Coyne Collection by coyne-pr

Welcome to a curation of our latest and greatest work. Each case study is a celebration of our unique approach – a blend of bold, inspired, and strategic activations. As we reflect on the past year, we take immense pride in what we produced, yet we always remember it's our clients who made it all possible. We collaborate with some of the world's biggest brands, as well as those who aim to get there. We invite you to explore our recent work to see the creativity that fuels our efforts and delivers tangible results for our clients.

OUR CASE STUDIES Hilton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Farleigh Dickinson University . . . . . . . . . . . . . . . . . . . . 40

Entenmann's . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Orangetheory Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Humana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Express Scripts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

BMW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Philips Hue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Casio America, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Robitussin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Hornitos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Truckstop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Pacira BioSciences, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 10

Vichy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Tree Hut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Yahoo Sports! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Gap, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Signature Wafer & Chocolate Co. . . . . . . . . . . . . . . . 50

Claritin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Alka-Seltzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

HelloFresh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Sweet'N Low® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Spark by Hilton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Mohegan Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Midea America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

KISS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Maison Louis Jadot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Pennzoil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

CeraVe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Edible Brands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

Summer's Eve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Stevens Institute of Technology . . . . . . . . . . . . . . . . . 59

Hampton by Hilton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Courvoisier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

Einstein Bros. Bagels . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

TYR Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Redken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Castello Cheese . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

University of Virginia - Darden School of Business . 27

OUTRIGGER Resorts & Hotels . . . . . . . . . . . . . . . . . . . 64

Perrigo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

VTech & LeapFrog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

OraPharma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Hilton Hotels & Resorts . . . . . . . . . . . . . . . . . . . . . . . . . 67

MDLIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Owens Corning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Shell Rotella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Otsuka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

Spin Master . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Ollie's . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Cayman Islands Department of Tourism . . . . . . . . . 32

ASPCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

Eggland's Best . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Shell Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

American Petroleum Institute . . . . . . . . . . . . . . . . . . . 35

The V Foundation for Cancer Research . . . . . . . . . . . 74

PEEPS® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Stellantis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Reproductive Medicine Associates . . . . . . . . . . . . . . 38

Champagne Taittinger . . . . . . . . . . . . . . . . . . . . . . . . . 77

DoubleTree by Hilton . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Thayers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

St. Francis Winery & Vineyards . . . . . . . . . . . . . . . . . . 40

HILTON As a customer insights-driven business of people serving people, Hilton followed the most challenging time in its history to leverage its expertise and apply both qualitative and quantitative research to more accurately predict patterns for the year ahead, creating the first ever Hilton Trends Report in 2022. For Hilton's second report, The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, the goal was to reiterate Hilton’s industry leadership in customer-driven innovations while showcasing how the company is evolving alongside travelers and their preferences in the areas of food and beverage, wellness, digital innovation, sustainability and one-of-a-kind experiences. The team launched the report with a virtual event attended by more than 30 key media. Coverage included Food & Wine, Skift, Well + Good, Hotel Business, Fast Company, Travel + Leisure India, TravelPulse and LODGING. Executive leadership was showcased throughout the coverage, with executive visibility exceeding the benchmark by 600%. The report has been so successful, it has now officially been deemed annual, with new travel lenses being applied each year to keep the content and report fresh.

ENTENMANN'S Coyne PR has supported the storied sweet baked goods brand in various ways and through multiple touchpoints to connect with enthusiastic fans and attract new ones. The most recent activations in our long-term relationship revolved around the brand’s 125th Birthday, which included a delicious partnership with Baked By Melissa, the launch of the first-ever Entenmann’s Ice Cream and ongoing engagement with top celebrity and influencer fans of the brand through culture tapping and trend spotting.

HUMANA A Fortune 50 company, Humana provides care delivery and health plan administration for people with Medicare, families, individuals and military service personnel. Coyne PR has worked closely with Humana for more than a decade, supporting the company's Medicare Advantage business line; Freewheelin Bike Sharing program at the Democratic and Republican National Conventions; its presenting sponsorship at the National Senior Games; market-level brand building throughout all 50 states; CSR programs, namely Humana Communities Benefit; thought leadership positioning for executives across corporate, brands and the Humana Foundation; and support for business lines including Veterans, CenterWell Senior Primary Care and CenterWell Home Health. Our work has resulted in billions of media impressions and has been recognized with nearly 40 industry awards. 4

BMW Coyne PR manages BMW of North America’s premier dealer communications platform — Dealer Direct. Under Coyne’s leadership, the platform has become a go-to resource for dealers, delivering branded news, original content, information, new features and timely updates. The team’s efforts have helped to amplify BMW of North America’s focus on elevating dealer relations and fostering trust and confidence across the network. During the past several years, the team has significantly increased dealer participation and engagement, including a 230% increase in total active dealers, a nearly 60% increase in total stories published on the platform and an 84% increase in total story views.

CASIO AMERICA, INC. Casio and Coyne PR teamed up to communicate its legacy of delivering creative and innovative technologies across its product portfolio that fit the needs of its consumers. Most recently, Casio tasked Coyne PR with generating excitement and awareness for its electronic musical instrument division — specifically supporting the launch of a new high-end Privia line and the expansion of its iconic Casiotone series of digital keyboards. Coyne PR hit a high note with a full awareness campaign engaging both consumer and industry audiences in the new digital keyboards and pianos while leveraging Casio Artists to help spread the word.

HORNITOS Hornitos Tequila made the holiday season a little “greener” with its inaugural Green Elephant Shop Campaign! From Dec. 26 through Dec. 30 (the classic holiday exchange window), Hornitos turned white elephant gift swap disasters into DOUGH! Tequila fans (21+) were encouraged to submit photos of their lackluster white elephant gifts in exchange for cold hard cash. To generate awareness for the thoughtful holiday elves out there in need of retribution, Hornitos joined forces with comedian and breakout content creator, TonyTalks, to turn up the merry and deck the halls green! The Green Elephant Shop virtual site was inundated with consumer interest, with more than 5,500 “crappy gifts” submitted. In addition to the activation, as agency of record, Coyne PR also supported the brand with product launches, pop-up events and ongoing media relations.

PACIRA BIOSCIENCES, INC. iovera° is a handheld device that delivers targeted cold therapy — also known as cryoanalgesia — to specific nerves that can help treat chronic pain and osteoarthritis (OA). The team worked to establish strategic partnerships that allowed them to demonstrate the value of iovera° directly — to the 50+ demographic, with a heightened focus on sports and athlete ambassadors. The team expanded its partnership with PGA TOUR Champions, the senior professional tour, beyond standard tournament presence to bring on golf pro Paul Goydos as a brand ambassador. We also initiated a multi-year contract with the LPGA to share our message. In partnership with Pacira, Coyne created and distributed the company's first national commercial — airing on CBS Sports, NBC Sports and the Golf Channel, sharing details on iovera° and driving viewers to the brand site.

Additionally, the team partnered with top ten LPGA player Lexi Thompson. Further, through Pacira's collaboration with the NFL Alumni Association (NFLA), Coyne was tapped to elevate the brand during Super Bowl LVII in Phoenix. Activations included Radio Row interviews and an RMT with retired NFL player and former CEO of the NFLA, Beasley Reese, and his wife Paula to discuss Pacira's collaboration with NFLA and Paula’s long-term relief from iovera°, as well as an event at TopGolf, in partnership with the Arizona Chapter of the NFLA where Pacira was able to connect with notable organizations like American Youth Football, Pop Warner and Shatterproof. The collective initiative has generated increased web traffic and social syndication, reaching millions through media and on-the-ground activations.

TREE HUT Tree Hut, a viral sensation on #ShowerTok, partnered with Coyne to create an immersive pop-up experience in NYC. The objective was to connect with real-life fans and promote Tree Hut's body care products, including the new Foaming Gel Body Wash. The pop-up featured interactive activities and offered free products to visitors daily. Coyne collaborated with top TikTok influencers like Audrey Trullinger and Davis Burleson, who created sneakpeek branded content to generate buzz and drive consumers to the event through a targeted social advertising campaign. The agency also organized a VIP media event, attracting media members from prominent outlets to interact with the pop-up's bold colors, striking installations and neon signage, as they interacted with different aspects of Tree Hut's product line, from scent sampling to experiential photo opportunities. The event attracted thousands of attendees in just two days and garnered extensive earned media and social coverage.

GAP, INC. Gap, Inc. engaged with Coyne PR to assist in local market outreach to support new store openings across its family of stores nationwide including Old Navy and Athleta. As a long-standing partner, Coyne has generated significant coverage in top markets across the country which has helped Gap, Inc. promote new store opening initiatives and drive traffic to priority locations.

CLARITIN Coyne partnered with Claritin to launch an integrated campaign targeting allergy sufferers. The goal was to promote a clear and active lifestyle. Actor-turned-racecar driver Frankie Muniz was chosen as the campaign's spokesperson. The campaign kicked off with the Claritin Clear 500, a go-kart race event at Pier 17 Seaport Square in NYC. Media and influencers from outlets like GQ and Forbes SportsMoney joined Frankie Muniz on the track, generating media coverage and visibility. A social media contest engaged consumers nationwide. Participants shared photos or videos on Instagram, demonstrating why they couldn't tolerate allergy fog. By using the hashtags #ClaritinClear500 and #Sweepstakes, and tagging @ClaritinUSA, they had a chance to win an all-expenses-paid trip to one of Frankie Muniz's races. The campaign achieved over 570 million impressions, including nearly 4 million from social media posts by Frankie Muniz and attendees. Media coverage included an exclusive interview with GQ, discussing the partnership and Muniz's career transition.

HELLOFRESH Coyne PR helps HelloFresh reach its target audience by developing and supporting strategic partnerships and buzz-worthy campaigns that kept the brand in the pop-culture conversation. Coyne supported some of the brand’s most exciting launches through media relations, celebrity gifting and the creation of multiple ecomm microsites, including the limited-edition Buddy the Elf Spaghetti Kit, which sold out in seconds, as well as the Guardians of the Galaxy Snack Adventure Kits which engaged fans throughout the universe. Through these efforts, Coyne has generated thousands of placements and millions of impressions on behalf of HelloFresh.

SPARK BY HILTON Hilton tapped Coyne to help announce the launch of Spark by Hilton, a new premium economy lodging option for those seeking value, quality and consistency. Following extensive research, Spark by Hilton was created to fill an open space in the industry that meets the needs of even more guests and owners. The team arranged six advanced interviews with key trade media, which all went live at the time of launch. Simultaneously, media received a digital press kit including a press release, renderings and a video announcement featuring Hilton executives introducing Spark by Hilton. The news dominated trade and travel media on launch day, helping to drive home Hilton's leadership in organically building brands that meet the needs of every guest for every travel occasion. 17

MIDEA AMERICA Midea is a leading force in air treatment technology and innovation — it is the gold standard for providing surprisingly user-friendly solutions for those who treasure moments at home. On the heels of a successful campaign for the Midea U, the world’s first u-shaped inverter air conditioner, Midea was ready to disrupt the air treatment category again with two new revolutionary products — DUO, the industry’s first portable air conditioner with a hose-in-hose design; and the CUBE, a dehumidifier with a unique nesting design allowing for a three times larger water tank capacity. The brand turned to Coyne PR to educate and excite the masses about its unique offerings.

MAISON LOUIS JADOT Maison Louis Jadot is one of Burgundy, France's most trusted and revered wine houses. As the maker of the #1 selling red and white French wines in America, Louis Jadot tasked Coyne PR with maintaining its status as a leading wine brand with established audiences, increasing its relevancy among new wine drinkers and inserting Louis Jadot into key cultural moments. Coyne developed engaging consumer experiences and impactful partnerships aligned with the brand’s America Loves Jadot campaign. Maison Louis Jadot partnered with Ventura Sail New York, a premium cruise operator, to host pairing cruises for select media attendees and consumers. Timed to key holidays in the summer, the cruises celebrated the ongoing relationship between the U.S. and France through American food and sights paired with French wines. To further this message, the brand partnered with the Brooklyn bakery, L’Appartement 4F, to further play on the French American love affair. Co-owners, Ashley and Gautier Coiffard, an American/French couple, provided their entertaining expertise to media and consumers via a traditional and social media campaign.

CERAVE To drive education around proper cleansing, the CeraVe Global team tapped Coyne to create a fully integrated campaign centered around a live global event that would attract consumers, influencers, media and KOLs alike, where they would share the dermatological expertise that is the very cornerstone of the brand. Teaming up with some of the world’s most-followed dermatologists and one of TikTok’s biggest influencers, CeraVe and Coyne PR set out to take over social media and teach consumers around the world how to #CleanseLikeaDerm. With more than 420 posts on social media around the event and over 220 million video views, CeraVe earned the #1 share of voice across social media around facial cleansing. The campaign resulted in more than 300 million earned impressions between social and traditional media and generated the brand’s highest-ever Google search volume globally and most global web traffic ever. Additionally, during the campaign week, sales for core cleansers were up doubledigits vs YA, making this the largest week in brand history for cleansers. 21

SUMMER'S EVE Coyne worked with Summer’s Eve to elevate the brand in key women’s outlets and break the taboo surrounding intimate care — reframing its washes and cloths as everyday routine staples. While many consumers and media members viewed the products through a health/wellness lens, Summer’s Eve challenged Coyne to establish the brand’s new Spa Collection — featuring a Luxurious Wash and Intimate Skin Serum — as a beauty must-have. Coyne connected the concept to something beauty buffs know all about — facial skin care. Just like the face, intimate skin needs specially formulated products to help cleanse and hydrate properly and to drive this message, Coyne enlisted one of the top medical aestheticians and beauty influencers in the industry, Jade Marie, to serve as brand ambassador and expert on how to care for delicate skin as part of a spa event in NYC with top beauty media.

HAMPTON BY HILTON As the first hotel brand in its category to popularize the fresh baked-by-guests Belgian waffle — the centerpiece of its free, hot breakfast — Hampton by Hilton knows a waffle lot about this breakfast staple. Hampton by Hilton declared it the “Year of the Waffle,” focusing on new seasonal flavors like red velvet, strawberry, apple cinnamon and pumpkin spice. Partnering with Coyne PR, the campaign targeted diverse audiences through timely media outreach. The initiative included events like Valentine’s Day for red velvet waffles, Memorial Day for strawberry waffles featuring “The Waffle Lady” and Paris Hilton, and National Waffle Day for apple cinnamon and pumpkin spice varieties. The collaboration achieved extensive coverage, reaching over 525 million potential viewers, securing placements in major outlets like PEOPLE Magazine, Yahoo News and The Points Guy, and even introducing a special waffle-themed merchandise collection, including a syrup-holding fanny pack. This innovative campaign transformed Hampton’s breakfast offering into an engaging and unforgettable experience.

EINSTEIN BROS. BAGELS With more than 690 locations throughout the United States, Einstein Bros. Bagels is a neighborhood bakery known for endless combinations of freshly baked bagels, premium double whipped cream cheese shmears, various breakfast sandwiches and carefully curated coffees. As agency of record, Coyne PR has developed a strategic social media influencer program across key channels of Instagram and TikTok to provide quick-turn digital content to amplify in-store promotions and initiatives. Our “Bagel Bros with Benefits” is a team of bagel-loving creators that build brand relevance, generate awareness and engage their followers on the delicious happenings at Einstein Bros. The agency also supports strategic earned efforts for the brand as they seek to break through a competitive landscape.

REDKEN Redken sought Coyne's expertise in creating more meaningful impact across its new product launches, celebrity ambassadors and red-carpet moments. From “hands in hair” salon events for new product launches like Big & Quick to launching the brand's first ever National Hair Gloss Day to elevate the benefits of its Shades EQ Gloss, Coyne strategically elevated Redken across the industry and with consumers. Coyne also leads a number of key celebrity styling moments and celebrity sponsorships, including working with hairstylists for Emily Blunt, Margot Robbie, Lupita Nyongo, Amandla Stenberg and Anya Taylor-Joy for major events. Following Coyne’s efforts, Redken was featured in top outlets, establishing the brand as a favorite amongst celebrities.

UNIVERSITY OF VIRGINIA - DARDEN SCHOOL OF BUSINESS Purpose-driven business is at the core of the teaching philosophy at the University of Virginia’s Darden School of Business, which looked to leverage the “purpose” standard that is fundamental to millennials and Gen Z to distinguish itself from the competition in the B-school category. The Coyne PR team established content cornerstones on issues and purpose-focused topics that would resonate with millennials and Gen Z, specifically climate change, diversity and social issues. With an eye on pending news — forthcoming reports, events, research and annual initiatives — the team regularly positions Darden faculty for expert commentary with highly syndicated, sharable top-tier media.

PERRIGO Coyne creates pediatrician-focused programs to support Perrigo’s store-brand infant formula, a high-quality, safe and nutritionally equivalent food source that provides the best value compared to its name-brand counterparts. Store-brand formula helps parents effectively stretch their dollars without compromise. The array of topics has included food insecurity, navigating a sometimes-confusing array of infant formula choices and the importance of safe formula practices, articulated through direct mail, website content, paid media, trade shows, podcasts, social media, and more. Coyne developed a social media strategy to reach pediatricians and launched Perrigo’s social media presence, providing ongoing content, creative and community management support. Ultimately, an empathetic and informative creative approach helps increase store-brand awareness within the pediatric community and positions Perrigo as a trusted resource and solution for parents who choose formula for their babies. 27

ORAPHARMA Gum disease, or periodontal disease, affects nearly 65 million Americans, with a particularly high prevalence among Latino populations. To raise awareness for the issue and encourage patients to talk to their dentists about treatment options, Coyne PR partnered with OraPharma to launch the Cover Your Bases campaign featuring World Series Champion and three-time American League MVP, Alex Rodriguez. The campaign was the first national awareness campaign and the first celebrity spokesperson program for OraPharma. The campaign leveraged the celebrity status of Rodriguez and his personal story as a patient using ARESTIN, OraPharma’s flagship product, an antibiotic combined with scaling and root planning (SRP) to treat gum disease. Coyne created a first-person testimonial video starring Rodriguez. This video serves as the focal point for the launch of the new ARESTIN patient website, social media campaigns, and a national media day event in New York. The campaign garnered over 900 stories, including CBS This Morning, PEOPLE, Forbes and Healthline. Importantly for OraPharma, on launch day, web traffic to ARESTIN.com increased by 157% and the company’s LinkedIn post announcing the campaign saw a 938% increase in performance.

MDLIVE Coyne PR serves as agency of record for MDLIVE, a leader in virtual care, working to distinguish its brand in the marketplace and support the use of virtual care. The agency has launched a series of creative, research-backed content campaigns aimed at different market segments, including Sick Day Stress, the Pandemic Pain Report, Mom’s Mental Load and Fall Back to Health. Each narrative was carefully woven with comprehensive data analyses and studies to make them relatable and credible, and amplified via strategic media relations, syndicated content, media partnerships and social and digital executions. To drive industry leadership, the agency has elevated executive visibility, supported numerous innovative product launches and executed an opinion and editorial series on issues and opportunities for virtual care in an evolving healthcare marketplace. MDLIVE’s coverage volume has soared, and its share of voice has doubled, driving separation amid an expanding virtual care sector.

SHELL ROTELLA 40 years of Shell Rotella SuperRigs tradition rolled into Branson Landing in Branson, Mo. in June 2022. From the east coast to the west coast and more than 15 states in between, Shell Rotella SuperRigs, the premier truck beauty contest, has seen more than 2,000 total entries since its inception in 1983. In its 40th year, Shell Rotella brightened the entire Branson community in a celebration of the hardworking truck driver community, including a glitzy fireworks display and a truck parade through Branson Landing. Coyne PR delivered on a strategically phased communications plan that drove advance registration, provided on-site earned/social media updates, daily photo galleries and of course, announced the Best of Show and category winners post-event.

SPIN MASTER Spin Master turned to Coyne PR to generate media interest and coverage for the relaunch of its Aerobie® Sonic Fin™ Football, which is officially endorsed by Russell Wilson and reimagined to don the new orange and blue that he would be wearing on the field. To help usher in the new Denver Broncos/Russell Wilson-era, Coyne compiled a mailer for the Aerobie Sonic Fin football and sent it to top-tier sports media, as well as local Denver sports reporters and Broncos fan sites. As a result, one of the highlights included Pat McAfee, former All-Pro NFL punter and host of the sports talk show, The Pat McAfee Show, featuring the Sonic Fin on his podcast, which is simulcast on its YouTube channel with over 1.98 MM subscribers — this drove sales of the Sonic Fin football up 150% on Amazon.

CAYMAN ISLANDS DEPARTMENT OF TOURISM The Cayman Islands is a luxury travel destination known for its beautiful beaches, diverse culinary experiences and Cayman Kindness showcasing the locals’ genuine hospitality. Severely impacted by the pandemic, a key goal in 2022 for the Cayman Islands Department of Tourism (CIDOT) was to showcase the destination as a must-visit location for travelers. The team strategically hosted Sarah GreavesGabbadon, a prominent Caribbean-focused travel writer, as the first U.S. journalist to visit Cayman following the reopening in January 2022. As a result of her stay, she featured Cayman on the cover of the November issue of Travel + Leisure in an eight (8)-page feature spread. Sarah experienced the Cayman Islands through a new lens, exploring its unique cultural heritage and, notably, the local art scene. Sarah recounted Cayman’s successful response to the COVID-19 pandemic and highlighted the many enhancements made to the destination in recent years. The ad value was $1,824,200.00. 32

EGGLAND'S BEST For more than a decade, Coyne PR has worked with Eggland's Best (EB), the leading branded egg in the U.S., to raise awareness and effectively convey the brand's message of superior nutrition, quality and taste in comparison to regular eggs. In 2023, the approach involved forging strategic partnerships that bolstered the brand's credibility both within and beyond the food industry. Notable alliances included securing the title of Official Egg of Little League Baseball and Softball, with a particular focus on supporting the Little League Challenger Division®, a baseball program catering to individuals with physical and intellectual challenges. Eggland’s Best partnered with baseball superstar and Little League alum, Todd Frazier, and provided fans with the opportunity to meet their baseball hero, win prizes and celebrate their passion for baseball through a website-based sweepstakes created by Coyne. A partnership was also established with the YMCA, enabling the brand to positively impact families and communities by promoting healthier lifestyles and funding nutrition education initiatives throughout the year. Influencer partners were activated to help drive awareness and engagement around this exciting partnership. Furthermore, Coyne launched an Eggland’sBest TikTok-centric influencer program to provide fresh and timely content. Our “EggTokers” took the platform by storm, creating captivating videos with trending topics, celebrating key events and holidays, all while spreading the word about Eggland's Best. It was a TikTok takeover like no other!

AMERICAN PETROLEUM INSTITUTE Potential confusion in the automotive and trucking industry can exist when new engine oil specifications are introduced requiring a strong education on the development process and the role of American Petroleum Institute (API). Coyne PR created a program to build awareness across industries targeting drivers, technicians and consumers to help them understand the process and importance of developing new engine oil specifications for both gasoline and diesel-powered engines and the role of API in leading this effort. A proactive earned media effort positioning API professionals as industry experts generated sustained coverage throughout the year. The earned content reinforced the importance of using highquality API-certified oils to maximize performance in current engine technologies and was highlighted on social and digital channels. The effort included strategically timed speaking opportunities at high-profile association meetings and trade shows, and through key customer communication channels. These opportunities further positioned API as the leader in the development of engine oil specifications.

PEEPS® Coyne PR has employed a variety of innovative tactics to bring the lovable PEEPS® brand unprecedented media coverage and unparalleled fan engagement. We have taken our thinking outside the typical Easter basket candy media roundups to make news for the brand through creative storytelling, new product launches, unique flavors and exciting brand partnerships, including Oreo, Pepsi, Dunkin’, Katy Perry and Crocs. The brand is annually a mainstay of the national morning, late night and entertainment shows, and billions of media impressions are generated through print, online and broadcast media outlets. We created “PEEPSONALITY”-driven social and digital content across TikTok, Instagram, Facebook, Pinterest and Twitter, engaging existing fans and endearing new audiences.

REPRODUCTIVE MEDICINE ASSOCIATES Approximately 1 in 6 people globally is affected by infertility. This, paired with an increased desire among non-traditional families to bear children, has led to a surge in individuals seeking out assisted reproductive technology. Reproductive Medicine Associates (RMA) — which offers in vitro fertilization, intrauterine insemination, intracytoplasmic sperm injection and egg freezing — engaged Coyne PR to help increase visibility for its centers and its physicians. The team positioned the RMA physicians throughout top-tier traditional and digital media to serve as experts on everything from the emotional toll of infertility to the benefits of egg freezing while young to the things men need to know about women's bodies and reproduction.

DOUBLETREE BY HILTON DoubleTree by Hilton, known for its iconic chocolate chip cookie welcome, has introduced an allergy-friendly version in partnership with Partake Foods, a leading women-led, black-owned, allergy-friendly food company. Available at all U.S. DoubleTree by Hilton hotels, the new chocolate chip cookie is gluten-free, vegan, non-GMO and free from the top nine allergens to cater to guests with dietary restrictions, embodying the brand's commitment to inclusive hospitality. To announce this new offering, Hilton collaborated with Coyne PR through a comprehensive approach. This encompassed a prominent feature on Good Morning America during National Chocolate Chip Cookie Day, as well as media coverage across outlets like Travel & Leisure, MSN, VegNews and TravelPulse. The combined media efforts reached a potential global audience exceeding 1.3 billion, celebrating DoubleTree's dedication to an all-encompassing guest experience.

ST. FRANCIS WINERY & VINEYARDS St. Francis Winery & Vineyards turned to Coyne PR to drive consumer awareness for the brand’s Sonoma County and Reserve portfolios. The team used strategic events, familiarization trips and traditional media outreach to ensure St. Francis Winery & Vineyards stays top-of-mind with the brand’s target consumers. Teams developed an exciting “Instagram Approved” package for the award-winning St. Francis Winery & Vineyards in Sonoma County to help consumers generate unique content perfect for Instagram and spread brand awareness in the process! Consumers and up to four friends got glammed up before having a professional photographer capture their grape-filled experience on the property. Coyne also supported the brand’s partnership with Canine Companions, the largest non-profit provider of trained service dogs to adults, children and veterans with disabilities, and facility dogs to professionals working in healthcare, criminal justice and educational settings.

FAIRLEIGH DICKINSON UNIVERSITY Fairleigh Dickinson University (FDU) is New Jersey's largest private university. Seeking to differentiate itself in a crowded marketplace — amidst the backdrop of a tumultuous higher education landscape — the University tapped Coyne PR to elevate the school’s reputation broadly, as well as promote areas of specialty, namely its School of Pharmacy and Health Sciences; the International School of Hospitality and Tourism Management; and the FDU Poll, which regularly queries individuals across the country on pressing social and political issues. A sudden change in FDU's leadership presented an opportunity to introduce a new president which, paired with the FDU Knights' historic upset of the #1 seed during the NCAA Men's Basketball Tournament, put a glowing spotlight on the school, its students and its spirit. 40

ORANGETHEORY FITNESS Orangetheory Fitness conducted a study revealing that many moms find Mother's Day more stressful than an average Sunday. In response, they declared Monday, May 15, 2023, as Mother's Other Day to give moms the opportunity for self-care. Orangetheory Headquarters granted employees a paid day off, while participating studios nationwide offered free classes to new and existing members. To maximize impact, Orangetheory founder Ellen Lathan teamed up with Golden Globe winner and new mom Gina Rodriguez to champion the Mother's Other Day movement. The call for support from other companies resulted in early adopters like Daily Harvest, Stitch Fix, lululemon and BEABA pledging their commitment. Brands such as Kendra Scott also joined, aligning with the focus on self-care and employee well-being. Coyne secured a total of 209 stories resulting in 3.2 billion impressions, including placements in top-tier outlets such as INSIDER, PEOPLE Magazine, Good Housekeeping, Cheddar and more.

EXPRESS SCRIPTS During the COVID-19 pandemic, America’s 330,000+ pharmacists were called to the front lines to support care delivery and the massive vaccination effort, reflecting an evolution in the role of pharmacists in public health. Coyne identified this dynamic turn as an opportunity for Express Scripts, a national leader in pharmacy care, to define the future of pharmacy care and its leadership in the space. Coyne aligned The Express Scripts Pharmacy with Columbia University’s Mailman School of Public Health (CMSPH) to launch The Prescription of Trust Report, the largest and most comprehensive study to date on the current and future role of the pharmacist as part of a patient-centric holistic health care team from the perspectives of consumers, physicians and pharmacists. This landmark research was released on National Pharmacy Day through an award-winning nationwide communications campaign, igniting significant buzz among media and sparking vibrant conversation within the industry.

PHILIPS HUE Signify looked to expand the Philips Hue brand’s reach to broader audiences. Partnering with Coyne PR, the effort focused on engaging both technology and lifestyle media, while highlighting the emotional benefits and key differentiators of Philips Hue versus competitors. The team activated an aggressive sampling program for media to experience Philips Hue firsthand, increasing momentum around peak buying seasons. Complementing this effort, the team focused storytelling on key content pillars to drive relevance and activated partnerships with key influencers across categories. 45

ROBITUSSIN Robitussin called upon Coyne to develop a purpose campaign that spoke to its mission of believing there is power in every voice and recognizing the importance of giving everyone an opportunity to have theirs be heard. Coyne landed on the insight that for many youth, performing helps them find and use their voices to connect with the world around them, but not everyone has equal access to these opportunities, with Black and Hispanic students having even less access. In partnership with the All Star Project, Inc., a national nonprofit that provides free afterschool performing arts programs for youth in underserved communities, Coyne produced a video series featuring the stories of three young performers within their program to highlight how performance has helped them find and use their voices and partnered with multi-platinum singer Jordin Sparks to help promote the videos through social content and media interviews.

TRUCKSTOP During National Truck Driver Appreciation Week, Truckstop delivered a record-setting demonstration of appreciation, setting a Guinness World Record for the largest toy truck sentence. National Truck Driver Appreciation Week is a time when the country celebrates and shows appreciation for the hardworking truck drivers who help keep America running. Using more than 2,000 branded big rig toy trucks, Truckstop spelled “Truck drivers are the rockstars of the road!” at their Boise, Idaho office. The toy trucks that drove the record were later donated to a local non-profit. The Coyne PR team further supports Truckstop with proactive earned media efforts throughout the year.

VICHY As the number one anti-aging brand in Eurpopean pharmacies, VICHY charged Coyne with one main goal — reinforce that the skincare brand is backed by science, from its clinically proven formulas to the skin experts developing its products. Coyne filled what the 90-year-old doctor-founded brand ordered with a fresh and creative approach that positioned VICHY as a leader in skin health while making its medical messaging digestible for consumers. The Coyne team built and maintained relationships with top dermatologists with significant social followings for both earned and paid social media tactics. As a result, within its first year as agency of record for the brand, Coyne partnered with 16 credible dermatologists (also known as dermfluencers) for social media content and garnered more than 75 recommendations from dermatologists within earned media placements. To date, Coyne also won 15 beauty awards on behalf of the brand, further positioning VICHY products as not only dermatologist-recommended, but consumer tried and true.

YAHOO! SPORTS Yahoo! Sports turned to its longtime partner Coyne PR to build awareness for its fantasy content offerings during football season. Building on the buzz generated by the first season of its award-winning show, “Ekeler’s Edge,” Coyne PR led an explosive campaign for season two which leveraged co-host and Los Angeles Chargers star running back, Austin Ekeler, for exclusive storytelling, high-profile in-season interviews and weekly tune-in around new episodes to put points on the scoreboard all season long.

SIGNATURE WAFER & CHOCOLATE CO. Coyne PR helped Signature Wafer & Chocolate Co. launch a first-of-its-kind SKIPPY® Peanut Butter Wafer Bar with a targeted outreach strategy that captivated trade and consumer media to drive nationwide awareness. Influencer partnerships also amplified the excitement with eager snack enthusiasts who shared their love of the bars with rave reviews.

ALKA-SELTZER New Alka-Seltzer Hangover Relief needed to hit the market with a bang to help consumers get quick relief from mental fatigue and head and body aches so they could keep living the good life. Coyne tapped rapper, producer and lover of a good “drank,” T-Pain, to serve as a brand spokesperson and remix the classic, 90-year-old “Plop, plop, fizz, fizz” brand jingle, to drive awareness of the new hangover relief product and resonate with today’s younger consumer. From behind-the-scenes content of the recording of the remix to the unveiling of the jingle at an exclusive pre-concert event with T-Pain, consumers everywhere will “pop back up” after their worst hangovers. Oh, what a relief it is!

SWEET'N LOW® Sweet'N Low , America's original zero-calorie ‘pink’ sweetener, challenged Coyne PR to ®

elevate the brand among millennials by positioning it as a quintessential cultural icon relevant to today’s modern lifestyle. Coyne partnered with the landmark TWA Hotel at New York's JFK Airport, bringing to life a one-of-a-kind pop-up experience — the “Sweet’N Glow” salon! Combining the nostalgic nature of Sweet’N Low with the Sixties glamour of the TWA Hotel, this immersive, visually captivating, Instagrammable pink destination transported guests back in time to reminisce about a ‘sweet’ time in American culture. 53

MOHEGAN SUN Mohegan Sun, the ultimate sports, gaming and entertainment hub in the Northeast, enlisted Coyne PR to provide support for Rob Gronkowski’s official retirement party, hosted at Mohegan Sun FanDuel Sportsbook as the NFL season kicked off around the country. The team celebrated the living legend’s impressive career, ditching the standard red carpet for a custom turf carpet and invited top-tier sports and entertainment media to experience the epic send-off in person. To generate excitement and exposure beyond the bash, Coyne sourced a Getty photographer to capture the evening’s best moments — from a classic “Gronk Spike” to special moments between Rob and fans. Gronk spoke with journalists from FOX Sports, Bookies.com and more about his love of football, optimism for the future and his affinity for Mohegan Sun! The team was proud to wrap up another successful event that showcased Mohegan Sun as New England’s premier destination for sports lovers!

KISS Coyne PR teamed up with the iconic brand KISS to create excitement around their wide portfolio of lash and nail products by collaborating with online influencers and generating original social media content. Their new imPRESS Press-On Falsies quickly became a hit on TikTok, prompting the brand to enlist Coyne's help partnering with influencers to create informative and engaging content and share key brand messages while driving online sales. We also developed influencer campaigns to drive awareness of fan-favorites Falscara lashes, impress Press-On Manicure, and KISS Glue On Nails. Across each campaign, we've collaborated with influencers in the beauty and lifestyle categories across the U.S. and Canada, ensuring the content resonates with their followers. To broaden our reach, we've also tapped new audiences, including moms, students, athletes and gamers, showcasing how easy it is to apply the brand’s newest lash innovation. Additionally, Coyne amplified influencer content by executing social media advertising campaigns to expand reach to targeted audiences. With successful influencer campaigns surpassing benchmarks, we’ve partnered with KISS for other products within their lash portfolio and have our eye on this great partnership!

PENNZOIL Pennzoil stole the spotlight as the 6th annual Pennzoil 400 Presented by Jiffy Lube NASCAR Cup Series race took over Las Vegas. The return of the Pennzoil Proving Grounds had fans revved up for race weekend, offering interactive experiences, an oil change game and complimentary coffee from Pennzoil's Perfect Pour. Exclusive influencer meet & greets and the Powered by Pennzoil Vehicle Display featuring vehicles from top Pennzoil drivers like Joey Logano and Chelsea DeNofa added to the engagement onsite. Beyond the track footprint, Pennzoil demonstrated its commitment to women in motorsports, providing the Screen to Speed powered by Pennzoil sim racing tournament for female racers a platform for hosting their championship at Las Vegas Motor Speedway, followed by the announcement of Pennzoil’s gold sponsorship of Rebelle Rally, an ultimate off-road competition driven by women. To capture the excitement, Coyne PR was onsite, providing live updates on Pennzoil's social media channels and facilitating interviews, including a special episode with Team Penske driver Ryan Blaney on the Pennzoil podcast, Michael's Motor Alley.

EDIBLE BRANDS As PR agency of record for Edible brands, Coyne PR oversees earned media relations and reputation management for the brand, including consumer-earned media relations, press and influencer gifting, and executive thought leadership. Coyne has successfully secured positive earned coverage through targeted press outreach and gifting. The agency has enhanced brand visibility via strategic influencer collaborations and creative media mailings. Furthermore, Coyne has helped position the brand's executives as industry thought leaders through speaking engagements, op-eds and select interviews.

STEVENS INSTITUTE OF TECHNOLOGY Stevens Institute of Technology has fast become one of the most competitive schools for acceptance in the country, marked by its high-profile faculty, high national rankings, career placements and starting salaries for its graduates. Stevens challenged Coyne PR to work in partnership with the school to reinforce its reputation by showcasing the technology thread that Stevens weaves into all of its courses of study — from ocean engineering and quantitative finance to medical anthropology and cybersecurity. Through story mining, timely surveys, opinion pieces and opportunistic outreach, Stevens’ faculty and leaders are now consistent sources for media and regularly featured in top-tier outlets across a range of topics and issues-of-the-day.

COURVOISIER Courvoisier® Cognac turned to Coyne PR to help reinvigorate and reposition the brand. Coyne helped unveil a new brand look, including an updated bottle design, launch a new campaign commissioned by artist and designer Yinka Ilori, and announce their new Chief Blender, Thibaut Hontanx. In addition to traditional media outreach sharing the news, Coyne PR assisted with the planning of the “We Found Joy” relaunch event in New York City, where the team confirmed 30+ top-tier media and 10+ influencer attendees. As the U.S. agency of record for Courvoisier® Cognac, Coyne PR has also been instrumental in guiding the brand through CSR initiatives that address ongoing social issues and allow Courvoisier to live its brand purpose in supporting national and local entrepreneurship. Coyne PR helped the storied brand establish its first philanthropic arm, Foundation 1828. Courvoisier proudly partnered with the National Urban League (NUL), the largest and oldest civil rights organization in the U.S. that supports and empowers Black and other historically underserved communities to offer grants and business educational opportunities, with a total of $1 million committed to the cause.

TYR SPORT TYR Sport enlisted Coyne PR to conduct a comprehensive media relations and influencer campaign, aimed at increasing visibility for the brand's major initiatives. Hitting the ground running, the team supported the introduction of new products and collections, as well as existing flagship products. They also announced key partner and sponsor deals, including USA Swimming and the World's Strongest Man competition, along with athlete ambassadors including WWE's Natalie Eva Marie, plus the upcoming opening of TYR's first-ever retail store. From securing product reviews and features, having TYR products included in gift guides and various roundups, arranging key interview opportunities and more, Coyne set a new bar in PR, in driving widespread awareness for TYR Sport.

CASTELLO CHEESE Castello Cheese joined forces with online influencers, highlighting their uniquely crafted Danish Creamy and Aged Havarti cheese through original recipe content during pivotal brand moments. As their social media agency of record, we developed the brand's strategy, produce ongoing digital content, provide counsel on staying relevant to consumers while sharing its product key messaging. Through captivating visuals and engaging storytelling, we showcased the premium quality meltability of Castello Cheese, inspiring food lovers to explore its cheesy possibilities. From mouth-watering recipe videos, consumer testimonials and trendy content, we fostered the Castello community and encouraged consumer engagement. Together, we've formed a delicious partnership that unites flavor, creativity and a passion for quality cheese. 63

OUTRIGGER RESORTS & HOTELS As agency of record for OUTRIGGER Resorts & Hotels, the premier beachfront resort brand is celebrating its 75th anniversary, and to commemorate the milestone, they announced an unprecedented Cyber Sale that included up to 50% off rates throughout their seaside Hawaii resorts. Additionally, all bookings gave a “High $5” towards Sustainable Coastlines Hawaii, a non-profit organization that inspires communities to care for their coastlines through fun beach cleanups and educational programs. Travelers were encouraged to experience authentic Hawaiian culture, undisturbed relaxation and give back to local communities, all at a discounted rate! The limited-time offer was only available for a two-week booking window to spark a sense of urgency among consumer travelers. The team generated 45M impressions and an ad value of over $680K. As a result of national exposure, the brand had the greatest spike in bookings in a single day and sold out of Cyber Sales offerings in 2023.

VTECH & LEAPFROG Coyne PR was tasked with supporting VTech and LeapFrog’s wide range of baby, infant, toddler and preschool toys, baby monitors and sleep soothers across PR and social in both the U.S. and Canada. Coyne created, managed and executed multi-level programs utilizing a mix of earned and paid tactics to drive coverage for campaigns supporting new product launches as well as seasonal moments. Additionally, Coyne developed and implemented tailor-made influencer programs, partnered with celebrities such as Lance Bass and worked with registry platforms to reach a targeted audience of pregnant moms. With a strong focus on strategic product launches, building engaging relationships with influencers, strengthening brand reputation and delivering measurable results, Coyne PR continually helps elevate VTech and LeapFrog as premier brands in the industry.

HILTON HOTELS & RESORTS To celebrate the holiday season, Hilton and Hallmark Channel partnered to provide travelers, fans and viewers alike with the ultimate “Countdown to Christmas” stay in celebration of the beloved holiday movies. For a limited time, guests were able to enjoy custom-designed suites, including a “Cozy Christmas” at Hilton Chicago, a “Glam Christmas” at Hilton Las Vegas at Resorts World and a “SoCal Christmas” at Hilton San Diego Bayfront, which delivered the signature hospitality Hilton is known for — while immersing guests in the magic of the season. Media outreach generated a potential global reach of more than 660 million across 62 earned placements, with notable mentions including Elite Daily, Forbes, MSN, Apartment Therapy, CBS Boston, CBS Las Vegas and FOX San Diego, and the partnership will continue for its second year to provide guests with a memorable holiday stay.

OWENS CORNING Unifying Owens Corning’s Contactors to stand for a bigger cause, Coyne PR developed the Roof Deployment Project, a program that leverages Habitat for Humanity to connect Owens Corning Platinum/Preferred Contractors with deserving veterans right in their local markets — all to provide them with a brand-new roof. Now in its seventh year, the program has continued to grow in the number of new roofs it provides to veterans each year. Overall the program has provided safe, new roofs to more than 400 veterans around the country.

OTSUKA Coyne PR is a strategic communications partner to Otsuka, one of the world’s leading pharmaceutical companies. The agency supports Otsuka’s communications work in corporate reputation, executive thought leadership, brand visibility for category leaders ABILIFY MAINTENA, JYNARQUE and REXULTI, and market development in mental health, digital medicines and digital therapeutics. The agency played an integral role in supporting multiple regulatory milestones for products carrying black box warnings from an AdComm to several NDA and sNDA approvals. Further, Coyne supported Otsuka on a campaign featuring its first celebrity athlete integration created for Autosomal Dominant Polycystic Kidney Disease. The team also deployed a strategic ELT thought leadership framework to align executives and subject matter experts with key issues and topics that drive Otsuka’s business; and developed a complementary executive speaker’s bureau conference scoring methodology to prioritize conferences in alignment with specific executives, bringing efficiency to the process of mobilizing and pursuing executive visibility.

OLLIE'S Ollie’s, America’s largest retailer of closeout merchandise and excess inventory, tasked Coyne PR with helping celebrate its 40th anniversary in a BIG way. The team kicked off the year-long campaign with a national contest to find “America’s Biggest Cheapskate,” which included support across the contest announcement, top ten finalists’ announcement and crowning of the grand prize winner. In addition, a national survey was conducted that delved into how far the average person would go to get a great deal. To culminate the celebration, the Coyne PR team helped Ollie’s break a GUINNESS WORLD RECORDS™ title for the Largest Bobblehead. Standing over 16 feet tall, the fully functioning bobblehead is an oversized replica of Ollie, the company’s beloved mascot.

ASPCA The ASPCA turned to Coyne PR to generate awareness and garner national media attention for the first in-person Humane Awards Luncheon since the pandemic. The Luncheon is an annual awards event that honors animal heroes from all walks of life across the nation who have demonstrated extraordinary efforts and outstanding commitment to assisting at-risk animals. By leveraging the inspiring stories of the individual winners, Coyne secured 108 placements resulting in a potential reach of more than 1.6 billion, with top-tier media highlights including PEOPLE Magazine, Good Morning America, NBC Lester Holt and the Nightly News: Kids Edition, Southern Living, Yahoo! News, MSN, ABC News and more. 72

SHELL ENERGY Shell Energy is working to build a better energy future: providing innovative, reliable and cleaner energy solutions to businesses and residential customers. Managing both social media and PR initiatives on behalf of the brand, Coyne’s support spans strategy, media relations, content development, community management and more. Working with partners across various divisions of the global entity, our strategic phased communication program first saw success on LinkedIn, where we increased followers by more than 200% — before expanding into other social media platforms. Coyne’s earned media efforts extend to both industry and consumer media aimed to educate audiences on why the power they choose for their business or home matters — and how Shell Energy can help them contribute to a better energy future.

THE V FOUNDATION FOR CANCER RESEARCH In 1993, in his final days living with cancer, legendary college basketball coach and national champion Jim Valvano spoke at the ESPYS, during which he delivered the infamous line: “Don't Give Up...Don't Ever Give Up!” This line became a rallying cry for those battling cancer — and beyond — to fight until the very end. Testament to this, Jim teamed up with ESPN in the months leading up to his passing to establish The V Foundation for Cancer Research which, to date, has granted more than $310 million for cancer research. Thirty years removed from its namesake's death, the Foundation partnered with Coyne PR to revitalize its presence, engage new and younger audiences affected by cancer and make inroads on behalf of grantees to show the impact of Foundation funding. 74

Leveraging relationships with Coach Mike Krzyzewski, Dick Vitale, Jeff Gordon, Andrew Jones and Quenton Nelson — as well as a stellar group of oncology researchers and cancer thrivers — the Coyne team has expanded the V Foundation's presence throughout a range of top-tier sports, health and news channels, all with an eye toward Jim's parting thoughts: "Cancer research may not save my life, it may save my children’s lives. It may save someone you love."

STELLANTIS Coyne PR drove significant media coverage for Stellantis at Camp Jeep, an outdoor, off-road driving test where professional 4x4 drivers chauffeur passengers in various Jeep® brand vehicles including hybrid 4xe models, over obstacles in a 20,000-square-foot space and allow them to experience the extreme on- and off-road capabilities of Jeep® brand vehicles just outside the show floor at auto shows nationwide. The course is comprised of several obstacles that simulate Jeep® brand vehicles’ capability for Ground Clearance, Traction, Stability, Articulation and Suspension.

CHAMPAGNE TAITTINGER Coyne PR serves as the agency of record for Champagne Taittinger, working closely with the Taittinger family to raise brand awareness in the U.S. The Coyne team handles strategic partnerships, events and media outreach to help raise the brand’s profile without losing focus on the company’s authenticity. To do this, Coyne PR works with the brand to host journalists onsite at the brand’s Château de la Marquetterie. The team also creates intimate media experiences domestically that allow the Taittinger family to interact one on one with impactful journalists, influencers and partners.

THAYERS Legacy skincare brand, Thayers Natural Remedies, was looking for a bold new strategy that would see them showing up in unexpected places to invigorate the brand. Enter: Coyne PR and the X Games. Coyne executed a multi-faceted sponsorship for the brand as the Official Beauty and Skincare Sponsor of X Games California, the first in X Games’ history. As part of the “extreme” partnership, Thayers owned the BMX Dirt and BMX Dirt Best Trick competitions, engaged with consumers at the social media-worthy Thayers Xtreme Skincare Lounge and brought a group of mega-influencers to enjoy the weekend with an action-packed itinerary complete with a skate lesson from champion skateboarder Nyjah Huston. Overall, the X Games sponsorship presented a new way for Thayers to deepen consumer connections by educating on the importance of skincare, especially for those with an action-focused, outdoor lifestyle. In the week succeeding the X Games, Thayers Natural Remedies experienced an unprecedented surge in sales, setting a new all-time record for the brand.

We understand that each brand has unique challenges and opportunities. Whether you're an established brand looking for fresh strategies or an emerging company seeking to make your mark, Coyne PR can help elevate your brand. Here's to the next big idea!

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