3 minute read
Synamedia
from Pro 2021
Offering secure content platforms
As the world’s largest independent video software provider, Synamedia offers solutions and services designed to help broadcasters and operators in the Middle East win in the age of ‘infinite entertainment’. Over 200 top broadcasters, satellite DTH, cable, telco and OTT operators and media companies rely on Synamedia to deliver, protect and monetise their video content including AT&T, Astro, Bharti Airtel, beIN, Comcast, Disney, Etisalat, E-Vision, Liberty Global, OSN, Sky, Yes and Vodafone.
Synamedia’s CEO is Paul Segre and its chairman is Dr Abe Peled. The company works with customers to:
Detect and disrupt soaring streaming piracy with security offerings and services such as Streaming
Piracy Disruption, which uses
Synamedia’s world-class intelligence
Evolve and optimise a client’s broadcast infrastructure to deliver secure IP/OTT streaming and hybrid services
Find new ways to generate revenues, including addressable advertising, based on viewer data and analytics
Security
With a 30-year track record and a pay TV security platform that has never sharing and apply enforcement procedures as well as persuading users to become paying customers.
been hacked, Synamedia’s name is synonymous with video security. It protects over $70bn of pay TV operator revenue annually. Synamedia’s security offerings, including conditional access, multi-DRM and forensic watermarking technology solutions, combine human intelligence and machine learning to protect content and revenues by detecting and disrupting piracy. For example, CSFEye allows operators to detect fraudulent streaming password
Video Platforms and Services
Synamedia’s Infinite cloud TV platform lets customers evolve their broadcast infrastructure to add secure IP/OTT streaming and hybrid services at their own pace. It allows customers to process, secure, distribute and monetise premium video experiences
across all screens while deepening viewer engagement. Its cloud recording solution allows subscribers to record and play back live broadcast at any time on any device or network.
Etisalat’s SwitchTV D2C service uses Infinite to process, secure, distribute and monetise video to all devices. Etisalat has the flexibility to offer a choice of subscription packages and movie rental models and users enjoy personalised viewing experience. Using Synamedia’s private CDN allows Etisalat to deliver content to large audiences.
In 2021 Synamedia launched Synamedia Go, a modular suite of data-driven SaaS services that provide a frictionless way for pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms. Based on a flexible, ‘add and go’ architecture, each service is designed to achieve significant return on investment with minimal effort and disruption. The first services are Go.Aggregate and Go.Experiment. Targeted at commercial, product and editorial teams, these new platformagnostic offerings provide immediately actionable results supported by rapid experimentation, implementation and improvement to drive up engagement, loyalty and revenues.
Business Insights and Addressable Advertising
Clarissa is the industry’s first business insights solution to take a holistic view of pay TV and OTT businesses and reveal critical behavioural and consumption insights. Business managers without data science skills can now unlock untapped potential by finding new connections in their data to make more informed decisions.
Clarissa can meet KPIs such as boosting engagement, reducing churn, increasing ARPU and cutting costs. Using AI and machine learning, it reveals new insights that range from ROI on content spend to call centre metrics.
Synamedia Iris is a sleek new addressable advertising solution that creates new opportunities for pay TV and broadcasters as well as OTT and hybrid service providers. It allows them to create compelling advertising propositions that reach specific TV audience segments of any size across all services, devices and screens.
A single platform, Synamedia Iris supports unified campaign management, delivery and measurement to multiple screens across apps, and live, linear and catchup services, overcoming one-way and hybrid broadcast/OTT challenges.
Video Network
Synamedia’s video network solutions power premium quality broadcast and broadband video for over 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing, and unify operations. Its offerings include: Synamedia VN Cloud, a managed service for its entire video network portfolio, virtualised DCM, content-adaptive Smart Rate Control for premium live OTT viewing experiences, unified headend, VIVID workflows in cloud, VIVID compression with multicodec support and ad insertion.
Contact
Synamedia Staines-upon-Thames United Kingdom
Hashim Ossaily Email: hossailly@synamedia.com
Social Media
SynamediaVideo Synamedia