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FACES OF THE NRCHA Bringing a long history with reined cow horses with her, Callie McCarthy-Boevers joins the team as the media and communications manager.
Interview by Kate Bradley Byars
RCHN: Tell me about your horse show background. You grew up
COURTESY OF CALLIE MCCARTHY-BOEVERS
How many National Reined Cow Horse Association Snaffle Bit Futurity® venues have you seen the 3-year-old horses show in? Callie McCarthy-Boevers has seen them in three. “I attended my first Snaffle Bit Futurity at 5 months old and I have always had a love for the reined cow horse,” said the 27-year-old who has attended the event in Fresno, California, Reno, Nevada, and Fort Worth, Texas. “My first distinct memory of watching the cow horse was in 2002 when Doc At Night won the Snaffle Bit Futurity with Doug Williamson.” Since then, her love for all things cow horse has run deep. Immediately following the 2022 Kalpowar Quarter Horses Celebration of Champions, she realized a dream of working with and for the association when she started as the media and communications manager. McCarthy-Boevers attended Oklahoma State University and earned a degree in agricultural communications and animal science. She was on the horse judging team and ran media and communications for the Oklahoma State Rodeo Team. “My first job after graduation was with National Saddlery in Oklahoma City,” she said. “There I was the marketing director for two years. In that position I oversaw all branding creation and development on behalf of the company. Additionally, I oversaw all sponsorships for both events and individual riders.” Moving into a role with the National Cutting Horse Association in 2018, she dove into association communications. When the chance to both work closer to her home in Overbrook, Oklahoma, and work for the association and reined cow horses she loves arose, there was zero hesitation to make the move.
64 MARCH/APRIL 2022 | REINED COW HORSE NEWS
in California where reined cow horse was born! CB: Growing up in Northern California I was surrounded by agriculture and developed a passion for the equine and agriculture industries at a young age. With my family raising and showing American Quarter Horses it was only a matter of time until I would find myself in the show pen. By age 5, I was in love with horses and competing. I showed in the youth all around events on the AQHA circuit.
RCHN: What sent you down a career path of working in equine
media/communications? CB: I began to see the numerous advertisements that my fellow competitors would have in various publications in the industry. I became interested in learning how to design these ads for myself. I was fortunate enough to attend a high school that offered classes in design and allowed students to work with many of the top programs that are used in the industry. It was from these experiences I chose to pursue a degree in agricultural communications. I wanted to combine my interest in graphic design and marketing with my passion for the equine industry.
RCHN: What has your experience been working for associations?
CB: In 2018, I started as a marketing specialist with the National Cutting Horse Association managing sponsor deliverables and overseeing social media and website management. I was promoted to manager of marketing and communications where I developed strategic campaigns for the association designed to share the NCHA brand with the world, attract new members, and showcase our core values and the sport of cutting with thousands. It’s experience I hope to bring to NRCHA and help share the family atmosphere, camaraderie and horsemanship of our association with others.
RCHN: What excites you about joining the NRCHA staff?
CB: Joining a team that understands the wealth of history this association has and sees the future of where it can grow to is the thing that excites me the most.
