BJ Feb 2012

C1 - COVER FEB 12

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journal

bathroom FEBRUARY 2012

New ideas from Pelipal

Shower Sensations Claygate invests in training

What to see at KBB2012

Plus new ideas, new products and more

Utopia - Display 80off v3a:NMBS advert - Utopia

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AWA Bathrooms Limited Sales 08453 90 90 90 sales@awabathrooms.co.uk

DISPLAYS NOW AVAILABLE Ask your Area Sales Manager for more details

Visit our team is at KBB and view thn stunning collectio ch From 4th-7th Mar EC N Birmingham Stand D92

Atlas House Stratton Business Park Montgomery Way Biggleswade Bedfordshire SG18 8UB Telephone 08453 909090 Fax 08453 909091 Email sales@awabathrooms.co.uk REGISTER ON OUR NEW WEBSITE

www.awabathroomstoday.co.uk

01 - Contents

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contents 2 3 6 Pelipal®

Primadonna by – bathroom furniture that takes centre stage. Come and see us at KBB2012, Hall 20, Stand E100. www.pelipal.de www.inhouseuk.net

editor: Jan Orchard email: Jan@BathroomJournal.co.uk publication manager: Paul Bray email: Paul@BathroomJournal.co.uk design: Stuart Sneddon email: Stuart@BathroomJournal.co.uk circulation: Jennifer Sims email: Circ@BathroomJournal.co.uk Tel: 01502 517115 Fax: 01502 517117

Please note: points of view expressed in articles by contributing writers and in advertisements included in Bathroom Journal do not necessarily represent those of the publishers. While every effort is made to ensure the accuracy of information contained in Bathroom Journal, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral and intellectual property rights, reserved.

COPYRIGHT: No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written consent of the publishers.

Copyright CPC Ltd, 2012.

ISSN 1366-946X Readers should note that a charge may have been made by the publishers to cover the cost of reproducing some colour photographs in this publication.

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origination: CPC Ltd printing: Swallowtail, Taverham Road, Norwich NR8 6RL published by: CPC Ltd, Napier House, 11 Surrey St, Lowestoft, Suffolk, NR32 1LJ, England

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LORNA ON ...

Lorna Fellowes of Triton looks at replacement electric showers.

EDITOR’S CHOICE WHAT TO SEE @ KBB2012 News from the big show.

PELIPAL @ KBB2012 RAK @ KBB2012 NEW FROM SHADES Latest bathroom furniture products.

NEW LOOKS FROM MONTROSE Storage bath panels, new finishes and upcoming additions for 2012.

IDEAL BATHROOMS A brand new promotion for 2012 and a look back at the 30th anniversary.

CLAYGATE INVESTS IN TRAINING Claygate has opened a brand new showroom and training centre.

MADE IN BRITAIN Impulse bucks the trend by making sanitaryware in the UK. SHOWER FORECAST Is there still room for growth in showering?

ACCESS ALL AREAS Accessible showering brings benefits for all ages. Matki has a great selection of designs that combine good looks with ease of use.

THIS SPORTING LIFE Mira is transforming its best selling Sport electric shower range with a new generation of innovation packed products.

THE SOFT OPTION We’re all familiar with soft close on furniture and WC seats – but now Hüppe has extended the idea to shower enclosures.

BUSINESS NEWS

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replacement shower solutions The replacement market currently accounts for around 64 percent of the 1.3 million electric showers sold every year.

These statistics coupled with the “don’t move, improve” ethos recently adopted by home owners signals that the market will be even stronger in 2012, signalling a great opportunity for bathroom retailers, says Lorna Fellowes, MD Triton Showers.

Triton T80Z Fast-Fit in Chrome.

"

Swing-Fit is uniquely available in T80Z Fast-Fit.

2 • BATHROOM JOURNAL FEBRUARY 2012

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hen replacing an electric shower, adjustments to the existing connections and pipework need to be considered as they could increase installation time and cause complications.

In addition, the footprint of the existing shower and the potential damage to existing tiles and décor need to be taken into account. Due to the increase in demand for replacement electric showers, customers are seeking showering solutions with the ability to solve any problems that may be encountered and that reduce the need to refurbish the bathroom walls.

“In response to these new demands and to solve issues associated with replacement, Triton has boosted its best selling T80 electric shower range with the introduction of the new T80Z Fast-Fit – the ultimate replacement shower. The T80Z has the ability to solve almost every connection problem for any replacement or new installation, ensures a speedy fit and a neat finish every time – even when replacing competitor models – giving you confidence to offer the product as the ultimate solution for any electric shower replacement.

“Electrical issues when replacing a shower can be tackled easily with Triton’s revolutionary new Swing-Fit™ terminal block, which makes the T80Z Fast-Fit shower simple to wire regardless of cable positioning. Installation flexibility is further extended by Triton’s unique 180o fully reversible SwivelFit™ water inlet that provides more entry points than any other electric shower on the market.”

Available in popular Chrome and White in 7.5kW to 10.5kW models, the T80Z Fast-Fit will suit any style and power requirements, plus an 8.5kW white Eco model will help the homeowner to cut water usage. Recessed controls, power on illumination and a low water pressure indicator offer added appeal for the end user, while the size and shape of the unit also means it can be positioned neatly over existing holes, ensuring an attractive finish every time. The T80Z Fast-Fit is available with a five year guarantee and is covered by Triton's rapid replenishment service if parts are ordered before 5pm - for further information visit www.tritonshowers.co.uk

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Bathing beauty Complementing the soft curves and flowing lines of Galassia Meg 11 sanitaryware, this freestanding bath measures 1880mm long by 880mm wide and has rolled edges that curve upwards at each end for bather comfort, yet provide easy access in the centre. The Meg 11 freestanding bath features a central pop up waste and is a one piece construction in Pietraluce, a tough and rigid compound of hydrated aluminium, titanium dioxide and polyester resin, which has a high gloss finish. It is easy to clean, stain resistant and non flammable. The bath is available in high gloss black or white.

0113 239 4447 www.ceramicagalassia.it

editor's choice Ideal Bathrooms now has a premium brand strategy to complement its strength in the mid market. The luxury portfolio is spearheaded by top brands Villeroy & Boch and Bette. To meet the extra stockholding needed to serve this sector, Ideal Bathrooms has invested in an additional 25,000 sq.ft warehouse. “By adding really exclusive luxury bathrooms to our existing portfolio we are able to offer our quality service to retailers in the most affluent areas of the country who have previously not been able to obtain these ranges from us,” says Commercial Director Danielle Lillis. ”At the same time we are giving other brand partners the opportunity to access those showrooms where they may have had little presence through us. Existing retail customers can now offer a wide range of options to attract new customer potential by featuring products they could not previously acquire.”

0800 634 2600 www.idealbathrooms.com

Ideal Bathrooms has added back to wall and wall hung products to its Eternity range under the Essential by Ideal brand. This competitive collection has been very popular with Ideal’s customers and includes classic, square and round basin styles with classic and square WC options. The range has been designed so that all elements are interchangeable. The Essential by Ideal collection also includes baths, shower baths, bath screens, taps and mixers, towel warmers, mirrors, accessories and furniture. Products are available on a next day delivery service. Customer support includes SuperTrade special offers, the Big Book of Displays to simplify showroom display selection, consumer brochures and the Create Your Ideal Bathroom showroom sales aid.

0800 634 2600 www.idealbathrooms.com

SORRY……

In our last issue we accidentally gave the wrong website address for VitrA. It should be www.vitra.co.uk

The recent hospital pseudomonas outbreak that caused the death of three babies in a Belfast hospital was eventually traced back to taps.

Conscious of the way infections are transferred by touch Pegler Yorkshire has developed taps made using Antimicrobial Copper for the healthcare market. The taps carry the Antimicrobial Copper Cu+ mark which signifies that the products are continuously capable of killing pathogenic microbes even between cleans. Pegler is the first company in the Uk to launch a product of this type. The taps are featured in the new Hospital brochure available from Pegler. The brochure also features TMV products that deliver water at safe temperature and prevent the spread of legionella.

0844 243 4400 www.pegleryorkshire.co.uk

BAL Rapidset Flexible is designed for total immersion areas and leaves tiles ready for grouting in just three hours. It can be used with ceramic, porcelain and natural stone tiles, including travertine. It is suitable for both walls and floors and can be used on a variety of surfaces including flooring grade asphalt, concrete, existing unglazed tiling, overlaid timber (min 15mm deep), plaster and plasterboard. It is available in 10 and 20kg sacks in white or grey and is easy to mix.

01782 591100 www.bal-adhesives.co.uk

BATHROOM JOURNAL FEBRUARY 2012 • 3

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The new SoftMood collection of ceramics and furniture from Ideal Standard follows the trend towards organic and round shapes.

The ceramics were designed by Franco Bertoli and the range includes hand wash basins, vanities, pedestal and semi pedestal basins as well as semi countertop and vessel versions. There are three WC options - close coupled, back to wall and wall hung, along with a choice of floor standing and wall hung bidets.

The furniture collection comes from the creative brains at Artefakt. There are various models of basin, drawer and storage units, all with push to open doors and drawers. Units are available in four finishes including Walnut. To complement the furniture and ceramics there is a comprehensive mirror and accessory range.

Options include LED lighting, mirrored cabinets with full storage capacity. All mirrors (with the exception of the guest solution) have an anti steam/fog system. Accessories are in frosted glass with a chrome finish.

01482 346 461 www.ideal-standard.co.uk

editor's choice Mereway Bathrooms has added a Graphite Gloss door finish to its Infinity range.

Graphite Gloss is available on the Adriatic slab door and there are matching cabinets. The finish can be combined with any other colour in the Infinity range or with one of 11 carcase options.

0800 028 4466 www.merewaybathrooms.co.uk

Minimalist Cube is the latest addition to the modular furniture collection from Ellis Furniture. Cube is a 600mm single drawer unit with a chrome bracket that can be configured in a variety of ways to maximise space. The industrial chrome bracket creates cutting edge style when combined with finishes such as Ikon Gloss Black and Gloss Olivewood and a composite worktop in Ice Stone. The Cube range can be made to order in seven different styles and 17 individual finishes. Clever storage solutions and a wide range of handle choices plus coordinating worktops in wood, marble, composite, glass and laminate mean Cube can be designed to suit any bathroom.

01484 514212 www.ellisfurniture.co.uk

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Heart of oak…..

Nova furniture by Miller from Sweden is made using seasoned oak from ecologically managed, sustainable plantations. This totally natural range uses no chemicals or glues – just a bio friendly waterproof clear lacquer and is craftsman made.

01844 264800 www.millerbathrooms.co.uk

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BAL White Star is the ideal ready mixed tile adhesive for internal walls. Ready to use, it is easy to apply and is non slip so battens are not needed. It is available in 2.5,5 and 10 litre tubs and can be used for any indoor application. BAL White Star offers a good bond strength with a variety of ceramic wall tiles and mosaics including natural coloured lighter stone.

Although not recommended for porcelain, it does have the flexibility for use with backgrounds subject to limited movement or vibration. It can be used on plaster, plasterboard, cement/sand render, existing ceramic tiles, some painted surfaces, tile backer board and timber if the surface is prepared correctly.

01782 591100 www.bal-adhesives.co.uk

editor's choice A touch of the Downton’s It might be the Downton effect that has caused a surge of interest in period basins and stands – whatever the cause, Imperial Bathrooms is ready with an elegant new range for the Westminster collection. Eos and Jet incorporate the Westminster 685mm slab basin. Eos has chrome legs and Jet has chrome and wenge legs. Both are available with white or black basins and one, two or three tap hole options. An eye catching decorative chrome front panel accentuates the detailing on the basin.

0870 6061623 www.imperial-bathrooms.com

New Delta and Swirl basins from HiB are made in mineral marble. Delta (40cm) and Swirl (50cm) are available wall hung with attractive chrome rails or fitted to storage. New Solo designer furniture from HB is designed to work with the two basins. Both basins are finished in a high quality gel coat.

020 8441 0352 www.hib.co.uk A bold X design makes the Xcite radiator from Hudson Reed an eye catching feature anywhere in the home. It is available in high gloss black, high gloss silver and anthracite finishes and is 1775 mm high and 450mm wide. Towels can be hung between the vertical tubes. Heating outputs are up to 2866 Btu/hr.

01282 418000 www.hudsonreed.com

BAL Microflex is the perfect grout for walls where there is a risk that black mould might form. The grout includes Microban patented anti bacterial technology, which inhibits the growth of potentially harmful bacteria. BAL Microflex can be used on interior and exterior walls in dry and wet areas for joints from 2-5mm wide. It is resistant to both water and frost and comes in ebony, ivory and white.

01782 591100 www.bal-adhesives.co.uk

BATHROOM JOURNAL FEBRUARY 2012 • 5

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KBB2012

Don’t miss the Geberit stand for ingenious plumbing solutions.

Beautiful Porcel-Thin™ tiles from Red Dot.

NEED TO KNOW When is it? 4th-7th March, NEC Birmingham.

Tickets? Register for free entry at www.kbb.co.uk Who will be there? See the full exhibitor list at www.kbb.co.uk

Stylish and elegant bathroom furniture solutions can be seen at Pelipal.

Hotels? See www.booking.com for up to date availability, often with no upfront charges.

kbb2012 What to see and how to get tickets for the show.

Look out for clever design ideas from Eco Bathrooms.

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Special events? Special events at the show include retail masterclasses, and Contract Spaces examining opportunities in the contract/developer sector.

lthough thinner on the bathroom side than previously, KBB2012 is still well worth a visit.

Companies that will be showing new products include Crosswater, Decotec, Eco Bathrooms, Geberit, HiB, Kaldewei, Marmite AB, Miller from Sweden, Pelipal, Pegler Yorkshire, Pura Bathrooms, Stonearth and Twyford.

In addition to product stands the show will also include inspiring new features to help you to maximise business in the year ahead. A new area developed for 2012 is Contract Spaces – The Specifiers Zone that will explore the future of this sector. A series of bathroom and kitchen installations will be on display. Kaldewei is just one of the brands that will present its vision for the future within this section.

The Heart of Relaxation presents the ultimate luxury bathroom experience and is not to be missed if you are looking for upmarket ideas.

The latest trends and innovations from the industry will be discussed during the Design Seminars. The session on Universal Access, presented by renowned designer Robin Levien and on Global Local Bathroom Design by Marc Viardot, Head of Product Design at Laufen, will be especially popular so book up early if you want to attend.

Above all, KBB Birmingham presents a unique opportunity to catch up and network with friends and colleagues old and new. For daily show news and updates follow KBB Birmingham on Twitter@kbbnews.

The Source kbb Birmingham. 27 Years Young and as Fresh as Ever Organised by:

kbb12Ad_A4.indd 1

4-7TH MARCH 2012 NEC BIRMINGHAM WWW.KBB.CO.UK

In association with:

19/10/2011 11:26

06-09 - KBB

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KBB2012 Showerwall waterproof wall panelling is being relaunched with a major design SHOWERWALL update. At the show Showerwall will be partnered with the Essentials bathroom Hall 20 range on a 90sq.m stand. There are nine new colours, boosting the total to 33 Stand B80 designs. The new colours respond to the ongoing fashion for natural stone effects and metallics. New designs include Mocca Marble, Bianco Carrera, Mineral Oxide and contemporary neutrals in Almond, Stone and Bianco featuring an innovative Shimmer texture that gives the laminate a translucent wet look. There is also a major overhaul for the retailer merchandising package with new photography, a lifestyle product brochure, swatches and display stand graphics.

Showerwall panels come in a choice of sizes, are 100 percent waterproof, FSC certified and available nationwide ex stock from distributors.

0845 604 7334 www.showerwall.co.uk

RAK CERAMICS Hall 20 RAK Ceramics will have a Stand E95 large 112sq.m stand which will feature the new rimless WC range (see page 12 for more details), bathroom collections including Opulence, Summit, Infinity, Compact and Credenza, new tile collections, porcelain slabs and fireclay kitchen sinks.

01730 237850 www.rakceramics.co.uk

kbb2012 preview

AEON Hall 19 Stand G92

Aeon will be showing new stainless steel and designer radiators. One of the new designs is Tubo, a stainless steel towel rail that features pairs of chunky horizontal rails with a large surface area. Tubo’s tube in tube construction means that it has low water content and excellent energy efficiency. It is available with a mirror or matt finish.

01908 271155 www.aeon.uk.com

BUSHBOARD Hall 18 Stand M90 HIB Hall 20 As always the HiB Stand D90 stand will be packed with new products. These will include the latest aluminium cabinets and illuminated and non illuminated mirrors.

HiB will also be launching a range of fully compliant ventilation for the bathroom and some new concepts in LED lighting. Also new for the exhibition is Solo furniture for smaller spaces.

020 8441 0352 www.hib.co.uk 8 • BATHROOM JOURNAL FEBRUARY 2012

Bushboard’s Nuance range includes waterproof panels, work surfaces and upstands, bringing retailers the benefits of a extrusion free system that is 100 percent waterproof. There is a choice of 33 laminates and five solid surfaces in the Nuance range in a wide selection of decors including granite, stone and marble effects, prints and neutrals. Nuance is easy to install thanks to prefabricated components that offer a choice of five panel and worktop sizes. Bushboard offers a postformed edge on its panels and the BB moisture curing adhesive system offers a professional finish for joining. Nuance comes with a 15 year warranty and retailers can benefit from an extensive POS support package, display deals and free product and installation training.

01933 233 272 www.bushboard.co.uk

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KBB2012 On show at Pegler Yorkshire will be two new additions to the Francis Pegler portfolio. Also on the stand will be a Plumbing Technology Area showing fittings and heating products. “This area will allow us to show visitors just where our products sit within a water flow system,” says Marketing Director Phil Jackson. The new tap ranges will include Adorn, Stanza and an extension of the Strata range.

0844 243 4400 PEGLER www.pegleryorkshire.co.uk

kbb2012 preview

YORKSHIRE Hall 20 Stand E10

BOHLE Visitors to the Bohle stand will be able to see a selection of Hall 20 exciting products including new glass surface protection that is Stand E36 ideal for shower enclosures. BriteGuard can be used on both smooth and textured glass – find out more at www.briteguard.com.

Bohle is well known for its fittings for shower enclosures. The popular Bilbao and Barcelona designs are just two of the hinges that will be on the stand alongside a selection of handles and knobs.

0161 342 1100

BATHROOM JOURNAL FEBRUARY 2012 • 9

10 - Pelipal

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KBB2012

Hall 20 Stand E100

Leonardo will make its UK debut at the show. This range of high end furniture is available in three different options. There is a cross grain decor in walnut or grey; and glass fronts in Opti-white, anthracite, blue and white as well as high gloss doors in white and anthracite. Right at the top of the range are glass doors with a horizontal line.

Basins are available in mineral marble and glass in Opti-white or Black.

Pelipal®, one of Europe’s leading bathroom furniture manufacturers, is attending KBB for the first time.

pelipal @ kbb2012 Back to wall is important to UK bathroom retailers.

Pelipal has developed this made to measure range especially for the UK and has useful features such as easy access to the cistern, integrated LED lighting and mirrors and an integrated toilet roll holder. The range will be available in ten laminates from wood effects through to colours.

Curvy fronts, soft close and a stunning high gloss finish make wall hung Primadonna a glamorous choice for a luxury bathroom. The shaped polished chrome handles are the perfect partner for grained dark wood effect finishes.

New ranges such as Bani and Talea will be on show for the first time. Talea, shown here, features integrated LED lighting that softens the contemporary lines of the furniture. Talea is a modern geometric range in high gloss lacquer and offers many different options for creative bathroom design.

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Pelipal® offers well designed, high quality German made furniture to suit all bathrooms. The furniture is exclusively available in the UK through InHouse. MD Wayne Dance says that his company has been working with Pelipal since the end of 2010, presenting the furniture to independent bathroom showrooms. “KBB provides us with a unique opportunity to showcase Pelipal’s range of bathroom furniture. We are also delighted to announce the launch of Leonardo to the UK market and Pelipal’s specially designed range of back to wall furniture, which has been designed specifically for the UK market in consultation with our UK retailers. We are delighted to be at KBB with Pelipal and welcome all visitors to our stand to see this fantastic furniture for themselves. We believe it will be a great exhibition for us all.”

Pelipal® bathroom furniture is available in the UK through InHouse Inspired Room Design on 01661 842304, www.inhouseuk.net InhouseHeadqtrs@aol.com www.inhousecaribbean.com

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KBB2012

Hall 20 Stand E95

Elegant White Smoke is one of four new tile ranges that can be seen on the 112sq.m stand. Also on show will be the Classic Series, an on trend concrete look and Earthstone.

rak @ kbb2012 RAK Ceramics will be showing a series of innovations at KBB2012 including the rimless WC range and four new tile ranges.

Lounge porcelain slabs and floor tiles will be on show. Lounge Listellos is a new series of glass and porcelain decorative borders.

All main product range roomsets will be sited around a central hospitality area. Bathroom collections on display will include Series 600, Metropolitan, Opulence (shown here), Infinity, Summit, Credenza and the Compact range, as well as RJA bathroom collections.

Visitors will be able to see how RAK’s porcelain slabs can be used for worktops, bath and basin surrounds and wall cappings. A model staircase clad in porcelain will demonstrate the durability of the material.

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he RAK Rimless range will be featured on the stand. Part of the Compact bathroom selection, rimless includes six WCs, which feature a small footprint, contemporary styling and a rimless design.

On flushing, water is fired from three separate jets, ensuring that the whole surface of the pan is flushed both vertically and horizontally. As there is no rim where germs can collect, the need to direct cleaning products under hidden channels is eliminated, improving hygiene levels. In addition to standard format pans, rimless is available in three extended projections for wheelchair users, in back to wall, close coupled and wall hung designs.

Additional product features include comfort height levels, compliance with the Department of Health’s HTM64 Standard and a new eco friendly revised trap design and modified Geberit cistern fitting that will feature on RAK WCs. This reduces flushing volume by 33.5 percent to 4/2.5 litres. All models throughout the range have a soft close wrap over seat or for specific HTM64 applications, a heavyweight seat. Compact close coupled hands free options are also available that feature Cistermiser sensor controlled water management systems, as well as models with hidden cisterns and support mechanisms.

Established in 1991, RAK Ceramics is the world’s largest manufacturer of ceramic and porcelain tiles. Its range also includes ceramic sinks, sanitaryware, brassware and acrylic baths with products currently exported to more than 150 countries.

01730 237850 info@rakceramics.co.uk www.rakceramics.co.uk

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Solid timber is enjoying a revival in the bathroom furniture market. Rovigo is a Shaker style 22mm oak door designed to sit on the Lissa oak cabinet.

The furniture is made using glue and dowel construction and has 15mm solid backs. The range includes a good selection of unit sizes and Shades has now introduced a new range of affordable solid surfaces and handles to add a touch of luxury.

Shades Bathrooms has introduced a selection of new products for 2012.

new from shades Left: The Aspen bathroom range has versatile flat-fronted high-gloss doors offering flexibility and complete design freedom. High gloss finishes available are White, Ivory and Black with cabinet options in Matt White, Gloss White and Driftwood.

Right: Torino in Driftwood has horizontal styling and stunning textured doors, and is available with a matching cabinet. This range is the perfect choice for a consumer who wants a light contemporary look in a wood effect

TOP TRENDS

● Curves will start to appear in bathrooms as well as in kitchens. ● Neutral tones will be key as customers seek style that will not date. Look out for white, cream and Mussel. ● A combination of complementary unit types and colours is predicted to be big with natural woods and gloss white a winning choice for the bathroom. ● Modular furniture is the on trend solution for contemporary and smaller bathrooms.

01937 842394 www.moores.co.uk

Left: Inspired by European bathrooms, wall hung Lonigo furniture is finished in white gloss and is available with slab or curved handleless doors. Cabinet choices include Gloss White.

BATHROOM JOURNAL FEBRUARY 2012 • 13

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New S Line curved units add shape and interest to any bathroom design.

new looks from montrose Curves and new finishes are just some of the latest product introductions from Montrose.

M

oving into new product areas means that Montrose can provide dealers with one of the most comprehensive bathroom furniture ranges available. Managing Director David Marchant says that the Montrose range offers an opportunity to secure new business: “New products create interest and excitement for the end consumer, the dealer and ourselves. New displays are an important progression in any quality showroom. They quickly become a focal point, consumers love to see new items and sales staff love having something fresh and new to show them. While it is tempting to cut investment in this area in these difficult trading times, this caution must be balanced with the need to stimulate potential interest and ultimately sales.”

Montrose are really excited about the potential for dealers in the new product launches.

Curved units change the dynamics of a room, the textured finish provides a touch sensation and the new gloss finishes keep the range fresh. All of the new products are shown in a brand new brochure and give dealers a fantastic start to 2012. There’s more to come this year from Montrose, giving dealers even more opportunities.

For more information or to become a Montrose dealer, call 01268 476800, or visit their website at www.montrosefurniture.co.uk

COMING UP IN 2012 Last year saw many new introductions from Montrose Furniture with developments in the product portfolio including Gelcast basin and unit ranges, a new brochure, new finishes and more.

New additions for 2012 provide retailers with an even broader product offer and include: ● New finishes – Argento Beech, Scandinavian Fir, textured Hi Gloss Anthracite, Hi Gloss Blue Sky and Hi Gloss Wenge. ● New curved units – D Line, S Line and base and wall end units. ● New storage bath panels for standard and offset baths. ● New Neostone solid surface worktops in Copper, Galaxy Honey, Ice and Lava finishes. ● New LED lighting – Arezzo, Deva, Grace, Rimini and two plinth lighting sets. ● New additions in Dupont Corian, Gelcast basin unit, modular space and full depth, fitted furniture and new handle ranges.

Far left & centre: The 1700 storage bath panel, open and closed.

Left: The Gelcast basin and units in Hi Gloss Anthracite.

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Montrose BJ Jan12:Layout 1

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in s pirationa l bathroom fu rn iture

bathroom furniture is our business MONTROSE FURNITURE LTD: Head Office & Factory, Paycocke Road, Basildon, Essex SS14 3NW Tel: 01268 476800 Fax: 01268 476808 enquiries@montrosefurniture.co.uk www.montrosefurniture.co.uk

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Special events will be running throughout the year with some really fabulous prizes on offer.

News of 'An Ideal World', an exciting new campaign for 2012.

an ideal world I

deal Bathrooms are launching a new high impact campaign, which will run throughout 2012. Following on from the huge success of their 30th anniversary celebrations in 2011, the new promotion is run along similar lines. Entitled ‘An Ideal World,’ the campaign endorses the global status of Ideal Bathrooms brand portfolio and gives customers the chance to win some highly desirable prizes.

Monthly VIP prizes sponsored by key suppliers include tickets for some fantastic sporting events and imaginative, luxury holiday weekends to locations appropriate to suppliers’ locations around the world. In addition instant win scratch cards, which feature a variety of prizes, will be delivered with every order of that month’s featured supplier’s products.

‘An Ideal World’ develops the proven format of last year’s highly successful 30th anniversary celebrations which were instrumental in maintaining Ideal Bathrooms position as the number one national bathroom distributor in the UK. A key feature of the campaign is to raise at least £20,000 for the company’s 2012 charity – Barnardo’s – with 25p donated by Ideal Bathrooms for every delivery made of the

16 • BATHROOM JOURNAL FEBRUARY 2012

sponsor of the month’s products, together with proceeds from a host of other charity activities organised by Ideal Bathrooms staff.

The new campaign promotes the heritage, product excellence and global nature of Ideal Bathrooms key supplier partners alongside the importance of distribution in bringing customers the best products from around the world. In particular it will highlight Ideal Bathrooms strengths in distribution and their next day delivery service, together with its commitment to excellence of customer service.

Full details will be circulated to all Ideal Bathrooms customers in the form of ‘An Ideal World’ 2012 wall calendar and/or a desk version and planner. It is an amazing campaign which will attract the interests of bathroom retailers throughout the country and will further reinforce Ideal Bathrooms leading position in bathroom distribution and will undoubtedly give its customers plenty to look forward to during 2012.

0800 634 2600 www.anidealworld.info

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Our fabulous 30th Ideal Bathrooms celebrated its milestone 30th year and raised £40,000 for Help the Hospices.

Above: Ideal Bathrooms present the £40,000 cheque to Help the Hospices.

ALL ABOUT IDEAL BATHROOMS Established in 1981, Ideal Bathrooms is now the UK’s leading specialist distributor of bathroom products. The business is focused on delivering a fast, efficient and reliable service to retailers and plumbers’ merchants.

"W

hat a year it has been for us," says Ideal Bathrooms Managing Director John Bagshaw. "We feel that our celebrations have strengthened relationships with our customers the length and breadth of the nation. It has also further developed our rapport with our supplier partners who have so enthusiastically supported and sponsored our anniversary promotion and, at the same time, highlighted their own brands with the retail sector. So far during the year we have generated a fantastic £40,000 towards our charity for 2011 'Help the Hospices' and the contributions are still coming in. There’s still time for anyone who feels they would like to help such a worthwhile cause; if you would like to donate you can go online to www.justgiving.com/Ideal-Bathrooms or you can send in a cheque to our Head Office in Milton Keynes.

"Ideal Bathrooms would like to say a huge thank you to all our customers and suppliers for their superb support throughout the year which has been fundamental in helping Ideal Bathrooms grow its market share despite the difficult trading conditions."

The head office in Milton Keynes.

BATHROOM JOURNAL FEBRUARY 2012 • 17

18-19 - Claygate

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Joint Managing Directors Andrew and Mel Streek cut the ribbon for the official opening of the new training facility. “This new facility will benefit our customers by having a sharper liaison with our sales team and hopefully we will benefit from increased sales,” says Andrew Streek. Joint MD Mel Streek feels that the facility will also be a big help to the customer services team: “If a customer contacts us saying that they have a problem with a product, our customer services team can now go over to the training room and have a look at the product. They can now see what the customer is referring to and understand what the problem is.” The Training Room will host bi-monthly courses to refresh sales and customer service teams and customers.

Merchant Trade customers can visit by appointment.

Times may well be tough but distributor Claygate is determined to buck the trend with a brand new £100,000 training facility and future plans for warehouse expansion.

claygate invests in

The sanitaryware and showering area is one of the largest sections of the Training Room. Having so many products on display means that staff can extend their product knowledge and offer better service to customers.

Andrew Streek takes a closer look at Elation furniture. Other brands available from Claygate include VitrA, Hudson Reed/Ultra, Roca, Aqualux, Cavalier, Lecico, Kaldewei and many more. Representatives visit regularly to ensure that staff are up to date on new products and range changes. Claygate stocks over 4,500 lines from 50 manufacturers and has a fleet of 30 vehicles, all with mobile phones and tracking technology. The company delivers to Southern England on a next day service and the West Country on a two day basis.

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Staff drink a toast to the new facility. The Training Room is a great benefit to warehouse staff as it gives them a chance to see what products look like out of the packaging. Planning permission has been granted to extend the warehouse, which will allow Claygate to hold more products and brands.

Hudson Reed products are displayed in depth. This is the Quadro Value and Infinity kit.

training

The entrance to the Training Room. Inside visitors and staff can take a closer look at over 100 different products.

More information: 01622 833633 www.claygate.co.uk BATHROOM JOURNAL FEBRUARY 2012 • 19

20 - Impulse

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David Leadley and Brian Standridge have joined Ours Sanitary Ware in Middlewich.

Ours Sanitary Ware will soon be manufacturing ceramic products in the UK.

The Zeto suite will be made in Middlewich.

made in britain P

roducts from Impulse Bathrooms first appeared on the UK market around 16 years ago and ever since has had to contend with the misconception that its Chinese manufacturing base automatically meant that the goods were of lower quality. “Nothing has been further from the truth as the company has always been managed by expatriate managers in a British management style and structure and made its products to British Standards – even having UK based CICS carry out the annual ISO9001:2008 Quality Assurance reviews for ISO accreditation,” says Gary Hawkins, Impulse Bathrooms General Manager in the UK. In a major development for the British bathroom industry, this is all changing and Impulse Bathrooms ceramic products will be manufactured in Britain. Reversing the recent trend of industry to shut the doors on UK manufacture and move production to the Far East , Impulse Bathrooms sister company Ours Sanitary Ware recently acquired the long established former Ideal Standard works in Middlewich – including the ceramic plant and equipment.

Bathroom group Managing Director Jan Klomp explains the rationale behind the acquisition of the UK facilities. “Local for local is the principle,” he says. “The UK factory will be making all Impulse Bathrooms products in a matter of weeks. We will also be producing at Middlewich to meet the needs for our products from Europe and America. The Chinese factory will continue but will supply the local market in China, Australia and the Pacific rim. We have conducted indepth analyses of production, transport and fuel costs and proved beyond any doubt that Middlewich manufacture for the UK is equally

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economical. There is no cost benefit anymore in producing and shipping from far distant countries. The Middlewich plant certainly has the ability and experience to produce the more difficult designs which we will be developing to meet new style requirements for the UK consumer.”

Since this acquisition, Ours Sanitary Ware has recruited a considerable number of the previous management team and many of the highly skilled casters and ceramics operatives. In addition, other skilled labour has become available as a result of the cessation of production at Twyfords Alsager site.

Names the industry knows well and respects have joined the Ours team including stalwarts Brian Standbridge, David Leadley and Brian Keeley.

For Impulse Bathrooms this means easier communications, speedier deliveries, greater flexibility and rapid response. “Stockholding has been built up in the UK in order to try to ensure a seamless changeover. Trials of the majority of Impulse Bathrooms products have been completed and have gone completely to plan and the remainder are ongoing,” adds Gary Hawkins. “We are very confident of a smooth transition which customers simply will not feel. What we can also be equally certain about is that our customer service ethos will be maintained and even improved as we now have the support of a locally based manufacturing and service operation – well proven for its quality and attentiveness.”

0121 328 6824 www.impulsebathrooms.com

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Legacy is a new affordably priced collection from Showerlux.

02476 639400 www.showerlux.co.uk

The Sculptures corner panel with concealed profile is designed so that the profile is completely recessed into the wall and only the glass is visible – so it seems to float. There is also a slimline exposed version of this profile. Both versions of the wetroom panel are made using 10mm toughened safety glass and are 1950mm high. Widths available are 800, 900, 1000 and 1200mm.

01325 311318 www.roman-showers.com

showers forecast A

ccording to the latest report from AMA, the total market for shower equipment is valued at £438 million at manufacturers selling prices in 2011. This represents a moderate increase when compared to the market size in 2010 and reflects the continuing fragility of the UK economy. Forecasts indicate that the UK shower equipment market will return to modest growth in 2012-13 as consumer confidence and housebuilding levels gradually improve – although this does depend on the situation in Europe and on employment figures here in the UK. By 2015, the overall market value is forecast to be £500 million at MSP, which would represent an increase of around 14 percent compared to the estimated market size in 2011.

Despite the recent economic downturn, many sectors of the market are demonstrating product innovation, reflecting new development opportunities from the increasing impact of water and energy efficiency legislation.

Showering in the UK is approaching market saturation as around 86 percent of all UK households now have some sort of shower installation. As this market matures, there are greater levels of replacement purchases with many products designed specifically for retrofit purposes.

Product developments and improvements have focused on quality and design with a trend towards higher value products and contemporary, minimalist styles. Consumers are trading up, seeing a separate enclosure as more desirable than a shower over the bath and are more aware of products such as walk in showers and wetrooms.

Shower controls account for the greatest proportion of the market with 45 percent of the overall shower equipment market. Enclosures, screens and trays have grown their share of the market in recent years and now account for only a fraction less than the shower controls sector at 44 percent. Shower accessories account for the remaining 11 percent.

Many shower products are now designed specifically for retrofit purposes – there has been

Around 86 percent of British homes have a shower of some sort so is there still room for growth?

BATHROOM JOURNAL FEBRUARY 2012 • 21

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Right: The best selling Axor Starck shower collection has been extended to offer haute couture solutions for smaller bathrooms. A square overhead shower that measures just 24 by 24cm is now available in three versions and there is a multi function spout that can be used as a bath filler or as a massage jet for the shower.

01372 465655 www.hansgrohe.co.uk

Above & left: New lightweight composite trays from Lakes Bathrooms are a high volume, low cost alternative to traditional stone resin. The trays have a pattern of strength forming ribs that criss cross the underside, which is hollow to reduce weight. "SMC manufacturing is a superb process for highly repeatable, high volume products that is ideal for the bathroom market and for shower trays in particular," says MD Robin Craddock. The new SMC trays are all low profile and come with an easy plumb kit for raised installations. There is a choice of 12 sizes with prices starting at just £82 plus VAT for the 762mm square model.

01684 853870 www.lakesbathrooms.co.uk

showers forecast

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big interest in enclosures with the same size footprint as a bath from older consumers. Sales of replacement shower accessories such as hoses and handsets are also increasing year on year.

With the UK economic downturn, shower products installed in new housing has declined significantly in the last two to three years. This has particularly impacted on mixer control sales.

With the downturn in the housing market, householders have been seen to ‘improve don’t move’. Rather than going to the expense of extending their property, they are making the best use of existing space and are undertaking improvements such as minimalist bathroom refurbishments and the replacement of baths with wetroom areas.

The downturn in the UK economy has led to an increasing number of lower priced ‘entry level’ showers such as utility or contract mixers. Electric showers have also gained share during the downturn as they are perceived as relatively cheap to run and install as stored hot water is not required.

The number of showers installed in new houses will start to increase with some recovery in private housing starts evident as the UK economy stabilises. However, key factors such as mortgage availability and high deposit requirements are likely to continue to impact on the rate of recovery in the short term. Housing starts in the public sector are expected to decline as spending cuts and the removal of regional housebuilding targets impacts on social housing construction levels.

According to AMA the shower equipment market will continue to fragment and the number of own label products is likely to increase. Cheaper products sourced from abroad will continue to put pressure on prices. Manufacturers will need to increase brand recognition and create greater product differential by investing in more distinctive ‘added value’ designs.

Manufacturers are reacting to the market in two ways – either by going upmarket where there is still money or by introducing what the fashion trade calls a diffusion range – a big name

21-25 - Showers

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LOOK FOR THE LABEL Right: New from Aqata for 2012 is the Spectra SP500 Quintet design. It is available in 900 by 900 and 1200 by 900mm sizes and features clear seals between the glass and the hinges. The slim wall profiles in polished chrome benefit from fitter friendly concealed fixings and adjustment for out of true walls. The enclosure is suitable for tray and wet room installation. Aqata offers a wide range of thermostatic shower vales and shower enclosure accessories.

01455 896500 www.aqata.co.uk

Left: Aqata has launched a new frameless hinged door with an inline panel. The Spectra SP457 is the latest addition to the Spectra Collection and offers the perfect recess solution. The 1950mm high glass enclosure comes in a choice of 1000, 1100 and 1200mm widths and thanks to the frameless construction, the door meets the inline panel in a continuous span of 800mm toughened glass, giving a sleek, sophisticated look. The clean lines of the design are enhanced by polished chrome and cleverly concealed fixings for a seamless finish. The enclosure is fitter friendly and allows for 35mm adjustment for our of true walls. It is suitable for use with low level trays and for wetroom applications. It can be ordered with options ClearShield glass protection for easy cleaning.

01455 896500 www.aqata.co.uk

Here in the UK installers face the difficulty of dealing with many different water systems, thanks to our inheritance of traditional low pressure combined with the growing number of unvented and combi boiler systems. It all makes choosing the right shower a minefield as what suits one system will not always perform satisfactorily on another. A hand shower developed for low pressure can use a lot of water at high pressure while one developed for high pressure may not work correctly at low pressure.

Croydex recognised this during the development of many of its latest hand showers and decided to introduce products that perform well at both high and low pressures. In addition the company has also developed products that can reduce water consumption by up to 50 percent but still offer good performance. Several Croydex hand sets are included in the BMA Water Efficient Product Labelling Scheme.

The BMA scheme provides easy access to a database of water and energy saving bathroom products. Seven Croydex shower handsets are included in it. Each of the handsets included in the database features the Croydex Eco function, a simple to fit device that is inserted into the handset or showerhead during installation and can be removed as required. It can be used in conjunction with most systems, including electric showers. Croydex handsets included in the Water Efficient Product Labelling Scheme include the Contour Maxi Single and Four Function, Profile Maxi Three and Four Function, Profile Medio Four Function, Solo Single Function and Tech Three Function.

Croydex Product Director Peter Pegden says that manufacturers must do their best to make sure products are available to fulfil the latest sustainability and water saving requirements. “To have the official approval of the WELP scheme on so many of our showering products is testament to the hard work we have put in at Croydex to ensure our products are as water efficient as possible without reducing the showering sensation.”

01264 365881 www.croydex.com

brand at a lower price. Showerlux has done this with the Legacy range – as MD Bob Bowler explains: “Moving forwards, the plan is to introduce a series of new products that are set to invigorate the company’s market leading range of shower enclosures and excite the market. The Legacy range gives our customers a high quality product at a more competitive price.”

Available in styles and sizes to suit every bathroom, Legacy includes quadrants and offsets, pivot doors, wide access bi fold and slider doors, 8mm glass wetroom panels and bath screens.

Products are easy to install and maintain. External installation means that there is no need to step on the tray when fitting the enclosure. Click out lower wheels with stainless steel bearings make cleaning easy. The range is made using 6mm toughened glass and all products feature GlassShield and have a ten year guarantee.

Wet room panels that can be installed either straight to the floor or used with a tray have been popular at the top end of the market – as Julian Pearson, Commercial Director at Roman confirms. “Minimalism is important at the top end of the market. Many of our customers want products where only the glass is visible and the metal profiles have been completely eliminated but installing a sheet of glass with no profiles is just not an option in many properties because the walls need to be perfectly vertical. That is why we have engineered a new profile that can be recessed into the wall so it appears that there is no framing. It was important for us to offer something as near frameless as possible for when all that is required is a quick retro fit so to suit this the exposed version of the profile was created."

Easy installation has been a driver for the shower market in the UK. By far the biggest reason for call backs is poor installation so manufacturers have gone out of their way to make fitting as easy and as foolproof as possible and are also offering training courses. Wet floors can be particularly tricky – if this is your interest it is worth knowing that Impey offers a very good one day training course that covers all aspects of installation.

Above: Manhattan offers a large selection of walk in wet rooms and wet room panels designed for easy fitting. This is the 1700 by 800mm walk in which is an ideal bath replacement product.

01282 605000 www.manhattanshowers.co.uk

BATHROOM JOURNAL FEBRUARY 2012 • 23

21-25 - Showers

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period pieces A modern enclosure does not always work in a traditional bathroom – here we have selected some products to complement classic schemes.

Above: Shower enclosure specialists Aqata offer a full bespoke service for awkward spaces and can also etch glass in a wide choice of standard designs or with a motif of the customer’s choice. Etching is charged per panel and price depends on the size of the enclosure. Aqata also supplies a selection of showers .A dedicated technical team is available to assist with the initial design brief and then provide expert advice every step of the way. Aqata can also arrange for an experienced engineer to carry out an accurate survey at the customer’s home and help make key decisions to ensure the best results. Price depends on the project.

01455 896500 www.aqata.co.uk

Below: The splendid freestanding Spittal all in one shower and enclosure from Drummonds takes its inspiration from a classic design of the 1920s and is reengineered for today’s bathrooms, with 21st Century plumbing and thermostatic controls. Water sprays out from four rainbars hidden in the frame and from the overhead rose. The tray is supplied primed ready to paint or can be supplied painted if wished. This shower needs a maximum pressure of 3 bar to operate effectively so a pump will probably be needed.

01428 609444 www.drummonds-uk.com

Above: Part of the classic Axor Carlton bathroom collection from Hansgrohe inspired by the chic grand hotels of the 1920s this showerpipe has a 240mm overhead rose and a hand shower with normal and soft spray modes. Operated by a thermostatic valve, the Carlton showerpipe is available in chrome and chrome and gold. Price from around £1812 for chrome and gold shown.

01372 465 655 www.hansgrohe.co.uk

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Above: Designed to reflect the glories of the Belle Epoque, Axor’s Montreux collection includes this elegant shower pipe which combines a 240mm fixed overhead shower with a versatile hand shower with normal and soft spray modes. Both are operated by a thermostatic valve. Available in chrome or a distinctive brushed or polished nickel finish.

01372 465 655 www.hansgrohe.co.uk

21-25 - Showers

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Left: Choose from a 6, 8 or 12in deluge head and enjoy a vigorous downpour from Mira’s Montpellier thermostatic shower. Montpellier also includes a hand shower operated by a diverter on the valve.

0844 571 0005 www.mirashowers.co.uk

Right: Inspired by a 19th century French original, La Cage from Catchpole & Rye is made entirely from brass pipe work. Standing at over 8 feet in height, it completely envelopes the user in a cage of perforated piping that allows water to hit the body from all sides.

01233 840840 www.crye.co.uk

period pieces Below: The dual control Antique thermostatic shower from Samuel Heath features an overhead drencher and a hand shower.

0121 772 2303 www.samuel-heath.com

Above: The Futori thermostatic shower from Aqualisa combines a classic 140cm drencher head with a contemporary wet stick hand shower. The drencher head swivels through 180 degrees.

01959 560010 www.aqualisa.co.uk

Above: This cleverly designed snail shaped walk in shower area is finished in mixed Quarry Mosaics from Burlington Stone with Broughton Moor wall and floor tiles. Quarry Mosaics are 12mm thick and cost £540 per square metre while the Broughton Moor wall and floor tiles are £111 per square metre, excluding delivery.

01229 889 661 www.burlingtonstone.co.uk

BATHROOM JOURNAL FEBRUARY 2012 • 25

26-27 - Matki

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The Boutique Walk-In is one of Matki’s most popular enclosures.

The range is available in a variety of sizes and installation types from recess and corner to three sided.

The shower control can be installed wherever it is most convenient. The high quality low profile shower tray is made from thicker than average acrylic with a Synthastone fill. It has a silicone free groove that holds the glass panels in place, offering a clean, maintenance free and secure fit. The enclosures have minimal framing and 8 and 10mm glass, giving a sense of light and space in the bathroom.

access all are Reaching into an enclosure to switch the shower on inevitably means being deluged by cold water – a problem that has been overcome by Matki with the dual control system. Shown here with the Curved WalkIn, the dual control system allows the user to adjust temperature and flow from both inside and outside the enclosure. Once the temperature is right, all the user has to do is step in and enjoy the shower.

The new EauZone Plus Wet Room Panel with Tray combines the style and simplicity of a wet room panel with the security of a low level tray. The panel acts as a neat divider between the shower and the main area of the bathroom, keeping splashes contained while maintaining the easy accessibility associated with wetrooms.

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26-27 - Matki

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Wet Room Panels can be fitted directly to a tiled, drained floor giving totally level, barrier free access. Two panels can be combined as shown here to achieve the functionality of an enclosure. The panels prevent the rest of the bathroom floor from becoming wet and slippery – which can be dangerous if there is an elderly or disabled person in the family – and maintain a feeling of space and light.

reas

Accessible showering brings benefits for all ages.

Matki has a great selection of designs that combine good looks with ease of use.

Brassware is often overlooked when it comes to accessible showering solutions but the choice is an important one, especially when it comes to ease of use and temperature safety. The most user friendly brassware is lever controlled as it is simple to use even with wet hands. Matki offers a large selection of lever operated brassware including the modern Blade collection.

The Blade single lever basin filler is solid brass with a polished chrome finish. The flat lever design makes it easy to turn on and off. It has a 110mm projection and is 150mm high, so is suitable for most basins. The Elixir Blade brassware assembly comes with a large deluge head, a water saving dual hand shower and a rail. Lever controls make operation easy. The hand shower has a special feature that allows water flow to be reduced to 11 litres per minute simply by turning the rose.

Customers who don’t want to invest in a tiled, drained floor but still need low access will welcome the Continental 30 tray. The tray is just 30mm high and is made from strong, durable, high quality injection acrylic. An antibacterial additive reduces the spread of mould and bacteria. Trays are available in a large selection of sizes and colours.

More information: 01454 322888 www.matki.co.uk BATHROOM JOURNAL FEBRUARY 2012 • 27

28-29 - Mira

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The Mira Sport thermostatic.

this sporting life M Mira is transforming its best selling Sport electric shower range with a new generation of innovation packed products.

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ira’s Sport electric shower range has been a big success ever since it was launched, accounting for one in eight of all electric showers sold in the UK and with total sales of over two million. Mira is now building on that success with the launch of a new generation of Sport electric showers.

There are four new products in the new Sport collection. These are the entry level Sport; Sport Thermostatic; Sport Multi-fit™ and Sport Max. All four new products have a slimline design with quality chrome detailing and new fittings such as a larger 110mm shower head with unique spray patterns.

There is a choice of 7.5kW, 9.0kW, 9.8kW and 10.8kW power options.

Mira has an impressive research and development budget, which is reflected in brand new features, added to the Multi-fit™ and Max models. If there was ever a case for saying an installer needs just one product on the van, Multi-fit™ is it. Mira says that Multi-

fit™ can be used to retrofit more showers than any other easy fit product on the market.

It reduces installation complexity and makes it easier for customers to upgrade. The Sport Multi-fit™ caters for electrical and water connections from the left or right which can be either rising, falling or rear feed. It has adjustable fittings within a larger footprint designed to cover screw holes from previous installations, so is an ideal replacement for 99 percent of all electric showers from Mira itself and many other suppliers.

The Sport Max has all the benefits common to the rest of the range but also includes Airboost™ technology. This increases the size of water droplets to give the feeling of a better and more powerful flow – without actually using any more water. Airboost™ works by pumping air into the water – a clever way to make water wetter without using more.

All of the showers in the collection feature

28-29 - Mira

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Products have a sleek modern design and are very easy to use. This is the Sport Airboost™.

The Mira Sport Max features Airboost™ technology.

The Sport with Multi-fit™ technology for easy installation.

new fittings, which enhance user perception of performance. Research has shown that shower users believe that performance comes from the head so size and style are critical. All products in the new range feature a 110mm diameter spray face with spray effects that include Rain, Rain+, Burst and Storm. To assist the fitter there are variable screw fixing centres that reduce fitting time by using existing screw holes or matching grout lines.

Height adjustment is an easy one handed operation controlled by a joystick.

This new generation of Sport electric showers also features tried and tested Mira Clearscale™, Sensi-Flo™ and Opti-Flo™ technologies. The Clearscale™ heating element system can reduce limescale by around 50 percent compared to ordinary shower heaters. As limescale is a problem for about 60 percent of UK homes, this is well worth considering. Sensi-Flo™ provides added user protection by preventing unsafe

hot water discharge in the event of a significant loss of cold water pressure.

Opti-Flo™ is Mira’s patented flow control technology. This provides best in class flow performance all the year round, even on hot summer days when some electric showers have to run at a lower flow rate to achieve a comfortable showering temperature. Phased shutdown reduces limescale and enhances safety while pressure stabilised temperature control ensures predictable and consistent showering time after time.

Mira is supporting stockists and installers with an eye catching integrated marketing campaign that represents a £1.75 million investment in driving both the Sport product and general brand awareness to the customer.

0844 571 5000 www.mirashowers.co.uk

The sprayhead delivers four invigorating effects.

BATHROOM JOURNAL FEBRUARY 2012 • 29

30 - Huppe

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D

Deisgn Pure sliders can be used to create a spacious showering area.

Soft close on doors adds a luxury touch.

the soft option We’re all familiar with soft close on furniture and WC seats – but now Hüppe has extended the idea to shower enclosures.

Design Elegance has a softer look.

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esign Pure and Design Elegance sliding door shower enclosures from Hüppe are now available with soft close. Soft Close is a new feature for shower enclosures and demonstrates Hüppe’s commitment to product development and innovation.

New ranges packed full of user friendly design features provide options in both the Pure and Elegance styles. Design Pure offers straight lines for an ultra modern look and feel while Design Elegance has more rounded forms, combining a freeform ambience with luxury. The range of configurations includes corner entry, walk ins, bath screens and quadrants and offers a fantastic opportunity to create innovative showering spaces.

New sliding door with soft close configurations include two panel sliders in widths from 900 to 1800mm as well as three or four panel sliders in 1600, 1700 and 1800mm widths to offer luxury size showering for larger homes and for bath replacement installations. Corner entry and sliding quadrant models are also included.

Design Pure and Elegance ranges are now available from Cooper Callas.

For more information contact your Hüppe or Cooper Callas representative or email infouk@hueppe.com

31-32 - Biz News

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New owner for B C Sanitan B C Sanitan’s fortunes change again as ownership moves into the hands of a new company. Sanitan was part of the package when Jacuzzi’s Newcastle-under-Lyme ceramics factory was sold to Mark Prince and Dave Tutton – ex MD and Marketing Directors of Jacuzzi. The company will be called Silverdale Bathrooms Ltd and will continue to be managed by the current ceramic production team.

Ceramic products have been made at Silverdale for nearly 30 years. Jacuzzi products will be manufactured under licence there.

Ceramic skills at the factory are very high and it is one of very few in Britain where hand finishing is still carried out. Mark Prince said he was delighted that the future had been secured for the factor: “Some of the potters who have worked at this site for many years have skills passed down from past generations and long may it continue while there is a market that requires these quality British made products.”

business matters CONGRATULATIONS

Lakes Bathrooms has moved to larger premises adjacent to the M5 in Tewkesbury. The new three acre site includes a showroom with the full range of products on display. MD Robin Craddock said that the great success of the Coastline Collection brought the need for more stockholding in order to keep to the 24/48 hour delivery promise across the UK.

Mereway celebrated 25 years in business with a special kitchen shaped cake. The company, which also makes bathroom furniture, is looking forward to another 25 successful years. Chairman and joint founder Bob Norris thanked the staff for their hard work and commitment.

Also celebrating was Abode Brassware, which was set up ten years ago by Darren Holliday.

Abode has become known for its innovative approach and good quality. The company will be launching new products at KBB2012.

Ideal Bathrooms remains optimistic about the future – despite gloomy forecasts. “Those with the right products at keen prices and with good service are continuing to bring in sales. Not every one has stopped spending and many consumers are realising that money in the bank is actually losing money in real terms,“ says Commercial Director Danielle Lillis. Customer support from the external sales team is an important element in business success for Ideal Bathrooms. The team is currently at its strongest ever with nine Area Sales Managers covering the UK and Channel Islands.

Now working alongside Sales Director Rob St Barbe is Richard Taylor, Retail Sales Director. He is well known in the industry having been with Ideal Standard for 23 years. He was responsible for overseeing the recently introduced Premium Brand strategy. His team includes V&B specialists Ray Jones and Steve Foster.

BATHROOM JOURNAL FEBRUARY 2012 • 31

31-32 - Biz News

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NEWS ROUNDUP ● Tuesday 22nd November marked the annual European Hotel Design Awards at the Park Plaza Hotel, Westminster Bridge. Held on the eve of the prestigious 2011 Sleep Event, the black tie dinner was hosted by BBC Radio 2 presenter Jeremy Vine and celebrated the very best in new hotel design from across Europe. Recognised by the judges for their creative excellence and commercial viability, two of the winning projects - The Savoy Hotel and Four Seasons, Park Lane, London - both feature showers and bathroom fittings from international bathroom brand Axor, the designer brand from Hansgrohe.

Eurocare Showers has moved to new premises in Doncaster. “We took occupancy of the new site in autumn and have gradually moved the manufacturing process in strategic stages so as not to cause disruption to our customers,“ explains MD Mike Holborn. “The new premises mean that we will have even greater manufacturing capability as we see increased demand for our own brand products. There will be a dedicated research and development area and an additional space for in house products and installation training.”

business matters

Surface materials distributor IDS has opened a brand new showroom in Norwich. The new showroom replaces the old premises and is much larger. On show is the entire showcase of flooring, work surfaces, Showerwall panelling, solid surfacing, panel products and laminates. Shown here, Branch Manager Lee Neave with his sales team.

Lakes Bathrooms has appointed KMT to be the exclusive distributor of its products in Eire. KMT supplies Lakes in the ROI with Ian A Kernahan representing Lakes in the north. Lakes Bathrooms products will be the only shower range stocked by KMT. KMT MD John Kent said that research into the market had led his company to Lakes as a supplier of value for money, well made, stylish products. KMT will offer the Classic Collection, the 8mm Coastline Collection and the Safety and Comfort range. A choice of shower trays will also be available from KMT.

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● With traditional bathrooms enjoying a quiet revolution, the team at Marflow Engineering Ltd have extended the traditional St James Collection with the addition of sanitaryware, including freestanding roll top baths and highlevel toilet cisterns. Paul Dawes, Marflow's Sales Director, has personally presented the Collection to more than 90 top bathroom showrooms throughout the UK over the past few months, with the help of a fully kitted out St James Collection show van. ● Triton has re-launched a national advertising campaign on talkSPORT radio (1089/1053AM) as part of its on-going Triton TI:ME initiative, which is aimed at installers and highlights just how quick and easy its electric showers are to install. Based around two ‘louder than life’ advertisements, featuring the distinctive voice of well-known actor Brian Blessed, the unmistakeable commercials have been designed to resonate with Triton’s trade customer base in a lighthearted manner, whilst carrying the all-important “saving you time, making you money” message. The latest advertisements will be broadcast during the talkSPORT breakfast show and drive-time slots, and are expected to be heard by some 5 million listeners throughout their duration. ● Aqata has redesigned and refurbished their factory showroom in Hinckley, Leicestershire showcasing its wide product portfolio including the latest 17 shower enclosure launches from 2011. Mirroring Aqata’s product ranges, the showroom is organised into three key areas with Spectra, Minimalist and Exclusive Solutions collections. These are complemented by display boards showing the various Linneal shower and thermostatic valve options, plus an attractive selection of high quality polished chrome bathroom accessories and Aqata’s wide range of quality shower trays. The showroom has been completed in time for the popular schedule of professional training days. Tailored to suit individual retailer requirements, dates can be arranged directly with Aqata’s Regional Sales Managers. A typical training day starts with a company introduction and presentation, followed by a factory tour. After lunch, the afternoon is given over to an in depth look around the new showroom highlighting the unique product benefits and features, concluding with a Q&A session or quiz.

● Shawn Buckle is Bushboard’s new Account Manager for the South. He was promoted to the position from his role as Business Support Co-ordinator with the Customer Service Team.

He will be responsible for sales in the Midlands and South and will complement the role of Jason Neve, Account Manager for the Midlands and North.

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bathroom journal published feb, apr, jun, aug, oct, dec. to make sure of your copy call 01502 517115, fax 01502 517117 or email info@bathroomjournal.co.uk

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