AWARD WINNERS YOUR UPWARDLY
Transportation and mobility leaders shine at the 2025 Truck&Fleet Middle East Awards
CONSTRUCTION EQUIPMENT AND
z Make connections, expand your network and relationships, generate leads, elevate sales, grow your footprint with endless opportunities.
FEATURE 18 / 2025 AWARDS WINNERS ROUND-UP
Who won what at this year’s Truck and Fleet ME Awards?
ALSO THIS ISSUE …
NEWS
06 / NEWS FROM THE MONTH
The RTA and TruKKer offer fleets a new option to ease empty journeys.
LAUNCHES 12 / SMOOTH RUNNING FOR LEXUS LX700H LAUNCH
Lexus completes its electric line-up in the UAE.
INTERVIEW 14 / UD STILL ON THE UP
T&FME meets UD Trucks to see how it can build on an incredible 2024.
FEATURE 28 / CAN MOBILITY BE PROFITABLE?
As the mobility competition heats up, Dheeraj Satta looks at how firms can make their businesses viable in the long-term.
FEATURE 30 / THE GREAT DEBATE
It is EV versus FCEV!
INTERVIEW 34 / FORD EXPANDS
T&FME visits Ford’s advanced and strategically crucial regional hub opening.
THIS IS IT, THE ANNUAL AWARDS ISSUE
As the curtains close on the Truck and Fleet Awards 2025, we look back on an event that truly showcased the innovation, resilience, and excellence driving the region’s transportation and mobility sectors. Held at the Ritz Carlton JBR, Dubai, the awards gathered industry leaders, fleet operators, manufacturers, and service providers to celebrate the best in commercial vehicles, logistics, and fleet management.
This year’s awards were not just bigger—they were more meaningful. With an expanded list of judged categories, we ensured that the industry’s most deserving companies and professionals were recognised by an expert panel for their contributions. From Middle East Truck of the Year to Best Last-Mile Delivery Solution, the categories reflected the evolving priorities of the sector—sustainability, safety, and cutting-edge technology.
One of the most exciting additions this year was the Hottest Truck of the Year category, determined by a public vote. The overwhelming response underscored the passion that fleets and drivers have for the brands shaping the roads of the Middle East. Alongside this, the Outstanding Manufacturer of the Year and Excellence in Fleet Sustainability categories highlighted how companies are adapting to the needs of a changing world, embracing cleaner, more efficient technologies.
The Truck and Fleet Awards have always been about more than trophies—they
are a platform for progress. The winners and nominees alike represent a forwardthinking industry that is tackling some of the biggest challenges, from emissions reduction to digitisation. This year’s gala was not just a celebration, but a benchmarksetting moment for what’s next in fleet operations, mobility, and logistics.
A huge thank you to our panel of 14 judges, sponsors, and partners, whose support made this year’s event the most impactful yet. Their commitment ensured that the winners were chosen with fairness, expertise, and a shared vision for excellence.
And of course, to the companies and individuals who participated — you are the driving force behind this industry’s success.
I very much appreciated not just the inputs of our judging panel but also their thoughts on how we can continue to improve the awards is also incredibly valued to me.
It is exciting to me that even after a number of years there are still ways to improve the nomination process and the types of data and priorities we need to cover to make sure the most relevant trucks are winning across judged categories.
As we look ahead to 2026, one thing is clear: the transportation and fleet sectors are in the midst of a transformation, and we are honoured to be at the heart of celebrating those leading the way. Congratulations once again to all the winners, and we look forward to another year of innovation, growth, and success.
STEPHEN
WHITE HEAD OF CONTENT, MOBILITY & CAPITAL ASSETS
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EDITORIAL
HEAD OF CONTENT, MOBILITY & CAPITAL ASSETS
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MARKETING
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FLEET
Emirates Transport works to improve down syndrome children’s bus access to education and recreation
FLEET
ADNOC Distribution reports record fuel volumes and EBITDA for 2024
LOGISTICS
AJEX Logistics Services moves to enhance last-mile deliveries in Saudi Arabia
FLEET
Bridgestone and Maserati join forces for ‘Born to Race’ in Abu Dhabi
FLEET
Al-Futtaim Automotive breaks global IMI record for EV training of its workforce
FLEET
Autorola interview: Modernising the Gulf’s Automotive Market
Stephen White sits down with Peter Grøftehauge, CEO of Autorola Group, to delve deep into the transformative shifts reshaping the global automotive pre-owned market
CARS
Deep Dive: LX 700h launches as Al-Futtaim Toyota and Lexus
Jacques Brent, Managing Director, Toyota and Lexus UAE heads the launch of the luxury car that completes the firm's electrified offering
FLEET
Qatar starts autonomous trials at Hamad International Airport
The proof-of-concept trials, which began on February 16, include an autonomous staff bus and a baggage tractor
CARS
SHIFT Car Rental introduces Rent-to-Own for Chery cars
SHIFT said it aims to redefine mobility solutions by providing a seamless alternative to traditional car financing
CARS
All-new 2025 Audi A5 and S5 launched in UAE
New models redefine the driving experience with a perfect fusion of power and efficiency, clams Audi Al Nabooda Automobiles
EMIRATES TRANSPORT AND E& ENTERPRISE JOIN FORCES / RTA AND TRUKKER LAUNCH LOGISTY / BESTUNE AND SELFDRIVE PLAN MASSIVE FLEET DRIVE / DHL IN MUSCAT
RTA and Trukker launch Logisty app for haulers NETWORK
DUBAI’S RTA JOINS FORCES WITH TRUKKER TO UNVEIL ‘LOGISTY’, A DIGITAL LOGISTICS PLATFORM DESIGNED TO TRANSFORM FREIGHT TRANSPORTATION AND COMMERCIAL LOGISTICS
LOGISTICS
By integrating advanced technologies, ‘Logisty’ is intended to enhance Dubai’s position as a premier logistics hub in the Middle East.
According to Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors at RTA, the launch of ‘Logisty’ aligns with Dubai’s broader vision to solidify its status as a global economic powerhouse. “The launch of the ‘Logisty’ platform is a testament to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, for enhancing the global competitiveness of Dubai as a leading centre for finance, business, and economy. It also supports
the Dubai Economic Agenda (D33) aimed at positioning Dubai among the top three economic cities in the world.”
The platform is a key initiative within the Dubai Commercial Road Transport & Logistics Strategy 2030 and has been developed in collaboration with TruKKer, ‘Logisty’ will introduce sophisticated logistics solutions to streamline freight transportation. The platform features a CBM Calculator, enabling users to estimate shipment volumes by uploading photos or videos. This AI-driven tech is expected to enhance logistics efficiency and reduce operational bottlenecks.
Dubai’s commercial transport sector has experienced remarkable growth, with over 10,000 transport companies operating in the emirate.
THE NUMBER OF REGISTERED COMMERCIAL VEHICLES HAS REACHED 351,000 WITH THE CREATION OF MORE THAN 242,000 JOBS – RTA
AAC TARGETS FLEET STARTUPS WITH URVENTURES MOBILITY PLATFORM
FLEET
Arabian Automobiles Company (AAC) has launched Urventures, a groundbreaking mobility solutions platform aimed at supporting and funding startup SMEs in the UAE. In the first phase of Urventures, Arabian Automobiles has invested in two pioneering women-led UAE startups, ProMed First Aid and Bambuyu, by equipping them with the widely used Nissan Urvan commercial microbus. This move directly addresses one of the most significant challenges faced by startups in their early stages—logistical support. Businesses were selected based on their growth potential, societal impact, and essential need for a van as part of their operations.
The UAE leads the GCC nations as a startup incubator, with over 5,600 registered businesses by Q2 2024. In addition, the Dubai government has introduced Ignyte, a digital platform designed to accelerate the development of over 100,000 startups and entrepreneurs. With Urventures, Arabian Automobiles reinforces its commitment to supporting the UAE’s startup ecosystem and addressing the mobility needs of SME entrepreneurs nationwide. ProMed First Aid, established in 2024, specialises in emergency medical services training across the GCC. Through Urventures, it will leverage the Nissan Urvan to expand mobile medical training and transport essential equipment. Meanwhile, Bambuyu, a sustainable tissue company founded in 2021, will use its vehicle to enhance delivery operations and promote its eco-friendly products.
DHL OPENS STATE-OF-THE-ART LOGISTICS FACILITY
FLEET
DHL Express, the global leader in express logistics, has inaugurated a cutting-edge logistics facility at Muscat International Airport. This milestone aligns with Oman Vision 2040, reinforcing the Sultanate’s position as a regional aviation hub and enhancing the nation’s logistics infrastructure.
The facility, developed with an investment of over €30 million, spans 12,621 square meters, including 8,074 square meters of built-up space. It features a ground operations hub, an import/export gateway, and a regional office, with the capacity to process up to 2,400 shipments per hour while serving over 4,200 customers.
An official ceremony to mark the launch was attended by His Highness Sayyid Tarik bin Shabib bin Taimur Al Said, along with industry leaders and distinguished guests.
Abdulaziz Busbate, CEO of DHL Express MENA, highlighted the facility’s importance in DHL’s regional strategy: “This facility is the latest addition to DHL’s growing infrastructure and a strategic investment in the future of logistics in the Sultanate of Oman. As we continue expanding our footprint across the region, we remain committed to delivering innovative logistics solutions that empower
businesses to scale and thrive in both regional and global markets.”
His Highness Sayyid Tarik bin Shabib bin Taimur Al Said expressed his appreciation for DHL’s commitment to Oman:“I am very pleased to be here today to witness the opening of this new facility. It demonstrates DHL’s commitment and trust in Oman and enhances their capacity. It is a great example of a healthy private-public partnership.”
EMIRATES TRANSPORT AND E& JOIN FORCES
FLEET
Emirates Transport, the UAE’s highly regarded provider of transportation solutions, has signed a Memorandum of Understanding (MoU) with e& enterprise, the digital transformation division of e&, to drive advancements in connected vehicle technologies.
This strategic partners said they are aiming to integrate innovative solutions that prioritise road safety, reduce
environmental impact, and elevate fleet performance.
By combining expertise, the two organisations will deploy advanced telematics, real-time data analytics, and Internet of Things (IoT) solutions. These technologies will enable smarter traffic management, reduce congestion, and promote safer driving practices.
The partnership will also introduce predictive maintenance capabilities, designed to
minimise vehicle breakdowns, extend lifespans, and ensure uninterrupted fleet operations. A shared commitment to regulatory compliance, data security, and interoperability is central to the collaboration. Pilot projects will be conducted to test and refine the effectiveness of the technologies in realworld scenarios, aiming to improve safety and operational efficiency across the transportation ecosystem.
Peter Milner Jørgensen, Acting CEO & CFO of Emirates Transport, described the strategic importance of the collaboration as a significant step forward in the fleet owner’s commitment to innovation and sustainability in the transportation sector.
“By integrating advanced connected vehicle technologies, we will optimise traffic flow, reduce congestion, and enhance coordination between vehicles and traffic systems,” he added.
TAILORED FOR THE TASK
Thanks to the flexibility of our modular system and chassis that are well-adapted to the bodywork, our relationship with the bodybuilder is a strong and long-lasting one. No wonder - our ability to deliver tailormade solutions with short lead times makes their job a whole lot easier.
The well-prepared interface between chassis and bodywork makes for a costand time-efficient process. As do factoryfitted options such as finished bodywork holes along the entire chassis frame, rear end adaptations and the BCI, Bodywork Communication Interface, to name a few. The latter enables a perfect integration between chassis and bodywork.
SELFDRIVE ADDING 1,500 CARS IN
FLEET
SelfDrive Mobility has unveiled an exclusive strategic collaboration with FAW Group’s Bestune brand. The partnership, facilitated through Al Khalid Auto, the authorised Bestune dealership, is set to introduce a fleet of 1,500 cars in the UAE and scale up to 5000 vehicles across the GCC by
the end of Q4. The agreement marks a significant milestone in SelfDrive Mobility’s mission to expand its subscription offerings with cuttingedge automotive solutions. Bestune, renowned for its innovation and superior build quality, will introduce two of its flagship models, the Bestune B70 and Bestune T77, to SelfDrive’s
THE UAE
platform. Customers can now opt for subscription plans starting at AED 1749 and AED 1999 per month, respectively, with flexible terms ranging from one to 12 months.
This partnership is a strategic response to the increasing demand for flexible and affordable on-demand mobility solutions in the region. By integrating Bestune’s vehicles into its lineup, SelfDrive aims to deliver a seamless experience for users seeking high-quality vehicles without longterm commitments.
“By integrating our next-gen Bestune models with SelfDrive’s platform, we are redefining accessibility to high-quality vehicles in the region,” said Valen Yang, Deputy General Manager of FAW Bestune..
EXEED ENTERS PRE-OWNED LUXURY MARKET
RETAIL
EXEED, the premium automotive brand represented exclusively by Al Ghurair Motors in the UAE, has officially entered the pre-owned car market with the launch of its certified pre-owned showroom in Mussafah, Abu Dhabi.
The showroom is part of a state-of-the-art 3S facility that combines Sales, Service, and Spare Parts under one roof, delivering a streamlined and comprehensive
automotive experience. The facility offers a range of pre-owned EXEED models, including the LX, TXL, RX, and VX, providing customers with premium driving options at exceptional value.
The EXEED certified pre-owned programme ensures peace of mind by offering vehicles with any remaining manufacturer warranty coverage.
Selected models also include exclusive after-sales perks such as one-year complimentary insurance and 24/7 roadside assistance, enhancing the overall ownership journey. To meet diverse customer needs, EXEED has partnered with leading UAE banks to provide flexible financing.
LOOTAH BIOFUELS LAUNCHES NEW SMART APP AS IT DRIVES FOR MORE FUEL
BIOFUELS
Lootah Biofuels says its newly launched smart app will promote sustainability by encouraging the safe disposal of used cooking oil, which will be converted into biodiesel.
Lootah Biofuels, established in 2010, produces biodiesel from used cooking oil. The company said it is further expanding its supplier network to collect and recycle used cooking oil for biodiesel production.
The new drive for more feedstock for its production aims to increase UCO recycling to 80%. Government and private sector initiatives are crucial for reducing food waste and promoting sustainability.
Yousif Bin Saeed Lootah, Founder and CEO of Lootah Biofuels, said: “Our focus on sustainable solutions aligns with the UAE’s vision and its leading initiatives to promote sustainability, the circular economy, and innovation. We are committed to raising awareness about the efficient use of resources and expanding our network to collect used cooking oil to produce ecofriendly and sustainable biofuel.”
Food waste in the UAE, costing up to US $3.53bn annually, contributes to global warming through methane emissions. During Ramadan, food waste in Dubai increases to 60%, with per capita waste rising to 4.5 kg daily.
AL-FUTTAIM UNVEILS THE NEW LX700H TO COMPLETE ELECTRIC OFFERING / NEW MODEL AUDI A5 AND S5 ARRIVE IN THE UAE
LAUNCHES
22%
CO2 EMISSIONS REDUCTION
LX 700h launches as Al-Futtaim Toyota and Lexus
JACQUES BRENT, MANAGING DIRECTOR, TOYOTA AND LEXUS UAE HEADS THE LAUNCH OF THE LUXURY CAR THAT COMPLETES THE FIRM’S ELECTRIFIED OFFERING
The much-anticipated Lexus LX700h made its debut in Dubai last month. The glitzy launch event held at Al Marsa Boulevard, brought together industry leaders and automotive enthusiasts.
They were told that the launch signified more than just a product introduction—it was a statement of intent. Al-Futtaim Lexus aims to redefine luxury by aligning it with sustainability, a theme that was reinforced by Jacques Brent, Managing Director of Al-Futtaim Toyota and Lexus UAE, who noted, “The 2025 Lexus LX700h is a revolution in sustainable luxury. This is luxury redefined— optimised efficiency without
compromising on performance.”
The LX700h is Lexus’ first electrified LX, blending the raw power of a hybrid V6 with a refined driving experience tailored for the region’s high-end consumers. Lexus is leveraging this model to maintain its position among the top four luxury brands in the market.
Brent highlighted the brand’s strategic positioning by stating, “Every SUV in our line-up now offers a hybrid powertrain. That’s true leadership.”
While the traditional LX models have been synonymous with power and off-road capability, the hybrid iteration introduces a new
dimension—balancing efficiency with luxury. Brent described this shift as “Lexus reimagining what is possible,” underscoring the brand’s forward-thinking vision.
Brent also reinforced Lexus’ leadership in hybrid technology, revealing that hybrid models now make up 40% of Lexus sales in the UAE. “When others talked about hybrid technology, we pioneered it,” he stated.
Beyond individual buyers, the LX700h presents a compelling case for fleet operators and corporate leasing, an area where Al-Futtaim Lexus is seeing increasing demand. Brent acknowledged this growing trend:
“We do tend to pick up interest from the management level within organisations. That’s our first entry point. But what we’ve started to see a lot more interest in, given the country’s rising wealth, is from people who don’t want to buy but prefer to lease.”
Leasing has traditionally been a smaller segment in the UAE, with ownership being the preferred model. However, Brent noted that this is changing: “Leasing has never been big here, but it’s definitely picking up. A luxury car is ideal for a lease business.”
This shift positions the LX700h as a strong contender for companies looking to offer executive-level
‘BOLD’ 2025 AUDI A5 AND S5 LAUNCHED IN UAE
NEW AUDI MODELS ARE A PERFECT FUSION OF POWER AND EFFICIENCY, CLAIMS AUDI, AL NABOODA AUTOMOBILES
Lexus has developed a new parallel hybrid system that prioritizes preserving the “reliability,” “durability,” and “off-road performance” that the LX series has cultivated over generations.
vehicles with lower emissions and reduced fuel costs.
The LX700h wasn’t the only showstopper at the event. The unveiling of the Lexus LX600 Overtrail demonstrated the brand’s commitment to off-road enthusiasts
with a sizeable budget.
The Overtrail variant is tailored for adventure seekers who demand ruggedness without sacrificing the refinement Lexus is known for. “Luxury shouldn’t stop where the road ends,” Brent remarked.
Audi, Al Nabooda Automobiles unveiled the all-new 2025 Audi A5 & S5 at the Audi Dubai Showroom. This exclusive event showcased the bold evolution of the Audi A4, first launched 30 years ago, now reimagined as the latest generation Audi A5, redefining modern sportiness and setting new standards in premium progress.
The evening unfolded with interionally inspiring speeches and a grand reveal by Senior Executives at Audi, Al Nabooda Automobiles.
The all-new Audi A5 and S5 models took center stage, redefining the driving experience with a perfect fusion of power and efficiency. Equipped with advanced drive technologies, including Audi Drive Select and MHEV Plus (subject to market availability), these models deliver enhanced performance that is both exhilarating and seamless. With robust TFSI engines, the A5 models, including the 205 bhp A5 40 TFSI, and the S5 featuring a potent 3.0L engine with 368 bhp, continued to captivate guests, embodying Audi’s commitment to automotive excellence.
The Audi A5 and S5 excel not only in performance but also in design, where the bold Singleframe grille and sculpted flared wheel arches enhance the models’ sleek silhouettes. The
interiors are crafted for comfort and luxury, featuring panoramic glass roofs with switchable transparency and customizable ambient lighting packages that create a refined driving atmosphere. Reflecting on the successful launch, K. Rajaram, CEO of Al Nabooda Automobiles, said, “Tonight is a celebration of the new Audi A5 & S5 and a glimpse into the future of Audi, Al Nabooda Automobiles. As we continue to introduce groundbreaking models and innovative technologies, our vision for a new generation of premium mobility takes shape. We are setting new benchmarks in the industry, demonstrating our commitment to excellence and our passion for progress.”
These vehicles showcase Audi’s dedication to cutting-edge technology and dynamic performance, reinforcing its commitment to a new generation of premium mobility, says its distributor.
The LX 700h is Lexus’ latest hybrid offering, and now the entire Lexus SUV lineup is electrified with Hybrid technology.
PARALLEL HYBRID
UD IS STILL ON THE UP
2024 saw the Japanese brand surge into new markets, and there’s more to come, Mourad Hedna and the UD Trucks MEENA explains
The trucking industry roared into 2025 with confidence, but storm clouds are gathering on the global stage. While 2024 delivered strong momentum, looming uncertainties — especially Donald Trump’s tariff threats and their impact on global trade — are already shaking nerves in a supply chain that finally shed its post-Covid hangover over the past 12 months. Yet, in the Middle East, resilience prevails. The region’s rapid modernisation, ongoing megaprojects, and
steady vehicle supply have created a more predictable landscape for fleet operators.
Saudi Arabia’s Vision 2030 continues to accelerate, the UAE remains a magnet for development, and across the region, economic transformation is unlocking new opportunities. Amid this evolving landscape, UD Trucks took centre stage at its annual press conference last month, outlining its performance, strategy, and vision for the future.
Led by President Mourad Hedna, alongside Wahaj Malik, Sales Director, and
The GCC is maintaining strong momentum”
Kris Meuleman, Uptime and Service Sales Director, UD Trucks’ leadership tackled the big questions: How will economic headwinds shape the industry? What’s driving demand in the Middle East? And what’s next for fleet operators?
Hedna didn’t sugarcoat the outlook. “2025 will be a challenging year,” he warned, pointing to sluggish GDP growth in Europe, the US, and China. Truck demand, which soared postpandemic, is now stabilising, forcing industry players to adapt. But while
global markets brace for turbulence, the Middle East remains a powerhouse.
“The GCC is maintaining strong momentum, particularly in Saudi Arabia and the UAE,” Hedna said. “Construction, real estate, and lastmile delivery are booming, fuelled by regional diversification and ambitious infrastructure projects.”
UD Trucks has continued to outpace market growth, reporting a 100% increase in wholesale volumes between 2021 and 2024, with a 30% year-on-year growth for 2024. “For three consecutive years, we’ve achieved double-digit growth,” said Hedna. “As we enter 2025, we’re proud to start with a healthy order book and strong market confidence.”
Nothing typifies the company’s determination to expand regionally than its successful re-entry into Kenya and launch into Egypt in 2024. These markets, we were told, are pivotal to UD Trucks’ Africa strategy, and highlight the importance of strategic local partnerships.
“Kenya was a key focus for us,” Hedna noted. “After launching operations in Nairobi and Mombasa, we engaged over 300 customers, demonstrating the strength of our offerings and the enthusiasm in the market.”
Egypt, too, has shown promise. “Our collaboration with GB Auto has been instrumental,” he said. “We organised a successful launch event in Cairo, bringing together customers and partners to showcase our capabilities. Egypt is a large and complex market, and we’re confident in our long-term prospects here.”
In the GCC, Saudi Arabia continues to lead growth for UD Trucks. Wahaj Malik highlighted the potential of the 4x2 tractor segment. “This is an area where we see significant opportunities in Saudi Arabia,” Malik said. “With a strong product lineup and robust partnerships, we aim to deepen our presence in this segment in 2025.”
Customer-Centric Solutions
Central to UD Trucks’ success over the years has been its commitment to providing comprehensive solutions for its customers. It’s in the DNA formulated by the company’s founder Kenzo Adachi. Hedna emphasised the importance of supporting clients throughout the truck’s lifecycle, an echo of Adachi’s philosophy of building the trucks the world needs today.
We’re seeing increased demand for specialised vehicles”
“Our goal is not just to sell trucks but to create an ecosystem that ensures reliability and efficiency for our customers,” he said. The company’s connected vehicle services are typical of this approach. With 700 vehicles now integrated into its platform (out of a 1,000-strong fleet in the region), UD Trucks provides features like geo-fencing, route optimization, and real-time health monitoring. “These tools enhance productivity while maximising uptime,” Hedna added. “Our focus is to enable our customers to operate seamlessly in a competitive environment.”
Driver engagement is another pillar of UD Trucks’ customer-focused strategy. The company has rolled out initiatives such as the “Driver Card” program, which offers health checks and training sessions. Additionally, the “Extra Mile Challenge” provides drivers with a platform to hone their skills in areas like fuel efficiency and manoeuvrability.
“The Extra Mile Challenge is not just about skills,” explained Kris Meuleman, Uptime and Service Sales Director. “It fosters camaraderie among drivers while elevating their capabilities.
CREATING
“Our
Hedna.
Winners gain the chance to represent their region at global competitions, showcasing their expertise.”
Meuleman further highlighted the importance of uptime in ensuring customer satisfaction. “We understand that downtime can be costly for our clients. That’s why we’ve developed proactive maintenance programs and predictive analytics to ensure our trucks are on the road when they need to be,” he said. “Our service team works closely with customers to address their unique needs, whether it’s
through customised maintenance contracts or quick turnaround times for repairs.”
further step to Euro 6, Hedna highlighted the importance of addressing local environmental priorities. “While global CO2 emissions are critical, our region’s immediate focus should be on reducing harmful particulates and local pollutants. Cleaner diesel technologies can make a substantial impact today,” he explained.
“Some people underestimate the importance of emission regulation,” he said as he argued for the market to move to Euro 6 norms. “Finding a way to accelerate the renewal of fleets in the region is really important. We also don’t need the big engines you often see people bringing into the market. We are tailor making our customer offering not just doing a copy and paste of what we do in Japan...The key challenge for me is to clean the air that my children breathe,” he said pointedly.
Pitch-Perfect Products
UD Trucks’ product portfolio reflects its dedication to getting its offering pitchperfect for fleets. The company’s flagship models, such as Quester and Croner, are tailored to meet the unique demands of Middle Eastern and African markets.
Fleets are looking for good quality products, he said, and they are looking for products that do the job right.
“Any extra features are not important” as margins are under pressure. UD Trucks expect “customers to continue to look for competitive reliable, solutions not more,” said Hedna.
“We understand that our customers need products that are robust, reliable, and cost-effective,” echoed Malik. “Quester and Croner are designed with these priorities in mind, offering advanced features that align with regional requirements.”
Hedna added, “We’re also seeing increased demand for specialised vehicles. From firefighting to waste collection, our trucks are built to handle a wide range of applications, ensuring we remain competitive across segments.”
Our mission goes beyond selling trucks”
Sustainability at the Core
The global shift toward sustainability of the past decade is reshaping the automotive manufacturing, and UD Trucks is no exception. Even on the day Donald Trump threatened to dismantle the decarbonising of North America, Hedna underscored the brand’s commitment to reducing emissions and reviewing alternative energy solutions.
Urging regional leaders to take a
Partnerships forming Backbone
Strong partnerships form the backbone of UD Trucks’ regional strategy.
Hedna emphasized the importance of collaboration with local distributors and stakeholders. “Our distributors play a crucial role in delivering on our brand promise,” he said. “They provide the local expertise and
support that our customers rely on.”
The company’s partnership with Al Masaood in the UAE exemplifies this approach. “Al Masaood has been instrumental in helping us achieve market leadership in the medium-duty segment,” Hedna shared. “Their commitment to excellence aligns perfectly with our values.”
As UD Trucks looks to the future, its leadership team is optimistic about sustaining its growth trajectory. Hedna outlined five strategic pillars for 2025: business growth, customer satisfaction, people and
partnerships, driver engagement, and environmental responsibility.
“Our mission goes beyond selling trucks,” he said. “We aim to be a key player in the region’s development, contributing to infrastructure, logistics, and sustainable growth. Whether it’s through our connected services, driver training programs, or innovative products, we’re committed to driving progress.”
The company’s investments in people and partnerships further drive its long-term vision. “We treat our partners’ teams as our own, offering training and development opportunities to ensure they
The challenges ahead are significant, but so are the opportunities”
are equipped to deliver the best,” Hedna explained. “Our partnership conferences, like the one held in Oman last year, foster collaboration and innovation.”
With robust plans for 2025, including further expansion in Africa and deeper penetration in the GCC, UD Trucks is determined to maintain its edge in some of the most competitive segments in the market. Hedna exudes confidence: “The challenges ahead are significant, but so are the opportunities. With the right strategies and partnerships, we’re ready to navigate this dynamic landscape and deliver value to our customers”.
OUTPACING THE MARKET
UD Trucks has continued to outpace market growth, reporting a 100% increase in wholesale volumes between 2021 and 2024, with a 30% year-on-year growth for 2024.
AND SAFER GREENER, CLEANER
This year’s Truck and Fleet Awards 2025 celebrated the best in transport and mobility
The Truck and Fleet Awards 2025 marked another opportunity to recognise the best and brightest in the regional transportation, logistics, and fleet industries.
Held at the prestigious Ritz Carlton JBR in Dubai, this year’s ceremony brought together industry leaders, fleet operators, and manufacturers to celebrate their outstanding contributions.
Thousands of industry professionals participated in the voting process, making their voices heard across multiple categories. Alongside the voted awards, an esteemed panel of judges determined the winners in several highly anticipated categories, including Middle East Truck of the Year, Fleet of the Year, and Outstanding Contribution to Transportation.
“We are witnessing a transformative period in mobility, and tonight’s winners reflect the industry’s commitment to sustainability, efficiency, and innovation,” said Stephen White, Head of Content at Truck and Fleet Middle East. “The incredible standard of this year’s finalists demonstrates just how competitive and advanced the sector has become.”
The Truck and Fleet Awards 2025 was not only a celebration of past achievements but also a glimpse into the future of transportation. As the industry continues to embrace electrification, digitalisation, and sustainability, the winners of this year’s awards serve as a showcase to the remarkable progress being made.
“During the evening, we recognised the innovators, the problem-solvers, and, of course,
those who have mastered the fine art of getting an entire fleet to operate efficiently,” White continued. “Whether they are leading the charge in sustainability, pushing boundaries with cutting-edge technology, or simply making sure drivers are meeting the highest standards, this night was for them.
“Of course, none of this would be possible without our incredible 14-strong judging panel, who took on the tough task of selecting the majority of the winners. They spent countless hours reviewing nominations, analysing data, and, in some cases, setting me straight over who deserved the top prize. I truly appreciated their expertise, dedication, and commitment to recognising excellence in our industry.”
SILVER SPONSOR
FLEET CAR OF THE YEAR
NOMINEE Cybertruck
NOMINEE JAC E30X
NOMINEE Jaguar XE
NOMINEE Jetour SUV T2
NOMINEE X-Trail
WINNER BYD – Al Futtaim Electric Mobility Company
The Fleet Car of the Year award recognises a vehicle that offers the perfect balance of efficiency, reliability, and cost-effectiveness, making it an ideal choice for fleet operators. This year, the title went to BYD – Al Futtaim Electric Mobility Company, which has been a disruptor in the EV market and is proving that EVs are here to stay. BYD’s expansion into the Middle Eastern market reflects growing demand and the brand’s EVs offer class-leading range, efficiency, and total cost savings.
FLEET OF THE YEAR
NOMINEE Dollar Car Rental
NOMINEE DRIVUS Car Rental
NOMINEE Momentum Logistics
NOMINEE Orient Transport Rent A Car
WINNER Thrifty Car Rental
The Fleet of the Year category honours a fleet operator that has demonstrated innovation, efficiency, and industry leadership. This year, the award was presented to Thrifty Car Rental, which has transformed fleet management with AI-powered analytics, slashing vehicle downtime by 30% and boosting efficiency by 20%. By integrating real-time telematics with customer service platforms, it has enhanced transparency, streamlined operations, and reduced its environmental footprint— setting new industry benchmarks in smart, sustainable mobility.
RENTAL CAR COMPANY OF THE YEAR
NOMINEE Al Futtaim Hertz Car Rental
NOMINEE Dollar Car Rental
NOMINEE DRIVUS
NOMINEE eZhire
NOMINEE UDrive
WINNER Thrifty Car Rental
Thrifty Car Rental also emerged as the winner of the Rental Car Company of the Year award, securing the most votes from industry professionals. Thrifty’s ability to maintain fleet availability, offer flexible leasing options, and continuously enhance customer experience. With a fleet that balances affordability, vehicle variety, and customer-centric policies, Thrifty continues to lead the rental sector.
BEST RIDE-HAILING SERVICE OF THE YEAR
NOMINEE Blacklane
NOMINEE Bolt
NOMINEE Uber
WINNER BluSmart
With ride-hailing playing an essential role in modern mobility, this category recognises the most innovative and customer-centric service. BluSmart took home the Best Ride-Hailing Service of the Year (Voted) award for its groundbreaking approach to sustainable ride-hailing. Unlike traditional competitors, BluSmart operates an all-electric fleet, significantly reducing carbon emissions while offering a seamless digital booking experience. By focusing on driver well-being and sustainable operations, BluSmart is setting the standard for the next generation of ride-hailing services.
AFTER SALES SERVICE EXCELLENCE AWARD
NOMINEE Al Shirawi
NOMINEE NAZ Industries
NOMINEE Swaidan Trading
WINNER Al Masaood LLC
A reliable aftersales service network is critical to fleet operators, ensuring maximum uptime and efficiency. The After Sales Service Excellence Award celebrates a company that has consistently delivered outstanding aftersales support. Al Masaood secured the title with its industry-leading service contracts, rapid-response mobile servicing units, and investment in AI-driven predictive maintenance systems, all of which have enhanced fleet reliability across various sectors. Al Masaood’s ability to provide tailored maintenance plans and instant support ensures their customers experience minimal downtime and optimal fleet performance.
BEST MOBILITY APP OF THE YEAR
NOMINEE Blacklane
NOMINEE Cafu
NOMINEE eKar
NOMINEE Yango Delivery
WINNER SelfDrive
SelfDrive claimed the Best Mobility App of the Year (Voted) award for its intuitive interface, AI-driven vehicle recommendations, and seamless booking experience. The platform has become an essential tool for both individuals and businesses looking for flexible mobility solutions. SelfDrive’s integration with predictive analytics and fleet management tools has positioned it as the leading choice for digital-first vehicle rentals.
HOTTEST TRUCK OF THE YEAR
NOMINEE DAF XF
NOMINEE Dongfeng - Captain Electric 3 Ton Truck
NOMINEE Mercedes-Benz Actros L ProCabin
NOMINEE Shacmoto Shacman 6000
NOMINEE Tata Prima 4440.S
NOMINEE Volvo FH Aero 4x2 Tractor
WINNER Scania Super
The Scania Super was voted the most admired truck of the year by professionals in the region, thanks to its industry-leading combination of advanced combustion technology, superior fuel efficiency, and exceptional torque. The Scania Super boasts up to 8% greater fuel savings compared to its predecessors, making it one of the most cost-effective choices for long-haul transport operators.
FLEET INNOVATION IN MOBILITY SERVICES
NOMINEE Autotek.io
NOMINEE Dalia – Al Ghandi Auto
NOMINEE MOOV by Al Futtaim
NOMINEE TRUXX Transportation Technology
WINNER CARS24
CARS24 was awarded the Fleet Innovation in Mobility Services award for its revolutionary approach to fleet vehicle resale and its commitment to transparency in the used vehicle market. By leveraging AI-powered insights, big data analytics, and a seamless digital transaction platform, CARS24’s innovative system provides real-time valuations, ensuring fleet operators get the best possible resale value while streamlining the entire de-fleeting process.
VAN OF THE YEAR
NOMINEE Dongfeng 12 CBM Cargo Van
NOMINEE Iveco Daily
WINNER Maxus G50
Congratulations to Maxus for the G50, which exemplifies a forward-thinking approach to MPV design. Its 1.5L turbo engine, paired with a 7-speed automatic transmission, ensures efficient yet powerful performance suitable for both city commutes and long journeys. The spacious 8-seater layout with a 2+3+3 configuration offers unmatched versatility, adapting seamlessly to passenger or cargo needs. With advanced safety features and affordability, the Maxus G50 is a standout choice in the MPV category.”
MEDIUM-DUTY TRUCK OF THE YEAR
NOMINEE Mercedes-Benz Atego 1726
NOMINEE Iveco Eurocargo
NOMINEE DAF XB
WINNER Hino 500 Series – Al Futtaim Motors
The Medium-Duty Truck of the Year award was won by Hino 500 Series –Al Futtaim Motors, recognised for its reliability, durability, and efficiency in a range of fleet operations. The Hino 500 Series continues to be a preferred choice for businesses requiring a balance between payload capacity and fuel economy. With its advanced engine technology and driver-focused design, the Hino 500 remains a versatile solution for industries ranging from logistics to construction.
BEST ELECTRIC COMMERCIAL VEHICLE OF THE YEAR
NOMINEE eActros 400
NOMINEE King Long XMQ6900 Electric Bus
NOMINEE Yutong Battery Electric Truck
WINNER BYD B12E03 Electric Bus
Congratulations to Al Futtaim Evolution Mobility for the BYD B12E03 Electric Bus, a groundbreaking innovation that redefines sustainable commercial transportation. With its revolutionary Blade Battery technology, the BYD B12E03 sets new benchmarks in range, efficiency, and fleet adaptability. This zero-emission vehicle provides a market-leading operational range, rapid charging, and unmatched flexibility for urban and intercity transport. It is a shining example of leadership in sustainability and cost-effective fleet solutions.”
MOBILITY TECHNOLOGY INNOVATION AWARD
NOMINEE Charge2Moov
NOMINEE Equipmentsfinder.com
NOMINEE Location Solutions Telematics
WINNER Bridgestone Fleetcare
By harnessing the power of real-time data analytics, Bridgestone Fleetcare provides fleet operators with actionable insights that improve tyre lifespan, reduce maintenance costs, and enhance road safety. The system incorporates smart tyre sensors that continuously monitor pressure, tread wear, and temperature, enabling predictive maintenance that helps prevent unexpected breakdowns and costly downtime. Fleetcare’s cloud-based platform allows managers to track their fleet’s tyre health remotely, ensuring optimal fuel efficiency and reducing emissions.
LIGHT COMMERCIAL VEHICLE OF THE YEAR
NOMINEE Ashok Leyland Partner 2025 – Ashok Leyland
NOMINEE Eicher Pro2000 Series – Al Futtaim Auto Machinery
NOMINEE Hino 300 Series – Al Futtaim Motors
NOMINEE Iveco Daily – Iveco Regional Representative Office
NOMINEE Maxus T60
WINNER Fuso Canter Euro 5 – Daimler Truck Middle East Africa
The Light Commercial Vehicle of the Year award was claimed by Fuso Canter Euro 5, which has set new standards in emissions reduction, efficiency, and reliability. Its Euro 5 engine, coupled with advanced safety features, makes it a top choice for urban logistics and delivery fleets. The Canter Euro 5’s reduced carbon footprint and improved fuel efficiency make it a compelling option.
TRUCK TRAILER AND BODYBUILDER MANUFACTURER OF THE YEAR
NOMINEE NAZ Industries LLC
WINNER Al Shirawi Equipment Co. L.L.C
The Truck Trailer and Bodybuilder Manufacturer of the Year award celebrates manufacturers excelling in truck trailers and bodybuilder solutions. Al Shirawi Equipment Co. L.L.C. secured this accolade for its durable, high-quality trailers that support various industries, from logistics to construction, while maintaining a strong commitment to sustainability. Al Shirawi’s focus on material innovation, safety, and longevity makes its trailer solutions a preferred choice for fleet operators in the region.
BUS OF THE YEAR
NOMINEE King Long XMQ6900 Electric Bus
NOMINEE Maxus V90
NOMINEE Mercedes-Benz Travego SHD
NOMINEE Yutong ZK6128H Luxury Coach
NOMINEE Zhongtong LCK6128H
WINNER Ashok Leyland Oryx 4x4 Bus
WINNER Volvo B13RLE Double Decker Bus
The Ashok Leyland Oryx 4x4 Bus was lauded for its rugged durability and ability to navigate challenging terrains, making it ideal for off-road and industrial fleet transport. Meanwhile, the Volvo B13RLE Double Decker Bus was recognised for its contribution to sustainable urban mobility, featuring high passenger capacity, superior fuel efficiency, and enhanced safety features for city commuters.
OUTSTANDING CONTRIBUTION TO TRANSPORTATION
NOMINEE Adnan Khan – Initial Saudi Group
NOMINEE Ahmed Hammadi – DRIVUS Car Rental
WINNER Martin Roberts – Momentum Logistics
The Outstanding Contribution to Transportation award was presented to Martin Roberts – Momentum Logistics, acknowledging his leadership in fleet management and his commitment to advancing transportation safety and efficiency across the region.
GREEN TRUCK OF THE YEAR
NOMINEE Scania Super
NOMINEE Volvo FM Electric Truck
NOMINEE Yutong Battery Electric Truck
WINNER Mercedes-Benz eEconic
The Mercedes-Benz eEconic was recognised with Green Truck of the Year award for its groundbreaking zero-emission technology and its ability to revolutionise urban logistics operations. Designed with sustainability in mind, the eEconic is fully electric, significantly reducing the carbon footprint of fleets operating in dense city environments. Its innovative low-entry cab design improves driver visibility and safety, making it an ideal choice for waste management and municipal services. Equipped with a high-capacity battery pack and rapid charging capability, the eEconic enables operators to complete a full day’s work with minimal downtime.
HEAVY-DUTY TRUCK OF THE YEAR
NOMINEE DAF XF – Swaidan Trading
NOMINEE Mercedes-Benz Arocs SLT
WINNER Volvo FMX 8x4 – Al Futtaim Auto Machinery Co LLC
The Heavy-Duty Truck of the Year award was presented to Volvo FMX 8x4 –Al Futtaim Auto Machinery Co LLC, a model known for its robustness, power, and versatility in extreme operating conditions. Designed for demanding applications in construction and mining, the FMX 8x4 continues to set the benchmark for strength and durability. Its advanced safety features, fuelefficient drivetrain, and superior payload capacity make it a leader in heavyduty applications across the Middle East.
OUTSTANDING DISTRIBUTOR OF THE YEAR
NOMINEE Al Masaood LLC
NOMINEE Al Shirawi Enterprises LLC
NOMINEE JASPA
NOMINEE Lubrex FZC
NOMINEE Swaidan Trading
NOMINEE United Diesel
WINNER FAMCO International
FAMCO International was awarded Outstanding Distributor of the Year for its extensive portfolio, customer support, and commitment to the Middle Eastern market. FAMCO’s extensive sales network and its ability to provide fleet customers with reliable aftermarket support was highly regarded during judging.
OUTSTANDING MANUFACTURER OF THE YEAR
NOMINEE Arabian Axles
NOMINEE DAF Trucks NV
NOMINEE Lubrex FZC
NOMINEE Volvo Trucks
WINNER Tata Motors
Outstanding Manufacturer of the Year recognises a manufacturer that has demonstrated excellence in vehicle development and market expansion. Tata Motors won the title for its continued investment in Euro 5-compliant vehicles and its expansion into Saudi Arabia. Tata’s innovative commercial vehicle range, including its heavy-duty and light-duty models, has been instrumental in supporting fleets across diverse industries.
MIDDLE EAST TRUCK OF THE YEAR
NOMINEE Actros 4048S
NOMINEE Iveco S-Way
SILVER WINNER Scania Super
GOLD WINNER Volvo FM
The Middle East Truck of the Year award is one of the most prestigious accolades the commercial vehicle sector. It recognises a truck that has demonstrated outstanding performance, durability, and efficiency in the demanding conditions of the Middle East. Before the winner was announced this year’s special Silver Award was presented to Scania Super, which continues to set benchmarks in fuel efficiency and operational excellence. However, the ultimate winner, the Volvo FM, stood out for its versatility and state-of-the-art powertrain options. The FM offers multiple drivetrain configurations, including diesel, gas, and electric variants, making it an adaptable choice for fleets loooking for a robust, sustainable, and high-performance.
DIRECTION OF TRAVEL
Dheeraj Satta shares his thoughts on where the mobility sector is heading
As the Middle East accelerates its transition toward a smarter and more sustainable future, the region’s mobility landscape is undergoing significant transformation. Insights from industry expert Dheeraj Satta highlight key trends shaping the transportation sector and strategies that mobility companies must adopt to navigate this evolving market.
The adoption of electric vehicles (EVs) is growing rapidly, driven by government incentives, tax rebates, and expanding EV infrastructure. Countries such as the UAE and Saudi Arabia are prioritizing the production and import of EVs to align with carbon reduction goals and improve urban air quality. EVs represent a significant share of the
regional vehicle fleet, supported by increasing investment in charging stations and battery technology. In parallel, autonomous vehicle (AV) development is gaining momentum, with cities like Dubai and Abu Dhabi positioning themselves as pioneers in this space. Pilot programs for self-driving taxis and AI-powered transport systems are laying the groundwork for a future where advanced sensor technology and vehicle-to-vehicle communication will revolutionize urban mobility.
Alongside these advancements, the concept of Mobility-as-a-Service (MaaS) is reshaping transportation by integrating multiple modes, including public transit, ride-hailing, and bike-sharing, into a single, user-friendly digital ecosystem.
This seamless connectivity is expected to reduce the reliance on private vehicles and
The integration of multiple transport modes into unified digital platforms will be essential”
help ease congestion in major cities. The rapid expansion of shared mobility services such as car-sharing and micro-mobility solutions is further contributing to this shift. Companies like Uber and Careem are extending their offerings to include electric and hybrid shared mobility options, encouraging cost-effective and environmentally friendly alternatives to traditional car ownership.
Urban air mobility (UAM) is another area of significant progress, with Dubai and other GCC cities exploring the use of electric vertical takeoff and landing (eVTOL) aircraft and drones for passenger transport and logistics.
These innovations promise to alleviate congestion and provide efficient last-mile connectivity. Sustainability remains at the heart of regional transportation strategies, as governments expand public transit networks
with electric buses, high-speed rail, and solar-powered solutions. Smart city initiatives, powered by the Internet of Things (IoT) and artificial intelligence, are set to optimize traffic management, enhance safety, and improve the overall efficiency of transportation networks.
For mobility companies, the evolving landscape presents both opportunities and challenges. To remain competitive, businesses must embrace electrification and autonomous vehicle technology, collaborate on smart city initiatives, and prioritize sustainability. The integration of multiple transport modes into unified digital platforms will be essential for improving user convenience and encouraging the adoption of multimodal transport options. Meanwhile, leveraging AI-driven traffic management systems and real-time data analytics can enhance fleet efficiency and optimize urban mobility. Customer experience will also be a key differentiator in the future of mobility. Companies that invest in seamless, personalized digital experiences, in-vehicle connectivity, and strategic partnerships with tech firms and logistics providers will be well-positioned to drive industry growth. Governments across the Middle East are actively shaping the future of transportation through policies that encourage sustainable practices, innovative mobility solutions, and regulatory frameworks that facilitate technological advancements.
In 2025, the mobility sector will witness rapid transformation, and companies that proactively adopt these strategic growth approaches will be best positioned for success.
Urban air mobility and smart city infrastructure will redefine how people move”
The future of mobility in the Middle East is being shaped by technology, sustainability, and regulatory initiatives. As electric and autonomous vehicles gain traction, urban air mobility and smart city infrastructure will redefine how people move. Mobility companies that embrace innovation, sustainability, and seamless customer experiences will lead the transformation, making transportation more efficient, accessible, and environmentally friendly. Mobility companies aiming for growth will need to adopt strategies that respond to these shifts. Satta outlines key areas for expansion, highlighting strategic partnerships, electrification, and integration with smart
mobility solutions as essential drivers of success. Collaboration with major ride-hailing platforms such as Careem, Uber, and Yango presents a significant opportunity for mobility companies to integrate electric vehicles (EVs) into mainstream urban transport. By forming fleet electrification agreements, companies can supply ride-hailing operators with dedicated EV fleets through leasing options or financial subsidies for drivers. Additionally, exclusive vehicle financing and battery-swapping solutions can further incentivize adoption. Co-branding initiatives between automakers and ride-hailing services will also boost awareness, encouraging more passengers to experience and prefer EV travel.
Car rental and car-sharing services such as Udrive, ekar, SIXT, and Hertz are pivotal in promoting widespread EV usage. Mobility firms can forge fleet supply deals to integrate EVs into rental fleets, offering flexible leasing models with zero down payment to increase adoption. Special EVspecific packages—such as free charging credits or battery swaps for corporate car-sharing fleets—will enhance operational efficiency and incentivize businesses to transition to sustainable mobility solutions.
The rise of subscription-based EV mobility presents new revenue opportunities. Companies offering EV-only rental services for corporate clients and government entities can attract environmentally conscious organizations. AI-driven connected services can optimize route efficiency and enhance ride experiences, while revenue-sharing models with fleet operators ensure financial sustainability in EV adoption. These integrations enable mobility companies to offer a seamless, tech-driven transportation ecosystems.
RAPID TRANSFORMATION
HIGHER TECHNOLOGY AND GOALS
By forming key partnerships, integrating advanced technologies, and aligning with sustainability goals, mobility firms can drive meaningful progress and ensure long-term competitiveness in the evolving transportation landscape.
EV VERSUS FCEV: WHO WILL WIN?
Battery-electric and fuel cell trucks see advancements in sales, range, and availability, but refueling infrastructure lags behind
2024 was a year of progress for zero-emissions trucks (batteryelectric and fuel cell) globally. With sales numbers, range, and model availability all increasing, the other part of the puzzle is refuelling. For both electric charging and hydrogen refuelling, barriers remain concerning grid capacity, costs, scalability, and sustainability.
IDTechEx’s new report, “Electric and Fuel Cell Trucks 2025-2045: Technologies, Markets, Forecasts”, analyses the requirements for mass deployment of BEV and FCEV trucks, factoring into over 80 forecast lines, including units, market size, battery demand, and fuel cell demand.
IDTechEx expects the average battery size of medium and heavy-duty trucks to increase from 2025 to 2045, to drive greater distances and cover additional use cases. This is the only way for them to compete with internal combustion engine (ICE) trucks in all circumstances. BEV trucks are currently viable regional and hub-to-hub transport options, but they are less effective at long-haul journeys due to their limited range and lack of fast charging. However, heavier batteries will decrease the overall vehicle’s payload and will generally be a costly addition, as battery packs usually make up more than half of an electric truck’s manufacturing costs. Therefore, the battery capacity cannot increase in
2024 was a year of progress for zeroemissions trucks”
size infinitely, meaning that fast, on-route charging in the form of MW charging will also be required to meet duty cycle requirements and drive electric truck uptake.
IDTechEx estimates that approximately 90% of trucking use cases will be fulfilled with the deployment of MW chargers.
While a Tesla Model 3 (78kWh capacity) and Volvo FH Electric (Gross Combination Weight 44 tonnes, 360-540kWh capacity) both charge at 250kW, it takes 2.5 hours for the Volvo truck to fully charge up to 300km range, while the Model 3 can charge to 80% of its total 680km range in less than 30 minutes. Although electric cars and electric trucks use the same charging standards, the much greater
weight and battery capacity required of electric trucks take much longer to charge on current CCS (Combined Charging System) and other charging standards, increasing downtime.
Minimising downtime is vital to the economic viability of commercial vehicle operations. 2025 promises the finalisation of the Megawatt Charging System (MCS) standard, allowing EVs to charge at powers exceeding 1MW, theoretically up to 3.75MW.
In 2024, there were already a number of MW charger deployments led by charging station network operators such as Milence and WattEV and hardware manufacturers such as Power Electronics. IDTechEx is expecting the number of MW charging solutions to increase significantly in 2025 when the MCS standard is finalized, bringing growth of MW charger deployments to serve the growing battery-electric truck market.
IDTechEx forecasts the number of MW chargers deployed to increase tenfold between 2025 and 2035, in its IDTechEx“Electric and Fuel Cell Trucks 2025-2045: Technologies, Markets, Forecasts” report.
FCEV sales stalled significantly in 2024, although there are a limited number of fuel cell trucks operational in the US and Europe. Like battery-electric trucks, China dominates the fuel cell truck market, with almost 4,000 heavyduty fuel cell truck sales between January and November 2024, its third consecutive year of sales exceeding 3,000 units. While the outlook for fuel-cell passenger vehicles is uncertain, heavy-duty trucks have emerged as the best use case for fuel-cell technology: hydrogen is typically much lighter than battery packs for achieving the same mileage, and the lack of hydrogen refuelling stations is less of a problem with fixed commercial routes. However, the lack of hydrogen refuelling stations remains a barrier. As of January 2025, there are only 77 hydrogen refuelling stations in total in the USA, and 61 of them are based in California. Europe has a similar issue with 190 refuelling stations, but approximately half of those are located in Germany. In addition, recent years have seen the price of hydrogen at the pump soar in some regions. In 2019, it cost as little as US$13.11 per kg at True Zero Oakland hydrogen station, California, whereas in 2023, prices reached US$36 per kg in True Zero’s 37 stations. This 175% increase in price reflects a struggling FCEV market, a lack of large-scale renewable hydrogen production, difficulties in transport and storage, and reduced Low Carbon Fuel Standard subsidies. From a TCO perspective,
this puts fuel-cell trucks at a considerable disadvantage compared to battery electric trucks, which make back the greater upfront cost compared to diesel trucks with costeffective charging over the vehicle’s lifetime.
Furthermore, while hydrogen has the potential to contribute to decarbonization, grey hydrogen produced by nWatural gas results in greater CO2 emissions per km driven than diesel. Sustainable hydrogen fuel would require a much larger proportion of green hydrogen than what is currently being produced.
There are considerable upfront and continuous costs to consider for a hydrogen refuelling station supplied with green
BATTLE FOR TCO
From a total costof-ownership (TCO) perspective, fuel-cell trucks are at a considerable disadvantage compared to battery electric trucks.
Minimising downtime is vital to the viability of commercial vehicle operations”
hydrogen: electrolyzers, storage tanks, compressors, cooling, and transport. If a refuelling station is to supply both 350 bar (for trucks and heavy-duty vehicles) and 700 bar (mostly for passenger vehicles) pressure hydrogen fuel, then double the number of pressure regulators, fuelling valves, dispenser nozzles, and safety systems would be required.
Battery electric trucks will dominate
When considering the barriers that fuel cell trucks need to overcome to become a viable market solution, it is clear that battery-electric trucks are the more established solution.
However, a growing EV market and increased power demand from MW chargers mean that most areas require significant grid upgrades to ensure that electrical power can be distributed safely and in large quantities to charging hubs. Across the globe, individual upgrades can cost millions of US$ and will take multiple years to complete.
Electrolyzers can produce green hydrogen onsite and store it to be used throughout the day. Alternatively, hydrogen can be produced offsite and transported to the required location by truck. As a result, IDTechEx predicts that while battery-electric trucks will become the dominant technology for trucks by 2045, there will be locations where fuel cell trucks will be deployed. IDTechEx forecasts that approximately 20% of new sales of heavy-duty trucks in 2045 will be fuel cell models.
Al-Futtaim Automotive seizes
parts WORKSHOP
20 RAIDS IN 2024 AS AFM TRAINS 414 OFFICIALS TO EFFECTIVELY IDENTIFY AND COMBAT COUNTERFEIT PARTS
PARTS
Al-Futtaim Automotive has intensified its campaign against counterfeit spare parts in the UAE. In 2024, the company conducted 20 targeted raids across Sharjah, the Northern Emirates, and Al Ain, confiscating over 2.5 million fake components valued at nearly AED 7.46 million ($2,031,358). Among the seized items were oil filters worth AED 2.81 million ($765,163) and air and cabin A/C filters valued at AED 0.85 million ($231,455).
Beyond enforcement, Al-Futtaim Automotive has proactively trained 414 government officials across all seven emirates to effectively identify and combat counterfeit parts.
This year’s efforts mark a 116% increase in the value of counterfeit parts seized compared to 2021, which totalled AED 3.45 million (approximately $939,435). The rise underscores the growing threat posed by counterfeit goods to both vehicle performance and passenger safety. To counter this, Al-Futtaim Automotive
has implemented a three-pronged approach: strategic raids, extensive training programs, and impactful awareness campaigns.
While counterfeit spare parts may appear visually similar to genuine ones, they fail to meet the rigorous quality standards essential for vehicle reliability and passenger safety. For instance, counterfeit air filters can allow unfiltered air into engines, compromising durability, while fake cabin A/C filters expose passengers to harmful pollutants.
AL GHURAIR MOTORS OPENS THE GCC’S FIRST SMART VEHICLE TESTING CENTRE
SERVICING
Al Ghurair Motors has joined forces with the General Resources Authority (GRA) in RAK to open the GCC’s first fully automated smart vehicle testing centre. The state-of-the-art testing centre is designed around a futuristic ‘Test & Go’ concept, enabling drivers to conduct vehicle tests in a rapid six minutes. Traditional vehicle testing in the region typically takes up to 12 minutes, but the facility leans into automation to halve this duration. Smart machines, capable of conducting undercarriage and tyre inspections without human intervention, ensure a seamless and precise evaluation process, says Al Ghurair. The facility spans 1,400 square metres and features four dedicated testing lanes, capable of handling between 500 to 600 vehicle tests per day.
PAC AND ROADSAFETYUAE
LAUNCH
PUNCTUREBEATING 11D SEALANT
TYRES
Tyre debris from commercial vehicles is a common and hazardous sight on UAE roads, posing risks to road users and contributing to accidents. Addressing this issue, PAC, in partnership with RoadSafetyUAE, has introduced the 11D in-tyre puncture prevention solution. Designed to tackle the challenges faced by commercial fleets, this cutting-edge product promises significant savings for operators while enhancing road safety. Tyre punctures account for approximately 10% of the annual Total Cost of Ownership (TCO) for vehicle operators. The 11D solution can reduce TCO by up to 20%, offering benefits such as up to a 50% reduction in tyre repair costs, an 80% decrease in vehicle downtime, and a 90% reduction in unplanned maintenance. Tyre debris is not only a nuisance but also a significant road safety hazard. Debris can cause vehicle damage, abrupt lane changes, or distractions, leading to accidents. The 11D solution not only mitigates these risks but also supports commercial operators by lowering operational costs.
Thomas Edelmann, Founder of RoadSafetyUAE, stated: “Tyre debris can result in vehicle damage through direct hits, in abrupt manoeuvring or lane swerving in an attempt to avoid hitting tire debris, and distraction. We want to raise awareness among the commercial and industrial transportation segment about the value of this solution which will benefit the broader public by reducing the tire debris on our roads and at the same time benefitting the commercial vehicle operator by reducing the TCO and hence, benefitting their bottom line.”
LIQUI MOLY ACHIEVES RECORD SALES OF €1 BILLION
LUBRICANTS
LIQUI MOLY, the German automotive chemicals expert, closed the 2024 financial year with record sales of €1.03 billion, marking a 12.1% increase compared to the previous year. The company also reached new production highs in oil, additives, and containers while rewarding its workforce with bonuses of up to €7,000.
The company’s impressive performance in 2024 was marked by the production of 111,000 metric tons of oil, 24 million cans of additives, and 36 million oil containers. These figures underscore the success of LIQUI MOLY’s global operations, even in the face of supply chain challenges and rising demand.
“At the beginning of 2024, we faced supply bottlenecks
‘ADVANCED’
CHARGING
Loop Global Inc., a U.S.-based provider of electric vehicle (EV) charging solutions with regional headquarters in Abu Dhabi, has announced plans to install advanced EV charging stations at Reem Mall, the premier retail destination renowned for its cutting-edge digital technology.
and high demand,” said Dr. Uli Weller, Commercial Director of LIQUI MOLY. “Thanks to our solution-oriented and diligent co-entrepreneurs, things went very well, and that all over the world.”
Achieving the €1 billion turnover mark is a significant milestone for LIQUI MOLY. Germany remains
the company’s strongest market, followed by the United States.
“The billion is a ‘magical’ performance mark,” said Salvatore Coniglio, a member of the management board since September 2024. “This success is thanks to our nearly 1,200 employees around the world.”
EV CHARGING AT REEM MALL
project’s first phase, slated for completion in the first quarter, will include the deployment of Loop’s EV-FLEX Electric Vehicle Level 2 charging stations. The second phase, expected to wrap up by the third quarter, will feature Loop’s Infinity Flash DCFC 300KW/h lightningfast chargers, offering a rapid charging solution for EV owners.
The partnership between Loop Global and Reem Mall will see the installation of more than 60 state-of-the-art EV charging stations throughout 2025. The
Loop Global, headquartered in California, operates one of the largest EV charging networks in the United States, with over 6,500 chargers. The company established its Abu
Dhabi office in 2024 to showcase its innovative technology and leverage the UAE as a hub for sales and distribution across the region.
Zack Martin, President and CoFounder of Loop Global, expressed enthusiasm about the collaboration, stating: “The opportunity at Reem Mall allows Loop Global to advance the Emirates’ clean energy goals, give consumers the easiest, most convenient charging access, and add to Reem Mall’s reputation as the region’s most exciting tech-enabled retail and leisure destination.”
Reem Mall CEO Nadia Akil added: “By adding Loop’s easy-to-use charging stations, we’re innovating again and adding to the hands-free shopping, in-mall navigation, and smart parking that we already offer.”
Loop Global’s technology is designed to deliver exceptional benefits for both EV drivers and charging station hosts. Through Loop’s mobile app, drivers can locate nearby chargers, initiate and monitor charging sessions, and process payments.
SUPPLY CHANGE
Ford explains why it is opening a state-of-the-art PDC in Dubai
Ford Middle East’s new Parts Distribution Centre (PDC) has been unveiled as a gamechanger for the automotive giant’s operations in the region. Located in the UAE, the facility is not only one of the most advanced in Ford’s global network but also serves as a pivotal hub for ensuring spare parts availability across the Middle East and Sub-Saharan Africa.
Spanning an impressive 41,792 square metres, this state-of-the-art facility integrates advanced technologies, automation, and sustainability initiatives to streamline operations and ensure the seamless availability of spare parts across the Middle East and Sub-Saharan Africa.
With insights from Michele Detombeur, Ford’s Global Director of Parts Supply, Ravichandran Swaminathan, President of Ford Middle East Operations, and Umashankar PK, Director of Customer Service Operations, T&FME takes a closer look at how this facility is a game-changer for Ford and its customers.
A Technological Marvel
The PDC sets itself apart as one of the most advanced facilities in Ford’s global network. Detombeur described the facility’s operational sophistication, highlighting its fully paperless system and AI-driven inventory management. “From the arrival of goods to their departure, every step is automated,” Detombeur said. “This minimises human error
From the arrival of goods to their departure, every step is automated”
and ensures every item is optimally placed.”
The facility incorporates a robust barcode system, with every storage location uniquely coded to maintain precise inventory tracking. Detombeur explained, “The system connects the dots dynamically, identifying where goods should go and streamlining processes like replenishment and staging for outbound shipments. It ensures that everything is accounted for and errors are minimised.”
Adding to the technological marvels with the operation are thermal scanners, autonomous drones, and integrated CCTV systems. These tools work together as a virtual safety officer, monitoring personnel movements, material handling equipment, and potential hazards. “It’s like having an
intelligent, tireless safety officer working around the clock,” said Detombeur. “We’ve invested in these systems to create a safer, more productive environment for our workforce.”
The facility’s advanced storage and sorting systems also stand out. Detombeur noted, “We have multiple storage structures, including cantilever racks for long materials and bulk storage areas for oversized goods. The system automatically identifies and directs items to the appropriate storage zones, optimising space and accessibility.”
Operational Excellence
The PDC features 20 container dock doors, divided evenly for inbound and outbound shipments. Capable of processing 2,500 inbound containers and dispatching 2,000 trucks annually, the facility supports distributors from Saudi Arabia and Oman to Sub-Saharan Africa and even the United States.
Sustainability is also woven into the PDC’s operations. The facility operates entirely on power-efficient systems, with no diesel refuelling stations on-site. Solar panels contribute to a 35% reduction in energy costs, while the use of reusable inbound packaging materials helps minimise waste. “We’re not just meeting operational goals; we’re reducing our carbon footprint and contributing to a greener future,” Detombeur explained.
The facility is built 1.3 metres above ground to mitigate the risk of flooding, a proactive design feature inspired by the heavy rains experienced in the region last year. “It’s an example of how we’re building for resilience and sustainability,” said Detombeur.
During an interview with T&FME, Ravichandran Swaminathan, President of Ford Middle East Operations, and Umashankar PK, Director of Customer Service Operations, shared insights into the cutting-edge technology and strategic importance of the new PDC.
The centre has been designed with an eye on the future, integrating the latest technologies to streamline operations and reduce errors. “This is one of 25 parts depots in our international market network, but it stands out in terms of technology, size, and scale,” explained Umashankar.
The facility houses close to 100,000 parts, which are sourced from multiple locations, including the US, China, Thailand, and South Africa. This global sourcing strategy reflects Ford’s commitment to minimising supply chain disruptions, a lesson learned during the global pandemic. “We realised we
The facility is not just about logistics; it’s about creating a seamless ecosystem”
could no longer rely on a single source for products. Diversifying our supply chain has become essential,” added Swaminathan.
Ford’s new PDC has introduced advanced scanning systems, which not only enhance accuracy but also significantly reduce human error. “In older depots, manual processes could lead to mistakes. With these scanners, error rates drop drastically, boosting efficiency by as much as 20%,” Umashankar noted.
These systems ensure that parts are always in their correct locations and orders are fulfilled with precision. “If a bumper is needed for an F-150 in another market, and the local depot doesn’t have it, the system triggers an order to this PDC, and we can ship it overnight,” he explained. This level
of integration is made possible by SAP’s latest technology, which underpins the centre’s operations and enables seamless coordination across Ford’s global supply chain.
One of the standout features of the PDC is its use of artificial intelligence (AI) to monitor inventory levels and prioritise workflows.
“The AI monitors real-time inventory and identifies shelves running low on parts. It even tracks incoming containers to ensure critical parts are processed first,” said Umashankar.
This predictive capability allows the PDC to maintain optimal stock levels, ensuring parts are readily available when needed.
While AI is already being used extensively in execution, Ford is exploring its potential for predictive planning in the near future. “Our
goal is to ensure that the right part is always available at the right time,” he added.
The PDC’s advanced systems also play a crucial role in reducing downtime for vehicles, particularly in scenarios where a vehicle is off-road (VOR). Swaminathan highlighted the importance of addressing VOR situations promptly, especially for fleet operators who cannot afford delays.
“We have specific storage strategies and technology to prioritise VOR parts. The system monitors these parts closely to ensure they are always accessible. This has been a game-changer in reducing vehicle downtime,” he said. Umashankar elaborated on the broader implications, stating, “The system integrates all the way back to the production plant, enabling us to respond quickly to urgent requirements. It’s about ensuring that no customer is left waiting longer than necessary.”
The PDC also benefits Ford’s dealer network by providing them with faster access to parts. Swaminathan explained, “Dealers benefit from reduced lead times and greater reliability. Previously, long lead times were common, with some segments
experiencing delays of up to six months. Now, our technology and logistics improvements have significantly shortened these timelines.”
This is one of 25 parts depots in our international market network, but it stands out in terms of technology, size, and scale”
This transformation not only strengthens Ford’s relationship with its dealers but also enhances the overall customer experience.
“Our ultimate goal is to deliver a seamless experience where customers and dealers feel supported at every step,” he added.
In addition to its operational efficiencies, the PDC is a cornerstone of Ford’s growth strategy in the Middle East. The facility serves as a regional hub, shipping parts across Sub-Saharan Africa and the Middle East.
“Dubai is an ideal location for this facility. It’s a global logistics hub, and this PDC allows us to support markets far beyond the UAE,” said Swaminathan. The centre’s strategic position enables Ford to meet the growing demand for spare parts in a rapidly expanding market, aligning with the company’s vision of becoming the fastestgrowing automotive brand in the region.
Ford is also leveraging connected vehicle technologies to further enhance its service capabilities.
Through the FordPass app, which will
soon launch in the UAE, the company plans to use predictive analytics to monitor vehicle performance and anticipate potential issues. “FordPass allows us to notify customers of potential problems before they occur. For example, if a part is likely to fail, we can alert the customer and schedule a service appointment in advance. This proactive approach not only reduces downtime but also builds customer trust,” explained Umashankar.
The new PDC is part of a broader effort by Ford to differentiate itself in a competitive market. Swaminathan pointed out that while product innovation remains crucial, customer experience is becoming an equally important factor. “Our competitors, particularly those from China, are catching up in terms of product quality. Where we aim to stand out is in the customer experience,” he said.
As Ford continues to expand its presence in the Middle East, the PDC serves as a symbol of its dedication to innovation, efficiency, and customer satisfaction. The facility is not just about logistics; it’s about creating a seamless ecosystem where every part of the supply chain works in harmony “to support our customers and partners,” concluded Swaminathan.
HIGH TECH SECURITY
Thermal scanners, autonomous drones, and integrated CCTV systems work together as a virtual safety officer, monitoring personnel movements, material handling equipment, and potential hazards.
King Long geared to drive UAE’s net zero vision by 2050 LEADING THE WAY
Leading bus and coach manufacturer King Long is prepared to support the UAE’s Net Zero by 2050 strategic initiative with ready-to-deploy sustainable transport solutions. With its advanced electric and hydrogenpowered mobility offerings, the company is positioned to play a crucial role in transforming the region’s public and private transport industry.
The ambitious national project aims to achieve net-zero greenhouse gas emissions in the country by 2050
through major reformations across transportation, power, industrial, buildings, waste, and agricultural sectors. A key pillar of this strategy is transitioning from conventional to net zero-emission vehicles, a move critical to achieving this vision.
As one of the top five luxury bus and coach manufacturers in the world, King Long shall play a major role in this project by leveraging its advanced solutions for public and private mobility. It possesses a fleet of premium bus and coach models in its portfolio, including city, intercity, tourist, staff, and school
Our commitment extends beyond supplying eco-friendly vehicles”
buses that meet the standards set by the UAE government for net zero emissions.
King Long has already made significant strides in the UAE market, with ten of its electric bus models operating under the Sharjah Roads and Transport Authority (SRTA) and another ten in the pipeline. These buses are designed to withstand harsh climatic conditions in the Middle East while adhering to European and UAE safety standards, featuring advanced air-conditioning and battery temperature monitoring systems.
Building on King Long’s expertise in new energy mobility solutions, Al
TESTING NEW ENERGY VEHICLES
Ghurair Motors has recently signed an MOU with Emirates Transport to pilottest hydrogen and electric commercial vehicles. This initiative will accelerate the adoption of eco-friendly transportation solutions in the UAE and also position King Long as an exclusive business for testing hydrogen vehicles in the region.
In a recent discussion with Oscar Rivoli, the CEO of Al Ghurair Motors, he emphasised that eco-friendly transportation solutions have always been central to the company’s mission.
“Our commitment to sustainable mobility extends beyond supplying
We are dedicated to providing comprehensive transportation solutions”
eco-friendly vehicles,” he added further. “We are dedicated to providing comprehensive transportation solutions, including robust after-sales support, maintenance, and strict adherence to government safety and regulatory standards. Every initiative we undertake reflects our dedication, ensuring a seamless transition to sustainable transport while actively contributing to the UAE’s Net Zero 2050 initiative.”
King Long’s leadership in innovation has gained vast recognition in the global sphere. The company also won first place and USD 1
million at the 2023 RTA Dubai World Challenge for Self-Driving Transport. It was a milestone achieved under the patronage of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum.
Additionally, the company’s Merry Combo electric luxury coach was honored with the Red Dot Design Award for harmoniously blending elegance with cutting-edge technology in its design.
As the UAE accelerates its shift to a greener transport ecosystem, King Long remains a key partner, driving sustainable mobility with its advanced and futureready transportation solutions.
The company’s Merry Combo electric luxury coach was honored with the Red Dot Design Award for harmoniously blending elegance with cutting-edge technology in its design.
E-BUSES ON THE ROADS
King Long has already made significant strides in the UAE market, with ten of its electric bus models operating under the Sharjah Roads and Transport Authority (SRTA) and another ten in the pipeline.
WeRide’s Robotaxi GXR enters into service
Beijing STOPS UNMANNED
WeRide has unleashed its latest generation Robotaxi, the GXR, into fully unmanned paid autonomous ride-hailing service in Beijing. GXR is WeRide’s second Robotaxi model to achieve fully driverless commercial operations in Beijing. This marks GXR’s first large-scale commercial deployment in China, following its launch on the Uber platform in Abu Dhabi last December.
The service area spans key regions within the Beijing Economic-Technological Development Area, including high-speed railway stations. Beyond urban roads, GXR is also approved for commercial operations on highways, including routes to and from Beijing Daxing International Airport.
On October 15, 2024, WeRide officially launched the new generation Robotaxi and in just over four months, the company has rapidly progressed from product launch to fully unmanned commercial
operations, once again demonstrating “WeRide speed” in the commercial deployment of autonomous driving.
“The commercial launch of Robotaxi GXR in Beijing represents a pivotal achievement for WeRide and the autonomous driving industry as a whole,” said Dr. Tony Han, Founder and CEO of WeRide. “By advancing from product launch to unmanned commercial operations in just four months, we’ve demonstrated that autonomous technology is ready to meet various transportation needs at scale. With this expansion, we continue to set the standard for autonomous mobility, making self-driving technology a reality for passengers everywhere.”
The GXR is the culmination of over five years of WeRide’s dedication to the Robotaxi field, featuring industry-leading L4-level fully unmanned commercial operation capabilities on public roads. Thanks to its L4-level redundant drive-by-wire chassis architecture, open mobile travel space, and the world’s first hidden B-pillar, the GXR
prioritizes passenger safety and experience. It can accommodate up to five passengers, offering the widest entry and exit space, the best seating space, and the largest luggage storage space in the Robotaxi industry, fully meeting the multiperson travel needs of trips to and from airports and railway stations, and achieving greater comfort and convenience for all five seats.
As the only autonomous driving technology company in the world to achieve commercial Robotaxi operations both in China and overseas, WeRide has integrated Robotaxi services into the daily lives of residents in Beijing, Guangzhou, Nanjing, Ordos, Suzhou, Abu Dhabi and other cities worldwide. In 2024, WeRide partnered with Uber, the world’s largest mobility and delivery technology company, to launch the largest commercial Robotaxi fleet in the Middle East. In the second quarter of 2025, WeRide will also launch fully unmanned Robotaxi operations in Zurich, Switzerland.
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