mAnUfActUrer
Simplifying workflowS on the moSt efficient mediA plAtform
A
vid is the world’s leading
strategic vision addresses the entire media
The Avid MediaCentral Platform continues to
provider of audio and
value chain — from the way media is created
form the backbone of Avid’s streamlined media
video
for
and managed to flexible deployment,
workflow. As the foundation of the industry’s
technology
media organisations and
licensing and pricing options, enabling
most open, extensible and customisable media
independent professionals. Avid solutions
broadcast, video and audio professionals
production environment, the MediaCentral
are used to create, distribute and monetise
to connect with their audiences in more
Platform simplifies workflows by tightly
the most prestigious and award-winning
powerful and profitable ways and to
integrating all products and services that run
films, videos, music recordings, TV shows,
protect their investment with future-proof
on top of it, whichever Avid or third-party
live concerts and news broadcasts.
solutions.
solutions customers choose to use. From large
Ever since Avid led the revolution in
Avid works with the industry’s most
enterprises to post facilities, schools, recording
non-linear editing over 25 years ago, the
innovative and influential community
studios, editing suites and professional home
company has continued to invest heavily
of media and entertainment industry
studios, the secure and protected Avid
in research and development and currently
professionals in the shape of the Avid
MediaCentral Platform offers common
holds over 200 patents.
Customer Association (ACA), which fosters
services and a unified front-end experience.
Avid envisions and delivers the best,
deep collaboration between Avid and the
Building on the Avid MediaCentral
most comprehensive individual solutions,
people dedicated to proactively shaping the
Platform, Avid’s industry-leading Artist Suite,
integrated on the most open and efficient
future of the industry. Avid solutions have
Media Suite, Storage Suite and marketplace
media platform in the industry, to
been recognised with numerous industry
solutions provide customers with all the tools
fundamentally improve the way media
and technology awards, including two
needed to create, manage, store, distribute
professionals work. The Avid Everywhere
Oscars, a Grammy and 14 Emmys.
and monetise content.
50
