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Following an era completely bogged down by choice, Multiminimalist embraces the beauty, innovation and opportunity of ‘less is more’. Multiminimalist brings a buy-less, focus more approach. More focused products will be produced and overproduction within the streetwear market will be a thing of the past, contributing to the eradication of climate change. People will live a ‘smaller and smarter’ lifestyle, supporting the rise of limitarianism. Individuals will embrace this new form of minimalism and which will see a new consumer mindset of there being much more than just the product.
A ‘make do and mend’ attitude will rise even more so. Old clothing can be reimagined to not only new clothing A ‘make do and mend’ attitude will rise even more so. but interiors too. With items such as parachutes, comOld clothing can be reimagined to not only new clothing ing to the forefront, with Raeburn Design leading this but interiors too. With items such as parachutes, commove. Parachute sculpture by Christopher Raeburn, look ing to the forefront, with Raeburn Design leading this by Stella McCartney SS20. move. Parachute sculpture by Christopher Raeburn, look by Stella McCartney SS20.
COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR COLOUR An edit of 6 grounded and versatile core colours set the tone for this trend, which will work across a multitude of collections. Multiminimalism will display neutral tones of white and greys with some cosier nude and beige tones creating a sense of modern wellness. The chosen palette allows a timeless feel which is imperative within this trend as longevity becomes a part of this new normality. An element of earth-based neutrals is also incorporated into this.
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Versatility is key, clothing will be season-less and can be adapted to all weather.
Lightweight materials and constructions will be key for utilitarian looks and layered styling.
Disrupt traditional formal styling Wwith lightweight utility items that reference the technical uniforms of ground staff.
Cocoon-like designing will be more popular as consumers will seek comfort both indoors and outdoors.
Look inspired by designer Thom Browne
Understated looks with the focus being on surroundings, embracing new minimalism and the idea that there is more than just product.
Look inspired by designers Balenciaga and Balmain
Use of sophisticated materials, relaxed fits and utility details.
Multiminimalism sees
Multiminimalism a fashion marketsees a fashion place with intermarketplace with changeable shapes, interchangeable materials and a shapes, materials and timeless a timelessfocus on focus on archiarchitectures and tectures and ininteriors. Furnishteriors. Furnishing and crafting ing and crafting items items that that will will be valued be valued for a for a lifetime. Bringing lifetime. Bringing circularity to theto the circularity forefront of the forefront of the industry. industry.