Coyne PR Wine & Spirits Book

We’re not just telling “vintage” stories; We're crafting brands.

ABOUT COYNE PR

Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 150 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with over 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service.

Industry Experience

WINE & SPIRITS PRACTICE

We understand that wine and spirits are more than just drinks. They are liquids crafted by devoted artisans and served up by dedicated bartenders with years of experience and stories to tell. Engaging consumers often means mixing up a unique cocktail or finding the right blend of the here and now with a dash of heritage to enjoy. Reach out to us and we’ll cheers to new beginnings with a few drinks!

Integrated Communications

Coyne PR provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned and owned channels reaching our desired targets precisely where they find information and discover inspiration. We don’t measure impressions; we measure impact.

Specialties

Brand Building

Product Launches

Corporate Communications

Business-to-Business

Internal Communications

Crisis/Issue Management

Corporate Social Responsibility

Diversity, Equity & Inclusion

Thought Leadership

Events & Promotions

Sponsorship Activation

Measurement & Analytics

Services

Public Relations

Earned Media Strategy

Media Relations

Press Materials

Message Development

Media Training

Competitive Media Audits

Bylined Articles & Op-Eds

Spokesperson Coordination

Editorial Calendars & News Bureau

Paid Program Integrations

Digital & Content

Branded & Digital Content

Video Production

PSAs

Website Design & Development

Advertising

Animation

CRM Integration & Email Marketing

SEO & SEM

Creative Mailers

Digital Display Ads

Social & Influencer

Brand & Content Strategy

Social Listening

Monitoring & Analysis

Community Management & Engagement

Social Media Advertising

Crisis Communications

Influencer Identification & Outreach

Influencer Negotiations & Contracting

Influencer Payment Fulfillment

Brand Immersions & Creative Briefs

Measurement & Reporting

You’ll flip for our case studies

Courvoisier

As the U.S. agency of record for Maison Courvoisier® Cognac, Coyne PR spearheaded initiatives to enhance the brand’s recognition and appeal within the luxury spirit market. The team guided Courvoisier through Corporate Social Responsibility (CSR) efforts aimed at addressing social issues and fostering entrepreneurship in minority communities. Courvoisier proudly partnered with the National Urban League (NUL), a leading civil rights organization dedicated to supporting Black and historically underserved communities. This collaboration focused on mitigating the pandemic’s adverse effects on Black entrepreneurs by providing financial grants and programmatic support and mentorship. Courvoisier committed $1 million over five years to support Black-owned businesses and entrepreneurs. Coyne PR developed a strategic media and social media campaign to promote this partnership, targeting a national and multicultural audience. This initiative not only aimed to have a lasting positive impact on these communities, but also successfully connected Courvoisier with its target demographics, garnering significant media coverage and social media engagement. Through this partnership with NUL, Courvoisier demonstrated a meaningful commitment to social responsibility and entrepreneurship, reinforcing its brand purpose.

Hornitos

Hornitos Tequila launched its “A Shot Worth Taking” campaign to inspire people to pursue their dreams, emphasizing a deep connection to its Hispanic heritage. The campaign, crafted by Coyne, focused on supporting legal immigration, recognizing the importance of taking bold actions aligned with brand values. Coyne proposed a partnership with the League of United Latin American Citizens (LULAC), a leading Hispanic organization, to assist aspiring Americans in gaining access to immigration services, language classes, and legal counsel. The collaboration with LULAC began in 2018, marked by a Hornitos donation to enhance immigration services. In 2019, the campaign expanded to include a unique promotion with Prince Royce, offering mentorship opportunities for aspiring singers, with proceeds supporting LULAC. This initiative garnered attention from major publications and included funding citizenship fees for immigrants nearing their citizenship goals. In response to the COVID-19 pandemic in 2020, Hornitos shifted focus to meet immediate community needs by launching #AyudaEnEspañol. This initiative, developed with LULAC, provided a Spanish-language COVID-19 resource kit and social media campaign to make critical information accessible. The effort attracted endorsements from Hispanic celebrities and achieved significant media coverage, demonstrating Hornitos’ commitment to supporting its community through meaningful, impactful actions.

Champagne Taittinger

Coyne PR serves as the agency of record for Champagne Taittinger, working closely with the Taittinger family to raise brand awareness in the U.S. The Coyne team handles strategic partnerships, events, and media outreach to help raise the brand’s profile without losing focus on the company’s authenticity. As part of its ongoing press relations efforts, Coyne works with Champagne Taittinger to host journalists onsite at its Château de la Marquetterie. The team also creates intimate media experiences domestically that allow the Taittinger family to interact one-on-one with impactful journalists, influencers, and partners, further highlighting the brand’s rich narrative and offerings.

Maison Louis Jadot

Maison Louis Jadot is one of Burgundy, France’s most trusted and revered wine houses. As the maker of the #1 selling red and white French wines in America, Louis Jadot tasked Coyne PR with maintaining its status as a leading wine brand and inserting Louis Jadot into key cultural moments. By strategically leveraging the brand’s “America Loves Jadot” tagline, Coyne orchestrated unique consumer experiences and formed significant partnerships that resonated well with established and emerging markets. Noteworthy collaborations included hosting a pairings cruises with Ventura Sail New York during key summer holidays and celebrating Franco-American culinary and cultural connections by partnering with Brooklyn’s L’Appartement 4F bakery to highlight the French-American love affair through traditional and digital media campaigns. Additionally, a collaborative effort with Hallmark actress Erin Krakow led to creating a holiday wine and book pairing guide, featured prominently in PEOPLE magazine, appealing to a diverse audience of book enthusiasts and wine connoisseurs alike. Through these initiatives, Coyne PR ensured Maison Louis Jadot remained a part of key cultural moments, maintaining its leadership position in the wine industry, while expanding its relevance among new generations of wine aficionados.

Cakebread Cellars

As the agency of record for the Cakebread Cellars portfolio, Coyne PR oversees public relations efforts for the iconic Cakebread Cellars, Washington’s Mullan Road Cellars, and the newly released Bezel Wines. The team is actively tackling the exciting challenge of reinvigorating the beloved brand to appeal to a new generation of wine enthusiasts without distancing it from loyal customers who have long cherished these wines. The strategy involves a multifaceted approach, leveraging strategic media relations to bolster brand recognition and introduce the wines to a broader audience. Furthermore, Coyne is innovating through unique, ownable brand programming and initiating a philanthropic effort uniquely tailored to the brand’s values, enhancing community engagement and brand affinity. On the branding front, Coyne is working with Cakebread Cellar’s internal marketing team to forge a unified voice across the portfolio, while ensuring that each brand retains its distinct personality and essence. This delicate balance of innovation and tradition is key to growing the Cakebread Cellars and Mullan Road Cellars’ presence and successfully launching Bezel Wines into the competitive wine market. Through these concerted efforts, Coyne aims to secure a vibrant future for the Cakebread Cellars portfolio, making its wines more accessible and beloved by diverse consumers.

Rebellious Wines

Coyne PR initiated the launch of Rebellious Wines with the innovative “Rebellious Reflections” survey, coinciding with the debut of Rebellious Sauvignon Blanc 2023 to maximize news impact. This strategic move targeted Gen Z and millennial consumers, uncovering unique insights into contemporary wine consumption trends, such as the preference for unconventional drinking vessels and the rise of wine cocktails. Key findings revealed a shift towards chilled red wine, ice cube additions to wine, and a positive outlook on rebellious behaviors enhancing professional and personal growth. Supported by targeted media outreach and an engaging media mailer that included the new Sauvignon Blanc, Coyne PR encouraged key lifestyle and trade journalists to explore and share their “Rebellious Reflections.” This comprehensive strategy resulted in significant media attention, effectively reaching crucial markets such as Florida, New York Metro, Austin and San Francisco. The survey’s findings fueled a timely storytelling opportunity for the upcoming Sauvignon Blanc and positioned Rebellious Wines for sustained growth in the competitive wine landscape through targeted introductions in select markets.

St. Francis Winery and Vineyards

Award-winning St. Francis Winery & Vineyards in Sonoma County turned to Coyne PR to drive consumer awareness for the brand’s Sonoma County and Reserve portfolios. Coyne leverages strategic events, familiarization trips, and traditional press relations to ensure St. Francis Winery & Vineyards stays top-of-mind among target consumers. The teams developed an exciting “Instagram Approved” package for St. Francis Winery & Vineyards to help consumers generate unique content perfect for Instagram and spread awareness in the process! Consumers and up to four friends got glammed up before having a professional photographer capture their grape-filled experience on the property. Coyne also supported the brand’s partnership with Canine Companions, the largest non-profit provider of trained service dogs to adults, children, and veterans with disabilities, and facility dogs to professionals working in healthcare, criminal justice, and educational settings.

ONEHOPE

ONEHOPE Wine challenged Coyne PR to help the brand “win” at holiday by raising awareness and sales figures for its gift box options and Glitter Edition varietals, without losing focus of the company’s philanthropic commitment. Keeping in mind the magic of the holidays, Coyne positioned ONEHOPE’s Glitter Edition and new Shimmer Edition bottles as the must-have “festive” wines for the season with an added incentive. Each bottle benefited a charitable cause. Coyne hosted an intimate dinner event for editors from top-tier women’s and lifestyle publications at Freeman’s restaurant in New York City to ensure these bottles were top-of-mind for the holiday. During the event, guests received a first look at the brand’s new catalogs for the season. They interacted with the ONEHOPE founders to learn more about the brand and its charitable impact while sipping ONEHOPE Wine. As a result of the event and proactive media outreach, Coyne was able to position ONEHOPE in multiple gift guide roundups, including “Gifts that Don’t Require Gift Wrapping,” the “Perfect Holiday Accessory,” and, of course, “Gifts that Give Back.”

Crook & Marker

Coyne PR has launched numerous new products for Crook & Marker, a better-for-you line of alcoholic beverages with bold flavor. From the original Spiked and Sparkling line to Sodas, Teas, and Lemonades, Coyne served up happy hours, mailers, and press outreach, and delivered a rush of flavorful media results. One launch that was a really, really big dill was a brand partnership between Crook & Marker and BrüMate. The best-selling drinkware company and the boundary-pushing organic alcohol brand announced the first rare and inimitable flavor: Afternoon Dillight Hard Pickle Seltzer. Coyne’s efforts yielded 500+ stories amassing more than 1.3 billion media impressions. Additionally, just in time for Valentine’s Day, Coyne encouraged sweethearts, single ladies, and bachelors to swipe right on Crook & Marker’s steamy website: OnlyCans. The thirst trap paired hardbody hunks and hard-toresist rescue pups with its signature hard seltzer for a good cause. For every share, Crook & Marker donated to Muddy Paws Rescue, an NYC-based national animal rescue organization that helps displaced dogs find their forever homes. The puppy love spread, generating key placements in Adweek, Elite Daily, Yahoo! News, Daily Paws, and more.

OTR (On The Rocks)

OTR (On The Rocks) challenged Coyne PR to develop press and consumer engagements that showcased the convenience and luxury of the premium ready-to-drink beverage line. To do this, the team created travel-focused experiences that showcased the brand attributes and drove press and social media buzz. Coyne worked with Firelight Camps in Ithaca, NY, to host media for the ultimate On The Rocks experience, where they were able to meet with Co-Founder and Global Ambassador Rocco Milano and enjoy each of the cocktail offerings in the great outdoors –from glamping and hiking to yoga! The team also took consumers’ summer travel plans to new luxurious heights by introducing the OTR Espresso Martini with an unforgettable door-to-door transportation experience through its OTR Espresso Martini Private Jet Service. The activation removed the stress of the long commute to reach their destination with ease – with tickets sold for the cost of a round of drinks!

Sauza Tequila

Sauza Tequila turned to Coyne PR to reinforce the brand’s position as the perfect tequila for pitcher-style margaritas. In an increasingly crowded and competitive landscape with premium tequilas dominating the category, Coyne had to reach the brand’s target consumer in an ownable and relevant way – leveraging their existing behaviors to become a part of their social conversation. In monitoring relevant consumer trends, Coyne knew consumers had a penchant for sharing artful photos of their travels, meals, and cocktails on their social media channels. To dig deeper into this consumer behavior and generate headlines for Sauza, Coyne helped the brand commission a survey to reveal consumers’ fascination with sharing cocktail photos on their social platforms. Sauza’s survey uncovered that 65 percent of social media users are likelier to share a margarita photo than any other cocktail. Sauza fans and influential lifestyle bloggers were encouraged to apply a photographer’s tips and use #SauzaPitcherPics to share their own “Pitcher Perfect Pictures.”

EFFEN Vodka

Coyne PR supported EFFEN Vodka in its program to develop the 2021 Pride 365 Bottle in collaboration with Allies in Arts. The brand commissioned Chicago-based LGBTQQIA2S artist and street muralist Sam Kirk to design the bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant, and proud. The partnership helped bolster their mission of empowering creative voices and providing fair-paid work for artists who identify as womxn, BIPOC and LGBTQQIA2S – all of whom are underrepresented in creative industries. Further demonstrating EFFEN Vodka’s ongoing commitment to fostering self-expression, the brand commissioned two Allies in Arts community members to create two vinyl bottle decals for fans to decorate their EFFEN Vodka bottles at home.

DeKuyper

DeKuyper Cordials & Liqueurs tapped Coyne PR to help launch the brand’s newest offering DeKuyper Classic Ol’ Fashion. The brand’s latest liqueur provided a nearly effortless way for bartenders and at-home cocktail makers to make a classic Old Fashioned cocktail. The program initially intended to target a trade audience, but when COVID-19 changed how the world consumed cocktails, Coyne pivoted this strategy to focus on an at-home approach. The program was adjusted to educate at-home mixologists, often wary of the “Old Fashioned” making process. Coyne enlisted an army of influencers in core markets across the U.S. to create thoughtful content showcasing how easy it was to have an Ol’ Fashion night, while highlighting the product attributes.

Skinnygirl Cocktails

Skinnygirl Cocktails reached out to Coyne PR to shake things up and transition a ready-to-serve cocktail into a full-portfolio, lifestyle brand. From large-scale launch events and intimate fan engagements featuring the original Skinnygirl, Bethenny Frankel, to a robust news bureau, the team ensured that Skinnygirl Cocktails was the toast of the town. The “Meet the New Girls” launch party debuted the four new products: Skinnygirl Mojito, Skinnygirl Sweet ‘n Tart Grapefruit Margarita, Skinnygirl Moscato and Skinnygirl White Cherry Vodka and brought “the outdoors” in by transforming a white space into a backyard party. To mix it up on Valentine’s Day and introduce the new products, Skinnygirl Cocktails founder Bethenny Frankel hosted “Boy Meets Skinnygirl Cocktails.” Timed prior to Valentine’s Day, the event transformed a NYC white space into a romantic lounge to serve up Skinnygirl Spicy Lime Margarita and Pinot Noir and stir in single fans and eligible bachelors for a love connection!

Pinnacle Vodka

Pinnacle Vodka was a brand with a perception problem. They had strong consumer awareness; however, recognition was based on a history of limited releases of over-the-top flavors. Pinnacle challenged Coyne PR to help modify its image by showcasing its quality credentials, award-winning liquid and French heritage, while re-educating consumers to see its unflavored expression as an exceptional vodka at a reasonable price point. Coyne worked to build meaningful connections and drive media exposure in the brand’s priority markets –Atlanta, Charlotte and Tampa – demonstrating high consumer demand for Pinnacle. Coyne leveraged local chefs, bartenders and tastemakers to host high-end blind dining events that let consumers experience Pinnacle Original without preconceived notions.

WHY COYNE?

Creativity: As Creative Agency of the Year, we think of ideas others don’t.

Strategy: Our plans are built on strategic insights that deliver real business results.

Integration: A true full-service agency, we take an integrated channel-agnostic approach.

Teamwork: With one profit center, you hire a team, but you get the whole agency.

Service:

Clients come to us for our results, but they stay for our client service.

Experience: Our experienced teams have an unmatched depth of industry knowledge.

Leadership: Senior involvement provides day-to-day access to strategic counsel.

Continuity: With the industry’s highest retention rate – you keep the team you love.