Prepared For:
Audra Murphy FinThrive
We’re not just marketing medicines. We're inspiring health.
ABOUT COYNE PR
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.
Industry Experience
HEALTHCARE PRACTICE
There is nothing more precious and personal than the health and well-being of our loved ones, or ourselves. And there is perhaps nothing more personally rewarding than caring for others who are in need. Parents, caregivers, volunteers, medical professionals, researchers, advocates all share a common purpose: to help people.
That’s our WHY.
We believe communications plays a critical role in changing lives, illuminating the path to knowledge, treatment, and health. We partner with our clients to help guide that journey to knowledge through information, insights, and inspiration, to empower people in their moment of need.
When it comes to that moment of need, we seek not just to understand what decisions people make, but WHY they make those decisions. What’s their inspiration, their aspiration, their challenges, and perceptions?
And we strive to apply that knowledge to create communications that not only stand out, but also motivate patients, caregivers, parents, healthcare professionals, advocates, influencers, and others to act.
We invite you to explore the healthy success and award-winning work that has made Coyne PR one of the leading healthcare and pharma agencies in the US.
Integrated Communications
Coyne PR provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned and owned channels reaching our desired targets precisely where they find information and discover inspiration. We don’t measure impressions; we measure impact.
Healthcare Expertise
We are experts in the dynamics of a highly complex healthcare system. Marked by an array of stakeholders, regulatory bodies, reimbursement mechanisms, and policies, healthcare is perplexing and often frustrating for the end user. As healthcare communicators, we are responsible for simplifying the complex and distinguishing our clients’ attributes and offerings from their competitors.
Specialties
Disease Awareness
Patient Education
Advocacy Group Engagement
Community Health Initiatives
Health Equity Initiatives
Sponsorship/Partnership Activations
Events and Promotions
FDA Approvals/Data Milestones/AdComms
Product Launches/Patent Extensions/ LOE Communications
Black Box Product Communications
Patient Influencer and Social
Media Activation
HCP Engagement
Medical Meeting Support
Executive and Clinical Thought Leadership
Reputation Enhancement
Services
Public Relations
Earned Media Strategy
Media Relations
Press Materials
Message Development
Media Training
Competitive Media Audits
Bylined Articles & Op-Eds
Spokesperson Coordination
Editorial Calendars & News Bureau
Paid Program Integrations
Digital & Content
Branded & Digital Content
Video Production
PSAs
Website Design & Development
Advertising
Animation
CRM Integration & Email Marketing
SEO & SEM
Creative Mailers
Digital Display Ads
Social & Influencer
Brand & Content Strategy
Social Listening
Monitoring & Analysis
Community Management & Engagement
Social Media Advertising
Crisis Communications
Influencer Identification & Outreach
Influencer Negotiations & Contracting
Influencer Payment Fulfillment
Brand Immersions & Creative Briefs
Measurement & Reporting
You’ll flip for our case studies
Labcorp
As a global leader in diagnostics and laboratory services, Labcorp seeks to enhance its corporate reputation and increase visibility across various business units, including oncology, neurology, women’s health, consumer health, community and public health, and biopharma development. Coyne PR serves as Labcorp’s agency of record, elevating the company’s groundbreaking contributions in personalized medicine, cell and gene therapy, companion diagnostics, infectious diseases, consumer health and wellness, prenatal and postpartum health, and neurology.
In 2024, Coyne helped launch diagnostics and screening tests for Mpox, neurocellular injury, weight management, research collaborations in oncology to address clinical trial inequities and gaps in participation, and branded reports on women’s health and hospital laboratory services.
The most significant achievement for 2024 was the successful launch of Labcorp’s first-trimester preeclampsia test, the only diagnostic tool capable of assessing preeclampsia risk within the first 12 weeks of pregnancy. The campaign generated nationwide attention amidst the heightened attention on women’s and maternal health. The team broke the story with an exclusive feature across CNN’s broadcast, digital, and print platforms. The launch generated nationwide coverage, driven by influential media outlets including Kaiser News, Parents magazine, U.S. News & World Report, HealthDay, Scripps Health, Yahoo! and more than 100 broadcast segments.
The media relations campaign resulted in 450 million media impressions but, more importantly, it sparked the highest volume of Google search activity for the term “preeclampsia” throughout the entire quarter, demonstrating the campaign’s success in both media engagement and public interest.
Express Scripts
Coyne PR served as a trusted communications counselor to Express Scripts for nearly two decades. Breaking new research, leveraging its annual Drug Trend Report, and quickly acting on news of the day, Coyne developed or supported more than 50 data initiatives on issues ranging from digital therapeutics to pediatric health to behavioral and mental health to chronic disease.
As COVID-19 rapidly evolved to a global pandemic, the agency collaborated with Express Scripts on one of the first wide-ranging data analyses on the pandemic’s impact on behavioral health, revealing the surge in use of behavioral health medications in its early stages. The report created substantial media attention, garnering coverage in top-tier press and reinforcing a leading corporate brand position for Express Scripts.
Coyne PR brought together Express Scripts and the Columbia Mailman School of Public Health for a revealing study on the expanding role of the pharmacist as part of Express Scripts’ “Pharmacist of the Future” campaign. The study generated significant buzz on the expanding role of the pharmacist in the care team against the backdrop of physician and nurse shortages.
Coyne helped relaunch the Express Scripts Lab, an advanced research and solution design center with 160 experts tackling the toughest challenges in healthcare. The effort generated widespread attention and established the facility as a key destination for stakeholders and media.
The agency supported annual campaigns for Express Scripts to drive visibility of its Medicare PDP marketing initiatives from the award-winning campaign “Prescription for a Healthy Nest Egg” to the “Roadmap for Medicare” initiative to simplify the complexity of Medicare Part D plan selection.
MDLIVE
Coyne PR serves as agency of record for MDLIVE, a leader in virtual care, working to elevate the brand in the marketplace and support usage of virtual care.
Coyne launched integrated content campaigns in the context of return-to-work, back-to-campus and the mental load facing parents. Creative campaigns have included Sick Day Stress, the Pandemic Pain Report, and Mom’s Mental Load and Fall Back into Health, pulling its storytelling through creative data analyses and studies, media relations, syndicated content, media partnerships, and social and digital executions. The agency developed and launched “Family Matters: A Report on the State of Family Mental Health in the U.S.,” one of the first research reports dedicated to the mental health of the family unit as a whole.
The agency also supports brand and corporate leadership visibility among health plans with corporate thought leadership and insights-driven campaigns on benefit changes, attitudes and usage trends, and product and service offerings including employee assistance programs, virtual primary care, and remote patient monitoring.
Atlantic Health
When Atlantic Health System hired Coyne PR, it was a local healthcare system aiming to grow national and regional visibility. Over a decade, Coyne focused on promoting clinical areas of excellence with aggressive media relations, influencer programs, executive positioning and special events, as well as serving as crisis counselors. Throughout the partnership, Atlantic Health enjoyed top national and regional media coverage, grew from two to five facilities, experienced a 60% increase in affiliated physicians, and earned U.S. News & World Report’s “Top Hospitals in the Nation” rankings for five years straight.
Quest Diagnostics
Quest Diagnostics has traditionally been known for its lab testing services. However, with the company’s shift towards consumer-facing, digital offerings and a mobile-first experience, Quest sought to pivot towards a consumer-friendly, lab provider of choice, starting with the introduction of MyQuest 2.0, a digital hub that maintains lab results for individuals and their family members.
The Coyne team looked to demonstrate that knowledge of one’s basic labs – blood type, sugar level and cholesterol – was lacking, thereby establishing the need for a hub where all lab results could be digitally stored and easily accessed, whether for routine or critical care. To put lab numbers into context, the team launched the “Know Your Numbers” survey, querying consumers on their ability to recall simple number or letter combinations – such as blood type – as compared to much longer combinations of numbers. As it turns out, more people know their social media log-ins; bank balances; Wi-Fi passwords; and even childhood phone number than their single letter blood type. Even fewer know their cholesterol or blood sugar levels.
The team pursued an aggressive media relations effort to promote Quest’s “Know Your Numbers” survey, resulting in nearly 200 story placements and 200 million media impressions across consumer and trade outlets, including MSN, Mental Floss, Becker’s, Healthcare Analytics News and Patient Engagement.
Otsuka
As a strategic communications partner to Otsuka, one of the world’s leading pharmaceutical companies. Coyne PR supports Otsuka’s brand visibility for category leaders ABILIFY MAINTENA, JYNARQUE and REXULTI, and market development in mental health, digital medicines, and digital therapeutics.
The agency helps to shape and advance Otsuka’s future position in digital therapeutics in mental health through a range of unique market development initiatives. Coyne developed an influencer engagement program to introduce Otsuka to key consumer influencers at BlogHer Health, to discuss the emerging and evolving marketplace of digital health apps and therapeutics, and to educate consumers on the distinction.
The agency has been integral in supporting multiple regulatory milestones for products carrying black box warnings from an AdComm to several NDA and sNDA approvals. Coyne supported Otsuka’s first celebrity athlete integration, created for Autosomal Dominant Polycystic Kidney Disease (ADPKD), and drives unique year-round campaigns related to kidney health and serious rare conditions through campaigns like Kitchen Creations for Kidney Health, offering kidney health-friendly recipes as part of a digital cookbook for patients and families.
To support executive thought leadership, Coyne deployed a strategic framework to align senior executives and subject matter experts with critical issues and topics that drive Otsuka’s business; and developed an executive speaker’s bureau conference scoring methodology to prioritize conferences in alignment with specific executives, bringing efficiency to the process of mobilizing and pursuing executive visibility. The program’s efforts increased corporate and executive media coverage by 82%.
WHY COYNE?
Creativity:
As Creative Agency of the Year, we think of ideas others don’t.
Strategy: Our plans are built on strategic insights that deliver real business results.
Integration: A true full-service agency, we take an integrated channel-agnostic approach.
Teamwork:
With one profit center, you hire a team, but you get the whole agency.
Service:
Clients come to us for our results, but they stay for our client service.
Experience: Our experienced teams have an unmatched depth of industry knowledge.
Leadership: Senior involvement provides day-to-day access to strategic counsel.
Continuity:
With the industry’s highest retention rate – you keep the team you love.
