Education Ebook

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EquineJournal

Education e-book

High School Timeline TIPS FOR STARTING THE COLLEGE APPLICATION PROCESS

LEARN THE ROPES

Discover What It Takes to Become an Equine Professional

Intermont Equestrian Schedule Your Campus Tour and Riding Scholarship Audition

SCHOLARSHIP AUDITION DAYS September 22, 2018 February 2, 2019

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NATIONAL CHAMPIONSHIPS

2018 IDA NATIONAL CHAMPIONS 7th IDA National Championship

B.A. 7 B.S. 7 Minor 7 Pre-Veterinary Competitive Riding: IDA, IHSA, ANRC Boarding Available

EQUINE STUDIES Study & Ride VIRGINIA Main Campus Emory: I-81, exit 26 Equestrian Center Bristol: I-81, exit 10

TENNESSEE

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NORTH CAROLINA Charlotte - 184 mi.

SCHEDULE YOUR VISIT: www.ehc.edu/equine-journal 800.848.5493 admission@ehc.edu

contents

Education e-book

4 Fashion 8 High School Timeline Learn what you need to do to start the college application process.

2018 Welcome to Equine Journal’s second annual Education e-book. We are excited to bring you some more great articles this year, with tips and tricks to help you with the college selection process, as well as the job process once you’ve completed your education.

If you’re an equine enthusiast that likes to display your pride year-round, be sure to check out our fashion column featuring horse inspired school supplies. From backpacks to lunch boxes and notebooks, we have you covered for the start of the school year. Turn to page 4 to see our school supply picks.

Whether you’re just starting high school or are close to graduating, it’s never too early to start the college search, which is why we’ve put together a handy high school timeline to help take the stress out of figuring out when you should start the process.

Find out what you need to do to get started on page 8.

And for those who have graduated from college, we’ve spoken to a few different professionals who have very different careers to find out what a day in their shoes is like. If you are unsure of what career path you would like to follow (but know you want to work in the equine industry) turn to page 12.

We hope this e-book provides you with some extra insight for your college and job search process. In the meantime, good luck this school year!

BY TERISÉ COLE

12 Learn the Ropes Discover what it’s like to have a career in the equine industry.

BY KANDACE YORK

on the cover

program

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DIRECTOR OF PRODUCTION

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Karen Fralick

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PRODUCTION MANAGER

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EquineJournal

SENIOR ADVERTISING/ MARKETING CONSULTANT

Education e-book

page 8

High School Timeline

TIPS FOR STARTING THE COLLEGE APPLICATION PROCESS

PUBLICATION SERVICE MANAGER

Cher Wheeler

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Equine Journal

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LEARN THE ROPES

Discover What It Takes to Become an Equine Professional

page 12

COVER PHOTO COURTESY OF CAZENOVIA COLLEGE

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A Publication of MCC Magazines, LLC A Division of Morris Communications Company, LLC 735 Broad St., Augusta, GA 30901 PRESIDENT Donna Kessler REGIONAL VICE PRESIDENT Patty Tiberg DIRECTOR OF CIRCULATION Scott Ferguson DIRECTOR OF MANUFACTURING Donald Horton SENIOR DIGITAL STRATEGIST Sonny Williams BRAND MANAGER Megan Thomas

Morris Communications Company, LLC CHAIRMAN William S. Morris III PRESIDENT & CEO Will S. Morris IV

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| 2018 Education e-Book

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Building Champions At DelVal, we focus on hands-on learning and real-world experiences to prepare you for success in the equine industry.

WE OFFER: •

On-campus Equestrian and Breeding Centers

•

Nationally ranked IHSA and IDA Teams

•

British Horse Society Testing Center

EARN THE FOLLOWING EQUINE DEGREES: •

Equine Instruction and Training

•

Equine Business

•

Equine Breeding

•

Equine Media and Communication

700 East Butler Ave. | Doylestown, PA 18901 | p: 800.2.DELVAL w: delval.edu/equine

EQUESTRIAN TEAM Rigorous Academics and a Passion for Riding

Samuel Eszenyi ’21

Summer Pasquantonio ’20

The Kent School program offers students the opportunity to develop and grow their passion and interest in riding in a co-educational setting. Coaching is led by Head Trainer Michael Page and Assistant Trainer Cara Wheeler. Michael Page, winner of the Medal Finals and of numerous Olympic and Pan-American medals, has been training at Kent since 1994.

Riders of all levels are welcome, from beginners to the most advanced, the program offers expertise in equitation, hunters, jumpers, and combined training. Students can bring their own horses, or work with what Michael terms Kent’s “equine professors,” many of whom have competed at the top of their discipline.

Kent is also introducing an IEA team in the 2018-2019 academic year, to be lead by Cheryl /H0RLQH ZKR KDV EURXJKW WHDPV WR 1DWLRQDOV ÀYH RXW RI WKH SDVW VHYHQ \HDUV :H DUH ORRNLQJ forward to an exciting start with the Interscholastic Equestrian Association!

860-927-6111

www.kent-school.edu

Equine Journal Advertorial

Emory & Henry College PREPARES STUDENTS FOR A CAREER WITHIN THE EQUINE INDUSTRY WITH THEIR NATIONALLY ACCLAIMED RIDING PROGRAM

The 2018 Intercollegiate Dressage Association National Championship Team.

Equestrian at Emory & Henry College boasts 20 national championships in competitive riding since 2001—most recently as 2018 IDA national champions. Emory & Henry’s IHSA, IDA, and ANRC teams offer opportunities for students to gain competitive experience in hunters, jumpers, equitation, and dressage. Riding is open to all students, regardless of their major or level of riding.

Emory & Henry offers a bachelor of arts (B.A.), a bachelor of science (B.S.), a minor in Equine Studies, and a pre-professional program for pre-veterinary along with

26 other areas of undergraduate study.

Equine Studies degrees begin with an emphasis on the mechanism of the horse, along with a commitment to traditional horsemanship and the workings of rider position. Students participate in hands-on learning through research and work opportunities, including equine healthrelated research studies to assisting at A-rated Horse Shows. The curriculum offers a broad range of courses in teaching, schooling, horse show management, judging, stable management, anatomy, first aid and equine nutrition

[LEFT] Emory & Henry College students ride at the 120-acre E&H Equestrian Center. [RIGHT] Nick Martino competing at ANRC Nationals in 2017 on Polite Society, an E&H horse that is on loan to the college from Melanie Penner.

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EQUINE JOURNAL

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PHOTOS: COURTESY OF EMORY & HENRY COLLEGE

WHETHER YOU WANT TO PURSUE A college degree in equine studies or ride competitively at the collegiate level, Emory & Henry College (E&H) is the perfect place for students to graduate with a top-notch, private, liberal arts education while also pursuing their passion for horses. Emory & Henry prepares you for the world of work and enables you to become a valuable part of the equestrian industry both during your college training and for many years after you graduate.

The nationally-acclaimed Intermont

Equine Journal Advertorial

[LEFT] Emily McBee riding Emory & Henry’s Agincourt. [RIGHT] Intermont Equestrian at Emory & Henry College received its 20th national championship in 2018.

PHOTOS: COURTESY OF EMORY & HENRY COLLEGE

that prepare students for successful careers in a variety of different positions within the equine industry. Emory & Henry is one of the few colleges to offer undergraduate research, putting E&H students at the top of the job market.

Students may choose to combine their Equine Studies degree with Business or another major or minor to further their handcrafted education.

Graduates from the E&H equestrian program succeed in careers ranging from instructors, trainers, and barn managers to professional riders at the national and international levels. They also enter veterinary medicine or achieve positions of industry leadership, including management positions at the U.S. Equestrian Federation where they help shape the future of America’s horse industry.

“My job as a trainer, rider, and professional groom at Woodridge Farm in Boston allows me to travel to find horses for clients on the East Coast and most recently in Europe,” said 2016 graduate Megan Wilson-Bost. “Starting from humble beginnings, I owe the majority of my successful employment to the program and connections that I made at Emory & Henry. Riding this level of professional horses wouldn’t have been possible

without the coaching of Heather and Lisa. I learned how to be a well-rounded, hardworking, and knowledgeable horsewoman due to their endless dedication and professionalism. When you say you graduated from Intermont Equestrian at Emory & Henry people take notice in this industry. There is a standard of excellence they hold to and I’m proud to continue that legacy.”

Best Value Schools has named Emory & Henry College’s Intermont Equestrian Center one of the “20 Most Amazing College Equestrian Centers” in the nation.

Amanda Ginder, online relations officer for Best Value Schools, says that “Best Value Schools knows that for horse lovers and dedicated horse owners the search for the perfect college often necessitates a search for the most amazing college equestrian centers.”

The E&H Equestrian Center is home to competitions and hands-on training on 120 acres (off I-81, exit 10) surrounded by rolling hills and stunning landscapes in southwest Virginia. The college provides 50 quality school horses for student use both in and out of class, and students are welcome to bring their own horses for boarding. Features of the equine center include both 250 x 150' and 200 x 100'

indoor arenas, a 350 x 200' outdoor arena, the A.J. Coyle Memorial Cross-Country Course, a 28-stall boarder barn for student horses, a six-horse gooseneck Sundowner van, a two-horse trailer for transportation to shows, nine large grass paddocks, four tack rooms, USA Equestrian regulation jumps, more than 80 box stalls, three wash stalls with hot and cold water, laundry facilities, and a classroom/viewing room.

Intermont Equestrian also offers three week-long, overnight sessions of the Collegiate Bound Summer Riding Camp open to students ages 14-18. The camp prepares students for riding at the collegiate level. Participants receive mounted lessons and facilitate a mock horse show at the culmination of the camps for parents and friends to demonstrate their horsemanship. See more information at ehc.edu/equine-camp.

Scholarship audition and program preview days for E&H riding scholarships are set for September 22, 2018, and February 2, 2019, or you may send a video demonstrating your riding abilities. Visit ehc.edu/equine-journal to RSVP or contact Ashley Bliss at 276-944-6533 or abliss@ehc.edu for more information on your riding scholarship audition and campus tour.

2018 Education e-book

| EQUINEJOURNAL.COM

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Fall - Junior Year:

Start the College Search

HIGH SCHOOL

BY TERISÉ COLE

Spring - Junior Year:

Take the SATs

What You Need to do to Prep for College Fall - Senior Year:

Apply to Schools

Spring - Senior Year:

Make Your Decision!

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| 2018 Education e-Book | January 2016

A

s if high school isn’t stressful enough, applying to college can seem like an intimidating task to upperclassmen. Tests, tours, and applications can feel like the last thing you want to think about on top of your current schoolwork and riding schedule.

You can make the process a smooth one as long as you approach it correctly, so take a breath and follow our timeline to stay on track.

Fall/Winter of Junior Year

“How to start the search, where to start the search, and then doing the search.” These are the three things that Randi Heathman, founder of Equestrian College Advisor, finds most students struggle with, especially at the beginning of the college hunt. “I would say 99% of students don’t know where they need to start,” she says. Making a list of what you are looking for in a college will help you take the first step. Start off simple by considering things like location, size of school, and tuition price, and then go into more detail such as teams or clubs and atmosphere. Keep an open mind and remember that you may not find a school with all of these characteristics; they are made as guidelines.

Location is often a big player in the search process.

Abby Brand, a freshman at Mount Ida College in Newton, MA, found that she had a hard time leaving home. “Deciding where I wanted to go to school was the hardest part of the college search for me. I wasn’t sure if I wanted to go somewhere far away or if I wanted to stay closer to home. There were even days where I thought that maybe I should just go to a nearby community college and live at home.” If you think about it, your whole life is at home—your barn, your horses, your friends and family—everything. “I didn’t know if I was ready for such a big change, but now I am so glad that I went to school where I did.

Sometimes change is a good thing. Living at college gives you freedom and different responsibilities. These things help prepare you for your future,” says Brand.

Compile a list of a few schools you love that cover most of your list, a few you like that may not match your requirements perfectly, and a few back up schools as a safety net. In the end you want to end up applying to around five or six colleges.

Spring of Junior Year

Time to take the Scholastic Aptitude Test (SAT) and American College Testing (ACT). Some colleges don’t require these tests or only ask for one, but you don’t want to miss the test dates if they do. Most students choose to take the tests twice, once in the spring of junior year and again in the fall of senior year. “The SAT scores help with class placement and can sometimes help you get scholarships, so I would advise taking one and taking it seriously,” says Brand. Once you receive the test results you can begin applying to your colleges of choice and scholarship opportunities.

Summer/Fall of Senior Year

Take a look at the applications for the colleges you wish to apply to, think of your essay topics, update your resume, and make a list of references. “Although time consuming, the actual filling out of the applica-

PHOTOS: (BELOW) UNIVERSITY OF SOUTH CAROLINA ; (ABOVE) BRIANNA MASON

The atmosphere of a college should feel just right, whether you are riding or studying.

Stop by the equestrian facility to meet with coaches or captains on your college tours and learn about the team.

PHOTO: UNIVERSITY OF SOUTH CAROLINA

PHOTO: UNIVERSITY OF SOUTH CAROLINA

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tion process is not too difficult. It’s a EARLY DECISION VS. EARLY ACTION lot of information that you already When applying to colleges, many have the options of early know—your birthday, family infordecision, early action, or regular application. Knowing the mation, education, etcetera,” says difference between these can save you a lot of time, stress, Brand. Heathman agrees, “The and mistakes. application process is pretty Applying early decision is binding, meaning that once you straightforward if students send in your application, if you are accepted then you must have done the search propattend that college and withdraw all applications to other erly.” Most colleges let you schools. Students who know that they want to go to a certain apply online and some—more college and will accept if they are approved should apply for than 600—use The Common early decision.

Application to make the process easier. You don’t want If there is any sliver of a doubt, then go with early action, to find a school that you’re which is simply an earlier date to send in your application to in love with only to find out colleges. This allows you to save time and stress by applying you’re too late to apply, so early while still allowing you to reject the college. Students watch those deadlines. who have a few top schools but can’t decide right away can It’s time for college tours! apply for early action. Acceptances are usually made in early Some students choose to do winter before the regular applications are due, so if you these before applying; it works don’t get in you can still apply to others and if you do get either way. Keep an eye out for in then you can save yourself having to fill out unnecessome of the things on your necessary extra applications. Make sure to check that the sities list when touring the campus. college allows you to apply to other early action Don’t be afraid to ask your tour guide questions. “Dig deeper,” Heathman advises. colleges—some schools have a single-choice “Ask as many questions you need to ask of early action plan that is non-binding but anyone on any part of campus until you feel prohibits the applicant from applying to that you have gotten the information that you other colleges early. need.” Use that information to compare schools and help you have an easier time selecting a school in the end, suggests Brand. “The most important part about the college search and application process is really weighing all of the pros and cons of each school you something that easily sways a searching student. “Blue are interested in,” she says. “There are a lot of colleges ribbons look great on your riding resume but not on and universities to choose from, and finding ‘the one’ your job resume,” warns Heathman. “Students forget can be a daunting task. Making a list of the things I that riding happens a few hours a day and maybe only liked and disliked about each of the schools I looked at a few days a week—everything else has to match. If helped me a lot when it was time to narrow down my you weren’t riding, would you still be happy at this choices.” school?” Heathman also cautions parents to keep the If you are interested in certain sports or clubs, speciffinancial components in mind. “I think sometimes ically equestrian, Heathman suggests planning ahead parents are too willing to say, ‘well my son or daughter with the director or coach to meet with them that same loves this school, we are willing to go into X-amount day and to know your stuff. “Make time to stop at the of debt’ without thoroughly researching if there may equestrian center on your campus visit and don’t be have been another school that is just as good of a fit afraid to reach out to the coaches—any student that that is more affordable.” wants to be an intercollegiate athlete as a rider should Look back on all your research throughout the prepare and know their riding resume, know the highprocess to form a decision you are comfortable lights of their riding career, have their trainer’s contact with—if it doesn’t feel right, chances are it isn’t the information, and be ready to present that verbally or right fit for you. Brand agrees, “Mount Ida offered me on paper.” She also advises to stay in contact after the community environment I had been hoping for, your visit and follow through until you are accepted along with one of the best vet tech programs in the or declined. If there is no way to meet with the coach, country,” she says. “As soon as I found out that there Brand recommends checking their athletics website for was also an equestrian team, it seemed like an easy a recruitment form that may direct you to a coach or decision. Everything I wanted was right here.” Don’t captain. forget to send written notice to all the colleges you got accepted to with your notice of acceptance or rejection.

Winter/Spring of Senior Year The first step toward your degree is finished. Now This is when acceptance letters start arriving in the you just have to pack up your life, kiss your parents mail. Rip them open and find out your fate, but the goodbye, and pass all your classes for the next four process is not over yet—you still have to decide on years. Good luck! what college you will attend. A college’s team can be 7KLV DUWLFOH RULJLQDOO\ DSSHDUHG LQ WKH -DQXDU\ HGLWLRQ RI (TXLQH -RXUQDO 10

EQUINE JOURNAL

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January 2016

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Be a Parto� � Winnin� T�adition

Averett University’s distinguished bachelor’s degree program in Equestrian Studies, ranked among the best in the nation, offers concentrations in Dressage and Eventing Instruction, Equine Business Management, Equine-Assisted Psychotherapy and Equine Science.

With innovative courses and internship opportunities, a comprehensive Equestrian Center and nationally acclaimed instructors and faculty, you can develop advanced horsemanship skills and professional competencies that open up exciting career possibilities in a variety of roles in the equine industry.

Averett equestrian majors also have the chance to compete on nationally ranked intercollegiate teams like the university’s Intercollegiate Dressage Association team, which brought home the 2017 National Championship title.

www.averett.edu/equestrian

1-800-AVERETT E Q U E S T R I A N

LEARN THE ROPES

WHAT IS IT REALLY LIKE TO WORK WITH ANIMALS FOR A LIVING? THIS MONTH, EQUINE JOURNAL SHARES “A DAY IN THE LIFE” OF THREE EQUINE PROFESSIONALS.

BY KANDACE YORK

It’s 5:00 a.m.

IN ANAHEIM, CA, AND JEN GABLE, LEAD EQUINE TRAINER FOR DISNEYLAND RESORT, IS ALREADY AT WORK. » This is a big day; one of the horses she trains will practice pulling the famous horse drawn street cars down Disneyland’s Main Street, USA. Because Disneyland famously never closes, early mornings like this are good times to let a horse get used to the park’s environment without daytime distractions.

Today has come only after tremendous work. “It takes six months to a year, minimum, to train a horse for Main Street,” Jen says. “We don’t set deadlines; we set goals. When the horse reaches one training

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goal, he moves on to the next one. If it takes him longer to reach that goal, it’s OK.” Even entering Disneyland’s on-site Circle D Corral for training is a big step. Currently all 15 or so draft horses need to meet size and color guidelines.

Horses that pull a wedding carriage, for example, are grey; horses that pull a Halloween carriage are black.

More important than size or color, however, is the horse’s temperament. “I look for a horse that has a really good frame of mind. I’m less concerned with what the horse knows than how trainable and quiet he is,” explains Jen. These traits are key because, whether faced with a marching band, a costumed Disney character, or a visitor excited to see a horse “in person,” a Disney horse needs to keep his cool. “By the time a horse gets to Main Street,” Jen says, “he needs to be so calm and so trained that he just ignores all of that.”

Disneyland equine trainer, Jen Gable, and “Bug,” a Brabant gelding, pulling the Horse Drawn Street Car.

2018 Education e-book Jan Ja J an a nu uar ua ar a ry 201 015 0 15| |EQUINEJOURNAL.COM 15 EQ EQU EQ QU U IN I NE INE N E JJOU JO O U RNA OU RN RN NA NAL.C AL L..C L.C . CO OM M

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It takes a special horse to pull a trolley or street car down Main Street.”

— JEN GABLE, LEAD EQUINE TRAINER FOR DISNEYLAND RESORT

RESPITE AND PLANNING

To help the horses stay relaxed, Jen and her team make sure that Disneyland’s Circle D Corral offers a break from the work environment.

“We have a big barn with a nice, quiet space away from the light and commotion of the park,” she says. “But even when the horses do work, it’s only a certain number of hours. They get breaks. They get ‘vacations.’ They get time off just to be horses, which is really important to us.”

Her team achieves all this through diligent planning.

Every four to six weeks, they sit down to review the park’s schedule and any special events that are approaching. Then they develop a calendar of which horses will be working on which days, while allowing for variables: newer horses that might be comfortable working fewer hours, or seasoned horses that might appreciate some variety.

“It’s definitely a team environment,” Jen says.

HORSES OF DIFFERENT STRIPES

More than 2,000 miles away

Disneyland equine trainer, Jen Gable, drives “Lucky,” a Clydesdale gelding, in a carriage used for special events in the park.

It’s a familiar routine; he’s been here for more than four decades. After working for several years as a zookeeper, he’s now the zoo’s curator of mammals, supervising a staff of about 15 keepers caring for 150+ animals.

Among these animals are two Grant’s zebras, Tsavo and Bwana. The geldings share space with giraffes, wildebeests, impalas, and kudus in a five-acre exhibit that is a big draw for the zoo’s approximately 900,000 visitors each year.

They may look like horses with stripes, but Dilley just shakes his head when asked how much zebras are like horses. He’s worked with horses in his career; he even admits to, many years ago, riding and driving the former children’s zoo horses around the grounds after hours. But that’s something he says he’d never try with a zebra.

Even though Grant’s zebras are quieter and smaller than their cousins the Grevy’s zebras, Dilley says that most zebras lack the agreeable nature of domesticated

Working with animals is something Mike says he always wanted. “Even when I was four years old, to me being a zookeeper was the ultimate thing to do in the world.”

A keeper’s day starts at 7:30 or 8:00 a.m. with a short meeting to discuss the day’s key events and any animal concerns or issues. Then the focus is on preparing the day’s enrichment and diet, cleaning the outdoor exhibits, and giving the animals a quick exam before they “shift,” or get turned out.

Once the animals are outside, keepers move inside to clean the animals’ other areas. They measure the food for later feedings. They keep computerized records on each animal. They might also consult with curators, veterinarians, commissary (food) teams, behind-the-scenes donors, and more.

Many animals even have daily training sessions with keepers; this work makes it easier and safer to handle them.

“We use a lot of target training to work with our animals,

FROM JEN GABLE’S WORK AT DISNEYLAND RESORT, MIKE DILLEY ARRIVES AT OHIO’S TOLEDO ZOO TO START HIS DAY. »

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horses. They’ve never been bred to work or cooperate with humans, and it shows.

Instead, keepers rely on consistent routines and positive reinforcement to get the zebras to do what they want. It’s the same approach they use with the zoo’s other animals.

“THE ULTIMATE THING TO DO”

THE ONE PLACE FOR EVERY YOU. #OneTeam

albion.edu/equestrian

The Toledo Zoo is ranked number one in the nation, in part because of this popular multispecies exhibit where zebras mingle with several other African species. The zoo relies on a dedicated crew of keepers to care for the animals. especially when it comes to things like ultrasound training,� Dilley says. “Ultrasounds are especially useful for preg-nancy diagnosis and monitoring cardiac health in apes.�

For some keepers, animal care isn’t limited to the zoo.

Toledo Zoo keepers have also rehabilitated sea birds after oil spills, reintroduced extinct-in-the-wild amphibians to their native habitats, and raised endangered butterfly species for later release.

HEALTHY HORSES, HAPPY RIDERS

Just over 700 miles east 2) 7+( 72/('2 =22 6$5$+ 3$8// ,6 :$/.,1* 7+528*+ 7+( '2256 2) 60$573$.Ĺ&#x201A;6 2)),&( +($'48$57(56 ,1 3/<0287+ 0$ :+(5( 6+( ,6 7+( &203$ 1< 6 %5$1' 0$1$*(5 Âť â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re changing the world, four hooves at a time,â&#x20AC;? she says, referencing the company that started in 1999 offering a pre-measured, pre-labeled feeding system that made it easy to give horses the right amount of supplements. Since then, SmartPak has expanded to include tack, apparel, ColiCare coverage, and more.

Paullâ&#x20AC;&#x2122;s role in all this is to make sure SmartPakâ&#x20AC;&#x2122;s communications are clear, consistent, and aligned with both the companyâ&#x20AC;&#x2122;s mission and its customersâ&#x20AC;&#x2122; needs.

Sarah Paull in the USEF â&#x20AC;&#x153;Dressage #1â&#x20AC;? foam ď&#x192;&#x17E;nger costume, posing with Team USA dressage rider, Adrienne Lyle, at the 2012 Summer Olympics in London, where she anchored the USEF Networkâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Live from Londonâ&#x20AC;? broadcast.

TEAM + WORK + FUN

Every day at SmartPak is a little bit different. Sarahâ&#x20AC;&#x2122;s days usually start before 8:00 a.m., getting in some work during the quiet part of the morning. The day â&#x20AC;&#x153;officiallyâ&#x20AC;? kicks off with two team meetings. In the first, she checks in with members of the Creative Team, reviewing the prior dayâ&#x20AC;&#x2122;s projects and discussing the current dayâ&#x20AC;&#x2122;s work. â&#x20AC;&#x153;Then we have a team â&#x20AC;&#x2DC;scrumâ&#x20AC;&#x2122; with the Marketing leaders,â&#x20AC;? she says. â&#x20AC;&#x153;Taking the time to connect in person is so much more effective than trying to have a conversation over email.

Plus, itâ&#x20AC;&#x2122;s really nice to start the day having fun with people you really enjoy working with.â&#x20AC;?

After that, she says with a laugh, â&#x20AC;&#x153;anything goes.â&#x20AC;? Is a catalog scheduled to mail? Does a video need to be filmed?

What about reviewing the latest updates to the website? â&#x20AC;&#x153;My day is driven by my calendar. Itâ&#x20AC;&#x2122;s crazy busy, but a lot of fun.â&#x20AC;?

Between meetings, she reviews work-in-progress and

Tips from the Pros KEEP A THIRST FOR KNOWLEDGE. â&#x20AC;&#x153;Talent is nice,â&#x20AC;? Jen Gable says, â&#x20AC;&#x153;but I also like to see people who are motivated, willing to work hard, and always ready to learn something new, the people who want to push themselves to learn more.

Those are the people I look for.â&#x20AC;?

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HAVE REALISTIC EXPECTATIONS. Being a team player is a big plus, Mike Dilley says. â&#x20AC;&#x153;You probably have a favorite animal or species, but you might be needed somewhere else for a day or a week or a month or a few monthsâ&#x20AC;&#x201D;and thatâ&#x20AC;&#x2122;s OK.â&#x20AC;?

BE OPEN-MINDED, PERSISTENT AND CONFIDENT. The horse world is diverse and itâ&#x20AC;&#x2122;s easy to prefer one discipline or breed over another, Sarah Paull says, but as riders, we have more in common than we have apart. At the same time, you need to believe in yourself if you expect others to believe in you. â&#x20AC;&#x153;Confidence really is your biggest asset.â&#x20AC;?

January 2015

| EQUINEJOURNAL.COM 39

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works on new initiatives. “If I only have a few minutes, I might look at specific pages of a catalog draft or review a new product label. If I have more time, I’ll dig in on a totally new project, like developing content for a new mobile phone app, or concepting new ad campaigns.”

Toward the end of the day, she meets with SmartPak’s Chief Marketing Officer “to figure out what awesome things we’re doing next.” It’s a nice way to “bookend” the day, she says. “We talk about the status of in-flight projects and what’s coming up in the pipeline. The goals we have at SmartPak can definitely require longer days, but there’s a lot of meaning in my work, so I’m always happy to be here.”

Ç

I like to ‘Hoover’ in as many ideas as possible.”

— SARAH PAULL, IN REFERENCE TO NETWORKING BEING A KEY PART OF THE COMPANY’S SUCCESS IN PRODUCING COMMUNICATIONS FOR SMARTPAK

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How much longer are some days? She uses an example from a recent winter. “We were up against a catalog deadline and a blizzard blew in, so our Senior Director of Creative Services and I actually slept in the office so we could make sure the book was done on time.”

IMMERSE YOURSELF

When it comes to careers, Paull says, take your ideas out for a trial ride, just like you would try out a new horse.

“If you think this is something you’re going to do with your life, find a way to do it full-time, even if it’s as an internship or a volunteer position. And I mean really try it; immerse yourself in it, because that lets you be really honest about whether this is what you want to do for a living.”

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