Art Format Lab

AFL Saudi Format Lab

AFL proudly launched the Saudi Format Lab (SFL) as an aggregation of the top 10 Saudi start-ups in media and a gathering of young talent with considerable experience. SFL is based in Riyadh and Jeddah under one umbrella to cover content development and audio-visual production including production and post-production facilities, sound design and composition, graphics and animation, public relations, sales and distribution and others.

Key Projects

The Red Band Society Produced by acclaimed director Steven Spielberg, it revolves around a group of teenagers who are patients in a hospital, each suffering from a serious illness, giving out a positive message of optimism, portrayed within a comedydrama approach. The Arabic format adaptation was produced in Cairo. Gained wide media coverage and won the Broadcast Pro Best Drama in 2018.

The Emirati Entertainment

Experience (Season 1) The Emirati Entertainment Experience is an on-the-ground production of the first Emirati user-generated movie, and a digital database of around 3000 individuals in the industry developed in cooperation with Microsoft. The aim is to nurture Emirati and Arab talent in film and TV production and develop the local film industry infrastructure. It relies on ‘the public’ to develop and produce experimental movies guided by a ‘dream team’ of talented film makers and supported by film-related workshops held across the UAE. A professional version of the movie will be produced by the ‘dream team’ and released across cinemas locally and internationally.

The UAE Entertainment Experience is an international Emmy Award

The team from Art Format Lab at an on-the ground production.

Winning format initiated in The Netherlands and adapted in China, Turkey and Africa and the UAE.

Under the Sun The first Emirati user-generated movie inspired by the creative contribution of the participants in the UAE Entertainment Experience, the first crowd-sourced Emirati film project, an initiative by Sharjah Media City – Shams. It deals with domestic violence and contemporary social attitudes towards it, with underlying themes of the virtual world of social media and its impact on social behaviour.

Layla A docuseries, presented by Dr Mustafa Al Aidaroos (Salim: seasons 1-4), a young Saudi passionate about exploration and research, and who believes every city and historical sight in the Kingdom has its own ‘layla’ or love story embodied in its history and folklore. In 30 episodes, across his journey to ancient ruins, the mountains and the seas, Mustafa writes inspiring messages to ‘Layla’. The messages are a collection of thoughts, questions and

conclusions. The programme assumes a docuseries format combining exploration and dramatised storytelling.

Atyaaf A television magazine/reality show that follows a group of six young Emiratis as they prepare for their weekly magazine TV show. It sheds light on the UAE’s emerging creative talents from writers, innovators and musicians, also showcasing special segments led by inspiring personalities about mind and body, preventive nutrition and sport. Atyaaf also highlights Emirati contemporary works of art and reviews literary works.

Contact

Art Format Lab Level 29, Marina Plaza, Office 2 Dubai Marina, PO BOX 112222 Dubai, UAE Tel: +971 45124053 Tel: +971 558470282 Website: www.arabformatlab.com Email: info@arabformatlab.com

Creating world-class live productions

Seven Production is the ‘film and live broadcasting’ powerhouse at the forefront of the biggest events happening in the MENA region. Originally established in 2007, in Dubai, UAE, and now having offices in Abu Dhabi, Saudi Arabia, Finland and the United Kingdom, Seven has carved out a well esteemed reputation of being the region’s premier innovator of marketleading 4K and HD broadcast solutions and live technical events support to the most prestigious broadcasters, production companies, event organisers and government entities.

Live Broadcast Services

12 Outside Broadcast Units

(ranging from five to 40+ cameras) POD (customised solely for the global Formula One) Flypack Systems Wireless Systems (including relay helicopters and motorbikes) ENG and Specialist 4K/HD Equipment SNG Live Web Streaming Technical Production Teams Studio Hire and Production Support Host Broadcast Support Systems Integration Specialty Capture Post-production Support

Seven is aware of cultural differences and compliant with all national

regulations. The ability to customise its offering based on client requirements ensures the company delivers precisely what is demanded for in each project. Over the years, Seven has been providing clients with a comprehensive range of innovative turnkey solutions, functioning as a ‘one-stop shop’ for producing numerous TV productions and live events. Each project is guaranteed the highest standard of service with first-class results. The management’s ‘make it happen attitude’, strengthened by the experience and drive of the team, customer trust and the promise to always deliver, makes the team at Seven fiercely proud of its reputation.