COURTNEY HIRSCHBERG
THE PANCHORAN BRAND MANUAL
APRIL
2016
Introduction vision inspiration brand essence
CONTENTS
Brand attributes logo logotype unacceptable uses typography color photo libary illustrative library
Application stationary packaging signage website
Contacts
INTODUCTION
VISION The Panchoran brand expresses the vision and beauty of this Bali resort. It is the visual representation of the lush jungles of Bali, its people, its culture and the idea of escaping the ordinary to experience truely breathtaking adventures. This brand represents the ecological aspect of this resort just as much as it represents the luxury. The designer of The Panchoran resort uses the beauty of the land to create a luxuriously incredible stay. The goal of this brand is to bring these unique qualities to life and truely portray what guests can expect from a stay at the Panchoran.
INSPIRATION This brand is inspired by the local culture, nature, beauty and mystery that is Bali. Fresh colors and luxurious photosgraphs capture the feeling of the rainforest. Strong sturdy lines capture the feeling of the bamboo forest that surround the resort. This brand is clean and simple yet has an exotic luxurious feel. Relaxation and purity is represented by using colors such as greens, tans, oranges, blues and white-these colors also are very natural colors giving the brand a natural feel. The designer of the resort built with bamboo and used that bamboo to create natural ventilation and rain water run off-this sustainable building material is what makes the Panchoran unique from it’s competitors and what inspires the brand’s color scheme.
PRIMARY IDENTITY ELEMENTS 2
BRAND ESSENCE The essence of this brand is designed to capture the beauty and elegance of Bali. This brand aims to capture the purity of the bamboo forests, the freshness of the lush jungle, the mystery of the towering mountains, the beauty of the beaches and the clearity of the blue waters. This brand also aims to capture the essence of luxury. The Panchoran brand illustrates the kind of experience you will recieve when you stay in one of the rooms at the Panchoran.. The service at the hotel is personalized to make you feel at home.
M ISSION The mission of the Panchoran resort is to focus on leisure, ecology and culture while giving each guest a beautiful luxurious, exotic experience. The Panchoran is built sustainably in order to protect the community and landscape that surrounds it. This resort is luxury and adventure combined. Panchoran's mission is to give people a chance to enjoy the beautiful earth we live on in a way they've never experienced before. The Panchoran is pure luxury in the middle of the jungle without making a footprint.
BRAND ATTIBUTES
LOGO
Thiis is the logo for the Panchoran resort. There are key factors to this logo that will be addressed. By consistantly using these elements throughout any advertising campagin the brand is unified and stays fluid. The logo itself should always contain it's original shape. While scaling up and down the relationship between logo and logo type should stay consistant. The alternating line weight throughout the logo should remain consistant as well. When scaling the logo or moving it around-there must always be a 0.14 between the logo and the logo type and an inch of clear space. The type chosen is simple and clean paired with a smaller more luxurious font.. The header of the logo type should always be in caps. There should always be a significant size difference between the two words in the logo type. The logo type should always be centered with the logo, unless the secondary mark is being applied; In the secondary mark the logo type is aligned with the edges of the logo itself. The logotype should maintain the width of the logo. The signature can appear in white or black depending on background.
Sig n a t u r e
Logo type
THE PANCHORAN
THE PANCHORAN
The smallest size the
The logo type can be
signature can be used
used on it's own or with
at is 0.7 W 1.2 H- this is to
the logo. The primary
insure that the logo type
type is Edelsans and the
can still be read.
secondary is Didot.
Se c o n da r y ma r k
The secondary mark is simply the logo scaled up
to
fit
the
logo
between type.
This
dimensions of the logo in the secondary mark stay the same in relation THE PANCHORAN
to itself.
There must always be an inch of clear space around the logo. The signature should never be crowded.
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UNACCEPTABLE USAGE Using a white signature is tricky. It works better when layed over a photograph. Do not oversize the signature there must always be an inch of clear space around the logo. Do not cut off the signature or rotate it. When scaling the logo to fit, whatever need may arise, it must keep the same ratio between the lines. The outside vertical lines are always the heaviest weight. The inside lines are always going to be 4 point sizes smaller than those outside lines. The top and bottom horizontal lines are always going to be the thinest-which should stay at only 2 point sizes smaller than the inside lines. The logo should never be stretched vertically or horizontally-it must always be scaled propotionally. No color should be added to this logo. The signature works only in black or only in white.
TYPE Didot A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcdefghijklmnopqrstuvwxyz 1234567890
Edelsans ultra lite ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 1234567890
Edelsans regular ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890
COLOR C: 5.91 M: 0.7 Y: 12.54 K: O
C: 27.1 M: 30.23 Y: 40.11 K: O.12
C: 53.92 M: 32.49 Y: 68.4 K: 9.5
C: 55.18 M:33.89 Y: 46.4 K: 4.87
C: 43.99 M: 28.58 Y: 32.69 K: 0.36
C: 14.9 M: 23.69 Y: 30.68 K: O
C: 20.94 M: 7.61 Y: 25.56 K: O
C: 80.53 M: 62.86 Y: 65 K: 73.37
PHOTO LIBRARY This brand is all about expressing the beauty and the luxury of the Panchoran resort. The use of photos is essential to this brand identity. These photos and any photo used throughout this book is compatible with the brand identity and can be used on any format of brand application. If more photos wish to be added to this library designer must be consulted.
ILLUSTRATIVE LIBRARY The illustrative elements that are included in
this brand manual are all build from a cluster of leaves. These clusters are flexible in arrangement, direction, placement and size. However while using these elements they must consistantly be used throughout the brand. These leaves are a very important in regards to brand application. These leaves show up on the stationary, the business cards, the envelope, the webpage, and on a handful of mock ups.
APPLICATION
PANCHORAN luxury resort
THE PANCHORAN LUXURY RESORT UBUD, BALI, INDONESIA WWW.PANCHORANRESORT.COM D E S I G N E R A N D OW N E R : L I N D A G A R L A N D 224 241 6849
THE PANCHORAN LUXURY RESORT UBUD, BALI, INDONESIA WWW.PANCHORANRESORT.COM D E S I G N E R A N D OW N E R : L I N D A G A R L A N D 224 241 6849
STATIONARY The business stationary uses a mixture of
the signature and the illustrative elements to create professional level pieces that still express the personality of the brand. Print communications inform, identify and express the story of the Panchoran in a clear and engaging way. All print communications will utilize the Panchoran signature or secondary marks, and slogan using FF Scala Sans Serif typeface, Didot typeface and supporting photographic and illustrative imagery.
PACKAGING The packaging of this brand uses the illustrative and typographical elements to create a luxurious, exotic feel. This arrangement should be applied to anything used for advertisement, marketing, or hotel amenities: such as towels, sheets, bath cosmetics, dishes, signeage, advertisements (print and web), hotel uniforms etc.
SIGNAGE The enviromental signage for this resort should be luxurious and clean. This is an example of a very simple clean entrance to the hotel. Ideally the real entrance will be made from bamboo using the logo and logo type.
WEBSITE The webpage for the Panchoran should always incorporate the Panchoran signature, photos, stay within the suggested color pallette and use the illusrtative elements. This website should be clean and keep the cohesive feel of the brand. This website should be advertised on the business cards, the staionary and any other advertisement. The website's focus is drawing the guest in with beautiful photos of Bali and the Panchoran. The website should be very
1800 467 9078
the rainforest search log in
THE PANCHORAN luxury resort
location photos rooms
about
OUR STORY come experience a luxury resort like never before. The Panchoran is located along a river gorge deep inside the island of Bali. This unique resort was designed
contact
to protect the rainforest it resides in. Bamboo is the main building structure of the resort-using bamboo allows for natural ventilation, rain water run off and other sustainable acts.
BEAUTIFUL OPEN AIR VILLAS
ADVENTURE AWAITS
CONTACT The Panchoran Udub, Bali, Indonesia Owner/manager Linda Garland WWW.Panchoranresort.com 876.098.7 Desiger: Courtney Hirschberg hirschbergcourtney at yahoo.com 224.241.6849 Art 333 | Branding and Identity Programs Courtney Mayer, Professor Courtney Hirschberg 201 Printed at Repographics Inner Pages: Stock: 32# Hammermill Text Cover: Stock: 100# Hammermill Cover Saddle-stich