MARKETING & DESIGN PORTFOLIO Selected works 2014 - 2017
TABLE OF CONTENTS Logo Design & Brand Guides Logo Extension
5-11
Corporate Identity Stationary
13-19
Billboard Design Low Wait Campaign
20-23
Social Media Facebook
24
Content Marketing
26
Print Marketing Large Scale
28
Newspaper/Magazine
30
Flyers & Brochures Tri-fold
33
Meet Your Doctor
34
Tax Infographic
36
What is a Hospitalist?
40
Events
42
Contact
43
01 LOGO DESIGN & BRAND GUIDES Logo Extension Scope of Work Brand Identity, Logo
Client
Case Management Innovations 2016
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Description Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a welldesigned logo is an essential part of any company’s overall marketing strategy.
Initial Logo
Chosen Mark
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The Logo A
B
word mark
A
B
Graphical element
The CMI logo combines three elements: the Case Management Innovations logotype,the tagline and the hands working together as a graphical element. These elements should never be changed. Position, size, and color, along with the spatial and proportional relationships of the Case Management Innovations logo elements, are predetermined and should not be altered. Used consistently, they will reinforce public awareness of the company.
There are two versions of the logo which can be used.
Standard Logo
This is the logo of choice, to be used whenever possible. For all print and digital marketing.
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Second choice Logo
A secondary version of the logo for all versions which need a background, for example over photos.
Spacing around the logo
The Case Management Innovations logo requires seperation from the other elements around it. The space required on all sides is roughly eqivalent to 2x the cap heighth of the M in the logo type. It never should be less than that.
Please note that text or pictorial figures which have strong impact or impression should not be placed near the logos even though you keep the isolation area blank.
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Color system A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.
Logo color palette Use of color for the printed and digital logo The following palette has been selected for use in CMI communcations. Lighter tints of these colors are also allowed., but the Logotype + background may only be used with a 100% tint
Pantone Solid Coated 289C
100%
100%
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75%
75%
CMYK
97/ 89 / 40 / 51
RGB
13 / 34 / 63
Hex
# 0c223f
50%
25%
10%
CMYK
72 / 16 / 0 / 0
RGB
44 / 166 / 218
Hex
#2ba6da
50%
25%
10%
Primary color palette
The primary color palette includes specifications for Pantone colors on coated stock (C). When reproduced using the four-color process (CMYK), and when creating PowerPoint presentations (RGB). The palette above allows the addition of primary colors to enrich the Case Management Innovations visual identity as a whole.. Lighter tints of these colors are also allowed.
Black
Pantone Solid Coated 289C CMYK
97/ 89 / 40 / 51
RGB
13 / 34 / 63
Hex
# 0c223f
CMYK
72 / 16 / 0 / 0
RGB
44 / 166 / 218
Hex
#2ba6da
25% CMYK
72 / 16 / 0 / 0
RGB
44 / 166 / 218
Hex
#2ba6da
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The Brand Business card
Here are examples of our brand applied on various promotional mediums, products and internal works.
52mm
85 mm
Format:
Width 85mm x Height 55mm
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The letterhead
297 mm
210 mm
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02 CORPORATE IDENTITY NMC Stationery Scope of Work
Brand Identity, Stationery Design
Client
Nason Medical Center
Year
2014
12
13
14
ACMC Branding Scope of Work
Logo Extension & Signage
Client
Ashley County Medical Center
Year 2016
15
Physician Collateral Scope of Work Print, digital
Client
Prowers Medical Center
Year 2016
16
17
18
Medical Icons Client
Prowers Medical Center
Year 2014
Scope of Work
Icon Design for Web and Marketing
Description In our everyday life there are icons everywhere. You can find them on any interface, road sign, keyboard, you name it. Icons help us to better understand and interpret information. With icons you can quickly sum up what your text is about, which is becoming icreasinly more important with our highly visual culture. Whether it be for your app, website, or social ad; icons can be enough to communicate content without the need of supporting text.
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03 BILLBOARD DESIGN
Zero Wait Campaign Scope of Work
Print and Digital design
Description Since billboards are generally placed along highways and busy streets, you’ll be guaranteed that people will see your advertising. Unlike with commercials or magazine ads, you cannot flip the channel or turn the page on a billboard. Another added benefit is that many people travel the same route repeatedly, such as with their commute to work each day. This meas that they’ll see your billboard regularly, which makes it more likely to stick in their minds.
Client
Nacogdoches Memorial Hospital
Year 2017
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21
22
Bus Signage Client
HCA Midwest Health
Scope of Work Print, digital
Year 2017
23
04 SOCIAL MEDIA
ACMC Ads Scope of Work
Marketing, Social Media
Client
Ashley County Medical Center
Year 2017
Description Facebook focuses its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. Facebook even offers advertisers the ability to reach their exact audience — from a broad demographic, to a geographic preference, and to a more granular interest.
24
25
Content Marketing Client
Case Management Innovations
Year 2016
Scope of Work
Marketing, Social Media
Description Knowing the topics consumers in your service area are searching for online helps to create content that addresses these issues. By using Google keyword tools to learn exactly how many consumers within a 25 mile radius are looking for information about diabetes or depression in the past year tells you a lot about the demographic. Creating blog content that discusses these topics you will make your hospital more visible and more relevant – early in the cycle of the consumer moving from prospect to patient. This content can be spread throughout linkedin, Twitter, Facebook, Google+ and various blogs to help generate discussion and traffic.
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05 PRINT MARKETING Travel Marketing Client
Baylor Medical Center
Year 2017
Scope of Work
Magazine Layout, Print, flyer’s
Accidents happen fast. Emergency care should too.
(409) 883-9361 608 Strickland Dr, Orange, TX 77630
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29
Newspaper Ad Client
Baylor Health Systems
Year 2016
Scope of Work Print, Editorial
30
Magazine Ad Clients
Little River Memorial Hospital PHP
Year
Description The magazine medium’s essential strength lies in the active way in which readers choose and use their magazines. Magazines are an active medium, with the reader in control. For this reason, advertising in magazines, specifically in the local community has proven to be successful.
2016
Scope of Work Print, Editorial
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06
FLYERS & BROCHURES Tri-Fold Scope of Work Print
Client
Prowers Medical Center
Year
2017
Description Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not only for its captivating visual effects, but for the loads of product-specific information featured in it.
32
33
34
Flyers Scope of Work
Print, Flyers, Brochures
Client
BDC Orthopedic Clinic
Year 2017
35
36
ACMC Tax Scope of Work
Infographic, Direct mailers, board presentation
Client
Ashley County Medical Center
Year
2016
38
Baptist Hospitals Brochure Scope of Work Bi-fold brochure
Client
Baptist Hospitals of Southeast Texas
Year
2017
39
Front
What is a Hospitalist? Scope of Work
Patient Flyers, copywriting
Client
Nacogdoches Memorial Hospital
Year 2014
40
Back
Anesthesia Flyer Scope of Work
Internal design, single-sided brochure
Client
ESS Anesthesia
Year 2017
07
Events Clinical Leadership Conference Scope of Work
Marketing, Print, Digital
Client
ESS Annual Medical Director’s Conference
Year
2017
42
08
SERVICES
Brochures Flyers Business Cards Name Tags Stationery Social Media Billboards Promotional Items Radio Advertising Doctor Collateral
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For Inquiries, please contact our Director of Marketing Chelsea Petosa cpetosa@essdoc.com 817.528.1644 17304 Preston Rd. Suite 1400 Dallas, TX 75252
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