03 PROJECT 1: Branding Top Dog Wash & Groom
09 PROJECT 2: Branding Baked Fresh Yesterday
03 PROJECT 3: Photography Collection of Personal Projects
03 PROJECT 4: Infographic Pick Your Poison
Top Dog Wash & Groom Top Dog Wash & Groom is a high end dog wash salon located in San Diego, California. This project was created with the intent to rebrand the salon in order to improve business and shop aesthetics.
Preliminary Sketches
Top Dog wash & groom
w a s h & g ro o m
Type & Color Treatment
La Chatte a Maman A a B b C c Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm N n O o P p Q q R r S s T t U u V v W w X x Yy Z z !@#$%^&*()
Baskerville Aa Bb C c Dd E e F f G g H h Ii J j Kk L l M m Nn Oo Pp Qq Rr Ss Tt U u Vv W w Xx Y y Z z 123456789 0 ! @#$% ^&*() C 81 M 62 Y0 K0
C7 M 29 Y 54 K0
Top Dogg w a s h & g ro o m
Mobile Application of Website
Community Outreach Top Dog Wash & Groom is partnering with the San Diego Humane Society to give their rescued animals a much needed “Spaw� Day. In an effort to improve adoption rates and animal quality of life, rescued dogs will receive a luxury bath and grooming service.
Storefront & Indoor Space
Baked Fresh Yesterday Baked Fresh Yesterday is a pickup and delivery service that collects leftover baked goods from local food establishments and distributes them to the homeless the next day.
Preliminary Sketches
Baked F resh
BakedFresh yesterday
es t. 1994
yesterday
kedFresh Bayesterday
Type & Color Treatment
La Chatte a Maman Aa B b C c D d E e F f G g H h I i J j K k L l M m Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*() Baskerville Aa Bb Cc Dd Ee Ff G g H h I i J j Kk Ll M m Nn Oo Pp Q q R r S s T t Uu V v W w Xx Y y Z z 12 3 4 5 6 7 8 9 0 ! @ #$ %^ &* () C 12 M0 Y 19 K0
C 59 M 14 Y 40 K0
C7 M 29 Y 54 K0
yes ter day
Advertisement & Food Truck
Company Website
Community Outreach Just as Baked Fresh Yesterday is devoted to giving back, so am I. In this project’s final stages, I screenprinted shir ts and distributed donated day old goods from Bear Buns Bakery to the homeless of downtown San Diego.
Community Outreach The Packaging for Baked Fresh Yesterday is kept very simple and fun. BFY by its very nature is a sustainable company. Playful patterns are printed on recycled brown paper bags and day old goods are sealed with a simple sticker.