01 PROJECT 1: Branding
Top Dog Wash & Groom
11 PROJECT 2: Branding Baked Fresh Yesterday
23 PROJECT 3: Photography
Collection of Personal Projects
33 PROJECT 4: Infographic Execution Methods
PROJECT 1: Top Dog Wash & Groom Top Dog Wash & Groom is a high end dog wash salon located in San Diego, California. This project was created with the intent to rebrand the salon in order to improve business and shop aesthetics.
Preliminary Sketches
Top Dog wash & groom
w a s h & g ro o m
Type & Color Treatment
La Chatte a Maman A a B b C c Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm N n O o P p Q q R r S s T t U u V v W w X x Yy Z z !@#$%^&*()
Baskerville Aa Bb C c Dd E e F f G g H h Ii J j Kk L l M m Nn Oo Pp Qq Rr Ss Tt U u Vv W w Xx Y y Z z 123456789 0 ! @#$% ^&*() C 81 M 62 Y0 K0
C9 M 21 Y 75 K0
Top Dogg w a s h & g ro o m
Mobile Application of Website
Community Outreach Top Dog Wash & Groom is partnering with the San Diego Humane Society to give their rescued animals a much needed “Spaw� Day. In an effort to improve adoption rates and animal quality of life, rescued dogs will receive a luxury bath and grooming service.
Storefront & Indoor Space
PROJECT 2: Baked Fresh Yesterday Baked Fresh Yesterday is a pickup and delivery service that collects leftover baked goods from local food establishments and distributes them to the homeless the next day.
Preliminary Sketches
Baked F resh
BakedFresh yesterday
es t. 1994
yesterday
kedFresh Bayesterday
Type & Color Treatment
La Chatte a Maman Aa B b C c D d E e F f G g H h I i J j K k L l M m Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*() Bebas Neue Aa Bb Cc Dd Ee Ff G g H h I i J j Kk Ll M m Nn Oo Pp Q q R r S s T t Uu V v W w Xx Y y Z z 12 3 4 5 6 7 8 9 0 ! @ #$ %^ &* () C 12 M0 Y 19 K0
C 59 M 14 Y 40 K0
C7 M 29 Y 54 K0
yes ter day
Advertisement & Food Truck
Company Website
Community Outreach This project gave me the oppor tunity to use my design for good. In this project’s final stages, I screenprinted shir ts and distributed donated day old goods from Bear Buns Bakery to the homeless of downtown San Diego just as the company would if it existed in the real world.
Sustainable Efforts The Packaging for Baked Fresh Yesterday is kept very simple and fun. BFY by its very nature is a sustainable company. Playful patterns are printed on recycled brown paper bags and day old goods are sealed with a simple sticker that includes a stamp of the logo.
PROJECT 3: Photography Photography has been a passion of mine for many years. I enjoy styling and creative directing shoots as well as working with photoshop to create surreal and imaginative scenes. Model: Self Portrait
Welcome to New York Model: Chelsie Franz Stylist: Nik Hartfield
Sweet Shop Model: Allyssa Anderson Makeup: Dionette Caceres Stylist: Ashton Green
Sugar High Model: Alex Sweiss Makeup: Christina McMillan
Fairy Tale Forest Model: Alexia Toral Makeup: Courtney Wall
PROJECT 4: Infographic Poster This project is an infographic that takes the viewer through the death penalty from a different perspective. It does not focus so much on the ethical or political issues of the death penalty as it does a comparison of execution methods. This piece has a morbid sense of humor that serves an educational purpose and puts the viewer in the driver’s seat. “If you were on death row, which would you pick?”
Sketches & Final Poster
Magazine Spreads
Death Penalty App The app for this project serves multiple purposes. It is meant to engage viewers in a mad lib game while teaching the user facts about the death penalty. After going through a four step process of picking execution methods, last meal, etc. the user gets to see their far fetched mad lib obituary in the local paper and has the opportunity to share on social media.