Coventry University - School of Art and Design Brochure by Coventry University Recruitment and Admissions Office

Undergraduate Courses

School of Art and Design

Welcome I’m delighted to introduce you to the School of Art and Design, based within the Faculty of Arts and Humanities at Coventry University. Our ethos is built on a multidisciplinary creative arts school approach, with a strong sense of community and the exploration and scholarship of making, in which we innovate, contemplate and understand all aspects of ideas, materials and processes. Through a studio and workshop environment we celebrate ‘stuff’ where informed makers from all disciplines can touch, research, play, break and talk about all aspects of making in a sustainable and environmental approach. With full engagement with our disciplines and a deep understanding of our place within these vibrant creative communities, we can nurture your intellectual curiosity and give you opportunities to engage with professional communities of practice, making you ready to play your role in shaping the future landscape of art and design. Coventry is also City of Culture in 2021 so there couldn’t be a better time to join the university. We’re really proud to be a principal partner of the year. If you become one of our students this is an amazing opportunity to immerse yourself in the events and be an active participant in a year of creativity and fun, whilst studying for your degree.

Coventry University

Dr Shaun Hides Dean Faculty of Arts and Humanities

GOOD UNIVERSITY GUIDE 2019 UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

The contents of this brochure are correct at time of going to press. The course information within it relates to the 2021/2022 academic year. We regularly review our courses, to make them relevant and current for the benefit of our students. Please visit www.coventry.ac.uk/study-at-coventry for up-to-date information on courses and other facilities and services described here before making any application or accepting any offer. Where there is a difference between the contents of this brochure and our website, the contents of the applicable website take precedence and represent the basis on which we intend to deliver our services to you.

Awarded Gold for outstanding teaching and learning 2017.

UK City of Culture 2021

Global opportunities

Career prospects

Teaching excellence

12 Foundation Diploma in Art and Design 13 Automotive and Transport Design 14 Architecture 15 Interior Architecture and Design 16

Product Design

Graphic Design

18 Illustration and Animation 19 Illustration 20

Games Art

Fine Art

22 Fashion 23 International Fashion Business 24

Ciprian Cotlet Automotive and Transport Design BA (Hons)

Next steps

School of Art and Design

Contents

UK City of Culture 2021 Coventry University is very much at the heart of the city’s rich history as well as it’s exciting future. The continually evolving cityscape has lots to offer, including a wide variety of places to eat, drink, shop and relax. UK City of Culture Coventry is UK City of Culture 2021. This accolade, awarded by the Department of Culture, Media and Sport, means the world will be watching our city in 2021. With Coventry University being a principal partner of the successful bid, there could be so many opportunities for students to get involved, making this a great time to study in Coventry. As a student in the School of Art and Design you will have opportunities to be part of the creative voice that contributes to the City of Culture. The School of Art and Design has launched a community initiative that is disseminating 2021 sketchbooks across the university and surrounding communities, providing the chance to record ‘your’ Coventry and be part of a living legacy. Drawings, journaling and elements of the sketchbooks will be part of exhibitions such as The Coventry Biennale and a variety of showcasing events leading up to and beyond 2021. You will have the chance to undertake creative projects as part of your coursework and volunteer to be part of the vibrant cultural experience. From ribbon weaving and watchmaking, to being the centre of the motor industry, our city has constantly re-invented itself. We’re already a multicultural city, with the university welcoming students from more than 160 countries, but we can’t wait to see what being UK City of Culture 2021 will bring for us.

Cultural experiences Whatever you’re passionate about, Coventry has something for you. For music lovers, Coventry hosts the annual Godiva Festival, one of the UK’s biggest family music festivals, that’s seen the likes of Biffy Clyro, Kasabian, The Enemy, Jake Bugg and Example taking to the stage in War Memorial Park. There’s also a range of live music venues including the Golden Cross, the Kasbah and ‘The Tin’ Music and Arts. There are some impressive exhibition spaces too including the Herbert Art Gallery & Museum which is an award-winning venue for celebrating the city’s culture and history, and the best part is that it’s right next to the university in University Square, opposite the iconic Coventry Cathedral. If you’re interested in theatre, the Belgrade Theatre hosts an exciting mix of experiences ranging from locally-produced performances, comedy nights and touring West End shows. There are smaller venues too, like the Shop Front Theatre, a unique theatre space housed in a former fish and chip shop. As the birthplace of the British motor industry, Coventry is also home to the recently redeveloped Transport Museum, which currently houses the fastest car in the world and a 4D Land Speed Record simulator. In addition, the city is home to MotoFest Coventry, an annual motoring festival featuring motorsport demonstrations and live music. Sport Coventry was also named European City of Sport 2019, with the vision of promoting and celebrating the benefits of sport and there’s plenty to offer sports fans. The Ricoh Arena, situated at the edge of the city, is a modern development which houses a 32,000-seat football and rugby stadium. It played host to London 2012 Olympic football matches and is home to the Wasps Rugby Club and Wasps Netball, which frequently offers volunteering opportunities to our students. Other sports teams within the city include Coventry Rugby Football Club, Coventry Bears rugby league club - and the Coventry Blaze ice hockey team, which is housed in the city’s Skydome complex, with which Coventry Business School has a particularly close relationship, with players studying with us, and our students frequently volunteering at games and other events.

Top 5 UK Student City QS Best Student Cities Index 2019

Ranked as the 5th best UK student city and named the UK City of Culture 2021, this a great time to study at the university.

Global opportunities Opportunities to travel and/or work in the UK and overseas are a real benefit of choosing Coventry University. We aim to help you stand out from the crowd when you graduate with a range of overseas experiences throughout your degree. Field trips You will have the opportunity to go on a field trip each year to help broaden your subject knowledge, put the theories you have learnt into practice, network, and experience other cultures. Some trips are free of charge, while others are subsidised. The Art and Design course teams work hard to ensure that all students have the opportunity to widen their cultural understanding and feed their creative research through travel. Our students have gone on study trips to Lisbon, Barcelona, Paris and Copenhagen and these experiences often underpin independent projects but more importantly allow you to gain confidence in travelling abroad. New experiences help you gain new insights and different perspectives which is crucial to your development as an Artist or Designer. We also use these trips to collaborate with other university students so you will work alongside and share ideas with likeminded students beyond the UK. Global Leaders Programme (GLP) This exciting, members-only programme aims to develop industry leaders of the future. Expand your global skills in our specialist workshops, experience new cultures and different countries and undertake behind-the-scenes industry visits around the world. You will also be able to take advantage of opportunities to meet global leaders, which have in the past included networking events with the likes of Google, Microsoft and Facebook. This programme is optional and involves an additional fee. For further information, please visit www.coventry.ac.uk/globalready Go Abroad scheme Our Go Abroad scheme offers multiple opportunities to gain international experience. The scheme aims to help you acquire the knowledge, attitudes and skills to go on to become a globally-agile citizen and globally-employable graduate. The scheme offers opportunities to ‘Go Study’, ‘Go Work’, or ‘Go Explore’ to gain experiences beyond those offered on your course or by your school. For further information, please visit www.coventry.ac.uk/go-abroad

Placement/study abroad year Many of our school’s courses offer the opportunity to undertake a fee free, optional additional year gaining experience on a work placement, in the UK or abroad, or studying overseas. Previous students have secured and successfully completed work placements with prestigious organisations such as Aston Martin, GMP Design, the Royal Shakespeare Company, Marvel Studios, Asda George and ASOS. Students do compete for placements, however there is a lot of support available through our Talent Team to improve your chance of success. You can find out more on page 8. Collaborative Online International Learning projects Collaborative Online International Learning is the term that we use at Coventry University to refer to ‘virtual mobility’ experiences. These are included within the curriculum and provide an opportunity to interact with international universities and industry professionals. You can use these experiences to develop your inter-cultural competences and digital skills, while working with others on subject specific learning tasks or activities. Participating in such projects can be an important part of your university experience and a helpful step towards becoming a global graduate with excellent intercultural competence and digital fluency, both of which can provide you with the opportunity to improve your employability prospects. For further information, please visit www.coventry.ac.uk/coil Learn a language Coventry University’s innovative Linguae Mundi programme offers the opportunity to learn a new language. With more than 30 languages available through face-to-face classes by native speakers, and even more to choose from online, you could gain cultural knowledge and add a key global skill to your portfolio. A global city Coventry offers the opportunity to gain global skills and experiences too – it’s a multicultural city that welcomes students from more than 160 countries around the world. Internationally-flavoured events are run on campus throughout the year, such as Tai Chi classes by the Confucius Institute and gatherings by student societies. We’ve already helped thousands of students to gain a competitive edge in the employment market with the global skills and knowledge they gained with us.

1st for overseas student experiences 4 years running Based on student trips abroad from HESA 2014/15-2017/18 UK data

Please note that any opportunities or experiences referred to on this page may be subject to additional costs, competitive application, availability and meeting any applicable visa requirements. Please check our website for further information.

You will have the opportunity to go on a field trip each year to help broaden your subject knowledge, put the theories you have learnt into practice, network, and experience other cultures.

Career prospects We want you to be able to thrive both now and in the future. To achieve this, our Talent Team provides dedicated employability support services and opportunities to apply for placement experiences. We work closely with industry and professional bodies to ensure our courses provide students the opportunity to acquire the knowledge and skills demanded by employers.

Add+vantage modules

Employability and work placement support

Modules include a range of work experience and career development activities. They cover topics ranging from foreign languages and entrepreneurship, through to modules led by employers including Jaguar Land Rover and Severn Trent Water; all designed to help you gain relevant skills to take into your future career.

Our interest in your success extends beyond the classroom and we have invested heavily in assisting our students to progress to successful careers. Our Talent Team offers dedicated employability and work placement support for Coventry University students, and offers a range of services, including; one-to-one support drop-in sessions for CV, application and personal statement checks skills development workshops mock interviews assessment centre and psychometric testing training employer and networking events. In addition to the above, we offer support to guide you and help you in securing work placements or paid internship opportunities. We also ensure you have access to support for preparing, and applying, for graduate jobs. By the time you’ve successfully completed your course, you should have had various opportunities to acquire the skills and qualities sought by employers. The Talent Team also organises frequent employer events throughout the year, giving you the opportunity to network with businesses and find out more about securing graduate roles and placements. Placement/study abroad year We know what a big difference work experience and placements can make to your career prospects. Our current students agree, with an increasing number opting to broaden their horizons through a year-long placement in their third year, or short placements throughout their course. These opportunities could help you to gain the valuable experience needed when entering the competitive employment market.

Our Talent Team works closely with our academics to ensure that employability skills are embedded into our curriculum. Most of our courses include the university’s Add+vantage scheme. This scheme allows you to complete career-focused modules at each stage of your course as part of our employability programme.

For further information, please visit www.coventry.ac.uk/addvantage Student societies In the school, the student experience extends beyond our teaching, with numerous dedicated student societies you can join. These societies are led by our students, and can provide opportunities to network with professional bodies, listen to talks given by guest speakers, or attend social events dedicated to members of their society. Societies within the School of Art and Design include the Art Society, the Design Society and the Women in Design Society. Part-time work The university also boasts thefutureworks, which is our own commercial recruitment agency. Futureworks aims to offer students the chance to apply for a choice of flexible or temporary opportunities. One option is to become a student ambassador, working part-time at events such as Open Days, giving you the opportunity to gain employability skills and build up work experience on your CV. For more information on working while you study, including guidance for international students, visit: www.coventry.ac.uk/working-while-you-study

Industry links Our industry links help us to provide you with the best possible placement and employment opportunities, with our Talent Team support staff having relationships across the sectors we cover. These relationships, plus the ongoing support provided to you by our faculty team, ensure we are able to help you make your placement a success.

97% employed or in further study DLHE survey, UG UK, 2016/17 (published 2018)

I went on a placement in Germany for 10 months. It was an amazing opportunity and life changing experience and has influenced my personal and professional life. Snezhi Veskova Interior Architecture and Design BA (Hons)

Teaching excellence We know the difference good teaching can make to your time at university. A great experience can make you happier, help you to learn more and contribute to giving you the edge when it comes to getting a job. Our focus is on learning that is led by experience, with the aim of giving you the opportunity to gain a deeper understanding of the practical application of what you are taught. We are proud of our teaching achievements, which saw us awarded Gold in the Teaching Excellence Framework 2017, the Government’s first major assessment of teaching quality in universities, and also saw us awarded maximum 5 Stars for both our teaching and our facilities (QS Stars 2020). Learning through exploration We take an innovative approach to teaching and learning. By experiencing and exploring simulated scenarios, you will gain a deeper understanding of the theory and practical application of knowledge, as well as having an enjoyable and engaging learning experience. We work collaboratively across our courses. Recently, our Foundation Diploma in Art and Design, and Fine Art and Illustration students worked with street artist Ben Pickering to decorate construction hoardings around the city. This project with Winvic Construction is an example of ‘live experiences’ that make sure you’re equipped with skills you need for a career in art and design. Facilities It’s an exciting time for the university, as we start a transformative development of our art and design buildings. This redevelopment will benefit students and alumni, giving access to new and refurbished, seminar spaces, social IT labs, workshops, hack and immersive spaces and support our TEF Gold 2017 standard teaching approach. The first stage of this project started in 2019 with completion set to be 2021, the same year that we will be the UK City of Culture, a once-in-a-lifetime opportunity for you be part of the biggest arts festival in the world. This will provide opportunities beyond our campus to work with artists, designers, performers and writers and an additional fast-track for you to help establish yourself as a practitioner in your chosen field.

2nd for Teaching Excellence Times Higher Education UK metrics ranking 2017

Active practitioners Our award-winning staff team is passionate about art and design; as it’s currently made up of active researchers, designers and artists. Some of our Course Directors have exhibited across the world and had commercial work featured in the media such as The Guardian, Time Out and Channel 4; and collaborated with Ted Baker and the Royal Mail. Research Coventry University plays a central role in ensuring the creative industries’ success and future prosperity. Many of our team are involved in national and international research projects looking at health, lifestyle and provoking conversations about the arts. We’ve projects that bring together material science and design to create innovative assistive technology. We’re developing fashion, footwear and furniture solutions with 20 partners from across nine European countries. We’ve developed outstanding international research and exhibitions networks with the National Gallery, the Royal College of Art, the National Finnish Gallery of Art, Ghent University and the Musées Royaux des Beaux-Arts. Last year, six staff celebrated Enid Marx and the Folk Art collection with an exhibition at Compton Verney. Our world-leading expertise in vehicle innovation and styling has led to the creation of a unique national centre for transport design in Coventry in support of the UK automotive and design sectors. These are just a few examples of how our creative minds are helping support culture and heritage. Professional accreditations The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation of any of our courses change, we will notify applicants and students as soon as possible. Please check the relevant course website for up-to-date information on the current status of course accreditations.

I loved the range of work from previous students presented to me on open days. The facilities and resources available to students at Coventry are exceptional, enabling them to fulfil their full potential. Sam Offer Product Design BA (Hons)

Foundation Diploma in Art and Design

Course information Direct entry www.coventry.ac.uk/ug/ADF009 Study options: 1 year full-time

Indicative course structure Year 1: Researching, Recording and Responding in Art and Design Media Experimentation in Art and Design Preparation and Progression in Art and Design Information and Interpretation in Art and Design Personal Experimental Studies in Art and Design Extended Media Development in Art and Design Final Major Project in Art and Design

Overview Our Foundation Diploma is a one-year, full-time preparatory experience which you can take prior to a studio-based undergraduate Higher Education programme. In an inspiring, supportive and enriching environment, our aim is to provide broad, balanced and structured learning to stimulate your interest and motivation in art and design. We will also enable you to make informed career choices, fully aware of your creative strengths and passions. The course enables you to explore and experiment across a wide range of creative disciplines. You will generate fresh and exciting work, building your personal independence and confidence in developing ideas, and gaining new skills with different materials, techniques and processes, building a substantial portfolio of work. Typically, our students progress to degree level courses in the following subjects: Fashion, Fine Art, Fine Art and Illustration, Illustration and Animation, Interior Design, Product Design, and Automotive Design.

Automotive and Transport Design

Course information Automotive and Transport Design BA (Hons) UCAS code: WHG3 www.coventry.ac.uk/ug/WHG3 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview

Indicative course structure Year 1: Form Design and Visual Communication Design Studio Methods and the Industries Design Context Design, Function and Users Year 2: Design Innovation Design Application Design and the Professions Design Futures Final year: Concept Creation Design Delivery

This course develops your understanding of the latest developments, drivers and practices of the automotive, transport and mobility designer, beyond purely illustration and styling. You will learn to create innovative product design solutions in a range of styles and media, which factor in purpose, usability, materials, ecology, desirability, technological feasibility and professional constraints. You will progress from a general foundation in practical and theoretical automotive and transport design capabilities to more specialist knowledge, culminating with your final project. We focus on both digital and physical 3D modelling, providing you with deeper understanding of digital tools and visualisation techniques. Some of our graduates have gained leading positions in the automotive and transport industry in the UK and all over the world. They are responsible for designing many of the vehicles in circulation today for brands like Aston Martin, Bentley, BMW, Citroen, Ford, GM, Jaguar Land Rover, JCB, Lotus, Mazda, Mercedes-Benz, MG, Nissan, Porsche, Renault, Rolls-Royce, Tesla, Toyota, VW and Volvo.

Architecture

Course information Architecture BSc (Hons) UCAS code: K100 www.coventry.ac.uk/ug/K100 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview In designing new spaces and buildings around our everyday lives and needs, you can be challenged intellectually, artistically and creatively. Professionally accredited by the Royal Institute of British Architects (RIBA), this course adopts a hands-on approach to learning with a focus on imagination, communication and context. We run skills sessions to support drawing and model making as an integral part of studio work. You will also have access to excellent workshops run by specialists in the areas of woodworking, clay modelling and digital design processes from laser etching to electroplating.

Indicative course structure Year 1: Design, Process, Communication Comprehensive Design Cultural Context Construction and Environment Year 2: Design, Process, Communication 2 Comprehensive Design 2 Construction, Technology And Environment Cultural Context 2 Final year: Exploratory Project Comprehensive Design 3 Cultural Context 3 Construction, Technology and Environment 3 Integrated Collaborative Practice Accreditation This course is accredited and recognised by the Architects Registration Board (ARB) and Royal Institute of British Architects (RIBA). For more details on renewals, see page 10.

Coventry was ranked as the 5th best university in the UK for Architecture in the Guardian University Guide 2020, and our graduates are highly regarded in the profession. They can be found working in leading architectural practices, including Aedas RHWL, FaulknerBrowns Architects, C.F. Møller Architects and Schmidt Hammer Lassen Architects.

Interior Architecture and Design

Course information Interior Architecture and Design BA (Hons) UCAS code: W250 www.coventry.ac.uk/ug/W250 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview From 3D modeling to project management, interior design courses teach you skills needed for a creative career using your eye for detail. Our course focuses on a user-centred and multidisciplinary approach – spanning retail, domestic, commercial, architectural, transport and marine interiors – to support you in becoming a fully rounded interior design professional.

Indicative course structure Year 1: Form and Colour for Interior Architecture and Design Making for Interior Architecture and Design Professional Development Tech 1 for Interior Architecture and Design Interior Architecture and Design Exploration Year 2: Branding and Interior Architecture and Design Tech 2 for Interior Architecture and Design Professional Development Interior Architecture and Design Specialist Skills Final year: Interior Architecture and Design Introduction to Final Major Project Design Enquiry for Interior Architecture and Design Professional Development 3 Interior Architecture and Design Final Major Project Accreditation The course is accredited by the Society of British and International Design (SBID). For more details on renewals, see page 10.

Our teaching team is made up of dedicated professionals and educationalists who are involved in consultancies or hold directorships in design studios. We’ll show you how to master creative thinking, communicate effectively and stay ahead of the game by monitoring new interior design trends. Recent graduates have gone on to become interior designers for companies including Imagination, GMP Design, Furnish Interior Design, India Jane, Creation Shopfitters, Atlantic Shopping and HÅLLNING.

Product Design

Course information Product Design BA (Hons) UCAS code: W24D www.coventry.ac.uk/ug/W24D Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview This studio-based course will allow you to explore, create and develop the skills to design innovative products that deliver a rich experience to the user. You’ll have access to extensive specialist facilities and guidance from our experienced practitioners.

Indicative course structure Year 1: Materials and Processes Drawing and Visualisation Model Making and Prototyping Professional Development 1 Human-Centred Design Brand Identity Year 2: Digital Visualisation Research Informed Design Creative Processes Visual Brand Language Design for Manufacture Professional Development 2 Final year: Professional Development 3 BA Final Major Project Enquiry BA Final Major Project Ideation BA Final Major Project Development BA Final Major Project Delivery

Your creative thinking, problem solving and communication skills are valued by employers and could lead to roles not just in product design, but also design consultancy, design engineering, exhibition and events design, special FX model-making, point of sale design, product marketing or teaching. Coventry has taught product design for almost 30 years. We have excellent links with a wide range of local and international employers, such as Lego, Dyson, Cambridge Consultants, Kinneir Dufort, Jaguar Land Rover, Herman Miller, Aston Martin, Speedo, Electrolux, Reebok, DCA and Seymourpowell.

Graphic Design

Course information Graphic Design BA (Hons) UCAS code: W211 www.coventry.ac.uk/ug/W211 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview A career in graphic design requires intelligence, imagination and plenty of originality. You’ll be challenged to come up with creative solutions to engage, instruct and entertain all types of audiences, depending on both the business and the brief, expertly adapting your designs to suit the full range of print and multimedia platforms.

Indicative course structure Year 1: Typography Design Practice 1 Visual Communication 1 Design Contexts 1 Creative Identities: Personal Development Planning Year 2: Typography 2 Design Practice 2 Visual Communication 2 Design Contexts 2 Creative Pathways: Personal Development Planning Final year: Typography 3 Design Practice 3 Visual Communication 3 Design Contexts 3 Creative Futures: Personal Development Planning

Our approach helped one graduate go on to receive an Academy Award nomination in 2014 for ‘Best Visual Effects’ on the Hollywood blockbuster Iron Man 3, while another has built an enviable reputation working in the music business with NERD, Pharrell Williams and will.i.am. Students generate professional-quality work that demonstrates their creative agility and technical prowess. Our experienced faculty staff, many of whom still practise design themselves, will encourage you to be tech-savvy and generate great ideas.

Illustration and Animation

Course information Illustration and Animation BA (Hons) UCAS code: WW26 www.coventry.ac.uk/ug/WW26 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview

Indicative course structure Year 1: Introduction to Illustration and Animation Studio Practice 1 Professional Development 1 Professional Practice 1 Year 2: Illustration and Animation Exploration Studio Practice 2 Professional Development 2 Professional Practice 2 Final year: External Practice Major Project Dissertation

In a world dominated by visual media, there is a growing demand for artists who can imaginatively interpret the environment in which we live, producing innovative, eye-catching visual content. Our continually evolving course is ranked 4th in the UK for ‘Film Production and Photography’ (Guardian University Guide 2020). The course is designed to reflect the expectations of creative, professional practice, encouraging you to produce work of the highest calibre. We equip you with the skills to develop independent thought, innovation, imagination, critical reflection and confidence in your practice, as well as transferrable skills suitable for employment across the full breadth of the creative industries. Our graduates have gone on to enjoy success across a range of creative platforms – as a motion graphics specialist at Spov, a design intern at Calvin Klein Amsterdam, as well as an award-winning Captain Underpants illustrator.

Illustration

Course information Illustration BA (Hons) Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview The Illustration course is for those wishing to turn their passion for drawing and creative ideas into a professional creative career. Our course is run by successful practicing illustrators, artists and designers who all encourage experimentation and play in developing a unique portfolio. Our course focuses on 4 key areas of your growth; research, development, portfolio and professional practice.

Indicative course structure Year 1: Introduction to Illustration Illustration Play Narrative Illustration Professional Presentation Year 2: Socially Engaged Illustration Material and Style Illustration in Context Online Presence Final year: Entrepreneurial Illustrators Illustration Specialism Professional Portfolio (Final Major Project)

Throughout the course, you will work on a diverse range of practical projects which encourage a contemporary and interdisciplinary approach to the subject by engaging in a vast array of materials, processes and technologies. These include but are not limited to traditional drawing skills, numerous printing methods, digital software, moving image and 3D sculptural work. Employment opportunities in this field are varied. Previous graduates have gone on to work in editorial illustration, advertising, comic books, theatre, tv and film production, books, textile design, arts management, and games art and animation.

Games Art

Course information Games Art BA (Hons) UCAS code: W280 www.coventry.ac.uk/ug/W280 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview

Indicative course structure Year 1: Concept Development Design and Software 1 Collaborative Practice 1 Professional Practice 1 Year 2: Self-Initiated Project Design and Software Collaborative Practice 2 Professional Practice 2 Final year: External Project Extending Games Art Contexts Major Project

Developed in conjunction with games industry employers like Rebellion Warwick (formerly Radiant Worlds), this exciting course is designed to equip you with the distinctive skillset required to be a successful games artist – integrating art school training with games technology know-how and familiarity. Delivered in collaboration with the School of Computing, Electronics and Mathematics, this course will help develop your understanding of the needs of coders and game developers, at the same time addressing the visual needs of games development. You will learn about industry practices in a simulated games studio environment, gaining a solid grounding in visualisation techniques, character, environment and concept design. After successfully completing the course, graduates may be able to find employment as a character designer, animator, environment designer or concept artist. Notable alumni who are already successful in the gaming industry include Alex Underhill, Director of FacedownFX, and James Biddulph, Design Lead at Applio.

Fine Art

Course information Fine Art BA (Hons) UCAS code: W100 www.coventry.ac.uk/ug/W100 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Innovation and imagination are the hallmarks of our fine art teaching. This practice-based course can challenge and inspire you, developing the creative, technical, critical, reflective and enterprising skills to forge a successful and sustainable career in contemporary art.

Indicative course structure Year 1: Art Introductions 1 and 2 Contextual Introductions Contextual and Professional Introductions Year 2: Art Explorations 1 Contextual Explorations Contextual and Professional Explorations Optional modules: - Art Explorations 2 - Art Explorations plus School of Media and Performing Arts Option Final year: Art Consolidations 1 Contextual Consolidations Professional Consolidations 3 Optional modules: - Art Consolidations 2 - Art Consolidations 2 (half credits) plus Professional Practice

With access to a range of workshops, industry-standard software, photographic and media resources, you will explore individual and collaborative 2D, 3D and 4D practices experimenting with digital, intermedia and traditional art forms. Contemporary fine art practice incorporates a range of creative approaches from modern and traditional, autobiographical and socially engaged practices. You will be taught by practising artists, art historians, and writers who have exhibited at the Prague Biennale, the Royal Academy of Arts, Gwangju Biennale in South Korea and the Conflux Festival in New York. Their work can be found in collections such as Tate Britain, the Metropolitan Museum of Art in New York and the Museum Beelden aan Zee in the Netherlands.

Fashion

Course information Fashion BA (Hons) UCAS code: WN25 www.coventry.ac.uk/ug/WN25 Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview

Indicative course structure Year 1: Fashion Design and Technology Fashion Design and Innovation Fashion Culture and Creativity Digital Fashion Marketing Into Fashion: Personal Development Planning Year 2: Fashion Enterprise and Experience Marketing Digital Futures Future Fashion: Personal Development Planning Final year Fashion Design Directions Future Fashion Concepts Future Proof Fashion: Personal Development Planning

If you love fashion, dream of seeing your designs on the international catwalks or fancy yourself as the next Dries Van Noten or Stella McCartney, then our course will help nurture your individual creativity to realise your dreams. The course is fast paced, collaborative and outward facing to ensure you are developed into forward facing designers ready to take on the challenges that face the fashion industry today. You will learn through hands on experimentation in our fashion workshops from garment construction, accessory design and material exploration. You are taught to develop your unique design signature in self-directed projects and industry led briefs. The course will allow you to understand and design for different markets and think globally about ethical and green issues. You will become digitally fluent through researching, drawing and designing through CAD packages. Recent graduates from this course are employed in a range of professional environments and companies including: Kelly Hoppen, Belle International, Fresh Ego Kid, Sainsbury’s Tu, George, Annie Greenabelle for Topshop, Beyond Creative, Claire’s, ASOS, New Look, Primark and United Clothing. Please note that any opportunities or experiences referred to on this page may be subject to additional costs, competitive application, availability and meeting any applicable visa requirements. Please check our website for further information.

International Fashion Business

Course information International Fashion Business BA (Hons) UCAS code: W23B www.coventry.ac.uk/ug/W23B Study options: 3 years full-time 4 years full-time including optional placement/study abroad year Overview Buying, merchandising, sustainability: the fashion world is more than just designing. Our fashion business course can show you what is behind the scenes.

Indicative course structure Year 1: Into Fashion: Personal Development Planning Introduction to the Global Fashion Industry Introduction to Fashion Marketing Product Development for the Global Consumer Future Proofing for Fashion Business Year 2: Future Fashion: Professional Development Planning International Fashion Enterprise Global Campaign Communication Strategies Global Sourcing and Production Management Final year: Future Proof Fashion: Personal Development Planning Future Fashion Innovators Future Fashion Project Marketing Futures

This course is designed for students with a range of ambitions and interests in fashion who do not aspire to be fashion designers. It offers you the opportunity to develop an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and retail of products, and the role of marketing to the global consumer. The course encourages you to work alongside Fashion BA (Hons) students in Coventry for the first two years of the course, and in partnership in their final year, to give students a real insight into the role of the fashion designer in industry. The course builds and develops further relationships with the industry globally to enhance learning and teaching though innovative projects, internships and a study abroad year. You will engage with digital technologies from the outset and will have the opportunity to build these skills throughout the course.

Next steps Virtual Open Days

Virtual Experience

As our campuses are currently closed, we are holding a number of Virtual Open Days. In addition, you can also chat directly with one of our advisers, or ask questions to members of staff and current students on our forum in The Student Room.

If you canâ&#x20AC;&#x2122;t make it to one of our Virtual Open Days, our Virtual Experience lets you discover the highlights of studying with us. Take a virtual look around some of our facilities, accommodation and the city of Coventry itself. www.coventry.ac.uk/virtualtour

www.coventry.ac.uk/opendays

Flying Start

How to apply

Our Flying Start scheme offers some great resources and experiences to meet the needs of your specific course, at no extra cost.

Please check the individual course web pages listed in this brochure for detailed information about course entry requirements.

www.coventry.ac.uk/flying-start

www.coventry.ac.uk/ugapplynow

Scholarships and bursaries If you are a truly outstanding candidate, we may be able to offer you a Coventry University Scholarship. The faculty may also have scholarships and bursaries available for students. www.coventry.ac.uk/scholarships

School of Art and Design

Fiona Cheung Graphic Design BA (Hons)

GOOD UNIVERSITY GUIDE 2019

School of Art and Design Coventry University Priory Street Coventry CV1 5FB T: +44 (0)24 7765 7688

UNIVERSITY OF THE YEAR FOR STUDENT EXPERIENCE

Awarded Gold for outstanding teaching and learning 2017-20.

/coventryFAH @coventryFAH @coventryFAH