Coventry University - School of Marketing and Management Brochure by Coventry University Recruitment and Admissions Office

Undergraduate Courses

School of Marketing and Management

Welcome It is my pleasure to welcome you to the School of Marketing and Management, based within Coventry Business School and part of the Faculty of Business and Law. We recognise how important it is to choose the right course and university, as they will act as a crucial foundation for developing your future career. We have therefore designed a set of courses which are aimed at the needs of both students and industry. They will aim to challenge you academically but also offer you many opportunities to gain work experience, to travel internationally and to gain additional qualifications. We have expertise in the business disciplines of Human Resource Management (HRM), Marketing and the subject areas of Sport and Event management, offering a range of courses in each of these disciplines and subject areas. I am proud of the team of staff who have designed, and who teach on, these different courses. We have a rich, cultural diversity of staff from around the world with a strong mix of professional qualifications, academic achievements and practitioner experience, drawn from the commercial, public and entrepreneurial sectors. This means that there is a strong problem-based approach to our teaching and learning methodology, where theory is constantly applied to real-world situations. What further enhances the quality of our courses are our solid links with industry and the clear global outlook we take. Our industry relationships are long established, with students having the opportunity to gain relevant knowledge and skills for their future employment. It also creates many opportunities where practitioners deliver a variety of guest lecture talks within modules, to show how theory is put into practice. All of this takes place within a university culture of global engagement, with an international outlook nurtured by the opportunities offered for overseas field trips, collaborative student projects and the diversity of our intake of students from all over the world. I hope this brochure stimulates your interest to find out more about our courses, our university and the city of Coventry. It marks the beginning of your engagement with the School of Marketing and Management and of you one day hopefully becoming a Coventry University graduate.

Coventry University

GOOD UNIVERSITY GUIDE 2019 UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

Sarah Horton-Walsh Head of School

The contents of this brochure are correct at time of going to press. The course information within it relates to the 2021/22 academic year. We regularly review our courses, to make them relevant and current for the benefit of our students. Please visit www.coventry.ac.uk/study-at-coventry for up-to-date information on courses and other facilities and services described here before making any application or accepting any offer. Where there is a difference between the contents of this brochure and our website, the contents of the applicable website take precedence and represent the basis on which we intend to deliver our services to you.

Awarded Gold for outstanding teaching and learning 2017-20.

04 UK City of Culture 2021 06 Global opportunities 08 Career prospects 10 Teaching excellence 12 Event Management 13 Sport Management 14 International Events and Hospitality Management (top-up) 15 Business and Human Resource Management 16 Advertising and Marketing 17 Business and Marketing 18 Digital Marketing 19 International Digital Marketing (top-up) 20 Marketing 21 International Marketing (top-up) 22 Next steps

Dorina-Andrea Cioata Digital Marketing BA (Hons)

School of Marketing and Management

Contents

UK City of Culture 2021 Coventry University is very much at the heart of the city’s rich history as well as it’s exciting future. The continually evolving cityscape has lots to offer, including a wide variety of places to eat, drink, shop and relax. UK City of Culture 2021 In case you haven’t heard, Coventry won its bid to be named UK City of Culture 2021, with Coventry University being a principal partner in the successful bid. This accolade, awarded by the UK Department of Culture, Media and Sport every four years, means the world will be watching Coventry throughout 2021. Therefore, if you are looking to study any of our Event Management or Sport Management courses you’ll be joining us during a period where we expect there to be large-scale events and increased visitor numbers, which should give you plenty of opportunities to get involved.

Culture on your doorstep Whatever your passion, Coventry is almost certain to cater for it. For music lovers, the city hosts the annual Godiva Festival, one of the UK’s biggest family music festivals, that’s seen the likes of Biffy Clyro, Kasabian, The Enemy, Jake Bugg and Example taking to the stage in the Memorial Park. There’s also a range of live music venues including the Golden Cross, the Kasbah and ‘The Tin’ Music and Arts. Theatre-goers have a choice of venues from Warwick Arts Centre and Coventry’s Belgrade Theatre, both of which usually offer discounts for students, to smaller venues, including the Shop Front Theatre, a unique theatre space housed in a former fish and chip shop. As the birthplace of the British motor industry, Coventry is home to the recently redeveloped Transport Museum, which houses the fastest car in the world and a 4D Land Speed Record simulator. In addition, the city is home to MotoFest Coventry, an annual motoring festival featuring motorsport demonstrations and live music. For art and history fans, the Herbert Museum and Art Gallery are located in University Square, opposite the iconic Coventry Cathedral. Sport Coventry was also European City of Sport 2019, with the vision of promoting and celebrating the benefits of sport, making the year a catalyst for a fitter, healthier city. Coventry has always been a city with a proud sporting heritage, but this award further expanded sport in the community – making the city a great place to study Sport Management. The Ricoh Arena, situated at the edge of the city, is a modern development which houses a 32,000-seat football and rugby stadium. This played host to London 2012 Olympic football matches and is home to the Wasps Rugby Club and Wasps Netball, and frequently offers volunteering opportunities to our students. Coventry United Ladies are currently a part of the 11-team Championship, the second-tier FA Women’s league, and up against teams like Aston Villa, Blackburn Rovers, Charlton Athletic and Crystal Palace. Next step up from this semi-pro league is the Barclay’s FA Women’s Super League, Europe’s only fully professional female football league and littered with club names you may recognise from the men’s Premier League. Other sports teams within the city include Coventry Rugby Football Club, Coventry Bears rugby league club – and the Coventry Blaze ice hockey team, housed in the city’s Skydome complex, with which Coventry Business School has a particularly close relationship, with players having previously studied with us, and our students frequently volunteering at games and other events.

Top 5 UK Student City QS Best Student Cities Index 2019

During and after its year as UK City of Culture in 2021, Coventry will welcome visitors from all over the world to see what the city has to offer. 5

Global opportunities Opportunities to travel and/or work in the UK and overseas are a real benefit of choosing Coventry Business School. We aim to help you stand out from the crowd when you graduate by offering a range of overseas experiences throughout your degree. Field trips You will have the opportunity to go on a field trip each year to help broaden your subject knowledge, put the theories you have learnt into practice, network, and experience other cultures. Some trips are free of charge, while others are subsidised. Some of our students from this school have been on field trips within the UK and all over the globe, to places such as Cape Town, Doha, Prague, Miami and Cuba. Just recently, some of our Sport Management students took a behind-the-scenes tour of Tottenham Hotspur’s new £1bn stadium, led by two course alumni working for the club. Check course web pages for further details of trips related to specific courses. These opportunities can help you to understand how the knowledge and experiences you gain during your course are applied in a reallife setting, whilst also making invaluable connections that should help to bolster your employment prospects. Global Leaders Programme (GLP) This exciting, members-only programme aims to develop industry leaders of the future. Expand your global skills in our specialist workshops, experience new cultures and different countries, and undertake behind-the-scenes industry visits around the world. You will also be able to take advantage of opportunities to meet global leaders, which have in the past included networking events with the likes of Google, Microsoft and Facebook. This programme is optional and involves an additional fee. For further information, please visit www.coventry.ac.uk/globalready

Placement/study abroad year Many of our school’s courses offer the opportunity to undertake an optional additional year gaining experience on a work placement, in the UK or abroad, or studying overseas. Previous students have secured and successfully completed work placements with prestigious organisations such as Grant Thornton and Volvo, which can help them stand out in the employment market. Students do compete for placements, however there is a lot of support available through our Talent Team to improve your chance of success. You can find out more on page 8. Collaborative Online International Learning projects Collaborative Online International Learning is the term that we use at Coventry University to refer to ‘virtual mobility’ experiences. These are included within the curriculum and provide an opportunity to interact with international universities and industry professionals. You can use these experiences to develop your intercultural competences and digital skills, while working with others on subject-specific learning tasks or activities. Recent projects in the School of Marketing and Management have included an innovative one for Human Resource Management students, in partnership with a German university, using the Faculty of Business and Law’s telepresence robots. Also, Marketing students have explored global marketing and consumer behaviour with marketing students in Malaysia, Singapore and the Netherlands. For further information, please visit www.coventry.ac.uk/coil Learn a language Coventry University’s innovative Linguae Mundi programme offers the opportunity to learn a new language. With more than 30 languages available through face-to-face classes by native speakers, and even more to choose from online, you could gain cultural knowledge and add a key global skill to your portfolio.

Go Abroad scheme Our Go Abroad scheme offers multiple opportunities to gain international experience. The scheme aims to help you acquire the knowledge, attitudes and skills to go on to become a globally-agile citizen and globally-employable graduate. The scheme offers opportunities to ‘Go Study’, ‘Go Work’, or ‘Go Explore’ to gain experiences beyond those offered on your course or by your school. For further information, please visit www.coventry.ac.uk/go-abroad

A global city Coventry offers the opportunity to gain global skills and experiences too – it’s a multicultural city that has welcomed students from more than 160 countries around the world. Internationally-flavoured events are run on campus throughout the year, such as Tai Chi classes by the Confucius Institute and gatherings by student societies. We’ve already helped thousands of students to gain a competitive edge in the employment market with the global skills and knowledge they gained with us.

1st for overseas student experiences 4 years running Based on student trips abroad from HESA 2014/15-2017/18 UK data

Please note that any opportunities or experiences referred to on this page may be subject to additional costs, competitive application, availability and meeting any applicable visa requirements. Please check our website for further information.

Last year I attended an overseas trip with the university, with the aim of comparing how venues are run overseas to how they are run in the UK. Jake Paris Event Management BA (Hons) 7

Career prospects We want you to be able to thrive both now and in the future. To achieve this, our Talent Team provides support services and opportunities to help you apply for placement experiences. We work closely with industry and professional bodies to ensure our courses provide students the opportunity to acquire the knowledge and skills demanded by employers. Employability and work placement support Our interest in your success extends beyond the classroom and we have invested heavily in assisting our students to progress to successful careers in the marketing, human resources and sport and events sectors. Our Talent Team is available for Coventry Business School students, and offers a range of services, including;

Volunteering Of particular interest to students looking to study Sport Management or Event Management, we have flourishing relationships with a range of local, national and international organisations. This means our students can complete more than 15,000 hours of voluntary work each year, giving them the chance to gain key skills relevant to their course. Recent examples include students looking after VIPs at BBC Sports Personality of the Year and working at major concerts, such as the Spice Girls 2019 tour at the Ricoh Arena. With Coventry due to be UK City of Culture 2021, there may also be a host of opportunities to volunteer at, and get involved with, high profile events, as the city expects to stage a year of cultural experiences for visitors from all over the world. Add+vantage modules

One-to-one support Drop-in sessions for CV, application and personal statement checks Skills development workshops Mock interviews Assessment centre and psychometric testing training Employer and networking events In addition to the above, we offer support to guide you and help you in securing work placements or paid internship opportunities. We also ensure you have access to support for preparing, and applying, for graduate jobs. By the time you’ve successfully completed your course, you should have had various opportunities to acquire the skills and qualities sought by employers. The Talent Team also puts on frequent employer events throughout the year to give you the chance to network with businesses and find out more about securing graduate roles and placements. These events usually include the Faculty of Business and Law Employment Fair, which is attended by more than 25 employers each year. Our links with industry Our industry links help us to provide you with the best possible placement and employment opportunities, with our Talent Team staff having relationships across the sectors we cover, from City Councils to Highways England to Sports Coach UK. These relationships, plus the ongoing support provided to you by our team, ensure we are able to help you as you look for placement and graduate job opportunities. Placements We know what a big difference work experience and placements can make to your career prospects. Our current students agree, with an increasing number opting to broaden their horizons and gain the valuable experience needed when entering the competitive employment market through a year-long placement in their third year, or short placements throughout their course. Past students have secured and successfully completed placements in the UK and overseas, in businesses such as Microsoft, IBM, L’Oreal and Disney.

Our Talent Team works closely with our academics to ensure that employability skills are embedded into our curriculum. Most of our courses include the university’s Add+vantage scheme which allows you to complete career-focused modules at each stage of the course, as part of our employability programme. Modules include a range of work experience and career development activities, covering topics ranging from foreign languages and entrepreneurship through to modules led by employers including Jaguar Land Rover and Severn Trent Water. All are designed to help you gain relevant skills to take into your future career. For further information, please visit www.coventry.ac.uk/addvantage Student societies In Coventry Business School, the student experience extends beyond our teaching, with numerous dedicated student societies you can join. These societies are led by our students, and can provide opportunities to network with professional bodies, attend guest speaker talks and attend social events dedicated to members of the society. There are numerous societies of relevance to students within the School of Marketing and Management, such as the Advertising and Marketing Society, the PR and Consumer Behaviour Society, and the Enactus Society, which offers students the opportunity to run commercial and social enterprise projects. Part-time work The university also boasts thefutureworks, which is our own commercial recruitment agency. Thefutureworks aims to offer students the chance to apply for a choice of flexible or temporary opportunities. One option is to become a student ambassador, working part-time at events such as Open Days, giving you the opportunity to gain employability skills and build up work experience on your CV. If you would like to get more information on working while you study, including additional guidance for international students, please visit www.coventry.ac.uk/working-while-you-study

97% employed or in further study DLHE survey, UG UK, 2016/17 (published 2018)

Our Talent Team puts on events throughout the year that allow you to network with prospective employers.

Teaching excellence We know the difference good teaching can make to your time at university. A great experience can make you happier, help you to learn more and contribute to giving you the edge when it comes to getting a job. Our focus is on learning that is led by experience, with the aim of giving you the opportunity to gain a deeper understanding of the practical application of what you are taught. We’re proud of our teaching achievements, which saw us awarded Gold in the Teaching Excellence Framework 2017-20, the Government’s first major assessment of teaching quality in universities, and also saw us awarded the maximum 5 Stars for both our teaching and our facilities (QS Stars 2020). Learning through exploration

Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation of any of our courses change, we will notify applicants and students as soon as possible. Please check the relevant course website for up-to-date information on the current status of course accreditations. In addition to course level accreditations, Coventry Business School is currently an active member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS), as well as being a signatory to the United Nations Principles for Responsible Management Education (UNPRME) initiative.

We take an innovative approach to teaching and learning. By experiencing and exploring simulated scenarios, you can gain a deeper understanding of the theory and practical application of knowledge, as well as having an enjoyable and engaging learning experience. This approach is not just limited to our teaching – it covers our assessment strategies as well, which are focused on providing you with the opportunity to undertake assessments that are designed to match the skills you may use in your future career. Facilities Designed to build creative minds, the DigiComm Lab is equipped with industry-standard marketing and advertising software and hardware to support your creative development. Built into all our marketing courses, you will be putting the theory you have learnt in your lectures into practice from year one. Our DigiComm Lab gives you a creative space to get to grips with anything from the latest social media platforms to Adobe apps. Its modern décor and spacious setting allows for individual work as well as group work. You will be challenged throughout your learning as you work to develop a skill set which could be invaluable in the real world. Employability is a priority on all our courses and we offer you many opportunities to enhance your employability and skills in the DigiComm Lab, with developing marketing campaigns, blogging and designing being just a few of them. For further information about the DigiComm Lab, please visit www.coventry.ac.uk/digicomm-lab Professional accreditations The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you benefits such as exemptions from professional exams (subject to availability, and fees may apply).

2nd for Teaching Excellence Times Higher Education UK metrics ranking 2017

Research-informed teaching At Coventry Business School, we seek to deliver an education that is informed by our impactful research, allowing our degrees to cover some of today’s most challenging issues and the solutions we are finding for them. Such an approach seeks to empower our graduates to become future business professionals, with the knowledge informed by our research in areas including strategy and leadership. We achieve this through our two dedicated Faculty Research Centres (the Centre for Business in Society, and the Centre for Financial and Corporate Integrity) which deliver a broad portfolio of grant-funded internationally collaborative research, client-funded consultancy, knowledge transfer activity, and international research exchange and mobility. The two centres together are home to a multi-disciplinary staff of over 70 independent/ early-career researchers; and over 150 Postgraduate Researchers on PhD or DBA programmes. Learning support The university’s Centre for Academic Writing (CAW) is an innovative teaching and research centre that aims to help you to become a better academic writer. Through workshops and one-to-one sessions, you can access the advice and guidance you need on topics such as essay writing, reports, dissertations and theses. This service is free to all students, and is located in the Lanchester library, right next door to Coventry Business School’s William Morris building. Expert staff Staff within the school are drawn from a variety of backgrounds, and are internationally diverse. You could be taught by staff with professional experience in your chosen career field, as well as by staff who are research-active. This diversity can give you the opportunity to gain fresh perspectives on the topics you study, and can also help you to understand how skills and knowledge can be applied to real-world situations.

The DigiComm Lab gives you the opportunity to work on creative briefs, in a professional manner, in a close-to-real-life setting.

Event Management

Course information Event Management BA (Hons) UCAS: N821 / INT: FBLU051 www.coventry.ac.uk/ug/N821 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Coventry is a great place to study Event Management. The city will officially be UK City of Culture in 2021, and there is currently a planned programme of events, which we hope will bring in visitors from all over the world. Our course is designed to prepare you for the exciting and fast-paced events industry, and we hope that industry will be in full swing on our doorstep in 2021 and beyond. Our Event Management course has a strong focus on engaging with real-world working problems, enabling you to utilise the theory and knowledge gained from the classroom and work experience, to help develop practical management solutions. By combining the study of events with management theory, you have the opportunity to gain a broad-based business education in the context of the event industry and to learn key skills such as project management, which is taught at both an operational and strategic level. Graduates from this course have gone on to put their practical event management skills, honed through running live events, into use in a variety of roles within the industry, while others have gone on to jobs in other related sectors, such as marketing or general management.

Indicative course structure Year 1: Academic and Professional Skills Introduction to the Event Industry Marketing in Events Management and Leadership in Sport and Events Managing People in the Sport and Event Industry The Sport and Event Business Environment Add+vantage module Year 2: Corporate Events Developing a Professional Identity Research Methods Live Event Management Add+vantage module Two of the following modules: - Sport and Event Tourism - Media and Entertainment Law - CSR in Sport and Events Optional placement/study abroad year Final year: Strategic Management in Sport and Events Managing your Career International Event Management Event Design Project Add+vantage module One of the following modules: - Sport and Event Entrepreneurship - Cultural and Special Events - Venue Operations Management Accreditations andMEMBER memberships: Association for Events

This course is currently accredited or recognised by the bodies Management Education below. See more about accreditations on page 10 or visit the course webpage for further details on the specific accreditations associated with this course.

Association for Events Management Education

MEMBER

Association for Events Management Education

Sport Management

Course information Sport Management BA (Hons) UCAS: N285 / INT: FBLU052 www.coventry.ac.uk/ug/N285 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Coventry has always been a city proud of its sporting heritage – so much so that we were European City of Sport 2019. With a number of major sports teams and venues around the city, Coventry is a great place to study a course focused on the sport sector. Blending the areas of sport and management, this course explores the policy, planning, management and delivery of sports services, products and events. The growing sports sector offers a range of career opportunities in areas such as sponsorship, facilities management, public relations and the management of sporting talent. We give you the chance to progress in those areas through developing your knowledge and understanding of core management skills in relation to the sector. As a business school, we have many years of experience in teaching sport and have developed many key links within the industry, such as those with Wasps Rugby team, Coventry Blaze ice hockey team and various Premiership football teams, including Tottenham Hotspur. Such links create opportunities for volunteering, internships and guest lectures which can help you to really get a sense of what a career within sport management might involve.

Indicative course structure Year 1: Academic and Professional Skills Introduction to Sport Business Introduction to Sport Marketing Management and Leadership Managing People in the Sport and Event Industry The Sport and Event Business Environment Add+vantage module Year 2: Sport Policy and Governance Corporate Social Responsibility in Sport and Events Managing Sport Events Developing a Professional Identity Research Methods Add+vantage module One of the following modules: - Sport Marketing Insights - Sport and Event Tourism - Media and Entertainment Law Optional placement/study abroad year Final year: Strategic Management in Sport and Events Managing your Career Venue Operations Management Project Add+vantage module Two of the following modules: - Sport and Event Entrepreneurship - Contemporary Issues in Sport - Sport Event Legacy - Sport PR and Media Accreditations and memberships: This course is currently accredited by the Chartered Management Institute (CMI). For more details on accreditations and renewals, see page 10.

International Events and Hospitality Management (top-up) Course information International Events and Hospitality Management BA (Hons) top-up UCAS: INTL FBLU026 www.coventry.ac.uk/ug/FBLU026 Study options: 1 year full-time (Final year entry) 2 years full-time (2nd year entry) Overview As one of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major employer around the world. As a result, there is an ever-increasing demand for individuals who can market and manage events, activities and services successfully. Designed for international students, this course can see you boost existing qualifications in the industry to degree level upon successful completion. Designed to reflect the international nature of the hospitality and event industries, the course also incorporates the advanced study of business English. We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning, the management of international events, strategic management and venue operations management. You will also have the chance to study an Add+vantage module in each year of study, which could see you undertake a career-focused module, hone your language skills, or develop entrepreneurial abilities. Depending on the previous course you have studied, or if you are at a partner institution of Coventry University, you will be able to apply for either 2nd year or final year entry to this top-up course. For more information, please visit the course page on our website.

Indicative course structure Year 1 (2nd year entry): Managing Sport Events Corporate Events Academic English for International Business (Stage 2:1) CSR in Sport and Events Live Event Management International Hospitality Operations Management Add+vantage Year 1 (3rd year entry) / Year 2 (2nd year entry): Sport and Event Entrepreneurship Strategic Management in Sport and Events Venue Operations Management International Event Management Contemporary Issues in Hospitality Management Advanced Business English for International Students 1 Add+vantage

Business and Human Resource Management Course information Business and Human Resource Management BA (Hons) UCAS: N600 / INT: FBLU035 www.coventry.ac.uk/ug/N600 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year 4-6 years part-time Overview A business is only as good as its people - and all businesses need good people. The management of human resources is a vast and important area of any successful business, involved in a wide array of areas such as staff recruitment, staff development, change management and labour law compliance. This course aims to teach you how to apply your learning to case studies of real-life scenarios – from small local companies to multinational corporations, from public bodies to charitable organisations, By doing this, you get to see for yourself the impact and influence of good human resource management on successful business performance. This course benefits from accreditation by the Chartered Institute for Personnel Development (CIPD), the leading body for human resources professionals. This can allow you to become a student member, with the opportunity to then attend workshops and events, as well as potentially study towards professional qualifications during your course.

Indicative course structure Year 1: Academic and Professional Skills in Business and Management Understanding HRM Exploring Work Psychology Global Business Context of HRM Financial Aspects of HR Contemporary Issues in People Management Add+vantage Year 2: Critical Employment Awareness and Developing your Career Using Data in Business Resourcing, Talent Planning and Employer Branding Strategic and International Reward Improving Organisational Performance Add+vantage One of the following modules: - Digital Business - Employment Relations Optional placement/study abroad year Final year: Project Employment Law Managing Change and Innovation HR Analytics for Strategic Decision Making Business Governance, Leadership and Sustainable Ethics Add+vantage One of the following modules: - Strategic and International HRM - Enterprise and Entrepreneurship Accreditations and memberships: This course is currently accredited or recognised by the bodies below. See more about accreditations on page 10 or visit the course webpage for further details on the specific accreditations associated with this course.

Advertising and Marketing

Course information Advertising and Marketing BA (Hons) UCAS: N590 / INT: FBLU047 www.coventry.ac.uk/ug/N590 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Studying advertising and marketing at Coventry University gives you the opportunity to gain a broad range of practical and transferable skills. These range from the creative to the analytical, whether that be consumer behaviour, creative advertising development and advertising concepts, or managing an online presence. Coventry University is currently the only educational establishment in the world with EPAS-accreditation for a combined advertising and marketing programme. The accreditation is awarded by the EFMD (European Foundation of Management Development), the leading international system of quality assessment, improvement and accreditation of business programmes. The course is also recognised by the Chartered Institute of Marketing (CIM) Graduate Gateway scheme, which can give you certain exemptions from professional exams that could boost your employability. When studying this course, you will also have the opportunity to have sessions in our DigiComm Lab, which is equipped with industry-standard marketing and advertising software, allowing you to put theory into practice.

Indicative course structure Year 1: Marketing Research and Data Analysis Marketing Principles and Practice Employment and Academic Skills Introduction to Integrated Marketing Communications Organising for Business Advertising Concepts and Practice Add+vantage module Year 2: Marketing Management Consumer Behaviour Career Preparation Marketing Insight Applied Advertising and Campaign Management Digital Marketing and Online Presence Add+vantage module Optional placement/study abroad year Final year: Contemporary Marketing Issues Marketing Communications Strategy Career Development Communication Psychology Project Add+vantage module One of the following modules: - Creative Advertising Development - Digital and Social Media Strategy Accreditations and memberships: This course is currently accredited or recognised by the bodies below. See more about accreditations on page 10 or visit the course webpage for further details on the specific accreditations associated with this course.

Business and Marketing

Course information Business and Marketing BA (Hons) UCAS: NNF5 / INT: FBLU048 www.coventry.ac.uk/ug/NNF5 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Within a fiercely competitive and global economy, marketing has become increasingly central to commercial success. Businesses and organisations across a variety of sectors, including private, public and non-profit, need to determine and differentiate their brand, to communicate effectively what they do to retain and attract customers. Recognised by the Chartered Institute of Marketing (CIM) Graduate Gateway scheme, this course is focused on how marketing relates to the wider business environment. Throughout your studies, you will have the opportunity to gain a solid understanding of business analysis, planning and management, alongside specialist marketing skills, such as understanding consumer behaviour, developing creative solutions and promoting competitive advantage. By integrating the two disciplines of business and marketing, we aim to provide you with a solid foundation of business knowledge with a clear marketing focus. This is backed up by CIM accreditation that could see you gain certain exemptions from professional exams.

Indicative course structure Year 1: Marketing Research and Data Analysis Marketing Principles and Practice Employment and Academic Skills Introduction to Integrated Marketing Communications Organising for Business Financial Management for Business Add+vantage module Year 2: Marketing Management Consumer Behaviour Career Preparation Marketing Insight Digital Business Management and Leadership in Marketing Add+vantage module Optional placement/study abroad year Final year: Contemporary Marketing Issues Marketing Strategy Career Development Responsible Business Strategy Project Add+vantage module One of the following modules: - Global Marketing - Innovation and Change - Enterprise and Entrepreneurship Accreditations and memberships: This course is currently accredited by the Chartered Institute of Marketing (CIM). For more details on accreditations and renewals, see page 10.

Digital Marketing

Course information Digital Marketing BA (Hons) UCAS: N5P3 / INT: FBLU049 www.coventry.ac.uk/ug/N5P3 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Digital technology has changed our lives, including how we communicate with each other, and how brands communicate with us. The flexibility, mass reach and reduced costs of digital marketing mean organisations in every sector are increasingly seeking to use such technology. Online marketing, digital technologies and social media allow organisations to reach and engage existing and potential clients, creating new career paths for creative and talented graduates. Recognised by the Chartered Institute of Marketing (CIM) Graduate Gateway scheme, our course covers marketing, social media and digital technology, giving you the opportunity to gain a comprehensive understanding of the evolving digital landscape. You will also get the chance to develop practical skills that will give you a real insight into the dynamic world of 21st century business, and which could set you up to manage digital communications strategies or drive digital change in organisations. With a focus on analysing real-life business case studies, and working on ‘live’ projects, you’ll have the chance to develop your own expertise and innovation to provide solutions as to how to connect customers, products, services and brands.

Indicative course structure Year 1: Marketing Research and Data Analysis Employment and Academic Skills Marketing Principles and Practice Introduction to Integrated Marketing Communications Organising for Business Introduction to Digital Marketing Add+vantage module Year 2: Career Preparation Consumer Behaviour Marketing Management Applied Advertising and Campaign Management Digital Analytics Designing Online Presence Add+vantage module Optional placement/study abroad year Final year: Career Development Contemporary Marketing Issues E-CRM and Strategy Social Media and Online Reputation Project Add+vantage module One of the following modules: - Creative Advertising Development - Enterprise and Entrepreneurship Accreditations and memberships: This course is currently accredited by the Chartered Institute of Marketing (CIM). For more details on accreditations and renewals, see page 10.

International Digital Marketing (top-up)

Course information International Digital Marketing BA (Hons) top-up INTL FBLU053 www.coventry.ac.uk/ug/FBLU053 Study options: 1 year full-time (Final year entry) 2 years full-time (2nd year entry) Overview The rise of digital technology has reshaped the way organisations look to reach and engage with their customers and clients. By studying our International Digital Marketing (top-up) course, you will get the opportunity to learn how international organisations are harnessing this change.

Indicative course structure Year 1 (2nd year entry): Marketing Management Consumer Behaviour Academic English for International Business (Stage 2.1) Brand Management Career Preparation Applied Advertising and Campaign Management Designing Online Presence Year 1 (3rd year entry)/Year 2 (2nd year entry): International Digital Analytics Career Development Global Marketing Enterprise and Entrepreneurship Academic English for International Business (3.1) E-CRM and Strategy Social Media and Online Reputation

Designed for international students, you can study the course over one year, if you enter at Level 6, or over two years if you enter at Level 5. During the course, there are modules dedicated to giving you the chance to develop your English language skills, as well as prepare you for your future career. This is something you can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow you to work in an environment that mirrors that of a digital marketing agency. The course also features two modules (depending on entry point) dedicated to your career preparation and development, which cover the skills needed to secure graduate roles in the fast-paced digital marketing industry. Depending on the previous course you have studied, or if you are at a partner institution of Coventry University, you will be able to apply for either 2nd year or final year entry to this top-up course. For more information, please visit the course page on our website.

Marketing

Course information Marketing BA (Hons) UCAS: N500 / INT: FBLU050 www.coventry.ac.uk/ug/N500 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Marketing plays an enormous part in everyday life – in fact, it is present in pretty much every exchange of goods and services, whether buying a new pair of jeans, discovering the best coffee in town or deciding which Instagram trendsetter to follow. Whether you’re creatively or strategically minded, or just happen to be a bit of both, a future career in marketing could be just right for you. Recognised by the Chartered Institute of Marketing (CIM) Graduate Gateway scheme, our Marketing BA offers a broad foundation in marketing, with modules covering topics as diverse as market research, consumer behaviour, brand management and integrated marketing. This ever-popular course is accredited by CIM, the leading professional marketing body, which has more than 30,000 members. As well as receiving the support of our Talent Team, you will study modules dedicated to career development and preparation. Upon successful completion of this course, you should be well prepared to go on to pursue a career in marketing or other related disciplines, such as public relations or brand management.

Indicative course structure Year 1: Employment and Academic Skills Marketing Research and Data Analysis Marketing Principles and Practice Organising for Business Introduction to Digital Marketing Introduction to Integrated Marketing Communications Add+vantage Year 2: Career Preparation Marketing Management Consumer Behaviour Marketing Insight Brand Management Digital Analytics Add+vantage Optional placement/study abroad year Final year: Career Development Marketing Strategy Contemporary Marketing Issues Digital and Social Media Strategy Project Add+vantage module One of the following modules: - Sustainability Marketing - Brand and Corporate Communications Accreditations and memberships: This course is currently accredited by the Chartered Institute of Marketing (CIM). For more details on accreditations and renewals, see page 10.

International Marketing (top-up)

Course information International Marketing BA (Hons) top-up INT: FBLU040 www.coventry.ac.uk/ug/FBLU040 Study options: 1 year full-time

Indicative course structure Year 1: (3rd year entry): Strategic Marketing Planning Global Marketing English for Business part 1 and 2 Three of the following modules: - Contemporary Service and Retail Marketing - Brand and Corporate Communications - Enterprise and Entrepreneurship - Globalisation in Emerging Markets - International HRM

Overview Aimed at students from outside the UK with a business and marketing background, this course enables you to top-up your existing qualification to a BA degree, upon successful completion. Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating the study of a wide variety of marketing topics, this course aims to improve your critical thinking, problem solving and language skills. It simultaneously offers you the opportunity to deepen your understanding of marketing and its integration into corporate strategy and structure. Deliberately flexible, this course allows you to tailor the modules you study to your interests, background or future career aspirations. It also provides the opportunity to develop your language proficiency pertinent to the marketing environment through the study of English for Business (for non-native speakers).

Next steps Virtual Open Days

Virtual Experience

As our campuses are currently closed, we are holding a number of Virtual Open Days. In addition, you can also chat directly with one of our advisers, or ask questions to members of staff and current students on our forum in The Student Room.

If you canâ&#x20AC;&#x2122;t make it to one of our Virtual Open Days, our Virtual Experience lets you discover the highlights of studying with us. Take a virtual look around some of our facilities, accommodation and the city of Coventry itself. www.coventry.ac.uk/virtualtour

www.coventry.ac.uk/opendays

Flying Start

How to apply

Our Flying Start scheme offers some great resources and experiences to meet the needs of your specific course, at no extra cost.

Please check the individual course web pages listed in this brochure for detailed information about course entry requirements.

www.coventry.ac.uk/flying-start

www.coventry.ac.uk/ugapplynow

Scholarships and bursaries If you are a truly outstanding candidate, we may be able to offer you a Coventry University Scholarship. The faculty may also have scholarships and bursaries available for students. www.coventry.ac.uk/scholarships

William Spencer Advertising and Marketing BA (Hons)

School of Marketing and Management

“The staff here are really good. You can always go and see them at the end of a lecture, and they’re more than happy to help you if you have any questions.”

Coventry University

GOOD UNIVERSITY GUIDE 2019 School of Marketing and Management Coventry Business School Coventry University Priory Street Coventry CV1 5FB T: +44 (0)24 7765 2222 E: info.fbl@coventry.ac.uk

UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

Awarded Gold for outstanding teaching and learning 2017-20.

/covbusinessandlaw @covunifbl