Facing shifting social and geopolitical tectonics on a daily basis, in a world that is so uncertain, how can we seek protection? As the urFacing shiftingfor socialoutdoor and geopolit-purban taste ical tectonics on a daily basis, in suits continues, individuals a world that is so uncertain, how can we seek protection? As the urban will indulge in alternative taste for outdoor pursuits continues, individuals in will order indulge into alternareality experitive reality in order to experience the outdoor and ence the wilderness. outdoorDesigns wilderness. collections will be inspired by this. Designs and collections will We must look to nature in order to inspire the future. be inspired by this. We must look to nature in order to inspire the future.
NANAMICA
Consumers will put more emphasis on protective qualities when considering purchases; especially with the changes the pandemic will force upon us. Changing habits an increased interest in smarter looks, post-streetwear, will prompt brands to offer a new sartorial style. More relaxed fits will become prominent, with remote working on the up rise. Concerns on not only post-pandemic world, but climate change, terrorism and natural disasters will also drive consumers towards a new focus on survival. Expect a rise in more protective fabrics that offer a sense of security to the wearer.
A COLD WALL
The urbanscapism palette is anchored by earthy tones and uplifted with vibrant blues, oranges and greens. A gentle retro-futurism feel is shone with scientific brights to give a dynamic, uplifting feel. Earthy organic shades allow for a more active and richer feel for the outdoors.
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ACNE STUDIOS AW20
Using urban sophistication of Using luxurious urban sophistication tailored of luxurious items tailored withitems with the the brighter palettes brighter of technical palettes outdoor of pieces. technical outdoor pieces.
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Emphasise hybrid constructions, with colour accents on statement pockets or contrasting back-panel details.
ICEBERG AW20
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Taking tailoring into the future, embracing it with modern sportswear materials, resulting in sophisticated and high-performing formal and smartcasual items that can keep up with everyday life.
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POLIQUANT FW19
POLIQUANT FW19
Antibacterial andAntibacterial and antiviral antiviral will will become become design priorities. design priorities..
ICEBERG AW20
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CROQUIS INSPIRED BY HERON PRESTON AW20 & SS20 CATWALK LOOKS
Protective elements; toggle cords hood strings all in one gloves goggles hoods to offer head-to-toe protection.
SUPREME