Avid

Simplifying workflowS on the moSt efficient mediA plAtform

Avid is the world’s leading provider of audio and video technology for media organisations and independent professionals. Avid solutions are used to create, distribute and monetise the most prestigious and award-winning films, videos, music recordings, TV shows, live concerts and news broadcasts.

Ever since Avid led the revolution in non-linear editing over 25 years ago, the company has continued to invest heavily in research and development and currently holds over 200 patents.

Avid envisions and delivers the best, most comprehensive individual solutions, integrated on the most open and efficient media platform in the industry, to fundamentally improve the way media professionals work. The Avid Everywhere strategic vision addresses the entire media value chain — from the way media is created and managed to flexible deployment, licensing and pricing options, enabling broadcast, video and audio professionals to connect with their audiences in more powerful and profitable ways and to protect their investment with future-proof solutions.

Avid works with the industry’s most innovative and influential community of media and entertainment industry professionals in the shape of the Avid Customer Association (ACA), which fosters deep collaboration between Avid and the people dedicated to proactively shaping the future of the industry. Avid solutions have been recognised with numerous industry and technology awards, including two Oscars, a Grammy and 14 Emmys. The Avid MediaCentral Platform continues to form the backbone of Avid’s streamlined media workflow. As the foundation of the industry’s most open, extensible and customisable media production environment, the MediaCentral Platform simplifies workflows by tightly integrating all products and services that run on top of it, whichever Avid or third-party solutions customers choose to use. From large enterprises to post facilities, schools, recording studios, editing suites and professional home studios, the secure and protected Avid MediaCentral Platform offers common services and a unified front-end experience.

Building on the Avid MediaCentral Platform, Avid’s industry-leading Artist Suite, Media Suite, Storage Suite and marketplace solutions provide customers with all the tools needed to create, manage, store, distribute and monetise content.

BroAdcASt SolUtionS

With powerful technology that fits into your pocket and the ability to send media around the world in an instant, anyone can be a broadcaster. Traditional broadcast companies are facing unprecedented pressure to compete for audience share. In order to survive and thrive in this transformative era, broadcasters need to increase collaboration among their teams, optimise value of their media assets and deliver higher-quality media that engages audiences on multiple screens.

For newsgathering, Avid’s complete story-centric news workflow enables news teams to plan, collaborate, create and deliver multiple story angles across a variety of platforms allowing them to stand out in today’s highly competitive market. The workflow builds on the openness and integration of the MediaCentral Platform with iNEWS enabling efficient scheduling; Interplay|Production providing production management tools that facilitate creative collaboration; Interplay|MAM offering streamlined yet powerful media asset management; Avid NEXIS, the softwaredefined storage platform specifically designed for storing and managing media and Media|Distribute orchestrating file preparation, transcoding and delivery to multiple destinations.

Avid offers a range of powerful graphics production toolsets that deliver rich video and graphics capabilities, integrated 4K workflows and powerful broadcast enhancements for news and sports production. Maestro is the universal controller for video and graphics that enables users to create, manage, distribute and play out stunning, high-resolution 3D graphics and videos easily. Thanks to its modular architecture, Maestro can be customised for a wide variety of environments and integrates seamlessly with iNEWS for playlist creation and execution, Media Composer for post-production graphics editing, and MediaCentral|UX, the cloudbased, web front-end to the MediaCentral Platform. TD Control offers easy control and management of multiple high-resolution studio displays simultaneously from a single touch interface.

PowerWall is a cost-effective solution for delivering compelling graphics content to video walls at upto 16k resolution. It is based on the HDVG4 graphics platform which provides unrivalled capabilities to the video wall environment, with multiple genlocked 3G or HD SDI signals that can be tiled across

the video wall according to the size and shape required as well as synchronisation of on-screen elements. 4Designer authoring software provides state-of-the-art 2D|3D real-time broadcast graphics authoring tools to create engaging visual content for news, elections, sports events, weather segments, business reports and more.

For sports production, the Spark live sports enhancement telestration tool enables on-air commentators to draw and add graphics to a video in real time, giving audiences better visual insight into key plays, game flow and analysis. Unlike traditional telestrators, Avid Spark allows users to draw graphics in both onscreen and in-field perspectives, ensuring a realistic viewing experience. Avid also offers PlayMaker, the next-generation slowmotion replay and media highlights editing server that enhances productivity. It provides ongoing ingest of multiple incoming feeds and powerful editing tools for immediate playback of sports highlights or live breaking news.

pro Video SolUtionS

Avid’s best-in-class solutions enable customers to streamline production, enhance collaboration and harness their creativity to produce high quality content.

Media Composer remains the professional choice for award-winning creative editorial. When Media Composer is combined with the Avid Artist|DNxIO video interface, hi-res workflows from capture to output are accelerated. Avid NEXIS softwaredefined scalable storage creates virtual pools of storage, providing easy and simultaneous access to files and enabling creative teams to collaborate in real time. The MediaCentral|UX cloud-based web front end to the MediaCentral Platform allows remote access to production assets, including low-res video clips that facilitate quick review and approval from any location with an internet connection.

pro AUdio SolUtionS

Avid audio solutions, from the industry standard Pro Tools DAW to the Pro Tools/ S6 control surface and Venue|S6L live sound console, enable users to create and deliver premium-quality audio, manage complex sessions and high volumes of digital assets and operate more efficiently.

The revolutionary Pro Tools|S6 modular control surface leverages the best of the industry-leading ICON and System 5 product families, providing superior ergonomics and intelligent studio control. It is built to grow and change easily, with a first-of-its-kind modular design that can be customised to suit the way mixers want to work.

Pro Tools|S3 is a smaller, portable control surface that delivers intelligent control over every aspect of Pro Tools and other DAWs. Ideal for space-confined and on-

the-go mixing, it also packs enormous power to handle large sessions and turnaround projects faster. It can also be paired with Pro Tools|Dock for intelligent studio control and timesaving touch workflows.

The Venue| S6L remains the standout favourite among top live sound engineers and now S6L also offers Waves SoundGrid support, I/O sharing, 128-track Pro Tools recording and MADI and Dante connectivity. All systems now come with the industry’s highest level of support, including 24/7 assistance, overnight hardware exchange, software upgrades and more for three years.

The industry standard Pro Tools DAW delivers powerful new editing capabilities that give audio professionals more control over their editing workflow and enables faster and more fluid mixing, while new standalone purchasing options for Pro Tools|HD Native and HDX systems make these premium solutions more flexible and affordable than before.

Avid recently introduced Pro Tools|MRTX, a versatile new audio interface with superior sonic quality of DAD’s legendary AD and DA converters, plus flexible monitoring, I/O, and routing capabilities — all in a powerful unit that integrates seamlessly with Pro Tools|S6 and S3.

In addition, Sibelius notation software continues to grow as the fastest, smartest and the easiest way to write music, creating beautiful scores with the latest version including flexible layouts, fine control over staff sizes and colour for individual notes or chords.

Backing all of Avid’s solutions is the Avid Global Services team, who provides customers with the highest standard of service and support. Whether to implement a new system, resolve an issue or maximise efficiency, Avid offers a variety of professional services to support diverse needs. With the best individual tools, integrated on the most open and efficient media platform, Avid is uniquely positioned to help organisations and professionals succeed in the highly competitive and rapidly changing media industry.

contAct

Avid

Aurora Tower 19th Floor, Office 1903 Dubai Media City PO Box 500646 Email: Info.EMEA@avid.com

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