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Huawei Starts to Sell New SERES SF5 Car in its China Flagship Stores

An extended-range electric SUV coupe enhanced by Huawei technologies enters Huawei flagship stores across China

Huawei announced that China’s automotive company SERES has launched an extended range electric vehicle-the new SERES SF5, and it will be available in Huawei flagship stores across China. For the first time, Huawei welcomes a vehicle partner to its “1+8+N” ecosystem.

"This exciting announcement sets a precedent for both the consumer electronics industry and the new energy vehicle industry,” commented Richard Yu, Executive Director, CEO of the Consumer Business Group, Huawei. “In the future, we will not only provide leading smart car solutions to help partners build better intelligent vehicles, but also help them sell those vehicles through our retail network across China."

The high performance monster with Huawei technologies In response to consumers’ range and recharging anxieties about electric vehicle, Huawei and SERES have created a new electric drive range extension system. Equipped with HUAWEI DriveONE Three-in-One Electric Drive, the system is not only the optimal solution for reducing range anxiety, but also delivering world-class coupe performance. The new SERES SF5 offers flexibility for users, with a range of 180 km in pure electric mode to meet the needs of daily city commuters, and a range of over 1,000 km in extended range mode for long distance travelers. The high-performance capabilities boast 0-100 km/h acceleration in 4.68s. The vehicle performance is also aided by the lightweight aluminum chassis, the four ball joint double- wishbone front suspension and the trapezoidal multi-link rear suspension. This makes the new SF5 a performance monster, delivering a faster acceleration while also providing a more stable tilt control and superior shock absorption.

HUAWEI HiCar solutions enable users to seamlessly switch between their mobile phone applications to the vehicle’s central control panel, enabling access to navigation, music and more, anytime, anywhere. This world-class coupe provides entirely new user experiences: the music on your phone can be continued seamlessly when you get in the car. It also provides interactive voice control, allowing users to focus purely on driving. HUAWEI HiCar can also connect the car to other smart devices, so users in the car can turn on air condition, smart screen and other connected devices at home, with consummate ease.

The vehicle’s three-dimensional surround audio system consists of 11 sound units, tuned by HUAWEI SOUND core technicians and acoustic experts. Together with the vehicle’s perfect NVH solution- a library-level silence of 38 dB , the audio system delivers authentic and immersive opera-like sound quality.

The new SERES SF5 has a vehicle-to-vehicle (V2V) rescue recharge mode, which can provide emergency power to isolated vehicles in the wilderness. It also provides vehicle-to-load (V2L) camping power supply mode, empowering induction cookers, stereos, and other equipment, so users can have BBQ when they stop.

The new SERES SF5’s twisting and bending strength meets five-star safety design standards, with a body made of robust and reliable ultra-high strength 1500Mpa thermoformed steel. With L2+ level automatic assisted driving, traffic congestion assistance, full speed domain adaptive cruise control and other features, users facing urban congestion don’t need to worry about longdistance driving.

In addition, the front row is equipped with sporty and sophisticated seats with ventilation, heating and massage functions, and the intimate smart welcome mode makes every getting in and out of the car more comfortable and convenient.

The new model will be available in Huawei Stores from April 21st Available in China at 246,800 CNY (4WD) and 216,800 CNY (2WD), the new SERES SF5 comes in four colorways – Deep Ocean Blue, Charcoal Black, Pearl White and Titanium Silver Grey - along with Midnight Black, Garnet Red, and Ivory White interior trim.

Aerie opens its first store in the Middle East in Kuwait

Ready to get REAL? Aerie by American Eagle has opened its first store in the Middle East, located at The Mall - The Avenues, Kuwait. Aerie is one of the fastest-growing specialty brands in the apparel industry and creates the most comfortable loungewear, activewear, apparel, trend-right intimates, and swimwear. The collection is made with love and reflects the confident spirit of the Aerie woman. The welcoming store experience offers the softest apparel, sweat-ready activewear, cozy loungewear, beautiful intimates, and the chicest swimwear—all designed to make females feel good about who they are, inside and out. The Aerie brand stopped retouching models in 2014 to celebrate REAL beauty in all its various forms. Since then, the #AerieREAL mission has changed women's lives worldwide by challenging the fashion industry's ideas of beauty and promoting self-empowerment, body positivity, diversity, and inclusion.

TUMI Announces the Launch of its First-Ever Professional Esports Collection

TUMI, the leading international travel, lifestyle, and performance luxury brand, today unveils its first-ever pro-level Esports line of bags and accessories. Pioneering a new class of performance gear and welcoming in a new client base, TUMI consulted with numerous industry experts from game developers to professional esports athletes to help design top-of-the-line bags that meet, if not exceed, the needs of today's gamers like none before.

In developing this first-of-its-kind line, TUMI gained unique insight as to what every gamer is looking for when it comes to protecting their prized tech and gear. True to TUMI's DNA, each style has been built to last with the keenest eye for detail and superior functionality packaged in the sleekest design. From the aluminum zippers to the unique organization systems, every aspect and touchpoint was created to maximize functionality for the specific needs of gamers. TUMI wants the equipment Esports athletes and hobbyists rely on to not only survive every journey, but to help them excel whether that's on the road, behind the desk or being cheered on by fans.

Showcasing TUMI's innovative nature, various components of this collection have been crafted with high-performance recycled materials. Each piece is built to last, not only protecting the gear that matters most, but also the world's natural resources with the integration of sustainable materials that meet TUMI’s rigorous testing standards. The use of abrasion-resistant coatings and TUMI’s signature ballistic nylon deliver superior durability. All of these innovations come together to deliver a refined line of travel and lifestyle essentials that fuel world-class gaming performance.

Chery Leads Chinese Automakers Exports

Since its inception in 1997, the value of independent innovation has been at the core of Chery’s development strategy to build a leading international brand operating in more than eighty countries around the world, including Japan, Germany and the United States, coming first among Chinese automakers in terms of export markets selling major volumes. The car manufacturer has undergone major strategic transformations in recent years, allocating its resources in the pursuit of quality and client benefit.

Today, Chery is looking towards new horizons in the Gulf markets, especially in the Kingdom of Saudi Arabia by leveraging its philosophy of independent innovation into offering a wide array of products and services complimenting diverse segments of Saudi motorists, where Chery’s Tiggo and Arrizo car models along with the premium brand Exeed helped the company realized its strategic vision of recording its highest sales of near 9 million units worldwide. This became a testament to the vigorous research and extensive field trials that the company undertook to meet internationally recognized standards of product quality and durability.

Chery’s success is attributed to the values it was built upon. Such values inspired the initiative of establishing the Institute of Engineering and Automotive Research at its headquarter in Wuhu that made important breakthroughs in a number of basic technologies related to transmissions, engine and fuel efficiency, as well as its continuous innovations in advanced technologies such as smart grid and autonomous driving.

Chery has set new standards for high performance embodied in the third generation of its smart engines, which are stronger, lighter and more fuel-efficient, making Chery among the top ten engines of 2019 in China. In this regard, the company’s president, Mr. Zhang Guibing, commented: "We have witnessed a monthly increase in domestic sales and exports, and we are extremely proud of the performance we see with our third generation advanced engines."

Despite the repercussions of Corona virus on the automotive sector, Chery has witnessed a rapid recovery and increased demand since the beginning of 2019, as the automaker launched its latest models designed with more presentable external frames and attractive interior compartments equipped with the latest technological features to meet the desires of diverse target groups in the Saudi market.

In a step-up effort at consolidating its position in the Kingdom’s market, Chery is preparing to introduce its latest range of models and setting up new levels of high performance for its customers in the country and the region.

HUAWEI WATCH FIT ELEGANT_Where fashion meets fitness

Stainless Steel looks, All-day SpO2 monitoring and 10-day battery, all on your wrist

You have probably heard about Huawei’s latest smartwatch – the HUAWEI WATCH FIT ELEGANT – that combines Huawei’s leading technology in a sleek stainless steel body with continuous SpO2 monitoring, 10-day battery life and a host of fitness tracking making it the ideal wearable for every fashionista out there.

The HUAWEI WATCH FIT ELEGANT adds a bit of flair to the loved and popular HUAWEI WATCH FIT Series with a refined stainless steel body. The 1.64-inch large AMOLED rectangular display giving it a deluxe look while also providing you with an immersive viewing experience. Additionally, the HUAWEI WATCH FIT ELEGANT is equipped with a soft fluoroelastomer strap that is specifically designed for comfort and durability. What else? With a single tap on your Huawei smartphone, you can select a photo from your Huawei smartphone gallery and use as your watch face. Available in two attractive colourways: Frosty White and Midnight Black.

If you are into fitness and sports or even if you are not the HUAWEI WATCH FIT ELEGANT takes care of your health on your behalf. Huawei’s latest fitness smartwatch provides you with an all-day monitoring of blood oxygen saturation (SpO2) which is an important indicator of your health and fitness levels. You can also keep track of your heart’s health with HUAWEI TruSeen™ 4.0 heart rate monitoring technology that monitors your heart rate whether you are in motion, still or even when asleep. Additionally, you can also keep track of your relaxation status, thanks to the HUAWEI TruRelaxTM technology which provides 24/7 pressure monitoring, allowing you to maintain a relaxed state of mind at all times.

You should not be worried about those health features running in the background draining the battery life either that is mainly because the HUAWEI WATCH FIT ELEGANT might be a small device but it packs a powerful punch, that is for sure. Battery life can last up to 10 days; on top of this, it also supports Huawei’s fast charging technology. A five-minute charge can sustain the smartwatch for an entire day of typical use , while just half an hour will charge the battery to 70%.

Staying fit is important and working out every now and then can help in maintaining your overall health. In order to help you reach and achieve your fitness goals the HUAWEI WATCH FIT ELEGANT comes with a wide range of fitness features to kick-start an effortless new active lifestyle. This fitness smartwatch supports 96 workout modes; 11 professional sports modes and 85 free sports modes. It also comes with 13 pre-installed running courses for runners of all abilities; together with the built-in GPS and multiple sensors, the HUAWEI WATCH FIT ELEGANT can record your running and jogging routes to provide you with real-time guidance to improve your efficiency.

Lastly, the HUAWEI WATCH FIT ELEGANT comes with some smart and interesting features that make everyday life easier. Incoming calls, message reminders, remote camera shutter which allows you to snap photos when you are not carrying your phone and music playback control are a just a few to mention.

With a sleek stainless steel body, continuous SpO2 monitoring and a 10-day battery life in addition to the powerful health and fitness tracking features, plus the accessible price point, the HUAWEI WATCH FIT ELEGANT is probably the smartwatch you are missing.

Meta Description: The HUAWEI WATCH FIT ELEGANT stainless Steel body, all-day SpO2 monitoring and 10-day battery is the ideal fitness and fashion gadget