Faculty of Business and Law
SCHOOL OF STRATEGY AND LEADERSHIP
Coventry University
Ranked 13th in UK Guardian University Guide 2019
Welcome It is my pleasure to welcome you to the School of Strategy and Leadership, based within Coventry Business School and part of the Faculty of Business and Law. The School of Strategy and Leadership offers a range of undergraduate courses, designed to equip students with the knowledge and skills needed to become effective graduates. We have an internationally-diverse faculty, with staff who publish cutting-edge research in some of the best business management journals on topics including strategic management, innovation, supply chain, business analytics and emerging markets. This theoretical knowledge combined with substantial experience gained in industry makes it possible for us to provide a unique and enriching student environment. Our courses have received internationally renowned accreditations that demonstrate the quality, rigour and international relevance of our degrees. These bodies include the EMFD Programme Accreditation Scheme (EPAS), the Chartered Management Institute, the Chartered Institute of Purchasing and Supply, the Association for Project Management and the Chartered Institute of Logistics and Transport. Employability and internationalisation are an essential part of the learning and teaching experience that we deliver. Our Business Advisory Group, comprising managers from national and international companies, play a critical role in shaping our courses to meet changing demands in the global business environment. As a school we are passionate about producing successful graduates and future leaders, with the skills, ethical foundations, professional expertise and international experiences needed to thrive. Please browse this brochure to learn more about our courses and how we can help you leverage your potential and achieve your career aspirations. I look forward to meeting you at Coventry University.
Faculty of Business and Law
Dr Mohammad Ali Head of School School of Strategy and Leadership
With a long tradition in business and law education, we work to provide a dynamic and enterprising experience for all of our students. As a faculty, we seek to produce global ready graduates, with the skills needed to thrive in the future.
Contents 04
A global outlook
06
Employability focus
08
Our courses
10 Business and Management 12 International Business and Management 14
Further information
15
Postgraduate degrees
GOOD UNIVERSITY GUIDE 2019 UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE
Awarded Gold for outstanding teaching and learning 2017.
A global outlook Opportunities to travel and/or work in the UK and overseas are a real benefit of choosing Coventry Business School. You can expect unforgettable life experiences, and start to stand out from the crowd of other graduates. Globally connected We live in an increasingly connected global community where the opportunity to work abroad and within different cultural settings is bigger than ever. To help you thrive, all of our Business School courses incorporate field trips, either in the UK or overseas, some course-based and some cross-faculty. As a student, you will have the opportunity to go on a field trip each year to allow you to put the theories you have learnt into practice, to network with students from different cultures and to broaden your knowledge of global business. Some trips are free of charge, while others are subsidised. Field trips are generally accessible to all students but, if overseas, you will need to be able to acquire a visa. If this is not possible, then alternative trips will be available to you. Our students have been on field trips within the UK and all over the globe, to places such as Cape Town, Doha, Prague, Miami and Cuba. Global Leaders Programme (GLP) This exciting, members-only programme aims to develop industry leaders of the future. Expand your global skills in our specialist workshops, experience new cultures and different countries, and meet global leaders at networking events from the likes of Google, Microsoft and Facebook. This programme is optional and involves an additional fee.
Placement/study abroad We know what a big difference work and/or international experience can make to your career prospects. Previous students have secured and successfully completed work placements with prestigious companies, such as Grant Thornton and Volvo, which can help them stand out in the employment market. All our undergraduate courses give you the opportunity to undertake an optional additional year gaining experience on a work placement, in the UK or abroad, or studying overseas. Students do compete for placements but many are placed through our Employability Placement Unit and there is a lot of support to improve their chance of success. OiL Projects Online International Learning (OiL) projects are assignments that bring together students from Coventry University with peers at non-UK universities. Participating in OiL projects are an important part of your university experience and an essential step in becoming global graduates, with excellent intercultural competencies and digital fluency, both of which can improve your employability prospects. Within the school, staff developed and led a total of 15 OiL projects in the last academic year, working with a variety of international partners including universities in Europe, Asia and the Middle East. A recent OiL project partnered with Swedish logistics firm DFDS Logistics, and helped broaden students’ experience of an international business by allowing them to present ideas directly to professionals in the organisation.
For further information, please visit www.coventry.ac.uk/globalready
Coventry University
1st for overseas student experiences Based on the number of student trips abroad - HESA 2016/17 UK
4
In the last academic year, over 500 students gained the opportunity to work on an OiL project, developing inter-cultural competencies and digital fluency.
Employability focus We want you to thrive both now and later. To help you do that we’ve created a learning environment that provides you with the opportunity to access real-life experiences, including guest speakers, fieldtrips, placements and guest projects.
Business Simulation Suite
To help you prepare to enter the world of work, we provide specialist support and advice in helping you access relevant internships, voluntary and work experiences. These opportunities will not only build on what you learn in your studies, but will also enhance your employability skills and attributes.
You can engage in real-life simulations that will encourage active participation and so widen your knowledge and skill base, providing you with useful experience to prepare you for the future.
Business Futures – Employability support The Business Futures Team has its own dedicated Employment and Placement Advisor on hand to guide you and help in securing placements. You can access this service through 1-2-1 meetings, employer events and workshops. To help students to become successful graduates, we ensure that everyone has access to an Employment Personal Tutor. This tutor will support you in preparing and applying for graduate employment. By the time you leave us, you can acquire the skills and qualities sought by employers. For further information about Business Futures, please visit www.coventry.ac.uk/businessfutures
Coventry University
97% employed or in further study DLHE survey, UG UK, 2016/17 (published 2018)
6
Coventry Business School has designed a new state-of-the-art Business Simulation Suite, to help you smooth your passage from education to the workplace.
The suite will create strategic decision-making problems allowing you to tackle close-to-real-life challenges in our Strategy Lab, while you can also gain confidence, knowledge and skills as you practise your pitch in our Boardroom Simulator – both designed to help ready you for the real world of business. Work placements Ranked 18th in the UK for ‘Business, Management and Marketing’ by the Guardian University Guide 2019, Coventry Business School has excellent links with national and international employers, like Jaguar Land Rover, Peugeot, Enterprise Rent-A-Car and Goldman Sachs. We know what a big difference work experiences and placements can make to your career prospects. Our students agree, with an increasing number opting to broaden their horizons and gain the valuable experience needed when entering a competitive market. Our lecturers, alongside Business Futures, have thriving relationships with a broad range of employers across our sectors. These industry links enable us to provide you with the best possible placement and employment opportunities. They also play a vital role in our course development, as we strive to ensure our courses meet the needs of a changing global market.
Business Futures help students prepare for the employment market by providing CV improvement advice and assisting with interview preparation.
Our courses We offer a range of BA (Hons) degrees which are designed to equip you with the skills and expertise necessary to be successful in your career. We work closely with business and industry leaders to make sure that our degrees meet the needs of an evolving workplace, and to help you develop the knowledge to thrive in life after graduation. Our School of Strategy and Leadership has a track record for success, with our alumni holding roles within some of the world’s most well-known brands. This could be your future if you choose to study at Coventry. Academic support The University’s Centre for Academic Writing (CAW) is an innovative teaching and research centre that can help you to become a better academic writer. Through workshops and oneto-one sessions you can access the advice and guidance you need on topics such as essay writing, reports, dissertations and theses. This service is free to all students. The Sigma Maths and Stats Support Centre provides students across all degree subjects with free support to improve their maths and statistics. The Sigma team offer a drop-in service, where you can speak to a range of friendly tutors and subject-matter experts, as well as online resources, workshops and one-to-one meetings. Both of these services are located in the Lanchester library, right next door to Coventry Business School. Assessment and Teaching methods When you study with us, you will be taught and assessed in a variety of ways, with a focus on helping prepare you for a successful career. Methods include: • Lectures • Seminars • Workshops • Discussion groups • Presentations • Posters • Computer laboratories • Coursework, tests and essays • Examinations • Practical or project work • Group work
Course content Our undergraduate courses are based upon 3 or 4-year delivery, depending on whether you wish to take an optional placement or study year abroad. In year 1, you will focus on developing core subject knowledge and skills through investigating the founding principles, constructs, theories and professional practice essential to your chosen course. In addition, you will have the opportunity to develop vital and transferable employability skills. In year 2, you have the opportunity to deepen and broaden your core subject knowledge and skills at an intermediate level. Moreover, you can begin to engage with specialisms within your subject. There will be opportunities to further enhance your transferable and employability skills through, for instance, engaging with the school’s Employability Personal Tutors (EPT) to help you apply for industrial placement opportunities. You are encouraged to develop your employability skills by taking an optional placement/or study abroad year. This will allow you to apply what you have learnt in years 1 and 2 and add invaluable experience to your CV. In your final year, you will undertake advanced level study within your course which aims to enable you to transition into graduatelevel employment or further academic and professional study. In most cases, you will have the opportunity to write an extended piece of work such as a dissertation or project. Furthermore, you will have opportunities that will allow you to continue to develop academic and professional skills to enhance your graduate employability. Most of our courses allow students to take an Add+vantage module at each stage. These modules are part of our employability programme and include a range of work experience and career development activities. For further information, please visit www.coventry.ac.uk/addvantage
Coventry University
2nd in UK for Teaching Excellence (TEF) Times Higher Education metrics ranking 2017
8
The course I am studying is intellectually stimulating and has definitely made me work-ready. I wouldn’t have had the employment opportunities I have had without it. Charlotte Rowley BA (Hons) Business Management
Business and Management
Course information Business Administration BA (Hons) UCAS code: N250 www.coventry.ac.uk/ug/N250 Business Management BA (Hons) UCAS code: N221 www.coventry.ac.uk/ug/N221 Enterprise and Entrepreneurship BA (Hons) UCAS code: NN1F www.coventry.ac.uk/ug/NN1F 3 years full-time or 4 years sandwich (study abroad/work placement) Overview Coventry University has a track record for business education that spans more than 50 years, with successful graduates entering a wide range of professions. Over the years, our courses have evolved to meet the needs of a changing world, so that our students can gain the knowledge and skills needed to thrive. By choosing us, you’ll join one of the largest business schools in Europe. Business, as a subject, looks at an entire market sector or all economic sectors collectively. It also examines how to make, create and manage an effective business. To study business, you’ll need an aptitude for leadership, management and organisation. You’ll be a problem-solver, will manage risks well and will practise how to make effective decisions and develop strategies for success.
Business Administration BA (Hons) The course reflects business thought and practice with an emphasis, where appropriate, on the application of theory to real business situations, challenges and issues. Our aim is to provide you with a business degree that equips you for careers in local, national or international markets. Case studies will be used to give you an in-depth understanding of how the different parts of an organisation support one another. Previously, for example, students have considered the project management issues involved in managing mega events, such as the Olympic Games. Business Management BA (Hons) Do you see yourself as a future business leader? Are you keen to understand how businesses solve problems, tackle risk, make effective decisions and develop strategies for corporate success? The degree, which benefits from EPAS accreditation from the European Foundation for Management Development (EFMD), will provide a solid grounding in business management theory, skills, tools and techniques – from economics and accounting to marketing, e-commerce and human resources. The course offers three specialist pathways in supply chain management, leadership or global practice, which all include modules accredited by the Association for Project Management (APM) and Chartered Institute of Purchasing and Supply (CIPS). Enterprise and Entrepreneurship BA (Hons) The BA Enterprise and Entrepreneurship is an innovative course, aimed at students with a keen interest in creating their own entrepreneurial venture or project alongside academic study. Projects might include business or social enterprise start-ups, growing a family or established business, or driving a new initiative within private or public sector employment. With creativity and innovation at its heart, this is a course for budding entrepreneurs who want to start, develop or grow a business and strengthen their skills alongside their degree. Possible careers for graduates Business degree graduates have the opportunity to equip themselves with the skills, competencies and knowledge to thrive in industry. Graduates should have an excellent foundation for careers across a variety of roles, from management and HR to advertising and marketing. Recent graduates have gone on to roles within a range of organisations including Ark Housing Consultancy in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London and Fastenal in Coventry. Accreditations and memberships We are accredited by, or hold memberships with, the following professional bodies. Not all accreditations or memberships relate to all of the above courses. Please visit the course web pages for specific information.
10
-
-
Internal Business Relations
-
Economic Environment of Business
Marketing Essentials
Project Management
-
-
Contemporary Business Strategy
-
-
Business Dissertation
-
-
Continuous Professional Development 3
-
-
Critical Issues in Globalisation
-
Managing Business Responsibly
-
-
Supply Chain Management Strategy
-
Exploring Entrepreneurship
-
Managing People
-
Add+vantage
Integrated Business Management
-
Business and Management Statistics
-
-
International Finance
-
-
Services and Retail Marketing
-
Internal Management Principles
Year 2*
Enterprise and Entrepreneurship BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Business Management BA (Hons)
Business Management BA (Hons)
Quantitative Methods for Business
Business Administration BA (Hons)
Business Administration BA (Hons)
Continuous Professional Development 1
Module title
Legal Aspects of Responsible Leadership
-
-
Add+vantage
Introduction to Entrepreneurship Theory
-
-
Strategy in Action
Creativity and Innovation
-
-
Personal Entrepreneurial Development 1: The Entrepreneurial Mindset
-
-
Analysis of Small Business Functions
-
-
Assessing the Feasibility of a New Venture
-
-
Supply Chain and Operations Management
Continuous Professional Development 2
Exploring Business Strategy
Accounting for Business Buyer Behaviour
Year 3
Year 1
Module title
Business and Management Dissertation or Undergraduate Internship
-
-
Managing Change
-
-
Purchasing and Procurement
-
-
Global Logistics Management
-
-
-
-
Ethical Leadership
-
-
-
Decision Making for International Business
-
-
-
-
Europe Through a Global lens
-
-
-
-
Enterprise Research Project
-
-
-
-
-
-
Managing Human Resources
-
Personal Entrepreneurial Development 4: Planning for Entrepreneurial Careers
Financial Services
-
-
E-Business and Emerging Technologies
-
-
Add+vantage
Scaling and Growing Businesses
-
-
Project Management For Business
-
-
Personal Entrepreneurial Development 5: Learning from Value Creation
-
-
Contemporary Supply Chain Management
-
-
Accounting For Business
-
-
Applied Marketing
-
-
Management of E-Commerce
-
-
Group Work Based Project
-
-
Financial and Legal Issues for Business
-
-
Small Business Operations and Marketing
-
-
Personal Entrepreneurial Development 2: Leading a Small Business
-
-
Research Methods
-
-
Small Business Organisation and Culture
-
-
Personal Entrepreneurial Development 3: Designing Your Venture Implementation
-
-
Optional study abroad/work placement
Students study 6 modules per year plus an Add+vantage module.
Key
Mandatory
Optional
Modules and course content were correct at time of going to print. Module option combination restrictions may apply. Please refer to Coventry University website for the latest information.
* BA Business Management students can apply to spend the first semester of their second year at Toulouse Business School or Deakin University in Australia. Limited places are available.
11
International Business and Management
Course information International Business Management BA (Hons) UCAS code: N120 www.coventry.ac.uk/ug/N120 International Business BA (Hons) (top-up) FBLU code: 019 www.coventry.ac.uk/ug/FBLU019 European Business Management BA (Hons) UCAS code: N200 www.coventry.ac.uk/ug/N200 3 years full-time or 4 years sandwich (study abroad/work placement)
Top-up: 1 year full-time/2 years full-time depending on year of entry Overview Coventry has a track record for business education that spans more than 50 years, with successful graduates entering a wide range of professions. Our International Business Management and European Business Management courses are designed to help you understand international business environments, preparing you for a more globally connected employment market. By studying within the School of Strategy and Leadership, you will also have the chance to participate in Online International Learning Projects (OiL) that can help to further your international business knowledge, inter-cultural competencies and digital fluency.
International Business Management BA (Hons) Effective international business management relies on an accurate understanding of different international business contexts and a deep cross-cultural understanding - both things this course aims to provide. This degree aims to develop knowledge and practical skills regarding the international business environment, business strategy and key functions of business organisations. The course also provides opportunities for engagement with companies and universities from a variety of countries. International Business BA (Hons) (top-up) International business now touches the lives of everyone across the globe; it is therefore important for anyone working in business to understand the events, trends and forces that play a vital role in shaping commercial success or failure. Aimed at international students who have already successfully completed one or two years of their undergraduate studies, this direct entry course will enable you to complete the final years of your undergraduate degree with Coventry Business School. European Business Management BA (Hons) Business management graduates are in high demand throughout the world because of the breadth of knowledge and skills they possess across all aspects of business operations – from strategy and marketing to finance and IT. Designed with a specific focus on business in a European context, this direct entry course is part of an innovative and truly international degree that can enable you to study in three different countries. The course gives you the opportunity to gain experience of a range of languages and the chance to increase your cultural awareness at the same time. Year one is spent studying with our European business school partners in either Denmark, Germany or Spain, year two in Belgium and your final year is at Coventry University. Possible careers for graduates Business degree graduates have the opportunity to equip themselves with the skills, competencies and knowledge to thrive in industry. Graduates from these internationally focused courses should have an excellent foundation for careers in businesses with a global outlook, displaying knowledge of international business contexts and showcasing inter-cultural competencies. Accreditations and memberships We are accredited by, or hold memberships with, the following professional bodies. Not all accreditations or memberships relate to all of the above courses. Please visit the course web pages for specific information.
12
International Business BA (Hons) (top-up)
European Business Management BA (Hons)
International Business Management BA (Hons)
International Business BA (Hons) (top-up)
-
-
Continuous Professional Development 3
-
-
Add+vantage
-
-
Exploring Entrepreneurship
-
-
Introduction to the International Business Environment
-
-
Add+vantage
Managing Multicultural Organisations
-
-
Business and Management Dissertation or Undergraduate Internship
-
-
Internal Business Dynamics
-
-
Supply Chain Management Strategy
-
-
The Economics of International Business
-
-
Europe Through a Global lens
-
Business Analytics
-
-
International Business Strategy
-
Continuous Professional Development 2
-
-
Global Leadership
-
Add+vantage
-
Globalisation in the Emerging Market
-
Applied Marketing
-
-
Digital Economy
-
-
Management of E-Commerce
-
-
Entrepreneurship in a Global Context
-
-
Group Work-based Project
-
-
International Marketing
-
-
International Finance and Accounting
-
-
International Human Resources
-
-
Collaborative Problem Solving
-
-
Advanced International Finance and Accounting
-
-
Global Operations and Supply Chains
-
-
Business and Management Dissertation
-
-
Managing Global Projects
-
-
Strategic Management in a European context
-
-
Cross-Cultural Management
-
-
Corporate Marketing Strategy
-
-
Global Business
-
-
Global Marketing
-
-
Global Logistics Operations Strategy
-
-
Principles of Strategy
-
-
Globalisation of Markets
-
-
Academic English for International Business (Stage 3:1)
-
-
International Human Resource Management
-
-
International Logistics
-
-
International Marketing
-
-
Academic English for International Business (Stage 2:1)
-
-
Integrated Business Management
-
-
Fundamentals of Project Management
-
-
Optional study abroad/work placement
-
Year 3
Year 1 Year 2*
Module title
European Business Management BA (Hons)
International Business Management BA (Hons)
Continuous Professional Development 1
Module title
Students study 6 modules per year plus an Add+vantage module.
Key
Mandatory
Optional
Modules and course content were correct at time of going to print. Module option combination restrictions may apply. Please refer to Coventry University website for the latest information.
* BA International Business Management students can apply to spend the first semester of their second year at Toulouse Business School or Deakin University in Australia. Limited places are available.
13
Further information Please check the table below for detailed entry requirements for each course and, for more information, please visit www.coventry.ac.uk/ugapplynow
Course
UCAS Code
International Course Code
GCSEs
A-level
BTEC
Business Administration BA (Hons)
N250
BESU069
5 GCSEs 9-4 including English and Maths)
ABB
DDM
Business Management BA (Hons)
N221
BESU070
5 GCSEs 9-4 including English and Maths)
ABB
DDM
Enterprise and Entrepreneurship BA (Hons)
NN1F
FBLU020
5 GCSEs 9-4 including English and Maths)
ABB
DDM
International Business Management BA (Hons)
N120
FBLU018
5 GCSEs 9-4 including English and Maths)
ABB
DDM
International Business BA (Hons) (top-up)
N121
FBLU019
Please visit the course web page for details on entry requirements
European Business Management BA (Hons) (top-up)
N200
FBLU017
Please visit the course web page for details on entry requirements
Open Days
Scholarships and Bursaries
University Open Days and Experience Days take place on Saturdays and include presentations, campus and accommodation tours, advice, workshops and the opportunity to sample our unique activity-led learning approach.
If you are a truly outstanding candidate, we may be able to offer you a Coventry University Scholarship.
Book onto one of our Open Days now by visiting www.coventry.ac.uk/opendays
Follow us
Applicant Open Days If you apply to Coventry University, you will be invited to attend one of our Applicant Open Days, which will allow you the opportunity to come and speak in more depth to academics and current students, who will be available to answer any questions you may have about your course. Applicant Open Days: 26 January 2019 09 February 2019 20 February 2019 09 March 2019 20 March 2019
Please visit www.coventry.ac.uk/scholarships
Follow us on social media to stay up-to-date with the Faculty of Business and Law, including information on our courses, facilities and upcoming Open Days. It’s a great way to get hints and tips on starting university and find out what current students are up to. /covbusinessandlaw @covunifbl Contact us UK applicants: T: +44 (0)24 7765 2222 E: info.fbl@coventry.ac.uk E: studentenquiries@coventry.ac.uk EU and International applicants: T: +44 (0)24 7765 2152 E: generalenquiries@coventry.ac.uk
14
Postgraduate degrees Studying an undergraduate degree in the School of Strategy and Leadership is designed to help assist you to progress into your future career – however, on successful completion of the undergraduate degree, you could also decide to stay on and go further with a postgraduate qualification. Why consider postgraduate study? • • • •
A further investment in your future Enhanced career prospects Personal and professional development Financing options and support available, including the opportunity to receive £1000 discount on fees if you’re a Coventry University, CU Coventry or CU London graduate
We offer postgraduate degrees in the following disciplines that are relevant to our undergraduate degrees:
On-Campus Learning
Online Learning
Business Analytics MSc www.coventry.ac.uk/businessanalytics-msc
MBA www.coventry.ac.uk/online-mba
Cyber Security Management MSc www.coventry.ac.uk/cybersecurityman-msc
MBA (for the Cyber Security Management sector) www.coventry.ac.uk/cyber-sec-online-mba
Enterprise and Entrepreneurship Education MA www.coventry.ac.uk/enterprise-entrep-ma
MBA (for the Healthcare sector) www.coventry.ac.uk/health-care-online-mba
Global Entrepreneurship MA www.coventry.ac.uk/globalentrepreneur-ma
MBA (with Artificial Intelligence specialism) www.coventry.ac.uk/artificial-intel-online-mba
International Business MSc www.coventry.ac.uk/intbusiness-msc
MBA (with Sustainable Tourism specialism) www.coventry.ac.uk/sustainable-tourism-online-mba
International Business Logistics MSc www.coventry.ac.uk/intbuslog-msc International Business Management MSc www.coventry.ac.uk/intbusman-msc Leadership and Management MA www.coventry.ac.uk/leadership-ma Project Management MSc www.coventry.ac.uk/projectman-msc MBA www.coventry.ac.uk/coventry-mba MBA (for the Healthcare Sector) www.coventry.ac.uk/coventry-mba
The course list and information are correct at the time of going to print. However, changes may occur and so we strongly advise you to check our website or contact us before applying to study at Coventry University to check the most up-to-date position.
MBA (with Artificial Intelligence specialism) www.coventry.ac.uk/coventry-mba
For further information, please visit www.coventry.ac.uk/gofurther
15
GOOD UNIVERSITY GUIDE 2019 School of Strategy and Leadership Coventry Business School Coventry University Priory Street Coventry CV1 5FB T: +44 (0)24 7765 2222 E: info.fbl@coventry.ac.uk
UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE
Awarded Gold for outstanding teaching and learning 2017.
/covbusinessandlaw @covunifbl
www.coventry.ac.uk/cbs
17657-18 © Coventry University. All rights reserved.