We’re not just selling looks. We're setting trends.
About Coyne PR About Coyne PR
About Coyne PR About Coyne PR
About Coyne PR
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.
Industry Experience
About Coyne PR’s Fashion Practice
Fashion evolves, and so should your communications. Coyne’s approach has succeeded in turning tried and true brands into trendsetters, challenger brands into leaders and starter brands into must-haves. Our team of experts provide strategy, media and influencer relationships and out-of-the-box thinking to make any brand trendy. Like seasonal collections, our customized campaigns take an integrated, omnichannel approach, leading to fierce results that never go out of style.
Coyne provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned, shared and owned channels. This includes deep experience in public relations, a dedicated social media and influencer practice and an award-winning content production studio.
Specialties Integrated Communications
Brand Building
Product Launches
Corporate Communications
Business-to-Business
Internal Communications
Crisis/Issue Management
Corporate Social Responsibility
Diversity, Equity & Inclusion
Thought Leadership
Events & Promotions
Sponsorship Activation
Measurement & Analytics
Services Services Services Services
Public Relations
Earned Media Strategy
Media Relations
Press Materials
Message Development
Media Training
Competitive Media Audits
Bylined Articles & Op-Eds
Spokesperson Coordination
Editorial Calendars & News Bureau
Paid Program Integrations
Digital & Content
Branded & Digital Content
Video Production
PSAs
Website Design & Development
Advertising
Animation
CRM Integration & Email Marketing
SEO & SEM
Creative Mailers
Digital Display Ads
Social & Influencer
Brand & Content Strategy
Social Listening
Monitoring & Analysis
Community Management & Engagement
Social Media Advertising
Crisis Communications
Influencer Identification & Outreach
Influencer Negotiations & Contracting
Influencer Payment Fulfillment
Brand Immersions & Creative Briefs
Measurement & Reporting
You’ll flip for our case studies
Thayers
Legacy skincare brand, Thayers Natural Remedies, was looking for a bold new strategy that would see them showing up in unexpected places to invigorate the brand. Enter: Coyne PR and the X Games. Coyne executed a multi-faceted sponsorship for the brand as the Official Beauty and Skincare Sponsor of X Games California, the first in X Games’ history. As part of the “extreme” partnership, Thayers owned the BMX Dirt and BMX Dirt Best Trick competitions, engaged with consumers at the social media-worthy Thayers Xtreme Skincare Lounge and brought a group of mega-influencers to enjoy the weekend with an action-packed itinerary complete with a skate lesson from champion skateboarder Nyjah Huston. Overall, the X Games sponsorship presented a new way for Thayers to deepen consumer connections by educating on the importance of skincare, especially for those with an action-focused, outdoor lifestyle. In the week succeeding the X Games, Thayers Natural Remedies experienced an unprecedented surge in sales, setting a new all-time record for the brand.
Snapple
To grow cultural relevancy with a new and younger audience, Snapple collaborated with Chicago streetwear designer Joe Freshgoods to create some of the best merch on Earth. Joe brought his design concept, “The Corner Store Was My Gift Shop,” to life with Snapple in the form of a co-branded pop-up retail experience in New York where fans could snag a custom bottle label and exclusive, limited-edition Snapple x JFG merchandise. To drive buzz for the collaboration and one-weekend-only pop-up shop, the Coyne PR team seeded VIP kits, with invites to a preview of the pop-up, to Joe’s friends and family, influencers, and top-tier media outlets.
TUMS
TUMS, America’s leading antacid, modernized its image for Gen Z and Millennials with a unique campaign blending food, fashion, and heartburn relief. Partnering with viral designer Nik Bentel, TUMS launched the metallic TUMS Bag, inspired by TUMS Chewy Bites. The campaign featured Grammy-nominee GAYLE at iHeart Radio’s Jingle Ball, influencer collaborations, and media outreach. Results included a sellout on Bentel’s site within an hour, 834M media impressions, a 10.98% social engagement rate, and a 23% boost in Chewy Bites sales, solidifying TUMS as a modern lifestyle brand.
Einstein Bros. Bagels
Einstein Bros. Bagels tapped Coyne to create a buzz-worthy campaign promoting its limitedtime bacon and cheese bagel sandwiches. The result? Cheesy Shampoo and Wakin’ Bacon Conditioner—bath products inspired by the new menu items. These limited-edition products, sold on a branded microsite with a coupon for the sandwiches, gave breakfast fans a fun way to start their day. The campaign delivered 560+ media placements, 412M+ impressions, and features in top outlets like The Chew, ABC World News Now, Vogue, and Thrillist. The products sold out within hours, driving excitement and replenishment orders for eager fans.
PEEPS
Coyne PR has employed a variety of innovative tactics to bring the lovable PEEPS brand unprecedented media coverage and unparalleled fan engagement. We have taken our thinking outside the typical Easter basket candy media roundups to make news for the brand through creative storytelling, new product launches, unique flavors, and exciting brand partnerships, including Oreo, Pepsi, Dunkin’, Katy Perry, and Crocs. The brand is annually a mainstay of the national morning, late night, and entertainment shows, and billions of media impressions are generated through print, online, and broadcast media outlets. We created “PEEPSONALITY”- driven social and digital content across Tik Tok, Instagram, Facebook, Pinterest, and Twitter, engaging existing fans and endearing new audiences.
Tree Hut
Tree Hut, a #ShowerTok favorite adored by celebs like Meghan Trainor and Cardi B, tasked Coyne with creating an IRL experience to connect with fans and promote its new Foaming Gel Body Wash. Coyne designed a whimsical pop-up in NYC featuring bold colors, interactive installations, and content-ready moments, including a life-size shower, kaleidoscope photo op, and ball pit bathtub. Influencers like Audrey Trullinger and Davis Burleson created buzz, while a VIP media event attracted outlets like TODAY, Teen Vogue, and Real Simple. Drawing over 3,000 attendees in two days, the pop-up garnered 11.2M+ impressions and coverage in WWD, Glossy Pop, and more.
Timberland
Timberland came to Coyne PR to elevate the brand perception as a true men’s and women’s style brand. Known and loved for their classic yellow boot, the brand tasked Coyne to drive awareness for their other casual style-led footwear, accessories and apparel, while also building buzz for the brand as a whole in the sustainability space – a key brand pillar. Coyne conceptualized elevated press previews that took place in unexpected locations outside of the Timberland showroom and created relevant and buzz-building brand events, breaking through to key media and fostering brand goodwill with target publications.
Lane Bryant
As an established leader in inclusive fashion, Lane Bryant became – once again –a pioneer in the fashion space as the first major retailer in North America to roll out a set of revolutionary mannequins featuring a variety of skin tones reflective of the brand’s ethnically diverse consumer. Through broad pitching efforts, the team coordinated placements with outlets including People, Good Morning America, and Forbes on the day of the launch – positioning the brand as a trailblazer in the retail industry.
Solstice
Solstice Sunglass Boutiques sought to generate local market consumer excitement for their grand openings across the country and elevate their positioning as the leading designer eyewear retailer. Coyne leveraged the brand’s exclusive and unique “open sell” retail format, which allowed consumers to browse and try on the many styles from each designer.
The team also positioned Solstice executives and local store managers as trend experts and “Shade Consultants to the Stars,” packaging the hippest trends in eyewear along with our brands’ top celebrity style picks for the season.
34 Heritage
With a focus on quality, luxury and refinement, 34 Heritage makes denim for the discerning man. 34 Heritage premium men’s denim tasked Coyne with establishing the brand as the pinnacle of luxury, comfort and a major force in the ever-evolving men’s fashion media landscape. With a specific focus on building new editor relationships and introducing the brand to the menswear industry at large for the first time, Coyne leveraged existing media ties and the team’s industry knowledge to garner significant, impactful digital and print coverage, all the while emphasizing the brand’s impeccable quality.
ChapStick x NYFW
To continue to elevate its positioning as a beauty essential, Coyne successfully tapped into New York Fashion Week with numerous activations. As the official sponsor of Project Runway winner Helen Castillo’s show, ChapStick Total Hydration Moisture + Tint was incorporated into the show in the models’ attire and hands. ChapStick was also the Official Cosmetic Sponsor of Style360’s New York Fashion Week, where the brand hosted an onsite activation as part of the nine-show lineup, with the brand being a part of the models’ looks for all the shows.
REEF
Known as a leader in beach-inspired footwear, REEF sought to change its perception and expand beyond a surfer beach brand. Coyne put REEF on the map as an innovator of trendy, cozy winter styles and fun items like the first golf sandal, all while amplifying awareness surrounding their biggest collabs with brands like Tipsy Elves, MLB and OPI. Coyne also led communications around REEF’s commitment to inclusivity, rich environmental support and sustainability efforts.
Longines
Longines, the luxury Swiss timepiece brand owned by SWATCH, and the Official Watch and Timekeeper of the Triple Crown, looked to Coyne for more than half decade to maximize its multi-leveled sponsorship and ensure the brand was truly “winning” after they crossed the finish line. To amplify the sponsorship and go beyond visual displays at Kentucky Derby, Preakness and Belmont, a variety of media activations that captured the brand’s essence were planned at each of the races, ensuring Longines was top of mind in fashion and lifestyle media.
Cacique
Intimate apparel brand Cacique is an inclusive, body-positive brand that features both plus-size and straight-size lingerie, swim and loungewear. The brand called upon Coyne to help the brand spread its message of self-love, inclusivity and femininity by celebrating its mantra for the Love of Curves. Through a pop-up activation at BeautyCon in NYC, Coyne celebrated Cacique’s newly expanded sizing and continued inclusivity message.
Naturalizer
A brand that bridges the gap between comfort and style, Naturalizer came to Coyne to position its shoes as must-haves for women who want and need both attributes in their footwear. Looking to reinvigorate the brand with a younger demographic, Naturalizer’s newest collection featured on-trend styles that didn’t sacrifice comfort. Coyne implemented a “wear and share” strategic approach, creating a traveling Naturalizer closet to display options that would catch any editorial eye, allowing key media and influencers to pick out their favorite style and one for a friend to take home.
David’s Bridal
With more than 300 stores and 60 years of experience dressing women for all of life’s special occasions, David’s Bridal was built on the idea that every woman deserves to have the wedding dress of her dreams, regardless of her style preference, shape, size or budget. Coyne’s curated events and targeted media outreach for David’s Bridal helped reinforce the brand as an industry leader and position them as the go-to resource for the bride and her entire bridal party.
Cartoon Network x Jeremy Scott
For Cartoon Network, Coyne was tasked with igniting U.S. excitement and building buzz for the Powerpuff Girls x Jeremy Scott fashion line. These two iconic brands joined forces for the unveiling at the Moschino fashion show, bringing the collab to the forefront in the presence of influential media. Coyne made noise on the U.S. front for the Powerpuff Girls x Jeremy Scott collection by leveraging runway photography from Milan Fashion Week and utilizing key assets and interviews to showcase the line as a statement-making moment in the fashion scene.
Snapple x Joe Freshgoods
To grow cultural relevancy with a new and younger audience, Snapple collaborated with Chicago streetwear designer Joe Freshgoods to create some of the best merch on Earth. Joe brought his design concept, “The Corner Store Was My Gift Shop,” to life with Snapple in the form of a co-branded pop-up retail experience in New York where fans could snag a custom bottle label and exclusive, limited-edition Snapple x JFG merchandise.
Casio Baby-G
Casio’s female timepiece brand, BABY-G, exemplifies the meaning of fashion and function for the vibrant, active woman with stylish, bold, tough, and chic watches.
BABY-G partnered with some of the hottest names in music, fashion and pop culture to amplify brand awareness on standout watch collaborations, all supported by the Coyne team. From Ke$ha to Rebecca Minkoff, Coyne created exclusive launch parties, media moments and even concerts to drive appeal and sales for the timeless creations.
Skechers
Coyne was brought on-board by popular footwear brand, Skechers, to keep them a step ahead of the competition – led by advancements in shoe technology. In the crowded athleticwear marketplace, Coyne aligned Skechers with applicable events, people and trends to attract mainstream media attention, while garnering notoriety for the footwear brand’s newest product launches, building buzz with high-profile media outlets including The Washington Post, “Jimmy Kimmel Live” and CNBC.
Catherines
As the fashion leader for extended plus sizes, Catherines occupies a special niche in the marketplace for an extremely underserved customer. The brand is the fashion and fit authority for women sizes 16W–34W and 0X–5X, inspiring women to feel stylish, beautiful and confident. Coyne worked to bolster awareness and affinity for the brand by positioning the retailer as a go-to fashion destination and fit
PEEPS x Crocs
PEEPS® hopped into the fashion scene with a limited-edition PEEPS® x Crocs launch. The perennial Easter favorite leveraged this fun brand collaboration to extend its playful PEEPSONALITY® throughout the lead-up to the holiday. Partnering with attention-grabbing brands like Crocs extended the media universe to different reporters and outlets while communicating the PEEPS® Brand message to potential new audiences. The partnership was a huge success, selling out the adult Clogs and Jibbitz less than two days after launch!
Hard Rock Rock Shops
Throughout a longstanding partnership with Hard Rock International, Coyne promoted Hard Rock’s Rock Shops, complete with music-inspired apparel and charity-driven fashion collaborations with some of the biggest names in entertainment.
From celebrating a decade dedicated to supporting breast cancer research and awareness with Melissa Etheridge as part of the PINKTOBER™ campaign to hosting a series of live music & fundraising events at Hard Rock establishments around the globe, Coyne generated awareness for Hard Rock’s philanthropic efforts.
Why Coyne? Why Coyne? Why Coyne? Why Coyne?
Why Coyne?
Creativity:
As Creative Agency of the Year, we think of ideas others don’t.
Strategy:
Our plans are built on strategic insights that deliver real business results.
Integration:
A true full-service agency, we take an integrated channel-agnostic approach.
Teamwork:
With one profit center, you hire a team, but you get the whole agency.
Service:
Clients come to us for our results, but they stay for our client service.
Experience:
Our experienced teams have an unmatched depth of industry knowledge.
Leadership: Senior involvement provides day-to-day access to strategic counsel.
Continuity:
With the industry’s highest retention rate – you keep the team you love.
