Coyne PR Healthcare Book 2024

We’re not just elevating brands. We're inspiring health.

ABOUT COYNE PR

Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 175 talented minds now call Coyne PR – HOME. We have creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.

Industry Experience

HEALTHCARE PRACTICE

There is nothing more precious and personal than the health and well-being of our loved ones, or ourselves. And there is perhaps nothing more personally rewarding than caring for others who are in need. Parents, caregivers, volunteers, medical professionals, researchers, advocates all share a common purpose: to help people.

That’s our WHY.

We believe communications plays a critical role in changing lives, illuminating the path to knowledge, treatment, and health. We partner with our clients to help guide that journey to knowledge through information, insights, and inspiration, to empower people in their moment of need.

When it comes to that moment of need, we seek not just to understand what decisions people make, but WHY they make those decisions. What’s their inspiration, their aspiration, their challenges, and perceptions?

And we strive to apply that knowledge to create communications that not only stand out, but also motivate patients, caregivers, parents, healthcare professionals, advocates, influencers, and others to act.

We invite you to explore the healthy success and award-winning work that has made Coyne PR one of the leading healthcare and pharma agencies in the US.

Integrated Communications

Coyne PR provides clients with best-in-class, channel-agnostic communication strategies that drive visibility, engagement, and reputation for by reaching target audiences precisely where they find information and discover inspiration. We don’t measure impressions; we measure impact.

Healthcare Expertise

We are experts in the dynamics of a highly complex healthcare system. Marked by an array of stakeholders, regulatory bodies, reimbursement mechanisms, and policies, healthcare is perplexing and often frustrating for the end user. As healthcare communicators, we are responsible for simplifying the complex and distinguishing our clients’ attributes and offerings from their competitors.

Specialties

Disease Awareness

Patient Education

Advocacy Group Engagement

Community Health Initiatives

Health Equity Initiatives

Sponsorship/Partnership Activations

Events and Promotions

FDA Approvals/Data Milestones/AdComms

Product Launches/Patent Extensions/ LOE Communications

Black Box Product Communications

Patient Influencer and Social

Media Activation

HCP Engagement

Medical Meeting Support

Executive and Clinical Thought Leadership

Reputation Enhancement

Services

Public Relations

Earned Media Strategy

Media Relations

Press Materials

Message Development

Media Training

Competitive Media Audits

Bylined Articles & Op-Eds

Spokesperson Coordination

Editorial Calendars & News Bureau

Paid Program Integrations

Digital & Content

Branded & Digital Content

Video Production

PSAs

Website Design & Development

Advertising

Animation

CRM Integration & Email Marketing

SEO & SEM

Creative Mailers

Digital Display Ads

Social & Influencer

Brand & Content Strategy

Social Listening

Monitoring & Analysis

Community Management & Engagement

Social Media Advertising

Crisis Communications

Influencer Identification & Outreach

Influencer Negotiations & Contracting

Influencer Payment Fulfillment

Brand Immersions & Creative Briefs

Measurement & Reporting

You’ll flip for our case studies

Siemens Healthineers

Siemens Healthineers is a global pioneer in the innovation and delivery of health solutions that advance healthcare providers’ diagnostic capabilities and, ultimately, improve patient outcomes. While the company is well-known in business circles and among healthcare providers, the Siemens team sought to make inroads with consumer audiences while maintaining its presence among B2B audiences.

With a focus on Siemens’ Medical Imaging and Healthcare IT divisions, Coyne PR was brought on to conceptualize and implement campaigns and initiatives previously unexplored by the brand and complement those with tried-and-true outreach. Among the new approaches was to leverage Siemens’ sponsorship of the Living Heart Foundation, which provides free cardiovascular screenings for retired National Football League players. The Coyne team took the sponsorship on the road to the biggest sporting event of the year – the Super Bowl – and secured a segment on-site with the Today Show featuring retired players undergoing live scans with Siemens technology.

For the “Would You Want to Know?” initiative, the team queried the public on its interest in predictive health testing, specifically on a propensity for Alzheimer’s Disease. The data uncovered a strong preference among individuals for gaining foresight into potential health issues – a finding that underscored the importance of Siemens’ advancements in healthcare technology – and landed in USA Today.

Leveraging published research, the team identified a study that used a Siemens ultrasound to assess for breast elasticity that resulted in an AP feature syndicated in hundreds of outlets, as well as generated national media coverage for research on the use of imaging biomarkers with PET technology to identify Alzheimer’s disease in advance of symptom onset.

In addressing the broader scope of healthcare IT, the team’s campaigns emphasized the critical role of technology in enhancing clinical outcomes and reducing healthcare costs. Specifically, Coyne worked with Siemens Healthcare IT leadership to highlight the value of remote IT solutions in times of natural disasters.

Rounding out consumer and B2B engagement, the team provided on-site support at Siemens’ most important conferences – including RSNA and HIMSS – across multiple imaging and IT divisions, as well as on behalf of the company’s U.S. leadership.

In total, Coyne’s outreach helped Siemens garner over 5,000 media placements, including: USA Today, The New York Times, New York Daily News, BusinessWeek, Philadelphia Inquirer, O Magazine, The Today Show, CNN Headline News, ABC Radio Network, CBS Radio Network, Associated Press, Reuters and UPI. And, together with Siemens, Coyne PR secured 63 speaking opportunities for Siemens executives at 50 conferences and drafted and facilitated corporate submissions that resulted in 20 corporate awards and recognitions.

Humana

Humana helps millions of people – including those with Medicare, families, military service personnel and communities at large – achieve their best health through healthcare delivery and administration. Coyne PR has supported multiple lines of business, national sponsorships, grassroots initiatives, and regional brand building, resulting in billions of media impressions and nearly 40 industry awards.

For nearly a decade, Coyne has driven visibility for Humana during Medicare Annual Enrollment Period (AEP). The Coyne team executes a series of integrated tactics across channels to raise awareness not only of AEP plan benefits and key considerations, but also of Humana’s offerings, specifically.

Coyne consistently drives visibility for Humana’s lines of business, including CenterWell Senior Primary Care and CenterWell Home Health. By positioning physicians across a range of communications channels – including earned, owned and social – the team elevates awareness of integrated care delivery options, notably senior-focused primary care, and care at home.

To amplify Humana’s presenting sponsorship of the National Senior Games, the largest sporting event for people aged 50 and older, Coyne and Humana developed “Humana Game Changers” to recognize select participating athletes who exemplify healthy aging. Year-over-year, the program generates widespread, branded media coverage for Humana and the stellar athletes.

Coyne revamped Humana’s signature CSR program, Humana Communities Benefit, which grants local non-profits funds to address community health. The program featured a digital hub, marked by an online vote for communities to rally behind their hometown non-profits, and complemented with media engagement.

Coyne worked with Humana to debut Freewheelin, the nation’s largest bike-sharing initiative to promote healthy living and healthy communities, by bringing 2,000 branded bikes to the Republican and Democratic National Conventions. The campaign generated hundreds of millions of media impressions; a PRSA Silver Anvil; and the attention of politicians and policy makers throughout the nation.

Claritin

Coyne PR developed The Outsideologist Project, a multi-year initiative for Claritin supporting mental and physical health by inspiring families to #getoutside for an extra hour each week. The campaign kicked off with a national survey of parents’ misperceptions of their kids’ opinions about being outdoors. Country music star and father of four Thomas Rhett was the face of the campaign, which garnered more than 1.2 billion impressions including CBS This Morning, Access Hollywood, People, and Parents magazine. The campaign evolved in the second year, with celebrity designers Nate Berkus and Jeremiah Brent helping families rediscover the extraordinary spaces and experiences awaiting in their own backyards. Berkus and Brent promoted the campaign with broadcast segments on GMA and EXTRA. To entice families to get outside, the campaign included a social media sweepstakes that gave one lucky family a grand prize of $10,000 for a backyard makeover and a virtual design consultation with the celebrity designers.

Miralax

After two years of enjoying the bathroom privacy benefits of WFH, workers were, understandably, concerned about going back to work – and “going” at work. In response, MiraLAX tapped Coyne PR to help launch “Workstipation Reform,” a digital campaign to empower officegoers to advocate for better conditions in their workplace bathroom. Coyne commissioned a survey on behalf of the brand that found 66% of people admit to holding in their bowel movements at work to avoid using the workplace restroom – with many also noting it causes uncomfortable constipation. To drive consumer engagement and promote better office restroom conditions, the campaign featured a sweepstakes on X (formerly Twitter) calling on consumers to share their biggest bathroom pet peeves for the chance to win a “bathroom comfort” grand prize pack. The campaign generated both national and local coverage across broadcast, print, and online and empowered employees to advocate for better office bathroom conditions.

Pacira

The opioid epidemic is one of the nation’s deadliest public health crises, yet many people are unaware that surgery is an unintentional gateway to opioid addiction and dependence. Pacira BioSciences engaged Coyne PR to drive education among patients about the non-opioid options available to manage pain before, during and after surgery. The team developed Choices Matter, an award-winning national movement to elevate awareness of the gateway risk story using celebrity spokespeople, data reports, digital platforms, and events to encourage conversations between patients and physicians about postsurgical pain management before surgery.

The team developed and launched an award-winning 40-minute documentary titled GATEWAY that humanized the risk and impact of opioid addiction through surgery. The dramatic documentary kicked off with a New York City premier and a national PSA in partnership with CADCA, the nation’s leading substance abuse prevention organization. GATEWAY has been recognized by 24 film festivals, won nearly 30 awards across the film and media industries, and earned a PRSA Silver Anvil.

The campaign also championed the issue of gateway awareness through corporate thought leadership. Coyne brought together Pacira and IQVIA to develop “The United States for Non-Dependence,” a groundbreaking report that explored the issues of overprescribing of opioids and diversion and misuse following surgery. The report launched on GMA and generated massive attention for the issue and Pacira’s leadership.

To launch Pacira’s iovera, a form of cold therapy used to treat chronic pain, to reach the 50+ market, Coyne PR supported Pacira’s partnership with the PGA TOUR Champions and LPGA, spotlighting its tournament presence and leveraging the digital properties of each organization to syndicate the iovera message. Through the LPGA partnership, Pacira distributed its first national broadcast ad spot across CBS, NBC, and the Golf Channel, sharing details on iovera and driving viewers to the brand’s digital destination. The campaign extended its collaboration strategy into a partnership with the NFL Alumni Association (NFLA), and Coyne focused on elevating the brand during Super Bowl LVII in Phoenix with activations on Radio Row and an exclusive event at TopGolf in partnership with the NFLA Arizona Chapter. Post-Super Bowl, the collaboration network expanded with notable organizations, including American Youth Football, Pop Warner, and Shatterproof.

Pfizer

Coyne PR developed an integrated campaign for Pfizer’s pediatric portfolio featuring a nationwide initiative celebrating “America’s Greatest School Nurse” to honor school nurses who go above and beyond on the frontlines of children’s health. The program served as a natural news hook for the portfolio, resulting in coverage spanning local, regional, and top national news outlets across the country.

To expand Pfizer’s relevance among parents, Coyne created the concept of “Ew-dentification,” identifying where germs exist to show that sickness is often unavoidable. The team executed an experiential event that took media through scenarios where kids commonly experience “ew” moments, including a supermarket, classroom, and playground. The event immersed media in the campaign and spread the message that Pfizer’s pediatric brands have solutions to tackle even the ickiest of symptoms.

Allergan

Coyne PR supported Allergan in building visibility for its retina franchise and associated eyecare brands through an integrated strategy blending data communications with KOL thought leadership and media engagement at professional conferences, to reinforce the company’s position as category leader.

Coyne developed a PR program to support Allergan’s Eyepowerment campaign around chronic dry eye by partnering with world-renowned body language expert Patti Wood to talk about the importance of eye language and how chronic dry eye symptoms might interfere with the messages our eyes can send.

Actress Bellamy Young served as a spokesperson for a campaign to support RESTASIS MULTIDOSE®. Coyne secured interviews with Bellamy at top media outlets across celebrity, entertainment, health and lifestyle media. Overall, the partnership with Bellamy garnered more than 1,000 media placements.

Coyne also supported the launch of TrueTear™, an FDA-approved device that provides temporary relief from dry eye by stimulating glands and nerves associated with tear production. Coyne worked closely with several KOLs to create a series of byline articles and media interviews around OZURDEX® as part of the treatment regime for patients with diabetic macular edema (DME).

CeraVe

Coyne PR and CeraVe developed Heroes Behind the Masks, a multi-year nationwide campaign to recognize the role of nurses as frontline healthcare workers and to reinforce the brand’s commitment to the nursing community. The campaign launched in 2021 with a digital docuseries, spotlighting the stories of four frontline nurses and their experiences during the COVID pandemic. The campaign expanded in 2022, featuring four more nurses in the series that shared poignant moments of their careers that gave viewers an intimate glimpse into the daily lives of nurses. Released during National Nurses Week 2022, Heroes Behind the Masks Chapter 2: A Walk in Our Shoes gained national recognition through partnerships with Upworthy and the Good News Movement, full-cover ads in the New York Times, and extensive social media support. The campaign has garnered multiple awards, including Tweet of the Year from Twitter (now X).

CeraVe

To drive education around proper skin cleansing, the CeraVe Global team tapped Coyne PR to create a fully integrated campaign centered around a live global event that would attract consumers, influencers, media and KOLs alike, where they would share the dermatological expertise that is the very cornerstone of the brand. Teaming up with some of the world’s most-followed dermatologists and one of TikTok’s biggest influencers, CeraVe and Coyne PR set out to take over social media and teach consumers around the world how to #CleanseLikeaDerm. The campaign generated more than 420 posts on social media around the event and over 220 million video views, CeraVe earned the #1 share of voice across social media on the topic of facial cleansing. The campaign garnered more than 300 million earned impressions between social and traditional media, with coverage in top outlets in the category including New Beauty and Who What Wear. With more than 60 countries participating in the livestream, the campaign generated the brand’s highest Google search volume globally and most global web traffic ever. During the campaign week, sales for core cleansers were up 52% vs Year Ago, making it the biggest week for cleansers in brand history.

Express Scripts

Coyne PR served as a trusted communications counselor to Express Scripts for nearly two decades. Breaking new research, leveraging its annual Drug Trend Report, and quickly acting on news of the day, Coyne developed or supported more than 50 data initiatives on issues ranging from digital therapeutics to pediatric health to behavioral and mental health to chronic disease.

As COVID-19 rapidly evolved to a global pandemic, the agency collaborated with Express Scripts on one of the first wide-ranging data analyses on the pandemic’s impact on behavioral health, revealing the surge in use of behavioral health medications in its early stages. The report created substantial media attention, garnering coverage in top-tier press and reinforcing a leading corporate brand position for Express Scripts.

Coyne PR brought together Express Scripts and the Columbia Mailman School of Public Health for a revealing study on the expanding role of the pharmacist as part of Express Scripts’ “Pharmacist of the Future” campaign. The study generated significant buzz on the expanding role of the pharmacist in the care team against the backdrop of physician and nurse shortages.

Coyne helped relaunch the Express Scripts Lab, an advanced research and solution design center with 160 experts tackling the toughest challenges in healthcare. The effort generated widespread attention and established the facility as a key destination for stakeholders and media.

The agency supported annual campaigns for Express Scripts to drive visibility of its Medicare PDP marketing initiatives from the award-winning campaign “Prescription for a Healthy Nest Egg” to the “Roadmap for Medicare” initiative to simplify the complexity of Medicare Part D plan selection.

Robitussin

As a brand that believes that everyone has a voice that deserves to be heard, Robitussin charged Coyne PR with amplifying unheard voices as part of its continued purpose program rooted in the power of the performing arts. To help increase access to arts programming in under-resourced communities, Robitussin teamed up with All Stars Project, Inc., a national nonprofit that provides free afterschool performance programs for youth in underserved communities. Together, Robitussin and All Stars identified three young performers to participate in a video series highlighting how performance has helped them find their voices and connect with their community. To help promote the campaign, Robitussin tapped multiplatinum singer Jordin Sparks, known for her powerful voice, to promote the campaign to her audience of more than 1.9 million in a series of social posts across her Instagram and Facebook accounts. The Coyne team also secured media interviews for Jordin in key media including OK! Online, Morning Honey, Essence and Hollywood Life, hitting the brand’s KPI of diverse media and message placement.

Alka-Seltzer

New Alka-Seltzer Hangover Relief needed to hit the market with a bang to help consumers get quick relief from mental fatigue, and head and body aches so they could keep living the good life. Coyne PR tapped rapper, producer, and lover of a good “drank,” T-Pain, to serve as a brand spokesperson and remix the classic, 90-year-old “Plop, plop, fizz, fizz” brand jingle, to drive awareness of the new hangover relief product and relevance with today’s consumer. From behind-the-scenes content of the recording of the remix to the unveiling of the jingle at an exclusive pre-concert event with T-Pain, consumers everywhere will “pop back up” after their worst hangovers, thanks to the award-winning campaign. Oh, what a relief it is!

OraPharma

Gum disease, also known as periodontal disease, affects nearly 65 million Americans, with particularly high prevalence among Latino populations. To raise awareness for the issue and encourage patients to talk to their dentists about treatment options, Coyne PR partnered with OraPharma to launch the Cover Your Bases campaign featuring World Series Champion and three-time American League MVP, Alex Rodriguez. The campaign was the first national awareness campaign and first celebrity spokesperson program for OraPharma.

The campaign leveraged the celebrity status of Rodriguez and his personal story as a patient using ARESTIN, an antibiotic used in combination with scaling and root planning (SRP) to treat gum disease.

The campaign launch featured a first-person testimonial video of Rodriguez as a centerpiece to the new ARESTIN patient website, social media activations, and a national media day in New York. The campaign garnered more than 900 stories and 5 billion media impressions, including CBS Mornings, Good Day New York, PEOPLE, Forbes and Healthline. Importantly for OraPharma, on launch day web traffic to ARESTIN.com increased by 157% and the company’s LinkedIn post announcing the campaign saw a 938% increase in performance.

V Foundation

In 1993, in his final days living with cancer, legendary college basketball coach and national champion Jim Valvano delivered an emotional speech at the ESPYS, during which he declared the infamous line: “Don’t Give Up...Don’t Ever Give Up!”® This line became a rallying cry for those battling cancer - and beyond – to “fight their fight” until the very end. Testament to this, Jim teamed up with ESPN in the months leading up to his passing to establish The V Foundation for Cancer Research which, to date, has granted more than $310 million for cancer research. Thirty years removed from its namesake’s death, the Foundation partnered with Coyne PR to revitalize its presence, engage new and younger audiences affected by cancer, and make inroads on behalf of grantees to show the impact of Foundation funding. Leveraging relationships with Coach Mike Krzyzewski, Dick Vitale, Jeff Gordon, Andrew Jones and Quenton Nelson - as well as a stellar group of oncology researchers and cancer thrivers - the Coyne team has expanded the V Foundation’s presence throughout a range of top-tier sports, health and news channels, all with an eye toward Jim’s parting thoughts: “Cancer research may not save my life, it may save my children’s lives. It may save someone you love.”

Reproductive Medicine Associates

Approximately 1 in 6 people globally will be affected by infertility. This, paired with an increased desire among LGBTQAI+ families to bear children, has led to a surge in individuals seeking out assisted reproductive technology. Reproductive Medicine Associates (RMA) - which offers in vitro fertilization, intrauterine insemination, intracytoplasmic sperm injection and egg freezing – engaged Coyne PR to help increase visibility for its centers, physicians and industry-leading success rates. The team positioned RMA physicians as experts throughout top-tier traditional and digital media on everything from the emotional toll of infertility to the benefits of egg freezing while young to the things men need to know about women’s bodies and reproduction.

MDLIVE

Coyne PR serves as agency of record for MDLIVE, a leader in virtual care, working to elevate the brand in the marketplace and support usage of virtual care.

Coyne launched integrated content campaigns in the context of return-to-work, back-to-campus and the mental load facing parents. Creative campaigns have included Sick Day Stress, the Pandemic Pain Report, and Mom’s Mental Load and Fall Back into Health, pulling its storytelling through creative data analyses and studies, media relations, syndicated content, media partnerships, and social and digital executions. The agency developed and launched “Family Matters: A Report on the State of Family Mental Health in the U.S.,” one of the first research reports dedicated to the mental health of the family unit as a whole.

The agency also supports brand and corporate leadership visibility among health plans with corporate thought leadership and insights-driven campaigns on benefit changes, attitudes and usage trends, and product and service offerings including employee assistance programs, virtual primary care, and remote patient monitoring.

Salix

Coyne PR served as the integrated communications partner for Salix Pharmaceuticals and its gastroenterology (GI) portfolio, which includes leading brands Xifaxan, Relistor, Trulance, and Plenvu. The team developed new communications campaigns delivered through corporate thought leadership, medical and scientific communications, media relations, market research, disease awareness, and influencer partnerships.

Coyne introduced Salix to TikTok by partnering with health care providers on the platform to raise awareness for opioid-induced constipation (OIC), hepatic encephalopathy and bowel prep options for colorectal cancer screenings. With nearly 20 influencer campaigns and three influencer events across five distinct brands in the Salix portfolio, the initiative drove substantial engagement among consumers and HCPs, and positioned Salix at the forefront of social media engagement in pharma.

Coyne PR led a data strategy for Salix with a series of industry reports revealing unmet needs of patient populations in the GI community and identifying gaps in knowledge and patient care. The team executed all campaign facets including report content strategy and development, strategic media relations, influencer engagement and partnerships, advocacy relations and social media.

Coyne helped establish the Salix Gastrointestinal Health Scholars Program, the company’s premiere corporate social responsibility effort dedicated to fostering the next generation of GI professionals. Coyne’s creative services team launched several educational resources to support unbranded multichannel public relations campaigns. These digital destinations drove condition awareness and provided valuable information about disease management to help increase meaningful HCP-patient dialogue and guide patients through their journey.

AUA

The American Urological Association (AUA) is the world’s premier medical professional organization for urology. Coyne PR supported AUA as its agency of record to drive the organization’s media presence with reporters and to generate media coverage for its annual medical meeting. The agency team worked closely with AUA communications staff to leverage more than 30 abstracts presented live at the annual meeting. The team developed a strategic media plan that aligned high-impact abstracts with mainstream media, while focusing specialized abstracts with key vertical media. Abstract topics ranged from COVID and fertility impact to testosterone misinformation on social media to the benefits of prescribing vibrators for pelvic health. Media response was substantial. The campaign generated nearly 300 stories, with coverage including Newsweek, Good Housekeeping, WebMD and HealthDay, as well as key clinical trade media in urology, renal and oncology verticals.

Gilead

Coyne PR partnered with Gilead’s Oncology Community Engagement and Advocacy team to develop a multi-tier advocacy strategy to deliver on Gilead’s commitment to championing equitable cancer care for all. Coyne collaborated with Gilead Oncology to create its first global Oncology Advocacy Steering Committee summit, and convened Gilead’s first Health Equity Advisory Board, featuring national advocacy leaders in triple-negative breast cancer (TNBC). The advisory board collaborated to reimagine health equity in cancer care and ideate solutions to address current disparities in TNBC. Coyne also helped organize Gilead’s inaugural Health Equity Incubation Lab to discuss how to address health disparities for those living with TNBC. The inaugural event engaged patient leaders and online influencers in dynamic discussions that have helped Gilead understand, anticipate and address unmet needs within the TNBC community.

Perrigo

Coyne PR creates pediatrician-focused programs to support Perrigo’s store brand infant formula, a high-quality, safe, and nutritionally equivalent food source that provides the best value compared to its name-brand counterparts. Store brand formula helps parents effectively stretch their dollars without compromise. The array of topics has included food insecurity, navigating a sometimes-confusing array of infant formula choices, and the importance of safe formula practices, articulated through direct mail, website content, paid media, trade shows, podcasts, and more. The empathetic and informative creative approach has helped increase store-brand awareness within the pediatric community and continues to position Perrigo as a trusted resource and solution for parents who choose formula for their babies.

Stryker

Stryker is one of the most recognized companies in the world for its orthopedic devices and medical innovation. Stryker tapped Coyne PR for media support during the American Academy of Orthopedic Surgeons (AAOS) Annual Meeting to drive news and senior leadership visibility. Coyne supported Stryker’s position as the Official SmartRobotics™ Joint Replacement Partner of Minor League Baseball, executing a nationwide campaign highlighting Stryker’s presence at ballparks across the country during the Minor League Baseball season. The campaign featured the “Own the Walk” initiative that donated $1 for every walk issued to a batter during the regular season to K9s For Warriors, a service organization that provides service dogs to wounded veterans. The veterans community initiative reached deeper into VA and military hospitals to highlight Stryker’s Mako SmartRobotics™, a technology used to treat patients suffering from joint pain.

Atlantic Health

When Atlantic Health System hired Coyne PR, it was a local healthcare system aiming to grow national and regional visibility. Over a decade, Coyne focused on promoting clinical areas of excellence with aggressive media relations, influencer programs, executive positioning and special events, as well as serving as crisis counselors. Throughout the partnership, Atlantic Health enjoyed top national and regional media coverage, grew from two to five facilities, experienced a 60% increase in affiliated physicians, and earned U.S. News & World Report’s “Top Hospitals in the Nation” rankings for five years straight.

Otsuka

As a strategic communications partner to Otsuka, one of the world’s leading pharmaceutical companies. Coyne PR supports Otsuka’s brand visibility for category leaders ABILIFY MAINTENA, JYNARQUE and REXULTI, and market development in mental health, digital medicines, and digital therapeutics.

The agency helps to shape and advance Otsuka’s future position in digital therapeutics in mental health through a range of unique market development initiatives. Coyne developed an influencer engagement program to introduce Otsuka to key consumer influencers at BlogHer Health, to discuss the emerging and evolving marketplace of digital health apps and therapeutics, and to educate consumers on the distinction.

The agency has been integral in supporting multiple regulatory milestones for products carrying black box warnings from an AdComm to several NDA and sNDA approvals. Coyne supported Otsuka’s first celebrity athlete integration, created for Autosomal Dominant Polycystic Kidney Disease (ADPKD), and drives unique year-round campaigns related to kidney health and serious rare conditions through campaigns like Kitchen Creations for Kidney Health, offering kidney health-friendly recipes as part of a digital cookbook for patients and families.

To support executive thought leadership, Coyne deployed a strategic framework to align senior executives and subject matter experts with critical issues and topics that drive Otsuka’s business; and developed an executive speaker’s bureau conference scoring methodology to prioritize conferences in alignment with specific executives, bringing efficiency to the process of mobilizing and pursuing executive visibility. The program’s efforts increased corporate and executive media coverage by 82%.

WHY COYNE?

Creativity: As Creative Agency of the Year, we think of ideas others don’t.

Strategy: Our plans are built on strategic insights that deliver real business results.

Integration: A true full-service agency, we take an integrated channel-agnostic approach.

Teamwork: With one profit center, you hire a team, but you get the whole agency.

Service:

Clients come to us for our results, but they stay for our client service.

Experience: Our experienced teams have an unmatched depth of industry knowledge.

Leadership: Senior involvement provides day-to-day access to strategic counsel.

Continuity: With the industry’s highest retention rate – you keep the team you love.