PORTFOLIO 2017
Tab l e of C on t e n ts Identity / Branding Logotypes
006 - 025
Design On Screen
026 - 035
Anthropologie App
036 - 041
Zents
042 - 049
Social Issue Posters Virtual Community
053
Deforestation
055
Plastic Pollution
057
Illustration
060 - 075
Packaging
078 - 093
Contact
095
HTML Prototype
000
HTML Prototype
Identit y/ Br anding
000
LO G OT YPES Produced - Fall 2012 Tools used - Adobe Illustrator / Adobe Indesign Project Description - The purpose of this project was to investigate company and organizational brands that make use of trademarks designed with letter forms, initials, numbers or combinations of these. No pictures or images were allowed to be used. The acquired trademarks were sorted into the following categories; culture, environment and energy. We were to name and design 3 new company or organizational names by first writing mission and core value statements. After the naming process was completed we were to then design 3 logotypes and positioning statements using only typography. Each logotype was to have accompanying color palettes using a maximum of 2 colors plus black.
006
Research
Color Studies
R.243 G.244 B.244
R.65 G.4 B.3
R.116 G.10 B.2
R.242 G.95 B.41
R.245 G.140 B.79
007
Research
Mission Statement: The Retreatery aims to provide delicious food at a ‘pay what you can’ basis. We believe in providing food security for all.
Core Values: Providing food security for those that can’t afford it, while providing a ‘retreat’ like atmosphere and good company.
Type Trials 1.
The Retreatery
4.
The Retreatery
2.
THE RETREATERY
5.
the retreatery
3.
The Retreatery
6.
Type Alterations
Retreatery
008
The Retreatery
Final
PAY WHAT YOU CAN AFFORD
009
Marketing materials
010
Marketing materials
011
HTML Prototype
000
HTML Prototype
000
Research
Color Studies
R.116 G.246 B.249
014
R.152 G.204 B.243
R.2 G.40 B.88
R.0 G.30 B.65
R.104 G.150 B.242
Research
Mission Statement: enlight is committed to delivering a greener future by empowering customers to by energy efficient, natural lighting options.
Core Values: Sustanability, environmentally friendly and energy efficient.
Type Trials
1. 2.
3.
enlight enlight enlight
4.
5.
6.
enlight
enlight
enlight
Type Alterations
enlight Curved L outwards and straightened “g� to align with tag line.
015
Final
E N E R GY L I G H T I N G
016
Research
Color Studies
R.210 G.243 B.94
R.152 G.216 B.52
R.53 G.88 B.23
R.84 G.140 B.30
R.12 G.37 B.3
017
Research
Mission Statement: EVERBAG is a fabric bag company that strongly believes in the three R’s: reduce, reuse and recycle. While our bags are 100% recyclable, they are designed to be used for a lifetime.
Type Trials
1.
2.
3.
EVERBAG EVERBAG EVERBAG
Type Alterations
018
4.
EVERBAG
5.
EVERBAG
6.
EVERBAG
Core Values: Eliminating the issue of plastic waste, reducing, reusing and recycling.
Final
EVERB G
saving our planet one bag at a time
019
Marketing materials
Standard and artist series line
020
Marketing materials
021
HTML Prototype
000
HTML Prototype
000
Finals
PAY WHAT YOU CAN AFFORD
024
Finals
E N E R GY L I G H T I N G
EVERB G
saving our planet one bag at a time
025
des ign on scr een Produced - Winter 2014 Tools used - Adobe Illustrator / Adobe Indesign / Adobe Photoshop Project Description - Four others and myself worked with the client Design on Screen. Design on Screen is a nonprofit foundation dedicated to promoting, producing and preserving quality films on design and architecture. The client was looking for a way to refresh the brand’s identity while creating new and innovative marketing materials.
026
Before / After
Before
After
027
Research
Mission Statement: Design on Screen is an innovative and collaborative non profit organization that educates and builds relationships in the design community through film and new media.
Type Studies
028
Reserach
Safe Space
Effective Uses
029
HTML Prototype
000
HTML Prototype
000
Marketing materials
032
HTML Prototype
DESIGN
ON SCREEN
000
Marketing materials
034
Marketing materials
035
Anthrop olo gie app Produced - Fall 2012 Tools used - Adobe Illustrator / HTML5 Project Description - Starting with consumer and persona research, it became apparent that Anthropologie’s in-store stylist option was incredibly useful. I took that idea and implemented it into an application that allowed users to log in with their created account, then browse by options such as brand, color, history and occasion. From there, the user is given a drop down list with the generated options. The user selects the options they feel most fit their needs, and the generator creates 3 outfits. The outfits include everything from accessories to shoes. The user is then able to add individual items or the entire outfit to their shopping cart. They are then either prompted to a credit card page, or are able to start over to generate more outfit options.
036
Prototypes
037
HTML Prototype
000
HTML Prototype
000
HTML Prototype
040
HTML Prototype
041
ZENTS Produced - Spring 2014 Tools used - Adobe Illustrator / Indesign / Photoshop Project Description - The work exhibited was produced during my time as a junior designer at Zents, a luxury skincare line that is carried in high end hotels and spas. Working closely with the marketing director and senior designer, I produced a number of hand drawn embelishments and logos to be used throughout their seasonal marketing and collateral materials.
042
HTML Prototype
000
Logo
Safe space
Watercolor seasonal logos
044
Patterns
Newsletter borders and patterns for laser cut brand book cover
046
Product Illustrations
048
HTML Prototype
000
HTML Prototype
s o cial i s s ue p o st e rs
000
virtual c ommunit y Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - The purpose of this illustration was to convey how prevalent technology has become in our day to day lives. Rather than taking a biased stance, the poster brings attention to the idea that face to face interaction is depleting as technology continues to progress.
052
HTML Prototype
000
de forestation Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - The purpose of the poster was to shed light on the issue of deforestation and animals being forced out of their homes.
054
HTML Prototype
a future without wilderness.
000
Pl astic p ollution Produced - Winter 2013 Tools used - Adobe Illustrator Project Description - We use plastic for everything from packaging, to transporting, to manufacturing. The problem with plastic is that is not biodegradable. It is made from petroleum which our earth can not digest. Since there is no natural process that will break plastic down, it photodegrades. Photodegradation results in the plastic breaking down into hundreds of tiny fragments. These fragments end up in our oceans, which are in turn eaten by the fish. The plastic can poison the fish and cause severe damage to their bodies. The fragmented shards have an ability to soak up toxic chemicals, serving as a major threat to the entire food chain. If we eat a fish that is higher up in the food chain, such as swordfish, we are getting a multiplication factor of 30x the amount of toxic chemicals found in the smaller fish. This poster reflects the amount of plastic that sea animals are digesting, intending to bring awareness to the issue.
056
HTML Prototype
000
HTML Prototype
000
HTML Prototype
Illu st ration
000
HTML Prototype
060
HTML Prototype
061
HTML Prototype
062
HTML Prototype
063
HTML Prototype
064
HTML Prototype
065
HTML Prototype
000
HTML Prototype
000
000
070
HTML Prototype
Graduation Exhibit
074
HTML Prototype
000
HTML Prototype
Pack aging Design
000
Ancien t Harvest Produced - Winter 2014 Tools used - Adobe Illustrator, InDesign, Photoshop Ancient Harvest - Our products pack valuable, plant-based nutrition only found in nature’s finest ingredients – such as quinoa, beans and lentils – into the foods you crave, such as pasta, mac and cheese, hot cereal and more. No matter the meal, Ancient Harvest provides the delicious, plant-based fuel you need to power up your day. It all started in 1983 when we became the first company to bring an interesting “new” grain called quinoa to the United States. We instantly fell in love with the versatility and timelessness of this plant-based powerhouse, and began our commitment to sourcing the highest quality quinoa and supporting the farmers who grow.
078
079
HTML Prototype
080
081
Way Bet ter Snacks Produced - Winter 2014 Tools used - Adobe Illustrator, InDesign, Photoshop Way Better Snacks - Begin with better, end with way better: Starting with the highest quality ingredients isn’t the only secret to our snacks; it’s what we do with those excellent ingredients that matters most. Our remarkable sprouting process isn’t easy, but it’s the secret to our amazing snacks. Sprouting makes powerhouse ingredients like quinoa, black beans, and chia seeds even better by unlocking all the awesomeness inside for your body to use. That is how Way Better Snacks was born. We always use the highest quality ingredients to craft our delicious snacks. We always make sure our products are made with all natural non-GMO ingredients, and we never add anything artificial whatsoever. We sprout these great seeds, beans and grains to make them even better. That’s why Way Better Snacks are made better. They’re crafted to be addictively delicious and better for you. But, don’t take my word for it. Pop open a bag and enjoy a snack… or 5! Let’s eat! – Jim Breen, Founder and CEO of Way Better Snacks
082
083
HTML Prototype
000
083
Marketing Materials
086
Web Mockup
087
Angelic bakehouse Produced - Winter 2014 Tools used - Adobe Illustrator, InDesign, Photoshop Angelic Bakehouse - Pure Bread Perfection™. That’s what you get with every bite of Angelic Bakehouse® sprouted grain bread. That means the purest non-GMO ingredients, the highest quality sprouted grains, unbeatable nutrition, and flavor that transcends anything you’ve ever called bread before. We love bread. Real bread. We’re crazy about it. That’s why we’ve perfected our craft and our proprietary sprouting process using seven whole grains (non-GMO) including red wheat berries, quinoa, oat groats, rye berries, barley, amaranth and millet. Now, you’ve already chosen sprouted grains – we know you’re smart. But here’s a visual guide to make this easier to digest.
088
089
Marketing Materials
090
091
094
CONTACT
chelseapetosa.com ch.petosa@gmail.com 817.528.1644
095
Illu st ration