BRAND GUIDE 2014
TA B L E O F C O N T E N T S Typefaces
3
Web Fonts
4
Body Copy and Symbols
5
Main Colors
6
Seasonal Colors
8-11
Safe Space
12
Usage
14
Taglines
16
Embellishments
18
Image Standards
19
Grid System
20
Typefaces
3
How to use
Characters
HEADER
Garamond Premier Pro Regular or semibold All caps Kerned 100%
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
SUBHEADER
Futura Medium All caps Kerned 200%
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
Body Copy
Garamond Premier Pro Normal Lower case with capitalization
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
scents
Eye Glass Extended Normal All lowercase
a b c d e f g h i j k l m n o p q r s t u v w x y z !@#$%^&*(){}:?.
Web & Body
Web
How to use
Characters
HEADER
Garamond Premier Pro Regular or semibold All caps Kerned 100%
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
SUBHEADER
Century Gothic Regular All caps Kerned 200%
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
Times New Roman Regular Lower case with capitalization
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
Verdana 4 Spaces between letters Kerned 200%
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.
Body Copy
Z E N T S
4
Body Copy and Symbols
Body Copy Z E NT S
All Caps
SCENT NAMES
All Caps
P r o d uct N a m es
Used like proper nouns. “I use Lotion every morning.” refers to ZENTS Lotion. In contrast, “I use lotion every morning” refers to any lotion.
Symbols
5
How to use
&
Garamond Pro Italic Ampersand Glyph GID 7, Unicode 0026
{}
Garamond Pro Italic Curly Parenthesis Used in place of regular parenthesis, except in longer areas of body copy.
Main Colors
77% Black
Gray PMS 425 is used as the primary typeface, as well as the logo color. (As an alternative, when appropriate, 80% black may be used.)
C 29 M 0 Y 100 K 0
R 193 G 216 B 47
Green PMS 382, with 20% black added, is used as the featured color. When used in the lily pad illustrations, color saturation is set below 100%. For type, it is used at 100%.
C 80 M 0 Y 55 K 32
R 0 G 134 B 111
Blue PMS 335, at 70% saturation, is used as the accent color for ampersands within headers, for subheaders, and for numbers and bullets.
6
Scent Colors
7
Seasonal Spring
PETAL
SUN
C 28 M 21 Y 6 K 0
R 182 G 188 B 212
C 0 M 24 Y 94 K 0
R 225 G 196 B 35
C 24 M 5 Y 87 K 0
R 204 G 210 B 73
OOLONG
FRESH
C 22 M 0 Y 4 K 0
R 194 G 231 B 240
8
Seasonal Summer
FRESH
WATER
C 22 M 0 Y 4 K 0
R 194 G 231 B 240
MANDARIN
R 124 G 139 B 183
C 0 M 24 Y 94 K 0
R 225 G 196 B 35
SUN
C 1 M 61 Y 97 K 0
9
C 55 M 42 Y 9 K 0
R 242 G 128 B 37
Seasonal Fall
FIG
EARTH
C 15 M 4 Y 12 K 0
R 215 G 228 B 221
MANDARIN
C 55 M 42 Y 9 K 0
R 124 G 139 B 183
C 68 M 0 Y 99 K 0
R 88 G 185 B 73
PEAR
C 1 M 61 Y 97 K 0
R 242 G 128 B 37
10
Seasonal Winter
SUN
ORE
C 15 M 4 Y 12 K 0
R 215 G 228 B 221
C 28 M 21 Y 6 K 0
R 182 G 188 B 212
PETAL
11
C 55 M 42 Y 9 K 0
R 124 G 139 B 183
Safe Space
Use the letter form “E� in the logotype to measure the proximity around all sides.
12
Usage Logo Color and opacity
80% 90% 100%
13
z e n t s z e n t s z e n t s
Usage
Do not distort the typeface.
Do not rotate the typeface.
Do not place logotype inside bounding shape.
Do not outline the type.
z e n t s Do not change color of typeface.
14
Taglines
Product
Description
Eau De Toilette
Artfully distilled, sophisticated in design, this eau de toilette mixes with your own body chemistry and becomes uniquely yours. You are the final ingredient to each of our scents. Go a step further and layer any of your favorites from the Zents signature collection to create your very own signature scent that is as unique as you are.
Attar
These pure roll-on body oils anoint the skin, holding scent close to you. Highly concentrated, alcohol-free.
Oil Concentrate
ZENTS Lotion
This superior lotion is formulated with intensely hydrating shea butter, and Sodium PCA to attract moisture throughout the day. Nurturing chamomile, St. John’s Wort, and sage restore smooth, supple skin. Antioxidant green tea, and Vitamins A & E replenish skin, for a healthy glow. Free of harmful parabens, propylene glycol, phthalates, and dyes
lotion shea butter hand & body cream (on back)
Lotion (sample)
This ultra-rich and luxurious shea butter cream absorbs instantly, drenching the skin with moisture.
shea butter cream
15
Tagline Not listed
Taglines
Product
Description
Tagline
Shea Butter Lotion
This ultra-rich body and hand lotion features an intensely moisturing shea butter formula that hydrates without feeling greasy. Designed to improve elasticity and plump lines, it utilizes Sodium PCA to attract moisture throughout the day. Packed with a powerful combination of Vitamins A & E, soothing chamomile, sage, and antioxidant green tea, Zents Lotion leaves skin smooth, healthy and soft.
Lotion shea butter cream (on back)
ZENTS Concreta
Use this deep conditioning balm to hydrate parched skin including dry or cracked heels, cuticles, knees, and elbows. Apply daily right out of the shower to seal in moisture and protect skin.
Shea butter balm (on bottom sticker)
Body Oil
This soothing skincare treatment contains a blend of antioxidant-enriched jojoba, safflower, and sunflower oils designed to moisturize and nourish skin.
Hydrating elixer
Shampoo
This shampoo gently cleans and balances hair. Great for all hair types, it contains avocado oil, which refines and imparts vitamins, proteins, and moisture to the hair and scalp. Vitamin B5 adds shine, manageability, and body for gorgeously lustrous hair.
Balancing cleanser
16
Embellishments
The lotus embellishments are used throughout collateral and marketing materials.
17
C 36 M 37 Y 70 K 6
R 162 G 144 B 97
Embellishments
C 36 M 37 Y 70 K 6
R 162 G 144 B 97
18
Image Standards
Web
Size
File Type
Hi res
275 x 330 150 dpi 4 inches
.jpg
Low res
275 x 330 75 dpi 4 inches
.jpg
Hi res
4x6 300 dpi
Med res
4x6 150 dpi
Low res
4x6 75 dpi
19
Grid System
For website Poressequi dignimo consedis doloratem anis essit, quamus dolut que nim acculla boratur sim hariae doloren danieni magnis nonsero ribernatibus nonsequia doluptatet que dolenem eaquat auta quia simus atur, odit aut mi, nat inus. Tatendit, ipit voluptum nima quatem que restruptatia illa dercilis eni sequi id que doluptior sed min cum ium expelecus ent as aperepudant quas aditat rest earuptiore
20