3 minute read
Shure MEA
from Pro 2021
High-stakes audio moments for the world
Shure is a 95-year-old global company dedicated to providing customers with the best audio solutions in the world. What started as a one-man operation selling radio parts in Chicago, Illinois, USA, grew to a company with facilities in more than 40 countries. Shure microphones have given voice to political leaders, legendary musical artistes, teachers, business leaders and community standouts from the biggest world stages to local neighbourhood meetings.
Today, it’s likely that most of the audio heard on laptops, smartphones, radios or TVs involves some type of Shure innovation. Shure continues to innovate today. The company provides high-end audio equipment for touring sound, live events, A/V rental, film, television, broadcast news, sports, theatre and houses of worship. It is the go-to solutions provider for professional audio technicians and engineers, providing microphones, wireless microphone systems, headphones, in-ear monitoring, software and accessories.
Meeting Demanding Wireless Needs
Productions are becoming increasingly complex while available wireless spectrum gets narrower around the world. Audio engineers need to deploy many channels of wireless, while applications move from serial to networked transmission in order to create improved flexibility, control and reliability. This is why Shure solutions have become so valuable in the industry.
Complex setups, high channel counts and constrained spectrum are everyday hurdles for today’s major events and tours. To meet the most demanding wireless needs, Shure developed Axient Digital with input from top audio professionals. Designed to maximise stability, quality, control and scalability, Axient Digital is engineered for the moments that command the highest degree of attention.
No matter how tough the spectrum environment, Axient Digital is tougher. It includes next gen digital radio with encryption, true digital diversity, Quadversity and HighDensity modes. Transparent audio comes through. With impressively low latency, flat frequency response and multiple digital audio output options, sound fills
every corner of the space, clean and clear.
Because efficiency is the bedrock of reliability, Axient Digital provides more command and control. From wide tuning receivers and transmitters, to Wireless Workbench and ShowLink control, to networked charging and more, it improves every part of the workflow.
Digital Wireless Portfolio
Wireless microphones face additional challenges in today’s increasingly crowded RF environment. To address these needs, the SLX-D Digital Wireless System is the newest addition to the Shure digital wireless portfolio. It is the digital replacement of Shure’s popular SLX system, complete with new mechanical designs, exceptional audio quality, more reliable RF performance and streamlined setup.
The new award-winning AD3 Axient Digital Plug-In Transmitter takes any wired microphone and makes it wireless for any number of reasons and purposes. It gathers and reports news, captures audio for film and television and secures all the comments from the interview, doing so with impeccable audio quality and RF performance while taking advantage of wide-tuning and encryption with an Axient Digital plug-on wireless transmitter.
The multi-faceted SLX-D Digital Wireless System provides end users with greater channel count than SLX, smart rechargeable options and simplified easeof-use for moments that matter most – in the classroom, houses of worship, corporate facilities, the hospitality sector, local governments, and more.
Another recent innovation is TwinPlex. Seven years in the making, TwinPlex, Shure’s line of premium subminiature omnidirectional lavalier and headset microphones, was designed and developed for unpredictable, highstakes environments where flawless audio is essential. From robust theatre productions and corporate presentations, to global television broadcasts and everything in between, professionallevel audio production is a must.
The new dual-diaphragm, patentpending capsule technology offers best-in-class sound in a compact, easy-to-conceal package for when professional vocal performance is a must. Designed to enhance product accessibility for the live event and staging market, TwinPlex supports those high-stakes audio moments.
Shure unveiled DuraPlex in 2020, the company’s new subminiature (5 mm) omnidirectional lavalier and headset microphone. Designed to stand up to the toughest conditions, DuraPlex boasts Shure’s first IP57 certification rating, keeping dirt, dust, water and perspiration from upstaging the audio. The minimalistic form factor offers a supreme out-of-the-box experience and features the same award-winning cable durability of TwinPlex.
For any audio needs in any situation, Shure provides a solution that addresses it.
Contact
Shure MEA Unit 2805 Swiss Tower
Cluster Y, Jumeirah Lake Towers Dubai, United Arab Emirates Tel: +971 4 375 6650
Website: shure.com
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