL - INTERNAL USE ONLY

Module: Screeners (Concept 1 of 2) 1

Screeners: Top XX

Stocks

ETFs

Mutual Funds

edit stock criteria | new stock screener

Symbol

Last

Change

Change %

Open

High

Low

More

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

>

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

>

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

>

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

>

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

>

View all results Criteria:

My screens [default]

Trading from $5 to $100 2 per share, outperforming the NASDAQ market index by 5%, and trading only on the NASDAQ) Edit criteria

Functional Annotations Page description: default to stock screen results and a common criteria 1. Expanded view: - each tab defaults to top 5 securities screened against criteria.

- click to view all results - click symbol to view quote detail page - click LAST to populate SnapTicket with quote and symbol 2. Link to screener results page. If user has saved screens pulldown menu allows him to run the screen and review the top 5 securities.

3. Collapsed view: - each tab defaults to top security screened againsts criteria.

- click to expand

3

Screeners: Top XX

Stocks

ETFs

Mutual Funds

edit stock criteria | new stock screener

Symbol

Last

Change

Change %

Open

High

Low

XXXXX

XXXX.XX

XX.XX

XX.XX

XXXXX.XX

XXXXX.XX

XXXX.XX

More >

View Top 5 stocks

Screeners: Top XX

Stocks

ETFs

Symbol

Last

Change

Change %

XXXXX

XXXX.XX

XX.XX

XX.XX

6

5. Link to ETF screener page.

6. Link to screener results for current criteria.

5 4 edit ETF criteria | new ETF screener

Mutual Funds

4. Link to ETF criteria page with criteria populated. If edited or canceled, return to previous location (e.g., homeland).

Open

High

Low

XXXXX.XX

XXXXX.XX

XXXX.XX

NOTE: Security type and screening criteria will determine data attributes.

More >

View Top 5 ETFs

Screeners: Top XX

Stocks

ETFs

Symbol

Last

Change

XXXXX

XXXX.XX

XX.XX

Mutual Funds

XX.XX

edit fund criteria | new fund screener

Open

High

Low

XXXXX.XX

XXXXX.XX

XXXX.XX

More >

View Top 5 Mutual Funds

CONFIDENTIAL - INTERNAL USE ONLY

Module: Screeners (Concept 2 of 2) Screener:

1

Stocks

ETFs

Mutual Funds

create a screen | edit

Today's volume movers >

Dividend payers >

Functional Annotations

Hourly volume movers >

50-day moving average crossovers - up >

Page description: default to canned screens

Breakouts >

50-day moving average crossovers - down >

1. Select security to view preset screens. Click link to view results.

Breakdowns >

200-day moving average crossover - up >

Block trades >

200-day moving average crossover - down >

Note: Mutual Fund screens will follow ETF design convention.

NASDAQ movers >

Screener:

Stocks

ETFs

Mutual Funds

create a screen | edit

XXXXXXXXXXXXXXXXX

XXXXXXXXXXX

XXXXXXXXXXXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXXXX XXXXXXXXXXXX

Screener:

Stocks

ETFs

Mutual Funds

create a screen | edit

XXXXXXXXXXXXXXXXX

XXXXXXXXXXX

XXXXXXXXXXXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

XXXXXXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXX

CONFIDENTIAL - INTERNAL USE ONLY

Module: home > preferences > homepage > screeners module (concept 1) Profile & Preferences | Help

Switch to:

Search Site

logout

XXXXX-XXXX

Get Quote(s)

ex. what is margin trading?

Go

ex. MSFT, +IBMAT

+

Go

find symbol

Portfolios & Accounts

Home Open Account

Trades

Security Center

News & Research

Technical Support

Market Data Tools

Contact Us

Ideas

Planning

About Ameritrade

XX:XX:XX PM - Monday, Nov., 10th | market closes in XX hrs. XX mins. | XXX Free Trades

Check out what’s new today

Page description:screener module 1. Check box to display link on homepage. If checked, content is inactive (grayed out).

2. Check box to display links on module and activate criteria menu.

Preferences Homepage

Customer Service

Functional Annotations

Website | Trading | Communication | Profile | Exchange Agreements | Subscriptions

3. Links to screener interface where user may revise the configuration and save his screen. Saved screens will appear in the list of criteria beneath a separate heading - e.g., “My Screen’s”.

Screeners 1

display screener module on homepage Show results using the following criteria: 2

Stocks

today’s volume movers

customize

ETFs

[choose criteria]

customize 3

Mutual Funds

[choose criteria]

customize

OK

Cancel

CONFIDENTIAL - INTERNAL USE ONLY

Module: Portfolio Composition (NEW) Portfolio Composition Style Box Diversification

Asset Allocation 20% 40% 30% 10% 0% 0%

Functional Annotations Page description:portfolio composition

Med.

1. Morningstar’s XRay

Small

Cash Stocks Foreign Stocks Bonds Other Assets not classified

Large

1

Value

Core

Growth

Note: Integration concept needs additional work.

Full Morningstar™ analysis

2

Portfolio Composition

CONFIDENTIAL - INTERNAL USE ONLY

Module: Spies (NEW) Spies

Spy on

Add

View all in Streamer

enter symbol, or sector/industry

1

Technology > Software > Microsoft Corportation

MSFT

remove | detach | move up / down

67.03 +1.09

TRADE

PROFILE

Functional Annotations Page description: performance

Breaking News (7) 1. Spies are a combination of news and alerts - data points that matter into a coherent view. Spy on companies, sectors, collections of securities (watchlists), and review key information quickly.

Competitor: APPL @ 44.44 Q4 Earnings - n/a S&P Rating

2. Enter symbol(s) to create a spy.

Retail > Construction > Home Depot

HD

remove | detach | move up / down

67.03 +1.09

TRADE

PROFILE

Note: Data scheme for sector, industry, funds, bonds, ETFs will need to be considered.

Breaking News (7) Competitor: XXXX @ 44.44 Q4 Earnings - n/a S&P Rating

Technology > Hardware > International Business Systems

IBM

remove | detach | move up / down

67.03 +1.09

TRADE

PROFILE

Breaking News (7) Competitor: XXXX @ 44.44 Q4 Earnings - n/a S&P Rating

2

Spies

Spy on

Add enter symbol, or sector/industry

CONFIDENTIAL - INTERNAL USE ONLY

Module: Performance (NEW) Performance 1

Change ($)

Show account(s): XXXXX-XXXX XXXXX-XXXX XXXXX-XXXX

Time

View portfolio manager

$XXX,XXX.XX

18k

Benchmark comparison: S&P 500 DJIA 11k NASDAQ AMEX

Functional Annotations Page description: performance 1. Look at portfolio performance over time. Compared against other accounts.

2. Display price change for portfolio. If linked accounts are present, show leader.

1 day |

1 week |

3 mos

|

6 mos

|

1 yr |

Custom...

Note: Concept needs more clarity regarding value to client.

2

Performance

Price change: $XXX,XXX.XX | Compare...

View portfolio manager

CONFIDENTIAL - INTERNAL USE ONLY

Module: Amerivest (NEW) Amerivest

My goal: [emma’s college plan] MM/DD/YY

$185,000.00 by MM/DD/YYYY

1

Functional Annotations

71.87%* Excellent!

View details

Value

Chance of reaching the goal as of [today’s date]:

Emma’s college plan

DJIA 1. Summary of goal and progress compared to industry average.

Today’s value: $35,123.45

Rebalance to maintain growth:

June 22, 2006

Page description: amerivest

6/22/03

Time

2

Amerivest

Chance of reaching the goal as of [today’s date]:

Excellent!

View details

CONFIDENTIAL - INTERNAL USE ONLY

Brainstorming / Module Ideas The following 15 modules can be used by clients to generate ideas, educate, build community among peers, and synthesize information in useful and usable ways.

MODULE

DESCRIPTION

VALUE/USAGE

TARGET CLIENT

MODULE

DESCRIPTION

VALUE/USAGE

TARGET CLIENT

Swarmer

Top 10 securities purchased by clients based on account value, location, holdings, etc.

Idea generation

New, Inactive

Morning Huddle

Podcast version of Ameritrade’s Morning Huddle

Education

Active, New, Inactive, Investor

Fool Says

List of stocks that meet the criteria of Motley Fool’s investing criteria.

Professional advice

Active, New, Inactive, Investor

Morning Call

Expected market performance from a qualified expert/source - i.e., MSNBC’s Squawk Box.

Idea generation

Active, New, Inactive, Investor

Kramer Says

List of stocks that meet the criteria of Jim Kramer’s Mad Money Show.

Professional advice

Active, New, Inactive, Investor

Industry Map

Heat map of sector/industry performance over time, default to intraday

Market data

Active, Investor

Maven

Clients voluntarily share picks with other Ameritrade clients, or private subscribers (friends, family, etc.), who receive a report of your portfolio performance. Empower clients with a reporting tool that enables them to be perceived as knowledgible investors - i.e., peer-to-peer investing motivates others to share their successes.

Community

Active, New, Inactive, Investor

Fed Watcher

Report on Federal Reserve’s economic forecast, and current interest rate

Market data

Active

Ameritrade 101

Featured demos of website functions and capabilities. Leverages Help Center, Live Chat, and a library of tutorials and scenarios as reference material.

Education

Active, New, Inactive, Investor

Message Mine

Read and post to messageboards such as Yahoo Finance and Raging Bull from secure account.

Community

Active, New, Inactive, Investor

Today

Intraday snapshot of futures performance, foriegn market performance, and corporate and economic reporting -- what’s the market going to do today?

Idea generation

Active, New, Inactive, Investor

Strategy Spotlight

Feature a trading, investing, or planning strategy based on the client’s recent account performance (50k in cash?

Consider Amerivest and accumulate more wealth?), recent equity order type (have you tried stop-limits?), option trading (straddle and hedge), etc.

Education

Active, New, Inactive, Investor

Spies

Key company, sector, market data points configured and presented as a quick reference -- features news, alerts, triggers, spark line charts, company earnings, and real-time quote data. Mental model: folder filled with data; highlighted points of interest - trigger ready to fire

Idea generation

Active, New, Inactive, Investor

Forex

Track the performance of foriegn currencies - Yen, Euro, Dollar, etc.

Market data

proof of concept available

Active S&P Rising Stars

Updates on changes to the ranking of company’s star rating.

Idea generation

Active, New, Inactive, Investor

Swarmer Functional Annotations:

Swarmer

edit | view in streamer energy

telecommunications XXXX XXX XXXX XX XXX

Show Top 5 Holdings for: last 6 months

XX% XX% XX% XX% X%

XXX XXX XX XXX XXX

Add to watchlist

XX% XX% XX% X% X%

•

Top 5 securities purchased by other Ameritrade clients over a period of time.

•

Select timeframe, and compare two sectors or industries.

•

User can generate a watchlist from companies listed in chart.

NOTES: Preferences will allow the user to set criteria such as range of account values, and additional data points - i.e., rate of return, number of shares, etc.

Add to watchlist

Fool Says Fool Says...

Rulemakers

Add to watchlist

edit

Rulebreakers

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

•

Track the performance of recommendations from Dave and Tom of Motley Fool.

•

Track the performance of recommendations from Jim Kramer’s Mad Money Lightning Round picks.

Add to watchlist

Kramer Says Kramer Says...

Lightning Round Picks - MM/DD/YYYY - MM/DD/YYYY

This week’s picks:

Recent changes:

edit YTD Top Perfomers

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

XXXX

XX%

XX

XX

Add to watchlist