179892 DXBZF Q3 2019 Area Marcom Update

MARKETING & COMMUNICATIONS Q3 2019 ACTIVITIES UPDATE MIDDLE EAST & AFRICA

Radisson Blu Hotel & Residence, Nairobi Arboretum

CONTENTS

01 02 03 04 05

E-Commerce B2C Activities Content Marketing Social Media Radisson Rewards Performance & Activities

06 07 08 09 10

Partnership Update B2B Activities Media Coverage Performance External Communications MEA Media Covering Other Markets

11 12 13 14

Panel Discussions and Awards Influencer Outreach Hotel Support, openings and Signings Upcoming Activities

E-COMMERCE

E-Commerce AT A GLANCE – BRAND WEB – JAN-SEP 19’ Booked data

2.3M

2.22% (traffic ÷ bookings)

Traffic

CVR

13.1MEUR (VaR +3.6%)

15.6MEUR

Comparable Revenue (69 hotels)

All Hotels – Revenue (87 hotels)

105,262 (VaR +0.6%)

129,185

Comparable Nights (69 hotels)

All Hotels – Nights (87 hotels)

Sources: CRS, Adobe Analytics

E-Commerce AT A GLANCE – BRAND WEB – JAN-SEP 19’ Booked data

0.6% uplift RNs Sep YTD 2019 vs 2018 3.6% uplift REV Sep YTD 2019 vs 2018 +10.1% RNs

Jan

Sources: CRS

+17.5% RNs

+16.5% RNs

-6% RNs

+14.1% RNs

-1.1% RNs

Feb

Mar

Apr

May

June

-5.9% RNs

-14.8% RNs

-14.1% RNs

Jul

Aug

Sep

E-Commerce

NEW WEB MIGRATION DEFICITS Booked data +10.1% RNs

+17.5% RNs

Jan

September - Comparable Brand Web MORE Tactical Offers Radisson Rewards Related B&B / Weekend Retail Employee / F&F Group Rates Other Rates TA / Airline PCR, LCR & Gov Packages Extended Stay AAA / Senior TMC Rates Other Promos Partner Offer Flash Sale / Newsletter OTA - Other Grand Total Sources: CRS

Feb

+16.5% RNs

-6% RNs

+14.1% RNs

Mar

Apr

May

-5.9% RNs

-14.8% RNs

-14.1% RNs

Jul

Aug

Sep

RNs Mth CY 10,132

Var Rns -1,666

Var RNs Mth % -14.1%

3,114 1,910 1,012 1,007 884 705 674 309 188 131 123 43 25 7

-1,598 130 -111 282 -427 -179 109 257 7 -218 53 43 -12 -1 -1

-32.4% -12.5% -100.0%

10,132

-1,666

-14.1%

-33.9% 7.3% -9.9% 38.9% -32.6% -20.2% 19.3% 494.2% 3.9% -62.5% 75.7%

-1.1% RNs June – New Web Launch

• New Web launched in June • Major declines resulting from MORE rates being closed off by hotels.

• One of the major reasons a guest books direct, is to book a member rate.

• Hotels have been informed on the importance of keeping their More rates open • September: 95% of the reason of deficits resulted from MORE – 1598 RNs lost from a total of 1,666 RNs vs same period last year • Additional budget has been put into place to drive recovery • Global prospecting campaign to drive recovery • Always-on corporate bidding approach in place across SEM / MSE

E-Commerce BRAND WEB CHANNEL REVENUE – JAN – SEP 19’ BOOKED Booked data Row Labels Brand Web

RNs YTD CY

YTD RNs Var

Rev YTD CY Var Rev YTD TEUR Var RNs YTD % TEUR

105,262

624

0.6%

13,102

452

3.6%

Brand Web Direct

24,753

2,023

8.9%

3,283

405

14.1%

Brand Web Acquisition

5,390

-3,079

-36.4%

660

-312

-32.1%

Brand Web Other

1,961

629

47.2%

231

97

72.6%

Affiliates & Meta-Search

4,435

476

12.0%

585

94

19.1%

Search Contribution

44,503

1,982

4.7%

6,069

294

5.1%

104

7

7.2%

12

2

19.0%

24,116

-1,414

-5.5%

2,261

-128

-5.4%

105,262

624

0.6%

13,102

452

3.6%

CRM - Email Radisson Rewards Grand Total

RNs

Var Rev YTD %

50.000 45.000 40.000 35.000 30.000 25.000 20.000 15.000 10.000 5.000 0

• SEM has been a key channel to drive recovery and offset organic SEO decline due to the migration.

• Conversion rates have been steadily increasing across both desktop/mobile • MORE rates have been opened for all major hotels

Sources: CRS

Brand Web Brand Web Brand Web Affiliates & Search CRM - Email Dire ct Acquisition Other Me ta-Search Contribution

Radisson Rewards

E-Commerce CHANNEL BREAKDOWN – JAN-SEP 19’ Channels we invest in: •

SEM which is part of Search Contribution is a channel RHG invests in for all hotels via an Always on Strategy.

•

Radisson Rewards 23%

Brand Web Direct 24%

Affiliates & META search is a channel RHG invests in – Always on – to ensure maximum visibility.

•

Brand Web direct consists of users visiting a brand website or in the new web case Radissonhotels.com, choosing a hotel or destination and booking, Brand web direct is usually associated with awareness, the higher the share,

CRM - Email 0%

Brand Web Acquisition 5%

the stronger the awareness •

Investment also goes into Radissonrewards.com separately to drive our

Brand Web Other 2%

member performance online. In addition to RR.com, the e-commerce strategy also positively indirectly impacts member production.

•

Brand Web Acquisition consists of abandoned cart emails, Google (Carlson) additional search support from the US team. Which also includes an investment layer

Sources: CRS

Search Contribution 42%

Affiliates & MetaSearch 4%

E-Commerce BRAND WEB SHARE – JAN-SEP 19’ Brand Web Share 3%

3%

18%

25%

51% Brand Web

Sources: CRS

Booking.com

Expedia Group

Agoda

Other OTAs

E-Commerce TOP PERFORMING SOURCES BOOKED – JAN – SEP 19’ - RNs Booked data

44,503 (+4.7% RNs) Search Engine Contribution

4,435 (12% RNs) Affiliates & META Search

24,753 (+8.9% RNs) Direct / Bookmarked

Sources: CRS

E-Commerce TOP 10 HOTELS – JANà SEP 19’

Sources: CRS

Top 10

Top 10

By RNs Volume (All Hotels)

By RNs Growth (L4L)

Booked data

Shortname

RNs

Shortname

RNs

vAR

RB Dubai Deira Creek

6,001

PI Duqm

423

129.9%

RB Dubai Waterfront

5,807

RB Marrakech

2,827

81.7%

RB Abu Dhabi Yas Island

5,349

RD Dakar Diamniadio

939

76.8%

PI Abu Dhabi Yas Island

4,454

PI Kigali

770

76.6%

RB Johannesburg Sandton

4,382

RB Nairobi

3,894

RB Dhahran Residence

662

68.0%

RB Kigali

3,633

RB Lusaka

2,495

62.2%

RB Dakar

3,434

PI Libreville

1,477

57.5%

RB Doha

3,319

RB Libreville

1,000

57.2%

RB Buraidah

324

55.0%

RB Johannesburg Gautrain Sand

3,306

1,891

49.6%

RB Cairo Heliopolis

E-Commerce SEARCH ENGINE MARKETING – NEW WEB Channel

Paid Search

Month June July August September Total

Visits

Reservations 2273 256006 762579 765535 1786348

Room Nights

17 4908 19690 18600 43215

29 10135 38622 36507 85293

Conversion Rate 1% 2% 3% 2% 2%

Recent activities: • SEM re-structure for New Web (Radissonhotels.com) • Additional language capabilities added • F1 Abu Dhabi Grand Prix Support • USP revision

MoM Paid Search Visits 900000

• Ad-copy optimization to better showcase USP’s when relevant

800000

• Increased brand bidding to support New Web migration and

700000

compensate SEO – organic traffic loss due to the migration

600000 500000 400000 300000

•

Data can’t be compared at the moment vs same period last year

•

New web is 1 multi-brand platform and we can’t compare 1 platform to the previous individual level websites prior

200000 100000 0 June

Sources: Adobe Analytics

July

August

September

E-Commerce SEARCH ENGINE MARKETING SCREENSHOTS

E-Commerce SEARCH ENGINE OPTIMIZATION – NEW WEB Organic Search

Organic Search

Month June July August September Total

Visits

Reservations 13472 641060 1679048 1763734 4097209

Room Nights

74 10140 40403 41384 92001

Conversion Rate

151 21832 79639 81374 182996

1% 2% 2% 2% 2%

Recent activities: • While Organic traffic is growing at a steady pace – Recovery is work in progress until H2 2020

Organic Traffic MoM - SEO

• Currently offsetting decline in organic business with increased SEM

2000000

bids for guaranteed visibility in key feeder markets

1800000 1600000

• EXPO 2020 major organic/SEO opportunity to drive hundreds of

1400000

thousands of visits with high conversion potential

1200000 1000000 800000 600000 400000

Data can’t be compared at the moment vs same period last year

•

New web is 1 multi-brand platform and we can’t compare 1 platform to the previous individual level websites prior

200000 0 June

Sources: Adobe Analytics

•

July

August

September

E-Commerce SEO GOOGLE CALLS – JAN 19’ – SEP 19’ ORGANIC SEO CALLS 70000

60000 56442

58407 52929

54417

50000 46971 43784

47931 45076

41214

40000

30000

20000

10000

0 Jan

Sources: YEXT

Feb

Ma r

Apr

Ma y

June

July

Aug

Sep

OVER 447,000 PEOPLE CALLED AN RHG HOTEL IN MEA VIA GOOGLE (Jan-Sep)

E-Commerce SEO NAVIGATION – JAN 19’ – SEP 19’ GET DIRECTION REQUESTS 400000

350000 333782 300000

309899

297705 282282

308183 292707

290323

JUNE

JULY

270202

281505

250000

200000

150000

100000

50000

0 JAN

Sources: YEXT

FEB

MAR

APR

MAY

AUG

SEP

OVER 2.7M PEOPLE NAVIGATED TO AN RHG HOTEL IN MEA (JanSep)

E-COMMERCE SEO SCREENSHOTS – CATEGORICAL Categorical refers to the format on the left which features hotels categorically based corporate and generic keyword searches

E-COMMERCE SEO SCREENSHOTS – NAVIGATIONAL Navigational refers to search results featured such as the left and can be based on both corporate and generic hotel keywords

18.

E-Commerce META SEARCH & AFFILIATES Channel

Month

Visits 6/1/2019 7/1/2019 8/1/2019 9/1/2019

META

Reservations 1037 35021 136548 136213

Room Nights 11 1281 6668 6832

Conversion Rate 27 1% 2199 4% 11261 5% 11230 5%

Recent activities: • Summer Sale affiliates promotion across key publishers in the Middle East / US / UK via TradeTracker MENA, AWIN US / AWIN UK • Home page exposure on key publishers

META SEARCH VISITS

• Increased CPA for publishers + additional investment

160000

for home page exposure and other placements.

140000

• MSE rate visibility for the Summer Sale Wave 1 for all

120000

hotels in MEA on Google HA and other MSE’s

100000 80000 60000 40000

•

Data can’t be compared at the moment vs same period last year

•

New web is 1 multi-brand platform and we can’t compare 1 platform to the previous individual level websites prior

20000 0 6/1/2019

Sources: Adobe Analytics

7/1/2019

8/1/2019

9/1/2019

E-Commerce META SEARCH SCREENSHOTS

F1 Abu Dhabi Grand Prix ASO support

• • •

Corporate SEM links across all Abu Dhabi hotels to drive F1 package bookings Affiliate support via TradeTracker, AWIN US, AWIN UK Retargeting messaging support

B2C ACTIVITIES

GLOBAL AND AREA CAMPAIGNS – Q3 26,995 Room Nights

Campaigns

Total (All Channels)

• • •

4,491 Room Nights

Suite Deals Dream Deals Summer Sale Wave 2

Brand Web Only

2,234 Brand Web – Google - Nights

Sources: Bi

TOP 3 in RNs 1. RB Creek 2. RB Doha 3. RB Waterfront

MEA EXTERNAL COMMUNICATIONS Destinations Of The World news - ONLINE BANNERS • •

CAPE TOWN Live 23rd September for 1 month

MEA EXTERNAL COMMUNICATIONS Destinations Of The World news - ONLINE BANNERS • •

DUBAI Live 23rd September for 1 month

MEA EXTERNAL COMMUNICATIONS Destinations Of The World news - ONLINE BANNERS • •

MUSCAT Live 23rd September for 1 month

MEA EXTERNAL COMMUNICATIONS Destinations Of The World news – NEWSLETTER BANNER

MEA EXTERNAL COMMUNICATIONS Destinations Of The World news – SOCIAL MEDIA

MEA SUMMER SALE WAVE 2 ENGLISH LANDING PAGE

MEA SUMMER SALE WAVE 2 ARABIC LANDING PAGE

MEA SUMMER SALE WAVE 2 SPONSORED SOCIAL MEDIA EN & AR Instagram & Facebook

31

MEA SUMMER SALE WAVE 2 IN-HOUSE SCREENS EN & AR

32

MEA SUMMER SALE WAVE 2 EFOOTERS AND EMAILERS

33

DREAM DEALS SUMMER ENGLISH LANDING PAGE

34

DREAM DEALS SUMMER ARABIC LANDING PAGE

SUITE DEALS •

Global Suite Deals campaign

•

Exposure of MEA hotels through Radisson Blu blog

•

MEA hotel activation on social media

CONTENT MARKETING

DECKCHAIR CAPTURES RADISSON BLU HOTEL DUBAI WATERFRONT https://camera.deckchair.com/radisson-blu-dubai-waterfront-uae

DECKCHAIR CAPTURES RADISSON BLU HOTEL DUBAI DEIRA CREEK http://camera.deckchair.com/radisson-blu-hotel-deira-creek-dubai

DECKCHAIR CAPTURES CAPE TOWN, SOUTH AFRICA

RADISSON RED, CAPE TOWN https://camera.deckchair.com/radisson-red-waterfront-cape-town-south-africa

RADISSON BLU HOTEL WATERFRONT, CAPE TOWN https://camera.deckchair.com/radisson-blu-waterfront-cape-town-south-africa

40

NEW / RE-OPTIMIZED BLOG POSTS FEATURING MEA – RADISSON BLU

https://blog.radissonblu.com/nairobi-a-year-roundescape/

https://blog.radissonblu.com/top-wedding-venues/

https://blog.radissonblu.com/top-diving-spots/

https://blog.radissonblu.com/doha-desert-fun/

https://blog.radissonblu.com/take-a-day-trip-to-tablemountain-cape-town/

https://blog.radissonblu.com/a-useful-guide-for-your-firsttime-in-marrakech/

NEW / RE-OPTIMIZED BLOG POSTS FEATURING MEA – PARK INN

https://blog.parkinn.com/guide-to-shopping-in-dubai/

https://blog.parkinn.com/keeping-it-cool-by-the-water-in-dubai/

42.

https://blog.parkinn.com/innsiders-guide-cape-town/

https://blog.parkinn.com/top-hidden-gems/

https://blog.parkinn.com/from-the-desert-to-the-sea-indammam/

B2C NEWSLETTERS MIDDLE EAST & AFRICA DATABASE Q3 2019

• Newsletters are now all multi-branded under Radisson Hotels • Brand databases have been combined creating a wider audience

RADISSON HOTELS MIDDLE EAST & AFRICA

DATABASE COUNT

77, 265

CRM – B2C NEWSLETTERS RADISSON HOTELS

CRM – B2C NEWSLETTERS RADISSON HOTELS

INSPIRED BY MEETINGS MAGAZINE NORTHERN EUROPE M&E Magazine from Northern Europe giving exposure to Radisson RED opening in Dubai, Symphony Style Hotel Kuwait and Hormuz Grand Muscat Distributed through: • • • • • • • •

• • •

•

SAS Business Lounge (Stockholm, Oslo, Copenhagen) Hotels (Lobby, M&E area) Brand web and property pages + Radisson Meetings (EMEA) Sales Calls, Client events, workshop, tradeshows (EMEA) Embedded as an e-book into M&E proposals Click through from display / online banners in M&E online platforms Direct Mailing (hard copy) to selected Conference Org. / PCOs etc. (EMEA) CRM – embedded as an e-book into comms Radisson Rewards 4 Planners and M&E B2B non-member comms (EMEA) Individual articles will be used individual to be distributed as blogs + social media + Linkedin.com (EMEA) Agreed with a couple of medias (offline and online) to have some articles distributed through their platforms Developed as an e-book (version November) • Drone movies and Baltic movies embedded into ebook • Click through to brand.com / Radisson Meetings / property pages Printed version distributed to all hotels in Nordics and Baltics

View here: http://cphz4media.com/ebrochure/179 149/index.html

SOCIAL MEDIA

FANBASE = 1, 486,000 + 573, 235 vs Q2

ENGAGEMENT = 473, 999 (LIKES, COMMENTS, SHARES)

POSTS = 7,021 (FROM HOTEL ACCOUNTS)

SOCIAL MEDIA RESULTS MEA Q3

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON BLU - FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON BLU - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE PARK INN BY RADISSON - FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE PARK INN BY RADISSON - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON COLLECTION – FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON COLLECTION - INSTAGRAM

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON RED – FACEBOOK

SOCIAL MEDIA BRAND CHANNEL EXPOSURE RADISSON RED - INSTAGRAM

KSA Wedding Campaign • DARK ADS

Hotel: Radisson Blu Hotel, Jeddah Al Salam Promoted facility: Wedding ballrooms Results: 275,006 Reach: 1,001,955 Impressions: 2,055,000

57

KSA NATIONAL DAY A national day campaign is being launched widely in all KSA hotels in line with offline and online activities. Video creation to show KSA as a destination full of adventure, culture, and resources. 3 sizes created for social display and in hotel digital screens.

58

KSA NATIONAL DAY Social Media This video is consider RHG participation to the National Day celebrations in KSA. We boosted the video on our hotels social media platform.

WATCH VIDEO HERE: https://www.facebook.com/radissonbluhoteljeddahcorniche/videos/2342194869432413/

Reach: 121,800+ Views: 28k+

59

KSA Video Production • Video creation for the new opening hotels, Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter and another M&E video for the same hotel. The video hadS been used on social media and in the hotel launch campaign.

Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter / hotel official video

60

Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter - M&E video

KSA Video Production • Two videos for Radisson Blu Hotel, Jeddah Al Salam. One is to push weddings and the other is M&E

Radisson Blu Hotel, Jeddah Al Salam - M&E

61

Radisson Blu Hotel, Jeddah Al Salam - Weddings

KSA Video Production • Video created to greet Haj pilgrims and we promoted PI Makkah Al Naseem on all our social media channels.

62

OMAN Competition on Social Media

OMAN

Facebook Group Collaboration to promote Steak Night No of members of the Group:

22,006 Review : 1 food review

64

OMAN Social Media Competition

65

RADISSON REWARDS PERFORMANCE & ACTIVITIES

RADISSON REWARDS FOR YTD SEPTEMBER 2019 VS 2018 RADISSON REWARDS FOR INDIVIDUALS SEP 2019 RR Stays

RR Stay YOY

RR Nights

RR Nights YOY

RR Room Revenue USD

RR ROOM REVENUE YOY

RR F&D Revenue

RR F&D REVENUE YOY

RR Total Revenue

RR TOTAL REVENUE YOY

RR SOC

RR SOC LY

RR SOR

RR SOR LY

165328

27.1%

577,861

25.4%

73,138,023

18.2%

13,468,681

14.5%

86.606.705

17.6%

20.3%

18.6%

19.8%

18.7%

RADISSON REWARDS FOR BUSINESS SEP 2019 SMEStays

SME YOY

SME Nights

SME Nights YOY

SME Rev USD

SME Rev YOY

RR4P EVENTS

RR4P EVENTS YOY

RR4P REVENUE

RR4P REVENUE YOY

5331

4234%

30394

2982%

3,346,045

1384%

1297

5.4%

6,534,384

1.8%

RADISSON REWARDS FOR BUSINESS ENROLLMENT REPORT SEP 2019 SME Enrollments

SME YOY%

Planner Enrollments

Planners YOY%

Travel Agents Enrollments

Travel Agents YOY%

1257

122.1%

4758

9812%

158

-14.6%

Highest area increase in TOTAL REVENUE.. Highest increase in planner and SME revenue compared to all areas!!! Highest revenue generated from SME program vs all areas. Achieved $ 3,346,045!

Click to add document title - and slide title 67

RADISSON REWARDS ENROLLMENT UPDATE YTD SEPTEMBER 2019

2019 YTD Enrollment target 139,190 2018 YTD Enrollment 101,805 2019 YTD Enrollment 149,363

78760 12834

Increased enrollments by %7.3 above the yearly target!!!

19446

18469 YTD TARGET 2017

68

RADISSON REWARDS OTA TRAVEL SITE POINTS UPDATE (SEPT 01 2018- SEPT 30 2019)

AS A REMINDER…What is it?

Enrollment incentive to encourage guests booked through Online Travel Agent (OTA) channel to become members and book their next stay through direct channel.

78760 12834

Area Performance • 45 hotels in our Area managed to enroll more than 10% of their OTA guests to become a Radisson Rewards member…

WELL DONE!!!

• Its easily achievable to reach at least 50% target.

• Hotels have been given all the marketing and support material to sell this incentive to our OTA guests to help them to enroll to Radisson Rewards

19446

18469 YTD TARGET 2017

69

RADISSON REWARDS ENGAGEMENT SCORES SEPTEMBER 2019 Area Performance • 28 hotels in our Area managed to beat the target of 70% score • This is a very simple target to achieve which should be 100% for all hotels.

Basically this is based on asking 3 main and important questions to our guests.

78760 12834 1) If you’re not a Radisson Rewards member, were you asked 19446 to join the program?

2) Were you recognized as a Radisson Rewards member during your stay?

3) Were you given18469 your benefits or made aware of them during your stay?

YTD TARGET 2017

70

RADISSON REWARDS INCENTIVE PROGRAM OBJECTIVES:

A new team incentive for Radisson Rewards enrolments started on 1 September 2019 for two consecutive months.

TIMELINE: :

September and October 2019 CAMPAIGN BRIEF:

$1 per enrollment A fixed amount of $1 per enrolment will be paid for every new member enrolled 110% or moreover the hotel’s monthly goal.

How will your hotel receive the incentive?

Pay-out of the incentive will be done automatically the month following and will show as credit on the consolidate RHG invoice. Check with your Finance Department.

71

RADISSON REWARDS INCENTIVE PROGRAM RESULTS

Our area has the highest number of hotels to achieve the 110% goal and achieved the highest payout amount! Congratulations!

72

RADISSON REWARDS E-LEARNING TRAININGS AVAILABLE

OCTOBER 2019 WEBINARS REMINDER (PLEASE REGISTER ONLINE)

73

RADISSON REWARDS WE HOTEL COLLABORATION OBJECTIVES: Radisson Hotel Group is now part of JinJiang International, currently operating over 8,500 hotels worldwide.

DETAILS: Since June 2019, 53 of our RHG properties will be bookable on the WeHotelplatform, JinJiang’s global hotel booking platform. The remaining 1,100+ hotels will be available for booking by the end of 2019.

Radisson Rewards and WeHotelPrime, the loyalty program for JinJiang high-end hotels, are working together to provide localized in-hotel benefits to members of both programs. The initial objective is to provide WeHotelmembers access to RHG hotels globally.

During August 2019 another 212 hotels are added to be available for booking and September batch 3 was added with 122 hotels..

74

PARTNERSHIP UPDATE

PARTNER MEETINGS AND OPPORTUNITIES WON

AMEX

OFFERS LIVE FOR AMEX EGYPT, UAE, MUSCAT,KUWAIT (Valid from August 2019 – December 30th 2019) - Radisson Collection Exclusive offer for Centurion Customers on F&B and rooms - Destination Egypt Amex Project is live - UAE Hotels F&B Offer for Amex members

76

MASTER CARD

SME/ISLAMIC CARD OFFER (Valid from August 2019 – September 2020) - MEA Wide offers are live for both Islamic and SME card segment - 15% discount offer with breakfast to closed user group - Dedicated landing pages to support the campaign

MASTE RCARD RUSSIA

10% Off rack rate when paid with Mastercard Offer given for Mastercard Russia valid from September 2019 until March 2020 is live

AIRLINE FFP LAUNCH PROMOTION REMINDER!!!

LAUNCH PROMOTION Objectives •Engage EMEA direct mileage earners in Radisson Rewards •Reward guests for joining the program •Communicate new way forward with mileage earning •Campaign Dates March 1 through December 31, 2019 The card inserts are being printed to be distributed to all the hotels in the area by mail as of October 2019

77

AMEX CAMPAIGN OBJECTIVES: To strengthen our relationship and access to AMEX closed user group with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From August 2019 until December 2019, the below offers are live with Amex • UAE F&B 15% Discount on FB • Kuwait and Muscat Radisson Collection F&B and Spa offers • Radisson Hotels Egypt Room and F&B Discounted Offer

78

MASTERCARD CAMPAIGN OBJECTIVES: To strengthen our relationship and access to Mastercard closed user group with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From August 2019 until September 2020, the below offers are live with Mastercard • 15% discount on rooms with breakfast for SME Card Holders • 15% discount on rooms with breakfast for Islamic Card Holders

79

MASTERCARD RUSSIA OBJECTIVES: To strengthen our relationship and access to Mastercard holders in Russua with hotel offers and promotions to increase more brand awareness and create incremental revenue

DETAILS: From September 2019 until March 2020, the below offers are live with Mastercard • 10% off rack rate when paying by Mastercard.

80

B2B ACTIVITIES

GDS SUMMER CAMPAIGN OBJECTIVES:

GDS awareness campaign which aimed to offer more visibility to our focus hotels across all areas during summer months for selected hotels in our area

TIMELINE:

Promotion was from 3rd June until 30th July 2019

RESULTS:

New business

Incremental Revenue

Total

Room Nights

Revenue

Room Nights

Revenue

Room Nights

Revenue

178

Eur 23,920

473

Eur 161,151

651

Eur 185,071

82

RADISSON MEETINGS ASSET AND CHANNEL AUDIT SHEETS OBJECTIVES:

With the continuous focus on B2B and Radisson meetings, our hotels were requested to complete 2 audit sheets

TIMELINE:

All sheets to be completed by 30th September 2019

CURRENT STATUS: •

80 Hotels in our Area have completed the audit sheets already

•

Next Steps; • Based on the audit results each hotel will be contacted to ensure the missing points are actioned to be 100% in line with Radisson meetings standards • Based on the channel audit review, all information in all channels where hotels are represented needs to be completed and actioned by December 31st 2019

83

RADISSON MEETINGS XL EVENTS BROCHURE (Selected hotel exposure in the brochure) OBJECTIVES:

Collaterals:

To help sales teams to sell their XL meeting spaces, CSO created XL meetings brochure where selected hotels are getting exposure. The material is available online and offline ( GSO offices EAME, sales presenter app and for all hotels usage in EAME) The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page link https://radissonmeetings.com/xl-venues.html

84

RADISSON MEETINGS Healthcare Services OBJECTIVES:

Collaterals:

To help sales teams to sell their meeting spaces, for healthcare segment specific bookers we created healthcare specific marketing material and collaterals. The material is available online and offline ( GSO offices EAME, sales presenter app and for all hotels usage in EAME) The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page link https://healthcare.radissonmeetings.com/

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RADISSON MEETINGS FINANCIAL SERVICES COLLATERAL OBJECTIVES:

To help sales teams to have a better selling power on financial industry companies, CSO created dedicated collateral where selected hotels are getting exposure. These assets need to be used by sales teams when engaging with financial services clients

Collaterals:

The material is available including the landing page, sales presenter deck, e-footer banner and brochure. Landing page https://radissonmeetings.com/financial-services.html

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RADISSON MEETINGS AIRPORT HOTELS MATERIALS OBJECTIVES:

To provide sales teams the tools to sell our airport hotels, CSO created dedicated material where selected hotels are getting exposure.

Collaterals:

The material is available including the landing page, sales presenter deck, e-footer banner. Landing page: https://radissonmeetings.com/airport-hotels.html

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RADISSON REWARDS B2B HOTEL PROMOTIONS

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RADISSON MEETINGS SPIN AND WIN PROMOTION OBJECTIVES:

A tactical meetings and events offer designed to support the second Sales Wave of the year.

•Stimulate buying and increase consumer interest •Increase number of RR4B enrolments •Increase customer engagement through a creative, fun mechanic •Support the second sales wave of the year –the hook message •Improve hotel engagement with Radisson Rewards for Business

TIMELINE:

•Booking window: 9 September –15 November 2019 •Meet window: 9 September 2019 –30 June 2020

RESULTS:

Definite/Converted Revenue: EUR 2.4 M Prospect Revenue: Eur 250K

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RADISSON MEETINGS LAUNCH CVENT WHITE LABEL SOLUTION OBJECTIVES:

a new eRFP functionality which is powered by Cvent (we call it the Cvent white label).

The functionality is almost identical to the one of the Cvent platform itself but will be of course populated only with our hotels and designed in our branding.

RESULTS FROM 1ST AUGUST UNTIL 1ST OCTOBER 2019:

DEFINITE REVENUE: EUR 72,199 BUSINESS IN PIPELINE: EUR 3,942,994

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B2B NEWSLETTERS – JULY 2019

-

AFRICA NEWSLETTER SENT OUT ON THE 19th JULY WENT OUT TO 13490 DATABASE

-

MIDDLE EAST NEWSLETTER SENT OUT ON THE 19TH JULY WENT OUT TO 24648 DATABASE

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B2B NEWSLETTERS – AUGUST 2019

-

MIDDLE EASTNEWSLETTER SENT OUT ON THE 19TH AUGUST WENT OUT TO 24107 DATABASE

-

AFRICA EASTNEWSLETTER SENT OUT ON THE 19TH AUGUST WENT OUT TO 13324 DATABASE TOGETHER

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B2B NEWSLETTERS – SEPTEMBER 2019

-

MIDDLE EAST NEWSLETTER SENT OUT ON THE 16TH SEPTEMBER WENT OUT TO 13404 DATABASE

-

AFRICA NEWSLETTER SENT OUT ON THE 16TH SEPTEMBER WENT OUT TO 26609 DATABASE

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AFRICA SALES SUPPORT MARKETING COLATERAL:

• Brand compliant print and digital collateral – – – – –

Digital & Print collateral RHG gifts ang giveaways Invitations M&E Website update Trade show collateral and stands • • •

12834

Magical Kenya ILTM Afrika Market Place

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TRADE SHOWS MAGICAL KENYA

• Trade show hosted on 2 – 4 October – Medium size stand with RHG brand identity – Featured hotels including their destinations on 12834 a large print at the back of the stand – Rotating brand video on display during the show – Medium and large size prints featuring key hotels images

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Africa – Social Events Campaign (to promote the new e-RFP tool)

• Film & Event Magazine 2019

• Advert and Editorial coverage in the October 2019 edition • Advertorial in prime position • Featured image in the RAD Rooftops for Year-End events section • Full page Advert • Editorial coverage featuring CPTZD, CPTRR & CPTPB voted the best rooftops in Cape Town

M&E VIDEOS FOR KSA HOTELS Video Production We managed to shoot videos for the new opening hotel, Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter and another M&E video for the same hotel. The video had been used on social media and in the hotel launch campaign.

Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter / hotel official video

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Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter - M&E video

Radisson Blu Hotel, Jeddah Al Salam - Weddings

MEDIA COVERAGE PERFORMANCE

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE SHARE OF VOICE (based on Reach/OTS) – Q3 2019 InterContinental has achieved the highest share of voice representing 31% share, followed by Radisson Hotel Group with 26%. Rotana attained third place with a total OTS of 22%, while Movenpick achieved 21%. Compared to Q2 Radisson Hotel Group was able to gain a 2% increase on the SOV.

SOV Q3

21% 31%

Intercontinental Radisson Hotel Group Rotana Mo venpick

22% 26%

Source: Media Eye

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP SHARE OF VOICE (based on Number of Clips) – Q3 2019 Radisson Hotel Group secured the highest Share of Voice in Q3 with 59%, followed by Hilton with 27%. Compared to Q2, Radisson Hotel Group was able to gain a 6% SOV from the 53% secured.

Source: Meltwater

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE POTENTIAL REACH (OTS) Q3 2019

TOTAL REACH / OTS

45.000.000

BRANDS

TOTAL OTS

SOV BY OTS

Intercontinental

42,776,246

30%

Radisson Hotel Group

37,188,144

26%

Rotana

33,983,744

24%

Movenpick

27,112,392

19%

TOTAL

141,060,526

100.00%

40.000.000 35.000.000 30.000.000 25.000.000 20.000.000 15.000.000 10.000.000 5.000.000 0 Intercontinental

Source: Media Eye

Radisson Hotel Group

Rotana

Mo venpick

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP POTENTIAL REACH (OTS) Q3 2019

TOTAL REACH / OTS 200000000 180000000 160000000 140000000 120000000 100000000

BRANDS

TOTAL OTS

SOV BY OTS

Radisson Hotel Group

182,434,026

58%

Hilton

92, 206, 806

29%

80000000 60000000

Marriott Hotels & Resorts

27, 401, 971

9%

40000000

Accor Hotels

20000000 0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels

Accor Hotels

TOTAL

13, 626, 492 315, 669, 295

4% 100.00%

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE MEDIA COVERAGE VOLUME Q3 2019 Intercontinental secured a total of 1,350 articles. Radisson Hotel Group follows with 1,152 articles followed by Rotana and Movenpick which had 990 and 919 articles.

NUMBER OF CLIPS 1.600 1.400 1.200 1.000 800 600 400 200 0 Intercontinental

Source: Media Eye

Radisson Hotel Group

Rotana

Mo venpick

Keywords

No. of Clips

Intercontinental

1,350

Radisson Hotel Group

1,152

Rotana

990

Movenpick

919

TOTAL

4,411

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP MEDIA COVERAGE VOLUME Q3 2019 Radisson Hotel Group secured a total of 1,250 articles. Hilton follows with 563 articles followed by Marriott and Accor which had 142 and 153 respectively.

NUMBER OF CLIPS Keywords

1400 1200

Radisson Hotel Group

1000

Hilton

800 600

Marriott Hotels & Resorts

400

Accor Hotels

200

TOTAL

0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels Accor Hotels

No. of Clips 1,250 563 142 153 2, 108

RADISSON

MIDDLE EAST MEDIA HOTEL GROUPCOVERAGE ADVERTISING VALUE EQUIVALENT (AVE) Q3 2019

Keywords

Ad Value (US$)

Ad Value (US$)

25.000.000

Intercontinental

20.000.000

Movenpick

20,047,635

15.000.000

Radisson Hotel Group

9,685,831

Rotana

7,026,974

TOTAL

57,489,297

10.000.000

5.000.000

0 Intercontinental

Source: Media Eye

Mo venpick

Radisson Hotel Group

Rotana

20,728,857

RADISSON

AFRICA MEDIA COVERAGE HOTEL GROUP ADVERTISING VALUE EQUIVALENT (AVE) Q3 2019

Keywords Radisson Hotel Group

AD VALUE (EUR) 25000000

Hilton

20000000

Marriott Hotels & Resorts

15000000

Accor Hotels

10000000

TOTAL

5000000 0 Radisson Hotel Group Radisson Hotel Group

Source: Meltwater

Hilton Hilton

Ma rriott Ho tels & Resorts Ma rriott Ho tels & Resorts

Accor Hotels Accor Hotels

Ad Value (EUR) 22, 804, 263 11, 525, 846 3, 425, 246 1, 703, 317 39, 458 672

EXTERNAL COMMUNICATIONS

MEA EXTERNAL COMMUNICATIONS Power 50 – Tim Cordon Hotelier Middle East Power 50, the only list that recognises and celebrates the top 50 most influential hotel professionals working in the Middle East hospitality industry. Magazines covering the story were Hotelier Middle East, Arabian Business and Forbes

MEA EXTERNAL COMMUNICATIONS Power 50 – Tim Cordon – Interviews Hotelier Middle East Power 50, the only list that recognises and celebrates the top 50 most influential hotel professionals working in the Middle East hospitality industry. Online Interviews: https://www.hoteliermiddleeast.com/lists/107998-tim-cordon https://www.youtube.com/watch?time_continue=1&v=cwQsNUwp6OI https://www.arabianbusiness.com/video/427872-video-radissons-mena-exec-on-challenges-in-the-regional-market

MEA EXTERNAL COMMUNICATIONS Profiling – Tim Cordon https://www.thenational.ae/business/money/money-me-you-don-t-have-to-livethe-extravagant-dubai-lifestyle-1.900907

MEA EXTERNAL COMMUNICATIONS RHG Profiling This chain article overviews Radisson Hotel Group’s existing and latest property openings across the Middle East & North Africa region; highlighting Tim Cordon’s insights for the group and the hospitality market.

MEA EXTERNAL COMMUNICATIONS RHG Profiling Interview with Leonie Andereya, Curator of Radisson RED Cape Town was featured across a double page spread in The African Independent

https://www.africanindy.com/business/q-and-a-radisson-reds-woman-leader-is-pushingboundaries-31425350

MEA EXTERNAL COMMUNICATIONS BUSINESS MEDIA Disseminated a media release providing an overview of RHG’s African expansion which secured coverage throughout Africa, over 45 pieces of coverage with a reach of over 12M.

https://www.businesstraveller.com/business-travel/2019/09/26/radisson-ihg-and-marriott-boost-their-presence-in-africa/ https://www.hotelbusiness.com/in-africa-hotel-brands-sign-deals/ https://www.hospitalitynet.org/news/4095187.html https://www.breakingtravelnews.com/news/article/ahif-2019-radisson-hotel-group-signs-11-africa-properties/ https://guardian.ng/saturday-magazine/travel-a-tourism/with-11-new-hotels-radisson-group-accelerates-expansion-in-africa/ https://www.hoteliermiddleeast.com/business/109171-radisson-hotel-group-boosts-development-in-africa-with-11-hotels https://onlinenigeria.com/stories/54263-radisson-hotel-group-spreads-tentacles-signs-new-hotels.html https://nationaldailyng.com/radisson-hotel-group-spreads-tentacles-signs-new-hotels/ https://businessday.ng/travel/article/radisson-hotel-group-boosts-its-african-development-with-11-new-hotels-signings/ https://igihe.com/ubukerarugendo/article/radisson-igiye-kunguka-hoteli-11-nshya-muri-afurika https://www.thecitizen.co.tz/news/business/1840414-5288424-3bghms/index.html http://www.algeriabusinessinfo.com/story-z1149280 https://www.cnbcafrica.com/apo/2019/09/24/radisson-hotel-group-boosts-its-african-development-signing-11-new-hotels/ https://africabusinesscommunities.com/news/radisson-hotel-group-boosts-its-african-development-with-the-signing-of-11-newhotels/ https://www.africanews.com/2019/09/24/radisson-hotel-group-boosts-its-african-development-signing-11-new-hotels/ https://www.hotelnewsme.com/news/radisson-hotel-group-signs-11-new-hotels/ http://bentelevision.com/radisson-hotel-group-boosts-its-african-development-signing-11-new-hotels/ https://www.eturbonews.com/268110/radisson-hotel-group-banks-on-africa-11-new-hotels/ http://brandafriq.com/radisson-hotel-group-boosts-its-african-development-signing-11-new-hotels/ https://businesstraffic.com.ng/africas-tourism-and-hospitality-industry-gets-major-lift-as-radisson-hotel-group-signs-11-newhotels/ https://ftnnews.com/accommodation/37858-radisson-signs-11-new-hotels-in-africa-within-the-first-nine-months-of-2019? https://www.latestnigeriannews.com/news/7694330/radisson-hotel-group-boosts-its-african-development-signing-11-newhotelsapo-gro.html http://www.businessghana.com/site/news/business/196614/Radisson-Hotel-Group-Boosts-its-African-Development,-Signing11-New-Hotels https://atcnews.org/2019/09/24/radisson-announces-the-signing-of-11-new-hotels-across-africa/

MEA EXTERNAL COMMUNICATIONS RHG Profiling KSA Expansion - This news release talks about Radisson Hotel Group’s latest hotel openings in Saudi Arabia, future upcoming hotels and total operational hotels in the country.

The article was published within 9 top KSA media.

MEA EXTERNAL COMMUNICATIONS RHG Profiling KSA Expansion - This news release talks about Radisson Hotel Group’s latest hotel openings in Saudi Arabia, future upcoming hotels and total operational hotels in the country.

The article was published within 13 top English speaking business and gulf titles.

MEA EXTERNAL COMMUNICATIONS Park Inn Makkah Al Naseem KSA - A print article and an online feature about the Park Inn Makkah Al Naseem in Platinum Life Style magazine.

MEA EXTERNAL COMMUNICATIONS Park Inn Makkah Al Naseem KSA - A strong PR coverage in regional and local media such as Laha Magazine, Saydiaty Magazine, Al Hayat Daily, Eye of Riyadh, Eye of Dubai, Ashrq Al Awsat Daily, Constructing Week, and so many online publications. Total amount of coverage 11.

MEA EXTERNAL COMMUNICATIONS Park Inn Makkah Al Naseem KSA - Radisson Blu Hotel, Jeddah Al Salama launched a wedding campaign on the most famous Pan Arab media to include Sayidaty Magazine, Hia Magazine, and Al Jamila Magazine Total amount of coverage within KSA media was 12.

MEA EXTERNAL COMMUNICATIONS TRADE MEDIA Radisson Blu Hotel, Jeddah Al Salam was featured in Hospitality News Middle East

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MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront Cape Town.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront Cape Town.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront Cape Town.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront Cape Town.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront Cape Town.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Destinations of the World featured the Hormuz Grand Muscat, A Radisson Collection, the Radisson Blu Dubai Waterfront, the Radisson Blu Hotel Jeddah Corniche and the Radisson Blu Hotel Waterfront CapeTown http://www.dotwnews.com/resorts/destinations-a-tale-of-four-cities

MEA EXTERNAL COMMUNICATIONS • CONSUMER MEDIA KSA The media stay which was organized while Ramadan focused on Haj and Umrah stays. Park Inn Makkah Al Naseem was able to secure coverage in Al Rajol Magazine, Swiftt News and an7a online magazine

MEA EXTERNAL COMMUNICATIONS • TRADE MEDIA Radisson Blu Hotel, Beirut Verdun: GM Interview and hotel feature (Print coverage) in Al Mouraked Magazine Radisson Blu Martinez Beirut : GM Interview and hotel feature (Print coverage) in Al Hadeel Magazine

MEA EXTERNAL COMMUNICATIONS TRADE MEDIA Radisson Blu Hotel Dubai Deira Creek has several team member shortlisted for the upcoming awards

MEA EXTERNAL COMMUNICATIONS TRADE MEDIA Radisson Blu Hotel Dubai Deira Creek GM Jan participated in the panel of Hotelier Middle East

MEA EXTERNAL COMMUNICATIONS TRADE MEDIA Radisson Blu Dubai Waterfront was featured in the CVENT top M&E hotels listing

MEA EXTERNAL COMMUNICATIONS TRADE MEDIA Radisson Blu Dubai Waterfront: Matt, the bar manager, was featured Caterer ME due to his success with Bacardi Legacy coemption . (print and online)

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Dubai Waterfront: FireLake managed to secure coverage about their menu changes.

Total amount of coverage 6 within Insider, Time Out, Whats on and Emirates Women.

MEA EXTERNAL COMMUNICATIONS • CONSUMER MEDIA Radisson Blu Dubai Waterfront: Great review about FireLake BackYard Brunch Emirates Women Radisson Blu Dubai Waterfront: featured for their summer pool deal on What's On

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA RADISSON BLU, KUWAIT was featured for their Peacock Chinese Restaurant in the Arab Times

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Abu Dhabi Yas Island was featured in Time Out Abu Dhabi print & online Total amount of coverage 4 within Time Out and Whats on,

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Abu Dhabi Yas Island was featured in various magazines for the relaunch of Amerigos Total amount of coverage was 5 within Time Out and Whats on.

1 4 3

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Dubai Media City was featured in Time Out with Certo and Tamanya Terrace Total Amount of coverage was 5 within Time Out, Whats On, Caterer, Hotelier Middle East, Friday.

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MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA • Radisson Blu Hotel, Jeddah Al Salam: Hia Magazine provided a great online review of the hotel

145

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Muscat, Oman was featured in the Times of Oman and Muscat Daily

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Kuwait was featured in Zafaf for their wedding location and in Arab Times for their BBQ opening

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA The Hormuz Grand, A Radisson Collection Hotel was featured in the several daily newspapers.

MEA EXTERNAL COMMUNICATIONS BUSINESS MEDIA Radisson Blu Hotel & Conference Center Niamey secured coverage in top tier media in Niger such as Africa Industrie magazine, Le Sahel, L’Enqueteur, etc. re the hotel opening and the African Union Summit which took place in the hotel after opening.

MEA EXTERNAL COMMUNICATIONS BUSINESS & MICE MEDIA Radisson Blu Hotel & Convention Centre, Kigali secured 12 editorial pieces in its key feeder markets (South Africa, Nigeria, Nairobi and further Pan Africa) with a reach of 2,13M.

MEA EXTERNAL COMMUNICATIONS BUSINESS MEDIA Interview with Andrew McLachlan re RHG’s expansion in Africa featured in The Official NEPAD Yearbook and Business Traveller Africa

MEA EXTERNAL COMMUNICATIONS BUSINESS MEDIA Hotels Mag featured an interview with Ramsay Rankoussi focusing on Egypt.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson RED Cape Town, in their lead up to their campaign, World Koesister Day, secured 1 radio interview, 5 print and 7 online articles with a reach of 1,85M+ people.

• • • • • •

Eat Play Drink Cape Town Magazine IOL.co.za Die Son Good Housekeeping Cape Town Tourism

MEA EXTERNAL COMMUNICATIONS • CONSUMER MEDIA Radisson RED Cape Town’s “World Koesister Day” secured 52 top tier editorial pieces (30 online and 22 print and broadcast) with a combined reach of over 26M which includes prime time news on TV and radio.

• • • • • • •

Daily Maverick 947 FM SABC News 702 Talk Radio Cape Talk Smile FM EWN

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Double page spread on Radisson Blu Hotel & Residence, Cape Town, focusing on the hotel apartments featured in Explore Magazine.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Waterfront secured coverage in top tier South African media titles such as Cape Argus newspaper and IOL.co.za for the success story of their Executive Housekeeper

https://www.traveller24.com/Explore/BusinessTravel/from-waitress-to-executivehousekeeper-at-the-radisson-how-this-super-mom-of-five-didnt-give-up-20190808 https://showme.co.za/cape-town/news/how-this-super-mom-of-five-didnt-give-up/

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Waterfront (Amani Spa) secured numerous articles in Glamour Magazine online and GQ Magazine online

https://www.glamour.co.za/wellness/love-relationships/how-tosay-i-love-you-to-yourself-31734146

https://www.glamour.co.za/wellness/we-suggestyou-amani-spa-for-the-ultimate-self-careexperience-33121296

https://www.gq.co.za/culture/entertainment/we-suggestamani-spa-for-some-much-needed-r-and-r-33661962

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Blu Hotel Waterfront, Cape Town secured coverage in GQ Magazine online and Fast Company online sharing End-of-Year Function tips by the hotel.

https://www.fastcompany.co.za/l ifestyle/how-to-ace-the-yearend-function-31099034

https://www.gq.co.za/culture/entertainment/how-to-make-sure-youryear-end-party-is-remembered-for-all-the-right-reasons-31101106

MEA EXTERNAL COMMUNICATIONS • BUSINESS MEDIA Radisson Blu Hotel & Convention Centre, Kigali secured coverage in tier 1 regional media titles for their Safe Hotels Certification

MEA EXTERNAL COMMUNICATIONS • CONSUMER MEDIA Radisson Blu Hotel PE secured coverage in The Herald newspaper and Netwerk24 re the hotels safety and training.

MEA EXTERNAL COMMUNICATIONS • CONSUMER MEDIA Radisson Blu Hotel PE secured coverage in The Herald newspaper, PE Express and Netwerk24 for their Eggs Benedict and Hollandaise sauce recipe.

MEA MEDIA COVERING OTHER MARKETS

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA This article gives a round-up review of The May Fair hotel by Radisson Collection in London, UK. Since the Middle East is a key feeder market we have organized for the National (daily newspaper) to review the hotel.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA The magazine gives a round-up review on the Palazzo Montemartini in Rome by Radisson Group. The article highlights the hotel’s admirable location, luxurious suites and tempting Caschera Spa with a call-to-action line to the website. We supported the team with Middle East media attendance and they received coverage in Harper’s Bazaar Arabia.

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Group announces that The Mayfair is the latest addition to the group and offers a distinctive lifestyle and offers luxurious accommodation in the desirable neighborhood of London. We supported the UK team with Middle East media attendance and they received coverage in Sayidaty Magazine

MEA EXTERNAL COMMUNICATIONS CONSUMER MEDIA Radisson Group announces that The Mayfair is the latest addition to the group and offers a distinctive lifestyle and offers luxurious accommodation in the desirable neighborhood of London. We supported the UK team with Middle East media attendance and they received coverage in Sayidaty.net

MEA EXTERNAL COMMUNICATIONS BUSINESS/TRADE MEDIA Jin Jiang Frankfurt co-branding secured coverage in Bizcommunity and Business Traveller Africa online, tier 1 Pan African media titles.

PANEL DISCUSSIONS AND AWARDS

MEA EXTERNAL COMMUNICATIONS AWARD NIGHT Tim Cordon was asked to handover the award for the Rising Star at the Hotel Show 2019 - Award Night.

The 2019 edition of the prestigious Middle East Hospitality Awards took place at the Ritz-Carlton DIFC on Wednesday 18th September. The industry awards evening provided the richly-deserved opportunity to recognize and celebrate the most outstanding properties, projects and people in the Middle East’s vibrant hospitality industry.

MEA EXTERNAL COMMUNICATIONS PANEL DISCUSSIONS David Allan, Cluster General Manager – Radisson Blu Hotel Dubai Waterfront Stuart Birkwood, Curator – Radisson Red Dubai Silicon Oasis Paul Franz, General Manager – Park Inn by Radisson Dubai Motor City

A central feature of The Hotel Show, The Hospitality Leadership Forum is a series of forthright panel discussions addressing the key strategic opportunities and challenges that are shaping the regional sector at this time of accelerated expansion and change.

MEA EXTERNAL COMMUNICATIONS AHIF RHG BD Team as well as Tim Cordon were part of panels and round table discussions at the Africa Hotel Investment Forum 2019 which took place in Addis Ababa. Between Tim Cordon and Andrew McLachlan, they also accommodated over 15 one on one media interviews, coverage scheduled to appear within the next month.

INFLUENCER OUTREACH

INFLUENCER & MEDIA COLLABORATION – TASTE OF RADISSON SA Name: Traveller24, Glamour Magazine, The Kate Tin, Zola Nene, Independent Newspapers, Audaciously Sels, My Kitchen, Fashion Fundi, Hein Stirred and Josh Mudrovcic Coverage to date: Glamour Magazine, Traveller24 with a reach of 400K+ Dates: September 15, 2019 Combined Reach: 800K+ Total posts on Social media: 21 Instagram posts Total Insta and Snapchat stories: 397 Insta Stories Total Engagement: 56K+

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INFLUENCER & MEDIA COLLABORATION Radisson Blu Palace & Thalasso Djerba Beach Party Name: Laiza de Souza (342k followers) / Anastasia Denisova (391K followers) & Marina Salnicova /Honorata Skarbek (360K followers) & Angelina Ptak/ Mr Hakim Jemili (557K followers) et Mme Fadyla Camara (84K followers) & DJ Nattyrico (34,4K followers) / Tara McDonald (93,1K followers)/ DJ David Vendetta (23,5K followers) DJ Michael Canitrot (39,3K followers) Link to editorial coverage: • • • • • • • • • • • • •

Destination Tunisie Tunisie linstant-m.tn Tourism Info Enterprises Magazine Tekiano Tunis Info Tunis Press News Mosaique FM Radio FG Aero News Tunisie Tribune La Femme

Social Media Following: Instagram Combined: 1,92M+ Total posts on Social media: #BeachPartyVol4 = 184 posts 1 video: https://www.youtube.com/watch?v=_tV53GWFKw0 Total Engagement: 800K+ 174

WORLD KOESISTER DAY SOCIAL MEDIA FACEBOOK • 19 posts • 2,749 impressions • 64,472 reach • 11,031 engagements INSTAGRAM • 12 posts • 2,571 likes • 120 comments INSTAGRAM STORIES • 99 x posts • 55,187 x views

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WORLD KOESISTER DAY KFM SOCIAL MEDIA FACEBOOK • 6 posts • 23 impressions • 154,076 reach • 1,248 engagements INSTAGRAM • 1 posts • 156 likes • 9 comments INSTAGRAM STORIES • 27 x posts • 62,631 x views TWITTER: • 1 x total posts • 2,856 x impressions • 55 x engagements

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INFLUENCER COLLABORATION Name: Busra Duran Audience Demographics: UAE based influencer Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Link to blog: https://www.instagram.com/hell0busra/ Social Media Following: 248k Total posts on Social media: 2 Total Insta and Snapchat stories: 5 Total Engagement: 8831

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INFLUENCER COLLABORATION Name: Yasmin Yusri Audience Demographics: UAE based influencer Link to blog: https://www.instagram.com/yasminyousri_/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 262k Total posts on Social media: 1 Total Insta and Snapchat stories: 5 Total Engagement: 1553

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INFLUENCER COLLABORATION Name: Youseefsaiid Audience Demographics: Arabic / UAE Link to blog: https://www.instagram.com/youseefsaiid/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 203k Facebook: NA Instagram: 203k Total posts on Social media: 2 Posts Total Insta and Snapchat stories: 10 Total Engagement: 20000+

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INFLUENCER COLLABORATION Name: @bh.alissa Audience Demographics: Arabic / Oman

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Link to blog: https://www.instagram.com/p/B26j3uCnNjr/ https://www.instagram.com/p/B26qBzjnnSKG/

Hosting Hotel: The Hormuz Grand, A Radisson Collection Hotel Social Media Following: 490k Facebook: NA Instagram: 490k Total posts on Social media: 2 Posts Total Insta and Snapchat stories: 12

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INFLUENCER COLLABORATION Name: dotonherway Audience Demographics: Philipinos Link to blog: https://www.instagram.com/dotonherway/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: N/A Instagram: 16K Total posts on Social media: 5 Total Insta and Snapchat stories: 10 Total Engagement: 1557

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INFLUENCER COLLABORATION Name: @chiclebelle Audience Demographics: UAE Link to blog: https://www.instagram.com/chiclebelle/ Social Media Following: 66.5k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: Total Insta and Snapchat stories: 2 masterclass + 3 brunch Total Engagement:

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INFLUENCER COLLABORATION Name: @chiclebelle Audience Demographics: UAE Link to blog: https://www.instagram.com/the_dubai_guy/ Dates: FireLake Social Media Following: 20.4k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: Total Insta and Snapchat stories: 11 Total Engagement:

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INFLUENCER COLLABORATION Name: @thethairishadventures Audience Demographics: UAE Link to blog: https://www.instagram.com/thethairishadventures/ Dates: FireLake Social Media Following: 65.2k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 1 Total Insta and Snapchat stories: 12 Total Engagement:

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INFLUENCER COLLABORATION Name: @sweetlifeinthesandpit Audience Demographics: UAE Link to blog: https://www.instagram.com/sweetlifeinthesandpit/ Dates: FireLake Social Media Following: 12k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: Total Insta and Snapchat stories: 7 Instagram stories Total Engagement:

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INFLUENCER COLLABORATION Name: Farah Audience Demographics: Age: 20- 50 Gender: Males - Females Researchers, Academics, Students, Businessmen/woman, Travelers Link to blog: https://www.instagram.com/farrahabdelaal/ Hosting Hotel: The Diplomat Radisson Blu Hotel, Residence & Spa Social Media Following: 24.4k followers Facebook: No Facebook Account Instagram: 24.4k followers Total posts on Social media: 4 Total Insta and Snapchat stories: 12 Total Engagement: 2.4k

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INFLUENCER COLLABORATION Name: Twinkleintrendz Audience Demographics: UAE Link to blog: http://www.twinkleintrendz.com/ Hosting Hotel: Radisson Blu Hotel, Dubai Silicon Oasis Social Media Following: 519k Facebook: NA Instagram: 519k Total posts on Social media: 2 Posts on Instagram with 6 pics Total Insta and Snapchat stories: 11 Total Engagement: 17,000

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Name: Illustrado Magazine Audience Demographics: (Filipino audience) Link to blog: Illustrado Magazine Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: +130K Instagram: 3291 Total posts on Social media: 1 Total Insta and Snapchat stories: 3 Total Engagement: 82 likes/113 shares/2.7K views

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INFLUENCER COLLABORATION Name: @sh0ogan Audience Demographics: UAE, Oman, Link to blog: https://www.instagram.com/sh0ogan/ Hosting Hotel: Radisson Blu Hotel, Abu Dhabi Yas Island Social Media Following: 85.3k followers Total posts on Social media: 2 Total Insta and Snapchat stories: 4 Total Engagement: 518 (excluding IG story views)

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INFLUENCER COLLABORATION Name: Mimi– Blogger Audience Demographics: Predominantly from Kuwait, age 25 – 44, mostly expats living in Kuwait Link to blog: https://www.instagram.com/according_to_mimi/ Hosting Hotel: Radisson Blu Kuwait Social Media Following: 11.8 K Total posts on Social media: 7 pictures in Insta feed Total Insta and Snapchat stories: 4 Insta stories Total Engagement: 428 likes – 105 comments

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INFLUENCER COLLABORATION Name: Khalil Al-Hamar _ Blogger Audience Demographics: Majority from Kuwait, age group 25 – 34 with equal share of men and women Link to blog: https://www.instagram.com/q8path/ Hosting Hotel: Radisson Blu Kuwait Social Media Following: 10.1 K Total posts on Social media: Total Insta and Snapchat stories: 7 Insta stories Total Engagement: N/A

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INFLUENCER COLLABORATION Name: missfavoritoss Audience Demographics: (UAE & India) Link to blog: (https://www.instagram.com/misfavoritoss/ Hosting Hotel: Park Inn by Radisson Motor City Social Media Following: (41.5k) Facebook: (NA) Instagram: (41.5k) Total posts on Social media: (2 as of now. 1 more to come) Total Insta and Snapchat stories: (10+) Total Engagement: (2500+)

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INFLUENCER COLLABORATION Name: Mimi– Blogger Audience Demographics: Predominantly from Kuwait, age 18 – 44, mostly expats living in Kuwait Link to blog: https://www.instagram.com/according_to_mimi/ Hosting Hotel: Radisson Blu Kuwait Social Media Following: 12.3K Total posts on Social media: 6 pictures in Insta feed Total Insta and Snapchat stories: 9 Insta stories.

Total Engagement: 548 likes – 71 comments.

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INFLUENCER COLLABORATION Name: Athari Abdullah– Blogger Audience Demographics: Predominantly from Kuwait, age 18 – 44, mostly expats living in Kuwait Link to blog: https://www.instagram.com/athari_life/ Hosting Hotel: Radisson Blu Kuwait Social Media Following: 310K Total posts on Social media: 2 video in Insta feed Total Engagement: 14,166 views – 1,016 Likes

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INFLUENCER COLLABORATIONS (CELEBRITY APPEARANCE) Radisson Blu Hotel Dubai Deira Creek hosted Miss Universe, Catriona Gray during her visit to Dubai Name: Miss Universe Catriona Gray Audience Demographics: Global Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Instagram: 6.8 million followers Total posts on Social media: 1 Total Engagement: 337,623

INFLUENCER COLLABORATIONS Name: Antoine Constantin & Cassandra Rousseau Audience Demographics: Europe Link to blog: https://www.monsieur-lifestyle.com/ & http://cassandrarousseau.com/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: 4,792 Instagram: 190.1K Total posts on Social media: 0 Total Instagram and Snapchat stories: 34 Total Engagement:0

INFLUENCER COLLABORATIONS Name: Saira Audience Demographics: Middle Eastern & North America Link to blog: https://gigglingcamels.com/ Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: N/A Instagram: 91.8K Total posts on Social media: 1 Total Instagram and Snapchat stories: 9 Total Engagement: 2,307

INFLUENCER COLLABORATIONS Name: Illustrado Audience Demographics: UAE Link to blog: Illustrado Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: +130K Instagram: 3K Total Engagement: 21,214 views, 30 shares, 66 likes

INFLUENCER COLLABORATIONS Name: Illustrado Audience Demographics: UAE Link to blog: Illustrado Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: +130K Instagram: 3K Total Engagement: 33K views, 9 shares, 215 likes

INFLUENCER COLLABORATIONS Name: Paul Meteoro Audience Demographics: UAE Link to blog: N/A Hosting Hotel: Radisson Blu Hotel, Dubai Deira Creek Social Media Following: Facebook: N/A Instagram: 2,363 Total posts on Social media: 3 Total Instagram and Snapchat stories: 3 Total Engagement: 156

INFLUENCER COLLABORATION Name: The Urban Potato Audience Demographics: Beirut Link to blog: https://theurbanpotato.net/radisson-blu-martinez-hotelbeirut/?fbclid=IwAR0RdnDGMBn1AqTXsvCZDvvRhdU_-4nVl3YLNHAiEnI6x1yG39q3ktKzxg

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Hosting Hotel: RADISSON BLU MARTINEZ

Social Media Following: 29.4 K Facebook: 68 Instagram: 29.4 K Total posts on Social media: 4 Total Insta and Snapchat stories: 9 Total Engagement: 250

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INFLUENCER COLLABORATION

Name: @shazaira Audience Demographics: Link to blog: https://www.instagram.com/shazaira/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 91.8k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: pending Total Insta and Snapchat stories: 1 Total Engagement:

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INFLUENCER COLLABORATION

Name: @monsieurlifestyle – Antoine Audience Demographics: France Link to blog: https://www.instagram.com/monsieurlifestyle/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 88.1k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 2 Total Insta and Snapchat stories: 10+ Total Engagement: 2590

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INFLUENCER COLLABORATION

Name: @instacassii – Cassandra Rousseau Audience Demographics: France Link to blog: https://www.instagram.com/instacassii/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 102k followers Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 1 (1 pending) Total Insta and Snapchat stories: 5+ Total Engagement: 1394

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INFLUENCER COLLABORATION

Name: @maiibraahim Audience Demographics: Egypt Link to blog: https://www.instagram.com/maiibraahim/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 1.1m Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 1 (1 pending) Total Insta and Snapchat stories: 2 Total Engagement: 53k

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INFLUENCER COLLABORATION

Name: @omaryasseranno Audience Demographics: Egypt Link to blog: https://www.instagram.com/omaryasseranno/ Hosting Hotel: Radisson Blu Hotel, Dubai Waterfront Social Media Following: 336k Facebook: (Insert Facebook following) Instagram: (Insert Instagram following) Total posts on Social media: 2 pending Total Insta and Snapchat stories: Total Engagement:

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INFLUENCERS OUTREACH Consumer Media

1 back page Ad on print magazine

2-page feature article about signature dishes served at The Larder Restaurant.

Name: Design Magazine Circulation: 30,000 monthly Dates: July 2019 issue Instagram Handle: @designnetwork Instagram Followers: 58.3K Reach: 40,032 Channels: • 2-page feature on print magazine • 1 back page ad on print magazine • 12 Instagram stories

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2-page feature on print magazine

12 Instagram stories

EXTERNAL COMMUNICATIONS Influencers' Outreach Mega Stars arrived to Jeddah to perform in Jeddah Season and they stayed at Radisson Blu Hotel, Jeddah Corniche. They mentioned the hotel on their social media channels (IG stories) and they promised to stay in the hotel again!

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INFLUENCER COLLABORATION Social Media coverage from Influencers visiting event @FireLake

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INFLUENCER COLLABORATION Social Media coverage from Influencers visiting event @FireLake

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INFLUENCER COLLABORATION Social Media coverage from Influencers visiting event @FireLake

INFLUENCER COLLABORATION Name: Dodos Hosting Hotel: Radisson Blu Hotel, Lagos Ikeja Audience Demographics: Lagos 40%, Abuja 30%, US 10% and Accra Ghana 5%.

Link to blog: https://www.instagram.com/iamdodos_style/?hl=en Dates: September 15, 2019 Social Media Following: Instagram: 40.1k Total posts on Social media: 3 Instagram posts Total Insta and Snapchat stories: 19 Insta Stories Total Engagement: 3,185 Total Reach: 66,7K+

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INFLUENCER COLLABORATIONS Name: Super Breakfast Buffet – Media Event Hosting Hotel: Radisson Blu Hotel Port Elizabeth Audience Demographics: 10 Media, Lifestyle and Food Bloggers/Influencers Link to blog post: http://tailoredinspiration.com/2019/09/05/super-breakfast-at-radisson-blu/ https://www.netwerk24.com/ZA/PE-Express/classic-eggs-benedict-withhollandaise-sauce-20190909-2 Dates: 4 September 2019 Social Media Following: 14 133 Instagram followers (combined) Total posts on Social media: 5 Instagram post & 3 Facebook Total Insta and Snapchat stories: 32 Insta-stories

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INFLUENCER COLLABORATION Name: Adejoro Olumofin Hosting Hotel: Radisson Blu Hotel, Lagos Ikeja Audience Demographics: Lagos 55%, Port Harcout 15%, Abuja 20%, US 10% and Accra Ghana 2%.

Link to blog: https://www.instagram.com/joroolumofin/?hl=en Dates: August 22, 2019 Social Media Following: Instagram: 624k Total posts on Social media: 7 Instagram post Total Insta and Snapchat stories: Total Engagement: 31K+

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INFLUENCER COLLABORATIONS Name: Lizeka Makala (@lillylizcat94) Hosting Hotel: Radisson Blu Hotel Port Elizabeth Audience Demographics:

Lifestyle and Beauty Blogger Location: Pretoria çJHB ç Cape Town çDurban çPort Elizabeth Age range: 18 - 24 ç 25 - 34 Gender: Women (61%) ç Men (39%)

Link to blog: Instagram post Dates: 18 August 2019 Social Media Following: 104, 292 Instagram followers Total posts on Social media: 1 Instagram post Total Insta and Snapchat stories: 4 Insta-stories Total Engagement: 22,2K+

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INFLUENCER COLLABORATION Name: (Nick Mutuma) Host Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, film, creative) Link to blog: (https://www.instagram.com/p/By0XF9Sl5Db/ Dates: (22nd July 2019) Social Media Following: Facebook: (54141k) Instagram: (221K) Total posts on Social media: (4) Total Engagement: (50323) IG post likes with park Inn Nairobi mentions

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INFLUENCER COLLABORATION Name: (Grace Msalame) Host Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, creative, bloggers, media, working class, females) Link to blog: (https://www.instagram.com/p/B0fiEF4p3vp/) Dates: (29th June 2019) Social Media Following: Facebook: (2123K) Instagram: (507K) Total posts on Social media: (7) Total Engagement: (45390) IG and FB post likes with park Inn Nairobi mentions

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INFLUENCER COLLABORATION Name: (Vivo Kenya influencers Fashion Photoshoot) Host Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, creative, working class) Link to blog: (https://www.instagram.com/p/B0iesOlnJoU// Dates: (23rd July-27th July 2019) Social Media Following: Facebook: (122579k) Instagram: (146K) Total posts on Social media: (16) Total Engagement: (15902) IG post likes with park Inn Nairobi mentions

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INFLUENCER COLLABORATION Name: (Lucia Musau/Influencer) Host Hotel: Park Inn by Radisson Nairobi Westlands Audience Demographics: (Lifestyle, creative, bloggers,media,working class, ladies) Link to blog: (https://www.instagram.com/p/BzFuXxCnP4t/) https://www.instagram.com/p/ByShBv3ncOH/ Dates: (6th July 2019) Social Media Following: Instagram: (95.5) Total posts on Social media: (6 posts) Total Insta and Snapchat stories: (3) Total Engagement: (23 231) IG likes with park Inn Nairobi mentions and appreciation review

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INFLUENCER COLLABORATION Name: David Bayingana Host Hotel: Radisson Blu Hotel & Convention Centre, Kigali Dates: Africa Cup of Nations Social Media Following: Instagram: 175K Twitter: 11K Total posts on Social media: 30 posts Total Insta and Snapchat stories: 45 Total Engagement: 89 013 post reach and 27 750+ engagement

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INFLUENCER COLLABORATION Name: (KaleykeMumo/Youtuber influencer, public figure) Host Hotel: Park Inn by Radisson Nairobi Westlands AudienceDemographics: (Lifestyle, creative, bloggers,media,workingclass, ladies) Link to blog: (https://www.instagram.com/kalekyemumo/?hl=en,https://www.facebook.com/kalekye mumo.publicfigure/ Dates: (2th,5th,7th,4th August 2019) Social Media Following: Facebook: (112952K) Instagram: (656K) Total posts on Social media: (5) Total Insta and Snapchat stories: (n/a) Total Engagement: 21909

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INFLUENCER COLLABORATION Name: Tebogo Sethokga – Average South African Blog Audience Demographics: Lifestyle /Travel Blogger Link to blog: Online article to be published in August https://averagesouthafrican.com/ http://lifeofstylez.co.za/ Dates: 26th – 28th July Social Media Following: Facebook: (14 261) Instagram: (2245) Total posts on Social media: 7 Total Insta and Snapchat stories: 12 Total Engagement: +- 1000

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HOTEL SUPPORT, OPENINGS & SIGNINGS

MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA The signing of Radisson Hotel La Baie d’Alger, Algeria secured coverage in both English and French Pan African, UAE and international media titles.

https://www.globalfdi.net/radisson-to-debut-in-algeria/ https://www.visa-algerie.com/radisson-hotel-group-annonce-un-nouvel-hotel-en-algerie/ https://voyagerdz.com/2019/07/16/ouverture-du-premier-hotel-radisson-en-algerie/ https://africabusinesscommunities.com/news/radisson-hotel-group-boosts-its-africandevelopment-with-the-signing-of-11-new-hotels/ https://www.hotel-online.com/press_releases/release/radisson-signs-with-bay-investcompany-for-radisson-hotel-la-baie-dalger-in-algiers/ https://hospitalitybreakingnews.in/tag/radisson-hotel-la-baie-dalger/ https://www.energyservicesexperts.com/2019/07/16/radisson-to-debut-in-algeria/ https://www.xlturnerstravel.co.za/radisson-to-debut-in-algeria/ http://www.tam.co.za/article/193529/Radisson-to-debut-in-Algeria https://tophotel.news/radisson-to-debut-in-algeria-construction-report/ http://www.ttgmena.com/algeria-to-welcome-radisson-hotel-la-baie-dalger-in-2022/ https://www.hotelmanagement.net/own/radisson-signs-second-hotel-for-algeria http://www.hotelnewsnow.com/Articles/297391/Global-hotel-pulse-Middle-East-Africa-news

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MEA EXTERNAL COMMUNICATIONS BUSINESS AND TRADE MEDIA The signing of Radisson RED Rosebank secured coverage in key regional, national and Pan African media titles, including Business Day newspaper, Travel News Weekly, etc. https://www.moneyweb.co.za/news/south-africa/rosebank-development-secures-joburgs-first-radisson-redhotel/ https://www.businesslive.co.za/bd/companies/property/2019-09-17-radisson-red-to-bring-its-hip-hotel-torosebank/ https://www.breakingtravelnews.com/news/article/radisson-red-johannesburg-rosebank-to-open-in-2021/ https://www.engineeringnews.co.za/article/first-radisson-red-hotel-in-johannesburg-to-open-in-feb-2021-201909-18 https://www.iol.co.za/travel/south-africa/gauteng/radisson-red-to-open-first-joburg-hotel-33180152 https://www.businesstravellerafrica.co.za/radisson-red-enters-joburg/ https://www.bizcommunity.com/Article/196/529/195737.html http://www.tourismupdate.co.za/article/195388/Radisson-breaks-ground-on-new-hotel http://www.etnw.co.za/article/195377/Radisson-brand-begins-construction-in-Johannesburg http://www.tam.co.za/article/195372/Radisson-breaks-ground-on-new-hotel https://insidetravel.news/raddison-red-is-coming-to-joburg/ http://www.travelandtourismdaily.co.ke/radisson-red-set-make-johannesburg-debut-new-signing/ https://www.tourismtattler.com/news/trade-news/radisson-red-announces-first-hotel-in-johannesburg/76483 https://www.hospitalitymarketplace.co.za/radisson-red-to-launch-in-johannesburg/ http://sandton24.com/rosebank-development-secures-joburgs-first-radisson-red-hotel/ https://www.hotelmanagement.net/development/radisson-signs-south-africa-s-second-redhotel?utm_source=Daily+Coverage+Comm+Team&utm_campaign=5fd69c1110EMAIL_CAMPAIGN_2019_09_18_05_59&utm_medium=email&utm_term=0_ec19943725-5fd69c1110256509537 https://www.hotel-online.com/press_releases/release/radisson-hotel-group-set-to-debut-radisson-red-injohannesburg-with-planned-2021-opening/ https://www.hospitality-interiors.net/news/articles/2019/09/1761582196-radisson-hotel-group-announcessecond-radisson-red-south-africa http://www.safrica24.com/lifestyle/radisson-red-to-open-first-joburg-hotel/205263-news https://www.hotelnewsresource.com/article107084.html

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MEA EXTERNAL COMMUNICATIONS LIFESTYLE AND TRADE MEDIA The opening of Radisson Blu Hotel & Residence, Nairobi Arboretum secured coverage in Kenya, regional and pan-African and international.

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MEA EXTERNAL COMMUNICATIONS CONSUMER AND TRADE MEDIA – KSA The signing of Mansard Riyadh, Radisson Collection Hotel in local and Pan Arab media (online and print).

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MEA EXTERNAL COMMUNICATIONS CONSUMER AND TRADE MEDIA

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UPCOMING ACTIVITIES

UPCOMING ACTIVITIES OCTOBER-DECEMBER 2019 OCT

NOV

DEC

SME Double Points Promotion FFP Radisson rewards Launch Promotion 2000 Bonus Points Mastercard SME Offer/Islamic Proposition Financial sector campaign and sales wave Healthcare focus industry specific campaign Extra value meetings offer to support sales wave AMEX Destination EGYPT campaign AMEX UAE F&D Campaign AMEX Collection Campaign (Kuwait and Oman) Meetings and events asset and channel audit for all hotels Etihad Bonus campaign Social Media webinar, visual content webinar, BAT webinar E-Commerce Webinars

Key Messages & Positioning webinar

CMNZH – SEM Campaign – New Opening DXBZY – SEM Campaign – New Opening

WEGO DXBZW PILOT – Dynamic Opening of Radisson Blu Hotel & Residence, Nairobi Arboretum

Crisis Communications webinar

DXBRR – SEM Campaign – New Opening

Opening of Radisson Blu Hotel Casablanca

Dream Deals Winter F1 Abu Dhabi Grand Prix Support

NIMZA – SEM Campaign – New Opening

SEO – EXPO 2020 Channel Audits: DAM, Brand Web, OTA and third party Support the opening of Radisson Blu Dubai Canal View Support the opening of Radisson Red Dubai Silicon Oasis

InstaMeet 2019 (UAE / Oman)

InstaMeet 2019 (South Africa) Media Breakfast Kuwait Media Breakfast Lagos Box Appeal UAE Lagos Influencer & Media Campaign

SA Media & Influencer Campaign Nairobi Media & Influencer Campaign Media Breakfast KSA

THANK YOU

Park Inn by Radisson, Makkah Aziziyah