since 2010
The HUAWEI Mate 40 Pro is still the king of 5G flagship smartphones
OPPO introduces new technology to ensure privacy protection for smartphone users in Kuwait
Global technology brand, OPPO, has innovated first-of-its-kind privacy protection technology to make the smartphone user experience more safe and convenient, in an increasingly converged environment. Debuted in Kuwait on the latest OPPO Reno4 smartphone, the technology supports the OPPO’s R&D mission to make mobile phones smarter and enrich the user experience with innovative technologies. With some of the highest smartphone penetrated markets in the world – Kuwait at 174% (source: Datareportal) – mobile phones in MENA are currently the most important social interaction tools. However, they are increasingly vulnerable to threats against information privacy. Strangers could easily catch a glimpse of an official email or private content if a message pops up on a phone that is also being used in a social gathering or to take a photograph. Tarek Zaki, Senior Product Manager, OPPO MEA, said, “We are seeing an increasing demand from consumers for privacy features as well as lifestyle features in smartphones. With consistent penetration of internet and information technology into our lifestyles, staying always connected has made privacy protection one of the trickiest problems for smartphone users. With the new AI-enhanced smart sensor, OPPO is offering consumers smartphones that could realise the integrated functions of N-in-one such as AI assistant, privacy security and touchless gesture operation. It supports the original intention of the OPPO brand and its Research & Development team to make mobile phones smarter and maximise the experience and the technology.” Dismissing the existing solutions in the market – using radio or an ordinary camera due to their limitations, the OPPO R&D team identified a next-generation solution using Artificial Intelligence that is available only on OPPO Reno4 smartphone. Offering ground-breaking camera capabilities and trendy design, OPPO Reno4 is equipped the new AI-enhanced smart sensor that provides four unique and advanced features, far ahead of other smartphone features in the mid-market segment.
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With the recent launches of different 5G flagships by different brands, users are getting more options when it comes to deciding on a smartphone. Manufacturers are packing in new designs, improved hardware and even updating all the software, trying to provide users with new features and experiences. However, the HUAWEI Mate 40 Pro is still here and thanks to its futuristic and user-friendly features, powerful hardware-software synergy part of Huawei’s connected ecosystem, it still stays on top as the 5G flagship king. Let’s take a look. Sure, everyone is moving to the 5G bandwagon, even Apple finally jumped on it with the iPhone 12 Pro, and we can expect the same from the upcoming Samsung S21 series. However, it is not to be forgotten that Huawei raised and set the bar for this with its Kirin 9000 chipset. The world’s first 5nm 5G chipset, complete with the 5G modem built into it, offers users the ultimate in 5G performance, incredible power efficiency and connectivity features. The HUAWEI Mate 40 Pro also stands out in terms of design. It boasts an iconic Space Ring design that makes it stand out from the rest of the smartphone crowd. This new Space Ring not only serves a functional purpose of placing the camera module, but it complements the color finishes of the HUAWEI Mate 40 Pro which changes its looks on the ambient light. It also boasts a massive 6.76 inch OLED HUAWEI Horizon Display with an 88-degree curve that is both unique in terms of design and immersive in terms of the visual experience. With everyone whipping out their smartphones to take a picture or record a video now, it’s no surprise that smartphone manufacturers are building powerful camera systems into their flagship devices. The HUAWEI Mate 40 Pro comes with the stellar Ultra Vision Cine Camera setup, which consists of a 50MP Super Sensing Wide Camera, a 20MP Ultra Wide Cine Camera , a 12MP Periscope Telephoto Camera that supports 5x optical zoom, 10x hybrid zoom and 50x digital zoom and a laser sensor for fast autofocusing. Users also get innovative videography features such as real time HDR videos, Steady shots for stabilization, Tracking shots, Story Mode and more. Upfront, users get a 13MP Ultra Vision Selfie Camera and a 3D Depth Sensing Camera that shoots in 4K. This setup also supports Slow-Motion Selfies which is captured at 240fps at 1080p.
Battery performance is also key to what makes a great flagship: the HUAWEI Mate 40 Pro not only packs a large 4400 mAh battery, but also supports 66W HUAWEI Wired SuperCharge or the 50W HUAWEI Wireless SuperCharge. The best part? The charger is provided in the box itself! However, it’s not just the hardware that makes the HUAWEI Mate 40 Pro a true 5G flagship king. It comes with EMUI 11, which brings to the table a wide range of innovative features that completely alter the smartphone experience. For example, users don’t have to physically touch the phone to control it and simply wave their hand to scroll and answer calls all thanks to AI Gesture Control. Huawei also upgrades the traditional Always-On-Display to its new Eyes-On-Display, which only turns on when users look at it, thus saving battery life. Additionally, this feature also allows users to reduce incoming call volume by just looking at the phone when the phone rings. EMUI 11 also brings in a wide range of privacy and security features that ensure maximum protection for important user data from theft or even during online browsing. Another aspect that makes the HUAWEI Mate 40 Pro stand out is how it interacts with other devices in the HUAWEI ecosystem. As a part of the HUAWEI AI Seamless Life and by being connected under one HUAWEI ID, it ensures maximum interconnectivity between devices and services. Additionally, features like Multi-Screen Collaboration and Multi-Window, enhance productivity by seamlessly streaming the smartphone display on compatible HUAWEI MateBook laptops, allowing to easier control, drag and drop file transfer and even running multiple apps side by side in separate windows. Connectivity with other devices, like the HUAWEI FreeBuds Pro, HUAWEI WATCH GT 2 Pro Moon Phase Collection and more are seamless and can be done in a pinch, ensuring an immersive and all-connected experience like never before. JANUARY 2021
