Coventry University School of Marketing and Management Brochure by Coventry University Recruitment and Admissions Office

Faculty of Business and Law

SCHOOL OF MARKETING AND MANAGEMENT

Coventry University

Ranked 13th in UK Guardian University Guide 2019

Welcome It is my pleasure to welcome you to the School of Marketing and Management, based within Coventry Business School and part of the Faculty of Business and Law. We recognise how important it is to choose the right course and university, as they will act as a crucial foundation for developing your future career. We have therefore designed a set of courses which are aimed at the needs of both students and industry. They will challenge you academically but also offer you many opportunities to gain work experience, to experience international travel and to gain additional qualifications. We are experts in the business disciplines of Human Resource Management (HRM), Marketing and the subject areas of Sport, Tourism and Events management, offering a range of courses in each of these disciplines and subject areas. I am proud of the team of staff who have designed, and teach on, these different courses. We have a rich, cultural diversity of staff from around the world with a strong mix of professional qualifications, academic achievements and practitioner experience, drawn from the commercial, public and entrepreneurial sectors. This means that there is a strong problem-based approach to our teaching and learning methodology, where theory is constantly applied to real-world situations. What further enhances the quality of our courses are our strong links with industry and the clear global outlook we take. Our industry relationships are long established, with students gaining relevant knowledge and skills for their future employment. It also creates many opportunities where practitioners deliver a variety of guest lecture talks within modules, to show how theory is put into practice. All of this takes place within a university culture of global engagement, as we recognise how important it is to prepare students for work in an international, dynamic and competitive workplace. This international outlook is nurtured by the opportunities offered for overseas field trips, collaborative student projects and the diversity of our intake of students from all over the world. I hope this brochure stimulates your interest to find out more about our courses, our University and the City of Coventry. It marks the beginning of your engagement with the School of Marketing and Management and of you one day hopefully becoming a Coventry University graduate.

Faculty of Business and Law With a long tradition in business and law education, we work to provide a dynamic and enterprising experience for all of our students.

Sarah Horton-Walsh Head of School 2

As a faculty, we seek to produce global ready graduates, with the skills needed to thrive in the future.

Contents 04

A global outlook

Employability focus

Our courses

Sports, Events and Tourism

Human Resource Management

Marketing

Further information

18 Postgraduate degrees

GOOD UNIVERSITY GUIDE 2019 UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

Awarded Gold for outstanding teaching and learning 2017.

A global outlook Opportunities to travel and/or work in the UK and overseas are a real benefit of choosing Coventry Business School. You can expect unforgettable life experiences, and start to stand out from the crowd of other graduates. Globally connected We live in an increasingly connected global community where the opportunity to work abroad and within different cultural settings is bigger than ever. To help you thrive, all of our Business School courses incorporate field trips, either in the UK or overseas, some course-based and some cross-faculty, As a student, you will have the opportunity to go on a field trip each year to allow you to put the theories you have learnt into practice, to network with students from different cultures and to broaden your knowledge of global business. Some trips are free of charge, while others are subsidised. Field trips are generally accessible to all students but, if overseas, you will need to be able to acquire a visa. If this proves impossible, then alternative trips will be available to you. The opportunities can help you to understand how the knowledge and experiences you gain in lectures are applied in a real-life setting, whilst also making invaluable connections that should help to bolster your employment prospects. Our students have been on field trips within the UK and all over the globe, to places such as Cape Town, Doha, Prague, Miami and Cuba. Global Leaders Programme (GLP) This exciting, members-only programme develops industry leaders of the future. Expand your global skills in our specialist workshops, experience new cultures and different countries, and meet global leaders at networking events from the likes of Google, Microsoft and Facebook. This programme is optional and involves an additional fee.

Placement/study abroad We know what a big difference work and/or international experience can make to your career prospects. Previous students have secured and successfully completed work placements with prestigious companies, such as Grant Thornton and Volvo, which can help them stand out in the employment market. All our undergraduate courses give you the opportunity to undertake an optional additional year gaining experience on a work placement, in the UK or abroad, or studying overseas. Students do compete for placements but many are placed through our Employability Placement Unit and there is a lot of support to improve their chance of success. More details on placement support can be found in the Business Futures section on page 6. OiL projects Online International Learning (OiL) projects are assignments that bring together students from Coventry University with peers at non-UK universities. Participating in OiL projects are an important part of your university experience and an essential step in becoming a global graduate, with excellent intercultural competence and digital fluency, both of which can improve your employability prospects. You can find out more about OiL on our main website. Recent OiL projects in the School of Marketing and Management have included an innovative OiL project for Human Resource Management students, in partnership with a German University, using the Faculty of Business and Lawâ&#x20AC;&#x2122;s telepresence robots. Marketing students have explored global marketing and consumer behaviour with marketing students in Malaysia, Singapore and the Netherlands and students have taken part in â&#x20AC;&#x2DC;The Management Gamesâ&#x20AC;&#x2122; focused on the sports industry, in partnership with several US universities.

For further information, please visit www.coventry.ac.uk/globalready

Coventry University

1st for overseas student experiences Based on the number of student trips abroad - HESA 2016/17 UK

The opportunities Iâ&#x20AC;&#x2122;ve had at Coventry University have been second to none and I know I wouldnâ&#x20AC;&#x2122;t have gained at any other university.

Georgina McLaren Event Management BA (Hons)

Employability focus We want you to thrive both now and later. To help you do that we’ve created a learning environment that provides you with the opportunity to access real-life experiences, including guest speakers, field trips, placements and guest projects. To help you prepare for the world of work, we offer specialist support and advice in helping you access relevant internships, voluntary and work experiences. These opportunities will not only help build on what you learn in your studies, but can enhance your employability skills and attributes. Business Futures – Employability support The Business Futures team has its own dedicated Employment and Placement Advisor on hand to guide you and help in securing placements. You can access this service through 1-2-1 meetings, employer events and workshops. To help students to become successful graduates, we ensure that everyone has access to an Employment Personal Tutor. This tutor will support you in preparing and applying for graduate employment. By the time you leave us, you should have acquired the skills and qualities sought by employers. For further information about Business Futures, please visit www.coventry.ac.uk/businessfutures The DigiComm Lab Our state-of-the-art DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices. In this modern collaborative environment, you’ll be offered expert guidance and support to embrace industry software and technology, aided by our in-house specialists. You can get to grips with everything from social media platforms to the Adobe suite, Behance and WordPress.

Coventry University

97% employed or in further study DLHE survey, UG UK, 2016/17 (published 2018)

Work placements We know what a big difference work experience and placements can make to your career prospects. Our students agree, with an increasing number opting to broaden their horizons and gain the valuable experience needed when entering a competitive market. Our lecturers, alongside Business Futures, have thriving relationships with a broad range of employers across our sectors, from City Councils to Highways England and Sports Coach UK. These industry links enable us to provide you with the best possible placement and employment opportunities. Students like you have secured and successfully completed placements in the UK and overseas, in a variety of businesses, from Microsoft to IBM, L’Oreal and Disney. They also play a vital role in our course development, as we strive to ensure our courses meet the needs of a changing global market. Volunteering opportunities Of particular interest to our Sport and Event Management students, we have flourishing relationships with a range of local, national and international organisations, from sporting bodies to famous music venues and some of the world’s most well-known businesses. Each year, our students complete more than 15,000 hours of voluntary work. Students take on a wide variety of roles, from match day stewarding at Coventry Blaze Ice Hockey, to event management and post-event analysis and even working with the British Council. The majority of our sport and event management students take part in some form of voluntary work each term, helping them to network while building on their employability skills. These experiences could even lead to paid and/or permanent work.

Our DigiComm Lab gives students the opportunity to solve business problems, based on real world examples, using industry standard software.

Our courses We offer a range of BA (Hons) degrees which are designed to equip you with the skills and expertise necessary to be successful in your career. We work closely with business and industry leaders to make sure that our degrees meet the needs of an evolving workplace, and to help you develop the knowledge to thrive in your career after graduation. Our School of Marketing and Management has a track record for success, with our alumni securing jobs within some of the world’s best-known brands.

In your final year, you will undertake advanced level study within your course which aims to enable you to transition into graduate-level employment, or further academic and professional study. In most cases, you will have the opportunity to write an extended piece of work such as a dissertation or project. Furthermore, you will have the opportunity to continue to develop academic and professional skills to enhance your graduate employability. Our courses allow students to take an Add+vantage module at each stage. These modules are part of our employability programme and include a range of work experience and career development activities.

This could be your future if you choose to study at Coventry. For further information, please visit www.coventry.ac.uk/addvantage

Course content Our undergraduate courses are based upon 3- or 4-year delivery depending on whether you wish to take an optional placement or study year abroad. In year 1, you will focus on developing core subject knowledge and skills through investigating the founding principles, constructs, theories and professional practice essential to your chosen course. In addition, you should begin to develop vital and transferable employability skills. In year 2, you have the opportunity to deepen and broaden your core subject knowledge and skills at an operational level of management. Moreover, you can begin to engage with specialisms within your subject. There will be opportunities to further enhance your transferable and employability skills through, for instance, engaging with the School’s Employability Personal Tutors (EPT) to help you apply for industrial placement opportunities. You are encouraged to develop your employability skills by taking an optional placement or study abroad year. This will allow you to apply what you have learnt in years 1 and 2 and add invaluable experience to your CV.

Academic support The University’s Centre for Academic Writing (CAW) can provide you with any additional guidance you may need on assignment writing genres, such as essays, reports, dissertations and exam papers. Advice is free to all students, through workshops or one-to-one sessions. Assessment and Teaching methods When you study with us, you will be taught and assessed in a variety of ways, with a focus on helping prepare you for a successful career. Methods include: • • • • • • • • • • •

Lectures Seminars Workshops Discussion groups Presentations Posters Computer laboratories Coursework, tests and essays Examinations Practical or project work Group work

Coventry University

2nd in UK for Teaching Excellence (TEF) Times Higher Education metrics ranking 2017

On my course, we didnâ&#x20AC;&#x2122;t just get theory, we also got practical industry experience, such as working as volunteers for big events like Rihanna and Rolling Stones concerts. Gerda Muldaryte Event Management BA (Hons)

Sports, Events and Tourism

Course information Sport Management BA (Hons) UCAS code: N285 www.coventry.ac.uk/ug/N285 Event Management BA (Hons) UCAS code: N821 www.coventry.ac.uk/ug/N821 International Tourism Management BA (Hons) (top-up) FBLU code: FBLU001 www.coventry.ac.uk/ug/FBLU001 International Event and Hospitality Management BA (Hons) (top-up) FBLU code: FBLU016 www.coventry.ac.uk/ug/FBLU016 3 years full-time or 4 years sandwich (study abroad/work placement)

Top-up: 1 year full-time

Sport Management BA (Hons) Blending the areas of sport and management, this fascinating course explores the policy, planning, management and delivery of sports services, products and events. This can lead to sportrelated jobs in sponsorship, facility management, public relations, live events, research and sport governance. We aim to help you develop your knowledge and understanding of core management skills, always in relation to the exciting and growing sports sector. Event Management BA (Hons) This dynamic course is designed to prepare you for the fast-paced and exciting events industry, with the course having a strong practitioner-focus based on real-world working problems. We combine the study of events with management theory, providing a broad-based business education in the context of the event industry. A key feature of this course is the development of your knowledge and skills relating to project management, which can be used at an operational and strategic level. Youâ&#x20AC;&#x2122;ll also get opportunity to study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective. International Tourism Management BA (Hons) (top-up)

Overview When you study Events, Sport or Tourism Management at Coventry University, you will get the opportunity to learn about the principles and frameworks relating to business management, applied directly to the dynamic sport, event and tourism sectors. Youâ&#x20AC;&#x2122;ll be taught key business theories and concepts and how to apply them to complex problems to construct reasoned arguments and practical solutions. You will get the chance to develop your skills in research, communications and leadership, which should enable you to become an effective manager in the sport, event or tourism sectors. You will get chance to utilise the key business functions of marketing, finance and human resources to explore a variety of management issues and problems in the sport, event and tourism sectors. You will have the opportunity to learn how this translates into practice on industry placements and voluntary projects throughout your studies.

Aimed at students from outside the UK, this course can provide you with the opportunity to develop the managerial skills and knowledge necessary to succeed in this fast-changing and challenging industry, completing your studies to degree level. With tourismâ&#x20AC;&#x2122;s socio-economic, cultural and environmental importance, there is a growing need for graduates with creative tourism management skills. International Event and Hospitality Management BA (Hons) (top-up) Aimed at students from outside the UK, with existing industry qualifications, seeking a degree in one of the fastest growing economic sectors in the world, with an ever-increasing demand for individuals who can market and manage events, activities and services successfully. The course reflects the international nature of the hospitality and event industries and incorporates the advanced study of business English. Possible careers for graduates Our Events, Sport and Tourism graduates should be equipped to thrive not only in their specific sectors, but also in marketing, business or general management roles. Our graduates have gone on to work in a variety of leading sport and event organisations, such as the NEC, Ricoh Arena, Chelsea Football Club and Sport New Media. Some have even gone on to set up their own event or sport enterprises. Accreditations and memberships We are accredited by, or hold memberships with, the following professional bodies. Not all accreditations or memberships relate to all of the above courses. Please visit our course web pages for specific information. MEMBER

Association for Events Management Education

MEMBER

Association for Events Management Education

Sport Management BA (Hons)

Event Management BA (Hons)

International Tourism Management BA (Hons) (top-up)

International Event and Hospitality Management BA (Hons) (top-up)

Module title

Sport Management BA (Hons)

Event Management BA (Hons)

International Tourism Management BA (Hons) (top-up)

International Event and Hospitality Management BA (Hons) (top-up)

Academic and Professional Skills



Sport and Event Research Project*



Introduction to the Event Industry



Sport and Event Consultancy Project*



Marketing in Events



Strategic Management in Sport and Events



Management and Leadership



Managing Your Career



Sport and Event Entrepreneurship



International Event Management



 -

Managing People in the Sport and Event Industry



The Sport and Event Business Environment



Introduction to Sport Business



Introduction to Sport Marketing



Add+vantage module



Corporate Events



Media and Entertainment Law



Corporate Social Responsibility in Sport and Events





Developing a Professional Identity



Research Methods



Live Event Management



Sport and Event Tourism



Sport Policy and Governance



Managing Sport Events



Sport Marketing Insights



Add+vantage module



Study Abroad/Placement Year



Year 3** (students choose 2 optional modules)

Year 1 Year 2 (students choose 1 optional module)

Module title

Event Design



Cultural and Special Events



Venue Operations Management







Contemporary Issues in Sport



Sport Event Legacy



Sport PR and Media



Global Tourism



International Tourism Marketing



Contemporary Issues in International Tourism



International HRM



Academic English for International Business 1 and 2





International Marketing



Exploring Entrepreneurship



Contemporary Business Strategy



Strategic Sport & Event Marketing



Contemporary Issues in Hospitality Management



Add+vantage module



Students study 6 modules per year plus an Add+vantage module. Modules and course content was correct at time of print. Module option combination restrictions may apply. Please refer to Coventry University website for the latest information.

Key

* Students must choose one of these options. ** Year 1 for International Tourism Management (top-up).

Mandatory



Optional



Human Resource Management

Course information Business and Human Resource Management BA (Hons) UCAS code: N600 www.coventry.ac.uk/ug/N600 3 years full-time or 4 years sandwich (study abroad/work placement)

Business and Human Resource Management BA (Hons) Business and Human Resource Management aims to provide you with a solid understanding of people management, to help you acquire the skills, knowledge and behaviours required by industry today. Your studies will draw on contemporary human resource and business theory, as well as being able to apply your learning to real-life scenarios through projects with well-known brands, including Coca Cola, Apple, Sports Direct, Primark and Amazon.

Overview A business is only as good as its people and all businesses need good people. Human Resource Management (HRM) focuses on human resources in a work environment, and considers the people who work for an organisation as assets of the business.

Although this business management course primarily focuses on the human resource element, you will also be given the opportunity to develop a knowledge base of the key business and management functions and skills, which are studied at both an operational and strategic level.

It is a vast and important area of any successful business, and as an HRM professional you can expect to be a crucial part of recruitment, staff development, performance management, labour law compliance, mediation, change management and much more.

This course is also fully accredited by the Chartered Institute of Personnel Development (CIPD), with successful course graduates meeting the requirements of Student Membership and able to achieve either a CIPD Intermediate Certificate or Intermediate Diploma in HRM or HRD.

Coventry University has delivered HRM courses for more than 30 years, with a focus on practice-led learning, encompassing informed research, using real world case studies and role play to enhance your leadership and management skills.

Possible careers for graduates Our previous students have gone on to successful careers in an assortment of private and public organisations, working in a variety of jobs, from HR Assistant to HR Advisor, Payroll Officer, Recruitment Consultant and Training Manager, to Business Analysts and Business Centre Managers. Accreditations and memberships We are accredited by, or hold memberships with, the following professional bodies. Not all accreditations or memberships relate to all of the above courses. Please visit our course web pages for specific information.

Year 2

Business and Human Resource Management BA (Hons)

Module title

Developing HR Professionals 1



Developing HR Professionals 3



Exploring Work Psychology



Strategic HRM or Strategic HRD



Understanding HRM



Creating Global and Ethical Human Resources



Business Issues in Context





Financial Aspects of HRM



Contemporary Developments in Employee Relations and Engagement

Challenging Responsibilities in HRM



Contemporary Developments in Employee Development



Add+vantage subject



Innovation and Change



Employment Law and Corporate Sustainability



Strategic Reward Management



Using Information in Business



International HRM



Organisation Design and Development



Brand Management and Corporate Communications



Improving Organisational Performance



Add+vantage subject



Developing HR Professionals 2



Contemporary Issues in HR Service Delivery



Principles of Marketing



Resourcing and Talent Planning



Developing Coaching and Mentoring



Add+vantage subject



Study Abroad/Placement Year



Year 3

Year 1

Module title

Students study 6 modules per year plus an Add+vantage module.

Key

Mandatory



Optional



Modules and course content was correct at time of print. Module option combination restrictions may apply. Please refer to Coventry University website for the latest information.

Marketing

Course information Advertising and Marketing BA (Hons) UCAS code: N590 www.coventry.ac.uk/ug/N590 Business and Marketing BA (Hons) UCAS code: NNF5 www.coventry.ac.uk/ug/NNF5 Digital Marketing BA (Hons) UCAS code: N5P3 www.coventry.ac.uk/N5P3 Marketing BA (Hons) UCAS code: N500 www.coventry.ac.uk/ug/N500 International Marketing BA (Hons) (top-up) Course Code: BESU149 www.coventry.ac.uk/ug/BESU149 3 years full-time or 4 years sandwich (study abroad/work placement)

Top-up: 1 year full-time Overview Marketing plays an enormous part in everyday life - in fact, it is present in pretty much every exchange of goods and services. This is true whether you are buying a new pair of jeans, having your hair cut, discovering the best coffee in town, or even deciding which Instagram trendsetter to follow. Whether youâ&#x20AC;&#x2122;re creatively- or strategically- minded, or just happen to be a bit of both, a future career in marketing could be just right for you. At Coventry Business School, our teaching staff have a strong mixture of practitioner, and academic research, experience. This expertise is used to help design the teaching and learning approaches, ensuring that a challenging and relevant learning environment is created to meet the needs of both students and industry.

Advertising and Marketing BA (Hons) The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. One of the major attractions of the Advertising & Marketing course is the broad range of practical and transferable skills you will develop, including creative, analytical, interpersonal and communications skills. The course is designed to equip you with the analysis tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions. Business and Marketing BA (Hons) Gain a critical and reflective understanding of marketing and its relationship with the wider business environment. Through your studies, you can gain a solid understanding of customer needs, as well as the operating environment, competitors and how to develop the most appropriate marketing mix to satisfy needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus. Digital Marketing BA (Hons) Digital technology has transformed our lives, including how we market and communicate. This course is designed to give you a comprehensive understanding of marketing in todayâ&#x20AC;&#x2122;s evolving digital world. The course will cover marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence. Marketing BA (Hons) This course is ideal for those with creative flair, analytical minds and a love of communicating, who want to develop a broad range of practical and transferable skills. Our Marketing BA provides a broad foundation across general business and management knowledge, with a specific focus on marketing, aiming to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. International Marketing BA (Hons) (top-up) This one-year course specifically focuses on marketing in an international context and incorporates the advanced study of at least one European Language. It is aimed at helping students, from outside the UK and with a relevant academic background, to develop their previous studies to prepare them for a career in international business and marketing. Possible careers for graduates As a graduate from one of our Marketing courses we will prepare you to thrive within this dynamic sector. Our graduates have gone onto have successful careers across a wide variety of organisations including Nike, Microsoft, Jaguar and Goldman Sachs. Accreditations and memberships We are accredited by, or hold memberships with, the professional bodies shown to the left. Not all accreditations or memberships relate to all of the above courses. Please visit our course web pages for specific information.

International Marketing BA (Hons) (top-up)

Advertising and Marketing BA (Hons)

Business and Marketing BA (Hons)



Contemporary Marketing Issues



Marketing Principles and Practice



Marketing Communications Strategy



Employment and academic skills



Career Development



Introduction to Integrated Marketing Communications



Communication Psychology



Add+vantage subject



Organising For Business



Advertising Concepts & Practice



Add+vantage subject



Financial Management for Business



Introduction to Digital Marketing



Marketing Management



Consumer Behaviour



Career Preparation



Marketing Insight



Year 2

Applied Advertising & Campaign Management



Digital Marketing and Online Presence



Add+vantage subject



International Marketing BA (Hons) (top-up)

Marketing BA (Hons)



Marketing BA (Hons)

Digital Marketing BA (Hons)



Digital Marketing BA (Hons)

Business and Marketing BA (Hons)

Module title

Marketing Research & Data Analysis

Year 3*

Advertising and Marketing BA (Hons)

Year 1

Module title







Marketing Strategy



Advanced Marketing Study (Dissertation) or Advanced Marketing Study (Portfolio)



E-CRM & Strategy



Social Media and Online Reputation



Corporate Marketing Strategy



Digital and Social Media Strategy





Responsible Business Strategy



Innovation and Change



Enterprise and Entrepreneurship



Services & Retail Marketing



Global Marketing







Brand Management



Brand and Corporate Communications

Digital Business



Sustainability Marketing



Creative Advertising Development



Management and Leadership in Marketing



Digital Analytics



Designing Online Presence



Study Abroad/Placement Year



English for Business Part 1 & 2



Globalisation in Emerging Markets



International HRM



International Finance



Students study 6 modules per year plus an Add+vantage module.

Key

Mandatory



Optional



Modules and course content was correct at time of print. Module option combination restrictions may apply. Please refer to Coventry University website for the latest information.

* Year 1 for International Marketing (top-up).

Further information Please check the table below for detailed entry requirements for each course and, for more information, please visit www.coventry.ac.uk/ugapplynow

Course

UCAS Code

International Course Code

GCSEs

A-level

BTEC

Sport Management BA (Hons)

N285

FBLU012

5 GCSEs 9-4 including Maths and English

BBC

DDM

Event Management BA (Hons)

N821

FBLU015

5 GCSEs 9-4 including Maths and English

BBC

DDM

International Tourism Management BA (Hons) (top-up)

N/A

FBLU001

You must have successfully completed Years 1 and 2 of an equivalent course

Business and Human Resource Management BA (Hons)

N600

BESU195

5 GCSEs 9-4 including Maths and English

ABB-BBB

DDM

Advertising and Marketing BA (Hons)

N590

FBLU010

5 GCSEs 9-4 including Maths and English

ABB-BBB

DDM

Business and Marketing BA (Hons)

NNF5

FBLU009

5 GCSEs 9-4 including Maths and English

ABB-BBB

DDM

Digital Marketing BA (Hons)

N5P3

FBLU013

5 GCSEs 9-4 including Maths and English

ABB

DDM

Marketing BA (Hons)

N500

FBLU011

5 GCSEs 9-4 including Maths and English

ABB

DDM

International Marketing BA (Hons) (top-up)

N/A

BESU149

You must have successfully completed Years 1 and 2 of an equivalent course

Open Days

Scholarships and Bursaries

University Open Days take place on Saturdays and include presentations, campus and accommodation tours, advice, workshops and the opportunity to sample our unique activity-led learning approach.

If you are a truly outstanding candidate, we may be able to offer you a Coventry University Scholarship.

Book onto one of our Open Days now by visiting www.coventry.ac.uk/opendays Applicant Open Days If you apply to Coventry University, you will be invited to attend one of our Applicant Open Days, which will allow you the opportunity to come and speak in more depth to academics and current students, who will be available to answer any questions you may have about your course.

Please visit our website for more details www.coventry.ac.uk/scholarships Follow us Follow us on social media to stay up-to-date with the Faculty of Business and Law, including information on our courses, facilities and upcoming Open Days. Itâ&#x20AC;&#x2122;s a great way to get hints and tips on starting university and find out what current students are up to. /covbusinessandlaw

Applicant Open Days: 26 January 2019 09 February 2019 20 February 2019 09 March 2019 20 March 2019

@covunifbl Contact us UK applicants: T: +44 (0)24 7765 2222 E: info.fbl@coventry.ac.uk E: studentenquiries@coventry.ac.uk EU and International applicants: T: +44 (0)24 7765 2152 E: generalenquiries@coventry.ac.uk

Staff are always there to guide and support you. They have real enthusiasm and passion for what they teach. Lectures and seminars are always engaging, with lots of interaction throughout. Kirsty Warren Advertising and Marketing BA (Hons)

Postgraduate degrees Studying an undergraduate degree in the School of Marketing and Management is designed to help assist you to progress into your future career – however, on successful completion of the undergraduate degree, you could also decide to stay on and go further with a postgraduate qualification.

Human Resource Management MA

Why consider postgraduate study?

International Events Management MSc

• • • •

www.coventry.ac.uk/eventman-msc

A further investment in your future Enhanced career prospects Personal and professional development Financing options and support available, including the opportunity to receive £1000 discount on fees if you’re a Coventry University, CU Coventry or CU London graduate

We offer postgraduate degrees in the following disciplines that are relevant to our undergraduate degrees.

Advertising and Marketing MA www.coventry.ac.uk/advandmarketing-ma

Brand Management MA www.coventry.ac.uk/brandmanagement-ma

Digital Marketing Management MSc www.coventry.ac.uk/digital-marketing-mgt-msc

Human Resource Development PgDip www.coventry.ac.uk/hrd-pgdip

Human Resource Management PgDip www.coventry.ac.uk/hrm-pgdip

www.coventry.ac.uk/hrm-ma

International Human Resource Management MSc www.coventry.ac.uk/int-hrm-msc

International Marketing Management MSc www.coventry.ac.uk/int-marketing-mgt-msc

International Tourism Management MSc www.coventry.ac.uk/int-tourism-msc

Sport Management MSc www.coventry.ac.uk/sportmanagement-msc

Sport Management (with professional experience) MSc www.coventry.ac.uk/sportmanagement-msc The course list and information are correct at the time of going to print. However, changes may occur and so we strongly advise you to check our website or contact us before applying to study at Coventry University to check the most up-to-date position. For further information, please visit www.coventry.ac.uk/gofurther

GOOD UNIVERSITY GUIDE 2019 School of Marketing and Management Coventry Business School Coventry University Priory Street Coventry CV1 5FB T: +44 (0)24 7765 2222 E: info.fbl@coventry.ac.uk

UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

Awarded Gold for outstanding teaching and learning 2017.

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