Weyyak

Finest multi-platform Arab viewing

Weyyak is the Arabic digital platform of Zee Entertainment Enterprise, and operating under Z5X global which is a part of the Essel Group. Zee gave India its first private satellite TV channel in 1992. Today it reaches 1.3 billion viewers around the world through linear and digital platforms. Zee Network legacy helped position Weyyak as a global entertainment platform to all Arabs globally.

Launched in 2017, Weyyak is the digital entertainment hub for Arabic audiences wherever they are, offering thousands of hours of full HD streaming and the best UI/UX experience on multi-platforms. It offers a subscription model that enables audiences to watch content without interruption. The AVOD model offers viewers the opportunity to watch their favourite content without needing to pay. Weyyak has the biggest and exclusive library of Indian content dubbed into Arabic and is among the first digital OTT platforms to have a live channel concept. The live channels currently available are Weyyak’s own channel, Roya TV, Zee Alwan and Zee Aflam. Viewership shows that 40% opt for Hindi content and 60% for the Arabic content. Weyyak is an OTT platform for video entertainment globally and is accessible anywhere, anytime via website (mobile responsive, mobile Apps, tablets and connected TVs).

Nadine Samra, Chief Business Officer, Weyyak.

Products and Services

Weyyak is a unique free video on demand platform aiming at delivering the best entertainment experience to the Arab audience. It brings the best of Middle Eastern production and exclusive Indian content via a variety of genres that appeal to each member of the family. The corporate slogan ‘anytime anywhere’ and the brand name Weyyak meaning ‘with you’ in Arabic is inspired by the idea that the service can be accessed at any point of time globally. Weyyak offers 100 hours of Syrian and Egyptian and pan-Arab titles with a bouquet of genres varying from lifestyle shows to series and healthy living, as well as cookery and children’s shows. All of that is added to a large library of exclusive content alongside a selection of popular Hindi shows dubbed in French and Arabic.

Milestones

The platform has integrated with multiple global telecommunication companies and is the preferred partner for Google, Facebook & TikTok. Weyyak was also the first to introduce live TV in the region and amongst the first to execute integration in Huawei video app.

Weyyak deals with the biggest FMCGs, entertainment, food and beverages, airlines, banking and the health care sector names in the industry. Since the platform’s business-to-business ties are strong and clients are from various agencies in the MENA and global markets, it is imperative that Weyyak partners with the best in the market to ensure its world-class package of entertainment is accessible to all brands.

Social Media Presence

Weyyak has a massive social media presence across platforms reaching 4,855,066 users globally via Facebook, Youtube, Instagram and Twitter. The platform maximises its social media usage by creating unique content packages for clients that also includes an outstanding social media exposure to those who opt for content sponsorship packages guaranteeing great 360 degree exposure to everyone.

Contact

Weyyak Office 202, Zee Tower Dubai Media City, Dubai, UAE

Regional Contacts

Nadine Samra Chief Business Officer Mais Halaseh Associate Director, Product Planning (Product) Sarah Btaddini Associate Director, Content & Multimedia (Content) Lara Saab Associate Director, (Marketing) Joudeh Al Shaer Senior Manager, Business Development

Social Media

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