BJ Feb 2013

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bathroom FEBRUARY 2013

Save water with a shower Big Plans at Crosswater SHOWERLUX RETURNS

Plus: lighting, compact furniture, accessories and new products

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bathroom FEBRUARY 2013

BJ FEBRUARY 2013 CONTENTS 2 EDITOR’S CHOICE

Save water with a shower Big Plans at Crosswater SHOWERLUX RETURNS

Plus: lighting, compact furniture, accessories and new products

Anti-scald bathroom product manufacturer Inta has unveiled a slick new Applewhite finish for its extensive range of stylish showers. The company’s new Applewhite option means every Inta shower is now available with a modern white finish to offset Inta’s classic chrome design and complement today’s contemporary bathrooms.

01889 272180 www.intatec.co.uk

editor: Jan Orchard email: Jan@BathroomJournal.co.uk publication managers: Paul Bray Eoin Costen email: Sales@BathroomJournal.co.uk design: James Crisp email: James@BathroomJournal.co.uk circulation: Jennifer Sims email: Circ@BathroomJournal.co.uk Tel: 01502 517115 Fax: 01502 517117 www.bathroomjournal.co.uk Please note: points of view expressed in articles by contributing writers and in advertisements included in Bathroom Journal do not necessarily represent those of the publishers. While every effort is made to ensure the accuracy of information contained in Bathroom Journal, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral and intellectual property rights, reserved.

COPYRIGHT: No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written consent of the publishers.

Copyright CPC Ltd, 2013.

4 BEATING THE TREND AT CROSSWATER Crosswater Holdings – the name behind the Crosswater, Simpsons and Bauhaus brands is showing healthy performance despite on-going poor trading conditions in the bathroom industry.

6 SHOWER AND SAVE Water saving showers.

9 SLOW THE FLOW Fitting a flow restrictor is a simple job that can deliver real water and energy savings to consumers.

10 ELEGANT SHOWERING FROM LAURA ASHLEY Quintessentially British brand Laura Ashley has joined forces with Hüppe to launch a range of shower enclosures and screens.

12 NEW LIFE FOR SHOWERLUX Ideal Bathrooms has taken a close look at the showering market and as a result has completely realigned the Showerlux range.

14 LIGHTS FANTASTIC Good lighting is a vital element of bathroom design.

18 THE GODS OF SMALL THINGS There is no getting away from it, British bathrooms are small.

We’ve rounded up the best products and expert tips to give customers the style they’re looking for.

22 SIMPLE ADDITIONS Don’t forget the accessories. A full collection can add a welcome sum to the sale of a new bathroom.

ISSN 1366-946X Readers should note that a charge may have been made by the publishers to cover the cost of reproducing some colour photographs in this publication.

24 BUSINESS MATTERS

origination: CPC Ltd printing: Swallowtail Print, Taverham Road, Norwich NR8 6RL published by: Craftsman Publishing Co Ltd, Napier House, 11 Surrey Street, Lowestoft, Suffolk, NR32 1LJ, United Kingdom

DISTINCTLY ABODE

www.abode.eu

02-03 EDS CHOICE

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Featuring Eurocare’s acclaimed low threshold, the Jubilee Ultra walk in bath has been developed following customer and retailer demand. The frame allows for installation directly on to joists to provide the 45mm threshold. Where this is not possible, the bath can be surface mounted and still achieve a threshold of just 70mm. The Jubilee Ultra has a wide inward opening door for easy access, an integral seat that is contoured for comfort, a slip resistant base and no hazardous catches or door operating devices.

Mike Holborn, MD at Eurocare, says the company has had a fabulous year and is planning new launches for the future.

0844 801 0660 www.eurocare-showers.com

editor’s choice Ideal Bathrooms has launched three new brassware collections to complete the style options within the Essentials portfolio.

Sunshine, Star and Storm join the existing Dusk, Dawn and Life ranges. Sunshine is an entry level range that includes basin and bath taps, a basin mixer, a two-hole bath filler and a bath shower mixer. Star is traditional in design with crossheads and is available as monobloc mixers or as taps. Storm is the premium sector range and includes a single tap hole basin mixer and bath filler/bath shower mixer. All are WRAS approved.

0800 634 2600 www.idealbathrooms.com

RAK Ceramics is delighted to report that its tiles have been specified for a third Radisson Blu hotel. Marble effect New Diano has been chosen for a selection of bathrooms for the Radisson Blu Edwardian in Leicester Square. Part of the Nano Pix Marble range, New Diano includes high gloss ceramic wall tiles, skirtings, dado rails and matt finished porcelain floor tiles. Tri-dimensional nanometer photo technology and a combination of glazes creates a realistic marble effect on all surfaces. Other Nano Pix designs include grey veined Bianco Vena, which is also available in a range of formats.

Also new is the Zebra Collection that brings a touch of the African savannah to the bathroom. The range includes zebra patterned decor tiles and borders with complementary mono toned tiles. Both plain and decor tiles are available in 30 by 60cm formats and co-ordinating 60 by 60cm porcelain formats, along with matching 10 by 60cm and 5 by 60cm borders. Also new from RAK is the Sandust Collection, inspired by the tones and textures of the Arabian desert.

01730 237850 www.rak-ceramics.co.uk

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Anti-scald bathroom product manufacturer Inta has unveiled a slick new Applewhite finish for its extensive range of stylish showers. The company’s new Applewhite option means every Inta shower is now available with a modern white finish to offset Inta’s classic chrome design and complement today’s contemporary bathrooms.

Inta’s complete anti-scald shower offering is TMV2 approved and has Inta’s Safe Touch technology as standard. This technology cleverly incorporates a sleeve of cool water throughout the body of the shower to completely eliminate the risk of bathroom scalding. Stuart Gizzi, managing director at Inta, said: “The new Applewhite option really pushes the boundaries of stylish showering and we believe it sets a new trend in our market, helping to further the polished look we are seeing so much demand for in new bathrooms. The new finish is proof of Inta’s dedication to providing customers with the highest standard of shower, both through the quality and aesthetics of the product. We continue to strive to produce the best showers in the industry and this new design feature further diversifies our collection, without compromising on any of the important safety aspects.” For full details on Inta’s Applewhite range or any other Inta product visit www.intatec.co.uk or call 01889 272180.

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RETAIL SUCCESS WITH PELIPAL

The Aroha Collection from Methven is designed for smaller spaces and has water saving features. Flow is optimised at seven litres a minute on the basin mixer. The range includes a mono basin mixer, three-hole deck mounted bath mixer and a deck mounted swivel spout. The collection comes with a lifetime parts guarantee.

0800 195 1602 www.methven.com/uk

Wayne Dance, MD of InHouse, comments on the success of the Pelipal bathroom furniture collection.

Slimline Svelte from Crosswater comes in all basin variations, as two bath fillers and with showering options. The sleek spout creates a real impact in a contemporary space and an added benefit is that the range is suitable for most UK plumbing systems.

0845 873 8840 www.crosswater.co.uk

Good news from Roman is that the price of Infinity shower trays and Colossus Roman Stone trays has been reduced. Both trays are made at Roman’s UK Solid Surface manufacturing facility where breakthroughs in volume have made it possible to cut prices. Infinity trays recreate the look and style of a wetroom but are self reinforcing so can be installed directly on to joists. At a height of 40mm, the trays sit flush with a tiled floor, providing level access. The solid surface waste cover gives a seamless finish.

Colossus trays are also self reinforcing and suit the bath replacement 1700mm Colossus and the 1450mm Mini Colossus. Roman has also reduced prices on the Embrace and Collage sliding door and quadrant enclosures.

0845 050 7611 www.roman-showers.com

The IntaKlean magnetic central heating filter has proved to be a big hit with plumbers and installers. It helps to prevent boiler breakdowns by filtering both magnetic and non ferrous debris within fluid based heating systems. The bi-directional magnet at the bottom of the filter helps to navigate water through mesh gauze and then around the magnet where system debris is broken down and retained until it can be disposed of during routine maintenance. IntaKlean can be used in all heating systems and installed on any orientation of pipework. It is available in 22 and 28mm sizes.

01889 272 180 www.intatec.co.uk

If you need to cut cast iron, Marcrist has the answer with a dedicated version of the SB850 universal blade, which has been developed with plumbing professionals in mind. The SB850 Universal is also available and will cut concrete blocks, wood with nails, plasterboard, insulated cladding and sheet steel as well as aluminium and plastic piping.

The blades are available in 200 and 300mm lengths. The Universal blade has a red body and the Cast Iron blade is black.

01302 890888 www.marcrist.co.uk

“With over 30 years of experience within the industry I have seen many retailers enter the market and while many do succeed, a lot fail. The key to success lies in choosing suppliers who understand that the needs of the retailer are equal to those of the consumer. At InHouse we have seen this with the success of Schüller Kitchens and it is how I knew that Pelipal would perform as impressively. As Germany’s undoubted number one bathroom furniture manufacturer, Pelipal earns its position by investing in state of the art manufacturing and dedicated delivery to provide comprehensive and innovative design at affordable prices. With ranges for every taste and budget there is no time wasted in dealing with multiple suppliers. Unparalleled ease, from streamlined planning, pricing, ordering and delivery, is standard with Pelipal. Recent times have proven tricky for retailers, leaving no margin for error. With Pelipal’s product development and specification, retailers can offer high spec products at significantly lower costs than equivalent brands, meeting the demand of price conscious consumers. The InHouse team is dedicated to supporting UK retailers. Pelipal is performing strongly and as it is still a new brand there is a great opportunity for retailers to get on board early.

Comprehensive PR support sees us regularly appear in leading magazines and with my trade background I am keen to partner with ambitious retailers. So when you flick through this issue and a Pelipal leaflet lands in your lap, it could be the start of a relationship with the InHouse team that supports you to build your own enviable reputation for quality, design and unparalleled service.”

01661 842304 www.inhouseuk.net

Shown here is the new Balto range from Pelipal.

BATHROOM JOURNAL FEBURARY 2013 • 3

04-05 CROSSWATER

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Investment in stock has meant that Bauhaus furniture is instantly available. Shown here is Linea in Graphite. The whole package of basin, furniture, brassware and mirror is available from one source - making buying easy for the consumer and the retailer.

Crosswater has always been quick to bring key trends such as riverbed spouts to the UK market. This is Water Square.

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04-05 CROSSWATER

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Sleek, modern brassware designed to suit UK water systems has always been a strength for Crosswater. This is Central.

The Crosswater range includes a large selection of shower fittings for use with enclosures wet rooms and screens from Simpsons.

beating the trend at crosswater Crosswater Holdings – the name behind the Crosswater, Simpsons and Bauhaus brands is showing healthy performance despite on-going poor trading conditions in the bathroom industry.

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ounded in 1998 by David Hance, who started business selling taps from the boot of his car, Crosswater Holdings is now a serious player in the bathroom business. In 2012, the company was 26 percent ahead of the preceding year, and six percent ahead of budget. Turnover was around £40 million, investment was made in a new showroom and training centre with working displays, there was an increase in the number of vehicles in the delivery fleet and the recruitment of high profile sales managers.

“The new showroom is a fabulous resource for retailers,“ says Marten Baker, Commercial Manager of Bauhaus. “Dealers can come along to see the full range, receive product training and discover what the Crosswater set up is about.” Around 70 percent of the brassware offered by Crosswater is made in Italy - “but it is to our design and volume means that we can get UK-based ranges,” Marten explains. “It benefits both sides. Shower enclosure manufacture is UK-based with trays from a Swiss manufacturer.”

Looking to the future, Marten says that Crosswater is engaged in a ground breaking digital showering project. “We are developing something that will be easy to use and easy to install - some of the products on the market are far too complicated,” he says. “We will also have an app for the product - it is all part of the growth of technology at home, which is

now moving into the bathroom. Water saving is the other major development we are looking at and we will have products coming to market in this area.”

Crosswater maintains its focus on supplying the specialist retail sector but has has also recently created a contracts division. “We are already doing well in the boutique end of the hotel segment,” says Marten. The team has already secured the Ampersand in London SW7 and several other prestigious regional projects. “On the retail side we canvassed our customers to find out what they wanted - and discovered that what they did not want was to wait for products. This is particularly true of furniture - a basin unit, for example, can be an impulse purchase and the customer wants it straight away. As a result we have made a heavy commitment to stock and our nationwide delivery service. We have also introduced a number of new trade and consumer marketing initiatives - including much greater emphasis on the consumer, which helps to push the product through to the end user and helps retailers and designers. All group products are now available via Virtual Worlds and we certainly believe that this has made an impact on the number of retailers specifying our products.

We know that times are tough but we have a big commitment to our customers - and big ambitions for growth, so the launch of Brochure apps and a redesigned website with an interactive brochure website will be

welcome additions to our marketing armoury with more to come in the Spring.”

The Crosswater Centres of Excellence scheme is made up of carefully selected retailers throughout the UK. “They were primarily existing retailers who we talked to and explained the benefits of being a Centre of Excellence,” Marten explains.

“These retailers are our sounding board, being at the coal face of bathroom retail and they have a wealth of informed opinion we need to tap into. They are committed to taking products across all group brands and we take a little pressure off them with assistance on the installaiton of displays and supply of POS. The new scheme is starting to pay dividends for Crosswater and our retail partners.”

What about the ever thorny question of internet selling? “We limit how many can sell our products online and insist that they also have a ‘bricks and mortar’ showroom.

We have agreements on the style of online presentation and work closely with e-commerce customers to ensure pricing guidelines are worked to. It is a policy that means we don’t upset our High Street retailers because it gives them the protection they need. You can’t ignore the internet these days - it is the consumer’s first port of call for research and increasingly purchase - we do strive to have a level playing field for all our dealers.”

0845 873 8840 www.crosswater.co.uk BATHROOM JOURNAL FEBRUARY 2013 • 5

06-08 WATER SAVE

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The Fairfield shower collection from Samuel Heath combines traditional looks with eco friendly performance. Flow from the overhead is limited to 12 litres per minute and to 8 litres per minute from handsets.

0121 766 4200 www.samuel-heath.co.uk

After one of the wettest summers on record, water saving might not seem to be the most urgent thing to consider.

While water itself is relatively cheap heating it up for baths or showers definitely is not, so using less means lower fuel bills and greener living.

shower and O

The RVE006 shower from Roman has an 8in round drench head that gives a classic look.

It also comes complete with a height adjustable round hand shower. The valve features an instant cut off in the event of hot or cold water failure and safely stops at 38 degrees.

This showerhead carries the BMA’s Water Label, highlighting it is water efficient, and operates at a flow rate of 8 litres per minute or less when used with the flow regulators.

The Roman valve features separate flow and temperature controls so it can be pre-set to a comfortable operating temperature and simply switched on and off for each use.

0845 050 7611 www.roman-showers.com

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ur 21st-century busy lifestyle means that most consumers now shower daily rather than languishing in the bath - a change that saves money as well as time. A standard size 1700mm long bath uses up to 80 litres of water whereas a five minute shower using at a flow rate of six litres a minute uses about 35 litres, saving 45 litres of water. A fiveminute power shower uses about 60 litres, which still saves 20 litres of water when compared to a full bath. A large freestanding bath, it will, of course take much more water and the savings will be greater.

Yvonne Orgill, Chairman of the BMA, says that times have changed since the days when power showers used huge amounts of water. "We have moved on massively from the bathroom crimes being committed in the ‘80s - those 20 or even 30 litres a minute power showers which could drain a conventional hot water tank in a matter of minutes. Advanced product design has given us showers which use the Venturi effect (where air is mixed with water) to give the feeling of a powerful, satisfying shower. The very best of these uses just six litres per minute - and I’d defy a consumer to find fault with the experience. Reducing hot water consumption can make a difference where it matters - to people’s pockets. Heating water for use in the bathroom accounts for a quarter of average household utility bills. Our research shows that the most efficient items in the bathroom can help people save up to £300 a year on their utility bills.”

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Rise digital showers from Aqualisa are controlled by a processor, which can be sited in a loft or other suitable location.

During installation, the plumber can set the processor to reduce water use by up to 33 percent. It is easy to divert between the overhead and hand sprays and remote control is available.

01959 560000 www.aqualisa.co.uk

save For a consumer with an existing mixer shower, it may be possible to reduce the amount of water it uses. If the shower has a handset, replacing the head with one of the latest models that mix air with the water (such as Raindance Air from Hansgrohe or Satinjet from Methven) to give the impression of a stronger spray while actually reducing the amount of water used can make a real difference. These shower heads usually offer three or more spray effects and cost from around £30. Consumers can check whether a low-flow or water-saving shower head will benefit you by putting a two-litre container on the shower floor under the existing head. If the container takes less than 12 seconds to fill when the shower's running on full changing the head could reduce water usage.

Reducing the flow when there is a large, fixed watering can style head or a fixed head on an existing mixer shower is more difficult. A flow restrictor can be fitted - but check with the plumber that this won’t adversely affect the performance of the shower head - big watering can style heads need quite a lot of water to work properly. Croydex flow restrictors cost around £12 - see page 9 for more information.

Installing a new shower opens up a world of water and energy saving models. The Water Efficient Scheme run by the Bathroom Manufacturer’s Association lists products that carry the label - you can see the list with pictures and full details of flow rates at www.waterefficiencylabel.org.uk. Many modern showers have eco controls that allow the user to limit the top temperature of the water and reduce the flow rate so savings can be made.

BATHROOM JOURNAL FEBRUARY 2013 • 7

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The Mira Vision which features a digital control pad has an in built eco-mode which reduces water flow from 18 to 6 litres per minute. By switching to an eco-shower each morning a family of four can nearly half their shower water usage and save 2,080 litres per week. The state of the art Vision shower also boasts a warm up and pause feature where you can remotely turn on the shower from a different room and wait for it to heat up to the desired and programmed temperature. The shower will then pause ready to be reactivated as you step inside. The handy feature makes sure not a single drop of water is wasted while waiting for the shower to reach the desired temperature 0844 571 5000 www.mirashowers.co.uk

shower and save

SAVE ENERGY, CUT BILLS? • If everybody in a family of four replaces one bath a week with a five-minute shower, it is possible to save up to £18 a year on gas bills and up to £21 on water bills (if you have a water meter).

• If a family of four replaces an inefficient shower head with a water-efficient one they could save around £72 off the gas bills and around £72 off the water bills (if they have a water meter) each year. That’s a total saving of nearly £150 (figures: Energy Saving Trust).

• The Eco Showerdrop alerts you when you've used 35 litres of water – the amount recommended by water-efficiency group Waterwise. It costs £12.95 at www.ecokettle.com • The Efergy Showertime is a combined clock and timer that you can pre-programme so it tells you when you've reached your limit.

Water use can be reduced to 5.6 litres a minute by flipping the Eco-Flip shower head from Roper Rhodes. Flipping changes the spray pattern from normal to a fine mist.

01225 303900 www.roperrhodes.co.uk

The Kaha thermostatic shower from Methven has separate flow and temperature controls and features the Satinjet® water saving head that reduces water use down to 9 litres a minute. Satinjet® injects air into the water, turning it into bubbles which burst on the skin to give the impression of a really vigorous shower.

01942 680177 www.methven.com.

All Ramon Soler shower valves feature the Ecoplus system, which allows water consumption to be reduced by half and the Thermostop button with a safety stop at 38ºC This elegant Ultraslim fixed shower head comes in circular or square formats and a choice of sizes. It can be combined with any Ecoplus concealed shower mixer valve.

020 8599 8080 www.bathroomorigins.co.uk

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Hansgrohe’s stylish EcoStat shower valve features a glass shelf that can be used for shampoo etc. The valve is thermostatic so users are protected from temperature surges and is set at 10 litres a minute - which can be overridden if wished. There’s a selection of Hansgrohe shower kits that include a head and a riser rail for use with this valve.

01372 472001 www.hansgrohe.co.uk

The MatkiAir shower head from Matki saves up to 50 percent of water consumption by pumping air into the water droplets as they leave the shower head.

01454 322888 www.matki.co.uk

09 CROYDEX

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Showers in the Linear range from Croydex have a built in Eco Function that reduces water use by up to 50 percent by cutting volume rather than pressure.

This flow regulator from Croydex can be fitted to existing showers and taps and is designed to compensate for increasing water pressures while keeping the flow constant.

slow the flow Fitting a flow restrictor is a simple job that can deliver real water and energy savings to consumers.

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onsumers want to be environmentally friendly - but research suggests they don’t really want it enough. Being hit in the pocket is another matter altogether especially these days as fuel prices are constantly rising. Using more hot water means bigger bills so consumers do want to save - and ideally they want to do it without refurbishing the entire bathroom. Croydex offers a number of products that will achieve this with minimal disruption.

One of the simplest ways to make a change is by fitting a flow regulator. The Croydex regulator is a simple piece of kit that helps to reduce water use on high pressure systems without compromising overall performance. It is specially designed to compensate for increasing water pressures while keeping the flow constant. It can be added to existing taps or showers as the universal adaptor rings for both male and female connections make it suitable for use with any fitting that has an appropriate threaded outlet. It is available in a selection of ratings from two to eight litres and is easy to install.

For consumers looking to update their shower, the Croydex Linear combines good looks with water saving performance. It features an Eco function that reduces water use by up to 50 percent without compromising on performance as water volume is reduced rather than pressure. Each shower in the Linear range has a distinctive white and chrome finish. The collection includes a threefunction shower set and a duo combi set, a three-function handset and a square overhead shower.

For more tips on water saving, see pages 6-8. For more information on water saving products from Croydex call 01264 365881 or visit www.croydex.com BATHROOM JOURNAL FEBRUARY 2013 • 9

10-11 HUPPE

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Classic Laura Ashley Isodore Décor is shown here on the sliding door enclosure with a side panel.

elegant showering Quintessentially British brand Laura Ashley has joined forces with Hüppe to launch a range of shower enclosures and screens.

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The decors are also available on bath screens. This is Hawthorn.

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ffering a look that will work in either a contemporary or a classic interior, the new range of shower enclosures and screens from Laura Ashley opens this iconic brand to bathroom retailers via distributor Cooper Callas.

Exclusive patterned glass designs are a key feature of the range. The options with pattern include Isodore Décor, Hawthorn Décor and Garland Décor backed up by ever popular Clear. These decors allow consumers to co-ordinate the shower enclosure with other items such as cushions, curtains, fabrics, storage solutions, lighting and tiles, giving a seamless design look that runs all the way through to the bathroom.

The collection includes a series of product configurations and sizes in swing and sliding door options plus quadrants, walk ins and bath screens to provide solutions for a wide range of showering spaces. The design elements can be seen throughout the collection and the style and traditional values of quality and originality are distinctly Laura Ashley.

All glass panels have an anti plaque treatment on the inside so that water pearls off before limescale can be deposited. This makes cleaning easier - ideal for today’s busy lifestyles. All rectangular doors have a soft close feature and an easy release mechanism for easy cleaning between the fixed and moving panels. All swing doors and bath screens come with a rise and fall hinge that increases water tightness, prolongs the lifetime of moving parts and makes the doors easier to operate. All products have a ten-year guarantee.

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Clear is an ever popular choice and is shown here on the quadrant enclosure.

from The Hawthorn Décor door adds style and interest to this recess installation.

The shape of the Garland Décor is ideal for a walk in with a side panel.

MORE INFORMATION The Laura Ashley Shower Collection is exclusively available from Cooper Callas and showroom display/sample orders can be placed now. For more information contact Cooper Callas:

01869 253011 bicester.sales@coopercallas.co.uk or visit the website

www.lauraashleyshowerenclosures.com BATHROOM JOURNAL FEBRUARY 2013 • 11

12-13 IDEAL BATHROOM

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ell aware of the challenge ahead as the sole UK distributor for Showerlux, Ideal Bathrooms has carried out a comprehensive review of the shower market. This has led to a complete realignment of the Showerlux range of enclosures and bath screens with over 80 percent of the range benefiting from reduced prices, many by as much as 20 percent. This new pricing structure now offers retailers a top quality range from a top brand with enhanced margins and the styles and designs to suit consumers, their homes and their budgets, Showerlux products are currently being promoted with an advertising and PR campaign, which will be running during the spring. They are also now featured in Ideal Bathrooms’ latest Create Your Ideal Bathroom (CYIB) showroom guide and in their Big Book of Displays which helps retailers keep displays up to date, offering showstopping room set ideas and complete packages for their showrooms. With special offers for displays, this is an excellent opportunity for retailers to upgrade their showrooms with a profitable range of enclosures.

“The Showerlux brand is an excellent addition to our product offering,” says Ideal Bathrooms’ Commercial Director Danielle Lillis. “It fits perfectly with our other key bathroom brands as it is a well-known and much respected name with a reputation for quality and design gained over 35 years of innovation and excellence. All the ranges are fully in stock at Ideal Bathrooms’ four distribution centres (except Nexus which will be available from March) and ready for next day delivery. We look forward to taking the Showerlux brand forward to a successful future.”

There are six ranges in the Showerlux portfolio with products from entry level to luxury.

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LINEA TOUCH

TOP OF THE RANGE

Top of the Showerlux range is Linea Touch which blends practicality and simplicity of shape with luxurious, contemporary chrome effect frames and clear 8mm safety glass.

Features: • 8mm toughened safety glass (6mm on side panels and inline panels) • Cushioned bumpstops • Up to 50mm adjustment • Detachable lower wheel system with stainless steel sealed bearings • Aluminum slimline handle • Complete with Glass Shield easy clean glass protection as standard.

new life for GLIDE Glide is available as a single or twin door corner unit for use with corner trays or as an inline unit.

Features: • 8mm tempered safety glass to BS 6206 Class A or BS EN 12150 on pivot & bi-fold • Raw edge glass sealing system • Slimline aluminium frame • Easi-glide suspension system • Slim magnetic sealing for complete watertight confidence on round offset and sliding doors • Universal door handing • Concealed fixings and chrome plated cover caps • 25mm compensation on each side • Complete with Glass Shield easy clean glass protection as standard.

More information: 0800 634 2600 www.idealbathrooms.com

Nexus is due to join the Showerlux stock profile in March. It is designed for wetroom applications allowing retailers to create a showering area to the customers’ individual needs with rise and fall hinges and 10mm frameless doors which ‘float’ into position to give a modern minimalist, yet watertight, solution. Full details to follow.

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12-13 IDEAL BATHROOM

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URBAN CHIC Urban Chic is designed for the wetroom market with flat and curved panel options and with minimal framework.

Features: • 6mm tempered safety glass to BS 6206 Class A • Available with either ceiling or wall support bars • Ceiling support bars are supplied at 2.6m high and can be adjusted to suit • Concealed fixings • Complete with Glass Shield easy clean glass protection as standard.

showerlux Ideal Bathrooms has taken a close look at the showering market - and as a result has completely realigned the Showerlux range, offering retailers greatly improved pricing and margins.

ENTRY LEVEL RANGE

OVERBATH SCREENS Completing the Showerlux range are the overbath screens. Made from toughened safety glass they are inexpensive and simple to fit.

Features: • Toughened safety glass • 180º opening for ease of cleaning on Swing • Towel bar on Figuro • Complete with Glass Shield easy clean glass protection as standard.

LEGACY Legacy is the entry level range which offers external installation for ease and convenience for the plumber.

Features: • 6mm toughened safety glass (8mm on Wetroom Panels) • Up to 50mm adjustment • Chrome plated, ergonomic European handle design • Chromium plated pivot block • Overall height 1900mm • Complete with Glass Shield easy clean glass protection as standard.

BATHROOM JOURNAL FEBRUARY 2013 • 13

14-16 LIGHTING

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Look at this clever lighting scheme designed by John Cullen Lighting.

There’s no better example of how carefully placed fittings can add interest and highlight specific features. Mini Starlight fittings were used to create this scheme.

020 7371 9000 www.johncullenlighting.co.uk

lights fantastic Good lighting is a vital element of bathroom design - but should add drama and interest as well as illumination.

I

deally bathroom lighting should be designed in right at the beginning of the planning process rather than being added as an afterthought. Step 1 is to talk with the customer about how the space will be used - this will determine how many lighting scenes need to be included. A small cloakroom may need just one lighting scene but a larger room with a bath or walk in shower allows at least two - “bright” for speedy stops, and “soft and low” for relaxing soaks. To create the different scenes, plan on at least two wall switches.

These can now be legally positioned inside the bathroom as long as they are an appropriate distance from wet areas, but the most popular solution is to position the switches outside adjacent to the door.

General light A ceiling light in the centre of the room provides overall illumination but with very little interest - and may leave some corners shadowy. A triple spotlight can be individually directed onto three different points in the room to provide pools of light

14 • BATHROOM JOURNAL FEBRUARY 2013

where needed and is a more interesting lighting scene.

A third alternative is recessed ceiling mounted downlights. You may only need three or four for a typical bathroom. Position them close to the edges of the room in order to get an attractive scalloped wash down the wall. This approach provides very good general lighting but with a gentler, more sophisticated ambiance.

products also provide ambient lighting by giving a gentle wash of light behind the mirror, which illuminates the wall and makes it appear to float.

A magnifying mirror is an invaluable aid for shaving, applying make-up and other personal grooming. This can be a separate illuminated mirror or a magnifying section of the bathroom cabinet. The illuminated version is definitely the most efficient choice.

Task lighting

Mood lighting

As its name suggests, task lighting is light for doing things. The mirror is task light central.

There are several options, but most effective is a solution that illuminates both sides of the face to ensure an even, flattering glow with no shadows. You can achieve this with either an illuminated mirror or wall lights positioned either side of the mirror.

Every basin needs a mirror, so illuminated mirrors provide a simple twoin-one solution. Some also incorporate shaver sockets, a clock and even a radio.

Choose from mirrors with integrated horizontal or vertical lighting. Some clever

Mood lighting gives the bathroom a relaxing ambience. Recessed LEDs at skirting height are great for providing a wash of light across the floor. One bright idea from Astro Lighting is to continue the bath panel down to just above the floor and position a strip of LEDs to cast a gentle glow out from behind the panel and make the bath appear to float.

If you are building in niches for display or storage, fit LED downlights to really bring the area to life. Small wall-mounted LED lights can be used to illuminate designated spots in the bathroom and provide light up and down the wall.

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Inspired by the classicism of early 20th-century architecture, French interiors, and the haute couture, designer Bill Sofield crafted the Jeton™ collection to reflect chic sensibility and sophisticated presence of line. The Jeton collection features strong, timeless geometry complementing modern and historic environments and features a thermo-formed Optix shade material that resists impact.

0844 571 0048 www.kohlermira.co.uk

lights fantastic The Moanaline mirror cabinet from Schneider comes in two versions.

MOA/WL features fluorescent tube lighting across the top of the mirror while MOA/SL shown above has lateral lighting. Inside the cabinet had adjustable glass shelves, a socket for razors and electric toothbrushes and a pull cord switch.

01932 872137 www.wschneider.com

The Deva LED over cabinet light from Sycamore Lighting features high output natural white LEDs and has a chrome finish. The fitting also has an edge lit feature for maximum light output. It uses 5W of power per fitting and has an IP44 rating. The light is part of Sycamore’s Prestige range and comes with a three-year warranty.

0113 286 6686 www.sycamorelightingltd.co.uk

The classic Tube light from BC Designs can be used as a wall light or as an overlight. Inspired by a traditional style, it has been brought up to date and has an IP44 splashproof rating, so is suitable for use in Zone 2 of the bathroom. It is available in chrome, gold and nickel.

01206 827100 www.bcdesigns.co.uk

How amazing is this?

Designed by Jamie Hayon, this basin with an integral lamp is IP44 rated and is available in black, white, gold and platinum. The mirror and brassware are also part of the collection, which is available from CP Hart.

020 7902 5250 www.cphart.co.uk

BATHROOM JOURNAL FEBRUARY 2013 • 15

14-16 LIGHTING

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3 2 1 0

KNOW THE ZONE Lighting is zoned depending on its position in the bathroom. Zone 0 is inside the bath or shower and any fitting in this zone must be low voltage with a 12V maximum and rated at least IP67. Zone 1 is the area above the bath to a height of 2.25m from the floor. A minimum rating of IP44 is required for this zone. Zone 2 is the area reaching 0.6m outside the perimeter of the bath and to a height of 2.25m from the floor. In this zone, you must have a rating of at least IP44. Zone 3 is anywhere outside Zones 0, 1 and 2 and where no water jet is likely to be used. In this instance, no IP rating is needed. Plug in sockets are not allowed in the bathroom so any fitting needing power (such as an electric towel rail or a macerator) has to have a switched fused spur.

The new Vialo range from Pelipal introduces mirrored wall cabinets with integrated LED lighting. Under cabinet LED lighting and illumination from beneath the basins helps to create a soothing mood.

01661 842304 www.inhouseuk.net

lights fantastic This IP44 rated splashproof magnifying mirror with 3x magnification is from BC Designs. Suitable for use in Zone 2 of the bathroom, the mirror has a swivel arm, a pull switch and low energy powered backlit glass.

01206 827100 www.bcdesigns.co.uk

This luxurious chandelier made of crystal and stainless steel was designed by Marcel Wanders for Bisazza. The luxurious chandelier shower is equipped with LED lights so the crystals twinkle and shimmer as water flows through.

020 7902 5250 www.cphart.co.uk Sycamore is committed to providing the latest in LED technology and offers useful technical guidance and advice.

The new Sirius fire rated downlighter has dimmable high output Sharp LEDs and is IP65 rated for bathroom use.

Available in chrome or nickel finishes and offering various LED colour renditions, this range will allow both designers and installers a product that meets all the legislation demands.

0113 286 6686 www.sycamorelightingltd.co.uk

16 • BATHROOM JOURNAL FEBRUARY 2013

The Pulse (left) and Vibe illuminated mirrors from HiB will operate with any Bluetooth enabled device to access music, internet radio etc.

Both mirrors are backlit and have a heated pad and a sensor switch.

Lighting is from low energy LEDs and both mirrors are IP44 rated.

020 8441 0352 www.hib.co.uk

17 ADVERTS

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KERMI ON SHOW AT ISH 2013 Scheduled for 12 - 16 March this year, the ISH exhibition which is held at Frankfurt's Messe is arguably the most important Sanitary Fair in Europe.

Kermi have consistently supported the ISH Exhibition and will again have a major presence there in both the Bathroom and Heating Halls.

We would encourage visitors to visit us in Bathroom Hall 3.1 at our Stands A68 and A69 to see some exciting new products.

01536 400 004

marketing@kermi.co.uk

www.kermi.co.uk

BATHROOM JOURNAL FEBRUARY 2013 • 17

18-20 COMPACT FURN

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Clean unbroken lines help to create a spacious look in a small bathroom. Basix PVC panels from IDS are 350mm wide and 2700mm long and when installed provide a completely waterproof surface. There’s a choice of 18 finishes, majoring on popular whites, natural tones and marble and pearlescent designs. All come in a high gloss texture.

08457 298298 www.idsurfaces.co.uk

the gods of small There is no getting away from it, British bathrooms are small. We’ve rounded up the best products and expert tips to give customers the style they’re looking for - however limited the space available.

The new Taya range by Phoenix merges the best of modern and traditional styling. The range includes basin units in 60 or 80cm widths with a matching wall storage unit. Shown here is the Taya 600mm unit and basin.

0113 201 2260 www.phoenixwhirlpools.co.uk

RAK’s new Smart Storage Collection includes a variety of space saving cabinets with integral ceramic basins. Featuring clean, modern lines and a high gloss finish, the Collection includes Lola and Nova units.

Each design has a sleek under basin drawer cabinet and a premium high gloss acrylic finish in black or white. All drawers have soft close runners and sleek chrome handles. The slimline storage unit measures just 130 by 300 by 1150mm, providing generous storage capacity.

01730 237850 www.rakceramics.co.uk

18 • BATHROOM JOURNAL FEBRUARY 2013

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Ready to go right from the box with no need for tiling, grouting or sealant, Moonlight from Kinedo has reversible space saving sliding doors.

It can be specified with a shower control of your choice and comes in 800 by 800mm, 900 by 900mm and 1100 by 800mm sizes.

020 8842 0033 www.saniflo.co.uk

things

A well placed mirror can make a small room seem much larger. This one from Ecolec delivers a double whammy as it is also an electric radiator. It comes in seven sizes and can be used vertically or horizontally. The mirror is IP44 rated for bathroom use.

01902 457575 www.ecolec.co.uk

Robin Levien, Non Executive Design Director at Ideal Standard, is the man who gave us Space the first ever range of bathroom fittings specifically designed to deal with typically small British bathrooms. Here are his top tips...

EXPERT ADVICE •

Doors take up a lot of space. If there is a way of building a sliding door it can make a huge difference to what can be achieved in a small bathroom.

•

Large size tiles give an illusion of space.

• Ideal Standard 01482 346461 www.idealstandard.co.uk

Don’t go for the largest products that can be squeezed in. Good space planning must also include space for people.

•

Expose as much of the floor as possible. Semi pedestal basins, wall hung WCs and wall hung storage cabinets will all keep the floor area clear.

Mirror cabinets reflect light, helping to give an illusion of space. The Daylight mirrored cabinet from Ideal Standard is packed with clever storage ideas to minimise clutter, including a magnetic strip on the inner wall to hold easily mislaid items such as nail scissors, tweezers etc.

The Space offset corner basin from Ideal Standard fits into an awkward area and keeps the floor clear.

BATHROOM JOURNAL FEBRUARY 2013 • 19

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Wall hung furniture is the ideal choice for a smaller bathroom as it keeps the floor area clear and allows space-eating clutter to be hidden away. Shown here is Quadra from Ellis, part of a large range of furniture sized to suit all bathrooms.

01484 514212 www.ellisbathrooms.co.uk

the gods of small things

Even a large wardrobe or storage cupboard can become a useful second bathroom using space saving fittings and Saniflo’s small bore technology that allows extra facilities to be located almost anywhere in the house. Saniflo offers a wide choice of systems and products backed up by expert advice.

020 8842 0033 www.saniflo.co.uk

Thanks to clever internal storage, a lot of stuff can be packed into the new My Way cabinet from Villeroy & Boch. Glass shelving and multi trays can be re-arranged to suit the user’s storage needs. The cabinet comes in 60, 80, 100 and 120cm sizes and in 14 finishes to complement V&B furniture collections.

020 8871 4028 www.villeroy-boch.co.uk

20 • BATHROOM JOURNAL FEBRUARY 2013

The Walk-In Micro from HSK is well named, offering a generous showering space within a small footprint. The Micro fits the HSK 750 by 900mm or 800 by 900mm trays or can be installed direct to a wet floor. Clear Shield glass is included as standard.

01889 565877 www.hskuk.co.uk

21 FERMACELL

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Fermacell’s Technical Manager, Andrew Richardson, explains the importance of using waterresistant boards in bathrooms when exposure to moisture can cause a multitude of longlasting and expensive problems - especially where the room includes furniture.

combat damp conditions O

ver time the most decadent of bathrooms can suffer from problems such as leaks, tile loss and mould growth. Quite frequently, this is caused by inadequate backer boards or wall solutions that are susceptible to damp conditions, leading to a number of long-term problems that are expensive and time consuming to fix.

When considering a new bathroom or a re-fit, the walls must be dealt with from the outset. Wall conditioning and its ability to withstand moisture is crucial so bathrooms have longevity and are sustainable to constant water exposure without being susceptible to common household problems.

There are many different types of bathroom layout that require different solutions - some are fully tiled, some are part-tiled, for example.

Using a board that is versatile and flexible in its application is therefore important to ensure there is complete cover, without detracting from the overall design, look and feel of the bathroom. Additional problems such as staining of walls, floors and ceilings are also commonplace if the right products are not used first time. For self-builders in particular, when often the end result is given more thought than the supporting materials, waterproofing areas can be seen as a huge challenge.

Manufacturers and merchants, therefore, need to educate the consumer on the problems sub-standard materials can cause, and specify those that are designed with waterproofing in mind.

Fermacell’s PowerPanel H2O is designed for waterproofing. Made from of cement bonded with a laminated structure reinforced with an alkali-resistant glass fibre mesh, PowerPanel H2O board provides a solution that is impervious to water and is versatile enough to be used on walls, floors and ceilings. Despite being only 12.5mm thick, the board has the same strength as cement-based board, which makes it perfect for tiling without taking up any unnecessary space.

PowerPanel H2O is quick and easy to install with no need to pre-drill fixings or screws. Once installed, the board can be easily finished with no need to plaster. Fermacell’s PowerPanel Fine Surface Treatment provides a simple skim-type finish, that is perfect for walls when a paint finish is required. Where a tiled finish is required, tile adhesive can be applied straight onto the board. As it is available in a number of sizes, the board has the flexibility to be used within bathrooms of all shapes and its true strengths come to the fore where ventilation is limited and mould growth and staining would normally be rife.

Fermacell can be used for walls and floors to create a watertight backer.

The material is easy to use.

More information 0870 609 0306 www.fermacell.co.uk

BATHROOM JOURNAL FEBRUARY 2013 • 21

22-23 ACCESSORIES

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Rushmore from the Flexi-Fit range by Croydex has a chrome finish and white ceramic insert, making it ideal for a traditional style bathroom.

01264 365881 www.croydex.com

simple additions Don’t forget the accessories. A full collection can add a welcome sum to the sale of a new bathroom - and having items in stock will also attract impulse buyers.

E

very consumer who buys sanitaryware and bathroom furniture will also want at least one towel rail or ring, a soap dish, containers for shampoo etc in the shower area, a toothbrush holder, loo roll holder and a loo brush. They might also want some extras such as a bath bar, a dispenser for liquid soap, a stool, robe hooks, a laundry bin or maybe what used to be called a valet - a freestanding item for holding clean clothes. If you haven’t got these items on display to catch the customer while he or she is in the buying mood, you are missing out. Why hand it to the department stores and online specialists when the sale could be yours - and don’t forget you have the advantage of being able to show the accessories in situ with the other purchases - something an online supplier cannot do.

Display is essential - either in roomsets with the sanitaryware or furniture the accessories are intended to complement, or on a wall board or stand. Most suppliers of accessories offer stands and boards. The refurb market is also important - and this is an area that Croydex has tackled head on with the Flexi-Fix range.

Accessories in this range can be secured to the wall without damaging existing decor. Simple to fit by even the most ham handed of DIYers, the Flexi-Fix system uses a universal bracket which means it can be used to replace the majority of existing wall mounted accessories using the same fixing holes - regardless of differences in spacing or alignment. With Flexi-Fix there is no need for drilling - instead a small self adhesive locator sticks the accessory securely to the wall or the tiles. The system can even be used to install larger accessories. such as towel rails and shelves.

All of the major bathroom suppliers offer accessories - but these tend to be quite limited in choice and scope. There is a much better supply available from specialists such as Miller from Sweden, HiB, Croydex and brassware companies including Tre Mercati and Samuel Heath.

Jeton by Kallista has timeless 1930s styling and is a complete range that includes lighting as well as accessories. Kallista is a Kohler company.

0844 571 0048 www.kohlermira.co.uk

Broxbourne accessories from the Flexi-Fit range by Croydex include a robe hook, towel rail, towel ring, toilet roll holder, soap dish and everything you would expect from a complete collection. Croydex offers dedicated display material for the Flexi-Fit collection.

01264 365881 www.croydex.com

22 • BATHROOM JOURNAL FEBRUARY 2013

The Art Deco range includes a full set of fittings. Shown here is the Art Deco round mirror and matching shelf.

Art Deco also includes robe hooks, a fixed soap dish, a toilet roll holder and towel rails and rings.

22-23 ACCESSORIES

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Page 3

THE ONE AND ONLY Enjoy all the information you need in one amazing package.

Kitchen Journal and Bathroom Journal will be published in one magazine from April 2013.

Famous for the “Never Drill Again” innovation, Red Dot Products has fourteen ranges of bathroom accessories, including everything from towel rails to soap baskets and dispensers. Shown here are the drinking glass from Yoork and the toilet roll holder from Luup.

0845 619 9580 www.reddotproducts.com

Make sure of your own copy...

Call now on

01502 517115 Email

circ@bathroomjournal.co.uk Or go online to order your copy

www.bathroomjournal.co.uk kitchen journal and bathroom journal are published by Craftsman Publishing Co Ltd, 11 Surrey Street, Lowestoft NR32 1LJ. Tel: 01502 517115 • Fax: 01502 517117 • info@craftsmanpublishing.co.uk • www.craftsmanpublishing.co.uk

BRITISH MADE CLASSICS Sterlingham has been making classic bathroom accessories, heated towel rails and basin stands at its factory in Stourbridge for 25 years. The accessories collection is extensive and includes both freestanding and fixed items. The company also makes the Craftmaster Collection which is designed to be the perfect match for Mastercraft taps and mixers from Barber Wilson.

01384 370901 www.bathroom-fittings.com

This capacious soap and sponge basket is perfect for use in a large shower enclosure or beside the bath.

BATHROOM JOURNAL FEBRUARY 2013 • 23

24 BIZ NEWS

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The new Spring/ Summer brochure is now available from Frontline Bathrooms.

The 296-page catalogue includes the latest bathroom products and the unveiling of Aquapure, a brand new furniture collection that is exclusive to Frontline. You can browse the catalogue via the new Frontline brochure app available free on the iTunes App Store and on Google Play Store or order a hard copy via the Request a Brochure button on the website www.frontlinebathrooms.co.uk.

Alternatively call the catalogue request line on 0800 177 7171.

A new brochure from HiB is always big news and the 2013 version is no exception.

Packed with new designs and innovative products such as the Vibe and Pulse Bluetooth enabled mirrors, the 92-page brochure is divided into six easy to use sections. Items of particular interest include new LED backlit mirrors with shaver sockets, illuminated aluminum cabinets, wet room inline fans, fire rated LED shower lights and more. For your copy of the brochure call HiB on 020 8441 0352 or visit www.hib.co.uk

business matters Geberit has restructured its retail sales team to develop a northern and a southern sales region. Five local ASM’s will cover each region and will be directly managed by a Regional Sales Manager. Mark Humphries (right) moves into the role of Southern Regional Sales Manager and Steve Roe takes the same position in the North.

Roman has joined 20-20 Technologies and the entire range will now be featured on Fusion. Roman has responded to a number of customer requests in joining Fusion - having already listed products through another leading design service for many years. With the Fusion design package, retailers can create photo-like bathroom designs as well as generate and play movies, allowing customers to take a virtual tour of the bathroom design.

AKW has launched a series of promotions to help installers to make cost savings in the first quarter of 2013. The campaign is part of AKW’s commitment to assisting retailers in their day to day business. The promotions cover four products in AKW’s portfolio. These are the Larenco® shower screen range, the Luda® S electric shower, shower waste pump packs and the newly launched range of iCare heating products including low surface temperature towel rails, LST radiators and under floor heating. The offers available include a £20 fuel voucher for the Larenco® shower screen purchase and a £10 fuel voucher for every 10kW Luda® electric shower. Fuel vouchers are also offered with AKW’s range of LST products and there is a best ever price offer on shower waste pump packs.

01905 823928 www.akw-ltd.co.uk

24 • BATHROOM JOURNAL FEBRUARY 2013

For the third consecutive year, NBG has awarded Ideal Bathrooms its “Supplier of the Year” award in the Bathrooms, Kitchens and Tiles category. The award was presented to Ideal Bathrooms’ Managing Director John Bagshaw (centre) during the NBG gala dinner at the Sheraton Hotel in Edinburgh by NBG’s Ian Thorpe.

This award recognises the supplier company deemed to have achieved the highest level of performance throughout the year in all aspects of customer service, not just sales. “To have won this award once is an honour, but to have now won it three years running is an amazing achievement. Everyone in the Ideal Bathrooms team has made a substantial contribution towards ensuring our service has been exemplary at all points of customer contact,” says John Bagshaw. “We are extremely proud to have received this award as it is a testament to the emphasis we put on customer service, making it key to the whole of Ideal Bathrooms’ business ethic. The entire evening was very enjoyable; as well as receiving the award, it also gave us an excellent opportunity to meet and exchange views on the industry with friends and colleagues.”

IBC HOUSE ADVERT

30/1/13

10:51 am

Page 1

THE ONE AND ONLY From April 2013, Bathroom Journal will be published with its sister title Kitchen Journal as an unbeatable, one-stop bimonthly source of information for the kitchen and bathroom industries.

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To make sure you receive your copy Call now on 01502

517115 Email circ@bathroomjournal.co.uk Or order online at www.bathroomjournal.co.uk kitchen journal and bathroom journal are published by Craftsman Publishing Co Ltd, 11 Surrey Street, Lowestoft NR32 1LJ. Tel: 01502 517115 • Fax: 01502 517117 • Email: info@craftsmanpublishing.co.uk • Web: www.craftsmanpublishing.co.uk

BATHROOM JOURNAL FEBRUARY 2013

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journal

bathroom l 2008

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april 2001

bathroom Journal

bathroom bathroom journal

C4 BACK FEB13

october 2003

FEBRUARY 2013

What’s Hot from KBB2008 k to the future Twyford

tunning new ooks from Simas

er Showering Save water with a shower

us new ideas, new products and more

what to see at expo come with us to ish 2001 magic from mettlach - v&b does it again talking italian - flaminia, galassia and fratelli rossi plus: accessories, pumps and pressure, lighting

Big Plans at Crosswater SHOWERLUX RETURNS

tap into profit with the latest brassware how to sell the feelgood factor • great ideas for walls n e w p r o d u c t s, b u s i n e s s n e w s a n d m o r e

Plus: lighting, compact furniture, accessorie and new products